Printing Archives - GUJRAT INDIA

Rack Card Printing – Effective Marketing Tips

Today, more and more companies make use of rack cards as an effective marketing medium to promote their business to the world. A lot of people are enjoying the benefit since it is very handy and can be used for various purposes. With this, online printing has enabled companies and businesses to market themselves in a cost effective and strategic way. However, when you wish to have them printed for your business or company, one of the things you might have in mind is to know a list of effective marketing tips to get your business noticed easier.

The Best Marketing Tips In Rack Card Printing

Know Your Target Clientele – You need to come up with an effective design to get your business noticed. However, you need to know your target audience first – what they want and what features must be included are helpful enough to get the attention of your potential or target clientele.

Attractive Print Design – You must give consideration to the type of audience you have; the colors, designs, and features must be attuned to their needs and wants. Consumers or clients get attracted to rack cards that are catchy and printed with quality. To do this, you must be able to find a reliable online rack card printing service provider to provide you the type of printing services you need.

Do Not Forget Important Details – Since rack cards are used to market your business, it is very important to include necessary details so that people will know what your company is all about, what products or services you can offer, and how they can reach you. The company’s name and logo must be included. Do not forget to include contact information as well.

Include Photos – A rack card is more attractive when it is printed with photos. You might include photos of your business, products, and services to catch the attention of the people.

A Location Map Is Helpful – When your business is new, chances are, people might be confused as to how they can go to your location. With this, you can include a location map at the lower portion.

Discount Coupons Or Raffle Entry – People get attracted to discount coupons or raffle entry. One of the most effective marketing strategies in rack card printing is the act of including discount coupons or raffle entry in your rack cards. This way, people will realize they could save an amount of money while purchasing your products and services.

Distribute In A Strategic Way – There are places where you can display your rack cards. However, in order to reach out to your target audience, you need to distribute in various ways. You can distribute them to public places such as in the market, bus or train station, convenience stores, and other places where your target audience can be found.

Business Card Printing: Affordable Marketing Tool For Your Business

Have you ever wondered what could be the best way to tell many things about your company and its products and services to your clients, business associates or clients even without uttering a single word from your mouth? A ‘business card’ can do the trick for you. It is because of this reason, more and more business houses, especially corporate houses and big business establishment find business card printing is their remedy.

There are certain details that are mentioned on these cards that make it possible for a reader to deduce certain things about the giver of this card and his organization. Usually such a card would contain among other details, few essential information such as company’s logo, website addresses if any, your designation in the company, contact telephone numbers, email addresses, to name a few.

Today’s business world is essentially governed by scientific means where everything is found in a ‘step-by-step’ method, where there isn’t any strict or stringent rules and regulations that outline a framework within which such a business card should be designed. However, recent years have shown presence of some of the above-mentioned details in a card is a customary practice. Moreover, each individual organization, company, enterprise, semi-governmental and governmental entity would have their own preferences.

For some, design of the cards is of the primary importance; whereas for others details mentioned is most crucial. Under these circumstances, getting in touch with service providers who have been into this job of meeting customers’ preferences done with ease seems to be one of the most prudent moves. Moreover, these service providers make sure contents of your business card meets your preferences and requirements. Moreover, where it doesn’t meets, they are widely believed to suggest you with amicable business solutions.

It is a modern practice to woo your customers with adequate information about your products and services. In a typical normal course of your business day, you may feel a need to make use of various means of achieving your sole aim to win your customers. Many resort to distributing leaflets to capture imagination of their prospective buyers. This has led to an increased demand for leaflet printing as an effective and economically viable mode of advertising.

It is considered cost-effective by most mainly because unlike a flyer, which is printed on costlier papers and has many sides to it, a typical leaflet is a folded paper that contains essential details in it. It has found its immense use for reason varying from using it in sales and marketing campaigns to an effective means for public announcement purposes. Realizing its effectiveness, more and more politicians had started to make use of it for or political campaign rallies as well. It is the reason with plumbers, nightclubs, restaurants, doctors, estate agents, who too have benefitted from its wide use

Overture To Letterhead Printing

Letterhead printing is a fixed system used by business or professional organizations on their campaign. It shows up the logo with the address of its respective companies on the top. In the modern world, usual letterhead prints are being made using laser and inkjet printers.

