Six Simple Practice Building Tips That Are Guaranteed To Lead To Exponential Practice Growth

The following article contains six simple practice building tips that you can easily incorporate into your own daily routine that are guaranteed to lead to exponential practice growth. In fact, these can be so seamlessly fitted into your daily marketing efforts that the only way you will know that you are doing them is by the tremendous numbers of patients that they bring in.

Because everybody loves lists you may even want to print this out and pin it somewhere where you can see it – ideally next to your marketing calendar and make sure that you have worked your way through the list daily without fail.

That said and without further ado, here we go.

1. Specialize. You cannot be everything to everyone and by trying to be a generalist you will only end up stressing yourself and suffering burn out. It is rightly reported that “create a niche and you’ll get rich” and by becoming an expert in your own area you avoid all competition.

2. Guarantee results and eliminate all risks from prospective clients. There may be may reasons why prospective clients may not want to experience what you do and the main one is the financial risk that if you can’t help them they will be out of pocket. If you remove this block from them attending you are far more likely to get people through the door and once they are in you can convince them to stay with your brilliance.

3. Show the benefits of your service not the features. People buy with their hearts and then justify the decision with their minds. They don’t care about what you do, they just care about how it makes them feel – so create some emotive selling points! It doesn’t matter what services you provide you need to understand that you’re in the outcome business. You are selling results, outcomes and life changing therapies whilst your competitors sell treatments.

4. Talk to at least five people a day about what you do. Get out and mingle with the local community and build up trust and rapport. Shop and eat in the surrounding neighbourhood wherever person people will realize that you are their local person to turn to in need. Get in front of groups and speak – give talks, demonstrations about what you do and you will discover that it’s the fastest way to establish authority and build a dedicated following of eager and knowledgeable clients.

Find the people in your community who know a lot of other people – church goers, members of clubs, gyms and get them to spread the word for you. According to the work done by Stanley Milgram we are only six people away from anybody else – so if you get a few community leaders on your side spreading the word who knows how many people (and who!) they may send your way!

Whilst you are building your numbers of interested prospects don’t forget that your current clients are your best source of referrals – and get them spreading the word! If you aren’t getting referrals from your current clients it is most probably because you aren’t asking them! Whilst they are excited about the improvements you have made for them simply ask for the names of a couple of other people that you can help as well…

…and if they can’t think of any names to give you get them to write you a testimonial. The more testimonials and the more social proof you have that what you do works – the greater the number of prospective clients that will be attracted to you.

5. Build an email list of prospective clients and current clients and communicate with them often. Get your list to know, like and trust you and you are half-way there to getting them as clients – and keeping them as clients. Keep your mailings a mixture of educational material, entertainment, offers and reviews. Don’t try any hard selling and sales pitches as people will just not read what you have to say – the idea is to keep yourself at the front of their mind so that whenever they need someone that does what you do – yours is the name that immediately comes to them

6. Sell people what they WANT but give them what they NEED. Attract clients to you by offering what they want and whilst they are with you convert them to what you actual do.

For example any complementary therapist will argue that preventative treatments and maintenance care are the best solutions for everybody. Regular check-ups will prevent possible problems whilst keeping you in the peak of physical condition – but that isn’t what patients want (or at least they don’t realize it yet!). 99 times out of 100 they want relief from pain and they want it now – so get them in to relieve their pain and sow the seeds of how great it will be to never have this ailment trouble them again. Get patients in with pain relieve and keep them with prevention!

Above you have multiple marketing steps that will each bring in a few clients on their own. However, when combined they will lead to a massive increase in clinic numbers and these six incredibly easy to implement ideas are guaranteed to give you exponential practice growth – but only if you implement them and implement them on a consistent basis.

How To Impress Others With One Simple Trick

It is normal for the human beings to try to impress others. Whether it relates to family or friends, or neighbours, or maybe to people we don’t know. Most of the time it’s irrelevant who they impress, as long as they impress others.

