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Corporate Social Responsibility (CSR)

Social responsibility is the theory that every entity has a duty towards the common good of society at large, in order to maintain a balance between economy and ecology. This responsibility can be at an individual or organizational level, but the idea is to give as much good back to the world that we live in, as we take from it.

Economic development has always been seen as a trade-off between sustaining the world we live in and improving the economic climate, more so in urban societies where commerce seems to override the health of the environment. However, this need not be the case. With social responsibility, we can find ways of sustaining a balance between the two by either not engaging in acts that are harmful to the environment (passive) or working towards the advancement of social goals (active).

Corporate Social Responsibility or CSR refers to the efforts of a profit-making organization or business establishment, in the area of social betterment. The World Business Council for Sustainable Development defined CSR in one of it’s publications, as “… the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large”. It is often argued that CSR comes directly in the way of an establishment’s fundamental role of economic growth and profit making. However, it is clear that economic growth can only take us so far in a world where human, animal and environmental welfare takes a backseat. CSR is now a vital organ in the machinery of most established organizations the world over.

Similarly, Student Social Responsibility (SSR) and Individual Social Responsibility (ISR) are also viewed to hold both positive and negative repercussions to a society. Should an individual focus on self-interest alone or the larger interests of the community? Should a student concentrate on succeeding purely in academic pursuits, or does he or she benefit from being involved in the welfare of the society? The answer is simple: there is no individual gain when the community suffers; the fruits of one’s academic excellence hold no value when a society isn’t functioning optimally.

To this end, it is up to the individual or the organization to choose an area of social responsibility that they believe they are most suited to contribute towards. A good example of best practices in social responsibility and sustainability comes from Levi Strauss. The company came under fire from Greenpeace for its clean water practices at some of its manufacturing plants in Mexico. Levi’s made an open pledge on its site to work towards this weakness. By re-thinking water consumption at every stage of production, the company now has a new line of jeans, which uses up to 96% less water during the production cycle.

Trusted Social Media Agency Services For Your Business

In our current modern era, social media agency services play a very important role on the stage of digital marketing. Why? Because billions of people use the worldwide web and specifically social media, every single day. It doesn’t matter what you sell, it only matters how you market what you sell. And if over half of the world’s population is on SM, what better way to broadcast you product and brand than in front of such a large audience?

We know how stressful it can be to trust another person to manage your social media. Especially because with Facebook, Twitter, etc, both good and bad news spread very, very quickly. That’s why at SociallyIn, we strive to be a social media agency services you can trust to deliver only the best for your business, which includes brand management, social consultancy, the monitoring of social media channels, pay-per-click social ad campaigns, cross channel promotion, affordable social media agency services pricing, and more. Why be out of the social media groove when you can be SociallyIn?

One of the most important things to remember about social media is that it’s the perfect way to engage your customers. If they have a complaint and you’re quick about responding and making things right on SM, chances are you can avoid a lot of bad publicity that can bring bad results to your business. One of the downsides to SM is how quickly news can spread. So what can you do to use this effect to your advantage? The answer is how you deal with customers and if you are giving them a listening ear or not. What’s the secret? Always be willing to listen to negative feedback as well as positive feedback.

SM posts can drive traffic to your Site.

It’s true. Posts on social media can drive some good, quality traffic to your site that has the potential of turning into returning customers. Yes, you want the world to enjoy your wonderful site and draw attention to how awesome it is, but you don’t want it to appear as if you want to draw attention to it, right? That’s why a timely, well-written and attractive post on social media plays such a big role in bringing in new traffic. You can send people directly to your homepage or a certain landing page on your site without using a sales pitch that nobody wanted to hear anyway. Now let me ask you this: who wouldn’t want a piece of that goodness?

Your ultimate goal should be to prove to your customers and even the world at large that you’re not just another corporation who sticks their content online and couldn’t care less how you feel about it. Nope. You want to prove to the world at large that you care about their opinions. That how they feel about your site does really matter. That in the end, if they’re not happy, you’re not happy.

Did you know thatsocial media agency services can actually actively boost your site’s SEO? That’s right! But how? Search engine crawlers are constantly doing their research to find out which sites are earning the most traffic and which sites are being left forgotten and abandoned out in the vast world of internet space. If you have a good content SEO strategy, using social media posts to promote your content can be a wonderful tool. Interested in finding out how to make that happen? You’re in the right place.

Business is all about outdoing the competitors. You want a better ad strategy, a better search engine optimization strategy, a better content strategy and a better social media strategy. Most of the time, the bigger businesses have the upper ground because their budget is a little higher. But this doesn’t have to decide whether or not you’re going to kill your competition or not. Nope! We offer this agency services for small businesses, too. It all comes down to whether or not you’re willing to sacrifice the time and effort to be a little more creative, spend more time writing, dive into learning more about your industry and truly engaging your audience through educational and conversational posts and images. If you can commit to doing that, we can guarantee you’ll end up with fantastic results and a crowd of customers that are not only committed to your brand, but are going to share it with the world.

In the end, we have to face facts. Social media marketing is stressful. More and more so with each passing day as new rules, updates, strategies and tricks stroll onto the scene. It can be difficult to keep up with, most especially because we realize you’re probably buried in work as it is, because we can relate. Running a business is hard work. But that’s where we want to help you. If you have goals for your social media marketing and management, we’re going to help you reach those. We believe in helping small businesses get established as well as helping larger businesses and corporations. Are you nervous about whether or not your SM strategy is working for you? Look no further, because we want to help you make your social media dreams a complete reality. We have different social media marketing packages made exclusively from a well-established social media agency that will fit for anyone in any industry. We want to create a perfect strategy just for you. Without excuses, without hidden expenses and right out of the gate. But that’s what we’re here for: This agency Services you can trust. So what do you say? Get our consultancy today!

