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Why OpenCart Is Ideal For Your Online Ecommerce Business

The themes, plug-ins, extensions, and tools provided by ecommerce platforms make it easier for enterprises to take their businesses online. You have option to choose from several ecommerce platforms according to your precise needs and objectives. Unlike other ecommerce platforms, OpenCart is open source and free. Hence, you can use this online store management system to build and run ecommerce websites without paying any monthly fees. In addition to reducing ecommerce application development cost, OpenCart also comes with features to accelerate custom web store development.

It enables you to build and customize ecommerce applications using popular technologies like HTML, PHP and MySQL. Also, OpenCart makes it easier for you to build, maintain, and upgrade the web store by supporting model-view-controller (MVC) pattern. Also, it helps you to promote and sell products to more customers by supporting multiple languages, currencies, and payment gateways. You can even take advantage of the features provided by OpenCart to create a robust ecommerce website according to your precise needs.

Features that Make OpenCart Compete with Commercial Ecommerce Platforms

Supports MVC Pattern

As mentioned earlier, OpenCart is developed based on MVC pattern. The MVC pattern enables you to accelerate web store development by keeping the user interface and business logic layers separated. The separation further helps you to maintain the ecommerce website quickly and make changes to its source code without any hassle. At the same time, you can customize the open source ecommerce platforms according to your precise needs simply using HTML, CSS, PHP, and MySQL.

User-Friendly Admin Interface

OpenCart further comes with a simple and user-friendly admin interface. It allows you to manage multiple stores through a single admin interface. You can even use the admin interface to categorize users/user groups, and set precise access and privileges for each user. At the same time, you can use the admin interface to access important information related to customers, sales, and orders. The latest version of OpenCart also comes with an admin interface which is accessible on both computers and mobile devices.

Supports Unlimited Products and Categories

OpenCart makes it easier for you to sell a large number and variety of products by supporting unlimited products. It even allows you to organize and display the products in a structured way by creating multiple categories and subcategories. You have option to create many categories and subcategories, and assign products to individual categories. OpenCart also allows you to sell both physical and digital products. You can even boost online sales by providing the marketing features provided by the open source ecommerce platform.

Helps to Drive Online Sales

In addition to facilitating sale of both physical and digital products, OpenCart further helps you to promote the products and increase online sales. The admin dashboard provided by the ecommerce platform enables you to create and monitor digital marketing campaigns from a centralized location. At the same time, OpenCart also helps you to boost online sales by implementing reward programs and improving customer journey. You can even take advantage of an integrated system provided by OpenCart to promote the products effectively through customer reviews, comments, and ratings.

Supports Multiple Languages, Currencies, Payment Gateways and Shipping Methods

Unlike other commercial ecommerce platforms, OpenCart does not allow you to sell products through various online sales channels. But it helps you to sell products to customers regardless of their current location by supporting multiple language, currencies, and payment gateways. In addition to supporting thirty-five payment methods, OpenCart also allows you to set up recurring payment option for customers and sell product through subscription. At the same time, you also have option to choose from several shipping options according to the shipping address of individual customers. These options help you to sell your products in a flexible way and improve shopping experience of global customers.

Choose from Many Themes and Extensions

OpenCart is developed as a modular ecommerce platform. It allows users to customize and extend its functionality by adding specific modules. You have option to extend the core functionality of the ecommerce platforms by installing extensions for bestsellers, latest, special, manufacturer, and information. Also, you can use the Extension Installer provided by the platform to add modules without writing additional code. Likewise, you can make the web store appealing by downloading a beautiful theme from the OpenCart marketplace. At present, you have option to choose from over 13000 themes and extensions. However, some of these themes and extensions are commercial and paid.

Refines Product Search

Most users nowadays love fast and responsive ecommerce websites. They even expect the website to allow them to find and compare relevant products without any hassle or delay. OpenCart enables customers to gather information about relevant products through refine search. You can crate filters to make it easier for customers to find and buy relevant products. The filters can be created just like categories. But the filters will make it easier for customers to evaluate and compare products based on a number of parameters including price, manufacturer and condition.

Keeps the Ecommerce Website Responsive

A large percentage of customers nowadays access ecommerce websites on their mobile devices. Hence, you need to make the ecommerce website accessible and look good on smartphones, tablets, and desktop/laptop computers. OpenCart is developed as a responsive ecommerce solution. It makes the web store accessible on a variety of devices by keeping it responsive. You can even enhance the mobile-friendliness of the web store by using responsive themes.

