Rack Card Printing – Effective Marketing Tips

Today, more and more companies make use of rack cards as an effective marketing medium to promote their business to the world. A lot of people are enjoying the benefit since it is very handy and can be used for various purposes. With this, online printing has enabled companies and businesses to market themselves in a cost effective and strategic way. However, when you wish to have them printed for your business or company, one of the things you might have in mind is to know a list of effective marketing tips to get your business noticed easier.

The Best Marketing Tips In Rack Card Printing

  1. Know Your Target Clientele – You need to come up with an effective design to get your business noticed. However, you need to know your target audience first – what they want and what features must be included are helpful enough to get the attention of your potential or target clientele.
  2. Attractive Print Design – You must give consideration to the type of audience you have; the colors, designs, and features must be attuned to their needs and wants. Consumers or clients get attracted to rack cards that are catchy and printed with quality. To do this, you must be able to find a reliable online rack card printing service provider to provide you the type of printing services you need.
  3. Do Not Forget Important Details – Since rack cards are used to market your business, it is very important to include necessary details so that people will know what your company is all about, what products or services you can offer, and how they can reach you. The company’s name and logo must be included. Do not forget to include contact information as well.
  4. Include Photos – A rack card is more attractive when it is printed with photos. You might include photos of your business, products, and services to catch the attention of the people.
  5. A Location Map Is Helpful – When your business is new, chances are, people might be confused as to how they can go to your location. With this, you can include a location map at the lower portion.
  6. Discount Coupons Or Raffle Entry – People get attracted to discount coupons or raffle entry. One of the most effective marketing strategies in rack card printing is the act of including discount coupons or raffle entry in your rack cards. This way, people will realize they could save an amount of money while purchasing your products and services.
  7. Distribute In A Strategic Way – There are places where you can display your rack cards. However, in order to reach out to your target audience, you need to distribute in various ways. You can distribute them to public places such as in the market, bus or train station, convenience stores, and other places where your target audience can be found.

Business Card Printing: Affordable Marketing Tool For Your Business

Have you ever wondered what could be the best way to tell many things about your company and its products and services to your clients, business associates or clients even without uttering a single word from your mouth? A ‘business card’ can do the trick for you. It is because of this reason, more and more business houses, especially corporate houses and big business establishment find business card printing is their remedy.

There are certain details that are mentioned on these cards that make it possible for a reader to deduce certain things about the giver of this card and his organization. Usually such a card would contain among other details, few essential information such as company’s logo, website addresses if any, your designation in the company, contact telephone numbers, email addresses, to name a few.

Today’s business world is essentially governed by scientific means where everything is found in a ‘step-by-step’ method, where there isn’t any strict or stringent rules and regulations that outline a framework within which such a business card should be designed. However, recent years have shown presence of some of the above-mentioned details in a card is a customary practice. Moreover, each individual organization, company, enterprise, semi-governmental and governmental entity would have their own preferences.

For some, design of the cards is of the primary importance; whereas for others details mentioned is most crucial. Under these circumstances, getting in touch with service providers who have been into this job of meeting customers’ preferences done with ease seems to be one of the most prudent moves. Moreover, these service providers make sure contents of your business card meets your preferences and requirements. Moreover, where it doesn’t meets, they are widely believed to suggest you with amicable business solutions.

It is a modern practice to woo your customers with adequate information about your products and services. In a typical normal course of your business day, you may feel a need to make use of various means of achieving your sole aim to win your customers. Many resort to distributing leaflets to capture imagination of their prospective buyers. This has led to an increased demand for leaflet printing as an effective and economically viable mode of advertising.

It is considered cost-effective by most mainly because unlike a flyer, which is printed on costlier papers and has many sides to it, a typical leaflet is a folded paper that contains essential details in it. It has found its immense use for reason varying from using it in sales and marketing campaigns to an effective means for public announcement purposes. Realizing its effectiveness, more and more politicians had started to make use of it for or political campaign rallies as well. It is the reason with plumbers, nightclubs, restaurants, doctors, estate agents, who too have benefitted from its wide use

Choosemyrewards: The New Chase Credit Card Rewards Management Tool

In previous articles, I have discussed travel, cashback, interest-savings, and merchandise rewards programs. These rewards specific cards are geared towards people who are grounded in which type of rewards they would like to earn.

