Tag: Digital

Comparing Traditional and Digital Marketing

Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further,let us first understand what essentially distinguishes the two.

What is Traditional Marketing?

Traditional Marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most basic sense, Traditional marketing refers to a structured effort on endorsing one’s brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes brand promotion.

The tools for Traditional Marketing are:

1.Print Marketing

2. Broadcast Marketing

3. Referral Marketing

4. Outdoor Marketing

5. Publication Marketing

Let us Look at a few examples of Traditional Marketing:

A. Vicks, a prominent brand in India came up with a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with her transgender mother. This ad film that went viral because of how it truly the touched a chord with the sentimentality of the audience.

B. Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand’s favour.

What is Digital Marketing?

Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.

The tools include:

1. Facebook Marketing

2. Digital Campaigns

3. Search Engine Optimization

4. Content Marketing

5. Influencer Marketing

Let us Look at a few examples of Digital Marketing:

A. Kitkat hit it big with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing to the new jingle was quite a rage. It brought great popularity to the brand image of Kitkat.

B. Kellogg’s launched their digital campaign using Stranger Things on Netflix. We saw in the series how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the brand.

Which one Should you go for?

The market conditions are reflective of the cut throat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.

Despite having different channels,both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price,Product, Place and Promotion,is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing.While SEO, SMM, etc are great ways of reaching people’s computer screens but there exists a world beyond that which can be reached through the facets of traditional marketing.

As you saw, Marketing can be quite a fix. They are services that call for expert advice and professional help. If done right, Marketing can have a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.

How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development

– Search engine optimization and marketing

– Mobile marketing

– Email marketing

– Social media marketing

– Online advertisement

– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

3 Strong Grounds for the World of Digital Currency – Cryptocurrency

Welcome to “crypto” world!

– A domain of Blockchain technology

– A market of cryptocurrency

– A closet of Bitcoin payment system.

So, here is the trend or you can term as a “digital currency world” with a great move to go up in the game.

If you are avoiding Bitcoin and cryptocurrency today, then, you will be going to fall in a bad ditch tomorrow. It is actually the present and future of currency that doesn’t know how to cease steps. Since its inception to till date, it is growing and helping many individuals all over the world.

Whether it is Blockchain to record transactions or Bitcoin system for handling entire payment structure or Erc20 token wallet to define rules as well as policies for Ethereum token- everything is going hand-in-hand and towards the new ray of currency in the world.

Sounds great, isn’t it?

Moreover, with the advent of such successful currency mode, many of the firms love to be part of this game. In fact, it’s all about assisting businesses or organizations to get Blockchain technology or cryptocurrency without any hassle through a reliable Blockchain development company. With loads of knowledge and potential, these companies develop this currency and play a vital role in the digital economy.

Just for a nano-second, let if we assume that cryptocurrency won’t exist anymore, then what will happen?

Might be, time will counter-attack on your thought!

Very first launched by Satoshi Nakamoto, Bitcoin was the colonizer and from that initiation, an innovative digital currency evolved with spectrum of good things.

So, the question arises- does cryptocurrency development or its originator cryptocurrency development company will vanish or stay till the end?

Actually, it’s not possible to predict future, but we can say that cryptocurrency or Erc20 or Blockchain or Bitcoin wallet Development Company will be there with same flair of enthusiasm and passion to lend a hand to business verticals and organizations.

John Donahoe, the former CEO of eBay has said- “Digital Currency is going to be a very powerful thing.”

And, it is proving very accurate, as the time crawls.

Actually, it has some valid grounds behind the success of this concept.

Fraud-Proof:

With cryptocurrency, blockchain is associated. So, each transaction is recorded in this public ledger, avoiding any hoax. And, all the identities are encrypted to overcome the identity theft.

Erc20 takes care of all rules and protocols, so no infringement of rules and orders. If you are in, then don’t forget to contact Erc20 development company and get it developed to be within rules.

You are the sole owner:

No third party or no other assistant or no electronic system to evaluate what you are doing. Just you and your client maintaining end-to-end experience. Isn’t it a great concept?

Withal, the settlement is instant and it’s all between you and your vendor without any other disruption. At the end of the day, it’s your call.

Easily Approachable:

Internet has made everything within reach and at fingertips. It plays an indispensable role in digital currency market or exchange market. You will have a better option for currency exchange instead of using traditional and time-consuming ways. And, a wonderful way to be clued-in as an enthusiastic for cryptocurrency sphere.

If you are a business owner and anticipating to welcome cryptocurrency in your zone, always move ahead with a determination shot. Approach a trustworthy vendor or cryptocurrency exchange development discuss everything with all cards opened and then hit the ball in court.

Digital Marketing Means Business Survival During COVID-19

Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is “adapt,” and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our comfort zone, we are forced to move past the traditions we built and forward into the digital age.

Contact-Less Service
Before COVID-19, some businesses didn’t even have a social media page. These businesses relied on loyal customers, word of mouth, and in-store marketing endeavors. You know the shops I’m talking about, mom and pop shops who use printed flyers, bulletin boards and give the 100th customer of the day a prize.