Letterheads are the ones that are pre-made on business letters which carry the logo of a particular group; this can also be evident on letters handed out by institutions, banks and other common letters you see everyday.

A standard letterhead size is 8-1/2 x 11 inches. They are widely being used widely for business purposes, having a lot of emphasis on the title symbol, originality and will have a lasting intuition on clients.

In importance to corporate stationery is its identity, it needs to be consistent. Also, the information needs to be readable with the following information; phone, address, email address, fax and all other contact information if available.

Logo Design principle

If you are still new to your business, having to acquire or make your own logo is critical, Logos represent your company or organization and carry your sincerity and credibility. Letterhead prints can never be technically called as it is without your logo, investing to outsource them or just come up wit your very own.

It might not be of great importance on big and stable companies, but once you want to establish or start a new one, this can be helpful in having your own identity as a whole. Imaging initiating business with your flagship, representing your company gives your something to stand on your own ground as its own identity.

Designing your own letterhead

From scratch, you need to think of your own aims on making one, this will be the thing or impression on others will think on your letterhead. Taking in consideration your target and choosing the design, from then you can now give a rough idea and formulate your own letterhead. It all comes down to your imagination but keeping in mind all the things to consider, you can have you very own logo.

User of letterheads

The common usage of letterheads is mostly used for transactions relating to proposals but this does not limit its use to other things even when used via fax machines. They can be used on establishing good business partnerships and portray professionalism. They are used also on correspondence letters along with matched envelops.

There is an abundance of options if you go for ordering a custom made letterhead, from this point this will also come to your personal or your companies preference. The originality of each other company plays a big part in the enhancement of your printouts; they can vary from the paper used from the techniques they employ to make your dedicated letterheads.

Having to obtain quality letterheads is really not that difficult. You can outsource your print needs on a credible online printing company and have it custom made. This too can have a better outcome compared to just making it yourself as they can suggest ideas and other additions to make an even better set of letterheads. Of course, you can get your letterhead done on print houses, but if you are looking for better support and more customization options, a good online printing company can cater to your needs.

The New Wave of Digital Fabric Printing Technology

Historical review in textile printing

Textile printing is a method by which fabrics are printed in various colors, arts and designs. It is a very old art developed and created on fabrics in Egypt during 5000 B.C. Fabrics also found printed in Greek during 4th century. B.C, also it is noted that printing blocks were sourced from India in 5th century. B.C. During that time, France acknowledged as popular center of this type of cloth production and printing. Japan was popular for adding stencil work in wood by making blocks and further by pasting dies and prints it in fabrics.

In the Mid-15th Century, with the invention of printing press by John Gutenberg there was a drastic change seen in printing technology and textile printing. After practicing by William Caxton in England, there was a remarkable widespread seen in relief printing technology in 1476. In sixteen and seventeen century with the export of spices, India became major provider of printing fabrics and products, like calico, pajama, gingham, dungaree, chintz and khaki according to the requirement of European countries. Then by the efforts by Grant, Thomas Bell and many printers, with the invention of wood block (1760), copper block (1770) and copper roller (1797) printing technology in the eighteenth century, especially the trend of cotton printing spread, still it can be seen at the Toile de Jouy Museum.

The history of fabric printing in Dartford goes away with Augustus Applegath’s acceptance of a silk printing works in the town and it sustained until 1865 when James Keymer established a new fabric printing works on the banks of the River Darent. In 1907 Samuel Simon was used a fabric printing system in which the designs were shaped from stencils through screen printing machines. In 1940’s first photographic stencil was built up by Colin Sharp. After development of computers, the printing process and its developments geared up in their colors.

Development in last two decades

With the improvement in the printing technology, color inkjet printers played an important role in digital fabrics for the consumer market in the late 1980s. That time Canon and Hewlett-Packard became leaders in the printing technology. Canon’s Bubble Jet printers were received so acceptance in the market. Again latest technology geared up in their improvement with the existence of a large format color inkjet printer – the Iris printer in the 1990s, but that technology was not considered as ideal tool for the fabrics due to light sensitive color problem, rather it was accepted for paper printing.