People feel empowered when others see them in a good light. People like to be appreciated. They spend lots of time thinking how they’re perceived. It’s normal and natural to most of human beings.

If you have just bought a new house for yourself and your family, or a new neighbour just move it, there is always a desire in peoples’ mind to show yourselves from the best possible side. At the end of a day, good relations with your neighbours are crucial for happy life.

Most of people, especially men, like to have nice cars. They look after them in the best possible way. Cars are their business cards.

Whether you’re arriving at the social event with your car, or trying to stand out from the crowd while promoting your brand, it’s good to have personalised and unique car plates. They will distinguish us from others. They will make people to remember us. Most of us wants other people look at our car and see someone who is successful.

Being well presented with nice outfit is crucial. Driving a nice car is a first step to success. But having unique car plates is essential in the world of social relations.

What is so special with personalised car plates?

Having spoken with an owner of the custom-made car plates, he told me that people choose their own car plates for many different causes. Some wants to feel admired and respected, some wants to show off themselves, some simply wants to hide the age of their car. Reasons are as many as car owners.

Many people think that personalised plates are very expensive and only businessmen and celebrities can afford it. That is not necessary a true. Some companies can offer a great value for money.

Until today I was unaware that there are so many different types of personalised car plates. You may choose one depending on your needs and desires. Starting from name number plates, through different countries, to dateless ones. There are even funny ones too. The choice is yours. Of course, there are regulations forbidding some types of plates, but the dealer will check it for you and advise upon that.

So, if you wish to appear to others as someone who has done well in the world of business, there is nothing on your way to contact a personalised car plates company and ask for their offers. You will be surprised how your life changes.

Make Binary Options Trading Simple Through a Broker

With the concept of globalization, the growth of the business entities has reached to even the rural and remote segments of the globe. In today’s world, it has become very much clear for a country to enter into international trading for the sake of global recognition. The same is the case with the binary options trading in which trading is performed on the stocks and commodities in the financial markets. The profit as well as loss situation in the binary trading is dependent on the movement in the price of the stocks or commodities. As the world’s economy is developing leaps and bounds, the binary trading can be a lucrative trading if execute with careful analysis by the investor.

Function of Binary Trading Brokers

Binary trading has become the most popular trading platform, and due to the rapid flourishing of this business, growth in binary options brokers’ strength is taking place. The importance of the brokers cannot be ignored as the major role of the broker is to carefully handle the trade of the investor by guiding him through every thick and thin of binary trade. Behind the success of every trade, the binary options broker is the main pillar. With the advent of new broker entities in the international business platform, it has become much easier to select the best broker according to the preference. It is the broker who helps the investor in taking the best decision at the perfect timing in order to avoid the loss and minimize the risks.

Money and Risk Management By The Binary Options Broker

Trader in binary options trading has the complete authority to select the asset and plan the money management policy. However, it is the binary options broker who guides the trader in the best possible way regarding the asset type that is best for trading. The assistance of the broker has a lot of value as he is experienced in the field of trading and is very professional in his approach. For the long-term benefits and profits to the investor, it would be the best idea to take help from the broker. Binary options broker relieves the trader in tough times by providing with the best counter strategies to make huge outcome from each trade. Traders, who are very much interested in developing a successful career in binary trading world, never avoid the services and assistance of the best binary broker.

The 5 Simple Rules of Business Etiquette

There has always been an unwritten code of socially acceptable norms and standards throughout the history of human civilization. There are just some things you do and other things you don’t do; some things that are appropriate and others that are not. But these unwritten laws don’t just apply to hospitality or fine dining. They are just as valid in the world of trade and commerce.

