How to Build Your Downline – 6 Easy Steps

Are you one of the many people in network marketing who struggle to build your downline? You may have already tried the whole “tap into your warm market” thing, and have exhausted all the prospects on that list. If you have, you are probably wondering what you do next to try and build your downline.

While you probably could build your downline a little bit going the friends and family route, it is not the the best strategy. Not only that, but your friends and family list can only be so big and will eventually run out — and you want to have many more prospects than that available to you every single day if you want to build a massive downline.

So here are 6 easy steps you can follow to build your downline starting today. Follow these in order and you will have all the tools you need in place to see your downline start to grow:

1. Create And Use A Data Capture Page: Creating and using a data capture page is one of the best ways to generate leads (and to build your prospect list). Remember that what you offer people via your data capture page should address the problem to which they need an answer or the solution to what they need. When prospects find you via a data capture page, you are creating very targeted leads of people who are looking for a solution you can provide, right? Creating a constant stream of very targeted leads, and being able to gather them into your list, is the first very important step to building your downline.

2. Pick One Source Of Traffic: There are lots of ways (and good ways) to get traffic, including PPC, Facebook advertising, article marketing and press releases. The key when you’re working to build your downline, is to pick one source of traffic in the beginning. Start with that one form of traffic and master it before you branch out into other forms of traffic. Yes, eventually you will want to use multiple sources of traffic, but initially the best strategy is to focus and get really GOOD at one kind of traffic at a time.

3. Establish A Relationship And Your Expertise: Send out periodic emails to your list. It establishes a relationship with them. It also helps to position you as an expert in the eyes of your prospects (which is one of the most important and effective steps to building your downline). Send them great content and good information. Of course you can sprinkle in some pitching and promoting, but you want to be sure that you provide them good content. It is the establishment of trust through this relationship and through the positioning of you as the expert, that will skyrocket the lifetime value of each prospect.

4. Follow Up With Your Prospects: Take time and call your prospects. Have a one-on-one interaction with them. Also, send your prospects emails encouraging them to pick up the phone and call you. This is another way to grow your relationship and increase the trust factor between you and your prospects — and this trust factor will translate into a strong and profitable downline for you.

5. Host Periodic Webinars: Create and host periodic webinars. Don’t make these one giant sales pitch. On them, share a ton of cool content that educates your prospects and gives them relevant information on things about which they want to know more. Then, at the end, you can offer them YOUR solution to their problems and to what you want you know in your business (and your business opportunity).

6. Create A Roadmap: This step is key, because it magnifies the effect of all of the other steps above and will help you build your downline much, much faster. Once you’ve got the above five steps down cold, create a roadmap detailing exactly what you’ve done and how you’ve done it. Give that roadmap to each new person in your downline, so that they can expedite the process of building their own downlines. And they being able to build their downlines faster (and better) is good both for them and for you. This is truly leveraging at its finest!

If you are looking to build your downline, following these six simple steps will put you on the right path. Forget about bugging your friends, family and co-workers. Instead, put a system in place that will work 24/7 to generate great leads for you and will build you a strong and profitable downline.

Discover What Your Upline Has Known And Has Been Doing All Along. Learn the 7 Top Secret Strategies They Used To Build Their Huge Downlines And Huge Incomes! Grab My FREE REPORT Titled: “How To Create YOUR First 6-Figure Month In Network Marketing” by visiting http://www.RecruitFaster.com

How to Build a Tutor Website

The single easiest and most cost-effective thing you can do to promote your tutoring business is to get yourself a website set up. There are hundreds, probably thousands, of companies that can assist you in this effort, and you can pay pretty much anything from a few hundred pounds to several thousand, but it is preferable to do it all yourself – from the point of view of cost obviously, but also as you’re going to want to update it frequently to keep your audience engaged.

Setting up a website can be complicated, and the steps required are laid out in this article. If setting it all up yourself seems too daunting, skip to the ‘Easy Options’ section further down.