This post is originally appeared at https://www.sociallyin.com/social-media-agency-services/

Creating a Borderless World through Social Networking

Over the years, Internet is continuously evolving and inciting endless creative ideas that leverage novel online marketing strategies such as social networking sites to achieve a greater share of on line business networking.

The rise of social networking sites has created a borderless world by reaching out to people around the globe regardless of race or nationality, profession, affiliation, education, and aspirations.

The concept of “bringing the gap of technology, business and friendship…” is ConBuzz’s

(http://www.conbuzz.com) primary objective of connecting to the world, leading professionals who desire for career advancements to a higher level of endless opportunities as well as achieving job satisfaction and stability their hearts so desire.

ConBuzz, established in November 2006, holds its corporate office in Florida, U.S.A. The company prides itself with its innovative and comprehensive business and acquaintance needs. It keeps its millions of members from around the seven continents updated on daily news, current events, and business events all over the globe. Its global network assists all its members to work its way to grab unlimited possibilities of being connected to the whole world through its state of the art technology.

ConBuzz offers a variety of services covering the field of law, finance, management, marketing, IT and Internet, architecture and construction, arts, creative, media, and employment.

Its legal services team is composed of top-notch lawyers who are adept in business and corporate law, intellectual property/patents, labor and employment law, mediation and arbitration and real estate law.

Its financial group is a team whose expertise evolves around accounting, financial planning, insurance and real estate, while its management team excels toward business processes/operations, change management, organizational development, outsourcing, and strategy consulting.

If you are looking for comprehensive marketing advice, ConBuzz has a group of professionals who are experts in the field of advertising, branding, direct marketing, events and tradeshows, market research, public relations and communications, search and online marketing.

In keeping abreast with global demands and competitions has a team of IT and Internet experts who are well trained in interface design and usability, networking and security, technical support, translation and localization, web design and development, and technical writing.

ConBuzz likewise gives assistance to employment related matters like recruitment and placement,

executive search, technical recruitment, career coaching and resumes, and executive coaching.

In the field of art and media, ConBuzz employs its cutting edge technology in audio, video, multi media production, graphic design, photography, printing, writing, and editing.

ConBuzz is designed to heighten social networking for business networking to its maximum level and create virtual communities of people into global proportions with the ultimate objective of utilizing technology in reaching out to the whole world.

4 Key Considerations For Every Social Media Marketing Campaign

Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process that can adapt to growth over time and change.

New social media channels are popping up left and right, especially for niche social networking communities and geo-targeted business networks. In order to reach new prospects, you’ll need to continuously expand your reach across the appropriate new networks. With each expansion, whether you are launching your initial social media marketing campaign or launching into a new social network or space, there are four key considerations. This article does not address the details for your social media game plan to include your business strategy, goals and actions required to make it happen, but rather offers a repeatable approach that can be applied throughout the life cycle of your campaign.

1. Start Small

If you are just venturing into the social media world for your business or deciding it’s time to get serious with your social media involvement to truly take advantage of this incredible marketing opportunity, take a step back, focus and start small. It is easy to get caught up in the possibilities of social media marketing and quickly jump into too many areas at once. This will not only be overwhelming, but will water down your campaign. Do a little research or hire a specialist who can advise you to pick two or three social networks that are most applicable to your business. Setup your profiles, identify your target audience, and start to build your presence in those select networks ensuring you stay aligned with your business strategy.

2. Get Comfortable

Developing comfort and familiarity with social media forums and technologies is very important, especially if you are new to the social media space. You need to be comfortable with not only how to use the technology, but in engaging with your target audience. Your interactions should be natural and personable. A key benefit of social networks is the ability to talk “with” your audience and not “at” your audience. You are sharing ideas and providing value to your prospects and to leaders in your industry. There are countless ways to connect with your audience based on your business and area of expertise. A little trial and error is fine. Test the water, try different approaches and be sure to track and measure the outcomes so you can determine what works best.

3. Establish A Routine

This can be a difficult area for many businesses. Yes, it takes some discipline but once you establish a routine that works for you, you will have consistency which is essential to social networking. If you only post an update on Twitter once a week, an article on your Facebook page now and then and respond to a discussion on your niche social network once a month, you’re not gaining visibility. The more you contribute, the more visible you are. Staying active and providing value will lead to return on influence or brand recognition which in turn will lead to return on investment. What routine works best will be different for each business and will depend on whether you are running the campaign alone or with help from colleagues or a social media specialist.

For some, it’s best to group social networking activities together at one time during the day in order to focus on other tasks through the remainder of the day. For others, building in small amounts of time throughout the day to focus on a specific social network is easier. There are some great tools to schedule your posts in advance across multiple networks such as Hootsuite (my personal favorite) and Tweetdeck. This can save you time and help you maintain that consistent level of interaction. Not all updates and post should be pre-scheduled but incorporating some that are scheduled is a good practice and also a great way to utilize the services of a specialist. By delegating some social media marketing activities you will have more time to personally interact with your target audience replying to comments and responding to discussions on a routine basis.

4. Expand

Once you have fine-tuned this process for two or three social networks, you can expand into new networks but first, do your research. You need to determine the best social networks or social media space where your business should have a presence. Maybe this time you want to reach out to niche communities. Perhaps it’s time to venture into video marketing, a truly exciting space in internet marketing with such possibility for going viral if you do it right. You may be ready to start your own social network. There are readily available tools to make this happen. Decide what social networks should be next on your list and begin the process to build upon your existing strategy starting back at number one.

