How to Improve Your Computer Skills With Computer Books and Ebooks

Are you looking for a computer book to improve your computer programming skills or general IT knowledge?

A distinguishing mark of professionals is that they keep up-to-date with the newest ideas, techniques and developments in their field. If you are a computer professional you should read every computer book and computer eBook which can help you to improve your computer skills.

You can find good Computer Books and eBooks on the Internet. Some of them can be purchased online, whereas other ones are free and can be easily downloaded.

Purchasing Computer Books

There are many online Book stores, which sell Computer Books and Computer Ebooks and the most famous one is surely Amazon. They have search facilities which allow to find what you are looking for in a way that is surely easier and faster than searching in a main street bookstore.

You can select a category from a menu (e.g. Databases, Programming, Linux and Unix, AS/400) or use the search facilities to find Books or Software in your area of interest.

If you browse some computer book among the possible choices, you will normally find a good product description which often includes the table of contents and, in many cases, you will find also reviews submitted by people who have read the book. Often there is also an average customer review which can be useful to decide if the purchase is worthwhile.

If you decide to buy, you can easily add your choices to a shopping cart and pay online by using a Credit or Debit Card. The Books are usually delivered from the Online Bookstore pretty fast.

Free Programming E-Books

There are many good Computer Ebooks, often published in PDF format, with plenty of useful information.

Some of them are free downloadable Ebooks whereas other ones (especially computer tutorials) can read online.

Computer manufacturers, such as IBM, often allow to access an online library of their technical documentation and often provide good computer tutorials (visit for example the site Developer Works ).

An author which offers online many free downloadable ebooks is Bruce Eckel. His company provides public and private training and consulting services and he has decided to offer the FREE downloadable eBook version of many good Programming books, which are also sold in Book stores in the printed format.

Bruce Eckel has published over 150 articles and several computer books such as Thinking in Java (Prentice-Hall, 1998, 2nd Edition, 2000), the Hands-On Java Seminar CD ROM (available on his Mind View site and enclosed to the previous book), Thinking in C++>/b> (PH 1995; 2nd edition 2000), C++ Inside & Out (Osborne/McGraw-Hill 1993), among others.

He’s given hundreds of presentations throughout the world, published over 150 articles in numerous magazines, was a founding member of the ANSI/ISO C++committee, speaks regularly at conferences and is the C++ and Java track chair for the Software Development conference. He provides public and private seminars and design consulting in C++, Java and Python.

His books can be purchased in Book stores, but previous versions can also be easily downloaded as Ebooks and are surely very useful to Computer professionals.

Conclusion

If you want to improve your computer knowledge, try the Internet as a valid alternative to traditional Bookshops and Libraries.

How to Improve Employee Morale in a Bad Economy

According to a recent Time magazine study, approximately 80% of people feel disrespected at work. In today’s economy, it’s increasingly difficult to find jobs – but it’s also very important to maintain employee happiness in order to maximize the efficiency of the company in preparation for long-term success. A few years ago, I attended a private leadership training seminar in Louisville, Kentucky, held by Adrian Gostick, author of “A Carrot a Day”. Gostick, who teaches the importance of maintaining employee morale through rewards and recognition, is one of the best public speakers I’ve ever seen. He runs the websites Carrots.com and OCTanner.com along with his business partner Chester Elton. The two travel the world speaking publicly and offering advice for implementing greater standards of employee recognition in the business world. During the session, he shared some of his tips for maintaining employee happiness in almost any size organization. Smart Money magazine recently reported that “optimistic diehards” are more successful in the business world – but anyone who has worked in that world knows just how difficult it can be to maintain a positive attitude sometimes.

