Generating Maximum Inquiries Through B2B Portals

Internet is unarguably the greatest invention of all times. About 30 years ago, I doubt if anybody even imagined that internet would play such a pivotal role in our lives as it does today. The advancement in technology has made the whole world shrink into a tiny place that is accessible through computers and even hand held devices like mobile phones, palm top and others. Today, internet has become an integral part of our lives and has completely changed the way we live, we work, eat, do business, travel, etc. Today we are totally dependent on internet for everything we do.

Currently, there are billions of pages available on internet on varied topics. One can easily find hundreds and thousands of sites dedicated to any particular topic. Ranging from business to matrimony, from automobile to space research, you name it and you will get the information through the world wide web. Social networking sites like Facebook, Twitter, Orkut have revolutionized the way people interact with each other and disseminate information. These sites have found global acceptance not only among the youth, but also among entrepreneurs or business owners who use them for brand promotion, for announcing new product launches and marketing of their business.

Talking about business, B2B (business-to-business) portals have emerged as a viable option of promoting and doing business online in a much cheaper and cost-effective way. B2B portals, also termed as e-marketplace is a large community of buyers and suppliers listed on the site with the aim to develop and establish new business relationship and retain the existing ones. These sites provide a platform to buyers and sellers to interact and generate maximum business inquiries through the use of different tools and services offered. But how do one get maximum response or inquiries for one’s products through a B2B portal?

Below are some tips that can help one in getting maximum product exposure and good business response.

The first and foremost step that one should take is to register/ list one’s company on any leading B2B portal. The registration is free on most B2B portals. Others charge a nominal fee for listing the company. All one has to do is to fill a simple registration form and post relevant/ correct information on the company, email address, nature of business, and other details. It is important to give authentic information on the company and nature of business as that would help in getting relevant response from prospective business partners.

Though free members are offered limited services, at least one can get a hang of it before proceeding to become a paid member. After seeing the response one gets as a free member, they can opt for a paid membership to get additional services and benefits. Most B2B portals allow free users to post up to 10 products along with photographs and specifications on the site. It is important to give maximum information on your products to get good response from the buyers.

Most of the listings on B2B portals are categorized industry wise, in order to help buyers find suppliers and vice-versa, as per their area of interest. Some sites have focused on product listings with complete product details, specifications and photographs to help users easily browse different products listings under a category or sub-category.

While posting your product on a B2B portal, always try to upload the product image and give the product details, specifications, functions and other information related to the product as that may help the buyers in finding your product faster. Also mention the advantages that your product has over those offered by your competitors. It is worth mentioning the terms and conditions related to sale, shipping, packing and location of the products to increase the chances of getting good buyers response.

Those who have visited B2B portals must be aware of Trade Leads service offered by most of B2B sites. Trade Leads basically serve as a notice board for the registered users of the site where they can post buy/ sell requirements for any product and most B2B portals offer this service without any cost. All you have to do is post maximum and correct information in order to generate a response. For instance, while posting a buy trade lead, one should clearly clearly describe product requirement, quantity, delivery time, shipping destination and other vital information. If you have sample of your requirement, you can upload the sample photograph to get more specific and faster response.

One should always assess any buy requirement thoroughly before responding. Also avoid sending too many or heavy attachments through mail. Do not use short forms related to any product name and never send too many reminders to the buyer. Also try to keep your company profile updated and regularly respond to the emails received in response to your posted trade leads or company listing.

There are several other paid services offered by B2B portals such as featured products, catalogs, websites, trade fair promotion, credit reports et al. All one has to is to analyse one’s requirement and budget before opting for any paid service. B2B portals are well promoted in search engines like Google, Yahoo, Bing, etc. and thus can offer maximum visibility to any company/ products at the global level.

With a plethora of services offered, all one has to do is to make maximum and best use of B2B portals for their business propagation. A word of caution though, always thoroughly verify the credentials of any company before making any transactions or doing any business online.

Starting Your Home Based Business With MLM Prospecting and Generating Leads

Starting your own home based business can be hard, never easy. You always need money to pay your bills, and things just don’t happen for you very easily in terms of getting unique visitors, them turning into leads, converting those leads into prospects and then actual clients, and then enrolling them into your primary business. All of this while trying to pay your bills. It’s hard for a person whether they are single or whether they have a big family to support so I won’t talk about that. What a lot of people don’t realize is that business expenses are 100% tax deductible, but that doesn’t make it free, especially if you’re not earning any money. So most people that start with a home based business do so while having a job or do so from savings as a big investment.

They are many types of home based businesses and most of them, I mean besides the kind that are there for stuffing envelopes, require the use of a telephone or more often the computer with an internet connection. All home based businesses pay you for how much processing or prospect conversions that you do.