Whatever direction you take your campaign, by remaining within the framework of these four considerations while you build out your strategy, you will maintain control and consistency which are key to the success of every social media marketing strategy.

Rev Up Your Social Media Marketing Strategy

In less than five years, social media has revolutionized not only our communication culture but how we conduct business. The dizzying effect of unlimited-and sometimes unfettered-24-hour access to people and information has transformed the various tools into a game changer.

There is a broad and increasing list of sites, including BlinkList, YouTube, Delicious, Flickr, Tumblr, BlogMarks.net, and the triumvirate of major sites: Twitter, Facebook, and LinkedIn. These social destinations have become to business professionals and entrepreneurs what golf is to C-suite powerbrokers-an opportunity to strategically network and close deals based on shared interests and personal engagement. But these sites do more, by offering users valuable real estate to advertise products or services, create and expand brand recognition, solicit feedback, build relationships, and create community forums. Users also have unprecedented access to consumers, hiring managers, prospective clients, industry experts, and opportunities.

Moreover, social media levels the playing field by allowing anyone access without restrictions on time, location, or social status.

The most diligent and creative players are reaping huge benefits. According to a report from Forrester Research, 55.6 million U.S. adults-just shy of one-third of the population-visited social networks at least monthly in 2009, an increase from 18% in 2008. Recent Nielsen research says Americans spend nearly 25% of their time online on social networks and blogs, up from nearly 16% a year ago.

The initial foray into social media can be daunting and bewildering. Newcomers to the space might wonder: Who’s reading? Will I be heard or noticed? Isn’t it all just fun and games? Isn’t it invasive? Making the effort worthwhile requires time, patience, and a work-smart-not-hard strategy. Whether you’re an entrepreneur or a corporate professional, the success of marketing your products, businesses, or your personal brand will be determined by how well you engage interest on the varying platforms. In part one of a series on social media strategies, Black Enterprise offers some tips to get you connected.

What Business Owners Should Know

Finding out who your customers are and how they like to be served is essential for the success of any business. Questions and surveys offered on social media platforms can help business owners quickly access that information. Jason Burton, social media strategist and marketing director of Lab 5702, a boutique marketing solutions firm in Kansas City, Missouri, says such data can help you position your product to broader groups outside your initial base of contacts. “Put your product in front of the trendsetters or the next level of users,” he suggests. “Targeted searches let you drill down beneath the surface to find followers and potential influencers that can use or promote your product or service.”

Location-based social mapping services such as Foursquare, Google Latitude, Loopt, Facebook Places, and MyTown allow consumers to benefit from their influence. For example, if you visit your favorite flower shop in Tucson and tweet it to your followers, you get $2 off your purchase. The greater the network and influence, the bigger the discount. These services also enable users to find friends and events; share locations, updates, tips, photos, and comments; and share across online social networks and blogs. Loopt has more than 4 million registered users and partnerships with every major U.S. mobile phone carrier and is available on more than 100 smartphones, including the iPhone, BlackBerry, and Android. Google Latitude and Foursquare boast more than 3 million users each. Greater social media interactivity has been facilitated by mobile apps such as ÜberTwitter, MobileLinked IM, and Nimbuzz. According to a Juniper Research report, the number of downloads from mobile application stores is expected to rise from fewer than 2.6 billion per year in 2009 to more than 25 billion in 2015.

What Corporate Professionals Should Know

Carmen Hudson, CEO of Tweetajob in Seattle, oversaw employer branding campaigns when she was senior manager of talent acquisition for Yahoo and has witnessed the shift in recruitment practices. “Companies are cultivating and marketing a brand that attracts and is attractive to certain types of candidates,” she explains. For companies such as Yahoo, Starbucks, Apple, and Microsoft, social media is increasingly at the forefront of that strategy. Recruiters will, for instance, use LinkedIn to create a search stream of attributes to find precisely the type of candidates hiring managers are looking for with minimal time and fuss. Moreover, Hudson adds, “They’re also looking at how many followers you have. Do you have a strong network? If you’re an expert, friends and/or follower numbers are strong indicators of that.”

A Jump Start Social Media survey of hiring managers indicates that 66% go to LinkedIn to find candidates for openings, 23% go to Facebook, and 16% to Twitter. “Job seekers who frequently post and update profiles are nimble and often get to job opportunities first,” Hudson says. “Recruitment officers can execute a well-rounded and more diverse search, through a search stream of attributes because they now can meet candidates where they play,” says Hudson. At the same time, companies can promote the brand and the company message, which gives the job seeker a more informed perspective on the companies as potential employers.

How to Maximize Social Media Marketing to Promote Your Brand or Business

• A blogging platform such as WordPress or Blogspot, is essential, advises Warren Laidler, webmaster and creative director of DeLite Multimedia] in New York City. Blogs have greater potential for organic leads because their content-rich nature makes them more search engine friendly. Search engines love content-driven platforms and rank them higher than static websites. “Think of your blog as a launch pad or hub for your enterprise. Your social media efforts should lead back to your blog or website, which should be dynamic and informative, providing content and information that encourages visitors not only to return, but to distribute your content to their network.”

• Blogs or websites should contain SEO, or search engine optimized, keywords and phrases that help visitors find the business when they search via Google, Yahoo, Bing], and others. Laidler also suggests pulling in RSS feeds and useful links into your blog. “RSS feeds allow you to import content from outside sources and are a great way to share information that visitors find interesting.”

