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Enforcing IPR: An Imperative Need For Making India A Success

There is a huge brand value associated with the company IP. It gives investors, clients, and other stakeholders a tremendous confidence upon the company. Each type of IPR carries its own significance for the startup companies as shown below.

Today, almost one-third of all funded technology companies have a patent application filed, whereas almost 19% of these startups filed for a patent even before they were funded. There are several examples that show how intellectual property has played a crucial role in some businesses. The recent Canadian drug maker Valeant Pharmaceuticals acquisition of Sprout Pharmaceuticals was majorly based on the single drug patent (FLIBANSERIN) by Sprout Pharmaceuticals. It was Just days after FDA approval Valeant Pharmaceuticals paid jackpot of $1 billion in cash to buy Sprout Pharmaceuticals.

A startup’s negligence in securing the invention could end up as an expensive lesson for their business. For example, Xerox PARC did not patented their computer mouse and graphic user interface and later on companies like Apple Computer Inc. basically built their companies based on their innovative technologies, without paying any single penny to Xerox.

Roadblock for the startup company in investing IP

The major roadblock faced by startup company in investing IP is: lengthy judicial processes and weak IP enforcement mechanism in India. The delayed processing of applications and other actions in the IP offices is one of the major reasons for short enjoyment of patent rights by patent holders in India. It takes 6-7 years to receive a grant for a patent cutting short the life of a patent drastically. Considering that the patent term limitation for 20 years from the filing date of the patent application irrespective of any processing delay, this greatly reduces the patent term and puts the applicants at a loss. Though Indian Patent Office has taken initiatives by modernizing infrastructure and boost e- filing in the recent past, all the efforts will be of little help if the registration process is not completed in a timely.

In addition to that an equally strong enforcement mechanism is required to support strong IP laws. A weak enforcement of IP rights fails to provide relief against imitators and free riders, thereby acting as a major barrier to trade, investment in R&D and overall growth of a country’s economy. On contrary, a fair, strong and non-discriminatory IPR enforcement creates economic incentives that encourage innovation as well as helps attract new investment. Indian IP policy despite being in compliance with the International standards provided by the TRIPS Agreement is often alleged to be weak and ineffective, particularly with regard to patent protection. As per latest GIPC Index released by the US Chamber of Commerce in 2015, India ranks second last position in the rank. “Enforcement of patent laws in India is very disappointing and its harming India’s global image as an investment climate”.

Government Initiatives

Recently the concept of patent protection has garnered a flurry of attention by the announcement of Indian Government Start up action plan which also acknowledged the IPR role. “India’s future lies in innovation and creativity.” India Prime Minister Narendra Modi said while addressing at the Start-up India event. To encourage start ups new rules have been introduced to accelerate innovations including fast track examination, appointment of legal facilitator, IPR & patent funding and reduction in patent fees. Indian Government has also taken initiatives to enhance bilateral co-operation with other countries to improve the efficiency of Indian patent office. This initiative might enthuse Indian investors and creators to create IP assets in India and utilize them in manufacturing but having said that, a start up cannot avail the reap the benefit from IPR by merely creating intellectual assets.

How to Combat the Weak IP Enforcement?

Some of the recommendations could be:

Fast-track judicial process

IP specialized training for Judges, Customs and Police officials

Expanding the number of IPR cells that prioritize enforcement

Increase the number of independent IPR investigations

Adopt statutory damages in civil case

Giving political priority to IPR crimes

Creating awareness: It is important to create IP awareness amongst the stakeholders and public at large regarding IP rights and their enforcement. It would not only help the IP holders to enjoy their rights fully but also encourage others to create more and deter the infringers from violating the rights of others.

Conclusion

An invention or creation of an entrepreneur has value only if it is properly protected and safeguarded. Then only foreign companies will only be encouraged to invest their IP-protected inventions and establish their manufacturing, R&D and outsourcing bases in India. Startup India is a welcome step to foster innovation and credibility in Global markets but if India wants to project itself as Global Superpower we should not only modernize Patent Offices but also have a fair, strong and non-discriminatory IPR enforcement mechanism.

