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7 Days to More Powerful Audio Information Products

When looking at the numbers of my own information products that get the most listeners, I’m fortunate enough to know how to go into my website’s C Panel. The C Panel is when you go into the back control panel of your website, and there’s an icon in there called, “Stats,” and you can click on the stats. It gives you all the statistics of how many people have clicked on a page.

It tells you how many unique visitors have come to your site. It tells you where your traffic is coming from, and then there’s a top ten. It’ll rank your interviews by the month, what are the top ten most listened interviews.

So, it’s really telling. It’s exciting to go in there and see what people are listening to. You can actually go into a section of that C Panel, and you can click on this thing. It’ll show you, if you had 300 visitors on your site, you can see exactly the path that someone has taken on your website.

They may come to the homepage. They may listen to an interview with Ben Settle, and you can see their traffic patterns. This really gives you a good idea of what is your market listening to on your website.

An interesting story, I just did an interview, it’s probably been two months. I did an interview with a lady named Elizabeth Hagen, and she is an organizing expert. She teaches ladies how to organize their life, and how to get rid of the clutter.

I was looking in the stats in January of 2009, and I couldn’t believe the traffic. On that mp3 file for January, it was hit on, I can’t say that all these people listened to it, but the mp3 interview had 4,304 hits. That’s a lot of hits.

It’s interesting that part two was listened to more than part one. Anyway, so I called Elizabeth and I was like, “Elizabeth, did you mail out to your list and promote that interview? The traffic on this interview is incredible.” She said she didn’t, and I’ll tell you it’s getting harder and harder for me to kind of nail down where all these people are listening to this interview.

I’m scratching my head still with the Elizabeth Hagen interview. It’s still getting a ton of traffic, but we can’t figure out where. The reason is recently I’ve been taking my interviews – and we’ll talk more about this – I have all my interviews on iTunes. I have ten minute clips of all my interviews up on YouTube. I have them being introduced on Facebook, on Twitter, on LinkedIn, and a lot of the social networking sites.

You may have someone who took some of the content from an ezine article on the organizing interview, and put it in their blog that has a large subscription base.

There’s an interesting point in this. As long as you start getting your interviews out there, and getting them on the internet, they’re going to go viral eventually. If you do it right and you provide good exciting and valuable content, these things will get passed around. So, you’ll never know sometimes where all this traffic is coming from, but I do remember that learning interview that I did with the gentleman. That was very popular.

I’m just looking here from January of 2009, the organizing interview was number one. An interview with Ben Settle was number two for January. There was one called The Obvious Expert with Elsom Eldridge, and that’s how to publish a book and become the obvious expert. That was number three.

This one was not that surprising. It was an interview I did with an expert on LinkedIn. It was a training on how to use LinkedIn, which is a business social networking site, and how to maximize that and meet people and network better. That was very popular in January.

These are just the top ten. Nick Gilbert, he’s the one who hosts my web server. We did an interview on internet security. That was one of the most popular ones. Then, there’s one more. A guy named Mark Imperial, it was on information product creation. That was very popular, too.

It’s great. Once you have a website, and once you start doing interviews, you will be able to track what’s hot and what’s not, and you can use that to your advantage when you’re marketing.

Big News – Forever Living Products Opportunity Review

Big news and a big product line-up, does this add up to an income opportunity? Aloe Vera nutritional products from Forever Living Products for over 30 years bringing success home. Is this a cool network marketing opportunity or just another in a long line of Herbalife pretenders. This is my review of what this opportunity has to offer.

The founder and CEO of Forever Living Products, Rex Maughan loves helping average ordinary people become millionaires. A prosperous and healthy lifestyle are two major aspirations of this business opportunity. So much of this is common to most all network marketing or multi level marketing companies.

Of course Forever Living Products and their distributors have found some success promoting and selling Aloe Vera and Bee derived natural products. The company is large, doing business in 137 countries around the world and their naturally healthful products can be a fine addition to anybody’s nutritional routine. Forever Giving a charitable foundation dedicated to improving the lives of children around the world is one of the best achievements related to Forever Living Products.