• Work on engagement and consistency. For example, your Twitter timeline should be a combination of original updates, retweets, or shares from other sources, replies from connections, inspirational quotes, and trending topics. A standard formula is two to four tweets per day. Positive activity can also blossom quickly and create buzz that reaches well beyond a business’ core audience. In the virtual world, consumers and job seekers can become influencers and trendsetters by persuading their network to take action or buy a product or service. Laidler suggests using tools like Klout or Twittergrader.com to measure your social media influence and find out the reach of your Twitter posts.

• Choose a picture for your social media avatar, rather than a logo, advises Joel Comm, social media expert and New York Times best-selling author of Twitter Power. “People like faces associated with companies. Customize your Twitter background. Use photos, links, contact information, RSS feeds, etc. to individualize and promote your brand.”

• Choose a third-party application or service, such as TweetDeck or Hoote Suite, SocialOomph and Twaitter, which allows quick, easy distribution of posts and other content among multiple social media sites. “You can incorporate plug-ins or apps on the sidebar of your blog page that allows visitors to easily access all your social media,” says Laidler. “All social media sites have plug-ins or widgets that allow fast, easy updates with one click.”

• Don’t follow everyone who follows you on Twitter. Conduct targeted keyword searches for individuals, companies, and other industry players who are important to you or who you want to have as a client.

• Show off your expertise. If you’re in business, you’re already an expert with valuable information people want to know, Comm says. Use your talents, passion, ability, and personality to your advantage.

Uses of Social Media Management (SMM) Tools

Social media and modern day commerce

The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market.

From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in touch with the world. A single WhatsApp group could contain the real estate contacts and data of an entire area code. A YouTube channel can be a knowledgeable source of information related to fixing up your car. One Facebook post could go viral and demand support for controversial matters that require change. Thus, social media serves as the perfect pitch for commercial enterprises, whether starting out or already in the game, to exponentially expand their reach and simultaneously understand the market better.

Social media has grown to strengthen client relations with businesses and amplify brand loyalty. With numerous modes of social media, a brand can take several formulas to reach a wide range of audiences, thereby dominating markets with its presence. Social media relies on the ability to relate. The market works on the same principle for any business to take off. Arguably one of the best qualities of social media is that its persuasive publicity urges industries to bring quality products and services to a competitive market. As the forefront of many innovative steps in the entrepreneurial world today, social media is the digital compass that any business must crack to manoeuvre through changing trends and growing markets. This is where social media management (SMM) plays a key role and sets itself apart as a governing force in the field of brand promotion, advertising and gaining market approval. Excellent social media management techniques dictate the success of a business in the digital world. This is confidently translated to durable results in the market.

Social Media Management (SMM)

With the rise of technological prominence in every industry, social media management (SMM) is backed by a set of digital tools that lay off the burdens that come with the hefty task of reaching out to millions in an instant. Managing content and delivering the right material takes time, effort and loads of creativity. The goal is to appeal to prospects in the most innovative manner possible. As the web is already saturated with creativity, getting your point across becomes that much tougher. This is why certain tools and techniques are required in efficient social media marketing for businesses across the world. These carefully structured, user-friendly SMM tools help manage content on multiple social media platforms in a timely manner while bringing the best out of communication with viewers.

Social media marketing tools available online have redefined the way we can use social media to develop a brand. Immediate results and constant monitoring can be done while the right measures can be taken to approach varying types of markets worldwide. SMM tools make it easier for business to see their progress in real-time and captivate a potential marketplace. Although there are several tools used in order of preference, some tools stand out for their exceptional design and functions. The techniques and managing style differs from person to person and the internet is home to various kinds of SMM tools that suit diverse managerial standards. Based on use reviews and popularity, there are few SMM tools that appeal to a wider range of users across industries.

Popular Social Media Marketing (SMM) tools

As of 2018, here is a list of the top trending Social Media Management (SMM) tools that have revolutionized marketing online:

HootSuite

HootSuite allows you to manage all your social accounts on one platform at affordable rates, engage viewers on multiple networks and share insights across teams. Facebook business features can be optimized with the help of tools like HootSuite. This tool allows you to quickly resolve customer inquiries, collaborate with a team and expand reach with employee activism. By keeping tabs on the social return on investment, the SMM tool allows users to make informed marketing decisions at crucial times.

Buffer

Buffer is SMM software that eanbles users to schedule and send posts at various intervals called as timeslots. The tool also provides real time post statistics to keep updated with interactions on social media. Buffer is equipped with many productive marketing techniques and gives you the provision to unlock additional paid features. To make the most out of Twitter, Facebook and other social media platforms, Buffer is a pervasive SMM tool available today.

Sprout Social

When it comes to viewer association Sprout Social is a good choice for marketers. Primarily focusing on social care creates strong relations between businesses and audience. With many updated features, the most recent Sprout Social features also include enhancements in social care efforts. Although some social media websites such as Instagram don’t allow third parties to post visual media, Sprout Social’s ‘Smart Box’ records activity on Instagram posts as well. Facebook and Twitter feeds can be managed easily with this SMM tool.

Hubspot

Also a paid SMM tool, Hubspot has proven to be a favourite among marketers online as a social publishing. With countless features, HubSpot specializes in SEO techniques, advertisements and audience involvement to bring the best out of marketing stratagems. With several integrated techniques like email listings and automated marketing, users can attract, convert, close and amuse audiences with HubSpot.

MeetEdgar

MeetEdgar is probably most known for its unique re-sharing option that allows automated content circulation. By recording social statistics the sky is the limit to growing your business online with MeetEdgar. Affordable, easy to use and effective SMM techniques make it one among the many stand out software used for social marketing purposes.