For some, this type of business model set them apart from the mainstream shops and made them popular. For others, it was a general lack of enthusiasm for technology (or the inability to pay for pricey digital marketing campaigns). Then, with a snap of the fingers – it was gone. Nobody could come through the doors, and like that, the entire structure of the business folded.

You couldn’t rely on word of mouth, flyers, or bulletin boards. A rise in online shopping for a contactless experience became the thing to do. What did this mean for those who didn’t even have social media?

Dive Head-First Into Digital
Pride has to be replaced by necessity in terms of entering the digital world with your business. You have to be mindful of social media, you have to have a website, and you can’t rely on physical customers to do your bidding. Forget about getting used to the water. Jump in and hope you to swim and stay afloat.

If you want your business to survive now and in the future with the pandemic at large, you can’t wait for things to go back to normal. You have to move forward and adapt to the changes, and they need to be made now.

Transitioning to Digital Marketing
Everything seems to be done on a smartphone or computer device, including making purchases for everyday needs. To expand your clientele and remain in full operational order, the use of digital marketing is more than a requirement. It is the only lifeline that most businesses have. Business owners cannot expect to survive during COVID-19 if they don’t transition to a digital marketing strategy. Make sure your business has an adequate, modern website that is mobile-friendly and user-friendly. Customers should be able to easily contact you or buy through your website on all devices so that you do not miss out on any potential sales.

Business practices and catering to the customer have not changed in your marketing structure, only the method in which it is delivered. Customers need to feel safe during their purchases, and they feel better doing things online. Businesses will not survive this new age if they do not turn to the digital marketing platforms required to reach these customers.

Digital Magazines: A New Way to Grow Your Business Presence

Today the Internet has changed not only how people access & use the information but also their routine. The number of options when it comes to data sources has significantly multiplied over the last few years and most of them are only a click away. The type of customer that used to be loyal to only one or two information channels has today been replaced by an enthusiastic, demanding and more updated reader expecting to get the latest information quickly.

Digital magazine delivers several advantages, your content can be assembled into publications that can;

Be Auto-update making sure the latest and most updated content is instantly available

Be Built in seconds

Be published everywhere

Be where your audience is present

Encourage a better user engagement

Enjoy a higher click through efficiency

Extract value of archived content

Improved advertising opportunities

Native Apps

Turn your readers into distributors/ editors

Introducing a digital magazine can benefit your business in several ways. They make a significant impact in your content distribution and other marketing plans on your content and the provisions of online traffic to your business.

The 6 benefits of digital magazines for your business are-

Global Audience Reach

With digital publishing, you get the benefit of reaching more readers beyond regional boundaries. It has become an influential way of retaining the interests of readers and maintains loyalty even when readers have shifted somewhere else. Readers can have access to the digital edition of the magazine.

Quick Publishing and Distribution

This type of publications helps in reaching and engaging more audiences in a short time. According to a survey, approx. 58 percent of digital magazine readers study their edition at the same day they get it.

Reduces Revenue Loss From Unsold Inventory

This publishing allows you to sell your latest issue copies without having the logistics and expense associated with unsold copies.

Better Awareness of Your Readers

For better customer satisfaction it’s very important to have a two way communication. With the assistance of e-publishing software, publishers can easily track how a reader is engaging with a digital magazine based on tracing every click. Tracked information can act like a captured data that can be used in identifying most chosen topics by the readers, and thus gives publishers the opportunity to proactively improve future publications to meet the reader’s interests.

Measure Advertising Goals

With the advancement in technologies of ad-management and ad-serving, now it’s possible to know how many readers actually clicked on the hotlink given in the advertisement. There is even flexibility to add rich media into content using sound, video and interactive links, offering the reader an experience to watch a commercial and read more about the advertiser online, simultaneously, without opening a separate window and look for the advertiser or the product. According to a survey, approx. 73 percent of people reading online journals are likely to pay attention to the ads, by either reading the content or tapping on them.

Flexibility for Magazine Content

Often, one of the limitations that publishers have to work around is an inflexible layout of content, which is usually prolonged by the total number of pages fixed for a magazine. While in e-magazines, number of content pages can be increased without reducing the text to properly fit in the expected format or changing the layout. Also, there is no extra cost for printing or paper by including more pages to the online journals.

In today’s digitally driven society, more and more people are using smartphones, tablets or other mobile devices. That’s why it’s important for businesses to adopt new changes and technologies to continue to succeed and exploit the ever-growing online world and the several benefits that it entails.

The New Wave of Digital Fabric Printing Technology

Historical review in textile printing

Textile printing is a method by which fabrics are printed in various colors, arts and designs. It is a very old art developed and created on fabrics in Egypt during 5000 B.C. Fabrics also found printed in Greek during 4th century. B.C, also it is noted that printing blocks were sourced from India in 5th century. B.C. During that time, France acknowledged as popular center of this type of cloth production and printing. Japan was popular for adding stencil work in wood by making blocks and further by pasting dies and prints it in fabrics.

