Website Archives - GUJRAT INDIA

How to Build a Tutor Website

The single easiest and most cost-effective thing you can do to promote your tutoring business is to get yourself a website set up. There are hundreds, probably thousands, of companies that can assist you in this effort, and you can pay pretty much anything from a few hundred pounds to several thousand, but it is preferable to do it all yourself – from the point of view of cost obviously, but also as you’re going to want to update it frequently to keep your audience engaged.

Setting up a website can be complicated, and the steps required are laid out in this article. If setting it all up yourself seems too daunting, skip to the ‘Easy Options’ section further down.

Domain Names

You will need a something address for people to type in when they’re looking for you. The.com variants are the most popular, and the geographical options come in second. The geographical domains like.co.UK are helpful in some respects since although you could be global in reach, anybody wanting to secure your services will be grateful for an indication of where in the world you are. You really cannot access the Internet today without stumbling over companies that will register a domain for you left and right. Make sure you read the terms and conditions carefully and remember price does not always indicate value – specifically, some of the companies offering free domain registrations only do so to tie you into a contract of some sort.

Hosting

Once you have secured a domain name, you need a place to park it. This is known as hosting, and will typically be expressed in terms of disk space and bandwidth. Should you be in the market for these things, compare available offerings and choose one that fits your budget – none will be very expensive. DreamHost and Black Chili both offer popular packages for all budgets.

Make sure the company you choose offers good performance – search engines now penalise slow performing sites, and visitors will likely click ‘back’ if your site doesn’t load in a couple of seconds. Black Chili have been independently tested by LoadImpact, and results show typical sites load 6 times faster on their platform.

Email will be included in this setup, so once you have asked a company to host your domain for you, someone wishing to send an email to you will be able to, though a bit more work is needed for a functional website.

Design

This section is where the real work is, and there is more than sufficient material on website design to create books on this subject alone. From the point of view of a tutor who needs a website, there are several shortcuts available that will make the creation of a website quicker, easier and cheaper.

Not so long ago, if you wanted to build a website you would need to master several flavours of code, HMTL being the one you have most likely already heard of. Now, if you wanted to embrace our philosophy and learn to do everything yourself in pursuit of being a rounded professional, you could be looking at several months of reading, experimenting, and in all likelihood eventually building a website that you’re not happy with anyway. You could, of course, be using that time more profitably and interestingly on tuition. Fortunately for us all, there are loads of options available to you that will make it possible to design your website without learning any code at all!

The Easy Options

Content Management Systems, known henceforth as CMS, have completely revolutionised the business of building a website. Moving the enterprise from professional design outfits to become achievable to anyone with a few hours to spare. That’s not to say you wouldn’t get a better result from a design studio, which you very likely would… but you would also have to pay for that privilege. A CMS driven website could be up and running in around an hour.

WordPress

At the time of writing, WordPress powers around 50% of the sites you see on the internet, and it has several advantages:

It is free

It is easy to install

It is easy to customise, with FREE templates available

It is easy to update, very much like a word-processing software package

It is responsive – so will display well on mobile devices and tablets

It has plugins for any function you want

You will have noticed how often we mentioned it being easy because it really is easy. Once you have found an Internet hosting company, it is all but certain they will provide you with the means to install WordPress with a click of a button. You will be asked for basic configuration details including usernames and passwords. Please write them down somewhere, because 1) you’re going to need them and 2) it would be a real shame to be locked out of your own website!

Once you have installed WordPress you will need a template. There are several built into the installer, most of which are inoffensive and ready to go. There are also template sites accessible via your favourite search engine that can provide you with templates tailored to your needs for minimal cost. For a little more they will install them for you as well, though the process is far from difficult. Pretty much all you need in either event is a logo and some content. That logo could be anything right now: perhaps a photo you have taken, a royalty-free image from the internet or something custom. There are many freelancer sites where you will be able to find someone to put together a simple logo for you for the price of a cup of coffee.

Armed with some hosting, some WordPress, and a template, we’re on to content. The basics will be:

Contact details.