Domain Names

You will need a something address for people to type in when they’re looking for you. The.com variants are the most popular, and the geographical options come in second. The geographical domains like.co.UK are helpful in some respects since although you could be global in reach, anybody wanting to secure your services will be grateful for an indication of where in the world you are. You really cannot access the Internet today without stumbling over companies that will register a domain for you left and right. Make sure you read the terms and conditions carefully and remember price does not always indicate value – specifically, some of the companies offering free domain registrations only do so to tie you into a contract of some sort.

Hosting

Once you have secured a domain name, you need a place to park it. This is known as hosting, and will typically be expressed in terms of disk space and bandwidth. Should you be in the market for these things, compare available offerings and choose one that fits your budget – none will be very expensive. DreamHost and Black Chili both offer popular packages for all budgets.

Make sure the company you choose offers good performance – search engines now penalise slow performing sites, and visitors will likely click ‘back’ if your site doesn’t load in a couple of seconds. Black Chili have been independently tested by LoadImpact, and results show typical sites load 6 times faster on their platform.

Email will be included in this setup, so once you have asked a company to host your domain for you, someone wishing to send an email to you will be able to, though a bit more work is needed for a functional website.

Design

This section is where the real work is, and there is more than sufficient material on website design to create books on this subject alone. From the point of view of a tutor who needs a website, there are several shortcuts available that will make the creation of a website quicker, easier and cheaper.

Not so long ago, if you wanted to build a website you would need to master several flavours of code, HMTL being the one you have most likely already heard of. Now, if you wanted to embrace our philosophy and learn to do everything yourself in pursuit of being a rounded professional, you could be looking at several months of reading, experimenting, and in all likelihood eventually building a website that you’re not happy with anyway. You could, of course, be using that time more profitably and interestingly on tuition. Fortunately for us all, there are loads of options available to you that will make it possible to design your website without learning any code at all!

The Easy Options

Content Management Systems, known henceforth as CMS, have completely revolutionised the business of building a website. Moving the enterprise from professional design outfits to become achievable to anyone with a few hours to spare. That’s not to say you wouldn’t get a better result from a design studio, which you very likely would… but you would also have to pay for that privilege. A CMS driven website could be up and running in around an hour.

WordPress

At the time of writing, WordPress powers around 50% of the sites you see on the internet, and it has several advantages:

It is free

It is easy to install

It is easy to customise, with FREE templates available

It is easy to update, very much like a word-processing software package

It is responsive – so will display well on mobile devices and tablets

It has plugins for any function you want

You will have noticed how often we mentioned it being easy because it really is easy. Once you have found an Internet hosting company, it is all but certain they will provide you with the means to install WordPress with a click of a button. You will be asked for basic configuration details including usernames and passwords. Please write them down somewhere, because 1) you’re going to need them and 2) it would be a real shame to be locked out of your own website!

Once you have installed WordPress you will need a template. There are several built into the installer, most of which are inoffensive and ready to go. There are also template sites accessible via your favourite search engine that can provide you with templates tailored to your needs for minimal cost. For a little more they will install them for you as well, though the process is far from difficult. Pretty much all you need in either event is a logo and some content. That logo could be anything right now: perhaps a photo you have taken, a royalty-free image from the internet or something custom. There are many freelancer sites where you will be able to find someone to put together a simple logo for you for the price of a cup of coffee.

Armed with some hosting, some WordPress, and a template, we’re on to content. The basics will be:

Contact details.

A ‘Bio’ section, about you.

Details of tuition services: levels and specialisms.

This content will help your tutor website appear in search engine results, making it more likely that people searching for a tutor will find you, but for now, note that the more often you update your site the better from a search point of view. Up to date website content shows the world you are actively working in tuition, giving the impression of someone who is engaged and passionate about their work.

Web Builders

One of the coolest recent innovations in the website space in recent years has been the rise of the on-screen web builder. Armed with little more than an account with a suitable hosting company and the software you use to browse the Internet, you can create your own website in a few clicks. Companies like Wix and Black Chili provide their own variants of this system, and you’ll find a ‘how to’ video guide here, taking you through the whole process from start to finish. Using a web builder system, a full website can be created in as little as 15 minutes!