For those who are indecisive or those having different rewards interests at different times of the year, should take an interest in the Chase choosemyrewards program. There are two different flagship cards involved in this program, the Chase Cash Plus Rewards Visa and the Chase Flexible Rewards Visa. Both cards offer 0% APR’s for 1 year, and low APR’s thereafter. Statistics show however, that the approval rate for the Chase Cash Plus Rewards Visa is higher.

Let’s take a minute to explain the choosemyrewards program. Like any other rewards program, there is a point system for both cards. You receive one point for every dollar spent on purchases with each card. When these points are accumulated, you then have the option of redeeming them for a variety of goods or cash. Here is what distinguishes these two cards from all other programs. At any time, you may login to the choosemyrewards page on the Chase server to elect which type of rewards you would like to receive. Choices include merchandise, restaurant gift certificates, retail gift certificates, travel rewards, and with the Chase Cash Plus Rewards Visa up to 5% cashback on purchases.

Many other rewards programs make it very difficult for the consumer to redeem rewards, let alone choose them. Typically, you would have to call up the company, wait on hold to get in touch with the proper customer service representitive, and then listen to them give you your list of options before ultimately processing your decision. With the choosemyrewards program this is not the case. In the mail with your new Chase card, you will receive a login pin number and the web address where you may access your rewards account. After entering your pin number, you may view your points accrued and a list of all rewards options. You may then scroll through the list of options and choose the rewards you would like to receive.

It only gets better. Let’s say you logout of your account after you choose your rewards and realize that maybe you didn’t really want that gift certificate to Home Depot that you signed up for. Instead you’d like a gift certificate to your favorite restaurant. All you have to do is simply log back in and switch your reward redemption. This is a very simple and painless process and gives you, the consumer much more control.

Many people save their points until the end of the year, because they never expire, and redeem their points to give gift certificates as holiday presents. Others take a trip to a warm place during the winter. Others just simply trump in on a cashback award in the form of a check. Whatever your interest are, or if they change, enrolling in the choosemyrewards program will make your rewards management more user-friendly and thus, much easier.

Indian Credit Card Industry – On the Path of Unbound Growth

Soon you won’t have to carry your plastic money for your payment purposes as your mobile number will act as the credit card number. Recently, Reserve Bank of India (RBI) in its annual policy statement informed that it was in the process of formulating the guidelines for a payment system using mobile phones. RBI is discussing with both public and private sector Banks, service providers and industry bodies to develop the payment system. RBI said the draft guidelines would be placed on its official website by June 15, 2008.

In India the usage of mobile is growing rapidly. There are about 250 million mobile phone connections in the country, whereas credit card holders are far lower as compared to number of mobile phone users. Hence, mobile for payments is being considered for quite some time as a progressive step forward.

As reported by The Times of India, RBI said in the policy statement “The rapid expansion of this mode of communication and transaction have thrown up a new delivery channel for banks.” RBI further states, “This channel will definitely facilitate small value payments to merchants, utility service providers and the likes and money transferred at a low cost.”

The credit card market is going to witness some more progressive changes in this year. A joint venture between Life Insurance Corporation of India (LIC) and GE Money is likely to launch its first product by the end of 2008. As reported by Business Standard, the venture is now on cards. But we have sorted out those issues (conflict of interest). Currently, we are looking at human resources-related issues. The two financial giants are planning to launch the card by the end of the calendar year.

Once the credit card is launched it would be offered only to LIC customers and policy holders in the first year. GE Money has a 30 per cent stake in the card venture, while LIC Housing Finance Company, LIC Mutual Fund and Corporation Bank have 5 per cent each in this venture. LIC will have 40 per cent in the company, which is capitalized at near about Rs.150 crore. LIC is yet to take a decision about the remaining 15 per cent stake of the total investment. In another positive development, ABN AMRO with India’s travel portal MakeMyTrip.com launched a distinctive co-branded credit card, ‘Go Card’ recently. The card offers special reward benefits and good range of travel-related promotions and packages.

Product Manager – What Does Your Business Card Say About You?

So here’s a minor topic that might have some real significance for all product managers: what do you put on your business card? Yeah, yeah, I know that we’re living in the age of Facebook and LinkedIn but business cards are still what we exchange when we meet people face-to-face. What this means is that business cards still matter. What’s on your business card?

At this point in my career I must have had no less than 20 different business cards. Every once in awhile I’ll see a collection of them huddled together in the bottom of some drawer somewhere and I’ll have to smile as I realize just how much my description of myself and what I do has changed over time.