Download Forex Software – Enjoy the Instant Money Making Round the Clock

When you download Forex software, you become an online participant in the global exchange market. This software helps the Forex trader to trade easily and quickly with other foreign currencies. It uses the blend of technical displays and sensible rules to imitate a Forex trade. It allows the person to enhance and improve trading skills and knowledge. This is an excellent money making software.

You can learn how to use the software and the best strategies by looking it up the internet. There are many websites offering courses. Of course, you can learn by experience. Nevertheless, if you learn after losing a few thousands, you might get dejected. So get into the arena fully equipped.

Needless to say, most software that you download will advertise 100% guaranteed results and that it can make even a newbie into a millionaire overnight. Do not believe such fibs. No program can accurately predict market trends and make you rich instantly. It will help a lot if you have had previous experience trading manually but it is not a criterion.

Test the waters by trying the demo first. See what trading tactics work best for that particular software. When you are finally confident, jump in. Most of the programs will guide you by observing market trends and prevent you from making imprudent transactions.

When you download Forex software, you have made a wise decision it will help you in more ways than one. For one, it will educate you on the present market situation and help you predict outcomes based on past statistics. It can even give you charts on market changes for the past hour. This will fine tune your insight into the market. Thereby you can make instant decisions and instant cash.

You can have your own online money status straight away and you will know the value of currencies in which you have invested. Furthermore, the software will also show you the value of currencies around the world. You can trade in any country at any time. When the market closes in one country, move on to another. Also, you do not have to wait for checks to be realized. Money will be transferred instantly. The fast transactions are now attracting major groups around the world to move over to automated Forex trading system. So, you are one step ahead of most.

Before you download the program, it would be to your advantage to read up on reviews. Try Smart Forex Live from which you can download as well as read reviews. You can choose from the reviews of the programs that you like. Try the Forex Trading Machine, Forex Killer and the FX Instructor. Also visit sites like GFTForex.com, LeverageFX.com and EToro.com. You can get email and cell phone alerts when there is an exciting market shift.

You do not have to invest huge amounts to get started. Most programs allow you mini transactions. This is very helpful in the initial learning phase. So download Forex software and start making money round the clock the dependable way.

Is Your Company Making These Graphic Design Mistakes?

Companies use graphic designing to depict their brand image, promote their products/services and research its business. This provides them with a lot of opportunities to maximize their creativity while nurturing their business. No matter what they plan to design: a website, logo, brochure, business card or product replica, this doesn’t have to be a daunting task.

When there are mistakes in a web design, this can affect the company’s prospects in a negative way. On the other hand, a design, which is given a lot of thought can help businesses strike the interest of their target audience and gain their trust as well.

This article shows a list of the usual graphic design mistakes that can be avoided. In doing so, businesses can enhance their graphic design strategy to come up with flawless designs.

The Common Graphic Design Mistakes that Businesses can Avoid

Some common graphic mistakes that can be prevented to create great designs and impress an audience are the following;

Using Obsolete Effects

Viewers get easily attracted to designs that are creative with their new color schemes and font effects. So, businesses should not use designs with out-of-date effects. For instance, it would not be a good idea to use drop shadows effects, which were popular when graphic designing was just new simply because these will look obsolete.

Using Several Fonts

One of the major mistakes made by graphic designers is using too many fonts, which makes the message conveyed not too clear. Visitors get distracted with the different fonts in a design. When the fonts are consistent, there is continuity and it is easy to convey the company’s message and establish its brand identity. In choosing a font, it is important to consider the size of their piece and length of text.

Poor Execution of Gradients

It is best to avoid using too many poor-quality gradients. To create eye-striking gradients, they need to study the color wheel and know how to utilize trajectory graphic programs. They should see to it that the gradients match their design and are well executed.

Use of Stock Images

Including stock images are effective in projects that require some particular images. However, using stock images in excess can let a project look very unprofessional. In addition, their marketing piece should include new stock images instead of those that are common and which have been already used. It is best to get clear, high-resolution stock images.

