Lead Archives - GUJRAT INDIA

Six Simple Practice Building Tips That Are Guaranteed To Lead To Exponential Practice Growth

The following article contains six simple practice building tips that you can easily incorporate into your own daily routine that are guaranteed to lead to exponential practice growth. In fact, these can be so seamlessly fitted into your daily marketing efforts that the only way you will know that you are doing them is by the tremendous numbers of patients that they bring in.

Because everybody loves lists you may even want to print this out and pin it somewhere where you can see it – ideally next to your marketing calendar and make sure that you have worked your way through the list daily without fail.

That said and without further ado, here we go.

1. Specialize. You cannot be everything to everyone and by trying to be a generalist you will only end up stressing yourself and suffering burn out. It is rightly reported that “create a niche and you’ll get rich” and by becoming an expert in your own area you avoid all competition.

2. Guarantee results and eliminate all risks from prospective clients. There may be may reasons why prospective clients may not want to experience what you do and the main one is the financial risk that if you can’t help them they will be out of pocket. If you remove this block from them attending you are far more likely to get people through the door and once they are in you can convince them to stay with your brilliance.

3. Show the benefits of your service not the features. People buy with their hearts and then justify the decision with their minds. They don’t care about what you do, they just care about how it makes them feel – so create some emotive selling points! It doesn’t matter what services you provide you need to understand that you’re in the outcome business. You are selling results, outcomes and life changing therapies whilst your competitors sell treatments.

4. Talk to at least five people a day about what you do. Get out and mingle with the local community and build up trust and rapport. Shop and eat in the surrounding neighbourhood wherever person people will realize that you are their local person to turn to in need. Get in front of groups and speak – give talks, demonstrations about what you do and you will discover that it’s the fastest way to establish authority and build a dedicated following of eager and knowledgeable clients.

Find the people in your community who know a lot of other people – church goers, members of clubs, gyms and get them to spread the word for you. According to the work done by Stanley Milgram we are only six people away from anybody else – so if you get a few community leaders on your side spreading the word who knows how many people (and who!) they may send your way!

Whilst you are building your numbers of interested prospects don’t forget that your current clients are your best source of referrals – and get them spreading the word! If you aren’t getting referrals from your current clients it is most probably because you aren’t asking them! Whilst they are excited about the improvements you have made for them simply ask for the names of a couple of other people that you can help as well…

…and if they can’t think of any names to give you get them to write you a testimonial. The more testimonials and the more social proof you have that what you do works – the greater the number of prospective clients that will be attracted to you.

5. Build an email list of prospective clients and current clients and communicate with them often. Get your list to know, like and trust you and you are half-way there to getting them as clients – and keeping them as clients. Keep your mailings a mixture of educational material, entertainment, offers and reviews. Don’t try any hard selling and sales pitches as people will just not read what you have to say – the idea is to keep yourself at the front of their mind so that whenever they need someone that does what you do – yours is the name that immediately comes to them

6. Sell people what they WANT but give them what they NEED. Attract clients to you by offering what they want and whilst they are with you convert them to what you actual do.

For example any complementary therapist will argue that preventative treatments and maintenance care are the best solutions for everybody. Regular check-ups will prevent possible problems whilst keeping you in the peak of physical condition – but that isn’t what patients want (or at least they don’t realize it yet!). 99 times out of 100 they want relief from pain and they want it now – so get them in to relieve their pain and sow the seeds of how great it will be to never have this ailment trouble them again. Get patients in with pain relieve and keep them with prevention!

Above you have multiple marketing steps that will each bring in a few clients on their own. However, when combined they will lead to a massive increase in clinic numbers and these six incredibly easy to implement ideas are guaranteed to give you exponential practice growth – but only if you implement them and implement them on a consistent basis.

Coffee Shop Marketing and Lead Generation

What is Lead Generation?

Lead generation is creating a consistent flow of business and income for your coffee shop with minimum effort and costs.
Lead generation is knowing that your coffee shop is fully booked everyday of the week for the next year. Rather than unlocking the doors every morning hoping and praying that someone will pop in for a meal or a cup of coffee.
Lead generation helps you to plan your future and takes the uncertainty out of running your coffee shop.
Lead generation helps you to build a product worth selling, namely your coffee shop, because you can rest assured that the new owner will make money since it is fully booked for the next twelve months and you can sell your coffee shop for a far higher price than you would have been able to without the reservations.