Negativity is contagious and once it sinks into the corporate environment, it can spread like wildfire. So how do we combat it? With recognition, he says. An animated, witty presenter with a contagious sense of optimism, Gostick recommended praising efforts of employees who are attempting to improve their own performance, and actually rewarding them when those efforts bring measured results. Recognition is a huge factor in boosting employee morale. If you feel that your employees could use a fresh breath of positivity, try personal or symbolic recognition, or positive re-enforcement of good behaviors. PERSONAL RECOGNITION Personal recognition is exactly what it sounds like: recognition for a job well done. It can be in the form of a “great job” or a pat on the back. Sometimes, it could go a step further and emerge as a thank you card passed from a grateful boss to an employee who just went above and beyond. These types of recognition are almost always welcome – and can put a smile on someone’s face for the rest of the day. SYMBOLIC RECOGNITION Of course, in order to be effective, you want to avoid overkill. Too much of a good thing can become redundant or seem insincere. If you are constantly praising your employees, your words may lose their meaning. Employees may come to expect praise, and view it as less of a “reward” – or, even worse, feel hurt when you forget to praise them for doing what they consider to be a good job. Make sure you praise frequently, but not TOO much.

Praise when needed, and when recognition is deserved, when building rapport or when a particular employee needs a morale boost. And try different types of praise. Personal recognition is highly effective, but symbolic recognition can also be very helpful. Symbolic recognition involves going a step further and rewarding an employee with something other than just words, a smile, a handshake, or a friendly pat on the back. Symbolic recognition is often tangible, and involves gifts or prizes. I’ve seen companies provide everything from plaques to an employee’s favorite food, or even something as simple as a stress ball or bracelets. If you really want to make the employee feel special (and if it’s within your company’s budget to do so) a personalized trophy could be awarded to a top performer to proudly display on his or her desk. Now that we’ve discussed a few ways to recognize top performers, let’s examine how to be effective in our recognition. In order for recognition to be successful, Adrian Gostick says it must follow the following three rules: – frequent – specific – timely In his book “A Carrot a Day” (which I highly recommend to anyone in a leadership or management role) Gostick recommends doing something to boost morale once a day. The theory here is, if you continuously work to improve employee morale and keep your top performers satisfied, they will continue to work hard and keep your business running smoothly. However, if top performers are neglected, they may lose interest in working for your company.

This should not be underestimated, as top performers generally realize their own worth and know that, even in a tough economy, they stand a better-than-average chance of finding another job. Another reason recognition is important, Gostick says, is because “customers base their opinions of a company on its frontline employees.” Think about it. Front line employees are usually the first to see the customers, often dealing with them face-to-face in person. Unfortunately, they are also usually the lowest-paid. Because studies have shown that people associate more money with happiness, this also means front-line employees often run the risk of becoming unhappy with their jobs and even quitting to pursue other options. If your front line employees are unhappy, are they going to provide top-quality customer service? Probably not. “Customers will drive further and pay more for better services or cheaper pricing,” Gostick says. The key to employee retention is making your employees happy. Certainly, some idealism comes into play, but the theory itself is a good one and boosting employee morale can never be bad for business. In fact, Gostick states in his book that employees who are praised and/or rewarded regularly “focus better on company goals. They spot new opportunities faster. They have longer employment life spans.” The book even offers ideas for managers who are looking for new ways to praise, recognize and reward employees. No wonder, then, that it quickly became a bestseller on both the Wall Street Journal and Business Week lists. Some of the most notable tips:

  • Remember to thank people who’ve influenced you. This too often gets overlooked. Don’t just promote front line employee morale; promote it on all levels of your company.
  • Bring out the star inside your fellow employees. Publicly reward when appropriate – and observe the change it brings in attitudes and performance.
  • Make a formal event out of recognition. Have a ceremony at least once a year to publicly praise top performers and make them stars. This also gives employees something to work towards throughout the year.
  • Keep track of what your employees like – or dislike. This doesn’t just mean their feelings about the work environment. It can also help you think of creative ways to reward them. Get on a more personal level with your reward ideas by asking them what motivates them. You could even do an anonymous (or not) written survey of all employees for prize ideas. If possible, tailor your rewards to each specific person you’re honoring. They’ll appreciate the personal touch, while knowing you were listening to their needs and wants. This is a great way to build rapport by letting them know you care!