Use of Raster Graphics

Raster images should never be used in creating brand logos. Instead, logos should be created using vector images since they can adjust to all mediums and get easily scaled with different sizes. On the other hand, raster images with their array of several color pixels have a difficult time scaling with different sizes.

Career Opportunities in Picture Making

Picture making is one of the prestigious branches of visual arts. There are countless career or job avenues that are readily available in the field of picture making. All these career opportunities provide numerous financial gains that can help learners cater for themselves and their families. Some of these wonderful job prospects have been discussed below.

Advertising consultant: He is an expert in the field of advertisement of products and services. He is usually consulted to give technical advice on the right form of advertisement to choose for a particular product or service.

Interior Decorator: He is an artist who decorates the interiors or inner parts of buildings such as homes, offices, churches and other public buildings in an artistic fashion especially during occasions like weddings etc.

Landscape Painter: He is a picture maker who make painting on canvas and other materials depicting activities on land such as market scenes, festivals etc.

Print maker: An artist who is skilled in printing and engages in the printing of projects. He implements the various printing technologies in producing prints on T-shirts, banners, cups etc.

Gallery Owner: An owner and/or caretaker of an art gallery (a room or series of rooms where works of art are exhibited). He oversees the selling and trading of the works of art in the gallery.

Curator: An art historian who serves as a custodian in charge of an art museum or centre where there is a great collection of artefacts such as paintings etc.

Computer Animator: An artist who is an expert in the use of the computer in the creation of moving pictures for making films and movies.

Cartoonist: He designs satirical or humorous pictures and scenes (cartoons) for use in magazines, journals, newspapers etc.

Book Illustrator: He makes illustrations in books to explain the printed text or content of the book.

Picture making tutor: He instructs students in the field of picture making in educational institutions.

Exhibition Designer: An artist who plans and organizes an exhibition. He is responsible for the designing of the layout and arrangement of works art at the chosen site for the exhibition.

Event Promoter: An artist who promotes events through the designing and making of visual communication tools such as banners, posters, flyers, T-shirts etc. to promote a special upcoming or ongoing event such as a sporting activity, entertainment etc.

Muralist: He paints scenes and pictures on the walls of public buildings, homes and offices as a form of decoration.

Mosaic Artist: A picture maker who composes pictures by the use of small cubes of shiny stone, glass or coloured papers assembled or arranged to form the picture.

Museum Educator: An artist who instructs people on objects and artefacts having scientific or historical or artistic value in a museum.

Portrait Artist: He draws and paints the exact likenesses of people and other sceneries. Usually such works are laminated or encased in wood or plastic frames with a glass plate to be hanged in rooms and offices as a form of decoration.

Stage Designer: He is responsible for the designing, arrangement and decoration of stage for theatrical performances in a theatre.

Product Designer: He designs products for firms and industries before they are produced.

Tourism Developer: An artist who produces artworks or joins other artists in developing a tourism base for art.

Industrial Designer: An artist who designs products for an industry. He may be employed to be in charge of all the designing of artistic products for the industry.

Colour Psychologist: An expert in colour theory who knows the psychological or mental effects of colours on people. He is consulted before some particular colours are selected for various tasks by institutions especially health and mental institutions.

Art Therapist: A person skilled in the use of art as a form of therapy or medicine for curing mentally deranged and emotionally disturbed patients.

Art Historian: An artist who is well versed in the histories concerning the arts of various groups and people across the world.

Art Critic: An expert in the critiquing or evaluation of works of art for competitions and examinations. He also reviews various works of an artist and writes detailed commentaries on each of them for publication in journals and leading newspapers.

Art Director: The director in charge of the artistic features of a theatrical production (costumes, scenery and lighting).

Art Consultant: An expert in art who is usually consulted by firms, industries and institutions to give technical advice on decisions related to art such as choice of colours, emblem or logo etc. of the institution.

Art Collector/Trader: A person who collects several artefacts and trades in them.

Art Administrator: He is a manager of the art department of an institution who is responsible for all decisions relating to art.

