What Is Your Website Worth and How to Sell It for Maximum Value

A lot of business enthusiasts and tech geeks are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to pass your baby on a new hand may be to fund a new project.

The first course of action will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.

This article will guide you through have a clear understanding of how you can find out the worth of your website and how can sell your website for a higher value.

How should the SELLER evaluate the website?

The website only makes value if it has potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.

You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and hence, he will decide the amount based on the risk.

For instance, a seller has evaluated the website in a way that he has invested $10,000 into website development, $5,000 for the domain and another $40,000 for the traffic generation, ads, etc. hence, it should be worth $55,000. This way of evaluation is absolutely wrong!

Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc. Hence, the profit is something that gets evaluated, not the assets.

How will a BUYER evaluate the website?

Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.

Factors involved in evaluating a website:

• Consistency in earnings

• Business growth

• Automated systems

• Revenue streams

• Traffic and ranking

• USP

Here’s how you can maximize the value of your website:

1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated for a good reason of course! At any point of time while estimating, you may forget any of the figures to add accurately.

2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.

3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.

4. Organize your business: Your business should not lack behind in any terms, hence keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems.

Profitable Products To Sell On Amazon

The key word is profit – relatively simple to “sell” products (just sell smartphones or technology products), but your profit margins will be hideous.

What most people don’t realize is that the money you “collect” from business is just part of the story.

“Full” retail purchases provide a gross income. To determine the profit, you need to discount COGS (Cost of Goods Sold) and any extra “administrative” expenses, such as advertising, warehousing and staffing costs.

Whilst the allure of the “digital” realm has encouraged millions to foray into its depths, it is not unique. You still need to account for profit (bottom line) rather than overall gross (top line) in order to maintain your sanity (& viability).

The “online” business world closely mirrors its offline counterpart, which means that if you’re looking to take advantage of the plethora of opportunities created with the likes of Amazon, YouTube, etc – you’ll want to look at how they work… as “markets”.

YouTube is a market for entertainment, Twitter is a market for attention and Amazon is a market for commodity prices. Understanding this puts you in the advantageous position of being able to determine a more effective way to provide solutions to participants in said markets.

Supply/Demand…

The most important thing to appreciate that it’s all about supply & demand – the cornerstone of a “free market”.

Supply/Demand states that if there is demand, supply will surely follow… Over-supply brings “prices” down. Under-supply brings “prices” up.

The most important thing to consider is how demand is created/influenced.

Demand is the cornerstone of whether a “product” will sell, and is why the likes of “technology” products always do well online (because people want to ensure they’re getting the latest & greatest components).

Therefore, when considering what to “sell” on Amazon, you’re basically looking at which products have demand and are under-supplied. The supply situation may not by indicated by high prices, but people will generally either hold back on “non-essential” purchases, or ask for variations of provided solutions.

The important thing to consider is that most people are focused on “supply” (typically over-supply), such as you’d see from products which either have a lot of buyers or a lot of vendors (“smartphones” being a prime example).

By selling a “me-too” product, you may get sales but you’ll almost invariably have no profit. In my own experience in the “tech” space, profits are minimal because volume is so high. Contrast this with the likes of furniture where volume is relatively low, profits can be much higher.

The point is that the “price” you achieve on any of the modern platforms is heavily dependent on the quality and veracity of the solution, rather than whether other companies are already offering it.

To this end, the following are some of the more effective solutions/products to sell through Amazon:

  • ACCESSORIES For Popular Products
    This works especially well for smartphones, computers and video consoles/games. If you find a popular product (especially game), you should be able to source complimentary accessories for it. iPhone cases were very good for this from between 2013 to 2015.
  • CHEAP-To-Make Kickstarter Products
    Kickstarter (crowd funding platform) is a goldmine for the inquisitive Amazon retailer. Not only do you have SPECIFIC listings of products which have been funded (and the actual data to support them), but you have a blueprint for products that a market will actually want. Some of the best categories for this are in the “creative” space – books and board games. Now, obviously the caveat here is to NOT rip-off the products in question – just use them as a point of observation of what you could buy/get made to compliment the demand they have PROVEN to exist.
  • Boxed VIRTUAL Products
    If you can get STEAM codes cheap, why not pay some money to get them boxed? What about if you found several “guides” doing well on ClickBank’s marketplace (there are a TON of game guides for the likes of World of Warcraft Gold etc on there)? A great trick is to find a virtual product that’s already selling and just make a physical copy. Obviously, you CANNOT rip-off the other product. If you don’t have anything of your own to add, just buy their book and rewrite it or something. The point is that you need to provide a unique offer to a new market – with demand ALREADY proven.
  • Custom / Unique Products You Have Access To LOCALLY
    One of the BIGGEST mistakes new sellers make with Amazon is basically just doing exactly the same as everyone else. They’ll even use the same “source” in China (via Alibaba of course). The best people are able to basically “source” their own products locally (or perhaps from their own suppliers) and then offer them as comparable products on the Amazon platform. For example, you may know a local clothing provider who’ll sell you cheap clothes (wholesale) – you’d be able to put them onto Amazon whilst targeting successful clothes that are on the platform already.

Notice all offerings above depend on there being very few other vendors in the market (whilst capitalizing on existing demand).

Whilst I believe the quality of a product is the most important thing, if you’re trying to make a penetration and don’t have resources/expertise to put into R&D, you’ll want to pick up any slack the market may have presently.

This is best done by playing the “demand arbritrage” game – providing products that have been proven in other markets, and offering an improved / comparable version through Amazon.

Alternative / Secret Trick…

To speak from my own experience, the whole supply/demand thing is legitimate for “commodity” products like technology components, clothes, food or generic medical solutions.

… BUT there is another way…

If you’re familiar with Maslow’s Hierarchy of Human Needs, the “price” quantifier is important for the stuff that people *need*, but don’t necessarily *want*.

In other words, if you’re playing on “level 1” (psychological) or “level 2” (safety) of the hierarchy, pricing is going to play a major role because people can get the same solutions from most vendors (just look at Android).