Professional Directories

Though WordPress and Web Builders have made the creation of a top-quality website a realistic proposition for you, me and anyone else with basic computer skills, there is an even easier option – redirection. With a handful of clicks, you could save all the website creation stuff full stop and get on with teaching.

From within your hosting service, your domain name can be configured to redirect to another site, so you could simply set it up to do that. Once redirection is enabled, anybody clicking on http://www.yourwebsite.com could be directed to social media or your pages on one of the specialist Internet tuition platforms – like Tutorially™! Once you’ve signed up, http://www.tutorially.co.uk/yourpage could display all your information to the world. This provides a very quick and easy means to display something informative and easily navigated to your audience, and in the case of Tutorially™ your tuition specialisms and availability will be shown, and the ability for students to book directly over the Internet is provided – a very attractive option!

How to Build Your First Mobile App & Make the Business Big With Apps

There has been a rapid explosion of apps for the past few years and this craze is especially centred towards youngsters. As the number of smart phone users are increasing, the downloading of apps is also increasing. Apps attract millions of people and thus are experiencing a tremendous growth.

App is an abbreviated form of the word “application”. Application in this case refers to a software application. An app typically refers to software used on a smart phone or mobile device such as the Android, iPhone, etc. Apps allows access of all the important information to customers at their fingertips. The fact is, now days a business cannot well flourish without its own app, no matter what the business is.

Importance of Using Apps for the Business:

  • Builds Loyalty
  • Reinforce Brand
  • Increases Visibility and accessibility
  • Exposure through mobile devices
  • Connects to more customers
  • Make fast and large sales

Planning is the first step in any management process. So with little planning and research one can establish an app. Steps for the same.

1. Define goals: Having a clear perspective as to what purpose the app will serve is very important. It is not about going into the technicalities, but a rough idea about what problems will the app solve and what benefit the customers shall reap from this.

2. Identify the Need: Once a plan is made, before execution firstly validate the demand of an app. One must ensure that the app is fruitful enough for the customers that its demand is much higher than the supply.

3. Pen and paper: Put all the thoughts onto that paper. In short a visual representation of the thoughts. It is always better to jot down the thoughts for much better clarity and processing becomes easy.

4. Investigate and analyse: Study the market. Look out to competitors. A thorough investigation about the idea, thinking from the customer’s point of view and analysis of the market takes place. Think about the financial constraints, how a product or an app will be marketed, which mediums for marketing are to be adopted need a clear research.

5. Wire-frame: Adding that digital functionality to the idea is all about wire framing. After investigating and analyzing, comes the time to frame the app and start its functioning.

6. Designing the backend: It is putting forward how an app will function. Considering all the technicalities and development, the app must be so innovative to function to satisfy the needs of the customers.

7. Testing: Well, no person can launch an app without testing and modifying the app. So, an app passes through various tests and Reviews are taken from the technicians. It builds a new room for any improvements if needed.

8. Development: Now the actual construction of the apps takes place with all those improvements. This is where app builders come into the picture. Professional help is always better.

9. Framing the look: In today’s time a book is judged by its cover. So the user interface, how a website will look becomes important as it gets the attention of the customer.

10. Modifications: Adjust any improvements, if any. An app must be free from errors and should work smooth and fast.

11. Applying beta testing: It’s about testing the app live. It has to pass the live test so as to launch it in the market for huge success.

12. Launching: And finally the app is launched. When an app is launched, marketing and advertising are done, comes the part of customer feedback.

13. Feedback: Reviews from customers all over the globe is a live proof whether the app is a success or a failure. The taste of success is worth the hard work.

Apps today are part of almost every credible business. They provide an instant synergy to a customer with the product or service. With proper analysis, applying suitable marketing techniques an app has a long way to go!

Sellist: Select Your List, Build Your Business and Connect With People

About

Sellist is a service oriented social network that operates via website. The Sellist website was founded in September 2017.This service is mainly used for creating a platform for unemployment sector, including creating own online business, posting a deal, having discussions or doing online trade. Sellist global headquartered at United Kingdom & Sri Lanka. Sellist can be accessed by desktops, laptops and smartphones over internet and mobile networks. Sellist allows users to create profiles indicating their name, education, occupation and create network with other users. It allows users to create check buying and selling items, deals, events and online discussion.Users can invite anyone into Sellist and make network.