Agora Pulse

Agora Pulse has grown on SMM enthusiasts over the past few years as a dynamic social media marketer’s tool. With many useful features, Agora Pulse records viewer data and aids in crisp marketing policies, a prodigious social media publishing tool as well. Agora Pulse also utilizes a spam filter technique that resolves data traffic issues and regulates content on your social media posts.

With the growing demand for efficient SMM tools equipped with easy to use interfaces and exceptional functions, trending software such as these have revolutionized businesses with social marketing.

Role of SMM tools in marketing?

The applications of SMM software cannot be stressed in one go due to their manifold functions.

Time being the major concern; most users opt for SMM tools because they make use of time in the best way possible. With easy to use interface and time-effective management techniques, these tools help marketing professionals understand the market quicker and better as they delve deeper. From discovering new trends to conversation with prospects, these tools help control all your brand’s social media accounts on a single platform without having to individually log into multiple accounts. You can air information online within a set time frame and dictate the flow of customer interactions. Businesses witness drastic growth as the market presence is elaborated across diverse populaces. With SMM tools you can analyse and articulate continuous growth by building the unparalleled company profile.By segmenting a marketplace, businesses have authority over what information should reach which region and how much resource should be allocated for specific advertising endeavours. As a game changer, the commercial returns in terms of advertising and public relations is enhanced by maintaining a watchful eye over every step a business takes since inception and leap towards brand promotion.

The perks of SMM tools are infinite. You can manage conversations and set up polls or improve ratings at the click of a button. With a Birdseye view over every event you can prepare, reconstruct and refurbish new marketing strategies. By recycling posts at intervals, a technique available in many SMM tools, you can create a repetitive sense of urgency among people who come in contact with your brand. The customer should see that your brand value is above opposition. Among the many features that make SMM tools worthy, whether open source or paid, is the fact that the results are guaranteed provided that the content is appealing. Even if you have to pay extra bucks to reach out to the right people, SMM guarantees this output. The brand appeal will definitely attract more customers when the creative aspect meets with the perfect management strategy. The right social media management tool can be a substitute for an employee in regulating information and keeping tabs on business statistics

Sarkari Naukri Brings With it Endless Opportunities & Social Status

The sarkari naukri, otherwise known as government jobs, are in great demand nowadays. Since there are plenty of posts lying vacant in various government sectors, hiring people to fill up these posts is on the rise through various national and state-level examinations. There is a common belief among Indian masses that government jobs are full of noteworthy allowances and benefits, in addition to attractive pay scales. With countless sarkari naukri in the offering, you’ll always find one suiting your educational qualification and experience level.

The procedure to fill up government, bank, or railway vacancies is very organized and systematic. You need to go through several rounds of tests and interviews successfully to get a job. So before trying your luck in this sector, you must be well-aware of the various procedures involved in it.

The global economic downturn has left an adverse effect on the hiring process of many private limited as well as multi-national companies. Millions of employees in the private sector are being retrenched every day in the hope of reducing costs of running a business. New recruitment processes have been frozen by numerous large as well as small companies, thereby leaving innumerable graduates and post-graduates jobless after completing their courses.

On the other hand, government sector is mostly untouched by the global recession. The advertisements for sarkari naukri are being published frequently in the press, electronic media and the Internet. Job seekers are now heading for more government or bank jobs than jobs in the MNCs due to lack of openings there.

Most of the time, people who are looking for the sarkari naukri take job security, salary consistency and smooth life into consideration. Pension after retirement is one of the major attractions of a career in the government sector. Other benefits include timely promotions and increase in salaries that will be consistent and fixed. Though private jobs offer a quick growth opportunity in terms of salary and promotion, they do not have provisions for pensions to their employees after retirement.

In addition, obtaining a government job is not straightforward all the times. You need to get through levels of entrance exams and interviews to become suitable for a particular job. Private organizations boast state-of-the-art infrastructure and advanced technologies. In contrast, the facilities offered by the government establishments are more attractive in the form of the number of leaves available, special benefits for female employees, life insurance, etc.

Private jobs call for lengthy working hours that result in more physical and mental stress. The stress involved in private jobs will also lessen the time that you can spend with your family. People are now realizing the significance of safe work in government or bank jobs. On the one hand, the demand for bank jobs in India is mounting and on the other hand, the government is adopting effective measures to generate more jobs in the banking sector.

If you are making up your mind to do sarkari naukri, you can acquire relevant information on different exams from newspapers and the Internet. There are hundreds of websites that provide latest information on various government, bank or railway jobs. So, searching the Internet will be the most suitable alternative for you.

Corporate Social Responsibility of Private Companies in Natural Disasters

1. INTRODUCTION:

1.1. THE ABC of CSR:

History is the sole witness to the phenomenon of shift in priorities in Business. There was a sudden lateral shift, wherein the focus drastically shifted from profit maximization to welfare of the society. This in terms of various management Gurus was the era of ‘Corporate Social Responsibility.’ CSR can be defined as ‘bringing corporate behaviour up to a level where it is congruent with the prevailing social norms, values, and expectations of performance.’

By Indian Companies Act, 1956, Section(3) (1) a company means a company registered under companies act, like any juristic person company is a legal entity. By this act it acquires a legal status muta mutandis to that of a person, one who is capable of having his own Rights and duties. CSR is nothing but a way to accomplish the fundamental duties prescribed in the constitution of India which a normal legal person is suppose to follow.