This can be seen in almost every market – whereby a company will only provide “cheap” prices due to the generic nature of their solutions. They don’t do much different, and thus end up attracting a fickle crowd (who are price sensitive).

Reality is different. Rather than being a slave to circumstance, the best work higher up the hierarchy – towards belonging (brands/communities), self-esteem (personal development/”big risk”) & self actualization (legacy).

By doing this, they transcend price (although cannot escape it) because of the perceived uniqueness of their offering (often termed “perceived value” in marketing).

They attract buyers who actually *want* to deal with them, and are happy to pay a fair price to take ownership of a solution whose benefit far outweighs its worldly (“tangible”) value.

This is where “premium” and “luxury” companies come from.

The secret is that markets respond to solutions. You take your wares to market, you don’t want to let the market rule you. The potency of your solution determines its demand.

The trick I’ve found works best is to go out and try big, bold experiments on your own and then provide the “solutions” you discovered as packaged products. This can be done both virtually and physically (through Amazon) – and what’s more, it’s entirely dependent on you… meaning that there should be very little by way of “competition” that can affect how successful the products are.

For example, say you’re interested in playing video games. You may like World of Tanks. Posting videos of WoT on YouTube is done by anyone with a capture card, so it’s not likely to give you a huge edge (although it will work quite well if you post good replays) – the real trick will come from running WoT tournaments which you post the results for on you website, YouTube and also through the likes of Twitch.

The part where Amazon plays into this is that it will give you the opportunity to sell the “SECRETS” to successful WoT gameplay, as well as premium vehicles and physical (boxed) versions of any “strategy” guides you created.

The key is that people who enjoy don’t really want to buy your stuff – they only want to get better at the game. Thus, what you’re “selling” is a way to do this.

You attract people by the quality of your replays/tournaments, and you’re able to then offer other products as a result they’re able to replicate.

Likewise with other solutions. Perhaps you went on a trip to Tuscany and found some special clothing pieces, or you took your programming skills and created a custom web based application for users who wanted to enjoy the underlying way in which certain things work. The possibilities are limitless.

Remember, though, the KEY is to have people willing to PAY for the usage of the items you’re offering. Most make the mistake of selling the product – people want the SOLUTION (“results”). They don’t buy acne cream because it’s “natural” – they buy it to get rid of acne… the idea that it’s “natural” is a by-product of this underlying purpose.

Most Oil Sellers and Brokers Fail – Crude Oil Selling Procedures That Sell in Today’s Internet Era

Most Crude Oil And Petroleum Product Sellers, Brokers and Agents, in the International “Secondary” Oil Market, Do Not Make Any Sales Or Income. Do You Ever Wonder Why?

A MAJOR “HIDDEN SECRET” OF OIL SELLERS & BROKERS: MOST DO NOT MAKE ANY SALES or INCOME

Crude oil and petroleum products sellers, and their brokers and agents, who operate in the so-called “secondary market” of the international oil market today, do not usually speak about this, or like to do so. Or like the fact about this to be known. In deed, many of them would rather that it be kept obscured, or simply misrepresented. But, the fact is that one distinctive part of their business “reality” is this: as a group, they frequently close no deals nor make any sales for the oil product they purport to have available to sell, and, in fact, the vast majority of them often go for months, even years, or perhaps for ever, without ever landing even a single sales contract or deal. It is probably what might simply be called “the open secret” of the oil selling industry!

C. Keila Nakasaka, a California attorney and real estate investor and entrepreneur, who conducted extensive market research and investigations into the D2 diesel oil trade to see if he could prudently recommend taking up the commission broker’s job to his clients, says he came away from his research greatly disillusioned and disappointed. According to him, the “stories that these brokers concoct are that the seller has some direct connection with a refinery. Some even claim that the seller is, in fact, one of the leading energy companies in Russia… [but] what bothered me [the most] is that almost every one of these brokers failed to be forthcoming. They often misrepresented themselves as mandates, direct representatives, and even buyer and sellers.”

Probably the principal and most sensitive thing about which most such sellers and intermediaries (the agents, facilitators, mandates, brokers, etc.) are least “forthcoming” and “misrepresenting” about, is concerning the number and volume of sales deals they have ever closed, if any, or the income they have earned in the trade, if any. Simply put, almost all of these operatives generally close no deals, and earn almost nothing. Most of them go for months, even years – or forever – without successfully closing any sales deals, not to speak of earning even a dime in commission income!

As Nakasaka put it, describing his findings: “Another factor which I thought was odd was that most of the brokers I spoke with never closed a D2 deal despite their months and sometimes years in this business. There was one broker who claimed that he had pending deals, and two who stated that they did in fact close these deals. However, I did not find them credible.”

MAJOR REASONS FOR THIS, WHICH ACCOUNT FOR WHY MOST “SECONDARY MARKET” SELLERS & THEIR INTERMEDIARIES NEVER CLOSE ANY DEALS

Why is this so – that they make no sales or income? Many factors account for it. They could roughly be summed up as follows:

1. MOST SELLERS (and their intermediaries) ARE FAKE, ANY WAY, WITH NO CRUDE OR OIL PRODUCT TO SELL

A fact that is by now well-established and not subject to any disputation whatsoever among credible experts in the industry, is that the overwhelming majority of selling offers peddled by crude oil and petroleum product “sellers” in the so-called “secondary” oil markets, and their brokers, agents, and other intermediaries, are fake and bogus. In deed, some objective studies and research have put its extent at a whopping level of some 99.999999 percent of all offers presented for sale. Probably the only thing of much redeeming value that could be stated about this, is that with particular respect to those who act as foreign brokers and intermediaries in the business, some of them may often be engaged fraudulently in the business but innocently and unwittingly, mistakenly believing that the deal or selling operation is authentic and legitimate, when it actually is not.