This is especially true with a Network Marketing or MLM home based business. So how do you get your unique visitors to come to you? How do you turn those unique visitors into leads? How do you get them as prospects who are interested in your company or product? And, how do you actually enroll them into your business as a client? That’s when they are now in your boat asking these exact same questions. Questions that you, like I will have to answer for them.

So the first step, getting unique visitors is usually the most easiest thing to do, specifically you must invest enough money into marketing. But how much does it cost, and are you marketing in a specific niche that is interested or caters to your product or service? Once you find your target niche, after that you have to worry about your competition. So how do you stay ahead? Well, it’s really up to you. And I’m going to try to help you as much as I can.

First of all, what is a niche market? A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified, and that can be easily targeted and reached. Finding a niche for your business means finding a great product or service for a highly targeted audience. An example of a niche market is women teenagers clothing, or boys clothing, or catering for needs of the elderly.

A great tool is ranking on Google for free, and I have a few tricks up my sleeve which I won’t discuss in this article and am saving for my personal team. Another great tool is pay per click advertising using overture, word tracker, or my favorite, Google AdWords. This is where you can find a specific keyword term with less than 300,000 results that you can actually compete in. Of course pay per click marketing is very expensive, and seldom people can afford this at first unless you’re already making money with your online business. But to find a good keyword phrase with little competition use Google’s, Google AdWords: Keyword Tool. Just Google that phrase on Google and you’ll find it.

But before I get into more trends, I have to establish that if you’re going to have an online business, what you need is a lead capture page and an email auto-responder so people can subscribe to your newsletter and it helps you keep track of your leads. Now if your great with computer technology you can get a very affordable domain name with GoDaddy and host it for less than $4 per month using HostGator but then you have to really understand html and create a programming environment where every time someone clicks somewhere on your page that, that information is tracked, stored, and processed using some type of program environment tool. Most people that have a home based online business or are interested in having one are not savvy enough with computers, much less savvy when it comes down to html and especially programming. Things like cgi scripting, perl scripting, php, asp, java, java scripting, etc. What most people need is a capture page that already has everything set up and running for you. A capture page that lets you sit back, relax, and see exactly what is going on with your online campaign. This isn’t going to cost you $4 dollars per month. If you want all these tools available to you you’re going to have to find something a lot more technologically practical, useful, convenient, sound, and concrete; and yet still at an affordable price. Say for under $50 per month? I personally recommend this site. It’s called lead system pro and it automates a lot of or all of the things necessary to effectively host a web capture or lead page and allowing you to track your visitors and doing a whole bunch of other cool things, basically also giving you a back office where you can manage and edit your site and content without any knowledge of html or web based programming. You could also take advantage of a whole bunch of Web 2.0 applications that are all free and link them into your capture page. Applications such as youtube, MySpace, Facebook, twitter, and more are covered in the tutorial section with step by step video guidance in lead system pro. The company also has recorded webinars or phone/computer seminars that are pre-recorded that you can watch or listen to so you can take examples from what others already know and apply it to your own site(s) and business and market that way.

You’ll also need some type of advertising that you can do about every 3 days or so in order to get consistent traffic coming to your site. I know about two services which cost about $200 each for 1 year and I think that, that is a great offer. It comes down to advertising costs of about a little over $16 dollars per month each, and lead system pro shows and tells you about these great non-spamming email list advertising programs. So you can learn a lot of information from that website, and I highly recommend it. It costs about $1 for a 14 day trial, where all other similar hosting sites only give you a 7 day trial for the same price, and probably offer a lot less. They also offer you a bunch of affiliate programs that you can sign up for on other websites to generate money from each lead whether or not they join you in your primary business or not.

Now I know I’m talking about a lot of upfront money here just for a capture page and advertising, but if you decide that you want to join my team, I’ll share with you ways to do marketing and generate 20 leads per day guaranteed and all for free.

But for now, let’s get back to more trends. How do you turn those unique visitors to turn into leads? Leads are people that opt-in or sign up for your newsletter, an interested market, that put in their real name, email, and phone number and automatically get put on your auto-responder newsletter. If you’re worried about the auto-responder newsletter, don’t be, lead system pro has all of that built in and taken care of so you don’t have to write a thing to your list unless you want to. Once a person is a lead, there’s no cold calling, no hunting people down, no convincing other people or telling them about your business. These are people that are already interested, so they are called your warm market. What that means is that they’re open to you, what you have to say, and what you have to offer. But although I’ve told you what a warm market is and what a lead is, I never explained how you turn those unique visitors into these leads.