Unlike other industries however, in the business world, poor business etiquette can have unpleasant and even financially unviable consequences. For example, failing to be sensitive to certain codes of conduct can rub a client the wrong way and jeopardize a vital transaction or contract, resulting in financial loss and damage to credibility. Appropriate professional etiquette is vital to the healthy functioning of companies, not only with other companies but also within the numerous departments and levels of one company. In this article we will look at the importance of business etiquette and identify five key aspects:

  1. The ‘Hello’ Handshake: The handshake is still the ‘platinum’ non-verbal standard for greetings, acknowledgement and gratitude. It is almost universally accepted as a normal gesture of introducing or meeting someone and also for purposes of concurrence or thankfulness. It is considered professional regardless of the situation, race or gender of the person being interacted with.
  2. The ‘Politeness’ Policy: We are taught to say “please” and “thank you” as children and those manners really never go away. These coupled with a sincere smile and eye contact form the foundations, of not only corporate etiquette but also social etiquette.
  3. The ‘Meeting’ Mandate: Meetings are the ‘pit-stops’ of the corporate world. The way one conducts oneself in a meeting is of primal importance to projecting the right image and setting the right impression to everybody involved. Arriving on time is considered courteous and respectful to the schedules of everybody involved. During the course of the meeting, it is professional to not interrupt someone who is speaking, even if you strongly disagree with his or her view. The temptation is to jump in to voice our opinion but one must control this urge to give everyone a fair and uninterrupted chance to express his or hers.
  4. The ‘Written’ Wisdom: Written communication is probably the least likely medium to contain breaches of etiquette but it is still possible. In a world of text messages, tweets and emoticons, a new kind of ‘short-hand’ has evolved consisting of ‘intentional typos’, abbreviations and smiley faces. This is not professionally acceptable in official written correspondence. Letters and emails must be checked for spelling, grammar and typos before sending to the recipient.
  5. The ‘Taboo’ Topics: Certain issues are considered private and thereby exempt from being discussed at a professional working environment. While some of these may simply be personal, others can be contentious matters and are better left out of the workplace. These may vary slightly between cultures or countries, but generally religion, politics and sexual orientation are topics best left unopened.

Business Etiquette Training is an integral part of formulating a working culture that respects unwritten or unspoken codes of conduct in the workplace and integrating it into the behavior of employees.

5 Simple Rules To Become A Successful Entrepreneur

If you want to become an entrepreneur, you may want to understand what it really takes to become one. There is no shortcut to success in any field. Many people made a lot of unsuccessful attempts before they gained success as entrepreneurs. So, these entrepreneurs have shared some rules that beginners should follow in order to achieve success. In this article, we are going to discuss 5 of the must-follow rules that you can follow to climb the ladder of success as a business owner.

1. Work smarter, not harder

If you think an entrepreneur is a professional who works day and night, you need to think again. Although hard work is the key to success, the reality is quite different. If you work every minute of the day, no one can guarantee that you will achieve the success you desire.

As a matter of fact, overworking can cause extreme fatigue. As a result, you will make mistakes that can cost you a lot of time and money. Apart from this, you cannot have all the skills required to take care of different aspects of your business. Therefore, you may want to work smarter, not harder. This is how a lot of people have made millions in the here and now.

2. Consult experts and hire professionals

Consulting experts is a great idea if you want to get effective guidelines to run your business affairs. For instance, you can consult Charles J Mosley Jr who is a self-driven goal-oriented entrepreneur. Also, he is the founder of Echelon Productions in Dallas, Texas. His insights can help you with your business matters.

If you are not good at something, you want to hire a professional that can take care of other assignments. This will give you plenty of time to focus on other aspects of your business that you can easily handle. Good entrepreneurs are aware of the importance of delegation.

Although it can be scary to add more employees and team members, you have the option to hire remote workers. They can work from their own offices and homes, and you don’t need to arrange special workplaces for them.

3. Get more done in a cost-effective fashion

Although hiring the services of freelancers may not be an ideal choice for an established business, it can be quite an affordable option for a startup. The reason is that most freelancers are from third world countries where the cost of living is quite low. Therefore, this approach can be quite cost-effective compared to in-house full-time employees.

