6 Tips For Business Relationship Management

All business owners whether you own a brick and mortar business, online business, MLM or a home based business, building a good business relationship with your clients or customers is extremely important. It will bring the obvious which is more financial success but it will also provide you with a good sensation of knowing you are providing a good an honest service. So let’s discuss what good business relationship management is.

When you look into building and maintaining a good business relationship with your customers, there are 6 areas you need to look at. The first one is empathizing with our customers. When you first meet with your client, they usually have a problem. Sometimes big and sometime small, either way you must be sensitive to their issue at hand.

Number two is remembering the little things about your conversation with your customers. During the meeting, they will share some information about themselves that will indicate what they like and what don’t like. Make a note so you don’t forget. Sometime they might even share something they like to do during their personal time. Make a note and on your way back from the meeting, start thinking about what you could do or send them that would be related. It could an article, could tickets to a sporting event. Anything that would be related that could help build that relationship.

If you commit to anything during your meeting, don’t fail. Be timely and over deliver on your promise. This will go a long way towards building a long lasting relationship. If you fail to deliver, that client is looking for another provider the minute you missed that deadline.

During your meeting with your client, it is very important that expectations are very clear. It is just as important that your client make his expectations clear to you as it is for you to them. Be very loyal to them. Don’t play games and be upfront. This will also go a long way in building your relationship with your customers.

Now the big one, the one no one likes to do or admit. If you make a mistake, admit to it immediately and apologize sincerely. Your customer will appreciate your honesty and will not hold it against you.

Business relationship management is not easy but when done correctly, it pays dividend like no others. Take your time and make sure you are taking the steps to building a good lasting relationship.

To your success,

Ghyslain

“My happiness depends on your success”

Fiction Tips – The Snare of Coincidence

Quirky Incidents

In the search for story or plot ideas, oftentimes novice novelists will come across an interesting, fascinating, quirky incident that they are absolutely sure will make a great novel. Perhaps it was a newspaper article, or an anecdote told by a friend.

The reason the idea is so compelling is because it involves a fascinating twist of fate. Coincidence, if you will. And here lies a snare – a trap that beginning fiction writers often fall prey to.

Only a Small Seed

First of all, keep in mind that when you grab at an idea to use as the basis for your plot, that idea should be only a small seed. This is your starting point. This little spark is the only thing about the plot that should come from outside the writer. Everything else about the story will be filtered through and formed by your own unique imagination and frame of reference.

In the years when I was teaching for a writer correspondence school (over 9 years, to be exact) I could spot when one of my students had created a plot from an actual happenstance. First of all, the plot was weak – pitifully weak. When I brought up the issue, the answer was invariably: “But that’s how it really happened.”

Fine, well, and good! Sorry to disappoint you, but your telling something exactly as it happens is not a plot!

Plot Evolves from Deep Emotion

True, genuine plots evolve from the deep emotions of the writer. That seldom happens when a story is built from an external source. It become flat and uneventful – and seldom grips the reader.

And that brings me to the point of the problem of using coincidence to get your character to a certain point in the story. Again, it’s often the quirky, coincidental aspect of an incident that grabs our attention and arouses our curiosity. While these types of things are fun and captivating in real life, in fiction it will always look like author manipulation.

Why?

Because a plot that relies on fate is a thin plot. It’s the “easy way out.” It’s the cavalry coming over the hill at the very moment the battle is almost lost. Okay, right, sure. Your reader is rolling her eyes. She may continue reading, but trust and respect for the author has been lost – or at least diminished somewhat.

Avoiding Melodrama

The best way to forfeit the interest of most readers is to ask them to believe something that is not really believable. And that’s the point about a quirky, wild, off-the-wall coincidence or strange happenstance. In real life, its main appeal is that something unbelievable actually happened. This is not what your reader is looking for.

Any incident that has an “operatic” quality, or is coming from way out in left field, will most certainly come off as melodrama. Not the mark of a skilled novelist.

To rely on coincidence is the lazy way of writing. It’s a short cut that means less hard work of actual plotting – weaving the story to make it work. Or put another way, to make the story stand on its own. When it does, it is believable. The reader is ready to “suspend disbelief” and step into your world and accept your story. And in the process, accept you (the author) as well.