In the Mid-15th Century, with the invention of printing press by John Gutenberg there was a drastic change seen in printing technology and textile printing. After practicing by William Caxton in England, there was a remarkable widespread seen in relief printing technology in 1476. In sixteen and seventeen century with the export of spices, India became major provider of printing fabrics and products, like calico, pajama, gingham, dungaree, chintz and khaki according to the requirement of European countries. Then by the efforts by Grant, Thomas Bell and many printers, with the invention of wood block (1760), copper block (1770) and copper roller (1797) printing technology in the eighteenth century, especially the trend of cotton printing spread, still it can be seen at the Toile de Jouy Museum.

The history of fabric printing in Dartford goes away with Augustus Applegath’s acceptance of a silk printing works in the town and it sustained until 1865 when James Keymer established a new fabric printing works on the banks of the River Darent. In 1907 Samuel Simon was used a fabric printing system in which the designs were shaped from stencils through screen printing machines. In 1940’s first photographic stencil was built up by Colin Sharp. After development of computers, the printing process and its developments geared up in their colors.

Development in last two decades

With the improvement in the printing technology, color inkjet printers played an important role in digital fabrics for the consumer market in the late 1980s. That time Canon and Hewlett-Packard became leaders in the printing technology. Canon’s Bubble Jet printers were received so acceptance in the market. Again latest technology geared up in their improvement with the existence of a large format color inkjet printer – the Iris printer in the 1990s, but that technology was not considered as ideal tool for the fabrics due to light sensitive color problem, rather it was accepted for paper printing.

Earlier, direct printing method used for fabric with the computer and the printing is made with the computer inks; it was the time where fabric was printed using only black images or text because of the availability of only laser printers and ribbon printers and there were no color printers. In 1999 Bubble Jet Set printing technology developed, which permits fabric to be treated, amalgamated to freezer paper with an iron and then operate through an ink jet printer.

The meaning of Digital fabric/Textile Printing

The digital fabrics printing technology is existed since last decade, it emerged after 1994. It is a skill that prints the designs on fabric, immediately from your computer, without extra efforts just like printing and designing a paper. Digital textile printing is a flexible tool and a key acceptable to the vision of mass customization. It permits the user to evade the screen making process, offering the chance for quick changes to color or design elements prior to printing.

Advantages of digital fabric printing over traditional printing technology

Generally, textile printing has been operated through transferring media, such as screens and rollers. Each transferring media is designed and allocated for a specific color. A block printing and engraved copper printing are operating through these methods. A number of woodblocks that are designed in block printing give a number of colors in design. Advantage of using this type of method is that you can have three dimensional effects due to its color separation and layers, and still today rotary screen printing method is used in designing of traditional floral patterns and toile designs. Mechanical or traditional fabric printing methods some times manipulate in both way, by design aesthetics and styles, while in the field of printed textile design with the latest digital fabric printing technology it enhanced the style and meaning of printed textile design. It is a fact that the new latest methods of digital printing on fabrics have exposed new horizons to the designers and manufacturers. Digital printing methods have facilitated manufactures to make a digital sampling and have advantages of change in designs before engraving. By adopting digital printing techniques you can re-adjust conventional printing design and can able to give new looks in design.

Today, many customers are demanding fabrics to be printed with various color combinations, styles, designs, traditional designs and looks, but to co-up with these customization demands there has been a limitation to attend the entire mass market with traditional printing technology. Digital printing profits over conventional printing it provide noteworthy benefits like quick turn-around, efficient set-up and speed, economical and great flexibility, takes less time, alteration possible etc. And in today’s customer oriented market the printing technology is not limited to wearing wears; but it bounds to its limits and reaches to the requirements of trade show graphics, picture of huge fabric posters of television and movie stars, advertising purposes, flags and banners and many mores.

Unlike any traditional textile printing technology, the main benefit of digital fabric printing is in its process color application with its latest printers, software applications. Photographic and tonal graphics shaped millions of colors with Photoshop and can be printed on fabric according to the color combination requirement. Wider color scope and finer printing quality are available with the latest development of inks, color management software. In the traditional process colors of CMYK, you can have various color combination with addition of extra preset colors like orange, blue, green, and also there is availability of various type of software with these complex color combination. These preset colors reduce importance of screens or rollers for printing, and there is no need of repeat the size and other combination with no limit with color combinations in designs.

From digital textile printing technology you can have latest innovative and creative deigns like concepts of shadow, shimmering, vibration, reflection, moire, optical, translucent, netting, blurring, layering, superimposing, etc., instead of making special efforts with traditional methods of printing. Today, the printing technology developed so tremendously and became so eco-friendly, user-friendly that, even designers can make its products without taking help from textile designers.