Earlier, direct printing method used for fabric with the computer and the printing is made with the computer inks; it was the time where fabric was printed using only black images or text because of the availability of only laser printers and ribbon printers and there were no color printers. In 1999 Bubble Jet Set printing technology developed, which permits fabric to be treated, amalgamated to freezer paper with an iron and then operate through an ink jet printer.

The meaning of Digital fabric/Textile Printing

The digital fabrics printing technology is existed since last decade, it emerged after 1994. It is a skill that prints the designs on fabric, immediately from your computer, without extra efforts just like printing and designing a paper. Digital textile printing is a flexible tool and a key acceptable to the vision of mass customization. It permits the user to evade the screen making process, offering the chance for quick changes to color or design elements prior to printing.

Advantages of digital fabric printing over traditional printing technology

Generally, textile printing has been operated through transferring media, such as screens and rollers. Each transferring media is designed and allocated for a specific color. A block printing and engraved copper printing are operating through these methods. A number of woodblocks that are designed in block printing give a number of colors in design. Advantage of using this type of method is that you can have three dimensional effects due to its color separation and layers, and still today rotary screen printing method is used in designing of traditional floral patterns and toile designs. Mechanical or traditional fabric printing methods some times manipulate in both way, by design aesthetics and styles, while in the field of printed textile design with the latest digital fabric printing technology it enhanced the style and meaning of printed textile design. It is a fact that the new latest methods of digital printing on fabrics have exposed new horizons to the designers and manufacturers. Digital printing methods have facilitated manufactures to make a digital sampling and have advantages of change in designs before engraving. By adopting digital printing techniques you can re-adjust conventional printing design and can able to give new looks in design.

Today, many customers are demanding fabrics to be printed with various color combinations, styles, designs, traditional designs and looks, but to co-up with these customization demands there has been a limitation to attend the entire mass market with traditional printing technology. Digital printing profits over conventional printing it provide noteworthy benefits like quick turn-around, efficient set-up and speed, economical and great flexibility, takes less time, alteration possible etc. And in today’s customer oriented market the printing technology is not limited to wearing wears; but it bounds to its limits and reaches to the requirements of trade show graphics, picture of huge fabric posters of television and movie stars, advertising purposes, flags and banners and many mores.

Unlike any traditional textile printing technology, the main benefit of digital fabric printing is in its process color application with its latest printers, software applications. Photographic and tonal graphics shaped millions of colors with Photoshop and can be printed on fabric according to the color combination requirement. Wider color scope and finer printing quality are available with the latest development of inks, color management software. In the traditional process colors of CMYK, you can have various color combination with addition of extra preset colors like orange, blue, green, and also there is availability of various type of software with these complex color combination. These preset colors reduce importance of screens or rollers for printing, and there is no need of repeat the size and other combination with no limit with color combinations in designs.

From digital textile printing technology you can have latest innovative and creative deigns like concepts of shadow, shimmering, vibration, reflection, moire, optical, translucent, netting, blurring, layering, superimposing, etc., instead of making special efforts with traditional methods of printing. Today, the printing technology developed so tremendously and became so eco-friendly, user-friendly that, even designers can make its products without taking help from textile designers.

Digital Printing Advantages

. Design achieved with greater flexibility, without the limitation of on repeat size, colors, engineered designs and gets outstanding depiction of continuous tone (photographic) images

. The digital printing equipment not requires much infrastructure and it is comparatively available in less cost

. Drastically trim down time to market the products

. It also decrease the use of water, dyes & solutions hence acts as an environmentally friendly tool

. It decreases industrial waste and print loss, provides centralize manufacturing facility

. Mass customization requirements easily available in short time

. Availability of fast greater speed of operation, high resolution / drop Size & configuration with spot colors combination or color control without lack of standards

Types of digital fabric printing technologies

There are various types of digital printing technology available in market like thermal DOD Ink jet

Piezoelectric DOD ink jet, airbrush/valve jet, electrostatic (sublimation & resin), thermal transfer, electro photography (Laser, LED), photographic development, continuous ink jet (CIJ) etc.

DOD Ink jet fabric printing method: DOD Ink jet printing method bring a drop of ink or dyes only when needed for printing that is why it is called drops on demand ( DOD ), i.e. it works on the principal “only when and where required in the design” . This system works as environment friendly, because of its “no paste, no waste “method, and the complete color reaches to the fabric.