And that, my struggling novelist, is what we are all striving for in this strange business!

100 Tips to Market Your Music – Part 2

Even if an artist has an outstanding talent, record deals do not fall out of the sky and land in your lap without music marketing. In this Internet age, A&R at most record labels is not what it once was, so those reps are looking for artists that already have CD sales, a great fan base, and already have the look and feel of being made even more marketable.

We started a list of marketing tips in 100 Tips To Market Your Music and continue more great ideas here, so tweak any of them as you will!

Promo Tip #55 Tag your MP3s with your name or band name, not just the song name. They need to know WHO did this material when they happen across it months later.

Promo Tip #56 Know who you are! Get into an appropriate category so that you can be found. People have to be able to identify your sound into a category that they can identify with. You may want to portray a new edgy sound, which is fine, but there are still general categories that people search on in record stores or online and you have to be found in one of them.

Promo Tip #57 Throw a listen-in. Contact record stores, coffee shops, book stores, malls, recreational areas, galleries, cool clothing stores or nightclubs that are willing to support local music. The free listen-in could have talk session and discounted CDs with coupons.

Promo Tip #58 Keep it simple silly, web sites that take a long time to load, are not easy to navigate, and are not interesting will not keep the viewer’s attention long enough for them to get to know you. So don’t make your personal website or any site that can be customized, so frilly that it turns a potential opportunity away.

Promo Tip #59 Join local communities and organizations and go to meetings periodically and pay attention. Listen for opportunities in what they are saying and perhaps volunteer. Help them and they will help you. Nonprofit organizations are likely to have access to media outlets that may give your some exposure.

Promo Tip #60 Check your public and local radio stations that play your type of music and try to get some air time.

Promo Tip #61 You will hear a lot of no’s and negativity. That is to be expected as everyone’s taste is different. Hopefully someone will give you some constructive criticism. Learn from it what you can but keep moving forward.

Promo Tip #62 Develop yourself as a complete package. Record labels do not spend the money on A&R as in the day. Educate yourself as a well-rounded music artist and present yourself as such.

Promo Tip #63 Elevator Pitch – If you only have one shot to make an impression in 30 seconds or less, can you do it? You will need to, so practice it!

Promo Tip #64 Post your gigs on your website(s), class ads, Craigslist, Backpage and other sites for your location.

Promo Tip #65 Submit your music to songwriting competitions, musician competitions, singing contests – try out for American Idol, for gosh sakes!

Promo Tip #66 Do a free conference call to chat with fans using your website. Record the call and follow up by posting the MP3 on your site. Promote it for all its worth.

Promo Tip #67 Never release an inferior product, send out professional, and only your very best demos and new releases.

Promo Tip #68 Get testimonials and reviews from people that matter and start locally if you have to. Add them to your press kit.

Promo Tip #69 Make sure you make it easy for potentials sales to happen whether on your site or at a show. Make the payment process, safe, secure and EASY.

Promo Tip #70 Have a house concert. Invite the neighborhood to your backyard.

Promo Tip #71 Give your fans insider, behind the scenes, back stage with the band info and videos. This is great info to include in newsletters – people that signed up to learn more about you on purpose.

Promo Tip #72 Take the good with the bad, and take it all graciously. You must keep your image clean or at least maintain the aforementioned image.

Promo Tip #73 Don’t waste time, prioritize and go with the best bets. Put your energy into the correct market for YOUR music.

Promo Tip #74 If you can write well about a music subject, write and distribute articles. Always source the article back to your website. Let it be redistributed with the bottom author source info to spread your message and link.

Promo Tip #75 Gig swap with other bands from another area to widen your fan base.

Promo Tip #76 A music profile or bio, press kit and press releases should all be well written, free of misspellings, kept current, and to the point. Schedule updates of your various online activities.

Promo Tip #77 Find a business in your area that you can partner with for mutual benefit. If something about a song, style, or image would boost a local business, develop a cross promotional relationship.

Promo Tip #78 Respond to all your correspondence in a timely, businesslike, and correct manner – appropriate to the sender. Be considerate of your audience.