Yes, it is true that for centuries people around the world have used Aloe Vera for it’s health enhancing properties. Also true that Forever Living Products manufactures fine quality products and has garnered the Aloe Science Council Seal of Approval related to product consistency and purity. The product packaging is eye catching and the flavors and nutrients that make up these products are appealing. Overall the company and products do make an attractive presentation on their website.

The bottom line is Forever Living Products offers a genuine opportunity for success. Are the company and it’s products positioned well in an ocean of similar nutritional products? That answer remains to be seen. The key to success in this business will prove to be how well a person can recruit masses of people into the opportunity and in turn help those recruits become successful. Of course the product is essential and people must be enthusiastic about the promotion of these nutritional products. Always be diligent when seeking home business opportunities. Operate your business with a firm belief in developing new skills and marketing ideas in yourself and those with which you share the opportunity. Your business success will rely more on your ability and tremendous effort in promoting yourself as well as mentoring or coaching others into success. Rather than the contents of the product you offer in trade for dollars.

Profitable Products To Sell On Amazon

The key word is profit – relatively simple to “sell” products (just sell smartphones or technology products), but your profit margins will be hideous.

What most people don’t realize is that the money you “collect” from business is just part of the story.

“Full” retail purchases provide a gross income. To determine the profit, you need to discount COGS (Cost of Goods Sold) and any extra “administrative” expenses, such as advertising, warehousing and staffing costs.

Whilst the allure of the “digital” realm has encouraged millions to foray into its depths, it is not unique. You still need to account for profit (bottom line) rather than overall gross (top line) in order to maintain your sanity (& viability).

The “online” business world closely mirrors its offline counterpart, which means that if you’re looking to take advantage of the plethora of opportunities created with the likes of Amazon, YouTube, etc – you’ll want to look at how they work… as “markets”.

YouTube is a market for entertainment, Twitter is a market for attention and Amazon is a market for commodity prices. Understanding this puts you in the advantageous position of being able to determine a more effective way to provide solutions to participants in said markets.

Supply/Demand…

The most important thing to appreciate that it’s all about supply & demand – the cornerstone of a “free market”.

Supply/Demand states that if there is demand, supply will surely follow… Over-supply brings “prices” down. Under-supply brings “prices” up.

The most important thing to consider is how demand is created/influenced.

Demand is the cornerstone of whether a “product” will sell, and is why the likes of “technology” products always do well online (because people want to ensure they’re getting the latest & greatest components).

Therefore, when considering what to “sell” on Amazon, you’re basically looking at which products have demand and are under-supplied. The supply situation may not by indicated by high prices, but people will generally either hold back on “non-essential” purchases, or ask for variations of provided solutions.

The important thing to consider is that most people are focused on “supply” (typically over-supply), such as you’d see from products which either have a lot of buyers or a lot of vendors (“smartphones” being a prime example).

By selling a “me-too” product, you may get sales but you’ll almost invariably have no profit. In my own experience in the “tech” space, profits are minimal because volume is so high. Contrast this with the likes of furniture where volume is relatively low, profits can be much higher.

The point is that the “price” you achieve on any of the modern platforms is heavily dependent on the quality and veracity of the solution, rather than whether other companies are already offering it.

To this end, the following are some of the more effective solutions/products to sell through Amazon:

ACCESSORIES For Popular Products
This works especially well for smartphones, computers and video consoles/games. If you find a popular product (especially game), you should be able to source complimentary accessories for it. iPhone cases were very good for this from between 2013 to 2015.

CHEAP-To-Make Kickstarter Products
Kickstarter (crowd funding platform) is a goldmine for the inquisitive Amazon retailer. Not only do you have SPECIFIC listings of products which have been funded (and the actual data to support them), but you have a blueprint for products that a market will actually want. Some of the best categories for this are in the “creative” space – books and board games. Now, obviously the caveat here is to NOT rip-off the products in question – just use them as a point of observation of what you could buy/get made to compliment the demand they have PROVEN to exist.

Boxed VIRTUAL Products
If you can get STEAM codes cheap, why not pay some money to get them boxed? What about if you found several “guides” doing well on ClickBank’s marketplace (there are a TON of game guides for the likes of World of Warcraft Gold etc on there)? A great trick is to find a virtual product that’s already selling and just make a physical copy. Obviously, you CANNOT rip-off the other product. If you don’t have anything of your own to add, just buy their book and rewrite it or something. The point is that you need to provide a unique offer to a new market – with demand ALREADY proven.