Coffee shop advertising works well but the magic happens when you make your advertising efforts pay off in as many ways as possible by using every opportunity in your coffee shop to turn your client or clients into reserved return visitors.

Step one: When customers make a reservation at your coffee shop for a special occasion such as a birthday, anniversary, product launch or any other occasion make sure that you get the following from each member at the table in a way that is fun.

Full Name
Postal Address
E-Mail address
Telephone Number
Date of Birth

As an example, have a lucky draw for a meal at your coffee shop at a suitable time during the event in return for their personal information. When you hand over the prize to the winner ask everyone at the table if any of them have special events coming up soon that they would like to reserve right now, be quick and efficient so that you do not disturb the ambiance.

Step two: Take some pictures of everyone at the table, if you cannot do it yourself make sure that you have a staff member or friend that can assist you with the task.

Most people are very thrilled when they are the centre of attention but do ask your patron if you may place these pictures on your Facebook or other social sites that you belong to.

Step Three: Confirm with your patron if he/she would enjoy publicity in your local newspaper for the event that is celebrated at your coffee shop, instead of just placing your ad as usual in the paper call your newspaper agent with this story, he/she will be eager to give you bigger space at the normal price. Your clients will love you for it since you are over delivering on value for money.

Step four: Print pictures of the event and post it to each attendees postal box, inviting them once again to book their next event big or small at your coffee shop.

Step five: Make a follow up phone call asking the client if they have received your note with their picture in the post and if he/she have enjoyed the article about them in your local newspaper. This is also the time to ask if you may e-mail them your special offers in the future and once again ask if they have an event big or small that they would like to make a reservation for now.

This method of coffee shop marketing and advertising works magnificently and it has proven itself in various industries such as insurance, real estate and every industry that is commission driven, a coffee shop is exactly the same you have no guarantees that someone will visit your shop amongst the thousands that are available. Create your own security and your own certainty with minimum cost and a little bit of effort.

Warning:

Within six months of practicing this strategy you could appoint someone to do it for you because it is a full time activity that must be kept in place, you cannot start it and then stop because it has become part of your image of what your coffee shop offer. It is now a part of the menu, taking it of the menu can ruin your reputation and your business.

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. Edwin Artzt

My Lead System Pro – What It Is and What It Isn’t

Let me start out this My Lead System Pro review by going over the basics of the system. So your probably asking yourself what is My Lead System Pro and I know this because that’s why your reading this article. Well to keep it simple, My Lead System Pro is a system that will take you by the hand and show you step-by-step how to create an effective marketing funnel. A marketing funnel is basically a process but on the front end of your funnel is usually a lead capture page or could be an web form on your site. My Lead System Pro is much more than a lead generation system it’s a business in a box.

It’s a proven lead generation system and great one at that, but it’s also a sales funnel, a community of 6 and 7 figure earners who are there to coach you and guide you, and to top it off,it’s the largest MLM training platform in the industry, with 3 years worth of training archived ready for you to dig into if you happen to become a member, and of course the weekly webinars going over some of the best cutting-edge strategies that are working NOW in the online marketing world.

What My Lead System Pro Is Not

Just so you know My Lead System Pro isn’t some magic bullet that will all of a sudden solve all of the problems you face in your business. The designers of the system haven’t automated every aspect. You’re going to have to roll up your sleeves and get to work and take action on a consistent basis. If your think this is some sort of “push button” system that will take you a couple minutes to setup and your going to be raking in the dough without any effort, your sadly mistaken.

If you’re brand new to the industry you’ll realize all of the distractions that are out there. If you want to achieve results you need to stay focused, have faith in the system, and follow the step-by-step blueprint they have laid out for you. One of the biggest problems I had when I got started out was I was attracted to every shiny object out there, lost focus, and didn’t know where to start. Once I got inside the system and followed the simple steps they had for me, it was like this ten pound weight was lifted off of my shoulders because then I knew what to do.If you follow the formula you’ll start generating leads right away and as you dig into more of the marketing training you’ll know what to do next.

A lot of people talk about generating leads but wont go over what to do when you get them. I’m not here to sell you on My Lead System Pro, but this isn’t something you can just set up and walk away from and think you’ll make money with.

