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ITIL

ITIL (Information Technology Infrastructure Library) is a set of best practices for IT service management (ITSM) that focuses on aligning IT services with the business need. The focus of business needs to move from simply managing an organization’s IT to making IT truly productive by helping the business achieve its strategic goals effectively and efficiently. ITIL certifications to individuals helps organizations fulfill this goal by providing guidelines for establishing governance standards and enhancing the alignment between its business and IT processes.

ITIL is also mapped in ISO 20000 part 11 and this recognizes the way that ITIL can actually be used in to meet the requirements set out for ISO 20000 Certification and the interdependent nature with ITIL. It is the first such mapping that ISO (the International Organization for Standardization) has allowed to be a part of their standards.

ITIL defines four Functions (26 processes) which provide holistic prospective on full service lifecycle. ITIL describes processes, tasks and checklist for establishing integration with strategy, values delivered and optimal level of competency. It also provides a base to plan, build and measure.

In comparison to classroom sessions, our Live Instructor led Online ITIL Trainings are way more flexible! You may attend them from anywhere in the world. All you need is a dependable internet connectivity & a smart phone or a laptop! Our courses are delivered over 3 to 4 days. Each day will have 3 hours of live training, perfectly scheduled in the evenings! Flexibility at its peak!

We also provide Six Months eLearning Access to our registered trainees on our own Learning Management Portal.

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Our trainings are delivered by Best-in-class ITSM consultants, and NOT preachers. Their experience of ITIL implementation & assessment help you get a hands on view of ITIL. We do not compromise on quality. We ensure that your learning is application oriented, with case studies discussion and practical guidance. One can earn PDUs for Project Management Professional (PMP®) Certification Prep exam after attending this course at Consultants Factory.

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Coffee Shop Marketing and Lead Generation

What is Lead Generation?

  • Lead generation is creating a consistent flow of business and income for your coffee shop with minimum effort and costs.
  • Lead generation is knowing that your coffee shop is fully booked everyday of the week for the next year. Rather than unlocking the doors every morning hoping and praying that someone will pop in for a meal or a cup of coffee.
  • Lead generation helps you to plan your future and takes the uncertainty out of running your coffee shop.
  • Lead generation helps you to build a product worth selling, namely your coffee shop, because you can rest assured that the new owner will make money since it is fully booked for the next twelve months and you can sell your coffee shop for a far higher price than you would have been able to without the reservations.

Coffee shop advertising works well but the magic happens when you make your advertising efforts pay off in as many ways as possible by using every opportunity in your coffee shop to turn your client or clients into reserved return visitors.

Step one: When customers make a reservation at your coffee shop for a special occasion such as a birthday, anniversary, product launch or any other occasion make sure that you get the following from each member at the table in a way that is fun.

  • Full Name
  • Postal Address
  • E-Mail address
  • Telephone Number
  • Date of Birth

As an example, have a lucky draw for a meal at your coffee shop at a suitable time during the event in return for their personal information. When you hand over the prize to the winner ask everyone at the table if any of them have special events coming up soon that they would like to reserve right now, be quick and efficient so that you do not disturb the ambiance.

Step two: Take some pictures of everyone at the table, if you cannot do it yourself make sure that you have a staff member or friend that can assist you with the task.

Most people are very thrilled when they are the centre of attention but do ask your patron if you may place these pictures on your Facebook or other social sites that you belong to.

Step Three: Confirm with your patron if he/she would enjoy publicity in your local newspaper for the event that is celebrated at your coffee shop, instead of just placing your ad as usual in the paper call your newspaper agent with this story, he/she will be eager to give you bigger space at the normal price. Your clients will love you for it since you are over delivering on value for money.

Step four: Print pictures of the event and post it to each attendees postal box, inviting them once again to book their next event big or small at your coffee shop.

Step five: Make a follow up phone call asking the client if they have received your note with their picture in the post and if he/she have enjoyed the article about them in your local newspaper. This is also the time to ask if you may e-mail them your special offers in the future and once again ask if they have an event big or small that they would like to make a reservation for now.

This method of coffee shop marketing and advertising works magnificently and it has proven itself in various industries such as insurance, real estate and every industry that is commission driven, a coffee shop is exactly the same you have no guarantees that someone will visit your shop amongst the thousands that are available. Create your own security and your own certainty with minimum cost and a little bit of effort.

Warning:

Within six months of practicing this strategy you could appoint someone to do it for you because it is a full time activity that must be kept in place, you cannot start it and then stop because it has become part of your image of what your coffee shop offer. It is now a part of the menu, taking it of the menu can ruin your reputation and your business.

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. Edwin Artzt

Important Tips for Starting a Coffee Shop Business

Opening a coffee shop business is an exciting endeavor. However, it’ll be fun no more if no money is going back to you. Most entrepreneurs turn sour after some couple of months that they buy coffee shops. It’s all because things are not going into their favor – it’s either they only make it to break even or not at all. A coffee shop business is a potential endeavor that can promise you substantial rewards. But it takes a lot of hard work to get the returns you want. Therefore before buying any coffee shops for sale, consider asking yourself first if: you have a smooth business plan, you have the initial fund to jumpstart the venture, you have a trust supplier, and other important matters that you should carefully analyze before plunging into the water.

Coffee shops for sale are everywhere; you’ll find one without even breaking a sweat. To handle the purchase without any problems make sure to find people that you can trust. A business lawyer is necessary to help you with all the transactions, find a lawyer who already has experience with real estate. You will also need an accountant to help manage your finances. To secure one’s business, it is highly advised to get insurance to get you covered at times that you need the most. Find a commercial insurance agent who can help you purchase the best commercial insurance policy for your coffee business.

When you have the team of experts that you need for the business transactions and requirements, the next search would be for the best coffee roaster. Do diligent research and check for the feedback on your prospective supplier. Do they deliver on time? Are they accessible via e-mail, social media, and telephone all throughout the day? When you check on coffee shops for sale ask them as well if they can recommend a good coffee roaster.

Next thing to consider is your expertise on the product that you are selling. Are you a coffee geek? Is your knowledge on coffee is enough to make things workable for your coffee shop business. There’s more time to learn new things but it’s important that you have the strong passion and initial knowledge about the beverage that you are about to sell. How can you promote it to your future consumers if you don’t know anything about it? Read books and do research on the basics and the latest trends. What are the best kinds of coffee to use? What’s the difference between coffee that are hand-picked and the ones that are mass produced? What are the best recommended brewing techniques? Also, do research about the best coffee accompaniments (pastry, waffle, cookies) that you can sell along with your prime coffee beverages. This will help promote multiple sales and increase your daily earnings.

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