How Restaurant News Can Help Build Your Restaurant Marketing Plan

How often do you check out the latest restaurant news online? Don’t worry if the answer is ‘never’ – if you’re like most people you are probably focusing on your own business all the time instead of looking at what other people are doing.

But here’s the thing – following online restaurant news can actually help you in your own restaurant business as well. When it comes to generating ideas for marketing efforts, it can be difficult to come up with something worthwhile. But by looking at what other people are doing you can create some great ideas to really push your own business forward.

Why do I need a marketing plan in the first place?

A marketing plan helps you to push your business forward. If you don’t market your business to other people, a lot of them won’t even know you’re there. That’s not the best way to conduct your business, I’m sure you’ll agree.

So you have to think about how to pull in more guests. How can you tell more people about your restaurant and what it offers? How can you entice them in to try out your service? A marketing plan will help you with these questions and it will help you build a strong business for the future. This is where restaurant news about other establishments will help.

Okay, so how can I build my own plan through looking at what other people are doing?

The trick is to see what’s going on elsewhere. You can do this easily by looking at the news releases for restaurants online. For example, I read a report recently about a fish restaurant that had introduced brand new dishes that were focused on being healthy and good for the heart. It was tied into a notable date on the calendar, but the dishes were also going to be available all year round.

Another good example came from a famous ice cream brand. They were introducing a new yogurt section to some of their stores. As you can see this is another positive piece of information – remember that positive news should always be your number one aim.

The idea is to use some of these actual events to help formulate your own marketing plans. Think about the kind of restaurant you have and how you might create new dishes, new promotions and various other things you can promote as part of your marketing plan. What would enhance your own offering to the people who might come to try out your restaurant?

So I should keep looking at what other people are doing?

Definitely – not only will it give you ideas about how to create a marketing plan, it will also inspire you to come up with your own promotions and thoughts on how to promote your restaurant business.

You might look for topical angles too by searching for Restaurant News, and that will also make it easier for you to build a successful business that keeps on pulling in new customers.

Ways To Market Instead Of Using News Release Services

Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release.

The question is, do journalists actually read them today? People rarely read nowadays so it might be time to consider new ways to market instead of using news release services.

The competition for a journalists’ attention is pretty stiff, almost everyone is vying for the much-coveted pick up by news reporters and be used as their next big scoop.

There are DIY methods that are also effective in getting media mileage. Let’s take a look at some of them.

You need to build relationships with your target journalists and editors. Start coming up with pitches that are personalized. Doing this will show the journalist that you did your homework in researching about them and their publication. It takes time and effort to do this and journalists appreciate this being done for them. A pitch that is targeted to their publications audience is heaven sent because it makes their job a lot easier.

Find out the name of your target journalist and make a pitch that is personal to him or her. Don’t send copy and paste pitches that are impersonal. Know more about the journalist and how your content will help him and the publication that he is working for. Show interest in his work by coming up with an introduction that you have read his work.

Use a subject line that can get attract attention. Don’t use generic “For your information” or “To whom it may concern.”

You can format your email as a blog post or article. Break the ice by being conversational, try to tell a story. Tag your email with keywords and include a link to your company website.

Before you send your email pitch, try to engage the journalist by sending a tweet. You can also turn your email content into one or two tweets. After sending your tweet material, you can follow up with your email pitch.

You can also try sending a message on Facebook. Add known journalists and influencers to your Facebook friends list. Start engaging by following them, liking their posts and commenting.

If you have the guts to do it, you can give a journalist a phone call to see if they are interested with your release. This will save you a lot of time and effort, getting a positive or negative reply will help you focus your efforts to other journalists or build upon what you have already started.

Why not go a step further and meet up with the journalist over coffee and make your pitch face to face. There are journalists who would take advantage of this invitation as a way to get out of their offices.