2.LACK OF PROPER TRAINING, SKILLS OR KNOWLEDGE IN THE FUNDAMENTALS OF THE BUSINESS

Put very simply, perhaps nowhere is the saying that “we live in a wide interconnected world” more applicable today than in the world of the international buying and selling of crude oil and petroleum products. For the most part, virtually all that one needs in order to become a “seller” of crude oil or petroleum product, or his agent, legitimate or not, who are operating out of any part of the world, is simply to have an access to a computer and an Internet connection. That’s just about all! Unfortunately, however, one dire negative effect of this so-called “revolution of the Internet” (among many others), has been that many who now claim to be, or operate as, “sellers” or the sellers’ “brokers” or “agents,” are largely uneducated or semi-illiterate, untrained and unskilled, and are lacking in any knowledge of the proper fundamentals of international oil trading.

Kamal J. Southall, one of the foremost experts on the subject, whose book, “Trade Fraud, Financial Fraud, and the Joker Broker,” is one of the most authoritative texts on the phenomenon, puts it this way:

“Have you noticed that as you’ve searched Google and libraries, and looked high and low, finding bits of information here and there, you encounter interesting phenomena: very little practical information on the art and science of dealing in International trade as an independent trader exists in any comprehensive way. Certain practices, documents, and procedures; mysterious acronyms such as “NCND” or “MPA,” are thrown back and forth, badly corrupted model documents and forms may filter your way, but the reality is that most attempted home based traders, brokers – or, more properly, intermediaries – learn through highly expensive ‘trial and error,’… often re-inventing the wheel each time, in that ever-elusive search for a deal and knowledge on how to close that deal.”

Southall estimates, citing another expert’s calculation, that out of some one million individuals currently trying to make it as brokers or trade intermediaries in the world, “perhaps no more than 1% has the training and skill needed to ever close a deal… [meaning that] the overwhelming majority, are trading blindly, [hence] deals are collapsing… and more to the point, [oil dealers are] being defrauded – sometimes massive..”

Mr. R. Ambardar, a broker of over 10 years of wide experience in international market development and advisory services, calls “lack of experience and knowledge” one of the principal reasons why many brokers and facilitators fail in crude oil endeavors. “Many people are attracted into this business because of [the tales they hear about the] kind of money one can earn on account of successful deals. Many agents fail, [however], to understand that requirements to succeed in this business are very demanding, [and that] Only those who have years of hands-on experience and thorough knowledge of the industry can strive to do well as middle-men.”

A great many number of brokers, Ambardar adds, forget that “To become a ‘Facilitator’ in oil business,… what you actually need is right knowledge and expertise [since this is what will help] you hook up genuine buyers and sellers. One should be in the industry for long to have acquired knowledge related to the dynamics of this business.”

Consequently, one fundamental way in which this general lack of competence or knowledge about the basics of the oil trade manifests itself, is in the inability of the average person among the string of brokers and agents and intermediaries that operate in the trade, to craft good deals and successfully close sales deals even after several months or years in the business.

3. BYE AND LARGE, MOST BROKERS AND AGENTS LEARN THEIR CRAFT FROM THE INTERNET, AND THIS HAS SOME SERIOUS DRAWBACKS

There is, for the average contemporary seller’s agent or broker, one other serious shortcoming and negative consequence that emanates directly out of the fact that the primary source of their education and training by which they learn the workings of the oil trading business, is essentially the Internet. Again, Kamal J. Southall sums up these negative consequences this way:

“The expertise in recognizing a questionable trade lead or tender request from a strong one, is generally lacking through the Internet, [and] there is no critical filtering of the leads you end up reading. Anything that can be put out there, is put out there, from the genuine to the questionable, to the fraudulent. Moreover, the nature of the “broker network” is such that information is often passed about with little critical filtering, lack of knowledge of proper trading procedures and the general tendency of information to become corrupted as it trades hands, [and this] leads to dangerous results.”

4.LONG STRING OF BROKERS, AGENTS AND MIDDLEMEN, MOST OF WHOM UNDERCUT EACH OTHER.

Partly as a result of the virtual lack of any objective requirements for qualification as an agent or middleman in the trade, and the ease of entry into it, these operators generally tend to function in a climate of little or no rules or standards, and of loose or no ethics, in which the “dog eat dog” mentality seem to prevail – a climate in which each broker, agent, or mandate, being only selfishly concerned with just his own personal gains and self-interest, is constantly trying to undercut and circumvent the other in deals. Thus, often leading to the ultimate detriment of ALL the parties involved in an offer, as ALL of them, as a whole, and not just one party or the other, invariably wind up the losers since NO deal at all is had with any buyer.

“[One] reason why it’s difficult to ascertain the truth [concerning the oil product market],” reported C. Keila Nakasaka, the California attorney and entrepreneur who investigated the industry in 2010 for possible recommendation of the trade to his clients, “is that there are multiple brokers involved in any given transaction; and they’re all afraid of circumvention. Hence, it’s almost impossible to know the end buyer or seller. Now, I understand that sometimes it requires teamwork to put a large transaction together, but what bothered me is that almost every one of these brokers failed to be forthcoming. They often misrepresented themselves as mandates, direct representatives, and even buyer and sellers.”

THE “JOKER BROKER” CHARACTER

Sure, admittedly, there’s no question that the phenomenon of having a lengthy string of players, including brokers, agents and intermediaries, in a business transaction, is a necessary aspect of international business. Even more so, especially, in today’s Internet world in which we are all so interconnected globally. Certainly, in oil sales transactions, it should come as no surprise or anything unusual to anyone that such operations, because they often tend to involve huge sums of money and elaborate logistics, would sometimes require teamwork to put the transactions together. And hence, should sometimes involve a multiple number of parties – traders, agents, intermediaries, brokers, mandates, buyers, distributors, etc – to conclude a deal. However, what is different here, is not so much the fact that in the Internet crude oil dealings one encounters a string of too many brokers and middlemen. Rather, it is the fact that most of these brokers and middlemen or intermediaries that get involved in it, typically act and behave in the detrimental manner of what is known as the so-called “Joker Brokers.”