Custom / Unique Products You Have Access To LOCALLY
One of the BIGGEST mistakes new sellers make with Amazon is basically just doing exactly the same as everyone else. They’ll even use the same “source” in China (via Alibaba of course). The best people are able to basically “source” their own products locally (or perhaps from their own suppliers) and then offer them as comparable products on the Amazon platform. For example, you may know a local clothing provider who’ll sell you cheap clothes (wholesale) – you’d be able to put them onto Amazon whilst targeting successful clothes that are on the platform already.

Notice all offerings above depend on there being very few other vendors in the market (whilst capitalizing on existing demand).

Whilst I believe the quality of a product is the most important thing, if you’re trying to make a penetration and don’t have resources/expertise to put into R&D, you’ll want to pick up any slack the market may have presently.

This is best done by playing the “demand arbritrage” game – providing products that have been proven in other markets, and offering an improved / comparable version through Amazon.

Alternative / Secret Trick…

To speak from my own experience, the whole supply/demand thing is legitimate for “commodity” products like technology components, clothes, food or generic medical solutions.

… BUT there is another way…

If you’re familiar with Maslow’s Hierarchy of Human Needs, the “price” quantifier is important for the stuff that people *need*, but don’t necessarily *want*.

In other words, if you’re playing on “level 1” (psychological) or “level 2” (safety) of the hierarchy, pricing is going to play a major role because people can get the same solutions from most vendors (just look at Android).

This can be seen in almost every market – whereby a company will only provide “cheap” prices due to the generic nature of their solutions. They don’t do much different, and thus end up attracting a fickle crowd (who are price sensitive).

Reality is different. Rather than being a slave to circumstance, the best work higher up the hierarchy – towards belonging (brands/communities), self-esteem (personal development/”big risk”) & self actualization (legacy).

By doing this, they transcend price (although cannot escape it) because of the perceived uniqueness of their offering (often termed “perceived value” in marketing).

They attract buyers who actually *want* to deal with them, and are happy to pay a fair price to take ownership of a solution whose benefit far outweighs its worldly (“tangible”) value.

This is where “premium” and “luxury” companies come from.

The secret is that markets respond to solutions. You take your wares to market, you don’t want to let the market rule you. The potency of your solution determines its demand.

The trick I’ve found works best is to go out and try big, bold experiments on your own and then provide the “solutions” you discovered as packaged products. This can be done both virtually and physically (through Amazon) – and what’s more, it’s entirely dependent on you… meaning that there should be very little by way of “competition” that can affect how successful the products are.

For example, say you’re interested in playing video games. You may like World of Tanks. Posting videos of WoT on YouTube is done by anyone with a capture card, so it’s not likely to give you a huge edge (although it will work quite well if you post good replays) – the real trick will come from running WoT tournaments which you post the results for on you website, YouTube and also through the likes of Twitch.

The part where Amazon plays into this is that it will give you the opportunity to sell the “SECRETS” to successful WoT gameplay, as well as premium vehicles and physical (boxed) versions of any “strategy” guides you created.

The key is that people who enjoy don’t really want to buy your stuff – they only want to get better at the game. Thus, what you’re “selling” is a way to do this.

You attract people by the quality of your replays/tournaments, and you’re able to then offer other products as a result they’re able to replicate.

Likewise with other solutions. Perhaps you went on a trip to Tuscany and found some special clothing pieces, or you took your programming skills and created a custom web based application for users who wanted to enjoy the underlying way in which certain things work. The possibilities are limitless.

Remember, though, the KEY is to have people willing to PAY for the usage of the items you’re offering. Most make the mistake of selling the product – people want the SOLUTION (“results”). They don’t buy acne cream because it’s “natural” – they buy it to get rid of acne… the idea that it’s “natural” is a by-product of this underlying purpose.

Benefits Of Selling Products In The Information Marketing Business

In my opinion, the best home business in the world is the information marketing business. What is “information marketing”? Well it’s simply the process of selling instructional information in the form of: books, eBooks, CD’s, DVD’s, newsletters, seminars, and even membership sites. This is the ultimate lifestyle business.