A ‘Bio’ section, about you.

Details of tuition services: levels and specialisms.

This content will help your tutor website appear in search engine results, making it more likely that people searching for a tutor will find you, but for now, note that the more often you update your site the better from a search point of view. Up to date website content shows the world you are actively working in tuition, giving the impression of someone who is engaged and passionate about their work.

Web Builders

One of the coolest recent innovations in the website space in recent years has been the rise of the on-screen web builder. Armed with little more than an account with a suitable hosting company and the software you use to browse the Internet, you can create your own website in a few clicks. Companies like Wix and Black Chili provide their own variants of this system, and you’ll find a ‘how to’ video guide here, taking you through the whole process from start to finish. Using a web builder system, a full website can be created in as little as 15 minutes!

Professional Directories

Though WordPress and Web Builders have made the creation of a top-quality website a realistic proposition for you, me and anyone else with basic computer skills, there is an even easier option – redirection. With a handful of clicks, you could save all the website creation stuff full stop and get on with teaching.

From within your hosting service, your domain name can be configured to redirect to another site, so you could simply set it up to do that. Once redirection is enabled, anybody clicking on http://www.yourwebsite.com could be directed to social media or your pages on one of the specialist Internet tuition platforms – like Tutorially™! Once you’ve signed up, http://www.tutorially.co.uk/yourpage could display all your information to the world. This provides a very quick and easy means to display something informative and easily navigated to your audience, and in the case of Tutorially™ your tuition specialisms and availability will be shown, and the ability for students to book directly over the Internet is provided – a very attractive option!

Traffic to Start Your Website Business

When it comes to an online business, the most important thing to improve on is your online traffic. Online traffic basically means the number of people who visits your website; better traffic means better profits. There are different ways wherein a higher traffic would help improve the profit of a website depending upon the nature of its business. In general, all websites would benefit from a high traffic because they will be able to increase the price of their pay per click links and other advertisements. When advertising on billboards and other locations, prime spots such as streets with high pedestrian or vehicle traffic are the most expensive spots to advertise in, this is the same when it comes to website advertising. A higher traffic would result in higher costs of advertising spots.

A common advertising model is known as pay per click which means the advertiser would pay the website where his advertisement is placed for every person who clicks on that link. The more traffic a website has then that website can charge more. The question which would remain of course is how can you increase the traffic of your online business in order to charge more for each link and advertisement?

There are actually a lot of different ways for you to increase your traffic in order to get your business up and running. The first step in increasing your traffic is to let other people know that your website exists in the first place and one method which is practiced by a lot of other websites is to write and distribute articles or press releases regarding their website. This gives your website some valuable publicity and let people know what you are all about. In distributing press releases and other articles about your website, it is essential that you give them to media which are related to your website’s nature so that you are able to target the people who may be interested in visiting your website thus increasing your traffic faster. This method is known to be the best and most effective way to increase traffic; you may also opt to compliment this by taking advantage of online video streaming websites in order to give your website more publicity. Create a video regarding the nature of your website then distribute them over these video streaming websites. Most of these sites are free so again, you get free publicity. Last, there are free online publications wherein you could place your website.

The online business industry has been estimated to be worth over 600 billion dollars annually, as a result more and more people have entered this business venture in hopes of making it big in the internet. What makes this more appealing is the fact that you will earn in the comfort of your own home. If you are strongly considering this business venture, it is important to learn and practice these methods of increasing your website traffic so you, like a lot of other people, can find success in the world of cyberspace.

How to Design a Website – On Your Own Or Hire a Professional Web Designer

We are sure that this is one of the most important question which most companies find difficult to get answers to. Obviously, there are both advantages & disadvantages of designing a website on your own and getting it done by a professional, as it is said, “Every coin has two sides”. So here, we will discuss about the same. But before we start the discussion, it is to be remembered that web designing is an art, so you should have a clear idea about the vision, brand or the statement of your company that you wish to get communicated when any of your current or portential customers visit your website. Your website should impress them in all ways. Advantage of Web Designing on your own

1. Knowledge is Power. If you have to design your website on your own, definetely it will require some knowledge about it. Probably, you will refer books, websites and tutorials and in the process gain knowledge about web designing, and a syou know knowledge is power ! You gain knowledge regarding web designing and web designers on the whole and this knowledge will of course help you in the long run.