List your events

Invite a group of people for celebration, create an event in sellist for social, educational, sports, career, corporate or fundraising event. Gather the public by posting live updates about your event in sellist. You can increase your invitees by sharing your event in sellist with other people. Once you publish public event in sellist, a relationship will be created with people by listing your events in event category and allowing any sellist user to attend your event via sellist. Create your brand and recognition by sending daily updates about your event by posting photos and videos.

List your Discussions

You want to find an answer? List a question at sellist discussion and click post. Find your answers instantly. Many people will gather around sellist daily, make sure you pop out your question and share it with sellist users, your question will receive many answers with voting. You can select the top answer with highest voting.

List you’re trading

The first civilization thrived on exchanging goods and services through the barter system, but with the development of currency, trading became what it is known as today. The buying and selling of goods and services. Today the word profit became synonymous with trade. You can buy low and sell high, make profit. And this is the basic principle which governs the economy of the world.

Sellist allows the users to buy and sell what it wants at the click of a button, trading has become that simple with growing usage of internet and creation of global market place. In sellist a user can buy and sell their products or services by listing them in trade. The post will be listed in sellist and can be seen by a larger crowd. You can receive likes, shares or comments about item you’re going to sell. Make your item description attractive to sell faster.

Create a Display

Anyone and everyone who has a desire to earn money can engage themselves in creating a Display. There is no formal qualification need (read our terms & conditions), it can be a quick and simple way of generating large gathering with minimal efforts. It can be the ultimate form of self-employment. You can start your own business with click of a button. Create a display at sellist for your business, brand or personality.

Display offers the flexibility that no other form of employment can provide, you have your own company without any expenses therefore you only need to expose your business by posting latest updates about your display, listing a deal, share a discussion or posting a trading.

Follow your career

The choice of career will vastly depend on the individual’s preference of lifestyle, today it is not as simple as making your preference and stitching to a job. It has become a norm for the younger generation to make a minimum of five career changes before settling down.

Sellist helps to get to know yourself better, your preferences, skills and abilities and values. Understanding the risks and opportunities involved in the work environment. Making informed decisions. Sellist helps how to progress in your choice of career.

Start finding jobs around you by clicking careers in sellist. If you’re looking out for an employee, click list a career and post your vacancy.

Build Your Business With Instagram

Like any other social network, Instagram can be used to build your brand for your business when used in the right and clever way. Instagram serves as a tool of making your business available to the consumers. Social media marketing using Instagram can open up a world of opportunity for your brand. It is thus obvious that Instagram is very important for your business. The question arises about how you can build your business with Instagram and below is the answer to that question.

First, you need to conduct a research to know the best businesses on Instagram. You also need to check out other brands in the industry and also know who your competitors are so that you can know what strategies to use in order to build your business. You should always set realistic Instagram goals that tie back to your business goals. These goals should include increasing awareness with hashtag targeting. Increasing product awareness and increasing traffic to your website. You should then come up with a strategy of posting your content. Here you need to consider how often you post, what time to post, and choosing your content themes. You need to maintain a regular posting while at the same time avoid too much posting.

Remember that Instagram is all about visuals. Your profile photo should be your company’s logo. You need to choose one filter that you will use for the majority of your photos. By choosing one filter for your photos it makes your brand easy to recognized. your photos easier for your followers. Ensure to post photos that reflect the character and culture of your business. If you are not sure on how to visually represent your company, you should consider monitoring the accounts of your followers in order to know what they are re sharing. This will enable you to know their trends and hence help you to efficiently present your business.