Promo Tip #79 Give people what they want. It’s all about the fans. If they come to your website, give them information that makes THEM feel good. If they come to your show, entertain them, thank them and thank the venue for the experience.

Promo Tip #80 Don’t disappear. Once you have started building your momentum, it is a continuous onslaught.

Promo Tip #81 Attend music conferences, indie showcases, music festivals. Gain exposure and network.

Promo Tip #82 Be easy to work with and be flexible. A good reputation carries a lot of weight. Flexibility can also mean possibly adjusting areas of your work or image so as to get your foot in the door if need be.

Promo Tip #83 Have a cause. Create an event to promote that cause. Team up with other like-minded bands and make a news worthy event out of that cause.

Promo Tip #84 Business Cards – When talking to anyone, hand one out. You must include the link to your website. Consider your link as your online business card.

Promo Tip #85 Rolodex your contact list (some sites have contact managers in their member consoles). Make a list and keep it current of all the places online and offline that you need to post to when you need to send out reoccurring press releases of news and events. Be aware that many sites have limits in number and/or time frames, be careful to not exceed them.

Promo Tip #86 Invoke your personality into your writings to make your invitations, announcements and introductions fun and effective.

Promo Tip #87 Clearly define what you are about – quickly, online or offline. People have short attention spans and are short on time – not just the music industry, but most people in general. This is very important! Don’t waste words. Make anything you have to say about yourself or band enough to give the important necessary information and cut out the nonsense.

Promo Tip #88 Create a band calendar with some humorous photos of the various band members at various events.

Promo Tip #89 You heard it through the grapevine. Share “some” inside knowledge with other bands and songwriters in your area. Start your own information highway.

Promo Tip #90 Create an automated template for emails. Take the time to add the person’s name with a personal tidbit, but save time with a ready made email guide. Respond to unsolicited emails with your own personalized marketing message and a link to your website.

Promo Tip #91 Play for free if you have to, any where, any time. Create an event, an event with a cause and donate the proceeds to a charity. This can open up some interesting contacts and opportunities. Sponsor an event.

Promo Tip #92 Reach out and touch your fans. Whether someone else is maintaining your online presence or not, occasionally touch base with fans personally.

Promo Tip #93 Include every ounce of contact info needed upon every available surface.

Promo Tip #94 Borrow an idea from other sources, even outside the music industry. If it works for that company, perhaps you can adapt the idea to market your music as well. Find a way to put a new twist or slant on a successful bands tactics.

Promo Tip #95 Send birthday cards to your fans…of course you need to get their birthday info when they sign up for mailing lists.

Promo Tip #96 Get involved in the music forums and message boards that target your music segment and ALWAYS include your signature URL (aka web link)!!

Promo Tip #97 Start a Music or Band Blog, well written and kept current. Submit it to music Blog directories.

Promo Tip #98 Create a novelty song that topics a holiday, a hot news item, your city or town, sports team, political event or other idea and gain exposure on promoting this song.

Promo Tip #99 Listen to your fans and learn what brought them to your show. This is very effective to giving you feedback on which promotional tool worked.

Promo Tip #100 Success does not happen to those that wait. A record label , music deal, stardom, just creating a website “and they will come” does not just land in your lap with you doing nothing. You have to make success come to you. Be persistent, be confident, roll up your sleeves, it is going to take some serious work.

But wait, there’s more! We could not stop at 100! Here are a few more great tips:

Promo Tip #101 Use the Internet to research and keep current on new ways and new sites to market your music.

Promo Tip #102 Strength in numbers. Build joint ventures, collaborations and/or online partners on a project and both of you market that project.

Promo Tip #103 Have a professional email address.

Promo Tip #104 Don’t burn your bridges. Even with the increasing number of music “want to-be’s” the music industry is a relatively small and close knit community. A wrong done to you by someone early in your career, may be that “someone” in a position of music power one day that you just might need to do business with.

Promo Tip #105 Join the party, even if not in the mood. Don’t respond to the inevitable “what do you do” question with your day job, but tell your potentially new fan you are a musician and hand them your business card.

Promo Tip #106 Keep a journal of your marketing efforts with what worked and what did not work. This can be used in many ways down the road besides tracking your efforts. A book or e-book maybe?