I’ll never forget when I got my first opportunity to sign up for business cards. This was it, I had made the big time. Despite being a lowly software engineer now I was finally going to have an “adult” way to communicate to others just how important I was. As with all large firms, most of the format of the business card was pre-established. However, I was given free rein to add my job title just under my name. Hmm, what to put? The first time out of the gate I put what the company listed for me in the corporate directory: “Software Engineer IV” or whatever.

It turns out that this was a big mistake. Outside of people who worked for my company, nobody else in the real world knew what a Software Engineer IV was! I’d get polite smiles and then the card would quickly disapper into someone’s pocket to probably be thrown away when it came time to do laundry.

A few business card iterations later, I started to get smarter. By this time I had moved over into the world of Product Management and so I changed my job title to “Product Manger”. This was much better. I don’t think very many people knew what a Product Manger was or did, but they sure thought that they knew what a manager did and so upon receiving my card they slotted me as a mid-level manager and left it at that.

The promotions came over time and whereas I was not yet a Vice President or a CIO yet, I had become a Senior Product Manger. At the next opportunity I updated the business card title to read “Senior Product Manger”. This seemed to garner me just a little bit more respect when I handed the card out. Once again, I don’t think that very many people knew what I did; however, they seemed to believe that I was now in the upper echelons of mid-level managers.

I was still finding that since folks didn’t actually know what a Product Manger does, they were struggling to pigeonhole me based on my title. The trick here is that if people can’t figure out quickly where you fit in the totem pole of responsibility, then they will end up not even bothering to try. I felt that one more evolution was required. I ended up dropping the “Product” and so today my business card reads simply “Senior Manger”.

Although less descriptive, I’ve found this title to be of great use at trade shows and when meeting with vendors. No, they still really don’t seem to know what I do for the company; however, they are easily able to realize that a “Senior Manager” is someone who must be very important. This means that they treat me as being someone important because they don’t have any reason not to.

One final note, with my obtuse title the very first question that I get asked is “what do you do?” This is a make-or-break question. If I identify myself as a Product Manager, this will get me classified as a low-level worker bee because nobody really knows what a Product Manager does. Over countless encounters like this I have honed my response to reply with a quick “I make problems go away.” In most cases, this generates quiet respect and there are no more probing questions.

Credit Card Processing For Your Online Business

In the present harsh economic times, many people are gearing towards starting online businesses. Why? Not only do they save up on space payments but also considerably cut on start-up costs. You also save up on insurance and utility costs. Many business owners are incorporating this idea into their systems, and after some period of time, they intend to be entirely online based. If you set up an online based business-be it large-scale or small-scale, most of your services payments will be through cards. If you do not accommodate or accept card transactions, then you will lose an immense number of sales. What most clients look for is the plastic money service, and if you do not accommodate or accept them, they move to another website which will accept their mode of payment. A recent study showed that those online businesses that accept credit card payments have sales up to 400% higher than the ones which don’t.

The easy way in which you can set up your business to accept card payment is amazing. For the set up, you have two alternatives. You could apply for the traditional merchant account at a bank. With this choice, you will have to pay the set up fees and an extra charge every month. The other option is to look for a card processing company online, which provide you with credit card services, without charging any set up fees. For a small business or if you are just establishing or starting an online business, you have to check and find a reliable card processing service provider. At first, you will not be able to foresee how many transactions you will undertake per month. Therefore, avert going for the lower transaction fee-higher monthly payment. Until you are certain of the number of transactions in a month, you should go for the higher transaction-lower monthly pay fee. With the latter option, you will pay for each transaction and about $10 per month.

Thorough research and scrutiny of the online card processing providers will ensure that you sign up with the right company. You should be attentive to any company that offers bonuses and extra applications. You should choose a company that will be able to alert you, through your phone or mail, of any credit card payments and transactions. It will cost you considerably less if you accept $70 credit card payment than creating, printing and mailing an invoice to the client. Whether you are starting a small online business or extending your already successful business, accepting card payment will substantially decrease debts. This will increase the overall cash flow hence increasing profits for the business. Constantly making high profits will ensure the prosperity of your business.

All in all, you should be familiar with the overall credit card processing procedure. It is essential to know what your business needs or requires and how you can make it happen. Don’t lag behind because it will undoubtedly cost you a great deal and to some extent, even your business. Credit card processing is crucial, and it will lift your business to greater heights than it has ever reached.

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