Another technique that you can use to build your business on Instagram is the branded hashtag. You should find a hashtag that embodies your Instagram brand and encourage your followers to share photos that fit that image. This will enable your brands to be exposed to new potential customers and this is a chance for your business to grow. You should also consider geotagging. This is adding your location to your photos when you post them. It is very effective as it makes your followers know where to find you and your business. More so, followers who live near you will love to interact with you and your business. You should also post exclusive deals on your Instagram. This can be done through offering discounts to your followers, it will make them feel special and hence tell other people about your business. Instagram can actually be used to build your business, try it today and enjoy the benefits.

If Opportunity Doesn’t Knock, Build A Door

The title I used for this article can be originally attributed to Milton Berle. It’s as accurate today as it was when he first said it.

In 2012, a young boy named Kelvin Doe became the youngest person in the history of the program to be invited to the “Visiting Practitioners Forum” at MIT. He was 15. Check out what 8 million people found incredible about this young boy in this inspirational YouTube video.

Kelvin grew up in Sierra Leone and his family was impoverished. He became a self-taught engineer. And in the midst of poverty, he was able to build his own community radio station where he features news and music. He created ways for his rural community to have light. He built a generator because he needed it-all with the resources he found in his home or in the trash. When he did finally appear in the United States after news of his genius spread, he impressed the minds of the engineers and inventors at MIT.

Kelvin built a door.

So, how do you find opportunity and create the door if nothing is coming your way?

One of the things I have found is that you need to be prepared to take the initiative and maybe even trail-blaze. I am an entrepreneur and the founder of a nonprofit, a social enterprise and several businesses. I firmly believe if I spent my life waiting for something to come my way, I probably would have been waiting a long time.

“Building a door”, by definition, means constructing something. If you are looking to start something new, you have to be ready to create.

Do you always have to be the leader?

I don’t think so. If you are looking to create opportunity in developing a new social enterprise, nonprofit or business, you can be the person who has the idea. If you then bring that concept to others who are comfortable being in leadership roles, you can work together as a team.

Opportunities and the ideas that create them can be found almost anywhere. Historically, you have people who take an existing product or service and improve upon it. A simple tweak or subtle change here or there may make something more successful. These types of opportunities can be found simply by looking at what others may be overlooking. Oftentimes, success can be found by being a bit more observant and creative.

Other times, you have individuals who are able to create something and solve a problem in a way that has not previously been done. Let’s take Elon Musk, the chief product architect of Tesla Motors, inventor and entrepreneur. He’s been all over the news lately, and for good reason.

Elon Musk is a great example of someone who is seeing opportunity everywhere. In a nut shell, since NASA mothballed its space shuttle program, he has been working with other global leaders in privatizing what was once a government-only endeavor to have people travel to space. He is the co-founder of PayPal, which helped revolutionize how people send and receive money in a much more cost effective and seamless transaction on the Internet.

Recently, Elon Musk has been all over the news for two reasons: 1) He stated that self-driving cars was a problem that had been “solved”. In his remarks last month, he said that engineers and designers essentially knew how to get an automobile to drive itself and it would be only a matter of time until they perfected it and rolled it out systematically; and, 2) on March 30th, he sent out a single tweet that he would be unveiling a new invention, which was not a car, on April 30th.

That single tweet created an enormous buzz on the Internet and, remarkably, as was noted in this article, Tesla Motors stock jumped by $900 million or nearly 4 percent in 10 minutes following that tweet.

As of this writing, we don’t know what Elon Musk will be presenting, but this is opportunity. Just like Kevin, Elon Musk is a great example of someone who is thinking outside of the proverbial box and seeing opportunities abounding in different areas. Either inventor could have been limited by circumstance or “reality”, but that’s not the path they chose.

They are creating solutions. They are creating opportunity.

There may not be immediate pay-offs, but one of the messages you should internalize is that both Kevin Doe and Elon Musk are building doors where they might not have previously existed.

We all have the capacity and ability to do this. It is not special to a favored few. We just have to believe in ourselves and then do the work.

© 2015 Not Your Father’s Charity. All Rights Reserved.

Why Is Now the Right Time to Build a Mobile Application for Your Business?