Piezoelectric DOD ink jet fabric printing method: It uses electrostatic forces for arrangement and spraying of micro drops of inks or dyes in fabric printing. Here high voltages are applied to piezoelectric crystals for producing directional current. The advantage of using this methods are it formulation directional ink, where inks not heated , hence less expensive, printing heads works at its cycles per second and provides high resolution by applying small drop size of inks or dyes.

Electrostatic Sublimation Transfer Printing : Sublimation is a method whereby a solid dyes turns exactly into a gas without passing through a liquid state, can be transferred to a fabric (e.g. polyester) and re-solidify as a solid color again. Dye sublimation is a two-step process that needs additional equipment to the electrostatic printers for dye-sub. Also it requires a special paper for heating at the heat press; electrostatic printer. It is also called sublimation transfer printing. These inks or dyes can be printed onto paper from either a silkscreen process or from printers attached with ribbons with the sublimation inks. These papers then can transmit images onto fabrics.

Direct ink jet transfer method: The direct ink jet transfer method is direct transfer, or printing directly onto fabric with an inkjet printer. This process expensive and the fabrics require to be coated in order to effectively allow the inks or dyes.

Continuous ink jet fabric printing method: The ink is constantly pushed out of the ink channel by a pump by a nozzle attached with a PZT material and it generates an “ink-jet”. Using an electrical power on the PZT material, the nozzle shakes, breaches the ink jet into droplets of ink and used for printing fabrics. Continuous ink jet fabric printing method also available with its binary hertz operation and multi-deflection system.

Software application in digital fabric printing: For digital fabric printing Color management Systems (CMS, Calibration), Raster Image Processor (RIP), printer driver software, design lay out software (CAD), etc are widely used.

Development in printing equipment

At present Ichinose ImageProofer, Stork Amethyst, Dupont Artistri2020, Mimaki TX2-1600, Encad, NovaJet 880, Zimmer Chromotex, ColorSpan, FabriJet, Aprion Magic, Leggett and Platt Virtuetc, Imaje-Osiris, Reggiani DReAM, Robustelli Mona Lisa, Leggett & Platt UV-dye, Mimaki TX2 & TX 3 etc latest printers or equipment with their developed brand name or version are widely using for getting effective results.

Latest digital inks: Today most fabric printers or manufacturers uses reactive & acids in various colors, dispersed inks, finishing inks for light, color, pigments etc. Ink specialist such as Ciba Specialty Chemicals, DuPont, Dystar ( BASF), CHT, Lyson, Brookline, ECS and Kimberly Clark have developed digital form of conventional dyes such as reactive, acid, disperse and pigment. These inks permit printers to make prints on their specific type of fabrics.

According to Ray Work of DuPont, the worldwide market for textile chemicals is at $22 billion, of which around 36% is dyes and pigments. Finishing and coatings includes 38%. A foremost improved, according to Work, is that now almost every type of fabric can be digitally printed by ink jet, be grateful to progress in inks

For DuPont Artistri 2020 Printer DuPont Artistri 700 Series Ink is (acid dye ink chemistry) used for Nylon, Nylon/Lycra, Silk, Wool. For Polyester, Nylon, Nylon/Lycra processing disperse dye ink is used, for Cotton, Polyester, Cotton/Poly Blends, Viscose/Rayon Linen, Nylon*, Nylon/Lycra, Silk, Wool pigmented ink chemistry available. DuPont Solar Brite Ink is used especially for active wear, swimwear, intimate apparel, flags and accessories.

Digital textile printing technology in present market

For digital textile printing technology, there are three types of demands exists in market, which are sampling, strike-off, and mass customization.

Sampling: The sampling demand involves printing on paper and fabrics with an intimate concentration and compliance to the usual screen printing which is used for manufacturing.

Strike-off: Strike-off is a product of sample for a single, salable item for markets such as luxury, entertainment, or special events.

Mass customization: Mass customization is the third main products area and it creates an immense deal of concentration by mass customers.

The future markets: Besides the above existed segment, the digital fabric printing technology will be booming with their batch production printing and low volume demand fabric printing.