Archivist- A person in charge of collecting and cataloguing archives (A depository containing historical records and documents).

Enrolling in the field of picture making as a field of study is very rewarding. Senior high school students who would want to further their education in the field of art can consider reading courses in picture making since it will furnish them with the requisite skills for their career development.

Discover the African Art of Adire Dress Making When You Travel to Nigeria

Lagos is regarded as the commercial nerve centre of Nigeria. It is known for its hustle and bustle, as well as an intricate blend of cultures – both local and foreign. Many residents in fact refer to it as no man’s land because indigenes from all parts of the country (and outside) have made it home.

The result is a breathtaking kaleidoscope of cultures evidenced – in part – by the regular display of different attires by each cultural unit. One of the most prominent cultures in Lagos is the Yoruba tribe. They are able to lay claim to being the sons of the soil in Lagos, but are accommodating to outsiders.

As a key component of South Western Nigeria, Lagos also shares fashion and cultural trends with adjoining regional states. And one of the most distinctive facets of the Yoruba culture is the Adire art form. From the earliest days of the arrival of foreigners in Nigeria, history has shown that one of the greatest attractions tourists and visitors have found in Nigeria, has been the Adire.

Adire is a unique traditional textile made by the Yorubas, using hand knotted cloths that have been dyed in indigo. The art of making this patterned cloth has been passed down across generations, even though at a time, it suffered a decline in popularity amongst practitioners and its patrons.

Efforts by some celebrated practitioners of this elegant age old art form have however helped to launch a recent renaissance in this field. Most prominent amongst those involved in this re-awakening of interest in the Adire, locally and internationally, has been Nike Davies Okundaye, a strong advocate of African Arts, with a mission to export it to the rest of the world.

She has achieved worldwide recognition for her exceptional artistry in making Adire cloths over a three decade period, and up till date. Her website http://www.nikeart.com provides extensive resources that offer insight into her work – including offering links to other websites which reflect the international appeal she enjoys. This exceptional lady was featured on the cover of The African Courier magazine, in its February/March 2010 issue, with six pages dedicated to a review of her work, including excerpts from an exclusive interview she granted.

Today, Nigerian fashion designers in the 21st century also creatively employ the Adire in evolving a unique range of very fashionable and trendy African designs, which are regularly showcased in fashion show catwalks across Africa and even beyond. This is one of the great benefits the Adire affords – it is highly adaptable for use in various forms, for various purposes – decorative or otherwise.

If you are a lover of African art, the Adire dress making process is definitely one to be explored. More importantly, especially if you feel you cannot spare the time to visit a place where these unique creations are made, look out for the many shops where beautiful Adire cloths are put up for sale. Be sure to get informed opinion about how to purchase the types that are durable, and will not fade when washed, at reasonable prices.

It would interest you to know that quite a number of good hotels in Lagos, and other western states often have gift shops with sections dedicated to the sale of artworks – including Adire. Note however that these shops can be a bit pricey, and that you can get much better bargains buying directly from the less pretty stalls of the local people or residents, some of who actually make it themselves. It is well known that the best places to buy well done Adire dresses include Abeokuta in Ogun State, and Osogbo in Osun State – where Nike Davies Okundaye runs one of a number of her galleries in the country.

So, don’t forget, when you visit Nigeria, to make out time to explore the world of Adire cloth making, picking up a few souvenirs to take back home with you. If the news we have heard from other visitors to Nigeria is anything to go by, you and those you share your artistic gifts with, will be raving about and showing them off with pride!

Making the Leap From Corporate to Entrepreneurship

At the end of June 2003, I chose to leave a very secure job in banking to start over as an executive coach. Although I’d been in business for myself prior to joining the bank, it had been almost five years. During my time there, I had the privilege of working with a great team that cared deeply for their clients and believed in the direction we were heading.

But it wasn’t enough for me, and I knew it was time to become a full-time executive coach. I leapt from the security of a regular paycheck – days dictated by a strict culture with high stress and expectations, back to the unknown and a new business.