If you have built a relationship with the right reporter then you can reap the benefits of that relationship by giving an exclusive story. Reporters love getting exclusives which are newsworthy and relevant. Once they write your story there is a huge chance that you will get publicity on a lot of other publications. You get to achieve PR results without having to write a press release.

There is a trend of people preferring to watch videos than reading. There are over 500 million people watching videos on Facebook every day. A quick video can take the place of a free press release distribution and get better results. You can start sharing your video on the various social media platforms for better exposure.

Letter Writing Techniques – Good News Vs Bad News Letters

There are different strategies and techniques to be discussed when writing good-news and bad-news letters. In good-news letters a writer is conveying good news to the receiver. The first paragraph (introduction) provides the good-news topic (reason for the letter). The second paragraph (discussion) provides the details of the good-news and the third paragraph (conclusion) calls for action.

Bad-news letters use the indirect approach and opens with a neutral idea while providing facts and supporting evidence. The second paragraph presents the reason for the bad news letter. The third paragraph ends with a neutral close. Tact and politeness is required when writing a letter of bad news. A writer of a letter of bad news must pay attention to tone and structure throughout the letter to avoid future problems. Writers must prevent themselves from offending the reader.

All writing is a form of persuasion. A writer tries to persuade their reader to understand his, or her point of view. Attention to wording is essential in a bad-news business letter to prevent breaking the code of ethics. An example for a reason for a bad-news letter is:

A company I work for has been advised to downsize labor cost by any means possible. The only choice I have is to terminate all temporary positions within the company. This decision requires that I write bad news letters to each of the temporary employees, terminating them and explaining to each one the reason for termination. I must take care to use tact and politeness throughout the letter while making it clear that their job performance was excellent and had no bearing on my company decision. When writing to the employee, I should offer a severance pay and to write a letter of recommendation to help the employee with job search. Additionally, medical benefits should be extended for a short time after termination. Additionally, letting the employee know that with his, or her given qualifications and proven abilities, I am confident that he or she will find another position in the near future. End on a calm and upward happy note.

News Blogs Vs The Newspaper

Grapevine has it that the paper boy may soon be out of business with the emergence of news blogs on the internet. Conventionally, most home owners, especially those belonging to the older generation are used to reading the daily newspaper in print in order to stay updated with current global news. However, this trend is experiencing a change where the newer generation now looks to the internet when it comes to staying updated with the latest happenings around the world.

This shifting trend poses a threat to many of the conventional print newspapers. So much so that many of them have initiated the move to go online. Many newspaper companies have experienced a drop in their sales due to this new emerging trend. However, the danger for news agencies is far from over because they are being rivaled by another creation of the web that comes in  the form of news blogs.

These are basically online websites that deliver round the clock updated breaking news from around the world. These news aggregation websites do not only give you the daily news as quoted from other news sources  but they also give you the opportunity to watch original news programs covering your favorite niches. Many of these blogs feature separate sections, writers, videos and original programs on politics, business, sports, entertainment, biz and tech and much more. In essence a news blog is everything that a newspaper could ever wish to be.

There is no denying the fact that news blogs offer the news seeker a much more enhanced experience. At the same time however it has had a significant impact on journalism. This is because readers are given the opportunity to comment and give feedback on anything they read, see or hear on these blogs thus keeping the journalists in check. Unlike conventional media where it is difficult to identify a twisted agenda, with news blogs intentions are always kept in check.  

When examined in detailed this phenomenon comes across as a very important and vital development of our century. In an era where the media is being blamed for promoting vested agendas, news blogs deliver impartial breaking news and headlines from around the world in an unbiased, unprejudiced and informative manner.

The newspaper in print can never even dream to match the value that news blogs have to offer. This is why you will find them to be increasing in terms of popularity all over the world whereas the sales and popularity of the conventional printed paper seem to be dwindling fast.

Online News

The internet changed the method of reading employment news and finding employment. It is easier to read employment online news today rather than look through printed newspapers on a daily basis. Employment online news is constantly available and updated frequently. Most major newspapers have online news on employment and job seekers can get updated employment news as job openings occur. The process of finding employment online is simple and job seekers merely need to open a web browser and search for a website with employment news on a search engine or search on the website of a newspaper for their employment news section.