On the whole, you can always consider using OpenCart as an alternative to commercial ecommerce platforms. But you must not forget that OpenCart, like other ecommerce platforms, has its own shortcomings. For instance, OpenCart lacks some of the robust features provided by other ecommerce platforms like caching and hook system. Also, it requires you to use additional plug-ins and extensions to enhance the ecommerce website’s functionality and performance. However, it has been evolving consistently to compete with other commercial ecommerce platforms. You can still consider using OpenCart build a custom ecommerce website developmnet without investing extra time, effort, and money.

Ad Blocking Technology and the Online Business Owner

Many browsers are now using ad blocking technology in order to attract users. This technology stops things like banner ads, pop-up ads, and even the basic click ads from even showing up on your window, making for ad free browsing. Although this is useful for the user, a lot of internet businesses are feeling threatened by this technology, fearing that they will not be able to get their message across to the public anymore. In truth though, ad blocking technology can work to your advantage, if you are savvy about it. Here is how:

1. Ad blocking saves you money. The problem with the pay per click style of advertising is that you get dinged even if someone accidentally clicks on your advertisement and this kind of accident is extremely common. Perhaps each click is only costing you a cent or two, but it quickly adds up. With the ad blocking, you don’t have to worry about accidental hits anymore.

2. Ad blocking forces you to be more creative-and thus stand out. Banner ads, pay per click ads, and pop-ups are boring and easily ignored anyway. With them no longer reaching people, you have to do some more work in your advertising and visibility efforts. Creativity means that you are more memorable-meaning that you stand a better chance of attracting customers.

3. No matter how prevalent ad blocking is, not everyone is going to use it anyway. Ad blocking sometimes costs extra as a part of a subscription fee, is part of a search engine people don’t like, or someone might decide to disable it. Regardless of the reason, ad blocking will never blanket the world, so why worry about it?

4. Random advertisements scattered across the internet should only be a fraction of your campaign. To be truly successful, you have to have visibility in several laces online, not just one, so if you lose your banner ads, then you should have a contingency plan in place anyway so that you don’t just grind to a halt.

5. If nothing else, you have one less kind of marketing to worry about which means you can spend more time on other varieties that work better or on expanding your business overall. Advertisement blocking is nothing to fear for the organized, creative, and savvy internet business owner. It is simply one more thing to be overcome in your mission to become a successful online business owner.

Online News – Pros and Cons

The newspapers were hardly getting used to the news being telecast on the television, when all of a sudden the advent of the internet brought a crucial blow to the newspaper industry. Most of the newspapers have not been able to withstand the onslaught of the internet and have been forced into closure. Let us first see the basic difference between the newspapers and e-news.

Pros of the online news

The advantages of online news are mainly for the readers. Some of these advantages are as follows.

The e-news is much faster than the newspapers. The moment something happens in any part of the world it gets published on the internet within seconds. In case of newspapers there is a specific time limit for any news to be reported in any particular newspaper. Suppose the newspaper goes for printing at midnight, anything that happens after midnight is going to most probably get published the next day. In these sorts of situation the newspaper offers stale news to the readers who have already accessed the online news.

Any newspaper get published once, twice or maximum thrice a day. On the other hand e-news usually gets updated several times in 24 hours.

If one has accesses to the internet, one does not have to wait for the delivery man to deliver the newspaper.

E-news is considered to save paper and help at conservation of nature.

Cons of the online news

The online news has some disadvantages but those are mainly for the newspaper publishers. The rates of subscriptions and advertisements are greatly reduced in case of online news. This implies that as the number of readers of online news increases the revenue generation of the newspaper publisher is falling drastically.

Ways for the newspapers to survive

There are only a few ways that the newspapers can resort to for surviving the blow of the e-news. Some of the newspapers charge subscription to the readers that like to read more than what is offered for free. There is just a link for “more” which can be activated and operational after paying some subscription charges. If you do not pay the subscription the “more” link cannot be activated.

Most of the newspaper publishers have realized that if they want the newspaper to survive they have to publish the newspaper in print as well as online on the internet.