4. Face your failures

If you want to be a successful entrepreneur, you may want to look for the right people for your business projects. However, this approach cannot guarantee success, which is why you have to be realistic. Sometimes, unforeseeable situations happen that ruin your momentum. In some cases, you have to suffer losses as well. The point is to avoid being afraid of failing. If you be patient and continue to struggle, you will achieve success.

5. Wake up early

You must wake up early every day and work hard until you see the results you want to see. You should keep moving even during difficult times. Life can be broader in your eyes if you understand the simple fact that the things you see around you are made by people who are just like you.

In short, you can follow these simple rules for success. They will help you keep moving and avoid making common mistakes that will slow you down. Hope this helps.

7 Simple Steps For Setting Up A Successful Business

There are basic things one must know before setting up any business in the world- in Africa, America, Asia, Europe and Middle East. These are indispensable facts and truths that must be followed religiously or as Doctor’s prescriptions. Any neglect in any of them lead to failure or many never allows you to start up any biz. These simple steps are outlined as follows:

1. Identify The Needs. Every business provides solution to the needs of their customers. These solutions could be in provision of goods and services. Everyone under the Sun has one need or the other and is looking for solution. And as you identify the needs and provide the solution, you will be rewarded in cash most times, thus you are already in business.

2. Identify Your Passion. There many needs around us, but sometimes difficult to identify. To do this therefore, ask yourself these following questions, what do I love doing? What is your hobby? Singing, baking, serving, teaching, etc. whatever you love doing without stress or much supervision, or much planning is your hobby. There are people that want to enjoy for money, so give it to them and make some money.

3. Training. Training involves learning to know what you love to do more effectively and efficiently using the latest technologies and methods. Training brings out the best in you and sometimes identifies your passion and the needs around you. It is the acquisition of knowledge and wisdom is the right application of knowledge. So training makes you wise. How much training do you have? Get trained today to enjoy tomorrow, scarify your time and money today to earn more tomorrow. Get more training today in whatever field of your endeavor… or neglect it and regret tomorrow. Technologies are changing and improving daily- improve alongside through training. Are you computer literate? Do know that money than half of the world’s money is made via the internet/computer. Ignorant is terrible, get trained today.

4. Capital. This is one of the greatest factors that determine the setting up of any business. Most business could not take off due to lack of it, or could not expand and continue due to inadequacy, and sometimes its surplus leads to lack of proper planning and mismanagement. There are various ways to raise capital to start business listed below: i. Personal savings. ii. Savings and cooperative scheme. iii. Daily contribution and savings scheme (Isusu or Akawo). Iv. Family and friends contributions. V. Loans from banks. Vi. Partnership.

5. Location of the business. The type of biz you want to start will determine its location. The factors that determine its location is but not limited: Nearness to raw materials, Nearness market/customers. A farm biz will not be located at the center of the town but in the village where there are plenty farm land. While an internet/computer biz will be located in the center of the town with internet facilities.

6. Socialization. Every business grows as a result of the product/services and the customers. A business transaction is complete when it gets to the final consumer. Training makes you an expert while socialization links you to your potential customers. Make friends always, have a functional phone line (24/7), an active email account (free), connect to face book and twitter (free), let many know what you do, use bulk sms to advertise your products and services.

7. Honesty and Integrity. Skill and training takes you to the top while honesty and integrity keeps you at the top. One thing is to start a business; another thing is to keep that business. Deliver what you promised on time, never short change anybody. Bad news spreads faster than good news, so be careful and courteous with your customers. Maintain a high level of integrity and be sure to make it. See you at the TOP.

How to Start A House Cleaning Business In 7 Simple Steps

One of the main reasons people start businesses is to make money. For some it’s a blessing to make money doing something they love. I’m not saying that you have to love house cleaning in order to have a successful house cleaning business; however it would be a good idea if you didn’t hate it.

How much money you make depends on how big you want your business to be. It could be a one person operation where you set up at home and service areas close to home, or you could set up a commercial office and hire people to work for you.