Large newspapers and business newspapers have both employment online news on the changing employment scene and classifieds for employers who are seeking qualified employees. Some major publications that have employment sections include the New York Times the Washington Post Businessweek and Forbes. The convenience on employment news online is that it is available 24 hours a day and 7 days a week and classified advertisements are added and updated frequently.

Navigation through a website using search options is easier when searching employment news compared to traditional newspapers. One can post advertisements and answer advertisements relating to jobs easily for a fee in online news magazines or papers. Most online magazines or papers have archive sections for the reference of the internet viewer.

This convenience is not available when reading newspapers and magazines in print as keeping past issues for months together can be impractical. Searches among job posts can be customized so that readers read only what they want to read and job seekers can find only the jobs they want to answer while browsing employment classified advertisements in online magazines or newspapers. These online newspapers and articles also provide email alerts to give readers alerts when suitable jobs are available. Searching for employment information online is a cost effective and efficient method of finding online information about the employment scene and news about jobs available for job seekers.

Social News And Bookmarking Sites – What Every Online Business Owner Needs To Know

If you run a business online then you’re probably looking for a way to increase the number of sales and the number of visitors to your site. One simple and cost effective way to do this is through social news and social bookmark sites.

Social news and bookmark sites are community driven. The community vote for the content that they want to see reach the popular pages. If your content reaches the front page then you are likely to attract tens of thousands of new visitors to your site. Imagine – all that traffic from one article!

Many website owners will spend vast sums of money on traditional advertising, yet treat social media sites almost as an afterthought. If you’re not using social bookmark and news sites then you’re missing out on a huge opportunity to grow your business.

Understandably, most people who run a small business or website are pushed for time. There are only so many hours in a day to get things done, but not using social media sites as a marketing channel is a big mistake. Here are just some of the reasons why you need to start thinking about social media marketing:

Drive traffic – social media sites will definitely drive traffic to your site if you reach the popular pages. You can attract a large number of visitors to your page that might otherwise take months to achieve from traditional internet marketing methods.

Reach influencers – by submitting your content to social media sites you can reach key “influencers” on the web. Why does this matter? Well, since most of these influencers have their own websites, reaching the popular pages will often mean that they will link back to your website, which helps you to climb up the rankings in search engines and also helps spread your products.

Build authority – building authority in your particular niche will undoubtedly increase sales. People are more likely to buy something from someone who appears to know what they are talking about. Reaching the front pages of social news and bookmark sites will help you build trust with your audience. You’ll also come to be regarded you as an expert in your field.

Grow your brand – social media sites can also help you to grow your brand. You can almost think of it as a form of public relations. You are increasing your visibility on the web and again, this helps you to gain trust with your audience.

Understand your customers – some users will leave comments about your submitted content. While not all will be helpful, there might be some valid suggestions from users. If you listen to your users and engage in a conversation with them they are far more likely to trust you in the future and you can also get some useful feedback on your website.

Increase sales/subscriptions – this is what every business or website owner wants. Not only can you increase sales in the long-term by building up your authority, but using social news and bookmark sites to promote your business will also see an increase in sales in the short term.

If you’re not using social news and bookmark sites as part of your overall marketing strategy then you’re missing out on potentially tens of thousands of new customers. Just one piece of content can drive traffic to your website and increase sales dramatically. So what are you waiting for? Start today and watch your online business grow!

News Reading in the Internet

One of the benefits of modern media is the use of the latest technologies has changed the speed of relaying information to different parts of the world. Decades ago the catch phrase was the latest news; today the popular phrase is breaking news because people received the latest news by the hour, every hour. Unlike ages before, people received news days or weeks after the incident occurred. Before, it was plain global news, at present it has become more specific using phrases such as Islam news, culture news, middle east new, and online news to name a few. Due to internet the world has been getting smaller and people get easy access with latest news development. It is a welcome development as people will be able to digest specific information easily.