As I told my team, it’s not that I wanted to go; it’s that I couldn’t stay. I had to try my hand at entrepreneurship, and the opportunity to work with individuals who wanted more success, ease, greatness and control in their own lives. Now, I’m ecstatic helping my clients find exactly that–whether they’re in the corporate world or working solo.

Here are some tips and action items that’ll help you get & stay focused in your new role of an entrepreneur.

Entrepreneurship: Is it for you?

Are you the kind of person who relishes the role of entrepreneur? Do you love the thrill of victory? Can you handle the agony of defeat? And in either case: Will you try again?

There are tons of businesses in existence, but yours must reflect you to truly be successful. Can you connect with your ideal client and tell the story of your business in a way that’s powerful for both you and the listener?

Who’s on your team of experts to help you in your role as an entrepreneur? Who’s your coach? It’s all about people-and “people” is also about you, those you help, and those who make you successful.

ACTION ITEM: What will I do today to become more successful – what people will I connect with to advance my goals? Do I need a coach to play my best business game?

Profitability: Defining the business of your business.

As an entrepreneur, you’re full of great ideas and you know how to implement them. However, it’s easy to lose sight of the daily need to stay profitable. Leaving a paycheck is never easy-yet, the thought of owning your own business can be very tempting. It’s important to know what your business model looks like and how long it’ll take you to be profitable. Do you have financial reserves as you build your business? Can you afford to be a professional businessperson (i.e. website, business cards, marketing and advertising, office space, etc.)? You’ll attract business as you become a business!

And please don’t underestimate the importance of the desire and need to be profitable. This isn’t magic-it’s a well-planned strategy to turn your passion into a career. Don’t give away your product or services, because good intentions don’t pay the bills! (A book on this subject that I strongly recommend is Napoleon Hill’s Think and Grow Rich.)

So, what does pay the bills? Good work that’s honored through revenue. So, begin with the desire to make a life through your passion and the work you do–and be paid to do it. If you’re truly tapping into your passion, that’s the foundation of a great business-and great businesses fail less. However, if the stress of making money is so great that you can’t survive slower times and a tough economy, proceed with caution. Remember: Profitability is about running a business that sustains itself and brings a profit to you.

ACTION ITEM: What will I do today to become more profitable, both personally and professionally? What do I believe about being profitable and what model am I working from or creating? What people will I connect with to advance my goals? Do I need a coach to play my best business game?

Strategy: What’s in your business playbook?

The overall strategy for building your business is something you should think about every day. The key components to a good strategy aren’t magic nor secret-it’s simply hard work, focus, effort, discipline–and a burning desire to create something you can see clearly.

With strategy comes the question of your transition from corporate to entrepreneurship. When is the right time? The answer: When you’re willing to live with the consequences of your decision. If you’re considering transitioning while working at your current job, remember–part-time is tough! How much can you work on your business if you’re also working for someone else? And if you’re working after hours, finding a convenient time for both you and your clients can be a real issue. If you have a product, will you be available to speak with your customers and ship items in a timely manner?

Being an effective and successful entrepreneur requires you to be completely present and listening & responding on multiple levels. If you stretch yourself too thin, you may not succeed. Strategy is about having a plan that you’re prepared to implement and then live with the outcome.

ACTION ITEM: What will I do today to develop my strategy for succeeding in my existing business or building a new one? What people will I connect with to advance my goals? Do I need a coach to play my best business game?

Leap when you’re ready to leap-but when you do, do it with joy and abandon. Business is a risk – but success comes from risk that is calculated and well-planned. Be prepared for success by knowing what it will take for you to be successful.

Making Monopoly Better by Youth Financial Education

From an early age, we are taught the wrong things about money and business. Consider the very popular board game Monopoly(R). The game was developed by an engineer at the beginning of the 20th century. In a world of Robber Barons and at the genesis of Scientific Management as a management science, it is possible that a strictly win-lose game is an accurate teaching tool about business. To me, this is a grossly inaccurate way to teach young people about business in a Knowledge Economy, where success is much more about fostering cooperation, sharing ideas and mutual success. Today’s business environment is all about fostering win-win relationships. It’s a great time to be running a business.