2. It affordable Since you are designing a website on your own, there’s no cost involved. It’s just you and your time and you can design your website.

3. It gives you a satisfaction and the idea that you have created something is worth cherishing. Advantages of Hiring a Web Designer to design your website.

1. Hiring a professional web designer will certainly save you time. Web Designing is a time consuming process, and add to it the time that you will spend to learn tricks of the trade. Whereas, a professional web design company has all its tools in place and can give you the required solution with the relevant technologies in one package. They can design creative websites very soon highlighting your products & services effectively and communicate your message clearly.

2. Concentrate on YOUR Business – If you are running a small business — probably you handle sales, customer service, accounting, marketing and also devise strategies for business growth. When you have so much to do — why do you want to get a lapse in your concentration and learn something else, instead, hire a web designer who will design a creative website for you, while you concentrate on your core business.

3. You want Quality, right ? – A quality professional web site designer will give you what you want, and in the long run a quality web designer is best for you & your business. 4. Enter into a long term partnership with your Web Designer, so that they will keep abreast with the latest technology and the next time you want to update your website you know whom to call ! Web Design Temple provides professional web designing services. Backed by the creative strength of our professionals, we are able to deliver creative & visually appealing websites, which rank higher on search engines and bring business for you.

What Is Your Website Worth and How to Sell It for Maximum Value

A lot of business enthusiasts and tech geeks are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to pass your baby on a new hand may be to fund a new project.

The first course of action will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.

This article will guide you through have a clear understanding of how you can find out the worth of your website and how can sell your website for a higher value.

How should the SELLER evaluate the website?

The website only makes value if it has potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.

You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and hence, he will decide the amount based on the risk.

For instance, a seller has evaluated the website in a way that he has invested $10,000 into website development, $5,000 for the domain and another $40,000 for the traffic generation, ads, etc. hence, it should be worth $55,000. This way of evaluation is absolutely wrong!

Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc. Hence, the profit is something that gets evaluated, not the assets.

How will a BUYER evaluate the website?

Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.

Factors involved in evaluating a website:

• Consistency in earnings

• Business growth

• Automated systems

• Revenue streams

• Traffic and ranking

• USP

Here’s how you can maximize the value of your website:

1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated for a good reason of course! At any point of time while estimating, you may forget any of the figures to add accurately.

2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.

3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.

4. Organize your business: Your business should not lack behind in any terms, hence keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems.

Benefits of Having a Website for Your Small Business

For a small business owner it is vital to have your own website up and running to provide the most successful opportunities possible for your business. In the face of social media it is important to make sure your small business is competitive with other businesses and takes the first step in getting your business name spread around with a website and connect it to various types of social pages. There are many benefits to having a website aside from just getting your name out there. These reasons include some of the following:

Be Visible

As more and more people turn to the internet for resources and research, your business name needs to be pop up when possible customers inquire about a similar or direct business type. A website makes your business name more commonly known.

Advertising

A website allows you to advertise your business including what you do and what is sold or the type of services you provide. This allows the customer to search through your pages to determine if they are interested or not. Therefore, you must make sure that your website is user-friendly and presents itself without the need of much explanation. You also need a website that will rank highly on search engines. This can be done with the use of SEO content in a blog or article section added to your website.

Connection to your customers

Having a website will allow you to connect better with your customers and draw in more customers. If you allow a page where orders can be made for products you are selling or for the customer to set up an appointment or reserve a date and time for your services then you will allow the website to do a lot of work for you. It will save you and the customer time and energy by allowing the two parties to connect without having to talk with each other directly immediately. People tend to like to save time in communicating via email or text these days, allowing a faster connection.