The iPad from Apple has brought some hope for the newspapers. There are applications that allow the iPad user to access the internet and the newspapers too.

Nowadays it becomes necessary for the newspaper to make a unique offering to its readers.

The other way for the newspaper publishers to survive is through blogging. There are chances that levying subscription can reduce the revenue generated but at the same it is also seen that unique blogs can bring a lot of business to the newspaper publisher.

How Do You Determine the Value of Your Online Business?

Valuing an online company is challenging because it lacks physical assets. But, just like any other business, this business is also subject to the same profit and revenue considerations. With these reliable methods, you can determine the value of any online business.

Determine the Revenue Model

Different online businesses have different revenue models. Understanding how a company generates money helps to know it. Analyze your business and determine how it makes money. Does it generate income from advertising, subscription, and lead generation or from selling products? This will help you to know where the money comes from, and you can determine whether that business is valuable.

Analyze Previous 12-Months Revenues

Professional analyzers value businesses by looking at the figures for the last years’ worth of gross income. Total these revenues. You can get this data from the business’s balance sheets.

Multiply by 3 or 6

Is your business commercial? Then, multiply the previous 12-month’s income by 3. If it is a content business, which generates revenue from advertising and donations, then, multiply the 12-month trailing revenue by 6. Compare it with similar businesses to see how you’re doing.

Estimate Annual Expenses

Discount the value of the business according to its costs. The expenses include advertising, merchants fee, hosting fee, administrative fees, and bank fees. For an online business, there is no formula on how much to deduct. However, know your expenses if they are 75% of the revenue.

Traffic

Traffic is the key driver of an online business. Without, traffic an online business is worthless because you won’t make any sales. Hence, traffic plays a crucial role in determining the value of your online business. What matters is quality traffic.

To determine quality traffic, use the revenue per user (RPU) method. This helps to know the value of each visitor. This is the best measure to use to determine which traffic channel performs best.

When looking at traffic statistics, consider concentration. This will help to know how diversified traffic channels are. Is 70% of traffic coming from organic search or are there different channels that bring small portions of traffic? When analyzing traffic, the higher the quality and diversified it is, the higher the value of your online business.

Customer Base

An active customer base will increase the value of your online business. Having an active customer base means you have repeat clients and people keep coming back to purchase. This is a pointer you have great products, and you have built a solid relationship with your customers.

Here consider the following factors:

How does your business gain customers?
What is the cost of customer acquisition?
How exclusive is your customer base and at what rate is it growing?
How many competitors do you have?
Do you have an established mailing list?
What is your churn rate?

To get the true value of your business look at the larger picture.

How to Use Google Analytics Website Optimizer to Get a Better Conversion Rate and ROI Online Pages

With the World Wide Web becoming a jumble of web pages and hyper text markup language, e-marketers, or online marketers need to become even more analytically suave at the micro level in order to achieve online business success. Google’s website optimizer is a must use in today’s over competitive world of web clicks.

The first thing that you want to do is make sure that your website looks clean and crisp. Also, make sure that that important information is included above the page fold (the area of the web page that is visible when a user loads the page). Info that gives the visitor a reason to stay, purchase business products (the online shopping cart), download information, fill out an interest form, or purchase services should be clearly laid out above the page fold. As a web site owner it’s also important to think about repeat business, and include a newsletter or email subscription prominently on the home page. To get started, Feedburner is a free email subscription tool and is a great way to get started. This tool includes free statistics as well including page views and unique (your web site reach) visitors.

Any of these desired actions that are performed on your website are known as conversions in the Google online marketing world. With the Google website optimizer, you can perform two types of testing. A/B split tests and Multivariate testing. A/V Google optimizer is best used when your website gets a low amount of traffic. It’s also best used when you are testing different web pages, or want to move things around on that web page.

Multivariate testing is different than A/B testing. It is used for testing on different locations within a web page. It’s best used when there is high traffic on that particular website page. Also, its optimal use is when you want to test multiple locations at the same time on a web site page.

With multivariate testing, you’ll first want to identify and tag which links that you want to test and the goal for those links. Next you’ll need to follow the installation guide after you click on the Google website optimizer tab. In this process, you’ll be implementing variations and implementing code for your net marketing analysis needs. The website optimizer will automatically create different variations for the usage of your test pages. Use the preview feature to see how these variations will look before you run it live on your website. After you’re done previewing, you can run your experiment. You’ll want to periodically analyze your results to make sure that they are effective. Another feature that is available is that you will be able to copy the experiment if you want to run it again and see results.