As Kamal J. Southall put it, “But the experience of the underground string of international brokers trading meaningless offers and circumventing each other, left and right, illustrates well the term “Joker Broker” and resembles, often, a Zoo full of monkeys.”

Adding that “the character, [which is] often scorned as ‘the Joker Broker,’ is one thing most people encounter very quickly in their forays into the world of trading,” Southall, the author of a classic on the “Joker Broker” character, gives a definition and explanation of the essence of this “Joker Broker” behavior, this way:

“Defined in the first instance as a bit of a time waster, the joker broker is an individual who knowingly or unknowingly peddles and plies deals and products that, in the vast majority of instances, are non-existent, or badly defined. Characterized by a tendency to bluff his way through transactions, the Joker Broker is one… [who goes about] plying deals often involving a string of brokers from one end of the planet to another, and yet not a single one has verified the very existence of the goods at hand.”

.One significant result of this?

With a multiplicity of brokers and chain of agents often involved in a trade, and each party operating selfishly and undercutting and sabotaging each other in a working environment in which each party is untrusting of the other in a transaction, and is scared of being circumvented by the other; most deals which the “secondary” market sellers and their brokers and agents undertake, are automatically doomed to failure, even from the very beginning. And often do fail.

5. PERVASIVENESS OF “The Joker Broker” MENTALITY AMONG THE INTERNET BROKERS, AGENTS & OTHER INTERMEDIARES

However, probably the most fundamental and central factor which accounts for why most intermediaries involved in the “secondary” oil market are generally not able to, and do not, close any sales deals or earn any income or commission as brokers and agents even after several months or years of peddling their oil product, could simply be condensed into one broad term: namely, the powerful pervasive grip that the “The Joker Broker” mentality has come to have on the brokers and agents, most of whom today are merely Internet-based brokers and agents.

What Is meant by this?

Put very simply, many brokers and agents, driven and limited by the fact that they generally lack much training or knowledge in the fundamentals of international trading, and by the fact, in today’s Internet era, that their only “qualification” for assuming the mantle of being a “broker” or “agent” in the oil business, is simply that they have an access to the Internet and a computer, often behave in their conduct of the oil selling operation, in a manner that “resembles, often, a Zoo full of monkeys” – in the words of Kamal J. Southall, the author of a classic on “‘the Joker Broker” character. A common characteristic of these brokers and agents, is that they peddle, knowingly or unknowingly, crude oil deals and products that on the face of it, are in most instances seemingly non-existent or questionable, or at least badly defined, while yet acting as though all is well with the product they offer, and that there’s absolutely nothing for the prospective buyer to worry about concerning it. They are mostly blinded by greed and false belief that they “are going to be super rich next week or next month” by doing nothing, other than, just shoving around a few copied documents on the Internet usually passed down to them from other jokers, none of which any of them has usually verified as to the very existence of the goods they purport to be selling.

Apart from the fact that a good many of them would, whether they do it knowingly or not, frequently try to push fake deals on the Internet, they generally act out of many misconceptions and beliefs which are simply not true, usually passed down to them from other jokers. Many times, mainly concerned with “making a quick, fast buck,” they are innocently and naively trying to close a deal for someone who they believe or merely hope to be real, but who is, in fact really not. But oftentimes, they are too proud or conceited to simply accept or concede that their own beliefs and procedures are simply incorrect, refuse to change their ways, and continue to waste their time and others’ time for months and years still trying to push deals – until, perhaps, it finally begins to dawn on them that for so long no deals have been closed, or are likely to be closed, and not a dime of income has been, or would be, earned!

But above all else, perhaps the most detrimental factor that results in the lack of business or income for most “Internet” crude oil brokers and agents, is the fact that, lacking much experience or real understanding of the true workings of international business or the way it actually works, they are often totally unrealistic and impractical about the conditions and requirements they demand of, or expect that, prospective buyers would accept in order to buy the products they purport to have for sale. That is, they often present sales offers and proposals that are so impracticable, unworkable and outrageously unreal, and are totally contrary to the way normal and legitimate business has traditionally been done in the real world.

As one analyst put it, “Some of them [the “Internet” brokers or joker brokers] are quite entertaining [in the notions about business workings they present], and remind us of the Nigerian scam artists. The world simply does not work like that.”

EXAMPLE OF JOKER BROKER OFFER THAT CAN’T WORK

The following is a good example of the Joker Broker-type of offer that the oil sellers and their brokers and agents, most of whom operate mostly online today, typically demand of intending buyers. It is presented in the form of the transactions PROCEDURES they demand that the would-be oil buyer should meet and follow, such as these:

TRANSACTIONS PROCEDURES:

1) The Buyer submits ICPO (Irrevocable Corporate Purchase Order) & banking details

2) Seller issues FCO (Full Corporate Offer) on his letterhead with full contact details.

3) Buyer returns the FCO duly signed and stamped.

4) Seller and buyer sign contract.

5) Seller and buyer exchange the Proof of Product (POP) and Proof of Funds (POF) in the following sequence/order:

6). First: Seller issues POP to the buyer. Second: After buyer verification and within 7 banking days, buyer’s bank issues POF to seller’s bank.

7) Buyers bank opens non-operative Letter of Credit (L/C) to seller’s bank/or Bank Guarantee (at seller’s choice).

8) Seller issues 2% Performance Bond (PB) to activate L/C.

9) Shipment commences as per the agreed contract.

TO TODAY’S BUYERS, THIS IS WHAT THESE PROCEDURES ARE SAYING TO THEM

In point of fact, actually the procedures such as the above-outlined, are “standard” and should, in NORMAL and proper circumstances, ordinarily be a workable and acceptable set of terms and conditions or requirements for a credible prospective buyer to do business by. However, here’s what brings about the big difference here: there is one very serious and fundamental factor that is grossly missing here. And that is this: typically, such offer requiring the intending buyer to comply with these procedures, is made, NOT by or from by a known or established or even readily identifiable person or entity, or necessarily by an AUTHENTIC crude seller or supplier. But merely by an Internet “seller.” It is typically presented by someone who merely writes (or phones) and claims, usually via some Internet connection or communication (a portal, email or website), that he is a crude “seller,” or the broker or agent of one, who supposedly has some oil available to sell. And it is typically presented by someone who, invariably, would present virtually no tangible evidence or proof whatsoever establishing his (or her) bona fides and credentials as an authentic seller, or an intermediary of one, nor shows any real track record of having previously performed in the crude oil selling business, or any other products.