Simply put, to turn a unique visitor into a lead requires original content. Just like you’re reading my article now, or watching one of my videos on YouTube, you need to be descriptive, creative, and unique basically coming up with a marketing formula or system that brands you instead of your company. That is what makes people interested in what you have to offer them. People are not generally interested in buying into a company. People are more interested in leaders so what they will usually do is sign up with the person that offers them the most value. And that person, that leader, is going to be you. And I’ll show you how.

You need to create Your own unique selling position – study your competition to find out what they emphasize about the product which makes them stand out from the crowd or their niche that you want to compete in. Then decide on something that will make your business unique from the others. It could be something unique about the product, the service, or you, or you could choose a more highly defined target market. You need to build and promote your web site – to develop a profitable web site for your niche product you need to create a number of informative pages that will not only attract visitors from the search engines, but inform and move them to purchase from your site.

Define Your Purpose – Without a clear purpose for your site, you will not know where you are heading, for example, to help small business owners attain a presence on the web to sell their product or service. Now, write down the statement of purpose for your web site. Go over it a few times to make sure it is crystal clear, then write an article and/or make a video. Otherwise your unique visitors will be trying to figure it out for themselves.

Realize many others may be competing to sell the same product. Focus on something unique you may have to offer, that stands out from your competitors. If you are setting up a company, make sure it is a reputable company with a good track record with lots of help available from others involved, such as your upline, partners, coaches, mentors, etc. Don’t recklessly jump in – you will waste a lot of time and money. This is the number one reason, why many entrepreneurs give up so quickly and basically fail.

You have to have to put on your customers shoes. Make a thumb nail sketch of this person – who is your customer? What is his/her wants, needs and worries? Try to understand what makes them tick. Then you can understand what gain you can offer and what worry you can solve. This is the only way to gain trust or confidence in your customer so that they will buy from you in a very competitive market.

Develop your product that addresses one or more of these needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won’t go off the track of what your customer wants. Remember, to sell to your customer you have to have their wants and needs in mind.

Maybe you have seen the ads, “Get 10,000 visitors to your site, for only $20”. Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What do you do?

Write Your Copy to Sell – When you begin to write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it.

Also, make your customer want to click through to the next page or click through to your order page.

Now, that you have identified your targeted customer and written copy tailored to solving your customers’ problems, you will no longer lose those that you have driven to your site.

More realistically put, to turn a unique visitor into a lead, as mother said, you only get one chance to make a first impression – and that’s the one that sticks. What she didn’t say was that when it comes to web sites, not only must it create a good impression, it must be effective.

Your web site has two choices. It can choose to sit quietly in the corner like a wimp, or it can engage with visitors, make contact, and do business. Not much different to a real world encounter when you think about it. If you have something to offer, you either go out and tell people about or sit home and get ignored. And guess which web site does more business – the inactive wimp or the pro-active go-getter?

But there’s a problem. To interact online, you have to have some way of establishing contact with your visitor. Most importantly, finding out who they are, what they need and when they need it. With lead system pro, on your capture page they have a form where people put in their name, email, and phone number. This is what you need to contact the person and truly find out their needs.

Let’s get one very common misconception out of the way. However good it is, don’t expect your web site to sell your organization, your product or your service immediately; it won’t.

Using the Web is called browsing for a reason. Visitors are browsing, not shopping. But be it on the Net or in the local shopping mall or store, people do see things that catch their eye while browsing [aka window shopping]. They do ‘come in’ and ‘look around’. They may not need what you have at the moment. They may not even be able to afford it right now. But they are interested or they would not have ‘come in’ and browsed around. Your web site’s critical task is to ensure that when they can afford it or when they do need it; they know exactly where to find your web site – easily and quickly. But how do we achieve that?

I use the term pro-active. To me web sites that just sit there and wait for visitor requests or signs of interest are re-active [aka: wimps]. They do nothing until poked by the visitor. Pro-active web sites poke the visitor – in the nicest possible way, of course! It is vital your web site finds a way to engage your visitors again in the future.

You must always give in order to receive. The better quality you give, the more you receive. It is a universal law of nature established long before the Internet or probably even the dinosaurs. Provide a *quality* ‘something’ to you visitors in exchange for the ability to contact them. Then treat this exchange with the care and respect it deserves and, sooner or later, that visitor will become your client. It may take days, maybe months, but sooner or later, when they have a real need of what you provide, they will come to you and ask for it – guaranteed. You won’t have to sell it. They will want to buy it.

A good example of this is building that email list and writing articles for your leads to read on a weekly basis, sort of like a newsletter, adding value and insight, not just promoting what you can do for them but also helping them to solve a want or need as well.

Thousands of people may visit your site every day. This is totally futile unless you help them to help themselves. Help them remember you by offering articles, newsletters, RSS feeds, Blogs, Videos or whatever does it for you. There are many avenues you can choose from. Whichever you choose, don’t just have your web site sit there in the corner looking pretty – and doing nothing. Make it work for its living.

