How ERP System Boosts the Operational Performance of Retail Firms?

While the world is running at a rapid pace amidst the ongoing Digital revolution, the global business markets are witnessing more updates and advancements with every day passing by. Moreover, if we talk about the retail industry in the same context, the industry has gone through drastic changes in terms of all the transactions and information involved in the process. Earlier the retailers were lacking all the accurate information in order to ascertain their daily returns on investments and raw materials in use. With changing times, they are now in a better position to keep a track of each and everything in a better manner, all thanks to the ever evolving technology.

How ERP help in Retail sector?

Moreover, all such technological advancements have left these retailers reeling under too much raw and unstructured data which they are unable to interpret in the systems. That’s where ERP systems comes into picture and while we talked about its relevance in various other industries in a short span of time, it has transformed the Retail industry in a bigger context down the line.

As ERP Software Retail sector works on the details garnered from various departments of an organization to ensure that each and every department works along with the other one enabling a smooth supply chain in the process. While doing this, you can also enhance the efficiency of your employees and staff members by providing them with a common pool of information to process orders in a faster manner and boost the overall productivity of the retail firm in the process. Let’s take a look at some of the way by which ERP can help the Retail industry in the bigger context.

Financial Management

Most of the retail organizations are working towards using more and more cloud-based enterprise resource planning systems nowadays. While Cloud solutions offer an integrated system to store all the multifaceted information in regards to their retail outlets, they would also keep all the related data synchronized in the meantime. Moreover, as an ERP system can be easily incorporated with POS (Point of sale) systems, you can go ahead with a real time tracking of the same transactions.

Personnel Management

Most of the Efficient ERP systems can help the retail outlets by pre-scheduling of the staff members in order to meet the footfall at the retail outlet. Moreover, it eliminates any goof ups in terms of absenteeism or unavailability of any staff member by rescheduling the list of all the employees and their available provisions when and wherever required.

Customer Resource Management

While keeping an accurate record of the customer details is a must in every retail business, managing the same and using it further for product and market research is quite a hefty task. ERP systems helps the retail firms in streamlining all the data in regards of the customer’s purchase history and make it further available to the management in order to design future campaigns based on better customer experience. This way, the firm can ensure more potential customer along with better business relationships with the existing ones.

Raising Business Performance

In the constant search to create and sustain a high performance organisation, how do you attract, retain and optimise really great people who can deal with any transformational challenge that the turbulent “more-for less” 21st Century business world can throw at them?

Taiichi Ohno (1912-1990) is considered to be the father of the Toyota Production System also known as Lean Manufacturing – a generic process management philosophy that is currently ‘a hot topic’ in the Financial Services Sector.

‘Lean’ – as it is now more commonly known -focuses on improving overall customer value through the reduction of Ohno’s original ‘seven wastes’: transportation, inventory, motion, waiting, overproduction, over-processing and defects. But it was only recently that some ‘new wastes’ were added to this list including one which we believe should be the single biggest issue on the minds of many business leaders today i.e. the waste of untapped human potential. Research from the Performance Forum shows that disengaged employees are costing financial services companies in the US $300bn per year, in the UK the equivalent is £7bn a year. Troika’s own benchmarking surveys of both the life and pensions and investment management sectors have shown that if the weakest performers could emulate that of the strongest then this could add 42% to the bottom line. With the size of some of the numbers involved it’s clear to see that even small incremental changes can produce dramatic results.

In attempting to squeeze the most juice out of their human capital many large firms are being drawn into a talent management “feeding frenzy”, but is this the right response?

Many firms do a great – and similar – job of mapping their managers on to a nine-box matrix to define a future leadership cadre which is then often ring-fenced and exposed to a whole array of very worthy development opportunities from executive coaching and mentoring to shadowing senior executives. But is this narrow focus on developing only the leadership role and capabilities enough? What about the growing interest in management circles in the innovative concept of “effective followership”?

Most of us actually spend more time in followership roles than we do in leadership roles and…

Now just pause for a moment and type the words “leadership” and “followership” into your web browser. Then type them into your favourite online bookseller. The likelihood is that the ratio of hits will be in the region of 1000:1 in favour of leadership – or even higher. Why is this? Does that reflect the ratio of leaders to followers in your organisation today?

Your first email of the day comes from the Head of Talent Management and reads: “I am delighted to confirm that you have a choice of attending one of the following (a) the next iteration of our Business Leaders Development Programme or (b) the next iteration of our Effective Followership Programme” Which option are you likely to take? Followership may dominate our lives and our organisations but it does not dominate our thinking because our preoccupation with hero leadership keeps us from considering the nature and importance of the talented follower in the creation of high performance business cultures.

At about the same time as Taiichi Ohno was establishing the principles of Lean Manufacturing in Toyota, another Japanese industrialist – Konusuke Matsushita, the Executive Director of the Matsushita Electrical Industrial Corporation – was taunting us with these words:

“For you (in The West) the essence of management is getting the ideas out of the heads of the bosses into the hands of labour. We (in Japan) know that business is now so complex and difficult, the survival of firms so hazardous in an environment increasingly unpredictable, competitive and fraught with danger, that their continued existence depends upon the day-to-day mobilisation of every ounce of intelligence. For us, the core of management is precisely the art of mobilising and pulling together the intellectual resources of all employees in the service of the firm. Only by drawing on the combined brain power of all its employees can a firm face up to the turbulence and constraints of today’s environment”.