Thus, in effect, what is essentially happening here, is that a set of well-meaning procedures which have legitimately been designed by the industry professionals to be used by LEGITIMATE crude sellers, and have traditionally been used by RELIABLE and respectable crude sellers and buyers alike to do business, have suddenly been hijacked by a new breed of “Internet” brokers and agents – Joker Brokers – who now demand that prudent crude buyers are to adopt precisely those same procedures in transacting business with them! To put it another way, were these Internet brokers and crude “sellers” to have been some of the so-called oil Majors – such as Chevron, Valero, Shell Oil, Exxon Mobile, British Petroleum, Total Oil, etc. – meaning companies and business entities that are well-known, already established, readily recognizable, reputable and trustworthy, there would have been absolutely no problem or question about the crude buyers using those “standard” procedures and conditions set forth above in doing business with the Internet sellers and brokers. However, that is not the case all, here. Rather, quite to the contrary, these Internet-type brokers and agents (and the purported sellers whose offers they peddle), are largely Internet-based; and are generally obscure operations, or even non-existent, with no known identity, no recognized base of operations, or established record or history of past performance as crude sellers.

WHY THE INTERNET BROKERS’ PROCEDURES LARGELY DON’T & CAN’T WORK WITH BUYERS

Yet, this is, in the vast majority of instances, the kind of supposed crude “sellers” who want and ask that would-be buyers should be submitting to those same procedures and conditions in dealing with them. Clearly, that’s a ridiculous “Joker Broker” type of day-dreaming – virtually no credible crude oil buyer anywhere in the world would accept to submit an ICPO (Irrevocable Corporate Purchase Order) to a mere unknown, unproven, dubious Internet “seller” of crude oil to solicit business with such an entity. And certainly, no credible crude oil buyer anywhere in the world would accept to submit its Proof of Funds or financial and banking details to such an entity, or to even sign a contract with it – an entity about whom it knows practically nothing, and whose bona fides, credentials or existence as a supposed crude oil supplier, is largely dubious and unestablished.

A major, well-known, recognizable, or reputable entity or crude dealer, yes. But NOT an obscure, dubious, unknown entity, largely existing merely on the Internet.

Analysts at the JokerBroker.com website, which is a site devoted to extensive compilation of a database of the most notorious “Joker Brokers” persons and companies, sums it up this way, describing why most credible crude buyers would generally reject accepting such procedures and conditions often demanded of them by Internet brokers, outright:

“When a deal starts off with “send ICPO with BCL or Soft Probe, [POF], NCND and IMFPA,” this is “broker language.” Those that know broker language know what this means: “I’m a joker broker. I don’t have any real product for sale, and I don’t know anyone who has any, so I want you to give me an Irrevocable Purchase Order with your full financial details disclosed, so I can run around with your order and your money in my hands looking for product, and the next thing you see will be your company and banking details exposed to the whole world, running around unsecured on the Internet between thousands of other joker brokers.”… That is what this language means. I suggest you learn the language, and please do not send me even one “deal” which starts off with this procedure. Please just put them straight into the rubbish bin, which is exactly where I put them whenever anyone sends them to me.”

Kamal J. Southall, author of “Trade Fraud, and the Joker Broker,” describes the following as “some of the most notorious Joker Broker Documents”:

“The Irrevocable Purchase Order/IPO ICPO: Sometimes known as the Irrevocable Corporate Purchase Order, such a document simply does not exist. Or to put things more rudely, the ICPO is crap. There, we have said it, let the chips fall.”

SUMMARY

Here’s what might probably be called “the open secret” of the so-called secondary market oil industry: as a group, the crude oil and petroleum products sellers, and their long string of brokers, agents and intermediaries, generally close no deals nor make any sales or income out of the oil product they purport to sell, frequently after several months, even years, or perhaps for ever, of doing the business. There are several reasons which account for this. They range from the fact that most oil sellers and their brokers and other intermediaries, are fake operatives with no crude or petroleum product to sell, in the first, to lack of proper training and knowledge by these operatives in the fundamentals of the business, to the existence of certain serious drawbacks and shortcomings inherent in the fact that, bye and large, the principal source by which most brokers and agents today learn their craft today as oil dealers, is merely the Internet.

However, probably the most fundamental and most central factor of all which accounts for the above reality, could simply be condensed into one broad term: namely, the powerful pervasive grip that the “The Joker Broker” mentality has come to have on the brokers and agents, most of whom today are merely Internet-based brokers and agents. Typically lacking much experience or real understanding of international business or the way it actually works, and frequently blinded by greed and false belief that they “are going to be super rich next week or next month” by doing nothing, other than, perhaps, simply shoving around a few copied documents on the Internet, the conditions, requirements, and procedures often proposed by the “Internet” brokers and agents for prospective buyers to buy from a seller, are usually unrealistic, impracticable, outrageously unreal, even laughable and ludicrous atimes. They are unworkable conditions and requirements that are completely contrary to the way normal and legitimate business has traditionally been done in the real world. And consequently, credible buyers generally reject outright the sales offers coming from such Internet sales operatives, thus resulting in common lack of sales or commission income for such operatives, month after month, and even year after year.