Its industry size is calculated: 300,000 Retailer “Doors” and 20,000+ Manufacturer “Doors”,

400 Companies Manufacture 80% of all apparel,

Apparel & Related Volume is $180B,

All Others’ Goods represent $36B.

Textile Printing Trends

The world wide trends: Decline in US print production, there seems growth of Asian print production and decreasing production run lengths, demand for greater design variety, demand for shorter production cycles and demand for reduced inventory risk.

Cotton is the most frequently printed material (48% of printing production), followed by cotton/polyester blends (19%), polyester (15%), and viscose (13%). From a worldwide viewpoint, other material (e.g. polyamide, polyacrylic, wool and silk) involve with a little part.

Prospecting Market

There are a range of new textile industry products you can print with digital printing, which covers wall covering, Info-banners, car covers, artworks, and flags and including museums, galleries, and exhibitors for multi disciplinary products, used in printing of education system or related products and there are many prospects for both direct and transfer digital printing e.g. for printing mouse pads ( new fabric surfaces and base materials), apparel prototyping for spot color, linking prototyping to production, and digitally-generated screens etc.

Digital textile production has been increasing at about 13% worldwide. The worldwide volume of digitally-printed textiles has been reaching about 44 million square meters by 2005. Duo to the high quality performance, in short time the availability of products, multidiscipline design, eco-friendly , cost- effective , etc advantages in digital textile printing technology, there exits a new market opportunities for this technology and it will be applicable to, backgrounds printing, scenes for theaters, film studios, photographers, music and sports events, road shows, parades, high profile catering, presidential campaigns, promotion organizers, advertising agencies, universities, churches, parties, for hanging signs, displays systems, packing, for sampling, for prototyping and new designs sampling, short run production, for interior designers to make curtains, upholstery, table cloth, bed ware etc.

Need For B2B Portal For Printing And Packaging Industry

Printing Industry at a Glance

Printing is one of the oldest industries of the world. Since industrial evolution it had been among the top ranked industries for export and import. With Industrial evolution there was huge revolution in the way printing happened across the world. If one takes a look it had evolved from primitive printing ways to now digital printing way. Printing caters to number of other industries eg: packaging, textile, media being few of them. In today’s world of packed and ready made products packaging industry is one of the most voluminous sectors along with Media and Textile. With ever evolving science and technology, printing machinery has reached perfection and is still improving. And hence there is a huge community of manufacturers, dealers, buyers and sellers across the world that are constantly looking at new innovations in machinery and adopting themselves accordingly. Apart from the main machinery industry, printing industry serves as market place for many other supply products. There is huge requirement of various types of Inks, printing base material, dyes, etc. These supportive industries are huge in them and are part of one major printing industry.

Traditional Business places

As all other sectors, printing industry is also an evolving industry. It has evolved to a stage where suppliers, dealers, manufacturers have good presence on internet. But still the main source of community building comes from Exhibitions. Printing industry caters to huge and high budget exhibitions. There are number of international and national exhibitions all over the world. This is one industry that pioneers the export and import trends making world a real small village open to trading anywhere and everywhere.

Internet presence and its impact on Printing as a business community

This being one of the primitive industries, hence this community has strong adherence to traditional ways of exhibiting but at the same time it has adopted the growing web impact with equal vigor. There is very strong individual presence of all stake holders on web, most common way being a website, still its surprising that there was not a single community platform over web. The only known name in such community is amvtrade.com, which gives a platform to all the stake holders distributed across the world to come face to face in an most friendly and easy way.

B2B portal

B2B portal for this sector provides a platform for printing machine manufactures dealers, suppliers and others who are involved in import and export of related commodities. Such a platform is today’s necessity to make world a small trading place. Various benefits of this kind of platform are as:

It gives worldwide exliosure to small lilayer.
It’s much economical tool to be visible globally.
Exhibitions have limitations of lilace and time where as liarticiliating in 24X7 online exhibition is much easier without hassles of travelling to far of lilaces.
It offers better bargains to buyers as on one click lirices and availabilities can be checked across the world.
Brand liromotion has far better results if online liromotions on B2B liortal are used.

Its time this industry takes a leap in the sky of international trading and becomes one of the most innovative industries by its ways of trading. B2B portal is the answer. Good luck for your next printing machine deals.