That quote may be almost 3 decades old now and the Japanese economy may have taken some big hits in that time but Matsushita’s words still hold a sinister here-we go again resonance because we also believe that in the crucible of the complex 21st Century business world a narrow focus on only developing select groups of “Super-beings” is a flawed me-too feeding frenzy strategy. For us, only organisations based on fluid high performing teams i.e. the combination of effective leadership AND followership in partnership can truly raise the performance bar and most importantly sustain it -and we’ve started to prove it.

Following a typical business re-engineering process, one of our clients was faced with the inevitable challenge of reenergising its middle management; those leaders and followers crucially responsible for the performance and morale of thousands of the organisation’s customer facing staff. In many large companies such middle managers are often seen as “skeptical time-servers” who are blocking organisational progress – certainly not part of the talent management group of leaders.

Our client’s executive team were open to the challenge of changing their perception and started treating these managers as a valuable reservoir of “University-of-Life, common-sense experience” i.e. talent which had been neither properly tapped nor sufficiently recognised. We designed a comprehensive five step programme of over twelve days of development over twelve months that harnesses the valuable collective experience of these managers and focuses it on measurably raising the business performance bar through enhanced leadership AND followership skills, closer networking and more effective teamworking.

So far a critical mass of over 400 managers has completed the programme, which includes a before and after, webbased 360º feedback process based on leadership AND followership capabilities. The performance improvements directly arising have delivered tangible business benefits of £7 million with a further £5 million expected to accrue each year.

In 2005 this programme won the Institute of Financial Services Most Innovative Training Programme of The Year award. The programme starts and finishes at The Royal Military Academy at Sandhurst where IDG has a special relationship that enables us to weave into the programme some of the operationally pragmatic leadership, followership and teamworking lessons that the army has been honing over centuries. Sandhurst is a global brand and the environment is unique; there is a pervading atmosphere of excellence, which has had an inevitable effect on previous participants who have found it inspiring and who “raise their game” accordingly.

However, the innovation is not in the content nor in the design of the programme but in the fact that it has been attended by cross-functional, cross-hierarchical teams who now have a firm belief in the principle that at the heart of every high-performance business culture is a strong belief that effective followership skills are as important as effective leadership skills.

Business is obsessed with ‘best practice’ not different practice. Is it any wonder that products, services, systems, organisations and yes, approaches to talent management are often increasingly hard to tell apart? How do you differentiate your company in this area? It has always been hard to attribute quantifiable business benefit to people focused investment. We firmly believe that this cynicism can be overcome and that the ‘permafrost’ can be thawed. Our approach, as illustrated in the example above, delivers in a way which provides more than a full return on the investment made. It took a long time for business to wake up to the need and value of investing directly in the management of talent. Sadly the journey seemed to stop there. How long will it be before the industry accounts for the potential dormant in the remaining 90% of their workforce? By tapping into the rich seam of human potential in their organizations businesses not only raise the day to day performance bar but also gear themselves up for maximizing the benefits and speed of delivery of future changes.

It is a truism that we operate in a shrinking business world, with greater competition, where organisations are still looking to do more for less in an environment that has already harvested most, if not all of its opportunities. So why would you not want to liberate the untapped human potential that resides in your organisation and do something about it?

Do you honestly know the full nature of the talent that is buried in the heart of your organization and just how much of it is being wasted? If so, what are you doing about it?

It is this question, which in Financial Services strikes at the heart of increased cost and lost competitive advantage, that the enlightened 21st Century organisation must first ask and then resolve. Where does your organization stand in this process?

These challenges are not unique to Financial Services organizations. FS companies can learn a great deal about ways to maximize human potential from the experiences of other disciplines and for this reason Troika and IDG have joined together to host a forum at the Royal Military Academy Sandhurst on 29th November 2007. This event will explore perspectives of leadership in the 21st century drawing upon the best in class experiences from the military, business and sport.

Why Performance Management Is Important For Business

Performance management is the way a company determines how well their business and employees are functioning day to day. By employing performance management strategies, companies can track the consistency of effective business tactics and compare them with ineffective business tactics. Performance management will generally focus on each individual employee, a department or the business as a whole.

First it is important to determine what your definition is for the word performance and how it relates to business. How exactly is your business meant to be performing in the everyday world? Does performance mean increased profitability or beating out the competitors at any cost?

When it comes to employees, companies have been conducting performance appraisals for years. Employees are constantly being sent for extra training which is both time consuming and expensive. It is vital to evaluate whether these tactics truly do enhance performance, or if they are conducted merely for the sake of doing them. For example, most employees will not bother to increase their performance at work if there is not some kind of motivation for them involved. They are constantly forced to undergo training that increases their qualifications, and then must complete performance appraisals. But if the employee does not gain from these performance management techniques personally, then they may be discouraged to increase their actual performance. Why be more qualified and still be paid the same lower wage? Therefore, should companies wish to keep their employees at the top of the game and at the same level with their competitors, it is essential to provide personal incentives.