The Google multivariate test will show reports including data that will show how the percentage of conversions has changed since the variations and combinations were added. Implementing the Google website optimizer is a granular way of tracking how a web page is performing and will help to optimize conversions, Return on Investment (ROI calculated by profit divided costs), and help gain customer loyalty.

Social Media Marketing: A New Era of the Booming Online Business Industry

You need new and inventive ways to connect with your customers and prospects. Social media is currently a very powerful tool to reach the masses.There are many ways to utilize social media. A highly utilized method is through influencer advertising. If you think it won’t work, just look at the thousands of companies that are having successes with it. Every organization and business is now connected via social media.

Having owned Physical Therapy clinics in the past, I wish I had known social media marketing strategies as I have now. Looking back on what was accomplished with conventional marketing, (advertising in local papers, radio, bringing lunch to doctors, distributing flyers and business cards, etc.) I would have grown my private practice better with this powerful tool. Being a business owner opened my mind to self sufficiency and to always seek out better ways to position myself towards my lifestyle goals.

WHAT IS INFLUENCER MARKETING?

The best advertising method of all times is word of mouth. It costs nothing for someone to tell someone else about your products or services. Another advantage of word-of-mouth marketing is that it keeps you on your toes. You must ensure customer satisfaction for them to refer your company to others. Influencer marketing goes along the line of a friend telling a friend about an experience with a product or a service.

First you start by identifying strategic individuals within your target market. These people are going to influence others. The idea is unpretentious- instead of Taco Bell telling you how amazing their new Taco is, a spectacular review from a famous food critic can do more. The food critic is the influencer. In this hypothetical scenario, Taco Bell uses them to generate influencer marketing.

HOW TO BEAUTIFULLY EXECUTE INFLUENCER ADVERTISING

One example of influencer marketing is a company called Fab Fit Fun. This company sends out monthly box subscriptions to those who love their products. Now, you never know what is in these boxes. It could be anything from a scarf, to a throw, and even some make up and perfume. Many people are leery about monthly subscriptions that charge directly to their credit cards monthly. These boxes automatically ship whether you want it or not. So how does this company overcome this hurdle? Well, they get celebrities like Rhianna and Tori Spelling to do influencer advertising for them. A simple video of Tori Spelling opening her box subscription, going through each item enthusiastically and then sharing it on her social media network just made this subscription system a hit.

Another company came up with an idea. The Younique cosmetic company came up with a product, a mascara that gave a dramatic lift to the eyes. Now, there are more companies out there who have the same product. How did they step up their game? Their Moodstruck 3-D fiber lashes looks great on just about anyone.

To prove their point, they gave out free mascara tubes to the general public. All these recipients had to do was to post a video of themselves on social media using the mascara. What happened next was history. The company had so many orders that they were on back order for six weeks. Every woman wanted to increase their lash volume. By showing how well this mascara does, the company created a hype. The demand was overwhelming.

Now, I kind of went all girl here. Mascaras and Fab Fit Fun. However, this is just a few of the many creative ways that companies conjure to move their product on the market. What made their strategy work?

It was providing VALUE. By providing more value than the other companies and being talked about on social media gave them an edge over their competitors.

THE POWER OF SOCIAL MEDIA

We have heard of ordinary people posting simple funny videos on You Tube, Facebook, Pinterest, on Instagram which goes viral by simply being shared multiple times on all social media networks. This just proves that people are watching. They are hanging out on social media. They see products, events, and they share it on their social media circles. This is very powerful.

It is no wonder that during the past few years, big online retailers like Amazon, Wayfair, and the rest have utilized social media advertising. Even brick and mortar businesses like Best Buy, Target, Walmart, have gone online to expand their market. It is sad to contemplate that it is also due to this era of online advertising that many companies have to close their doors. The competition has become rabid. Those who do not step up to the plate lose. The most recent one closing as you might have heard is Hhgregg.

FINDING A KEY PLAYER

What if you can be the influencer in your online business? Yes, you can be the Key Player in this success. Yes, it is more than possible. This is how many online entrepreneurs have positioned themselves as the experts, coaches and founders of online business systems which has created wealth for themselves and others they have mentored.