You invested time, effort and probably money in putting your website up. Make it earn its keep – it owes you that. Ensure it greets the visitor, what you do, have plenty of attractive and useful content, but above all else, ensure you make all efforts to get your visitor’s calling card/email address before they leave your web site.

I think by now you’ve got the general idea. We’ve also covered how do you get them as prospects who are interested in your company or product.

The last step is, how do you actually enroll them into your business as a client? Well we’ve covered that as well, and with a system like lead system pro it is all automatically done. Your content, your brand/image, and what you put into your site will make the browsers actual shoppers.

How to Create Wealth: Formula for Generating $10,000 Monthly

I used to think that learning how to create wealth to the tune of $10,000 monthly was unheard of. And then I recently listened to a webinar that spells out a formula that actually makes sense…

How to Create Wealth Step One: Getting a Clear Intention…

You need to have a clear intention of how much you want to create. For the purpose of demonstrating this formula, I’m using the figure of $10,000 monthly. It’s important to use daily visualization by imagining yourself at a future date, but thinking of it as present, being sure to pay attention to the feeling you have when you actually see this much income flowing into your bank account on a consistent basis.

How to Create Wealth Step Two: Determine your Outcome…

If you have no idea how much your income goal is, there is no way of attaining it. You can’t just move blindly in your business and “hope for the best”. You have to have a plan – strategy that will take you closer to your goal as you progress. And remember, it’s not necessarily just the outcome that makes a difference… it’s the journey…

“The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.”

– Jim Rohn: American entrepreneur, author and motivational speaker

How to Create Wealth Step Three: Determining the Number of Sales you Need…

Take the monthly figure you desire and divide by 31 to get your daily expectation of creating wealth. In this example, $10,000 divided by 31 = a goal of $322.58 daily (we can round this up to $325).

Take this figure and work backwards to determine how to create wealth in your own business. For example, in my business, I know that statistics reveal that one out of every 40 people who watch the sales video will decide to buy on the spot.

Now, I also need to do a little research in my own business to figure my own upselling statistics. Why? Because this will give me concrete figures to move forward with. While the average person who decides to buy will generate me a $25 commission, I know that one of every three of these people will upgrade to the $100 monthly program, giving me a commission of $125 monthly. One in five of those people will elect the $500 product, and one in ten will buy the $997 product.

So to figure out average commissions, let’s work backwards from a 30-sale point. Thirty sales = ($25 x 30) + ($100 x 10) + ($500 x 6) + ($997 x 3), or $750 + $1000 + $3000 + $2991, or $7741 for 30 sales, divided by 30 = $258.03 each. Let’s round that to an average value of $258 commission for each sale.

Judging from this scenario, I would need 38.76 sales a month (or 1.25 sales daily) to equal a monthly income of $10,000, or a daily income of $325.

How to Create Wealth Step Four: Determining How to Get the Sales…

Judging from my own statistics, I know that one in every forty people who watch my video will decide to buy on the spot. So, to get 40 sales a month, I would need to find a way for 1600 people monthly (52 people daily) to watch my sales video. And how to I do that? Well, this brings us to step five for creating wealth…

How to Create Wealth Step Five: Determining Prospects…

The easy way, of course, is to simply buy leads. However, this is not always very cost effective, especially starting out. Some people pay as much as $5 a lead, depending on their marketing strategy, and this would cost $260 daily to get 52 leads!

While many people choose paid marketing strategies, I elect to use free marketing – blogging, article marketing and videos – to bring in my leads. Assuming you want to go this route as well, let’s determine how to get those 520 people daily to reading your blog posts and articles, and watching your videos. (520 visitors is based on my own 10% opt in percentage for my content to produce 52 leads.)

How to Create Wealth Step Six: Determining Lead Flow…

This is where keyword research comes in. You don’t want to waste your time blogging about stuff that nobody wants to read! You can determine the potential visitors to your site by accessing the free External Google Keyword Tool at ‘Google.AdWords.com’ and click on the link “keyword research tool”.

Determine the number of people searching for your “keyword phrase” that you’ll be using throughout your content. For example, I know that the keyword phrase “how to create wealth” gets roughly 590 exact match searches monthly, or 19 searches a day. This knowledge tells me that if I can promote this content to rank on the first page of Google, I can expect about half of those people (10) to watch my video or reach my article or post, and 10% of those people (1) to become a prospect.

So in this scenario, this particular piece of content for the keyword phrase how to create wealth should yield me one lead daily. How do I get 52 leads daily? Simply put out more content for other keyword phrases – 52 pieces of content each yielding one lead a day will give me 52 leads, which generates 40 sales a month which equals an average of $10,000 monthly. Your future for creating wealth is now in your hands!

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