With mobile users increasing day by day, it is true that the enterprise mobile app market is expected to grow over $65 billion in the coming few years. It is no more news that there is an app for your business. An app helps you to support your business goals, drive engagement, support your e-store and also extend your services. Being a small or mid-sized company, you might often think that only large brands can have an app. But today, more and more SMEs are also leveraging the mobile app development platform simply because it helps to remain well connected with their customers and also create a successful brand. Introducing an app is vital for your business success and there are multiple reasons why your business now needs to build a mobile app.

Here we will discuss some top reasons why you need to develop a mobile app now:

It’s time to be visible to your customer at all time:

On an average, people spend more than two hours on his or her mobile device and making your business visible before your audience at the right time is what you need in a competitive market. Though only a handful of apps make up to the top among thousands of apps, it doesn’t change the fact that the user always has to scroll their device to look for the app they need. A well designed app icon will have an impact on your mind and since your mobile always remains in your pocket, users will carry your app all the time and can view it whenever needed.

You need to create the stickiness:

There is nothing better to increase the stickiness of your business with the customers than embedding your brand in their pocket. Since apps are always visible on the home screen of the user’s phone, customers are also more likely to interact with your business when they find an app at their fingertips. Building an app will also help you increase your customer loyalty and bring in repeat business.

Embrace the IoT age:

IoT is one of the primary drivers of digital transformation and mobile apps are creating news with IoT as well. Today, mobile apps for smart watches, glares and belts and etc. are taking the networking to a new level. With IoT, the virtual and the real world are merging and this technology is operated and used to its ultimate by smartphone users. IoT role in healthcare is also immense as it helps to transmit all the data into the app and thus in a smartphone.

Strengthening the brand image:

Without a mobile app, you might appear to be outdated from the latest trends. This will obviously have a great impact on the performance and also the future prospects of your business. For many users, having an app is an expectation since it helps to remain connected to them. Building a mobile app for your business helps in branding and also enhances the current capabilities and offers a more streamlined experience.

You need to appear as innovative and cutting edge:

There are very few things that say “innovative” louder than any mobile app. Building a mobile app shows that your business is ready to innovate rather than stick to the convention. There are many companies that develop mobile apps simply to generate the wow factors and nothing springs innovation better than adopting new technologies. With more technology growth, you will receive more questions from your users and it is obvious that big organizations believe that mobile apps drive competitive advantage.

The need to open up new revenue channels:

If in case your business is in need to open up new channels to generate revenues for your business, then developing a mobile app is the best option before you. The app will help you to target a new customer base using mobile devices who are willing to avail services even while travelling. Offering services to that specific segment of your audience will help you drive more traffic to your website and obviously generate more sales.

Helpful Tips on How to Build Your List on the Internet

You may have set endless friend requests in Facebook and Twitter. You may have copied every email address there is in every individual profile. You may have posted endless comments on other people’s blogs with a link to your website. And yet, these methods are still not enough to create that gigantic network you have been trying to build. You need more traffic for your website. You need more contacts. You need more customers.

One technique on how to build your list on the Internet is through subscription. Always grab that chance that your site has been visited by a potential customer. Don’t ever let them leave your site without first signing up to your content or subscribing to an offer. Always offer them the chance to sign up on each and every page they visit on your site, and always remember to place your subscription box in areas where visitors could easily see them. The more they are reminded to sign up, the greater chance that they really would.

Another technique on how to build your list on the Internet is by not asking too much information. Don’t be aggressive in asking for your visitor’s email address to the point that they could only enter your site by giving the information you need. Definitely, they will click away from your site because you’re prompting them to do something that would need too much effort and as a result, you lose potential customers in the process. Don’t ask too much information when asking for subscription or you will frighten your visitors away. A long-page subscription form to be filled out would be a hassle to the customer’s part and they might even question why they need to give out too much information, they might just leave your site in the end. Always keep in mind that the subscription box is not for market research — a name and email address as a requirement would be enough.

Building your network requires a lot of time and patience. Just follow the above techniques and eventually you will see an increase in the number of subscribers!