Promo Tip #107 If out partying, have a designated friend or band mate for image control. If you get into something that could potentially land you in trouble, that controller gets you out of the situation before it can hurt your image. Video can be on the Internet before you even get home, so protect your image at all costs if you happen to get out of control.

Promo Tip #108 Business is business. There is a time and place for slang/explicit language, behavior, and the like. Project yourself in a professional manner. Know when you are onstage and when you are not.

Promo Tip #109 Get your own competition going about your band or a new release. Give something away, have fans register at local record stores, find a way to get buzz going by asking a great question.

Promo Tip #110 Self promote everyday, in every way, one way or the other.

Some of these pointers may not be for you. That’s fine. Do what you need to do, just make sure we ALL hear about you. Very true that many artists do not have the funds to do some of these tips, well, with the Internet and some ingenuity it possible to get around this to an extent.

The difference between you and another band that made it may not be that their music was better. It might be that they found a way to get noticed better. The music industry needs music talent and is constantly on the look out for something that stands out. If you have the guts and perseverance, it can be you.

Tips For Earning Money With Online Affiliate Programs

Are you looking for a way that you earn some extra money from home? With the tough economy today, many people are looking for ways to earn some extra cash or even some online business opportunities that they can start as part time and then work up to full time jobs. The great news is that there are options on the web today and one of the best ways to make money with the web is with online affiliate programs. Affiliate marketing is an excellent way to make money and here are some tips that can help you be successful in your money making endeavor.

Today you’ll find that there are many online affiliate programs out there to choose from. Whether you have your own website or not, they can help you to make money. Of course, the first thing you need to do if you are going to get started in this business is to find a legitimate program. You don’t want to waste your money and your effort on a program that is not legitimate. Also check into the commission that the program offers. Ensure you get a reasonable commission and that it is paid out regularly if you are going to get involved with that particular program.

Although you don’t have to have a website of your own, if you want to really make some great money with online affiliate programs, having a website of your own can make it a more lucrative business for you. It is actually quite easy to set up a website of your own and you can do it for a low cost as well. There are free options available, although they are somewhat limited, and then there are paid options available that can offer you more features for a website. Choose the option that works best for you. In most cases, paying for the website will provide you with better options that make it easier for you to work with.

Once you have the website in place, then you need to work on the website to make it one that will stand out and draw in traffic. This is a must if you are going to successfully make money with online affiliate programs. You have to build content, make the website user friendly, build up credibility, and work on sending traffic to your website. Of course, the niche that you choose for your site is going to be important. Although you may have the idea that targeting a specific niche limits your site, this is just the opposite. A niche market will bring in people to the site that will come back again and again and will increase the chance that you make sales with your site.

Site promotion is going to be important once you have your site built up. There are many ways that you can promote your site, which can include pay per click marketing, link building, article marketing, and more. Once you start building traffic to your site, you will notice that sales begin to climb and you’ll begin to see success with those online affiliate programs.

Six Simple Practice Building Tips That Are Guaranteed To Lead To Exponential Practice Growth

The following article contains six simple practice building tips that you can easily incorporate into your own daily routine that are guaranteed to lead to exponential practice growth. In fact, these can be so seamlessly fitted into your daily marketing efforts that the only way you will know that you are doing them is by the tremendous numbers of patients that they bring in.

Because everybody loves lists you may even want to print this out and pin it somewhere where you can see it – ideally next to your marketing calendar and make sure that you have worked your way through the list daily without fail.

That said and without further ado, here we go.

1. Specialize. You cannot be everything to everyone and by trying to be a generalist you will only end up stressing yourself and suffering burn out. It is rightly reported that “create a niche and you’ll get rich” and by becoming an expert in your own area you avoid all competition.

2. Guarantee results and eliminate all risks from prospective clients. There may be may reasons why prospective clients may not want to experience what you do and the main one is the financial risk that if you can’t help them they will be out of pocket. If you remove this block from them attending you are far more likely to get people through the door and once they are in you can convince them to stay with your brilliance.

3. Show the benefits of your service not the features. People buy with their hearts and then justify the decision with their minds. They don’t care about what you do, they just care about how it makes them feel – so create some emotive selling points! It doesn’t matter what services you provide you need to understand that you’re in the outcome business. You are selling results, outcomes and life changing therapies whilst your competitors sell treatments.