Performance management techniques should not only be aimed towards individual workers. They can be directed towards entire departments in order to determine the level of productivity that is coming out of each area of your business. Just because members in a department are extremely busy, they may not be able to manage themselves effectively enough to be performing at the top of their capabilities. Performance management also can be turned into time management techniques and completing individual projects based on their level of importance. By effective scheduling, it is possible to increase the entire level of performance of an entire company, meaning that your business will thrive.

Performance management has to consider every aspect of the business arena to make sure that the techniques are fully productive ones. For every part of your business that runs smoothly and efficiently, you are making an overall improvement on the business as a whole. For example, billing and invoicing procedures should be consistent and all departments such as administration, sales and computer aspects should be working in perfect conjunction with one another. It is vital that departments create an open dialogue with one another and communicate any problems that may affect other members of the team immediately.

By maintaining open streams of communication with all of the members on your team, you can ensure that your business is performing at the height of its abilities. Performance management is a great way to get the most out of your business.

Top 5 Web Analytics Tools To Improve Business Performance

Every business generates data and records them as part of its operational requirement. The data, particularly related to websites of companies, can come in many forms such as the number of users visiting your site and their locations or better, the number of them purchasing products from your site among others.

If left unattended the data can be treated as plain gibberish occupying precious server space whereas if analysed with proper tools and acted upon, can be transformational to the business. The methodology of web data analytics includes measuring the user traffic, predicting performance, gauging customer satisfaction levels and other attributes of business by using statistics and computer programming.

Why web data analytics is important

  • To find out current level of performance of your website and areas of improvement
  • To extract actionable information to improve marketing strategies, boost performance and improve decision making
  • To know the profile of users and understand their browsing & buying patterns
  • To predict changing user behaviour, market dynamics, and their impact on business

As the challenges before businesses become more complex and patterns of data more unwieldy, the use of analytics tools has become important more than ever before. Thus, to leverage the functionality of the available tools or services to the benefit of your business, engaging professional online advertising services with the right expertise can be a thoughtful strategy. Let’s discuss the top five web analytics tools that are widely used in most companies of today, and the ones you can readily use to help transform your business.

Google Analytics: Arguably the most popular among all the existing web analytics tools, this comes free with the following attributes. However, a subscription based version called Google Analytics 360 is available as well for enterprise users.

  • Tracks and collates the source of web data spread across channels, devices, and locations
  • Tracks the user activity on a website on the basis of performance related metrics such as total number of visits, transactions, revenue etc
  • Analyses user activity on the site including areas (pages) from where users seem to have bounced off
  • Provides detailed reports that can help to improve digital marketing strategies like social media campaigns, besides aiming at better targeting of search engine rankings, and conversions

An important aspect of Google Analytics related to online advertising is called Google AdWords, which offers bespoke services such as Pay Per Click (PPC) and Cost Per Acquisition (CPA). Known to be the highest revenue earner for Google, this paid marketing service is used by advertisers and web marketers to display product listings, advertising copies, and video content high on Google SERPs.

However, the only area where Google Analytics lags is in providing the description of real time data in its entirety, which it does to some extent but with a few data points only.

Kissmetrics: Unlike Google Analytics, Kissmetrics provides comprehensive web related data about user activity on a real time basis. It shows individual user activity over a period of time spanning across devices, locations and time. It gives an insight into individuals or specific user groups, and is specially useful for mobile apps and ecommerce sites. And yes, it doesn’t come free with charges starting from $200 per month.

Clicky: The tool provides comprehensive real time data on individual user activity, search rankings, and video analytics. Interestingly, it provides a heatmap traction of users in real time through an online widget. The best part is that it is free up to 3000 daily page views but charges $19.99 per month beyond that.

The tool alerts you as well when your site goes offline. It does so by keeping a tab on your site from five different locations worldwide. Thus, it helps companies to work towards real time optimization of business data to arrive at better outcomes.

Woopra: This real time analytics tool has a unique live chat feature that allows site owners or web marketers to chat with users visiting the site. This feature can give important insights about a site from a user’s perspective and helps to improve shortcomings (if any).

Also, by using the tool’s AppConnect feature you can connect with other platforms like Salesforce, WordPress, HubSpot, MailChimp etc. It is available in both free (up to 30,000 actions per month) and paid versions (up to $1,199.95 per month and higher with advanced enterprise level features.)

FoxMetrics: Available at $299 per month, the site provides actionable information to web owners relating to users’ browsing behaviour over a period of time including making sales. By using the tool you can even follow up with customers who have abandoned shopping carts through targeted emails and offers. The tool allows you to create user surveys and feedback forms apart from directing the users to pages that suit them better.

Conclusion

Web analytics tools can provide important insights into user traffic, various facets related to it, and its changing dynamics. However, such information won’t be of any use unless suitable action is taken towards improving the user experience and thereby possible conversions. In the article, top 5 web analytics tools have been discussed in terms of their usage in digital marketing. Readers are invited to give their comments on the same.

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