Rewards don’t just have to come from upper management – so don’t exhaust yourself trying to think of new ideas! Create a formal employee rewards & recognition program that allows employees to nominate and possibly even reward each other when they appreciate something a coworker has done or notice a job well done. This boosts morale, team rapport, and takes some of the weight off your shoulders so you can focus on other important management duties. Just make sure you aren’t relying on your employees to provide 100% of the recognition. Most of it should still start with you! Don’t underestimate the power of recognition. It is extremely important in the business world. Without it, you could actually lose employees. Top performers are the most capable of leaving because they have the very skills that other employers are searching for – and they KNOW it! Fail to show your top performers how valued they are and they may leave you for another opportunity, should one arise. However, if an employee is truly happy with his or her surroundings, or feels respected and appreciated in the workplace, he or she might settle for less pay or a longer commute just for those feelings of value. To further illustrate this point, Gostick shared a story about his recent experience traveling in China. During his trip, he met a young Chinese girl who spoke a little bit of English.

Deciding to strike up a conversation with her, he asked: “Have you ever been to America?” The girl replied that not only had she never visited the United States, but she had never even left her hometown. Understandably amazed, Gostick decided to probe further by asking: “Why have you never left this city? Don’t you want to see the rest of the world?” “If I’m happy here,” the girl answered without hesitation, “why would I ever want to leave?” It sounds like businesses could learn a lot from this story.

The Advantage of Using Feedback Form to Improve Customer Service

Feedback Form is one excellent medium for gathering comments, suggestions and customers’ views about your business. It is a good way of knowing how you are faring in your customer service.

If you have a feedback form attached to your website, you deliberately provide a gateway for continuous customer engagement. Of course, it is assumed that garnering more information from your customers through the feedback form means that you are actively responding to the information submitted to you.

With the ongoing trend where most of your customers are buying or shopping online, it is very important that your website has feedback form. It is also important that you must be candid about how you deal with the feedbacks being submitted to you.

Make sure that your feedback form is accessed easily. Offer several ways in which your customers could give their feedback. The customary feedback form will do but you must also provide email address, fax number, mobile and land phone. You may place an invitation for your customers to visit you personally if they wanted to.

Customers would be delighted to read your gracious attitude when after they submitted the feedback form they filled up a message of appreciation would pop up to welcome their comments. This creates the impression that your customers have great part in shaping your business as you express your gratitude and you are happy to act on their feedback.

Some sites provide animation and video to spark the interest of their customers to fill up the feedback form. For them, getting feedback from their clients is their way of gauging how they may improve their customer service. It is also through this feedback mechanism where they learn about the status of their products, especially those newly launched.

Feedback form could be presented as a poll where customers could tick their choice for the specific matter that you are presenting. You may opt to provide venue for discussing further their opinion.

Take note that you must be able to collate the information gathered through your feedback form and provide immediate actions, especially to feedbacks that need urgent response.

Expect more customer engagement when they are getting responses for the feedback that they submit to you. Meaning, you must clearly state in your website how your company responds to customer feedback. Present a customer-friendly feedback policy that is easy to read, understand and follow.

Don’t fret about the thought of being inundated with customer feedbacks, the effort and expenses to process the information. Think about what your business can gain successfully in your customer service engagement if you have a solid feedback form system.

Find the interactive feedback form that provides complete portal for getting customer comments and suggestions that is vital for improving your customer service engagement. Make use of innovative customer feedback form program that enables you to process and update information that comes through your site and other media.

Five Ways to Improve Your Job Search

Let’s face it, while sure it’s exciting, looking for a new job is hard work. The job market is flooded and resources when trying to find hidden job vacancies are few and far between. Refining and improving job search is vital when looking to land a great position.

We need to continuously improve on the way we search for jobs. By utlising online job websites to look for jobs you are extending your reach to all possibilities. By improving your job searches, you effectively find scarcer job vacancies and increase your chances of being placed in your dream job.

Here are five ways to improve your job searches.

1. KNOW YOUR RECRUITMENT RESOURCES:

There are vast recruitment resources available to job seekers. Consider the number of recruitment agencies as well as online job portals available for job seekers to make use of. The numbers are astounding. Before blasting your CV all over the Net, first research the job that you are interested in to make sure that it is what you are looking for. Both online recruitment websites and recruitment agencies need to be carefully selected in order to run better job searches. Remember that these are the companies you are selecting to represent you in your job search. Commission your skill to only those agents who promise measurable results.