For example, most of the selling offers one gets today for the sale of oil, are usually from Internet “sellers” – persons who merely claim, via an Internet communication, that they are “sellers” of crude or petroleum products with some product to sell, but typically have NO known identity, show no credible record or history of past performance as an AUTHENTIC crude seller or supplier, nor present any solid evidence that the supposed seller even exists. Yet, these mere “Internet” sellers would typically demand and expect a serious buyer of oil, to simply sign an “ICPO,” and enter into a binding contract with them committing itself to obligations valued in the several hundreds of millions of dollars with such a yet unproven and dubious Internet “sellers” (or brokers and agents), or to submit its most sensitive financial and banking details to them, etc! Demands which, clearly, virtually no credible crude oil buyer anywhere in the world would accept or submit to with merely a dubious, unknown, yet-to-be-established entity! On top of all that, add to that the reality that those harsh conditions are being demanded of intending buyers by the sellers and brokers in an oil industry that is, by all credible accounts, full of too many fakes and fraud in the contemporary oil selling industry!

And so, here you have it: why most supposed “secondary” market Internet oil sellers and their brokers and agents typically make no sales or income in their stint into crude oil and petroleum product selling business today in this Internet era, for months and years.

FOR A FOLLOW UP

WISH TO FOLLOW UP ON GETTING A CRUDE OIL OR PETROLEUM PRODUCTS SELLER OR BROKER WITH WORKABLE, REALISTIC PROCEDURES THAT A CREDIBLE BUYER CAN READILY ACCEPT? Please see the instructional information in the author’s resource box below

Reinventing How Dealerships Buy and Sell Vehicles

There has been much written in recent months about the sad state of the automotive industry in the United States, as GM, Ford, and Chrysler struggle to realign their business models to the realities of the marketplace in 2009 and beyond.

Certainly, automotive dealerships have also faced rough business conditions as fewer people are buying cars. Even interested car buyers are having a harder time securing credit. J.D. Power’s has estimated that vehicle sales in 2008 decreased to 13.2 million sold, compared to a 2007 total of 16.1 million. Many dealerships will close in 2009. Those who survive the downturn in our economy, will be those who are leaner, have secure financing in place, or are self financed, and who have leveraged the efficiencies and promotional opportunities available on the Internet and reinvented their business to be better aligned to what customers expect.

David Vahman, President of WebXloo, has seen an increase in business in 2008, as more innovative dealers leverage technology to increase their exposure in local markets and improve their efficiency. WebXloo offers web based sales and marketing tools for dealers and, as with many industries, this technology transition at the dealerships has tended to lag behind what their customers are already doing online.

Mr Vahman evangelizes the importance of dealerships leveraging web based tools to automate processes, streamline operations and increase their dealership visibility to their customers. “Dealerships today are able to seamlessly list their vehicles on their own website, leveraging Web 2.0 technology to create a two way dialogue with their customers.”

Mr. Vahman describes the Internet potential going much further than a basic website. “Two things that we are seeing that are truly transformational in the automobile industry is the widespread consumer usage of mobile technology and the ubiquitous availability of pricing information, for both the consumer and the dealer.” As Mr. Vahman explains, “The sweet spot for dealerships is intelligent buying of vehicles.” Mr. Vahman continued, “Consumers today who are purchasing vehicles have a very clear understanding of what they should pay for a vehicle, through quick Internet research. The dealer who can buy inventory that is in demand, at a competitive price, is much better positioned to remain profitable. Our mobile SlingShot device, powered by the AutoXloo software, gives dealers business intelligence anytime, anywhere, whether they are purchasing a vehicle from an individual or at the auction.”

Certainly most people recognize the difficulty traditional newspapers are having as they try to remain relevant when fewer and fewer people subscribe to the local newspaper, their audience demographics continue to skew older and older, and more and more people get their news from the Internet. Craigslist has made classified ads almost irrelevant, and there is a trend toward specialty magazines and publications moving away from print to online distribution exclusively. Cox Enterprises announced earlier this year that they will discontinue the publication of AutoExtra and AutoMart. And there has been continued speculation that the classic AutoTrader magazine, that many of us grew up with, may also be transitioned to an online model only.

Noting these changes, Mr. Vahman offered further insight into the changing market for dealerships. “Our software, allows the dealer to compare real time market pricing information from Internet sources that customer use to make buying decisions. Understanding pricing from your customers’ perspective puts you in a much stronger negotiating position.

AutoXloo’s Market Report provides a comprehensive analysis of the vehicles for sale in a specific geographic region from various online services. The Market Report software queries listings on the Internet, based on the dealership’s current inventory, and presents pricing results in a convenient dashboard in both detailed and summary view. The report is generated instantly and live each time a dealer evaluates a specific vehicle.

“We help dealerships list their vehicles online, which helps them generate more leads and sell more cars”, Mr Vahman continued. “From the dealership perspective, our tools adapt readily to their workflow, enabling them to work more efficiently, reduce cost, and provide better information to their customers. Our value proposition simply put, is that we generate more leads for less money. Leads generated online are much more measurable than traditional lead generation for dealerships. It just makes sense since almost every one of their customers begin their search for a vehicle online.”

Mr. Vahman explains, “It’s easy to view technology as an expense, especially in these difficult times. What separates our tools, is our solutions are at the forefront of the primary drivers for a dealership, which is driving sales. While it can be difficult making decisions on what technology in which to invest, it’s easy for us to demonstrate to our customers that not only can they generate immediate results with our tools, but they are much better positioned for long term growth.”

Have You Got What It Takes to Sell Your Own Home?

These days, plenty of people do business in the real estate area. One business is selling and buying properties. People generally sell their house with the help of a realtor simply because they want their house to be sold quickly. Maybe you want to sell your property on your own just to save money.

Selling your house on your own is not a difficult job to accomplish if you use a good method and understand the steps to sell your home quickly. But, selling your house on your own demands a lot of your energy. Due to the fact you have to do market research on value plus more work to clean up your property before the selling process.

Selling your house on your own is as simple as 1,2,3. Before you begin to sell, you need to establish in your head that you can sell your house by yourself. If you have already made up your mind, the following steps will be much easier. Very first thing that you should do is clean up your home to make it look spacious. Every buyer usually looks for a thoroughly clean, neat, and roomy house. You need to make your house look wonderful and appealing. You can begin by identifying your properties flaws and fix them. Trim the lawn, get rid of any clutter, examine your house thoroughly. Make little enhancements that may seem unimportant to you for example planting flowers, repairing damaged tiles, cutting trees, and be sure that your house smells good.