Here are 7 simple steps to get you started on your own house cleaning business.

1) Decide exactly what kind of house cleaning services you will offer.

Here you decided what cleaning you will do, like making beds, vacuuming, mopping and waxing floors, dusting and so on. Also note what you won’t do, e.g. laundry. You can also decide to specialize, e.g. by cleaning carpets only, or cleaning suspended ceilings only.

2) Pricing your housecleaning service.

To have an idea of how to charge for your housecleaning service, use your competition. Check your telephone directory and the classified ads section in your local newspapers for cleaning businesses, call them up (pretend to be a prospective client) and find out exactly what cleaning services they offer and how much they charge. With this information gathered decide the best price to charge for your cleaning service.

3) Workout startup costs.

For this you need to consider, tools, material, transport, advertising, insurance etc. Write down a list all the tools and material you need, like cleaners, sponges, mops, carpet cleaning equipment etc. Next find out the cost of each item on the list and write it down next to the item.

Transport: you will have to estimate your costs here. You see it depends on where your client is located and your means of transportation to get to your client. (Having your own vehicle would be to your advantage).

Advertising: You can use free advertising (word of mouth) and paid advertising (classifieds, telephone directory ads etc). Phone calls to your local newspaper and the telephone company who publish your telephone directory will tell you the cost of placing ads.

Once you’ve gathered all this information, calculate your total startup costs.

4) Name your business.

Choosing an appropriate name for your house cleaning business is important. Here are a few examples I got of the internet, ‘Maid Brigade’, ‘All Shine Cleaning’, ‘White Glove Cleaning Service’. Please avoid using ‘Your Name Cleaning Services’. Using your own name as part of your business name is over done by many house cleaning businesses. Brainstorm and come up with a name that helps you stand out of the crowd.

5) Learn the zoning regulations of your community.

Check the city clerk’s Office or your local library for a copy for a copy of the zoning laws governing your community. Your reason for doing this is that some zoning regulations prohibit home businesses in a community.

6) Do a few free cleaning jobs.

Well you’re not actually doing them for free. You’re doing them in exchange for references (these add to your credibility for future paying clients and are invaluable). You can offer these free cleaning jobs to friends, non profit organizations in your communities etc.

7) Get your first paying client then get another and another and another and so on.

Tell everyone you know that you’ve started a cleaning business and place ads in the local newspapers. In the beginning you need to spend most of your time and money getting paying clients. However, the more clients you get the less time and money you spend on marketing and more time you spend on cleaning and making your clients happy.

This is just the beginning. Once you start making money take a house cleaning business course to help you better manage your business in terms of growth, accounting, taxes, insurance better marketing strategies and more.

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. fayolap@yahoo.com

4 Simple Ways To Promote Your Business Online

There are many ways to promote your business on the internet without having to spend tons of cash on advertising. You may not have wads of cash when you are starting out your business venture, but with a little bit of creativity you can still effectively advertise your products and services online. Before the advent of internet, small businesses had only a few ways to market their products cheaply, using methods like printing out and distributing fliers or by sponsoring local events. Now there is a big world of opportunities open for you on the world wide web – you just need to know where to look.

Let us discuss below a few ways to promote your business online without needing to spend lot of money.

1. Register with Google, Bing & Yahoo – The first step which you shouldn’t skip is to register your business with ‘Google Places’. This will allow your business to show up on Google Maps as well as be found easily on Google searches. The process is very easy – all you have to do is fill up a simple form and then verify yourself through either phone or email. Also register your business with ‘Yahoo Local’ and Bing as these 3 are the leading search engines and they have huge databases of businesses from around the world.

2. Press releases – Whenever your business does something which is newsworthy, do not hesitate to make a public announcement of it through a press release. Press releases can be very effective in generating publicity for your business. There are many news websites which allow businesses to submit free press releases. Try out sites like ‘PRLog’ or ’24/7 Press Release’. If you want added exposure you can go with paid press release distribution.