Digital Printing Advantages

. Design achieved with greater flexibility, without the limitation of on repeat size, colors, engineered designs and gets outstanding depiction of continuous tone (photographic) images

. The digital printing equipment not requires much infrastructure and it is comparatively available in less cost

. Drastically trim down time to market the products

. It also decrease the use of water, dyes & solutions hence acts as an environmentally friendly tool

. It decreases industrial waste and print loss, provides centralize manufacturing facility

. Mass customization requirements easily available in short time

. Availability of fast greater speed of operation, high resolution / drop Size & configuration with spot colors combination or color control without lack of standards

Types of digital fabric printing technologies

There are various types of digital printing technology available in market like thermal DOD Ink jet

Piezoelectric DOD ink jet, airbrush/valve jet, electrostatic (sublimation & resin), thermal transfer, electro photography (Laser, LED), photographic development, continuous ink jet (CIJ) etc.

DOD Ink jet fabric printing method: DOD Ink jet printing method bring a drop of ink or dyes only when needed for printing that is why it is called drops on demand ( DOD ), i.e. it works on the principal “only when and where required in the design” . This system works as environment friendly, because of its “no paste, no waste “method, and the complete color reaches to the fabric.

Piezoelectric DOD ink jet fabric printing method: It uses electrostatic forces for arrangement and spraying of micro drops of inks or dyes in fabric printing. Here high voltages are applied to piezoelectric crystals for producing directional current. The advantage of using this methods are it formulation directional ink, where inks not heated , hence less expensive, printing heads works at its cycles per second and provides high resolution by applying small drop size of inks or dyes.

Electrostatic Sublimation Transfer Printing : Sublimation is a method whereby a solid dyes turns exactly into a gas without passing through a liquid state, can be transferred to a fabric (e.g. polyester) and re-solidify as a solid color again. Dye sublimation is a two-step process that needs additional equipment to the electrostatic printers for dye-sub. Also it requires a special paper for heating at the heat press; electrostatic printer. It is also called sublimation transfer printing. These inks or dyes can be printed onto paper from either a silkscreen process or from printers attached with ribbons with the sublimation inks. These papers then can transmit images onto fabrics.

Direct ink jet transfer method: The direct ink jet transfer method is direct transfer, or printing directly onto fabric with an inkjet printer. This process expensive and the fabrics require to be coated in order to effectively allow the inks or dyes.

Continuous ink jet fabric printing method: The ink is constantly pushed out of the ink channel by a pump by a nozzle attached with a PZT material and it generates an “ink-jet”. Using an electrical power on the PZT material, the nozzle shakes, breaches the ink jet into droplets of ink and used for printing fabrics. Continuous ink jet fabric printing method also available with its binary hertz operation and multi-deflection system.

Software application in digital fabric printing: For digital fabric printing Color management Systems (CMS, Calibration), Raster Image Processor (RIP), printer driver software, design lay out software (CAD), etc are widely used.

Development in printing equipment

At present Ichinose ImageProofer, Stork Amethyst, Dupont Artistri2020, Mimaki TX2-1600, Encad, NovaJet 880, Zimmer Chromotex, ColorSpan, FabriJet, Aprion Magic, Leggett and Platt Virtuetc, Imaje-Osiris, Reggiani DReAM, Robustelli Mona Lisa, Leggett & Platt UV-dye, Mimaki TX2 & TX 3 etc latest printers or equipment with their developed brand name or version are widely using for getting effective results.

Latest digital inks: Today most fabric printers or manufacturers uses reactive & acids in various colors, dispersed inks, finishing inks for light, color, pigments etc. Ink specialist such as Ciba Specialty Chemicals, DuPont, Dystar ( BASF), CHT, Lyson, Brookline, ECS and Kimberly Clark have developed digital form of conventional dyes such as reactive, acid, disperse and pigment. These inks permit printers to make prints on their specific type of fabrics.

According to Ray Work of DuPont, the worldwide market for textile chemicals is at $22 billion, of which around 36% is dyes and pigments. Finishing and coatings includes 38%. A foremost improved, according to Work, is that now almost every type of fabric can be digitally printed by ink jet, be grateful to progress in inks

For DuPont Artistri 2020 Printer DuPont Artistri 700 Series Ink is (acid dye ink chemistry) used for Nylon, Nylon/Lycra, Silk, Wool. For Polyester, Nylon, Nylon/Lycra processing disperse dye ink is used, for Cotton, Polyester, Cotton/Poly Blends, Viscose/Rayon Linen, Nylon*, Nylon/Lycra, Silk, Wool pigmented ink chemistry available. DuPont Solar Brite Ink is used especially for active wear, swimwear, intimate apparel, flags and accessories.

Digital textile printing technology in present market

For digital textile printing technology, there are three types of demands exists in market, which are sampling, strike-off, and mass customization.

Sampling: The sampling demand involves printing on paper and fabrics with an intimate concentration and compliance to the usual screen printing which is used for manufacturing.

Strike-off: Strike-off is a product of sample for a single, salable item for markets such as luxury, entertainment, or special events.

Mass customization: Mass customization is the third main products area and it creates an immense deal of concentration by mass customers.

The future markets: Besides the above existed segment, the digital fabric printing technology will be booming with their batch production printing and low volume demand fabric printing.