How many times do you see pop up on your Facebook page “sponsored” ads of webinars, free E-books, free courses, free videos or free reports? This is the power of social media at work.

The new era is here. An average entrepreneur can leverage his advertising budget by effectively using social media to his advantage. This is because customers hang out on social media networks. This is a very effective way of reaching out to to prospects and introducing your product or services.

Moreover, if your ad also comes with an added value, customer response is overwhelming. It is going above and beyond what everyone else offers. This has been proven many times by local businesses offering products and services. A free dental cleaning coupon from a dentist can end up in a 4-5k sales in orthodontics or other dental services because of the one free offer.

Online coaches and online business experts who offer free webinars have been known to make thousands of dollars from memberships or purchases made by participants in one webinar alone. I sure have attended some of them, and although I have never really purchased a product or a system initially, it had opened my eyes to the possibilities. There are ways to earn income online and work your way to a passive and residual income.

Whether your goal is just to make extra income to supplement your current one or to make it a full time occupation, there are multitudes of systems and programs that you can get started with online. Many have plunged into online businesses full time and never looked back.

The key is to find your niche, find what feels good and right for you. Explore your passion, your talents and your goals. Then act on it. That first step is always the hardest.

Most successful online entrepreneurs not only “engage” in their business; they also “live” it.

After all, it is up to us to explore all possibilities and take advantage of opportunities presented to us. With the onset of the Social Media Marketing Evolution, the future of digital marketing is here.

Making Money Online: Traditional Print Publishing versus Online Subscription Website Publishing

If you want to see a traditional print publisher explode all you need to do is say “Print publishing is dead; it’s just old fashioned editors that are keeping it on a life support system!”

I don’t actually believe print is dead, but its fun watching the reaction.

Indeed online publishing should be a natural extension of traditional newsletter, newspaper and magazine publishing, but many of the publishers look at the web as it is persistent and unwanted veruca, which they can’t get rid of.

And they never will be able to get rid of it!

The web is here to stay and it will start eating more and more of the traditional publishers lunch…..and here are some of the reasons why.

If you are a traditional print publisher please take note.

Low cost of delivery at a time when postage and physical distribution costs are rising
No typesetting and printing costs. Editors and contributors can add articles and comments directly to the website as they are written
Archives of content can easily be made available in a simple, searchable format, adding great value for subscribers. Print publication readers rarely archive old magazines and newsletter as they are difficult to search, so the value of the information is quickly lost
Ability to constantly update and refresh content. No need to be restricted by publication dates. These opens up new areas of content that would previously not been possible. E.g. breaking news, investment advice, etc.
Online membership administration can be completely automated, avoiding the need for costly manual processing of cheques, standing orders, direct debits, etc.
Members can interact with each other through online discussion forums; this interaction creates a sense of community and engenders greater loyalty
Global reach enables niche subject areas to become commercially viable at little extra cost
Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
Different membership offers can be easily tested, tracked and tweaked
The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print publishers have no idea what articles subscribers read and value
A website is always on and always available wherever a reader is
The cost of marketing will be reduced as the search engines starting listing a site on the search results pages
New members get instant gratification. They can sign up and be reading the very latest information within minutes

To finish off with I will leave you with a quote from one of the most powerful and influential publishers in the world, Rupert Murdoch:

“I believe we are at the dawn of a golden age of information – an empire of new knowledge. It is difficult – indeed dangerous – to underestimate the huge changes this revolution will bring to print media or the power of developing technologies to build and destroy companies”

“Companies that expect a glorious past in print to shield them from the forces of change driven by advancing technology will fail and fall.”

Time Tested Tips on Earning Money Online

If you thought that earning money was easy by just sitting in the comfort zone of your home, then you are not completely wrong. Gone are the days when you had to go out of your home and do a typical nine to five job. It is now possible to earn your money by doing simple online home jobs. All you need to have is a computer, access to the internet and of course basic computer knowledge.

Planning your online job is important. Making money online is different from making money online at home. Establish clarity on the type of job you want to do. It could be anything from copy paste jobs to article writing, review writing or writing a sales page for a company. If you want to earn money online at home, first and foremost setting up a home office is important. You need to have a small dedicated space for yourself where you can work calmly and peacefully. Treat the online job seriously and devote time so that it is established.

