Tag: Maximum

What Is Your Website Worth and How to Sell It for Maximum Value

A lot of business enthusiasts and tech geeks are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to pass your baby on a new hand may be to fund a new project.

The first course of action will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.

This article will guide you through have a clear understanding of how you can find out the worth of your website and how can sell your website for a higher value.

How should the SELLER evaluate the website?

The website only makes value if it has potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.

You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and hence, he will decide the amount based on the risk.

For instance, a seller has evaluated the website in a way that he has invested $10,000 into website development, $5,000 for the domain and another $40,000 for the traffic generation, ads, etc. hence, it should be worth $55,000. This way of evaluation is absolutely wrong!

Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc. Hence, the profit is something that gets evaluated, not the assets.

How will a BUYER evaluate the website?

Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.

Factors involved in evaluating a website:

• Consistency in earnings

• Business growth

• Automated systems

• Revenue streams

• Traffic and ranking

• USP

Here’s how you can maximize the value of your website:

1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated for a good reason of course! At any point of time while estimating, you may forget any of the figures to add accurately.

2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.

3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.

4. Organize your business: Your business should not lack behind in any terms, hence keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems.

Generating Maximum Inquiries Through B2B Portals

Internet is unarguably the greatest invention of all times. About 30 years ago, I doubt if anybody even imagined that internet would play such a pivotal role in our lives as it does today. The advancement in technology has made the whole world shrink into a tiny place that is accessible through computers and even hand held devices like mobile phones, palm top and others. Today, internet has become an integral part of our lives and has completely changed the way we live, we work, eat, do business, travel, etc. Today we are totally dependent on internet for everything we do.

Currently, there are billions of pages available on internet on varied topics. One can easily find hundreds and thousands of sites dedicated to any particular topic. Ranging from business to matrimony, from automobile to space research, you name it and you will get the information through the world wide web. Social networking sites like Facebook, Twitter, Orkut have revolutionized the way people interact with each other and disseminate information. These sites have found global acceptance not only among the youth, but also among entrepreneurs or business owners who use them for brand promotion, for announcing new product launches and marketing of their business.

Talking about business, B2B (business-to-business) portals have emerged as a viable option of promoting and doing business online in a much cheaper and cost-effective way. B2B portals, also termed as e-marketplace is a large community of buyers and suppliers listed on the site with the aim to develop and establish new business relationship and retain the existing ones. These sites provide a platform to buyers and sellers to interact and generate maximum business inquiries through the use of different tools and services offered. But how do one get maximum response or inquiries for one’s products through a B2B portal?

Below are some tips that can help one in getting maximum product exposure and good business response.

The first and foremost step that one should take is to register/ list one’s company on any leading B2B portal. The registration is free on most B2B portals. Others charge a nominal fee for listing the company. All one has to do is to fill a simple registration form and post relevant/ correct information on the company, email address, nature of business, and other details. It is important to give authentic information on the company and nature of business as that would help in getting relevant response from prospective business partners.

Though free members are offered limited services, at least one can get a hang of it before proceeding to become a paid member. After seeing the response one gets as a free member, they can opt for a paid membership to get additional services and benefits. Most B2B portals allow free users to post up to 10 products along with photographs and specifications on the site. It is important to give maximum information on your products to get good response from the buyers.

Most of the listings on B2B portals are categorized industry wise, in order to help buyers find suppliers and vice-versa, as per their area of interest. Some sites have focused on product listings with complete product details, specifications and photographs to help users easily browse different products listings under a category or sub-category.

While posting your product on a B2B portal, always try to upload the product image and give the product details, specifications, functions and other information related to the product as that may help the buyers in finding your product faster. Also mention the advantages that your product has over those offered by your competitors. It is worth mentioning the terms and conditions related to sale, shipping, packing and location of the products to increase the chances of getting good buyers response.

Those who have visited B2B portals must be aware of Trade Leads service offered by most of B2B sites. Trade Leads basically serve as a notice board for the registered users of the site where they can post buy/ sell requirements for any product and most B2B portals offer this service without any cost. All you have to do is post maximum and correct information in order to generate a response. For instance, while posting a buy trade lead, one should clearly clearly describe product requirement, quantity, delivery time, shipping destination and other vital information. If you have sample of your requirement, you can upload the sample photograph to get more specific and faster response.

One should always assess any buy requirement thoroughly before responding. Also avoid sending too many or heavy attachments through mail. Do not use short forms related to any product name and never send too many reminders to the buyer. Also try to keep your company profile updated and regularly respond to the emails received in response to your posted trade leads or company listing.

There are several other paid services offered by B2B portals such as featured products, catalogs, websites, trade fair promotion, credit reports et al. All one has to is to analyse one’s requirement and budget before opting for any paid service. B2B portals are well promoted in search engines like Google, Yahoo, Bing, etc. and thus can offer maximum visibility to any company/ products at the global level.

With a plethora of services offered, all one has to do is to make maximum and best use of B2B portals for their business propagation. A word of caution though, always thoroughly verify the credentials of any company before making any transactions or doing any business online.

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