According to Berle ‘Company’ is not merely a legal institution rather a device for attainment of socio economic end. In layman’s term Corporate Social Responsibility (CSR) is an obligation rather a mandate that a corporation needs to abide to in order to maintain a perfect equilibrium between the 3Ps i.e. Profit maximization, people’s right, and the planet. Nothing in this world comes for free, CSR is the opportunity cost that the company has to pay in order to exist in this society.

Archie B. Carrol (1979) defines social responsibility as a four step scale. He feels the company apart from economic and legal responsibilities also has ethical responsibilities. Several scholars tried to develop an integrated model to define the perfect structure of CSR, however no one has successfully propounded one.

Modern business organisation is nothing but a hub of socially conscious people who constantly make an effort to align their profitable opportunities and ventures with their social industries and values intact. CSR provides a skeleton of boundary for free market to operate in a responsible manner. It is an undisputed fact that the legal framework of India has empowered the companies to the heights of zenith, but one must never forget with great power comes great responsibility.

To conclude this section, It may be noted that CSR is not a modern discovery and certainly not a discovery that can be accredited to the economically developed nations around the globe. Altogether CSR has travelled a long way, from the lines of philanthropy to a legal mandate; it has incorporated several changes in itself. Hopefully the noble concept of CSR doesn’t disappear midst the urban blight.

1.2. CSR and Natural Disasters: A brief idea

There has been a rapid growth in the facet of CSR for disaster management and combating techniques. India has been customarily susceptible disasters on account of its unique geographical dimension. In view of India’s high vulnerability profile, the recurrent phenomena of a range of geophysical as well as hydro-meteorological hazards impact millions across the country leaving behind a trail of heavy loss of lives, property and livelihoods. Many Areas tend to lose their development gains due to these draconian events. The economic and social losses caused by natural disasters continue to scale year after year as disasters occur with unswerving regularity encircling every possible segment of the nation including the industrial and corporate sector.

Comprehensive risk management activities is an inalienable part of Corporate Social Responsibility. Corporate Sector in order to comply with this obligation has started exploring its precious mine of knowledge in order to obtain paradigms to avoid disasters. The Research and Development team of several companies have actively tried to adopt measures which would mitigate the risk of the disasters. In addition to this, the corporate sector can be a precious source of technical knowledge, as for example in the case of identification and research on technological solutions to prepare for and respond to natural disasters. On the whole, corporate sector has the prospective for fortification of its own safety and protection against natural cataclysm as well as in assisting the community in reducing its vulnerability to the disasters.

2. DISASTER MANAGEMENT AND PARTICIPATION OF THE BUSINESS HOUSES:

2.1. Brief Idea:

Despite of all the debates in the society it is an undisputed fact that Business houses can prove to be of immense significance in disaster management. After all the root of proper business development lies in the well-being of the society. A disaster doesn’t spare any strata of the society. When a disaster strikes, the first thoughts those race to all our mind is the – what is government doing? Where are the NGO? Where are the social support organisations? Business houses take a backseat and come to mind only as a source for fund raising. Unlike what we think and believe There is a lot more to Disaster Management (DM) than just providing monetary support. Many of the business needs like “Proactive support” is applicable in the areas of disaster management also. While government has responsibilities on one side the business also has equal responsibilities if not more to the society in such situations of dire needs. After all the business happens only due to existence of such societies and business needs shoulder its share of responsibilities.

Can business houses contribute more to disaster management that just provide money? Can there be a better proactive role that business houses in India can play in such disaster management situations? A vaccine is nothing but a proactive measure taken to avoid possible damage due to onset of a disease (when disease itself cannot be stopped). This is precisely what each business is trained for and focuses to do – to avoid future pitfalls and protect itself against future uncertainties.

2.2. The Indian Perspective And Role of Companies:

The companies in India have closely weaved philanthropy in their business schedule and most importantly, they never tried shying away from the moral and ethical obligation they have as responsible part of the country. ‘N’ number of example can be quoted from our day to day life where such mega mammoths have come up for help, times when they were needed the most. Gandhi described large business as ‘trusts’ of the ‘wealth of the people’ and thus emphasized on the larger social purpose that industrial wealth should serve in India. Following the same ideology a number of companies have taken the front seat and tried mitigating risk at large. The Companies that have taken a lead are:

• The Birla Group: Birlas have opened the Aditya Birla Centre for Community Initiatives and Rural Development with focus areas of sustainable livelihoods and environmental sustainability. Specific projects include developing and building capacity through Self-help groups, SGSY – dairy, readymade garments, jute project, basket making, aggarbatti (incense sticks) making, bee keeping, durries making, check dam, irrigation, land development, Soil and water conservation, Pasture development, Social forestry/ plantation activities/ nursery, Horticulture, Farmer training etc. The foundation also stresses on infrastructure development by focusing on creation and maintenance of Roads, Dams, Community centers, water channels and culverts.

• The Bajaj Group: JBGVS, a Registered Society and a Trust, is an apolitical and secular organisation which aims to act as a catalyst for rural and urban development. It assists the resident community of the selected villages and areas, in integrated development, making their villages and areas into models of excellence for others to emulate. JBGVS works with the participating rural community in the selected villages to improve their quality of life. Stress is laid on alleviation of poverty, health care, education, empowerment of women & gender justice. JBGVS relies on a participatory approach in implementing all its projects and also that of the local elected bodies like the Gram Panchayat (village council), Co-operative Societies, Self Help Groups, Women and Youth Clubs in decision making. JBGVS works at the grassroots level in 33 villages and hamlets of Khed and Maval Talukas of Pune District and 11 villages of Aurangabad district, Maharashtra. The integrated development activities under implementation include women empowerment, income generation, health programmes, agricultural extension, animal husbandry, watershed development, drinking water schemes, sanitation and education. 5600 families comprising a rural population of about 30,000 people are co-partners in these development activities. An HIV/AIDS Awareness, Prevention and Care Programme called ‘Project JEEVAN’ was launched in September 2004, with the aim of generating awareness about HIV/AIDS, thereby, arrest further spread of disease and help those affected to lead a comfortable life. It covers 33 villages in Pune District and slums of Pimpri Chinchwad Municipal Corporation (PCMC) area.