Its industry size is calculated: 300,000 Retailer “Doors” and 20,000+ Manufacturer “Doors”,

400 Companies Manufacture 80% of all apparel,

Apparel & Related Volume is $180B,

All Others’ Goods represent $36B.

Textile Printing Trends

The world wide trends: Decline in US print production, there seems growth of Asian print production and decreasing production run lengths, demand for greater design variety, demand for shorter production cycles and demand for reduced inventory risk.

Cotton is the most frequently printed material (48% of printing production), followed by cotton/polyester blends (19%), polyester (15%), and viscose (13%). From a worldwide viewpoint, other material (e.g. polyamide, polyacrylic, wool and silk) involve with a little part.

Prospecting Market

There are a range of new textile industry products you can print with digital printing, which covers wall covering, Info-banners, car covers, artworks, and flags and including museums, galleries, and exhibitors for multi disciplinary products, used in printing of education system or related products and there are many prospects for both direct and transfer digital printing e.g. for printing mouse pads ( new fabric surfaces and base materials), apparel prototyping for spot color, linking prototyping to production, and digitally-generated screens etc.

Digital textile production has been increasing at about 13% worldwide. The worldwide volume of digitally-printed textiles has been reaching about 44 million square meters by 2005. Duo to the high quality performance, in short time the availability of products, multidiscipline design, eco-friendly , cost- effective , etc advantages in digital textile printing technology, there exits a new market opportunities for this technology and it will be applicable to, backgrounds printing, scenes for theaters, film studios, photographers, music and sports events, road shows, parades, high profile catering, presidential campaigns, promotion organizers, advertising agencies, universities, churches, parties, for hanging signs, displays systems, packing, for sampling, for prototyping and new designs sampling, short run production, for interior designers to make curtains, upholstery, table cloth, bed ware etc.

DIGITAL Shop

Consultants Factory is accredited by Peoplecert, on behalf of Axelos, and provides high quality ITIL trainings with 10+ in-house accredited trainers.

We have trained 7000+ professionals on ITIL across India and Middle East and assure Certification.

If you are looking for Accredited, High Quality & Affordable ITIL online trainings, then we are your best bet!

ITIL

ITIL (Information Technology Infrastructure Library) is a set of best practices for IT service management (ITSM) that focuses on aligning IT services with the business need. The focus of business needs to move from simply managing an organization’s IT to making IT truly productive by helping the business achieve its strategic goals effectively and efficiently. ITIL certifications to individuals helps organizations fulfill this goal by providing guidelines for establishing governance standards and enhancing the alignment between its business and IT processes.

ITIL is also mapped in ISO 20000 part 11 and this recognizes the way that ITIL can actually be used in to meet the requirements set out for ISO 20000 Certification and the interdependent nature with ITIL. It is the first such mapping that ISO (the International Organization for Standardization) has allowed to be a part of their standards.

ITIL defines four Functions (26 processes) which provide holistic prospective on full service lifecycle. ITIL describes processes, tasks and checklist for establishing integration with strategy, values delivered and optimal level of competency. It also provides a base to plan, build and measure.

In comparison to classroom sessions, our Live Instructor led Online ITIL Trainings are way more flexible! You may attend them from anywhere in the world. All you need is a dependable internet connectivity & a smart phone or a laptop! Our courses are delivered over 3 to 4 days. Each day will have 3 hours of live training, perfectly scheduled in the evenings! Flexibility at its peak!

We also provide Six Months eLearning Access to our registered trainees on our own Learning Management Portal.

Many can preach, but how many can practice?

Well, in a world full of ITSM preachers, we are a rare tribe of practitioners!

Our trainings are delivered by Best-in-class ITSM consultants, and NOT preachers. Their experience of ITIL implementation & assessment help you get a hands on view of ITIL. We do not compromise on quality. We ensure that your learning is application oriented, with case studies discussion and practical guidance. One can earn PDUs for Project Management Professional (PMP®) Certification Prep exam after attending this course at Consultants Factory.

it management certification, ITSM training, ITSM Training and certification, ITSM certification, IT management training and certification, best ITSM training, best ITSM certification, best ITIL training, ITIL training cost, ITIL certification cost, cobit training cost, cobit certification cost, verism certification cost, verism training cost in bangalore, verism training cost in india, verism certification cost in bangalore, verism certification in india cost, prince2 training cost, prince2 certification cost, siam training cost,

siam certification cost

for more information visit: https://consultantsfactory.com/digital-shop

What Does PM Modi’s Digital India Mean For Indians?

The aim of the Digital India campaign is to guarantee digital literacy and broadband Internet connectivity to all citizens across the country and ensure the seamless delivery of government services to them, thus empowering the people and enabling better administration. The scheme is designed to work under and alongside other Govt. of India initiatives such as Make in India, BharatNet, Startup India, Standup India and Dedicated Freight Corridors. The program is driven by the grand ambition of connecting the entirety of the subcontinent and its people within one national Internet-powered digital mainframe, with a special emphasis on bringing even the most rural of areas into the fold.