Set a time for your online job. If you are comfortable during the mornings, you may want to start working from ten to one and take a break and then again continue work from five till night. The choice is yours. But make sure you stick to it, unless there is an emergency. Eliminating distractions when working is important. You cannot have the television ‘ON’ when working as it will distract you and you cannot work seriously. Irrespective of the online jobs you do, make sure to stick to guidelines. You may lose out on valuable business and clients if you are not able to meet deadlines. Hence, sticking to deadlines is very important.

There are a number of companies that offer freelance work to individuals. Make sure you check the repute about the company before beginning work. Go through the reviews posted about the company on the web, check with friends and relatives. If a website requests for money to give online work, simply ignore them. You can never be sure about such companies.

With the internet gaining so much of popularity, new websites are added to the web everyday. All these websites require content to improve their business. If you are adept at writing original articles, you can apply to these companies or check out for SEOs who offer freelance article writing jobs. You will not only brush your English writing skills but also earn good money in the bargain.

Ways to Get an Online Presence for Your Business

Technology is getting bigger and better and this means that the world is gradually becoming a global village. Today, anyone can sit in their homes in the Nigeria or Ghana and be able to know the latest news in India, United States of America or even Venezuela. Yes, this is the power of technology that we are gradually learning to deal with and also acknowledge in our lives. Today, businesses are looking like the best beneficiaries of technology especially due to the internet. Yes, today every business is gaining and trying to gain online presence to ensure that they are always on top of their rivals. The internet has helped to make small businesses very huge and also known in the parts of the country they never thought was possible.

Also, many people are having great fun sitting in the comfort of their homes to shop from the internet. The truth is that, the influence of technology in the world is growing and will be much bigger than it is now; this is why businesses are advised to catch up and make good use of these new ways of business marketing and promotion. Today, there are so many small businesses that have so many clients all over the world that they have never met before but do business with all the same. This is great because; you offer better services to people you do not even know. There are so many ways however; to get the right online presence you need to get your business on the road.

You can start first by designing or having a business website designed for you. Yes, this can be done by professionals or software’s you can download from the internet. Your website is what speaks to clients or markets your products on the internet for you. This is why you need to ensure it is in the best of condition at all times with the right information. Make sure all information with regards to your services; charges, etc are not left out.

Another way you can boost your online presence is by using online social media networks like Facebook, Twitter, LinkedIn, and the many others available. Doing this can give you an opportunity to see some of the international customers you have and also get more people knowing about your business and the services you offer. Online presence can be got through so many processes however; it will be best to ensure that you do exactly what you is needed and the best for your business.

Current Affairs News Online – Information About The World Available At Your Home

News can be transmitted faster through technology all over the world.

People can have complete control of what news they want to read about. Traditional newspapers convey local news more than international news while online newspapers from different countries can be accessed for free through the internet. There are many advantages for people to convert reading from traditional newspapers to online newspapers.

Any news around the world can be published online within a matter of few seconds. People can be more updated with the help of online newspapers. Current affairs news can be viewed immediately through the internet rather than waiting for a day in order to read it on the printed newspapers.

The online newspapers are updated every few minutes and the headlines keeps changing as and when new incidents occur in the world.

Most of the news that is available online is free of cost. People only need a computer and internet connection for browsing through the world news.

It is easy and convenient to read news online and people can multitask while they read online newspaper.

With the help of technology, customization of the news can be done. People, who are interested only in certain sections of news like business news or Sports News, can be provided with options on the website to display only that specific section instead of the entire newspaper.

Certain websites provide the viewers with the ability to discuss the news and events of the world among the peers. The interaction while reading news can make it more interesting.

Different viewpoints can be discussed by people all over the world for specific news.

The online newspapers provide the medium for the society to communicate back to the media. It can help them improve their ways of publishing news.

As traditional newspapers are printed on papers, the invention of online newspapers helps to create a greener environment by preserving the trees that are used for papers.

Purchasing newspapers can use up plenty of time and money which can be minimized by reading online newspapers.

Any news from all over the world can be viewed with just one click of the mouse from the comfort of each person’s home.

People prefer updated and comprehensive news. The unlimited space available on the internet can publish a variety of news and events from all over the world in order to attract as many viewers as possible. Gradually, people are converting themselves into avid online news readers.