JBGVS has been implementing Drought Prone Area Development Project of Zilla Parishad in 7 villages of Pune District since 2003. The overall project cost is Rs.2.10 crores and it includes watershed development work over 3,500 ha. 22 farm ponds, 3 diversion bunds, 4 soil nala bunds and 3 cement check dams have been constructed till April 2008. The activities carried out under this programme helps increase water table in non irrigated area, wells and thereby increase crop yield.

• The Reliance Group: The Reliance Rural Development Trust (RRDT) works to improve the rural infrastructure under the Government of Gujarat’s rural development plans. RRDT created 760 facilities in the rural areas at a cost of Rs. 24.07 crore. The facilities included 247 concrete roads, 465 anganwadis, 38 drinking water facilities, 1 panchayat office, 2 community halls, 5 check-dams and 2 other amenities in the rural areas of the State of Gujarat. RRDT has turned out to be an exemplary corporate NGO implementing government’s developmental plans for rural areas of Gujarat. It is a unique synergy between a corporate giant like Reliance Industries Limited and the Government of Gujarat, formed to carry out rural development projects in private public partnership.

• The TATA Group: The Tata Group instituted the Tata Council for Community Initiatives (TCCI) to work out a comprehensive plan for its social and community initiatives. TCCI acts as a facilitator for the entire group’s social initiatives. It is the umbrella agency that guides and supports Tata Group companies with their community development initiatives. Reinforcing the implicit beliefs the Group brings to its mission of sustainable development with an explicit set of structures, TCCI has a charter that embraces social development, environmental management, biodiversity restoration and employee volunteering. The Tata culture in this critical segment of the overall corporate sustainability matrix – inclusive of working for the benefit of the communities in which they operate, of building India’s capabilities in science and technology, of supporting art and sport – springs from an ingrained sense of giving back to society. In collaboration with the United Nations Development Programme (India), TCCI has crafted the Tata Index for Sustainable Human Development, a pioneering effort aimed at directing, measuring and enhancing the community work that Group enterprises undertake. The Index provides guidelines for Tata companies looking to fulfil their social responsibilities, and is built around the Tata Business Excellence Model (TBEM), an open-ended framework that drives business excellence in Tata companies.

• Infosys: Infosys Foundation has made significant contributions in disaster relief and rehabilitation. It has worked in the tsunami-affected areas of Tamil Nadu and the Andaman Islands, earthquake-affected areas of Kutch, cyclone-devastated areas of Orissa, tribal areas of Kalahandi in Orissa and drought-hit areas of Andhra Pradesh. After the Indian Ocean Tsunami, the Foundation helped victims in Tamil Nadu and the Andamans at various stages.

• The Oil & Natural Gas Corporation (ONGC): The corporation organizes health and community welfare programs in the neighbourhood. Major emphasis has been given for promotion of education, health and community development and in times of natural calamities such as floods, cyclones, earthquakes, landslides, etc. Priority is given to areas around the projects with the following themes:

Education, Promotion of literacy and higher education, Grant of scholarship & assistance to deserving young pupils of weaker sections of society, Facilities for constructing schools, renovation of school buildings, other infrastructure, Healthcare & Family Welfare, Medical camps, Mobile dispensaries, Supplementing the efforts of already existing health centers in the rural areas, Health care for women, children and disabled.

• ICICI Bank Ltd: Its work is focused on four distinct areas:

Sustainable development: To provide the poorest of India’s households access to technology and services that improve livelihoods while conserving natural resources and protecting ecosystems.

Climate change:To promote investments, policies and research that reduce the impact of harmful climate change, improve India’s ability to adapt to climate change and explore linkages between poverty and climate impacting behaviours

Responsible Investment:To encourage policy makers, financial institutions, corporations and individuals to incorporate long term thinking on environmental impacts into investment decisions and to measure quality in green investments.

Accountability:To engage in research and policy advocacy to improve environmental governance and encourage accountability for environmental degradation.

Apart from these there are several others who have effectively tried evolving ways to mitigate disasters and their effects. Others that follow closely behind are Mahindra and Mahindra, Eicher, DCM Shriram etc. A glimpse of such an unending list gives us a feeling that we do reside in a nation where not only people but also the corporations keep their schedule in line with philanthropy and ethics.

3. RECOMMENDATIONS:

Companies should concentrate on disaster mitigation, i.e., minimizing the potential risks by developing disaster early warning strategies, preparing and implementing developmental plans to provide resilience to such disasters, mobilizing resources including communication and tele-medicinal services, helping rehabilitation and post-disaster reduction.

There are three main ways in which corporate sector contributes to the process of disaster risk reduction:

• Corporate Social Responsibility (CSR) in supporting relief, rehabilitation and risk reduction activities;

• Redefining the business continuity plan to factor in hazards, risks and vulnerabilities;

• New business opportunities created in disaster reduction due to the increase in emphasis on risk reduction.

In many countries, big business houses have their own non-profit organizations which run range of social projects on education, health, community development and entrepreneurship development etc which reduce disasters in the long run. Smaller business houses mainly contribute to projects run by NGOs. Government can create an enabling environment for greater corporate sector investment in disaster risk reduction activities through innovative partnership.

