Presence Archives - GUJRAT INDIA

Digital Magazines: A New Way to Grow Your Business Presence

Today the Internet has changed not only how people access & use the information but also their routine. The number of options when it comes to data sources has significantly multiplied over the last few years and most of them are only a click away. The type of customer that used to be loyal to only one or two information channels has today been replaced by an enthusiastic, demanding and more updated reader expecting to get the latest information quickly.

Digital magazine delivers several advantages, your content can be assembled into publications that can;

Be Auto-update making sure the latest and most updated content is instantly available

Be Built in seconds

Be published everywhere

Be where your audience is present

Encourage a better user engagement

Enjoy a higher click through efficiency

Extract value of archived content

Improved advertising opportunities

Native Apps

Turn your readers into distributors/ editors

Introducing a digital magazine can benefit your business in several ways. They make a significant impact in your content distribution and other marketing plans on your content and the provisions of online traffic to your business.

The 6 benefits of digital magazines for your business are-

Global Audience Reach

With digital publishing, you get the benefit of reaching more readers beyond regional boundaries. It has become an influential way of retaining the interests of readers and maintains loyalty even when readers have shifted somewhere else. Readers can have access to the digital edition of the magazine.

Quick Publishing and Distribution

This type of publications helps in reaching and engaging more audiences in a short time. According to a survey, approx. 58 percent of digital magazine readers study their edition at the same day they get it.

Reduces Revenue Loss From Unsold Inventory

This publishing allows you to sell your latest issue copies without having the logistics and expense associated with unsold copies.

Better Awareness of Your Readers

For better customer satisfaction it’s very important to have a two way communication. With the assistance of e-publishing software, publishers can easily track how a reader is engaging with a digital magazine based on tracing every click. Tracked information can act like a captured data that can be used in identifying most chosen topics by the readers, and thus gives publishers the opportunity to proactively improve future publications to meet the reader’s interests.

Measure Advertising Goals

With the advancement in technologies of ad-management and ad-serving, now it’s possible to know how many readers actually clicked on the hotlink given in the advertisement. There is even flexibility to add rich media into content using sound, video and interactive links, offering the reader an experience to watch a commercial and read more about the advertiser online, simultaneously, without opening a separate window and look for the advertiser or the product. According to a survey, approx. 73 percent of people reading online journals are likely to pay attention to the ads, by either reading the content or tapping on them.

Flexibility for Magazine Content

Often, one of the limitations that publishers have to work around is an inflexible layout of content, which is usually prolonged by the total number of pages fixed for a magazine. While in e-magazines, number of content pages can be increased without reducing the text to properly fit in the expected format or changing the layout. Also, there is no extra cost for printing or paper by including more pages to the online journals.

In today’s digitally driven society, more and more people are using smartphones, tablets or other mobile devices. That’s why it’s important for businesses to adopt new changes and technologies to continue to succeed and exploit the ever-growing online world and the several benefits that it entails.

Ways to Get an Online Presence for Your Business

Technology is getting bigger and better and this means that the world is gradually becoming a global village. Today, anyone can sit in their homes in the Nigeria or Ghana and be able to know the latest news in India, United States of America or even Venezuela. Yes, this is the power of technology that we are gradually learning to deal with and also acknowledge in our lives. Today, businesses are looking like the best beneficiaries of technology especially due to the internet. Yes, today every business is gaining and trying to gain online presence to ensure that they are always on top of their rivals. The internet has helped to make small businesses very huge and also known in the parts of the country they never thought was possible.

Also, many people are having great fun sitting in the comfort of their homes to shop from the internet. The truth is that, the influence of technology in the world is growing and will be much bigger than it is now; this is why businesses are advised to catch up and make good use of these new ways of business marketing and promotion. Today, there are so many small businesses that have so many clients all over the world that they have never met before but do business with all the same. This is great because; you offer better services to people you do not even know. There are so many ways however; to get the right online presence you need to get your business on the road.

You can start first by designing or having a business website designed for you. Yes, this can be done by professionals or software’s you can download from the internet. Your website is what speaks to clients or markets your products on the internet for you. This is why you need to ensure it is in the best of condition at all times with the right information. Make sure all information with regards to your services; charges, etc are not left out.

Another way you can boost your online presence is by using online social media networks like Facebook, Twitter, LinkedIn, and the many others available. Doing this can give you an opportunity to see some of the international customers you have and also get more people knowing about your business and the services you offer. Online presence can be got through so many processes however; it will be best to ensure that you do exactly what you is needed and the best for your business.

I Have Heard of SEO, SEM, and Social Media But What Is Web Presence Optimization?

Web Presence Optimization is a holistic approach to internet marketing. Today, consumers interact with local businesses online via a plethora of different methods. Web Presence Optimization ensures that consumers discover your business during all phases of their online activity. So the million dollar question is, “What are consumers doing online?”

Consumers are surfing, searching, and socializing. And consumers are doing all of this activity on thousands of websites, search engines, and social sites. The internet has evolved into a very big digital landscape! Today there are thousands of internet marketing companies soliciting small business owners. Each of these companies is trying to sell one piece of the digital landscape, each claiming there way is superior to the other.

Let’s just break it all down to a few forms of online advertising that most small business owners are already familiar with. First, you have search engine marketing, pay per click, PPC, this method goes by various names, but it all equals paid placement on a websites, directories, and search engines.

Then there is search engine optimization, SEO, again a few different names. It all equals getting your website to show in top positions of the organic search results for a few different keywords.

Next, there is Social Media. These companies work on getting consumers who frequent websites such as Facebook and Twitter to follow, like, and share your company with other consumers online.

Finally, there are companies that monitor and repair your online reputation. These companies focus on getting consumers to provide good reviews about your business online. Some times they find bad reviews and help you mitigate with unhappy consumers.

Web Presence Optimization is a combination of all these methods and more! Sounds exhausting huh? Web Presence Optimization is truly a holistic approach to targeting local consumers as they go about their normal activities online. The benefits to Web Presence Optimization are Social Discovery, Search Discovery, and Reputation Management.

In plain English, Web Presence Optimization equals more market share! For instance, imagine that you are checking out of super market. You just remembered you had to pick up some beer for the get together later on tonight. At the check out stand there are three coolers. Two coolers are packed full of Budweiser and the last cooler is full of various other brands.

Fact is because Budweiser has more shelf space (2 of 3 coolers) they will ultimately sell more of their product than the competitors. Web Presence Optimization works the same way! When a consumer is in the market for your product or service and they see you all over the page, not just once but multiple times, you will sell more than your competitors.