4. Talk to at least five people a day about what you do. Get out and mingle with the local community and build up trust and rapport. Shop and eat in the surrounding neighbourhood wherever person people will realize that you are their local person to turn to in need. Get in front of groups and speak – give talks, demonstrations about what you do and you will discover that it’s the fastest way to establish authority and build a dedicated following of eager and knowledgeable clients.

Find the people in your community who know a lot of other people – church goers, members of clubs, gyms and get them to spread the word for you. According to the work done by Stanley Milgram we are only six people away from anybody else – so if you get a few community leaders on your side spreading the word who knows how many people (and who!) they may send your way!

Whilst you are building your numbers of interested prospects don’t forget that your current clients are your best source of referrals – and get them spreading the word! If you aren’t getting referrals from your current clients it is most probably because you aren’t asking them! Whilst they are excited about the improvements you have made for them simply ask for the names of a couple of other people that you can help as well…

…and if they can’t think of any names to give you get them to write you a testimonial. The more testimonials and the more social proof you have that what you do works – the greater the number of prospective clients that will be attracted to you.

5. Build an email list of prospective clients and current clients and communicate with them often. Get your list to know, like and trust you and you are half-way there to getting them as clients – and keeping them as clients. Keep your mailings a mixture of educational material, entertainment, offers and reviews. Don’t try any hard selling and sales pitches as people will just not read what you have to say – the idea is to keep yourself at the front of their mind so that whenever they need someone that does what you do – yours is the name that immediately comes to them

6. Sell people what they WANT but give them what they NEED. Attract clients to you by offering what they want and whilst they are with you convert them to what you actual do.

For example any complementary therapist will argue that preventative treatments and maintenance care are the best solutions for everybody. Regular check-ups will prevent possible problems whilst keeping you in the peak of physical condition – but that isn’t what patients want (or at least they don’t realize it yet!). 99 times out of 100 they want relief from pain and they want it now – so get them in to relieve their pain and sow the seeds of how great it will be to never have this ailment trouble them again. Get patients in with pain relieve and keep them with prevention!

Above you have multiple marketing steps that will each bring in a few clients on their own. However, when combined they will lead to a massive increase in clinic numbers and these six incredibly easy to implement ideas are guaranteed to give you exponential practice growth – but only if you implement them and implement them on a consistent basis.

9 Tips to Change Business Direction

In my last article we looked at the 8 Signs Your Company Can’t Change Direction. Now that you know what they are, let’s look at the opposite view on how to change direction.

Changes of business direction can happen as a reaction to economic conditions or a decision to change your business goals. Change is difficult and we all react to change with varying degrees of resistance. So, if change is something you want to do, or have to do, here’s how you can make the process easier.

  1. Stop selling products and services. That’s what most of your competitors are doing. Start selling desired results or solutions to problems. No one pays a fee to a copy writer to write copy–they pay a fee for the results of the copy he/she writes.
  2. Stop thinking your customers, clients or patients are different. Dan Kennedy says, “there are no Yogi’s in the forest. There’s no such thing as being smarter than the average bear.” Unless you sell to aliens or different life forms, you sell to people.
  3. Listen to your clients, customers and patients. If you don’t have the time, survey the top 30 to 35% of your customers. Find out what they think and why they do business with you. You might end up being very surprised.
  4. Get out more. As a minimum join your local association and one group of multiple business owners. Maybe it’s the local Chamber or Service Club, a venture forum or some networking group.
  5. Start an idea and swipe file. Great ideas are all around us. The best ones are impossible to hide and someone else as already paid to test they work! Great marketing arrives in you mailbox and in the publications you read every day. Start becoming a collector of the ideas and ads. Write them down but don’t file them away-start using those ideas.
  6. Fire up Google. Find other great companies in your field outside of your market and see what they’re doing. Pick up the phone call the owner, introduce yourself and start a dialog. Try it with a non-competing company in your own town!
  7. Read. Read the trades in your own field or industry, read the trades in any target market and read to expand your overall knowledge. Hint–throw a novel of two into the mix, there are ideas in them too. Caution–don’t start reading all day and think you’re getting something done. Just one hour a day. One dose, 2 thirty min. sessions, or 3 twenty min. sessions. It goes directly to investing in yourself.
  8. Get Accountability. Family, friends and associates are not good advisers. They have their own agendas and opinions on what’s right for you–and how what you do may affect them. Get a business coach, not to advise but to hold you accountable to your plans to do things differently and set new goals.
  9. Keep–or get–the habit of taking action. Without action, deliberate action, nothing happens. Of course you know this so keep up the good work.