Make your website cell phone friendly

You will need to make sure that your website can be pulled up on all brands of cell phones. As more and more people turn to their cell phones for information, you will enable your small business to reach more people with your website as they can bring it up on their cell phones.

All of these reasons will benefit your small business with greater success when you value how important a website is in getting the word there. Consider all of the above benefits to having your own website to help make your small business successful.

Get all the information about how to get your own business website and brand exposure online from E-commerce website with help of website development company from India through internet marketing for websites at Bloom blog by LotusMedia.

Why You Need a Website

24 hours per day

Your website runs 24/7 and 365 days a year without any supervision. If you have the website, you can always be there for your customers. You can provide both prospective and regular customers the convenience of reviewing your products and services when your store or office is closed.

Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can totally skip that. Your potential customers can find out about you and any of your products or services online. If you get most of your business through networking or your personal connections, then they will want to check out your website. So here the website plays an important role to know your customers about your business.

Business will gain credibility

More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant, hotel or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do or who has the website, especially if you are a home-based or small-scale business without a bricks-and-mortar address

Long term promotion of your business

Compared with the cost of traditional means of advertising, such as newspaper advertisements, radio commercials, promotional materials and networking events that often include the cost of a meal or trade tables, when you consider the probable market you can reach with a website, it is a very cost-effective way to promote your business long-term.

You can be kept your customers informed

A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources, and other information through a blog on your website. Unlike print ads, newspaper flyers and articles, which quickly become outdated, your website can provide current information and news.

You will get More Customers and wider audience

Websites are accessible from anywhere, anytime in the world provided there is an internet connection. More than 3 billion people use the internet every day, and some 80% of those have purchased something or contacted a company, online in the last 1 year. You can target a much wider audience if your business has a website and by not having a website, you will be missing out on a big piece of the pie.

Website and Search Engine Marketing Simplified

The advent of the Internet has resulted in the level of competition for businesses now being global expanding throughout countries and continents. The Internet moves at a rapid pace mainly because it is a dynamic process forcing businesses to adapt several types of marketing procedures to conventional offline marketing and advertising.

The overall objective of online marketing is always to attract additional people to your website improving buyers for your business and enhancing your company brand. Working with the most cost-effective channels, web site marketing targets specific traffic / potential buyers to your web site depending on your market place and needs.

The leading advantage of Internet and search engine marketing as to traditional marketing will be the capability to measure your results in real-time.

A successful Online marketing campaign needs conversion tracking programs to measure results. Conversion metrics involve, Cost Per Click (CPC), average cost per thousand impressions (CPM), Cost Per Action (CPA) and Return On Investment (ROI). Tracking and putting an importance on the conversion metrics is vital to measuring and optimizing your campaigns so you can get to your closing conversion metric, Return On Investment (ROI). Google Analytics is a no cost conversion monitoring tool used to track the overall performance of your Online marketing campaigns from click to conversion.

Website marketing Channels:

1. Display advertising

Display advertising is graphical marketing and advertising on the web that appears next to content articles on a third-party site including web banners or banner adverts. Display advertising appears on internet pages in numerous forms and contains text, images, logos and maps and is an affordable way to grow your advertising reach. Search marketing and display advertising jointly can increase online revenue.

Google Display and Bing / Yahoo! Search Marketing offer substantial display advertising solutions. YouTube offers a video display advert alongside relevant YouTube videos, and/or on web-sites on the Google Display Network that fit your target market.

· Google Display Network – The Google Display Ad Builder software within AdWords lets you easily construct compelling image and video ads to make your organization stand out.

· Yahoo! My Display Ads – My Display Ads displays campaigns throughout Yahoo! Network Plus. With My Display Ads, it is possible to set up your own ads, target the campaign, and monitor your campaign overall performance.

2. Video marketing

Video marketing is presenting information to a possible buyer in video form and guiding them to a product. Online video is progressively becoming a lot more popular and companies are seeing it as being a viable method for attracting customers.