3. Participate in online communities – You can find online communities in almost every possible niche where people gather to discuss problems and other things related to that niche. Register an account at a few of these online community sites. They are usually free to join. You can get awesome amount of exposure through active participation on these community sites. You can passively promote your business through a link in the signature or by mentioning about your website whenever the context is appropriate.

4. Photo-Sharing and video sites – Sites like YouTube, Pinterest, Instagram and Flickr are not just for photographers or teenagers alone. Any business can make use of these sites to generate traffic and get free exposure. You can post images or videos of your office, staff, events, products or any other newsworthy content related to your business.

Make Money Online – 2 Simple and Effective Ways Without Paying a Dime on Advertising

Do you want to make a decent income part-time or full-time from the comfort of your home? Most people do. Who don’t want a home business with a well-loved hobby? Will your internet dream come true?

But, how do you make money online if you have little money or no money to start? Oh, you may say, don’t “BS” me and give me high hope. So, is it really possible to start an online business with no money at all? Based on my internet marketing experience, I will share with you 2 simple and effective ways to make money online without paying a dime on advertising.

1) Affiliate Marketing

Affiliate marketing is probably the easiest online business to get involved with. For a start, there is no product or no website to begin with. For those of you who have no advertising budget, not to worry, there are many free ways to advertise your online home business. Free advertising such as writing articles and submitting to EzineArticles.com, creating your signatures at internet marketing forums, free advertising at classified ads, MySpace,YouTube, Craigslist, Squidoo, etc.

However before you start to promote any affiliate product online, you need to know about Clickbank.com. Why Clickbank? This is because Clickbank is a favorite marketplace which sells digital products, and as a Clickbank affiliate, you get to to sell many ebooks of your choice. Clickbank’s registration is free. You will get paid a commission whenever your prospect buys your Clickbank product. There are literally thousands of Clickbank products you can choose from. So, do your research, find out what is your passion or well-loved hobby, then choose a product of your choice.

For example, if your well-loved hobby is about animals such as dogs, and you want to do article marketing, you may want to write an article on “Ten Simple Secrets To Effectively Train Your Dog” and submit it to article directories. All you need to do is to include in your resource box your name and brief summary of your expertise and of course your affiliate URL links too. So, that is to say, you should select an affiliate product at Clickbank that has to do with your well loved hobby, and in this example, selecting affiliate products which are related to your favorite hobby, ie. dogs.

2) Blogging

Blogging is another favorite way to make money online. You can start blogging by signing up with Blogger.com which is free. The best way is write articles on your affiliate products which you like or have passion about on your blog. A review of the product if possible which should include your affiliate links. If you blog frequently, at least several times a week, you should be able to to get some free search engine traffic to your blog because search engines loves fresh contents.

There are a few great article directories which you can submit your articles such as EzineArticles, GoArticles, ArticleMarketer, etc. EzineArticles.com is my favorite article directory to submit my articles as it is a really great place to get good exposure; and EzineArticles.com is also most internet marketer’s favorite resource place to get backlinks to their blogs. Anyway, since generating traffic via search engines is free,why not make full use of it? It will definitely boost your PR (Page Rank) of your blog. The reason why EzineArticles.com is so popular is because their web pages often rank very high in the Google SERPs. So, take full advantage of this free article directory.

Before you start a blog on your free Blogger.com, you will need to think of the name of your blog and have your email account with you as you will be asked to enter your email address. Do your research on the keywords of your blog. You may want to try this free software, Goodkeywords.com for some good keywords. Once you set-up your blog, you can start posting your first article. Preferably put your keywords in the title of your blog.

Ok, that’s all, just 2 simple and effective ways to make money online without paying a dime on advertising. Of course, there are many challenges starting an online business but you need to be very patient and persistent with your online business.

So just keep trying and be very focused on your Internet business. But remember, it’s persistence that will lead you to the fulfillment of your dreams. There may be times of struggles and disappointment but if you stick with it on your Internet business… dreams do come true!

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