Online technologies have allowed people to search and received news developments at a click of a mouse. And not only that, they can type specific key words such as gulf news, international business news, and middle east news to arrive easily at the web pages they want immediately. Long ago, newspaper readers’ patience has to be tested before they can read latest Muslim news, Islamic news, and Middle East News. The search bar features have slimmed down time constraint of accessing specific news to readers. In addition, some functions of these sites has exposed readers to links that give related information of the events.

Readers have to skim from different pages to find one article about world business news. Oftentimes, readers have skipped the news that they want to read as it is buried in the inside pages. In addition, newspapers then do not provide in depth analysis of events that unfolded during that time. Online editions have categorized different news items such as world business news, international business news, news in middle east, and Islamic news, to give more details as the event progresses every seconds of the day. And because of these readers have are better informed and are more clarified with the issues.

The internet has further created additional source of information for everybody. The web does not host online editions of major newspapers. It is home to websites and blogs that concentrate on specific news categories. Thus, you have sites for Islam news only, blogs for culture news, and webpages that caters only gulf news. In addition, thousands of articles that deals specifically with topics like Islamic news, international business news, and middle east business news, just to name a few are easily accessible. It gives readers of more objective and detailed information of specific interest.

It has been predicted before that the web will replace newspapers as major source of current events information. This is the reason why newspapers have invaded the web to benefit from this development. At present, both off line and online versions are available for everybody. It is not yet definite if land base newspapers will suffer extinction just like the dinosaurs of long ago. At any rate, people are still enjoying both versions.

Great News, Business Credit Has No Impact on the Business Owner’s Personal Credit

When done properly, business credit is obtained without the SSN being supplied on the application.

This means there is no credit check from the business owner to get approved. This also means that anyone who has bad, even horrible personal credit can still be approved for business credit.

Reports to the business credit reporting agencies, not the consumer reporting agencies.

So as it has no adverse impact on the owner’s consumer credit because it’s not reported to consumer agencies.

This means utilizing the account, even over 30%, won’t have any adverse impact on the personal scores.

And there are no inquires on the personal credit when you apply for business credit as long as you don’t supply your SSN.

30% of your total consumer score is based on utilization, so if you use your personal cards for your business and if you use those cards you will lower your scores. Using more than 30% of your limit WILL result in a score decrease

So if your limit is $1,000, having a balance above $300 lowers your scores. This means 40% of your total score is damaged. With true business credit, 0% of your score is affected.

10% of your total consumer score is based on inquiries, so if you are using your personal credit to apply for business loans and credit, your scores will go down as a result of those inquiries.

Plus, those inquiries can remain on your for an extended period of time affecting your ability to borrow more money.

And some unsecured business lending sources won’t even lend you money if you have two inquiries or more on your personal credit reports within six months.

The credit doesn’t report to the consumer agencies, so neither inquiries nor utilization have any effect on your consumer scores.

How to Devalue Your Business

Anyone who has sold or bought a business will tell you of the importance.

All potential buyers can easily obtain extensive information about your business, just by obtaining your business credit report… that anyone who wants it can get.

This means they’ll quickly know details about your business including:

• Credit scores

• High credit limits

• Past payment performance

• Employees

• Revenues

And much more…

Now that you know how easy extensive credit and financial information is to get for a company, if you were a buyer wouldn’t you get it?

Based on what’s on your business credit report, would you want to buy your company?

Does your report reflect that your company is “established”, does it show that you pay your bills, do you look like a successful company from your report?

If you could choose from two companies to buy that were the same in every way except business credit, which one would you buy…

… The one with a very limited or no credit profile… or one with a credit profile that reflects good payment performance, and one with available credit.

