Rate Archives - GUJRAT INDIA

Indian Pharmaceutical Sector And The Stunning Growth Rate!

As per the recent study by the industry body, ASSOCHAM, it is estimated that the domestic generic market is likely to reach USD 27.9 billion from current position of USD 13.1 billion. It further added that the current compound annual growth rate (CAGR) recorded at 16.3%, which is the due to the approval by The Food and Drug Administration (USFDA) makers. The market is estimated to witness an 85% share in the domestic pharma market by 2020.

The Growth of Domestic Pharmaceutical Market

The domestic pharmaceutical market which stood at USD 15.4 billion in 2014 is expected to expand at a CAGR of 13.3% to USD 32.7 billion by 2020. With this, India is likely to figure among the top three pharmaceutical markets by incremental growth and 6th largest market globally in absolute size.

Who Are The Major Exports Markets?

The key exports markets for the nation’s pharmaceutical products are listed below, take a look-

· America

· Europe

· China

· Japan

· Africa

As a matter of fact, India is the third highest exporter of drugs to the US market. The reason behind is the large number of approvals from the USFDA.

Things Which Needs Attention

· Quality Control

· Formulation of Robust Supply Chain Network

· Support to other states

· Implementation of Modern Technology

· Development of High End Infrastructure

Employment Opportunities Abound

Job prospects are wide and far reaching. The sector offers diverse range of career options to an individual who wants to pursue a career in this sector. Given the pace of growth and development in this sector, pharma jobs are likely to rise in the coming years. There would be ample opportunities for the candidates seeking jobs into the following-

· Sales promotion

· Marketing and consulting services

· Retail/wholesale distribution

· Product management

· Data management

· Public Relations

· Research and development

· Quality assurance and testing

· Manufacturing

The Indian market for drug manufactures is in full swing, much accredited to the ever rising population, growing economy and an increasing demand of western medicines. Along with the burgeoning pharma sector, jobs within the industry are also increasing at a rapid pace.

Job Seekers Watch out for Indian Pharma Expo 2015!

The Indian Pharma Expo is going to be held on 24th and 25th October, 2015 at Pragati Maidan, New Delhi. It will present the latest trends and technologies in pharmaceuticals, drugs and formulations. It is a golden opportunity for the job seekers as well as the businesses as they have direct access to high-profile senior pharma executives, buyers, and contract manufacturers and so on.

Little Known Ways to Boost Your Opt-In Rate

You have a blog, you’ve been writing your contents and now you want to turn one-time visitors into subscribers (and you are smart enough to use an email marketing service like AWeber or GetResponse). So how do you boost the opt-in rate with regards to the opt-in form?

Anatomy Of An Opt-in Form

Let’s take a look at what an opt-in form usually contains and how it helps convince those visitors to sign up. Of course there are other factors which affects the decision of your visitors to sign up or not (such as the content of your blog and etc.) but let’s focus on the opt-in form for now.

List Description

Tell your visitors what the list is all about when they subscribe. Are they getting an ecourse? Are they subscribing to your blog (where they will get all your latest blog posts in their email) or is it a series of tips to improve whatever that is you offering them?

Subscription Benefits

What do your visitors get when they give you their details? Do they immediately get some free stuffs like a free ebook, reports or videos and audio recordings? Tell them what they will get in return for their name and email address. This is sometimes referred to as an ethical bribe.

Compelling Imagery

Use compelling imagery of whatever that is you are offering for subscribing to your mailing list. This helps when the visitors sees a visual representation of what they are getting. The word here is visual representation. Show an ecover or a picture of a CD or something similar.

Required Fields

Do you really need to ask them for their telephone number? Make it simple and not too personal. Ask only for information that you will need to effectively communicate with your subscribers. Never ask for more than just their name and email address.

Some have suggested to ask for the email address only but you will lose the advantage of personalization. This means you can’t greet them with their name in each and every message that you send them. Very debatable but it is entirely up to you.

Subscribe Button

Should the button simply say Subscribe? What about Please Give Me The Free Report Now!? Think about it. Which one would you most likely click when you see it? When creating a new opt-in form (or editing an existing one), think about changing the subscribe button text to something else other than the default.

Privacy Statement

If you can assure the privacy of the details of your subscribers, why not do it? Assure them with something as simple as; We respect your privacy and will never sell, rent or share your personal details.

Unsubscribe Promise

You may be afraid to do this at the risk of getting higher unsubscribe rate but it may work in your favor. Telling your visitors that they can unsubscribe will also assure them that it is not an obligation to stay subscribed to the list if whatever they are getting does not meet their expectation.

Free Subscription

You may not thought about it at all but mentioning that subscribing to your list is completely free can also help. Those who are not familiar with newsletters, ezines, or blog subscription might not know these at all. Who knows, at the back of their mind, the word subscribe entails paying for the subscription.

Omnipresent Form

Make your form omnipresent on your site or blog. By that I mean you should make your opt-in form available on almost every page or post of your blog. If you do not want it to show on the sidebar all the time, you could consider the lightbox, hover or exit pop up type opt-in form.

Just Some Ideas On Opt-in Form

These are the tips that I can give you to improve your opt-in form. It is not the say all and end all of opt-in form but I hope it gives you some ideas to make a better opt-in form and hopefully boost your conversion rate. Have you got any ideas to boost opt-in rate and share with us?

How to Use Google Analytics Website Optimizer to Get a Better Conversion Rate and ROI Online Pages

With the World Wide Web becoming a jumble of web pages and hyper text markup language, e-marketers, or online marketers need to become even more analytically suave at the micro level in order to achieve online business success. Google’s website optimizer is a must use in today’s over competitive world of web clicks.

The first thing that you want to do is make sure that your website looks clean and crisp. Also, make sure that that important information is included above the page fold (the area of the web page that is visible when a user loads the page). Info that gives the visitor a reason to stay, purchase business products (the online shopping cart), download information, fill out an interest form, or purchase services should be clearly laid out above the page fold. As a web site owner it’s also important to think about repeat business, and include a newsletter or email subscription prominently on the home page. To get started, Feedburner is a free email subscription tool and is a great way to get started. This tool includes free statistics as well including page views and unique (your web site reach) visitors.

Any of these desired actions that are performed on your website are known as conversions in the Google online marketing world. With the Google website optimizer, you can perform two types of testing. A/B split tests and Multivariate testing. A/V Google optimizer is best used when your website gets a low amount of traffic. It’s also best used when you are testing different web pages, or want to move things around on that web page.

Multivariate testing is different than A/B testing. It is used for testing on different locations within a web page. It’s best used when there is high traffic on that particular website page. Also, its optimal use is when you want to test multiple locations at the same time on a web site page.

With multivariate testing, you’ll first want to identify and tag which links that you want to test and the goal for those links. Next you’ll need to follow the installation guide after you click on the Google website optimizer tab. In this process, you’ll be implementing variations and implementing code for your net marketing analysis needs. The website optimizer will automatically create different variations for the usage of your test pages. Use the preview feature to see how these variations will look before you run it live on your website. After you’re done previewing, you can run your experiment. You’ll want to periodically analyze your results to make sure that they are effective. Another feature that is available is that you will be able to copy the experiment if you want to run it again and see results.

The Google multivariate test will show reports including data that will show how the percentage of conversions has changed since the variations and combinations were added. Implementing the Google website optimizer is a granular way of tracking how a web page is performing and will help to optimize conversions, Return on Investment (ROI calculated by profit divided costs), and help gain customer loyalty.