My Lead System Pro – The Pros and Cons

The Pros:

There are thousands of hours of video in the their training library. You have everything you need when it comes to the concept of attraction marketing, internet marketing, etc. There’s a good chance that if you tried to get something like this somewhere else it could set you back thousands of dollars, but that won’t be that case with My Lead System Pro. If you’re serious about your network marketing business I would encourage you to invest a measly $9.95 and take us for a test drive, kick our tires if you will. Spend some time, dig into all of the million dollar marketing education you get with being a member.

Everything from lead capture pages to followup emails created by professional online marketers, no need to try to reinvent the wheel and write your own sales copy, that’s done for you.

Once you start generating leads the system will create relationships with them and position you as a leader. During this process they will being to learn from you, like you and eventually buy from you. This is where you start to create upfront income to put back into more marketing.

The Cons:

There’s no guarantee like anything else. The system will only work if you work it, there will be a learning curve but from my experience the more you learn and grow the easier it gets.

A lot of people that get started out are hesitant to pay the 49.97. I understand, I was in same situation you were in. If you’re not sure what you want to do get started with the trial and pay the 9.97. Look around, check out the scenery, then make a decision on whether this is going to be a good fit for you. If not, you have to right to cancel your subscription any time. But one thing I know, My Lead System Pro wants to get a check in your pocket right away and if you go over what they teach you in the first couple of steps in becoming a member you could your investment back rather quickly.

If you plan on seeing the fruits of your labor you’re going to have put in the time and be consistent. There are people who’ve made some significant income with the system, reason being they were consistent until they achieved their desired results. I don’t claim to know everything about My Lead System Pro or internet marketing. The fact is you or I don’t need to know everything about internet marketing, the key is to get around the people who do and emulate them. Success leaves clues.

After having little success in this industry, I made a commitment to myself to do things the leaders in this industry were doing, and a good majority of them are using systems to save themselves, time, energy, and money, systems like My Lead System Pro.

Attraction marketing is one of the most effective ways to generate massive amounts of leads online, My Lead System Pro is an awesome tool that has provided me with not only the resources, but the training and support to go with it, everything you need to be successful.

Give My Lead System Pro a shot and put us to the test. Check out the 14 day trial and see if it’s a fit for you. To tell you the truth you owe it to yourself and the success of your business.

Useful Lead Generation Tips For Small Businesses

Owners of small businesses will always try to find ways to save money on various processes. They would often try to do or handle key business aspects or operations and when they see that they are not capable of doing these, only then would they consider the option of hiring new employees or outsourcing their requirements.

One of the business processes that small business owners can handle or manage is lead generation. This marketing process refers to the practice of getting more queries from potential customers or clients. This can be done by employing different strategies and following useful tips.

If you are the owner of a small business, below are some tips you can follow to achieve success with your lead generation campaign:

Group or divide your market. If you have a business, you would assume that everyone can be a client or customer. This is true. However, you need to know how to gauge the interest and communicate with each group of potential consumers. As such, you need to segment your market into target groups of prospects who share the same qualities and habits and determine what communication will work best with each group. Business experts say that B2B telemarketing is an effective segmentation tool. You can consider outsourcing this job if you want to properly segment your market.

Optimize lead nurturing. One of the most common reasons why many of your leads never convert into paying customers or clients is because you did not do enough to guide prospects through the sales cycle. Lead nurturing is therefore important in turning more leads into clients or customers. Prospects may not convert since there may not be enough contact or communication during the critical decision-making phase of the sales cycle. One popular lead nurturing strategy that is still effective today is sending your leads personalized follow-up emails.

Post only quality content. Lead generation also depends greatly on social media and other online campaigns. As such, it is important to always have outstanding content since this is helpful in capturing sales leads. In addition, in online lead generation, having interesting content on your website, landing pages, and social media sites can spell the difference between a quick glance and a double take or an ignore and subscription.

Lastly, don’t disregard your existing customers or clients. Happy, satisfied customers are always excellent sources of referrals. Business experts say that prospects that are referred to a company by a friend or colleague are four times more likely to make a purchase than those who encounter your business on their own. As such, your existing customers or clients are a valuable pool of leads that you should never neglect or overlook.