Marketers are realizing the importance of creating outstanding video substance as digital marketing and advertising continues to evolve. Video is one of the more exciting means companies can develop curiosity and inbound clients.

3. Search engine marketing (SEM)

Search engine marketing is the promotion of websites by increasing their visibility in search engine result pages (SERPs) using Pay Per Click (PPC) advertising, contextual / content advertising, paid inclusion and search engine optimization (SEO) procedures.

4. Pay Per Click (PPC)

Your advert will appear next to or on top in the organic search results for the search phrase you entered in Google or Bing. Pay Per Click PPC Advertising is known as “sponsored ads” along with your Google results page and “ads” with the Bing results page. Advertisers place bids for specific search phrases and when a searcher clicks on an advert, the advertiser is charged dependent on the amount the advertiser bid for that search phrase.

5. Contextual / Content advertising

Advertisers place adverts on other sites that carry information relevant to their products and the ads are displayed to people who are searching for information from those web-sites. The search portal analyzes the content of the web page to find out its meaning and matches related key phrase targeted Content Ads to display on a page.

Google AdSense was the first important contextual advertising network.

The Yahoo! Bing network comprises 30% in the search advertising market.

6. Search engine optimization (SEO)

Search engine optimization is the process of increasing the visibility of your web site in search engine’s organic search results by considering how individual search engines function, what individuals search for as well as the keywords and phrases customers search.

Your internet site development and popularity building efforts must be engineered for search engines together with optimized code, content flow design, SEO copywriting and link building.

7. Social media marketing (SMM)

Social media marketing is the process of gaining targeted visitors through social media internet sites which include blogs, social networking web sites, social bookmarking sites, and forums. Social media marketing promotes your site by sending direct visitors, producing links for your website and creating awareness.

· Social networking sites include Facebook, LinkedIn, and Twitter where you could possibly place a link to your web site on your own profile. The largest gain comes when other people mention, link to or bookmark your site.

· Social bookmarking is a network in which users share with each other details about internet sites, articles, or news items that they like. These Social bookmarking sites include Digg, Delicious, StumbleUpon, and Google Bookmarks.

8. Email marketing

Email marketing is delivery of a commercial message to a group of people working with electronic mail. Creating a month-to-month E-Mail publication is one of the important web site promotion strategies. It may very well be a newsletter, list of suggestions, industry updates, or new product information.

Importance of Website Design and Development

A website is an online identity of a company or of an individual involved in Internet Marketing. The task associated with the website is to represent a company, sell company’s name, attract more visitors, generate more business leads, promote more sale of company’s products and services and ultimately, help to gain more return on investment.

In this era of advanced technology, electronic commerce have highly dominated the marketing practice, and due to easy availability and affordable cost of the Internet, people are running after it and making huge profit at the comfort of their home.

As a serious online business person, what is important for your business is, to prepare a website that is well designed, attractive, easy to navigate, highly usable, good content, full of relevant information, enough functionalities and are capable of retaining visitors for long and make them come back again.

We know, Web is the visual interface and what people look on the Web will be manipulated and interpreted into their mind and perception. So being a website designer and programmer, you must be careful about the use of color effects, lights, visual effects, positioning and size of contents and use of search engine friendly technology, so that people must remember your website name first and search you first on the Web.

To achieve all the above mentioned strategies, your website building needs a professional touch from qualified website designers and developers who can put their best acquired knowledge and experience to make a suitable portal that can turn each visitors into potential buyers.

In fact, there are two types of website design such as, static and dynamic website design. You can opt for static as well as dynamic website design where former is based on simple HTML code and latter is developed with advanced and sophisticated technologies based on the information provided in the database. Dynamic website is actually selling these days, because apart from its beauty and diverse applicability, it gives the ease of quick and self information updating facility to site administrator without being proficient technically.

Another important factor for a well designed and programmed website is the quality search engine optimization service. Search engine optimization is the basis of search engine marketing success, because website optimization process spice-up the website with relevant keywords, facilitate one-way link, enhance link-popularity and place website at top or near the top of search engine result page that ultimately help in attracting motivated buyers and more traffic to website.