The Government of India has initiated the Digital India program with a three-step plan in place: 1) Build a secure and reliable digital infrastructure; 2) Deliver government services to all citizens digitally using the aforementioned system and 3) Empower citizens by making universal digital literacy a priority.

With international support from countries and industrial giants alike, the Digital India program is, without a doubt, an impressive initiative by the Indian leadership. But what does Digital India mean for the daily lives of the Indian people?

With the Digital India program, Indian citizens will all be able enjoy various services such as e-shopping, e-health, e-sign, e-education, the national scholarship portal and the Digital Locker, to name a few. The purpose of the Digital India scheme is to empower Indian citizens, educate them in digital/ Internet communications and technologies, and provide them the infrastructures and support systems they need to be able to live fulfilled lives and interact with their government representatives.

The eHospital application has been created to assist patients seeking medical attention/ care by speeding up the process through services such as making online registrations and bookings, transferring payments for the same digitally, requesting and receiving diagnostic reports and seeking potentially life-saving information such as the availability of blood for transfusions.

The eSign framework has been designed to enable citizens to sign documents online digitally, incorporating their Aadhaar identification details for verification.

The Digital Locker is an essential service that allows its users to put their essential documents into digital safekeeping. All kinds of important papers, from the passport, PAN card and other identity cards to degrees, diplomas and mark sheets can be stored in the Digital Locker. Not only do Digital Lockers eliminate many of the security risks encountered with traditional lockers, they also cut out the need for physical documents and make for speedier communication and sharing between citizens and government institutions.

The e-Sampark vernacular e-mail service is a desirable solution to bridge the digital literacy barrier between the urban and rural populations of India by taking into consideration the fact that English -the universal language for digital communications- is used by a very small number of the Indian people. Since e-mail addresses can only be registered in English, much of the rural Indian population is, by default, alienated by the digital platform. The Govt. of India is in conversation with leading global e-mail providers to incorporate vernacular Indian languages in their services.

The government intends to use its digital infrastructure to engage more actively with its citizens. The MyGov.in platform has been designed to invite inputs, opinions and recommendations from the citizenry on matters of polity and administration. The government has formulated the ‘Discuss, Do and Disseminate’ mantra to help create active participation, awareness and ownership amongst citizens on issues of national importance.

Another application of the Digital India program is the introduction of the Swachh Bharat Mission (SBM) mobile application. The campaign aims to promote a cleaner, healthier environment across India and the mobile app is being used by government institutions, officials and citizens to further the cause of a more environmentally responsible society.

Other ways in which the Digital India dream stands to empower the average citizen is through efforts to guarantee reliable Internet access in all Indian villages, eradicate corruption and black money using data analytics, generate employment opportunities in the thousands for BPOs all over the country, promote national growth in the mobile and telecommunications centers by reducing dependency and expenditure on import of smartphones and internet devices and services from abroad, and encourage accountability and productivity in government employees through the Biometric Attendance System (BAS) in Delhi.

Is India Leading the Digital Revolution in 2019?

Today India is – Digital India, all thanks to our Prime Minister of India- Narendra Modi

This campaign has made the country digitally empowered in the area of technology. The regulated government of India has made his grounds over making the availability of government services electronically. The enhanced online infrastructure and by extending Internet connectivity has eased the work of citizen. In 25 years, there have been lots of advanced changes in India, it is leading the digital revolution. The level of poverty in India has been a drop from 22% in 2012 to 16% in 2019 even after the essential growth in population.

Introduction to the Digital Revolution of 2019

Digital Revolution is all regarding developing for better tomorrow. This change can have an influential impact in different ways on different societies, economies and above all humanity.

Not only that, but digitalization also modified the way information scattered across different sectors of the globe. Giving grounds for businesses to move forward beyond the national markets to other markets, thereby leading international markets, enhancing the interconnection of the world.

One of the signs of these shifting flows is the digital revolution in India that has been catching grip since smartphones and 4G streaming have grown commonplace within urban areas including many rural areas too. There are more than 200 million smartphone users and 550 million internet subscribers live in India in 2019. This trend is being advanced by important rural-to-urban movement as poor villagers explore opportunities in India’s advanced cities.

From 2014 the Indian government has taken active participation in bringing digitalization by various measures. Such an example is demonetization, it has gained global attention has been associated with short-term job losses and economic slowdown. However, it also shows compliance for government leadership to drive India’s digital transformation.

Looking into the factors of the digital revolution from 2014 India has grown to some other level of grounds, our government of India has taken various Digital Initiatives like e- payment, digital literacy and many more.

Digital initiatives of government

India has moved forward, in all sincerity, to growing an essential engine of the world economy, we are on the edge of a transformative opportunity for the country to gain global leadership. The country is experiencing a digital revolution that is triggering transformative developments in areas like e-payments, digital literacy, financial inclusion, geographic mapping, rural development, much more. So, let us discuss all the factors which have been updated from 2014 to 2019.