Business And Social Networking

Business And Social Networking Sites – How They Can Be Helpful

You will come across a large number of social networking websites nowadays on the web, such as Facebook or Twitter, and almost all of them are over-subscribed, with hundreds of thousands of people continuing to join them every day. People with different backgrounds, varying interests and unusual goals in life head to social networking portals so that they can find people with similar interests or preferences, or to simply communicate with friends. What’s amazing is that most of these web portals have millions of active users at any given point of time during the day and that number is actually increasing every hour. Along with that, the amount of posts and written pieces available over the Internet are increasing too. With rapid advancements in the field of information technology, this number will keep on increasing, along with large number of internet-based businesses that thrive on them.

Propagating Your Business Via Social Networking Sites

With social sites being pretty huge now, they are exceptional internet tools where people can meet and interact with buyers and sellers alike. Today, individuals, or rather consumers prefer seeing businesses on social networking platforms or social media websites as opposed to corporate websites. If you’re considering starting a business of your own but you don’t really use sites such as Twitter or Facebook, you won’t really be able to achieve your full potential. If you aren’t a member of any of the leading Internet directories, that’s an added negative mark… In today’s internet-based business world, having a good online presence is key to your success! On tight budget? Don’t worry, such tools are an extremely cost-effective approach to marketing and promotion, certainly more cost-effective than offline marketing.

Leading Portals

If you are already running a business, you might have already done a lot of homework while selecting the most appropriate social networking medium for your business. Some of them, such as Facebook or Twitter, are very helpful for your marketing campaigns, public relations as well as useful in generating profits. These networks can help you in reaching your business goals a lot sooner, you just have to choose the portal that will work best for you. Most the time, businesses enter the social networking world so that they can improve their brand awareness, create a buzzabout their products or services, and also to enhance B2C, C2B and B2B communications. Their core objective is creating a presence and using such websites and tools as a podium to cater to existing customers and to find new ones. In short, these types of sites are a vital tool for expanding your brand name on the world-wide web.

Which One To Opt For

While you are choosing one of these sites for your business, you need to consider where your target market and audience spends most of their time. It could be Facebook, Twitter, LinkedIn or even your own company blog. Generally the larger social networking sites are the way to go.

Social Media 101 for Entrepreneurs

There is no denying that social media outlets are valuable tools to use in your marketing activities. However, the key to success for business owners is to sensibly plan the time they spend on social media.

You will need to consider the kinds of social media you will be using, what could be announced and how often to post. Pacing out social media activities avoids over-saturation of the market.

Keeping the content fresh can also be a challenge. Ask yourself: Is there a way to run a fundraising campaign for a worthy cause? Is your office willing to collect items for the food bank? Perhaps you have decided to set up recycling bins for items like batteries and light bulbs and returnable beverage containers that your clients can also use. Or perhaps your office can set up a contest. Maybe your work place has had some improvements or a new mural was painted on the building. Perhaps you can get a project happening with your contacts. Maybe you can put out an announcement for sales or discounts coming up.

Social media offers a great opportunity for your business to celebrate causes, fundraisers and community events that you are a part of. It is a great way to support those you network with, as you can celebrate their successes and contributions to the world as well. And of course you can use it to invite networking opportunities to keep conversations going with your contacts. Besides this, being supportive of community and charitable events tells your staff, suppliers and clients that you care about making a difference.

Quite often an idea for a social media campaign or a topic you’d like to cover will come to mind, but you don’t have time to follow-up on it just yet. Jot that idea down so that you can come back to it later. This way no opportunity is missed.

Before rushing out with random posts it is important to decide just how you plan to create excitement about each event and what you are expecting as a result.

Here’s another tip: Have a couple of documents on your desktop with social media blurbs you and your staff have created during brainstorm sessions. It will make your social media effort well-organized and it will be easy to post items during peak times of day.

So what are the best times of day to post? That really depends on who you are targeting – their age, their interests, etc. For business the best days to post on Facebook are Thursdays and Fridays between 11 AM and 1 PM (Pacific). 11 AM will bring in more shares, while closer to 1 PM will get more likes and link clicks. For Twitter, posting between 11 AM and 1 PM – during the lunch hours – is the best time. However, weekends shows 30% more activity on Twitter. Due to typical business activities during the week, the best days to post on LinkedIn are Tuesdays and Thursdays. The best time frames for scheduling LinkedIn posts are between 5-6:30 AM and 3-5 PM (Pacific). If you are using Google+, posts scheduled on Tuesdays and Wednesdays, between 7-9 AM are the most effective.

Regardless of what time frame you have decided to work with, and no matter how many social media outlets you wish to give a try, being on social media is rewarding. If you are on many different outlets and find the idea of managing them within a time frame overwhelming there are a couple of options for you. Assign a staff member (or pay your child) to perform this duty for you. Alternatively, schedule alarms on your cell phone to remind you to post on specific days. When you get very busy, there are numerous online services that allow you to schedule posts for automatic publication well in advance.

The way you use social media will vary depending on the medium (Instagram, etc.) and the kind of product, service or campaign you are currently working on, and the type of person you are trying to reach. Consider what time your target audience is online, how old they are, what they are doing when they are online, how long they are online and when they have the most interest or curiosity happening. Perhaps a customer survey can help you determine this.

By doing these suggested activities you’ll notice less time is spent on social media, and your activities are much more effective. For more business advice check out the Brummets’ book: Purple Snowflake Marketing, which provides valuable business advice for any service, product or book you write.