After you get your home prepared, you also need to set an acceptable selling price for your house. You do not want to set the purchase price too small or over calculate it. You can find details about home prices that are comparable to your house, in newspaper advertisements, or you should ask for an experts advices to help price your house.

The final thing to do would be to advertise your house. Selling your house on your own is definitely exciting work to do but could also make you discouraged if your house is not sold in the time frame that you expected. If your marketing plan is good, you could have your house sold in weeks. You can start by making a good advertisement in your newspapers or a magazine that has a specific area for selling and buying real estate. If you look at it you have everything you need to sell your home.

Newsletter Titles & Advertising Headlines Selling Words & Phrases to Sell Almost Everyone Anything

Advertising headlines and newsletter titles use headlines screaming key selling phrases and incentive words to spur attention and highlight attention. The stimulating headlines and selling titles induce a driving force to read on. The ultimate goal of the advertising is to sell almost everyone worth selling anything you have of benefit to buy.

The real king of prospecting methods is where the buyer sees your ad and calls you. This key mode is called hot sales prospecting. You are the one called by the prospect. This is exact opposite of cold calling. With cold calls, you make calls that try to interest or pressure the recipient of your call to talk further with you. Hot sales prospecting is dependent on using selling word and incentive phrases to knock the pupils out of prospects eyes. The headlines and titles, along with sub-titles are crucial to display encouragement to reinforce the product or sell the service you are offering.

The mode of advertising could be in business publications, newsletters, newspaper, emails, promotional news, direct mail, or ads placed with social media groups. If you can portray honesty, integrity, trust, and develop an impulse to purchase then you become a true direct sales person. You have to walk the walk and talk the right talk, or clients will not easily be convinced.

Key selling phrases and incentive words are available in the lists below. It is up to your talents to insert them into your enticing advertising headlines and stimulating newsletter titles so prospective clients virtually grab the phone to call you.

The first sell list of headline and motivating phrases include: faster than lightening, feel like superman, fascinating, fast turnaround, follow your dreams, for experts only, feeling goose bumps, financial abundance, fire your boss, first brace yourself, final piece of the puzzle, fair and balanced, few and far between, feel independent, financial IQ, fills the gaps, forecast the future, formula for success, fortune to be made, first time offered, fly out of the nest, and focus on the prize.

Additional stimulating headline phrases and killer key selling words include: free solutions, four star, free newsletter, fraction of the price, giant sized, freedom to earn more, getting smoked?, fresh start, full featured, futuristic, genuine, frees up cash, fulfill your cravings, gutsy, flexible choices, foot stomping, grunt work, full of vim and vigor, fully classified secrets, goldmine, and funded with security.

When you use hot sales prospecting, target your advertising at people matched for your product. In many lines of sales when your selling headlines results in prospect calls it really pays off big. Commonly sales run a minimum of 70%. You can play small time and cold call all day long hoping for a hit. Big hitters still strike out, but they aim for home run selling. Become inspired to spend less time prospecting and more time following up on prospect phone calls and new referrals.

5 Methods To Sell A Car With Social Networks

Is the vehicle in your garage bothering you? Or creating problems for you? Fed up of taking it to the mechanic every week? It’s time to sell it then. Do you think you can sell it on your own without the help of any car dealer? If yes, then you have to go for some new and hit method of selling it, instead of using that same out dated and boring way of advertising in the newspaper or sticking an advertisement on back mirror or window of your car.

You can now “sell your car online” with the help of so many social networking websites. Currently, it’s the most hit way of selling cars. It’s cost effective and reliable at the same time. Newspapers might charge you for posting your ads but most websites do it for free. Some suggestions of selling your vehicle with social sites are written as follows.

1. UTILIZE YOUR TWITTER ACCOUNT –

If you have a Twitter account it’s time to use it. Or if you do not have one, sign up immediately and create an account. This way even with the limitation of 140 characters you will be able to convey your ad to a lot of people. By applying hash tags your post will appear in different feeds. You can even ad a link of a website for the detailed information regarding your car.

2. GET FLICKER TO UPLOAD PICTURES –

Visuals convey a much stronger message then words. People would want to see what you are offering and what they are about to buy. If you have a nice digital camera, grab it and take dozens of pictures of the car from inside out. Make a gallery on flicker and edit the pictures by highlighting the fine points of your car.

3. MAKE VIDEO AND UPLOAD IT ON YOUTUBE-

YouTube is the second most used search engine after Google. People upload their personal and professional videos daily on this site. If you want better results, Make a video of your car and capture detailed features and functions of the vehicle in the video and post it on YouTube. Interested buyers would love to see it.

4. USE BOOKMARKS ON SOCIAL SITES TO AVAIL EXTRA EXPOSURE –

Whenever you post an ad on any classified website, on any video you upload, you better post the URLs to social networking sites and ad bookmarks too. This way you will be able to generate traffic to your link. People who are searching for used cars will automatically get attracted to your ad.

5. LINK ALL THE ABOVE THINGS WITH YOUR FACEBOOK ACCOUNT –

The most used network these days among all generations is Facebook and its functionality integrates with all other networks, so you can add all links from other sites right into your profile.videos from Facebook, links from Twitter and other websites can be directly posted on your Facebook wall so it could be visible for your friends and they will know that you are planning to “sell your used car online”. The news will spread like a wildfire.

Sit back, relax and Make your life easy by choosing to sell your used vehicle with social networking websites. Everything is just a click away, so do not waste your time running after car dealers and ad agencies.

What To Do At Tax Time When You Sell Through Home Parties

Many people who sell products through home parties do it for the discount it gets them when they purchase their own goodies. Others are dead serious about becoming one of the company’s top sales reps. How you see yourself is important at tax time, because your business goals are what determines how you should treat that income, and any money spent making those sales, on your tax return.