And it’s even better on the internet. Many people have been running their own information marketing business offline for decades. But with the advent of the internet, it has taken information marketing to a totally new level. The main component of the information marketing business is something called, “information products”.

As I stated earlier, information products are simply products that deliver instructional information. It doesn’t matter what niche you’re in or the kind of products and services you sell – you can use info products to boost your sales and profits, along with adding another income stream into your business.

For example, a bakery shop owner could offer a free report (another form of information product) about how to make red velvet cupcakes. Then for every person who requests this information, the bakery shop owner can send out the free report, plus a copy of their menu – that already includes the red velvet cupcake that they can buy from their offline store, or website.

And the list goes on and on. Almost all businesses that I know of can use this very same approach to boost their sales, and add a new revenue stream. You can even make this your entire business, and sell products for hundreds of dollars – depending on your niche, and the components of your product.

You can get high profit margins with information products and the business of info marketing. Products are very cheap to produce also. You could sell a CD for $19, and have it only cost you 50 cents to reproduce it. Don’t believe me? Well, consider this for example.

Have you ever seen those late night infomercials about ab workouts or real estate ventures and etc? Well, those people are simply selling information products. They’ve exited out of the real estate game and the bodybuilding game, and are now making the bulk of their money selling information products.

Yeah you may buy their $19 product and they send you a lot of stuff, but more than likely after you order, a telemarketer will call you and try to upsell you on a $2,000 product, showing you the “real” secrets. This is nonsense – but this is how they REALLY make their money.

I don’t want to assimilate them as “sharks”, but I just want you to be aware of how information products are popular online. It’s easy for you to get started selling your information products, you just need the right guidance, and a good marketing plan to sell your products.

And yes, you can use information products in your business to boost your sales and add another stream of income in your life. Be sure to use them today – because they are very profitable. I even sell them in my business.

Good luck with selling information products today.

Creating Your Info Products

If you want to make money online selling products, there are two ways to do it. You can be an affiliate marketer and sell the products of others for a commission, or you can create and sell your own products.

Both have their advantages. Affiliate marketing is considered the lazy way, even though building sites and backlinks does take a lot of work. With affiliate marketing, all you need is a site and content to start making sales. But in this day and age, it has never been cheaper or easier to create your own information products.

Write Your Own EBook

Info products come in all shapes and sizes. They can be anything from a short PDF report to a podcast series. The most common product is the eBook. This is a simple PDF file that can be anywhere from 20 to 300 pages.

In order to create an eBook, all you need is some type of software to turn your Word document into a PDF. You don’t even need to pay for this software because are open source PDF creators that are absolutely free.

Writing the Book

Writing a book is definitely a daunting task, but it’s easy if you break it up into steps. Here’s how you get the book done:

– Choose your topic. Research your niche and find out what people are looking for. If there are already products on the market that address this need, give yours a slightly unique twist. The best eBooks solve the reader’s problem or answer a burning questions.

– Create your table of contents. Break up your topic into sub-topics. What are all of the essential points that your eBook needs to cover in order to be effective? These will be your chapters. Create eye-catching and original chapter titles. At this stage, they don’t have to be perfect; you can go back and change them later.

– Each chapter is simply a 400-600 word article. An eBook is really just a collection of articles that are tied together. If you think of it this way, then instead of having to write a 40-page eBook, you have to write 20-25 articles. This makes it much easier.

– When you’ve written the articles, go back and read through them to make sure that they flow. Edit chapter titles and make sure that the page numbers in the table of contents are accurate.

– Format the book and convert it to PDF. It’s now ready for sale.

Bonuses Give Your Readers More

Once you’ve created your first eBook and you realize how easy it is, a whole slew of them will follow. Now, it’s time to master some other formats so that you can create information products with more value. Added bonuses like videos, sound files or resource directories increase the value of your product, which means that you can charge more for them.

Creating sound files and simple videos is also extremely simple. Some authors create MP3 files where they read the book. This way, their readers can choose to listen to the book instead if they don’t have time to read. You can also create videos to illustrate points from the book. These can be videos of screenshots, slideshows, PowerPoint presentations or just you talking. They don’t have to be anything fancy.