  • GI Cloud Program

This program is also known Meghraj, this is initiated by the Ministry of Electronics and Information Technology. The program intends to make a multi-level, national cloud-sharing foundation giving affordable, secure and safe data storage for all. The cloud erases financial boundaries and generates growth by services and product. Giving affordable options to own the expensive hardware needed for data storage. It is a robust catalyst for new- businesses, start-ups and non-profit organizations.

This initiative is more for the poor and underprivileged. Aims to render digital service to more people who usually not be ready to enter the digital world. Reaching digital services can play a tremendous role in overcoming poverty.

  • Market Changes

Government strategy is not the only driving constituent of the digital revolution in India. Changes in consumer refinements and function lie at the centre of the movement. India now makes up the biggest YouTube audience by country globally. Besides, Indians’ immense streaming habits win them another amount one ranking for monthly data usage, with smartphone users cooking through an average of 8.48 gigabytes per month.

Already many are expecting new market openings by India’s increasing streaming project. Global powerhouses Google, Facebook, Amazon and Netflix are all reportedly competing for a post in this emerging industry.

  • Online labour

Now, this is something not everyone knows about it. This very graceful initiative of the Indian government. Online Labour Index (OLI) to state that India forms 24 % of the online labour market share (as of 2017), generating employment openings for software developers, data entry operators, online sales, and creative professionals.

  • E-commerce

There are various job openings in the logistics sector because of the e-commerce industry is expanding with new services on the supplier view. There is an expectation that in 2020 the e-commerce market will increase from at yearly rate f 51 % from Rs 2,484.9 billion in 2017 to Rs 8,526.5 billion. Also, offers the potential for jobs inked to warehouse management, content developers, and marketing professionals.

  • Investing sector

By Digital revolution, industries like stocks, mutual funds and other securities will develop more open to the crowds. It will not be a thought reserved for the urban states only.

Think today, even small villagers just by a few taps phone can invest in companies that are market. The digital revolution is for the mutual fund industry as well there are various choices for more active digital verification of KYC in mutual funds. Nowadays mutual funds are available online and one can easily apply their form or application realted to it. Get KYC done with 5-10 minutes.

  • Aggregator model

Digital marketplaces have developed as a way to operate India’s large army of blue-collar workforce. The appearance of technology authorised aggregator business rules in sectors such as cab services, food delivery, hotel bookings and home service specialists has grown new jobs in India.

  • Technology start-ups

The digital revolution has provided a great opportunity for digital market-places as many start-ups are there which are building employment options. The number of tech start-ups in India has grown by 12-15% during the 2014-19 period, extending the requirement of new job positions in the fields of Big Data, analytics and cloud computing.

Also, there has been an expansion in jobs in the area of cybersecurity, social media services, and mobile application development.

The government led by Prime Minister Modi has identified the great potential of startups in changing the economy and unleashing tech-driven conversion. Besides favourable policies, the government shall try to examine more ideas to increase participation of India’s startups in the digital conversion. Today there are about to 21,000 startups in India, out of which about 9,000 are technology startups. Several of these are unicorns, holding a cost of over a billion dollars.

  • Make in India and Digital India programmes

The adoption of technologies like cloud platforms and applications has added significantly to our digital momentum. The Make in India and Digital India programmes have now chosen cloud and other digital disruptors to assist in developing a new and comprehensive nation. The cloud is an open fit for swiftly developing economies. India assists in removing obstacles to costly technology, building opportunities for new services. Also, products by supporting small businesses, start-ups and NPO.

Further, it allows collaboration and knowledge-sharing among academia the business world NGOs and the immense swathes of the Indian population that will benefit our farmers, rural entrepreneurs and artisans.

  • Education sector

Education is always the first initiative and aims for government. There are multiple schemes in the education sector. Let’s discuss them one by one.

  1. SWAYAM- Its full form is Study Webs of Active-Learning for Young Aspiring Minds. This scheme was outlined to reach the 3 main sources of Education Policy which access, equity and quality. This digital scheme not only brings education at the doorstep of many students but also tries to link the digital divide as students who cannot enter mainstream or formal education can reach this application. The scheme gives a chance for students to reach courses taught in classrooms from 9th standard to post-graduation, that can be given by anyone, anywhere at any time.
  2. e-PATHSHALA- This digital scheme broadcasts all educational content by the website and mobile app. This scheme launched by the Ministry of Human Resource Development, Government of India and National Council of Educational Research and Training.
  3. Mid-Day Meal Monitoring App/ Shaala Sidhi/ Shaala Darpan- 3 of them centres on the quality of school administration and assess the schools and Kendriya Vidyalas to enhance the status of education.
  4. OLABS- The online labs promote research skills for school lab experiments give students the security of conducting experiments over the internet.
  5. Fo higher education Government has the National Scholarship Portal, eGranthalya and National Knowledge Network.

These digital actions not only look at developing the sector of education but are reaching out in delivering education to the needy, thus using the digital revolution to bridge the gap among haves and have-nots of education.

  • Digital literacy programme for rural adults

Around than 15 crore rural households are not having computers. A notable amount of these households are likely to be digitally uneducated.

The Pradhan Mantri Grameen Digital Saksharta Abhiyan (PMGDISHA) b will cover 6 crore households in rural areas to be digitally educated.