If your goal is simply to buy products at a discount, help a friend out by hosting one or two parties, to give a party just because your friend needs to sign a new sales rep up this week, or to become involved only for the pleasure and social aspects of selling a particular product, you must report all sales rep income as miscellaneous income on your personal tax return. According to IRS rules, you are engaged in a hobby that produces occasional income.

When your goal is not just to make a few sales, but to build a long-term business, to sign up new hostesses so that you can build your sales force, and you put a realistic business plan in place to accomplish your goals, you can report your income on the small business Schedule C tax form. Because you are acting in a profit-minded manner, according to current tax code, your sales efforts are considered to be a business operation. A business owner can write off expenses that exceed business income.

The IRS has home party sales reps grouped with other part-time occupations normally carried on as a hobby. Because of that, those who are operating as a business are prone to tax audits. But, that’s never a problem when you keep good records. A hobby audit is generally tossed out once you produce a solid business plan, well-organized financial records, and documentation of changes implemented to increase your profits.

A sales rep using the Schedule C tax form can write off all normal business expenses; when you engage in a hobby you cannot deduct more expenses than the income your hobby produces. Both are required to report inventory costs according to IRS laws, deducting only the items sold, carrying unsold inventory expenses into the following year.

Operating in a profit-minded manner will not only increase your sales, it will allow you to grow your business with pre-tax dollars. A self-employed sales rep can take advantage of the same tax laws big business owners use to buy equipment, home office furnishings, computers for use in the business, to further their business education and much, much more.

Understanding what the IRS expects of the independent sales rep is an important part of operating a successful small business. And, you’ll pay less tax.

"It’s Like Rubbing Honey Into Keira Knightley!" – How to Use Irresistible Metaphors to Sell More

Imagine if you could slip into bed with your customer, late at night when she’s in her pajamas, and whisper love-poems about your brand, without all those messy arrests and ensuing court cases… Imagine if your stories were so psychologically compelling that customers would use them to sell your proposal to themselves… And then brag about their purchase to others, using the words that you supplied.

Sometimes the tactile approach works, and getting them to hold the product can get the job done. But more often than we credit, it’s actually more persuasive to leave verbal grappling hooks in the memory. We need to speak in irresistible metaphors.

Irresistible metaphors are like little soldiers of the imagination, fighting to plant your flag in their brain-space, going to war with barriers-to-purchase by parachuting past objections and landing covertly behind enemy lines.

Chances are, at some point you’ve had a salesperson completely disarm you with nothing more than words. Be it a product pitch in a store, or a multi-million Rand bid for business that relied more upon language than PowerPoint slides; his metaphor was so juicy; her story so completely irresistible; that you simply had to make the purchase, just so that you could own that pithy little catch-phrase and repeat as your own.

How does it work?

Metaphors work their magic by:

Taking the prospect out of analytical thinking and into romance mode

Giving human meaning to a transaction, which might otherwise have been decided purely on mathematics

Causing your customers to enjoy your creativity, and hence, your company

Creating a dynamic in which your customers start replicating your words and selling you to others

Providing stories that are so entrancing that giving up the purchase would feel like missing out on something special. The alternative becomes un-storied and therefore empty of value.

Sometimes, a good metaphor can single-handedly clinch the deal. If it is compelling enough, the customer simply has to have it. So what makes this little device so persuasive?

The humble metaphor is often described as the highest form of communication. It cuts through the clutter of facts and figures and punches straight for the emotional gut by making a simple idea truly come alive. It also tends to stick in the memory because of its visual nature.

The undisputed master of the modern metaphor is Top Gear’s Jeremy Clarkson. Who else would think to describe the smooth ride of a supercar as being ‘… like rubbing honey into Kiera Knightley’? Or, in a more cynical moment, a Porsche as having ‘all the sex appeal of a camel with gingivitis’?

In a similar vein, Harley Davidson won awards for their tag line: ‘It’s like a juicy steak for your ears.’ Great metaphors can even become commercial empires. Think of the bestselling series of books, ‘Chicken Soup for the Soul.’

Do it yourself:

Let’s get down to the mechanics. How can you use metaphors in your pitches?

For starters, a metaphor is very simply the art of using one thing to symbolically represent another. That’s all. The comparison then imbues the original thing with a dramatic quality. For instance: This brand is like the Rolls Royce of pens, or The American economy is a punch-drunk boxer, willing to fight but reeling to stay on its feet.

For that reason, we need to start with the quality that you want to imbue upon your offering. What do you want your offering to be like? The stealth fighter of your industry? The James Bond of your client’s options? Thereafter, it’s a simple matter of painting the picture for your prospect, telling the story and allowing them to ‘own the dream.’

Let’s pretend we’re in real estate. An average pitch might simply list benefits:

The house gets sunshine in the morning

The kitchen tiles are imported from Italy and the oven is new

The office library has an intercom system

A spiral staircase connects the two floors

Re-stated using metaphors, these simple items become a treasure trove of compelling and picturesque language:

It’s like waking up in a beach-house every morning

It’s like having Nigella Lawson’s kitchen all to yourself

This isn’t an office. It’s the command center on the Star Ship Enterprise.

This section looks like an episode of Top Billing. You could just imagine Jeanie D swanning down the staircase as she introduces the next guest.

Well crafted metaphors are powerful sales tools. They are also tragically underutilized. We rarely think about adding them to our repertoire. And why not; they’re free after all? They require only the slightest effort of imagination. And if your competitors aren’t using them, their incorporation into your toolkit will give you a natural advantage. Why? Because all features and benefits being equal, the ‘romantic’ ‘meaningful’ option will generally win out. Metaphors give meaning to otherwise inanimate objects. They lend story to otherwise lifeless offerings.

Tell a quality story, and your customers will use it to convince themselves. They will repeat the compelling metaphors to their friends and family to justify the purchase and brag about its worth.

Become the only one in your industry using metaphors, and your pitch will be like a meteorite strike in the grey landscape of your customer’s’ imaginations. You will be like the only welcoming light in a deserted town, and hence, the only logical choice.

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