Wholesale Video Games Business – Industry News

Looking for a profitable wholesale video games eBay business experience? There are literally thousands of re-sellers in the search of wholesale games for immediate 10-20% profit for re-sell at auction sites. A modest profit could be 10-20% at auction sites depending who is your buying source.

Now, there is a massive confusion of the realities of re-selling for consistent profits and providing a dropshipping service to your clients.

Can you really profit from video games dropshipping on the Internet? The reality is why would you want to dropship a $20-$40 game or accessories when there would be shipping and low processing fees by the dropshipping source? It does not make sense, it is not viable for investing in it and it is definitely not worth your time. What kind of profits can you expect out of the sell of ps3 consoles when buying them in bulk from a distributor?

There are still many countries that cant receive such consoles yet because of trading agreements between countries, Sony has not established distribution agreements in such countries. Adding it in better terms – many buyers are no longer interested in the shopping mall reservation race.

What kind of profit to expect? Compare your suppliers price to the Amazon store offering and you should be able to reason if it is viable to sell PlayStation 3 at any auction. Even if the PS3 is currently selling at record lows at $400, it is still sellable and profitable on eBay. Proof can easily be found for less than a 5 minute auction ending final price. I mean, there is just a wide range of people that cant buy the PS3 yet, easily.

You should be able to spot 80gb PS3 selling at $494.00 and even more with shipping and handling being in the high $60.00 range, when shipping could easily be free with UPS. There is surely a reason for that, right? Moving on.

Reality for many of us, you can make money out of the sell of video games, big period. In fact, you can make a decent living out of the sell of wholesale merchandise, it will all come to the vital point of your market positioning as there are currently too many options from point of sell. A good one to think about, what kind of experts am I getting my questions answered and what actions am I taking to fulfill customers demands?

Another one, what type of an industry are we looking at in the wholesale video games and general games industry? Well, according to the NPD group 2007 sales reached $18.85 billion in sales last year. That is yet another record year for such an ever growing industry.

That is a 28% increase in sales from 2006! Software consoles sold 153.9 million alone that adds to a handsome $6.6 billion in sales. While it is an option to enjoy selling tangible items on eBay, with an Internet mall or just out of the sell of your local flea market, the video games industry should keep growing every single year in records.

All the industry sales record where later on released by the Entertainment Software Association, the ESA. Research is available all over the net with such name. The facts are all over. Another two important points I want to remember.

What kind of traffic are you getting to your auction sites and online store? Are they targeted customer with specific wants or are you getting just getting compulsive buyers looking for price savings? eBay is just one of the great places to drive targeted potential buyers of your games.

There are many more. You should keep doing your diligence on the wholesale video games business before starting any kind of investment. Trust no one and if you do want to trust, get enough facts about him or her!

Unsecured Small Business Loans – Good News – Stimulus Bill Allows SBA 90 Percent Guarantee For Loans

Anyone remotely involved with small businesses, whether as a consultant, lender, supplier, leasing specialist, trade association, or simply as a consumer who is tired of driving by sections of town and wondering why your favorite business unceremoniously threw in the towel, would very much like to hear some good news. Not to mention the small business owner itself. After all, there are 27 million small businesses that deserve to be thriving in this nation, but too often were ignored by the Bush administration. Classically non-complainers by nature, they just want a scrap of hope thrown their way. And I’m not talking about wide-eyed idealists looking for handouts-in all due respect to Emily Dickinson, they’re not looking for the”thing with feathers that perches in the soul”. Just give us a few bucks and we will run with it. This is a continuing article (20 in all) on the subject: Help. Is anyone out there loaning to small businesses anymore?

Fortunately there is a loan program out there and SBA lenders are actually making loans currently: the Community Express Loan Program. This gives unsecured small business loans between $5,000 and $50,000 with very little paperwork, answers typically in two days, interest rates presently at 7.75%, funding and two weeks, and monies wired directly to your business account. There are still lenders participating in this program, although Congress has failed to make the program permanent and still has a 10% cap on the number of loans.