I love Monopoly(R) but I have found a few minor rule changes can make it a much more accurate depiction about business today. It also makes the game move more quickly and allows for teaching lessons of negotiation and the art of creating win-win solutions in business.

Rule 1) All rents are paid by the bank

Rents are not paid by other players. When a player lands on another player’s property, this simulates the market giving buying signals to the owning player.

Rule 2) Making Payroll

Every time a player passes “Go”, the player must pay 10% of the purchase price of all owned properties (both mortgaged and unmortgaged). This simulates making monthly payroll and teaches the player the importance of cash-flow management.

Rule 3) Partnered Ownership.

Players can partner to form monopolies and divide the proceeds as agreed. Property ownership is no longer an attrition game. Deal making is encouraged much earlier in the game. In the traditional game, many players wait until nearly all the properties are acquired to begin making deals, which draws the game out. In business, jumping on opportunities quickly is vital to success.

Rule 4) Private Lending

Players may lend money to other players under whatever terms mutually agreed upon. Successful business people know that a lack of money is rarely an obstacle when the opportunity is great. Part of the art of deal making is assembling the team that has all the necessary resources. Often, one party brings funding.

Rule 5) Ending the Game

The game ends when the last hotel is sold and therefore, the market has achieved “saturation”. This teaches the importance of taking action quickly and encourage deal making as soon as possible.

A few simple rule changes like these can reinvent Monopoly(R) and make it a much better learning tool.

Making Use of the DotNet Application Framework

Many offshore providers have banked on the highly powerful.NET platform to provide domain and industry-specific solutions to the clients. Most of the companies have a strong team of expert developers and experienced IT professionals who can leverage the technology to meet client requirements. Right from the 1.0 framework,.NET has been instrumental in offering a robust platform for multiple applications.

The developers who work for such offshore software development companies are usually quite well-versed with the technology and their knowledge spans the length and breadth of.NET development..NET actually helps in the creation of highly functional and profitable solutions for different types of clients. Tailor-made solutions can be created within no time since the latest.NET Framework 4.0 offers myriad options and features.

To make the most of the.NET framework 4.0 and the platform, companies have dealt with ASP.NET and also used C# and VB.NET. To leverage the features, one can also make use of.NET WinForms, web services, XML, SQL Server etc. It is important here that even with the expertise in place, one needs to deliver the solutions in a timely manner.

There are many companies who offer a number of engagement models to choose from. But one needs to be constantly flexible and have scalable resources to adapt to the client’s needs.

Some of the industry-specific services offered with the help of the.NET framework include:

.Net e-commerce solutions with E-commerce storefronts and payment gateway options
Customer Relationship Management and add-ons for resource management
Intranet, Extranet and Portal Development
Business and Financial Solutions
Government contractual projects and administrative solutions
Service Management Portals for Reporting and Support
Supply Chain Management Processes
Operations management systems, Knowledge repositories etc.

There are a plethora of companies who even provide legacy modernization services which involves migration of a legacy application to.NET application. Application migration can be performed for an application developed in VB 6.0 to VB.Net, and from ASP to ASP.NET. There are some providers who even migrate an open-source application made in PHP to be migrated to.NET. Custom migration solutions are also provided by some software development companies.

Some of the Desktop application solutions involve Network management, Smart Client & XML Web Services; SharePoint Web Parts Development, offline CRM applications, contacts management system with different search features etc. One can get a customized solution created which are mostly stable and secure. Cross platform migrations with secure configurations are highly helpful too.

Internet Secrets – Making Money Online

If your business is not offering its product/service online, then you are surly living in ancient times. Companies today have realized that in order to remain competitive, they have to reach today’s’ customers who do business mainly on the internet. Running a business online means that you have an international audience. And having a worldwide audience means that your business is up and running seven days a week twenty four hours a day. While your customers in United States are sleeping, those in Japan would defiantly be awake. An online business never goes to sleep; customers are always visiting night and day. Because of this, your online company must be staffed all the time in order to keep a close eye on potential sales and new customers.

