Relationship Archives - GUJRAT INDIA

6 Tips For Business Relationship Management

All business owners whether you own a brick and mortar business, online business, MLM or a home based business, building a good business relationship with your clients or customers is extremely important. It will bring the obvious which is more financial success but it will also provide you with a good sensation of knowing you are providing a good an honest service. So let’s discuss what good business relationship management is.

When you look into building and maintaining a good business relationship with your customers, there are 6 areas you need to look at. The first one is empathizing with our customers. When you first meet with your client, they usually have a problem. Sometimes big and sometime small, either way you must be sensitive to their issue at hand.

Number two is remembering the little things about your conversation with your customers. During the meeting, they will share some information about themselves that will indicate what they like and what don’t like. Make a note so you don’t forget. Sometime they might even share something they like to do during their personal time. Make a note and on your way back from the meeting, start thinking about what you could do or send them that would be related. It could an article, could tickets to a sporting event. Anything that would be related that could help build that relationship.

If you commit to anything during your meeting, don’t fail. Be timely and over deliver on your promise. This will go a long way towards building a long lasting relationship. If you fail to deliver, that client is looking for another provider the minute you missed that deadline.

During your meeting with your client, it is very important that expectations are very clear. It is just as important that your client make his expectations clear to you as it is for you to them. Be very loyal to them. Don’t play games and be upfront. This will also go a long way in building your relationship with your customers.

Now the big one, the one no one likes to do or admit. If you make a mistake, admit to it immediately and apologize sincerely. Your customer will appreciate your honesty and will not hold it against you.

Business relationship management is not easy but when done correctly, it pays dividend like no others. Take your time and make sure you are taking the steps to building a good lasting relationship.

To your success,

Ghyslain

“My happiness depends on your success”

Getting Started With CRM (Customer Relationship Management)

It amazes me how many businesses or midsize company sales or service departments that do not take full advantage of modern CRM (Customer Relationship Management). Either they are using an ancient version with limited capability or they still rely on paper based processes. Some have invested heaps of money in a full ERP solution with supply chain, finance and human resource automation, but have never integrated a front-end sales and marketing solution.

The competition in the marketplace in general and from Microsoft and SalesForce in particular have made entry level CRM possible for all size businesses and departments. With all players focused on cloud based solutions and each offering their own set of integration options, there are many ways to spend very little money to get started, making it possible to invest and build on your solution as results are gained. Gone are the days of a twelve to twenty four month implementation plan before results can be gained.

CRM is intended to be a full life-cycle solution for managing customers from marketing to after sales support. The below is a sample sales solution that can broadly be implemented within five days and cost you less than $10,000. This give you a foundation to build onto. If you select a cloud based solution, you only pay on-going license fees based on usage and have no upfront hardware costs.

The functionality below are some of the areas you can consider implementing for under $10,000. Costs are kept in check by “time-boxing” the solution. The idea is to offer a time based solution that involves the key stakeholders to get a solution going within a week.

Sales Automation:

Account, contact, opportunity and activities
Basic workflow
Customisation of Objects and Fields
Data mapping, transformation, migration and data validation
Notes and Attachments
Lead Management, Routing and Assignments
E-mail templates and tracking
Analytics, reports and dashboards
Product catalogue
End user training

Note there are many areas not included in the above, such as territory management, full life-cycle management, contract management, customer portals, Service dashboards, etc., but the above is more than enough to improve your business and establish a foundation for the future.

The five days roughly include:

Day 1: Initiation and Analysis including a design workshop

Day 2 & 3: Configuration and Review – prototyping a solution based on design workshop for immediate feedback, allowing time for minor changes.

Day 4: Data Migration

Day 5: Training and Wrap-up

We are not promising a perfect solution, but instead a usable software that allows room to maximum staff efficiency in rolling out a foundational improvement to managing your client life-cycle.

Give your local technology partner a ring for more information.

Boost the Productivity Within Your Business by Using Customer Relationship Management Software

The software is a company device designed to allow you to automate and organise your sales, marketing and customer services. This is undoubtedly an integrated system in which you are allowed to enter customer details once, which in turn is available to all your departments and sales team. As a built-in software system you are able to effectively keep track of buying habits, and analyse the available information to action into your service plans and marketing strategies.

Running an analysis of your information usually provide excellent leads and give you the information you need for existing clients. In the past this tends to take months even years to examine, gather and analyse – nowadays CRM software will do everything for you, even when you sleep!

Small business normally has to outsource its marketing. With CRM software it is possible to save lots of time and money by integrating with social networking websites, blogs and the Internet in general. Let technology do all of the time consuming work for you by producing pertinent information in accordance with your demographics and necessities. More people these days as well as other small companies are investigating online. Companies along with their services or products are mentioned openly and freely and this negative or positive feedback is available. Being in front of your competitors by ‘crowd sourcing’, you’ll be able to use products and techniques that speak instantly to your ideal audience.

When researching for a software vendor or product, you ought to have a clear strategy of what sort of implementation you need and more importantly what your budget allows. For a small company, the price of installing new hardware to support your extra software may be prohibitive. Many vendors are providing a subscription service with Web-based tools, or as is now known as ‘cloud computing’. This service is accessed by using a secure Internet connection. Alternatively, buying pre-designed CRM software and installing on your current network is another financially viable option. You might need the flexibility of starting with your system being hosted off-site and then as your business evolves, bring it on site.

Sustaining an expanding enterprise from small to medium can be tough. What used to be manageable by a few people can turn out to be progressively fragmented as your business evolves. The software may help you handle these concerns by streamlining and automating details. In the past, difficulties and service delivery problems were kept in-house. These days, with information freely available on the Internet and social media websites, one slip in any department could be global news within a few minutes. Creating as well as preserving brand loyalty is a philosophical shift for small business.

If you have assessed your small company needs correctly, you should be able to measure the return on investment (ROI) of your CRM software. On the other hand, all tools have their purpose, if not used properly, the results can be confusing.

Used properly, you will detect significant time and money savings after operating your small business on CRM software. The general purpose is to keep current clients whilst looking for new revenue streams as well as being able to assess customer relationships in real time, which is essential in business development strategies. By implementing CRM software into your business you will obtain the competitive edge in your industry and climb to the next level more quickly.