The Right Strategies on How to Build a List

Even at these times, a lot of internet entrepreneurs do not seem to have any idea on how to build a list. The popular internet marketing quote “The money is on the list.” gets thrown a lot these days. However, so many marketers are ignoring the value and the advice being provided by the quote. So we will say this one more time; your online business will be a lot bigger and you will reap much more profits if you learn how to set up, build and grow a mailing list. It can double or even triple the profitability of your business. In fact, a lot of online entrepreneurs earn their income mostly from selling to their lists. This says a lot about the power of list building as a marketing tool.

Enumerated below are some of the best methods on how to build a list. These are strategies that are not too hard to follow and implement. That said, there are no reasons why you shouldn’t be able to put them into action.

1. Offer incentives. This is to entice people to give up their contact details. Give them a reason or reasons why they should sign up with your mailing list. The most popular form of an incentive-based offer is a freebie. The process works this way – a person will receive a freebie from you provided that he or she opts into your list. This freebie can be in the form of a product or a service. It could be an ebook, a report, a coupon, software, a resource, a tool, etc..

2. Target a specific niche. The idea of a “niche” applies very well in email marketing. You can’t just go and ask everyone to subscribe to you. You have to make sure as well that those who will subscribe to you have genuine interest in your products or services. It’s always quality over quantity. A list of 1000 is not necessarily better than a list of 100.

3. Make it as easy as possible for people to opt-in to your list. Just ask for a few details like the visitor’s first name and email address. Do not make the mistake of asking for too much information.

4. Drive targeted traffic to your mailing list subscription form. This is in relation to number 2. Focus on attracting traffic that will surely be interested in the products and services that you are selling.

If you follow these tips on how to build a list, it will be a lot easier and faster for you to increase the number of subscribers to your mailing list. Most online users today have email addresses as these are necessary to gain access to a lot of online services like social networking sites. That said, list building is as relevant as ever. You will be missing out on a lot of business opportunities if you are not building your own list. The great thing about the process is that it can be automated. You just have to write and create the content for it.

News – Get Your News Noticed by the Right People, Build a Targeted Press and Media List

Getting your news out there in the public domain takes time and effort. You need to create or mould your news story but you also need to ensure that your news is targeted at the right press and media. For smaller organisations that may not have access to a PR department, consultant or agency then the task can seem daunting.

If you want to build a list yourself then where do you start? Thankfully there are many resources you can tap into and, with the rise of the internet, there are even more opportunities to build a list relatively cheaply to get your PR off to a flying start. Firstly, think about your audience – that is the key.

Focus on the people, organisations etc you want to target with your PR efforts – who do you want to get your news to? What publications do they read, where do they get their news and information, what programmes do they watch and listen to? If you don’t know, then simply ask your customers or prospects. There will also, of course, be publications and programmes that you may not be aware of.

The resources below should help you on your way to building your list – identifying the right publications and programmes and getting up-to-date contact details:

  • The Newspaper Society has a searchable online database of Britain’s regional and local newspapers
  • The Guardian Media Directory – a useful desk reference guide for
  • http://www.mediauk.com/ is a useful alphabetical search tool for newspapers, magazines, television and radio if you have a good idea of what you are looking for
  • For links to sites of national and regional UK newspapers publishing online, plus news portals, magazines and TV / Radio news sites: http://www.wrx.zen.co.uk/alltnews.htm
  • The Writers’ and Artists’ Yearbook or the Writer’s Handbook are also useful reference tools. You can usually find one or other of these in the reference section of reasonably-sized book shop or in the library. They include press and media listings bit also a range of other information and articles
  • You can buy Willings Press Guide for advertising and editorial contacts – use a search engine to find their listing online. Three guides are available: United Kingdom; Western Europe (excluding the United Kingdom); and World (excluding the United Kingdom and Western Europe).
  • There are also a number of tools and services that are much more expensive but useful if you are taking your PR to the next level or have a big budget. Use a search engine and type in ‘media disk’ to look at some of the other tools available.

The work is not finished once you have your list. More research is needed – you need to get a named contact and to check that they are in fact the person you should send your news or ideas to. In addition, it’s useful to check how they like to be contacted and what deadlines they work to. All this is useful information to help you in being targeted with your approaches – getting your news to the right people.

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