The ability to change directions comes directly from your determination to remain flexible. When something’s not working you have to make changes to get the results you want. When you find yourself resisting change remember:

Anything else has a higher probability of success than what’s not working right now.

Fashion Wholesale Clothes – Tips to Starting Wholesale Business With Fashionable Clothes

Everyone wants to maintain up the newest trends nowadays but costs for clothes are growing especially in the designer market. Buying fashionable wholesale garments is a great way to maintain up with the trend but not spend hundreds of thousands of dollars on the particulars you really want. Whether its purses, the current jeans, dresses, scarfs or hats you can bet that you could get it wholesale much cheaper than you would purchase at retail price. If you are planning to put up your own clothing retail shop with the latest fashion clothing designs, then you must make a lot of research first before you go into it. Study everything that you have to know about this business so you’ll not end up selling clothes with inferior quality to your customer.

The internet is now the advisable site in the world to get all the greatest bargains and buying wholesale fashion clothes is no different. There are practically hundreds of web sites you can go to get these deals. Of course the good thing about buying wholesale is the more you buy the less expensive you may have the items. If you and your associates all wanted the latest fendi or Gucci bag you may all purchase it together in wholesale and save lots of cash. Even if you were just having ten percent off of the terms you may still be keeping a great deal for the higher priced designer particulars.

Other special reason is that if the middleman is overstocked for particular products you will get even more cash off the terms as they cut it to deal with more and they know that this can rouse sales. Going to the enterprises in this game can sometimes be beneficial because generally the more stock a business is trading the more decrease in terms the trade can make. So it is really a great idea to go with the super middlemen to get that extra terms decrease for wholesale trend dresses.

Basically if you’re operating business then wholesale garments is the single means for you to go. If you’re purchasing hundreds of particulars you may bet you will be saving big time on the total rate. Getting wholesale merchant is now very easy since the dawn of the web. Just search for a wholesale web site, select the wholesale trend clothes you want and then they will all be delivered to your warehouse. And speaking of choice, what you may have nowadays is fabulous.

Every pick of fashionable wholesale garments for sale on the web will also be in stock through wholesale.

Corporate Gifting – Sensible Gift Tips and Ideas

With the wide expansion of private business since 1950’s, a new phenomenon of corporate gifting has emerged. It has metamorphosed the trend as well as the style of business. Many companies have emerged in the corporate sector. Due to the same, more and more people are taking up jobs in this sector. This is the reason why corporate gifts have become so relevant in the present scenario.

A wide range of business corporate gift baskets are available in the market and on-line as well. These baskets include a wide range of products. These promotional gifts certainly entice the receiver. They also help in promoting a product and a company name. Some common corporate gifts include stationery items, desktop accessories, leather products, decorative centerpieces, etc.

Personal corporate gifts can be customized as per the needs. Gift items like wallets, key chains, etc. make excellent corporate gifts. To make these gifts promotional, one can get his or her company logo or a corporate message engraved or printed on these corporate gifts! On the other hand, the gifts that are presented to executives, clients, boss, colleagues and counterparts should be elegant, special, formal and impressive.

Following are some ideas and suggestions for business executive gifts:

o Unique Paperweights

Paperweights that have certain great and inspiring thoughts engraved on them can be a good gift for your executives. These paperweights are available in market as well as online and come in different sizes, shapes and colors. You can choose a paperweight with a thought that suits the receiver’s temperament.

o Personalize a Computer Mouse

You can get the receiver’s first and last initials engraved on the mouse. The computer mouse can be precision-crafted for comfort.

o Cardholder

A cardholder is yet another useful gift item. A variety of them are available in market.

All that counts in the business world is your style and impression. And these gifts reflect your style. Therefore, you should be very careful while choosing such gifts!