For a really hot-selling info product that’s easy to create, compile a resource directory. Find useful links in your highly targeted niche and make a PDF file full of links to them and descriptions. Another great idea is to interview someone in your niche who is well known. They’ll like the exposure and you’ll get more added value to your info product. This is also an easy way to create content.

The Proven Benefits of Promotional Products As a Marketing Tool

Most advertising is based on repetition. No one listens to a single advertisement on TV, radio or even in print like newspapers and magazines. Business advertising is most effective when it is repeated and the same message is delivered to the target audience until it becomes subliminal. Sex sells. Humor sells. Drama sells. Endorsements sell. That is why almost all ads are created in one of those four formats. The message is usually that a product is better, will make you rich, thin or save you money. Promotional products do it more efficiently by providing your customers with something that they want and will use while constantly delivering your message.

Regardless of the size of your business, there is a promotional product that is just right for your message at an affordable price. Promotional products are a $19 billion dollar industry made up of thousands of economical items.

Every time your business gives away a pen, highlighter, USB flash drive, sports bottle, drinkware, tote bag, reusable sack, back pack or similar product it will be actively used; not just once, but over and over again. Each time it is used, your message is delivered right where you want it. This is known as cost per impression – how many times your logo or message will be seen for the same investment dollar. Promotional products are far and away the undefeated sales champion by this measurement. For a low, factory direct price, you can have your logo or message imprinted, engraved or silk screened on the product of your choice. That product will generate awareness of your business, build customer loyalty and create new sales. In today’s economy, it’s the one true business building method that everyone can afford.

Whether you are a new business trying to reach and build a customer base, or an established company introducing a new line or product, connect with your customers or just want to entice new sales, promotional products are the best media. Flyers, direct mail, newspapers and other print are hit and miss tools. Usually, they wind up in the garbage without making their point. Email blasts wind up in the spam bucket. Promotional products are active, usable carriers which are appreciated, not discarded as soon as possible.

Promotional products are an investment in your business and in your future. Whether it be promotional drinkware, custom USB drives, or imprinted tote bags, these items have been proven to be the most cost-effective way to get your message out to the masses. The right promotional product couple with the right target market can be a huge driver to sales. Marketing is all about keeping your company at the top of the consumer’s mind, which promotional products do each and every time they are used.

Create Your Own Products – Why Creating Your Own Products is Better Than Affiliate Marketing

Affiliate marketing is a very quick and easy way to start your own online business. But I recommend, even to beginners, that they at least consider creating and selling their own products. Here are 3 reasons why creating and selling your own products is far better for your business than affiliate marketing.

Reason #1: You don’t have to depend on others

Have you ever had to wrestle with an affiliate company over commissions? You thought someone had bought something from your website, but the affiliate company did not record the sale. You then had to prove that you they owed you money, and if the affiliate company agreed with you, they said you would get paid on their next payment cycle next month.

Well, I have been through this process several times, and nothing is more frustrating than having to prove yourself time after time. When you create and sell your own products, you don’t have to worry about any of this. When someone buys something from your website, you know it. And more importantly, your bank account knows it. You don’t have to wrestle with anyone to get the money you deserve.

Reason #2: You get paid 100% immediately

As an affiliate, you have to rely on other people to approve your sales and send you a check. Usually it takes months from the day you make a sale until you get paid. This is not so when you sell your own products. When someone buys your product from your website, you get paid immediately. And you don’t get paid some small commission for your work either. You get 100% of the profits, and you get those profits immediately.

Reason #3: You can build your own brand

My wife likes to watch Martha Stewart. The other day she said she was amazed at all of the places she saw Martha Stewart’s name – on TV, in magazines, in stores, in books, etc. I told her that the reason she saw Martha’s name everywhere is because Martha had done such an excellent job of building her brand.

You need to do the same. You need to build your own brand on the Internet. Having name recognition is the best way to make money over and over again. When you create and sell your own products, you are drawing attention to yourself and establishing yourself as an expert. Once you have become an expert, people will recognize the quality of you and your work, and they will come to you the next time they need help.