  • Health services

The health sector is much needed for a safe and healthy future of society. Digital AIIMS a plan that intends to build an efficient interrelation among UIDAI and AIIMS. The ‘e-hospitals’ scheme i.e. an open-source health management system.

  • Agriculture sector

When India is becoming digital what our farmers also get the benefit of it. Some of the schemes in the farming sector include:

  1. mkisan
  2. farmer portal
  3. Kisan Suvidha app
  4. Pusa Krishi
  5. Soil Health Card app
  6. eNAM
  7. Crop Insurance Mobile APP
  8. Agri Market app
  9. Fertilizer Monitoring App

  • Women safety

Looking to women’s safety, applications like ‘Nirbhaya app’ and ‘Himmat app’ have been started that helps to send of distress calls. Nirbhaya is a mobile phone app rendered by Uttar Pradesh Police in India that is created to improve the safety of women. Delhi Police in its initiative for women safety has started a mobile application named as HIMMAT (Courage).

  • Introduction of GST( Goods and service tax)

Growth of GDP due to GST. It has helped in reducing tax rates, eliminate multiple point taxation, and develop revenues. Essentially, a uniform tax system has made India a common market and expand trade, business, and export.

  • E-payments

Bharat Interface for Money-Unified Payment Interface (BHIM UPI), with over 600 million sales 2019 alone, is the fortitude combining all banks and consumers and is being front-ended by many national and international digital programs. Paytm, Google Pay, Amazon pay etc all are setting their levels in the world of digitalization.

  • Ways of identification as a resident of India

Goverment of India newly gave a policy drive to secure that no Indian remains without a unique identity. Today, 99% of Indian adults have an Aadhaar identification number. The government further interlinked the status system with bank accounts and mobile numbers, appearing in the JAM (Jan Dhan-Aadhaar-mobile phone) trinity. JAM has shifted the fundamental digital design ushering in holistic economic inclusion.

Challenges for the future

Being the world’s fastest-growing economy, India’s main challenge is to guarantee the smooth distribution of that growth over income levels. Digital technology gives the highest potential for decreasing the gap between wealthy and poor customers.

But suggests, building comprehensive digital economies needs the combined action of governments, industry, financiers, and civil society. While the government seems to be moving up, how the private sector and global tech companies will present to equal Indian growth continues to be recognised.

What we see are the real changes that the digital revolution in India is holding on the economic growth of the country. If this remains, India should view a notable reduction in overall poverty rates accompanying economic development.

Conclusion

Since 2014, a slew of policy dimensions like Digital India, Skill India, Make in India, Startup India, and ‘Smart Cities’ have been revealed, while operating to eliminate bureaucratic red tape and secure the country more investor-friendly. India has jumped towards digital conversion. Its benefits in leveraging digital technologies for changing governance and the lives of every Indian.

“DIGITAL EQUALITY WILL ENSURE OVERALL EQUALITY”

Wonderful Digital Marketing Service in Delhi

At Copperjam, we trust your business merits something other than site advancement. Copperjam is a prestigious site improvement benefits in Delhi, India. We totally fathom the objective of site change. Despite whether you have to make enquiries or just need a profile for your association or you have to pitch thoughts to the buyers, we do site change according to your detail.

We use phases of site change like PHP, Word press and so on to offer you the most ideal site. We have worked with various business houses. Our refined site arranging approach and moved learning of site change will create new business for you on overall phase of web.

What do we offer? Word Press Development is one of our claims to fame. Word Press is a general prominent CMS with heaps of plans that give a good stage to your site. Something else we offer is PHP Development. PHP is a capable open source instrument which makes us develop a site which pulls in a more prominent number of customers than some other.

We likewise do Custom Development which give complete versatility to our customers so they can modify it as indicated by their necessities. Where B2B Portal improvement is the need of great importance, this will propel your business around the globe, which in result broadens your business. We are aces in using advance HTML 5 and CSS 3. Using these, we develop our destinations on open source stages with the objective that you can without quite a bit of an extend get down to earth courses of action. Our moved approach will help you in getting snappy examining foundation and high up time.

Moreover, we are in like manner had some aptitude in PHP site change. If you require capable B2B Portal Development or B2C site, by then in like manner we are fit for giving these. Our proficient gathering of PHP architects will give you site as demonstrated by your judgments.

COPPERJAM offers a total help with: PHP site improvement, Ecommerce site, Device Tracking Website Application, Corporate Websites Development, Business Websites, Payment passage Integration, Credit card handling arrangement, Website answers for shopping basket programming. Offshoot Sites and Content Sites/Information Sites and Digital marketing service in Delhi

.

Copperjam’s expert gathering is fit for making locales as per your particulars. Furthermore, we confide in offering down to earth site courses of action. Our administrations are a remark forward as our pack of inventive architects endeavor to convey things appropriate on time and suited to your taste and prerequisite. We have a rundown of pined for customers who have depended in us the duty and we have faced their desires each and every time.

Exit mobile version