Rack Card Printing – Effective Marketing Tips

Today, more and more companies make use of rack cards as an effective marketing medium to promote their business to the world. A lot of people are enjoying the benefit since it is very handy and can be used for various purposes. With this, online printing has enabled companies and businesses to market themselves in a cost effective and strategic way. However, when you wish to have them printed for your business or company, one of the things you might have in mind is to know a list of effective marketing tips to get your business noticed easier.

The Best Marketing Tips In Rack Card Printing

  1. Know Your Target Clientele – You need to come up with an effective design to get your business noticed. However, you need to know your target audience first – what they want and what features must be included are helpful enough to get the attention of your potential or target clientele.
  2. Attractive Print Design – You must give consideration to the type of audience you have; the colors, designs, and features must be attuned to their needs and wants. Consumers or clients get attracted to rack cards that are catchy and printed with quality. To do this, you must be able to find a reliable online rack card printing service provider to provide you the type of printing services you need.
  3. Do Not Forget Important Details – Since rack cards are used to market your business, it is very important to include necessary details so that people will know what your company is all about, what products or services you can offer, and how they can reach you. The company’s name and logo must be included. Do not forget to include contact information as well.
  4. Include Photos – A rack card is more attractive when it is printed with photos. You might include photos of your business, products, and services to catch the attention of the people.
  5. A Location Map Is Helpful – When your business is new, chances are, people might be confused as to how they can go to your location. With this, you can include a location map at the lower portion.
  6. Discount Coupons Or Raffle Entry – People get attracted to discount coupons or raffle entry. One of the most effective marketing strategies in rack card printing is the act of including discount coupons or raffle entry in your rack cards. This way, people will realize they could save an amount of money while purchasing your products and services.
  7. Distribute In A Strategic Way – There are places where you can display your rack cards. However, in order to reach out to your target audience, you need to distribute in various ways. You can distribute them to public places such as in the market, bus or train station, convenience stores, and other places where your target audience can be found.

How to Overcome MLM Challenges – Multi Level Marketing Tips For Success

There are plenty of helpful tips available to help you overcome your MLM challenges. In my opinion most of the challenges we face in MLM are avoidable but only if you start off on the right path. When I am faced with a challenge in my primary opportunity its usually around developing new techniques for marketing, lack of customers, or lack of money. As business owners in the field of MLM we are faced with difficult challenges but they aren’t unlike those that any other business owner faces. We do face different challenges because of the nature of our business but if you plan for the unexpected and have a vision for the day-to-day operations of your company you’ll be able to thrive in your business.

Every day businesses are birthed around the world within a dynamic and formidable marketplace where only the toughest survive. If you are in the network marketing industry you know that our environment is particularly fickle and can be a tough training ground for the almost 25,000 people that join Multi-level marketing business everyday in the U.S. and the 95% that fail within their first year.

Most people join network marketing companies not recognizing the importance of having a vision for how their business will grow and function in its infancy. There is concept that many large corporations use to lead their work on a daily basis and I think that it can be particularly effective for network marketers. Its called Strategic Planning. Planning is not a new concept to business corporations but it might be to those that don’t know about its extreme effectiveness for providing a roadmap for any business for periods of 6-months, to 3 years, to 20 years.

By understanding the importance of this process and the questions that go into taking you through it, you can gain a better sense of preparedness for your company’s growth. As someone new to this industry you need as much structure in the beginning as possible to understand how to plan and set and meet your goals. By taking the first step in this process you will exhibit your commitment to your business and your leadership for your organization.

You have to believe in something yourself first, before you can get others to believe.– Ashraf Seddeck, Oracle Corporation.

What does your company do?

What product or service do you provide?

What is your mission statement?

What are your company’s values?

What is your plan for your first 30 days, 6 months, 1 year?

What are your weaknesses/strengths?

How will you market your business?

Who is your competition?

What might be challenges that prevent you from reaching your goal?

What is your plan to grow your business over the next 12 months?

What is your plan for recruiting for your business?

What resources do you have to build your business?

What is your budget for your business?

What does your organization look like and what types of people are your recruiting?

What actions are you taking on a daily basis to build your business?

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