Enter the Obama stimulus bill. Let us look how it affects this program and small business lending as a whole.

If you have tried to wade through the 1,100 or so pages of the new stimulus bill (American Recovery and Reinvestment Act of 2009), you know its like chipping through granite. But let me pull out a little gem. It now allows the U.S. Small Business Administration (SBA to you) to guarantee up to 90% of loans made by private lenders under their program. Let me explain. This is great for Community Express.

When the Small Business Act was enacted in 1958, it had a very simple mission. Find a way to get loans to small businesses that couldn’t get them through traditional channels. It did this in an ingenious way. They knew banks where reluctant to loan to small businesses, especially startups, because of fear of failure. So the SBA collected a fee on each loan and used this as a fund to pay banks if there was a default. Bingo, there was invented the SBA guarantee fee. It doesn’t take a degree in rocket science from MIT and an MBA from Harvard to know this gives incentives to the banks to make more loans.

SBA loan programs have guarantees from 50% to 85%. Specifically, the SBA currently has an 85% guarantee on loans up to $150,000 and up to 75% on loans above $150,000. On the other hand, there are some programs that only go as high as 50%, including the Express Loan program (for those types of loans the new guarantee will not change). With the new stimulus bill, the SBA has the right to increase these fees to 90%.

Think about this for a moment. Simple math tells us more guarantee, the greater the likelihood of the bank making the loan. For goodness sakes, 90% is tapping on the door of a 100% guarantee! Also note the guaranteed portion is typically sold on the secondary market (which has recently shut down to almost nothing) so there is more chance for loans to be sold and more money to go back into the coffers of the banks for further lending.

Notice I said the SBA has the right to increase it to 90%. It can pick which program. And it has not occurred yet. But if I was a betting person, I would say they would be seriously looking at most of the programs because everyone is scraping for ideas to revive the economy.

For those addicted to primary source documents, this is what the new statute, in relevant part (my attorney wanted me to add that) says:

SEC. 502. ECONOMIC STIMULUS LENDING PROGRAM FOR SMALL BUSINESSES. (a) PURPOSE- The purpose of this section is to permit the Small Business Administration to guarantee up to 90 percent of qualifying small business loans made by eligible lenders.

(b) DEFINITIONS- For purposes of this section:

(1) The term ‘Administrator’ means the Administrator of the Small Business Administration.

(2) The term ‘qualifying small business loan’ means any loan to a small business concern pursuant to section 7(a) of the Small Business Act (15 U.S.C. 636) or title V of the Small Business Investment Act of 1958 (15 U.S.C. 695 and following) except for such loans made under section 7(a)(31).

There is also a sunset provision under Subparagraph (f) that the guarantees are only good for one year after enactment of the bill, unless extended by Congress.

So what does it do for me now as a small business owner? Well now the not so good news. I predict the SBA will be increasing many of its programs to 90%. But to get the banks in the lending mood again, there has to be a secondary market. There is also new legislation on that, which we will discuss in another article. But once we have a secondary market, I predict that they banks will not only loan, but do so in a big way. For three reasons:

First, history tells us when there is economic inactivity due primarily to depressed conditions, when the cycle changes for the better, like a sling shot affect, it changes dramatically. Remember when people were unable to refinance or purchase their homes because of tight markets and high interest rates? The rates went down and many jumped at the chance to refinance, improve their homes, and purchase (some say too precipitously) with abundance. Although this is an overstatement and also depends upon other factors such as employment, standards of living, etc., the analogy holds that when things loosen up, there will be a substantial number of business loans.

Secondly, banks are in large part in the business of making loans and they have not been doing so for some time. They will be anxious to make profits again.

Lastly, simple economics tells us when there is a vacuum in the market; capital will rush in and take advantage of that open market and initial lack of competition. Large banks are not making business loans so small community banks are starting to rush in to take over the arena. Give them a secondary market and they will explode.

So for the small business owner, I think this news of 90 % guarantees is favorable. Why did it take them so long?

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