2. REFINE YOUR JOB SEARCHES:

After registering with a reputable job portal, and have run your first job search, learn how to refine your job search. Job seekers new to online job searching should use a refined job search to improve their search results. Quick job searches are great when looking for broad search results. When looking for refined results uniquely filtered, advanced job searches will closely pinpoint less common vacancies.

3. MAKE USE OF JOB ALERTS:

A job alert (also known as an automated job search agent) is a terrific way to use job portal resources to their greatest potential. Job notification alerts are scheduled notices received in various formats such as email or RSS feeds to inform Job Seekers of related jobs that have been posted to a job portal. By pre-defining job criteria, a job alert (search agent) will monitor activity on the job website. Based on the job criteria and keywords detailed in your job alert, the system will automatically update and notify you accordingly of matching jobs. By receiving job alerts, job seekers are savvy to positions specifically relevant to them, as they are loaded to the job site. The early bird catches the worms and that’s why you want to be a prompt as possible when applying to important employment opportunities. Improve your job searches by making use of relevant job alerts.

4. DON’T NEGLECT ANY MEANS OF JOB SEARCH:

As discussed, there are various resources that a job seeker can utilise when hunting for a job. Be sure to make use of the job search resources that are most relevant to the success of your job search. Manage a healthy balance of utilising each available resource until you can identify with those that specifically assist your career. By making use of all the resources available to you, your job searches are bound to improve.

5. MAKE YOURSELF SEARCHABLE:

Job searching isn’t all just about you searching for employment opportunities. Recruiters and employers are also searching for job seekers. By registering with reputable online job portals you are allowing yourself to be found. Head hunters run searches on online job portals and recruitment databases, hunting for candidates. If you don’t play you can’t win, so be sure to advertise your CV where people know to look. While this is not a direct way to search for a job this will enhance the results of your job hunt significantly.

There are always new and innovative ways of improving any job search. All that job seekers need do, is tap into these advanced methods of job search and brace themselves for an influx of job interview requests.

Copyright (c) 2008 Camilla Patten

Top 5 Web Analytics Tools To Improve Business Performance

Every business generates data and records them as part of its operational requirement. The data, particularly related to websites of companies, can come in many forms such as the number of users visiting your site and their locations or better, the number of them purchasing products from your site among others.

If left unattended the data can be treated as plain gibberish occupying precious server space whereas if analysed with proper tools and acted upon, can be transformational to the business. The methodology of web data analytics includes measuring the user traffic, predicting performance, gauging customer satisfaction levels and other attributes of business by using statistics and computer programming.

Why web data analytics is important

  • To find out current level of performance of your website and areas of improvement
  • To extract actionable information to improve marketing strategies, boost performance and improve decision making
  • To know the profile of users and understand their browsing & buying patterns
  • To predict changing user behaviour, market dynamics, and their impact on business

As the challenges before businesses become more complex and patterns of data more unwieldy, the use of analytics tools has become important more than ever before. Thus, to leverage the functionality of the available tools or services to the benefit of your business, engaging professional online advertising services with the right expertise can be a thoughtful strategy. Let’s discuss the top five web analytics tools that are widely used in most companies of today, and the ones you can readily use to help transform your business.

Google Analytics: Arguably the most popular among all the existing web analytics tools, this comes free with the following attributes. However, a subscription based version called Google Analytics 360 is available as well for enterprise users.

  • Tracks and collates the source of web data spread across channels, devices, and locations
  • Tracks the user activity on a website on the basis of performance related metrics such as total number of visits, transactions, revenue etc
  • Analyses user activity on the site including areas (pages) from where users seem to have bounced off
  • Provides detailed reports that can help to improve digital marketing strategies like social media campaigns, besides aiming at better targeting of search engine rankings, and conversions

An important aspect of Google Analytics related to online advertising is called Google AdWords, which offers bespoke services such as Pay Per Click (PPC) and Cost Per Acquisition (CPA). Known to be the highest revenue earner for Google, this paid marketing service is used by advertisers and web marketers to display product listings, advertising copies, and video content high on Google SERPs.

However, the only area where Google Analytics lags is in providing the description of real time data in its entirety, which it does to some extent but with a few data points only.