When managing an online home business, communication is vital. Using instant messaging and email as a type of communication between your staff and yourself will surely have great benefits. There are also several different types of technologies available such as the VoIP which gives you the ability to communicate with your staff and business partners from any place on the planet. But since you and your business associates live in totally different time zones it is very important to set up certain times of the day when you can talk with them concerning different issues and updates that your company faces day after day and what they should to do deal with it. You should ensure that they follow your schedule and instruction.

Meetings are also very important for online home businesses. Having Meetings will inform you of the issues effecting your staff and issues that your company might be facing. To save effort and time, an internet businesses can meet online in conference rooms. This will get rid of the need for manual preparations and physical space.

One of the biggest secrets to making money online is brand promotion! Yes, brand awareness is very important even though you’re business is on the Internet. Brand building means providing fast services, great products and great experiences to your clients. Yes, you will surly want all your clients to have a good experience. Remember, news spreads quickly online. If you have just one visitor who has had a bad experience with your business and then spreads a bad rumor, chances are your companys’ name will be destroyed.

Remember that your site is the face of your online home business and should not be a secret. Making money online would mean that your business must keep up with current technological advances. In designing your sales page always remember to keep navigation at the top of your head. Potential customers will not want to visit a hundred different web pages simply to buy one item.

Surviving online is tough, Every single day there are millions of businesses going online and even more people setting up online businesses. Ultimately, the key to being successful in any endeavor is to totally love what you do. Remember, not everybody gets to affect lives every day on a global scale. If you would like to know more on this topic check out Dotcomology [http://MakingMoneyFromHomeOnTheInternet.com] the art of making money with your home business.

Making Money Online: Traditional Print Publishing versus Online Subscription Website Publishing

If you want to see a traditional print publisher explode all you need to do is say “Print publishing is dead; it’s just old fashioned editors that are keeping it on a life support system!”

I don’t actually believe print is dead, but its fun watching the reaction.

Indeed online publishing should be a natural extension of traditional newsletter, newspaper and magazine publishing, but many of the publishers look at the web as it is persistent and unwanted veruca, which they can’t get rid of.

And they never will be able to get rid of it!

The web is here to stay and it will start eating more and more of the traditional publishers lunch…..and here are some of the reasons why.

If you are a traditional print publisher please take note.

Low cost of delivery at a time when postage and physical distribution costs are rising
No typesetting and printing costs. Editors and contributors can add articles and comments directly to the website as they are written
Archives of content can easily be made available in a simple, searchable format, adding great value for subscribers. Print publication readers rarely archive old magazines and newsletter as they are difficult to search, so the value of the information is quickly lost
Ability to constantly update and refresh content. No need to be restricted by publication dates. These opens up new areas of content that would previously not been possible. E.g. breaking news, investment advice, etc.
Online membership administration can be completely automated, avoiding the need for costly manual processing of cheques, standing orders, direct debits, etc.
Members can interact with each other through online discussion forums; this interaction creates a sense of community and engenders greater loyalty
Global reach enables niche subject areas to become commercially viable at little extra cost
Content can be provided in multimedia formats including audio and video. Podcasts are becoming an important way of distributing information
Different membership offers can be easily tested, tracked and tweaked
The publisher can observe in real-time what areas of the site are most popular and use this market intelligence to continually improve the offering. Print publishers have no idea what articles subscribers read and value
A website is always on and always available wherever a reader is
The cost of marketing will be reduced as the search engines starting listing a site on the search results pages
New members get instant gratification. They can sign up and be reading the very latest information within minutes

To finish off with I will leave you with a quote from one of the most powerful and influential publishers in the world, Rupert Murdoch:

“I believe we are at the dawn of a golden age of information – an empire of new knowledge. It is difficult – indeed dangerous – to underestimate the huge changes this revolution will bring to print media or the power of developing technologies to build and destroy companies”

“Companies that expect a glorious past in print to shield them from the forces of change driven by advancing technology will fail and fall.”