If you want to excel high in your online business, aforesaid strategies of website design and development must be dealt with great care. There are numerous such companies which can give promising website designing and development solution at an affordable rate, at the same time, false promise making dudes are also in plenty. For affordable Web site design and development services, you can even think of any offshore website design and development company with thorough research on their portfolios.

The Importance Of eCommerce Website Designing

The world is transforming into a digital platform each passing day, more and more people are getting online. Consumers and brands are joining this platform like a revolution in every way they can whether it is blogging, social media or browsing. Those companies which didn’t focus on this till yet, they are most probably behind their competitors. Without a digital presence, you can’t have a great impact in the market. That is where eCommerce sites come in, a site or a portal which facilitates all the features and benefits a company and their user need to engage and make future decisions.

A perfectly designed and developed eCommerce site would have all the basic and advanced features to facilitate easy navigation, tracking details and providing better experience every time user lands on it. It consists of astonishing graphics in conjugation with conspicuous copywriting which is difficult to ignore. You can display and do some sorts of sale on a static site also, but dynamic websites are recommended for providing better service. On dynamic ones, you can easily customize the adjustable things and add products with changing discounts and offers.

It is a unique way to offer such experience what captivates your target audience and prompt them to come back again. A thank you page, followup email or digital marketing plays a good role in bringing back to their landing page which means continuous flow of income and customers’ satisfaction. You can set up different payment options, tracking options for orders, and you can also store their details for providing customized service next time. It also allows you to add advanced features.

The popular languages for eCommerce website designing and development are Magento, PHP, python and so on. Some of the languages cost money like Magento and Zen cart, and some like PHP and Drupal are free to use. A professional designing company would mix HTML codes also to make it more SEO friendly. No matter what they do, the outcome should always be user-friendly site with easy navigation, engagement features and convenient to make purchase.

Now comes the main point, who should invest in this? Almost anyone- who would like to do online business and sell more products alongside influencing their offline presence. If you are in retail sector, real estate, food business or in any other field where you find opportunities to expand your business online, then it is the best option for you.

5 Basic Parameters That You Should Look For In A Website Development Company

A website is a vital marketing tool which has become necessary for every business owner today. With the growing trend of website development, several web development companies have been launched so as to provide high-quality services. Business owners have a wide range to make a choice from because of the presence of a big number of service providers in the market. When it comes to finding the right and suitable firm for the development of your business website, you need to focus on plenty of things. In this post, I have made a great effort to cover 5 basic parameters that you should look forward to in a Website Development Company and these include:

Portfolio: An experienced and knowledgeable web design company will have an exuberant portfolio, which is worth showcasing to a potential customer or client. A company that is experienced in managing various types of the project successfully can be the best route to your final end.

Web Designs Sample: Going through sample designs provided by a web development firm can help you in making an opinion, an outlook and an impression about the service quality. So, asking the service provider about the samples can be of great help for you.

Understands Your Business: Remember, a good sense of business understanding proves to be a vital factor. A web development firm needs to understand your business so as to suggest the best website design and User Interface. An attractive design appeals directly to your future clients and sets up a mental bond. Ensure that the development company executes the right method for the development of your website.

Cost Effectiveness: Keep in mind that a great quality web design is a long-term investment and cost you some more money in the initial stages compared to an average one. A professional service provider will always advise you on a dynamic design, bearing in mind the future aspect of your business.

Reference Of Clients: Business requirements vary from entity to entity but talking to previous clients will provide you the idea about work quality of the service provider. You need to ask relevant questions to them in order to analyze the kind of experience they had while working with them. Some relevant questions that you should ask are how was their experience with the firm? Was the web development process easily carried out? Was the project completed on time? How were the support and guidance? Was transparency maintained at every stage of the process?

These fundamental parameters mentioned above are important to consider while choosing a professional web development company that suits best for your business needs and your budget.