Kissmetrics: Unlike Google Analytics, Kissmetrics provides comprehensive web related data about user activity on a real time basis. It shows individual user activity over a period of time spanning across devices, locations and time. It gives an insight into individuals or specific user groups, and is specially useful for mobile apps and ecommerce sites. And yes, it doesn’t come free with charges starting from $200 per month.

Clicky: The tool provides comprehensive real time data on individual user activity, search rankings, and video analytics. Interestingly, it provides a heatmap traction of users in real time through an online widget. The best part is that it is free up to 3000 daily page views but charges $19.99 per month beyond that.

The tool alerts you as well when your site goes offline. It does so by keeping a tab on your site from five different locations worldwide. Thus, it helps companies to work towards real time optimization of business data to arrive at better outcomes.

Woopra: This real time analytics tool has a unique live chat feature that allows site owners or web marketers to chat with users visiting the site. This feature can give important insights about a site from a user’s perspective and helps to improve shortcomings (if any).

Also, by using the tool’s AppConnect feature you can connect with other platforms like Salesforce, WordPress, HubSpot, MailChimp etc. It is available in both free (up to 30,000 actions per month) and paid versions (up to $1,199.95 per month and higher with advanced enterprise level features.)

FoxMetrics: Available at $299 per month, the site provides actionable information to web owners relating to users’ browsing behaviour over a period of time including making sales. By using the tool you can even follow up with customers who have abandoned shopping carts through targeted emails and offers. The tool allows you to create user surveys and feedback forms apart from directing the users to pages that suit them better.

Conclusion

Web analytics tools can provide important insights into user traffic, various facets related to it, and its changing dynamics. However, such information won’t be of any use unless suitable action is taken towards improving the user experience and thereby possible conversions. In the article, top 5 web analytics tools have been discussed in terms of their usage in digital marketing. Readers are invited to give their comments on the same.

Tips To Improve Your Website’s SEO Ranking

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content to attract higher rankings from search engines. In this age of digital media, SEO rankings play an important role in driving business for a brand.

With the rise of digital media, consumers have become more aware of the market. Almost every purchase cycle starts with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer’s attention. Studies have said that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to improve their SEO ranking so that they can appear among the first 5 links. For example, if a person is thinking to buy a microwave. The home appliance brands which appear among the top search results, the consumer is more likely to buy the microwave from one of these top brands.

Majority of business organizations are hiring a search engine optimization company in India to avail the full benefits of higher SEO rankings. Some of the helpful tips to increase a website’s SEO rankings are:

Produce relevant content

The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate is an important SEO factor. To be ranked higher, a website must always create fresh, unique and relevant content. When the target audience finds a website content useful for their purpose, they are more likely to visit the site regularly. This can help to increase website traffic and build brand authority. By posting relevant content, websites can also make sure that readers spend more amount of time browsing through their content. By engaging the audience for a longer duration, the website’s dwell time will increase and bounce rate will go down. These factors help to improve the SEO ranking.

Page loading speed

If your website has a slow loading speed, it can affect your SEO rank in two ways:

1. Popular search engines like Google and Bing take note of a site’s page loading speed. If the loading speed is too slow, search engines will give your website a lower ranking.

2. Studies have stated that if a site takes more than 5 seconds to load, 40% of visitors will abandon the page. This will increase your website’s bounce rate, which will have a negative impact on the SEO.

Therefore, brands should ensure that their website pages load smoothly and quickly. High loading speed will fetch you a higher SEO rank.

Mobile optimization

The growing popularity of mobile phones means that an increasing number of internet searches are being carried out by mobile users. Thanks to smartphone and high-speed internet, consumers are free to access the search engine anytime they want. Recognizing this, search engines have started ranking websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking can be bumped down. To achieve higher SEO, brands should optimize their websites for mobile use.

Additionally, there are many other steps that can improve SEO rankings. This includes optimizing images, using outbound links, to use more than text, and much more. By simply following these basic steps, brands can find it easy to improve their SEO rank.

Visit our Website: http://www.ursdigitally.com/SEO-services

Or http://www.ursdigitally.com/digital-marketing

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