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CNBC Investing – News on Business

CNBC investing could be interpreted in many ways; it could be that you are involved in trading using CNBC stocks. Well, it is a media entity and you are probably investing your time watching their updates from time to time relative to your business because it is naturally a business oriented news media. Having CNBC investing is a having a guide at which you will be making a decision in your business. CNBC investing almost covers all business entities around the world.

Source for Business Information

The network is a good source on a daily basis on business, they are very informative and you could have smart decisions using their guidance and publications. They are not biased that is why they are entrusted to inform business enthusiast ahead of time the things or scenarios on a particular country where status of that countries stocks are known and the trending of their markets. CNBC investing is purely of business concerns, with less of the other side of the news being of second priority as their slogan would say “first in world business”. Practically CNBC investing is a good source of business news.

People who gets bored with watching business news are people who do not have much concern about business, they may even say it’s none of their business where in fact, business news is suppose to be everybody’s business. Just take a look at what happened to the economy the recent years, the business community went down and it dragged a lot of people affected much of the living conditions. A lot of people didn’t saw that coming, not even some of the speculators in the stock market. A lot of businesses needed to close down, mass lay-offs of various companies took effect it was one of the worst conditions experienced not just in the business world but the whole country and eventually the whole world particularly economies that are tied with the economy of the United States.

Our Involvement

Now, what can we do to contribute to the development of the economy, this would rather be something that many people would say “leave it to the economists” but we are actually a part of it. This does not suggest that you watch CNBC investing news regularly or any other news media pertaining to business. What I am trying to tell you is that we can contribute by spending on what we need and save more for tomorrow; if you can think of something that you can earn from aside from employment, the better. There are times when your country would need you more than you need it, the successes of the individual in a country is also its success, it will not have many money if you don’t patronize what it offers. And how can you buy if you have nothing? Do you have to rely on your country to give you something all the time, think out of the box and improvise on how you would earn more than what employment can offer, CNBC investing may help.

Keeping Abreast Of All Your Business News With Print And Electronic Media

If you think about it you can see that the news media has been evolving for some time. Business news was once only available in a newspaper, that changed when television arrived on the scene. Now we have the world wide web at our fingertips. For those that need to stay current as far as business is concerned, the Internet has ensured that information is just a click or two away.

By definition the word ‘news’ refers to the four points on a compass. This is rather interesting, because many people simply assume it to mean something different. However, its purpose is to keep the masses informed of what is going on in the world around them.

In the early days there was no way of providing news to the public. Thanks to the invention of the printing press newspapers and business magazines came into being. Over the decades and centuries since, the news media has continued to grow and expand. Today, business news is a vital and distinct branch of the news in general.

Even with all the advances that the news media has enjoyed over the years, none have come so dramatically and quickly as those that have occurred in the latter half of the 20th century. This is thanks to the phenomenal rise of the Internet, which ensures that the news reaches the widest audience ever.

Business news concerns all things business and commerce related. Nowadays one can make use of more than just business magazines, because there are whole channels devoted to this branch of the news media.

What Does Business And Commerce News Include?

1. Stock Market Updates – Lack of information means you cannot make smart and informed decisions, which is why many used to lose a lot of money in the stock market. In our modern times, stock market news is always available, along with expert advice and constant updates.

2. Corporate World Information – This means that the public can be kept abreast of what is happening in the corporate world as well. Everything is covered so that interested parties are kept well informed. After all, corporate happenings affect the stock market, so it is vital that people can be kept current as far as developments are concerned, whether these are mergers, takeovers, etc.

3. Analysis Of The Budget – Knowing what the government is doing regarding the different industries is very important. When a budget is made known it will be covered on television, in the print media, and online. So that the common man can follow what is going on, the information is presented in a simplified form, especially on television.

4. Product And Service Reviews – Business news also covers the reviews of different products and services. For those of us who are not clued up with all the latest gadgets out there, this information is very useful in keeping us aware of what is hot, and what is not. The same is true of services that are offered.

Business News – From Newspaper to Internet

News media has evolved a great deal, from newspaper to television, and from television to Internet. Online media has played a large role in taking the news to much wider audience. Business media caters to a section of the society that is interested in this kind of news.

News, as some believe, tells what’s happening NEW and the NEWS word is just the plural of it. However, as per folk etymology, the word NEWS stands for all the four directions – North, East, West and South. In any case it tells us an update of what’s going on.

There was no proper media for news until the 17th century, when the newspapers came into being. The typesetting technology fostered the beginning of newspapers. Before that, it were the couriers who circulated the news. With time the new media kept on evolving. In 20th century, Business News emerged as a distinct stream of news.

The technology has evolved a great deal and so has the media for news, from Paper to Television, and from Television to Internet, more advances have come in the late 20th century than the rest of the history. With the advent of Internet, News has made its reach much wider.

Business news, as the name tells, is all about the business and commerce. Today, there are dedicated news channels, newspapers, magazines and digital media groups. This section of media caters to a section of the society that is interested in this kind of news.

With business news one can get

Updates about the Stock Market: There was a time when people lost a lot of their money in stock market through ignorance and carelessness. Now, with the stream of stock market news and experts’ advice on disposal, there is little chance that an updater investor would lose his/her money. News channels keep giving the updates about the trends in stock market. There are interviews with people who know as well about the markets as the back of their hands. This helps the medium and the small investor to minimize the risk while putting in their hard earned money. One also can check how particular stocks stand in the market and get instant expert advice by contacting the experts.

Information About Corporate World: These news networks keep a full coverage to what’s going on in the corporate world. They keep track of all mergers and takeovers and keep interested people informed. As the goings on in the corporate world have bearing on the stock market, it is important for the people to keep themselves updated about the corporate sector.

Budget Analysis: The budget gives an idea about the government policies regarding industry. This is the reason people are interested in knowing about the government’s outlook regarding various industries and budget gives enough indication. Hence, whenever the government announces the budget, there is full coverage on the TV, with complete analysis. Reactions from the common citizens are also accommodated in the budget. News channels simplify the budget report so that a common man can also understand what the budget aims for and what impact it would have on the industry.

Product/Service Reviews: Business news media provides the product/service reviews which tell us about particular products or services and advice whether they should be bought or not. These programs are very useful for the people who have little or no knowledge about new gadgets and services. More aware is the consumer, better is the service.

Business news media plays an important role in keeping the public updated about the world of business and commerce. Business news channel are usually region specific. One can easily find region information on the Internet, like Australian business news.

Video News Shows Truth Behind the Words Said in News

News has always been an important part of our lives. It seems that we just cannot live without getting informed about things or events happening around. These days, the news has not remained as a mere piece of information that is read and forgot after sometime. It is something that casts a long lasting impression and forces the reader to think or discuss about the issues. Since everybody likes to know about each and every type of news in detail, this raised the demand for video news. The reason behind broadcasting news in this way was that it provided a sort of direct interaction of the masses with the news piece.

Through the live news videos, you can get to know something very recent happened around. In fact, you can check out all the details, such as the face of culprit, the incident happening in detail, the aftermaths of the incident and other related information. All these information are an essential part of knowledge that enables us to increase our bank of current affairs. After all, who does not want to be a master of knowledge and have a wonderful intelligence? The news is meant to tell about an issue that has some importance and is news worthy.

It is because of the news that we feel fresh and being informed. There are various things happening in the country and abroad. With the help of top news videos, we get to know the incidents in detailed version. If you want; then, you can also pick the quotes given in the video for your further references. As it is said, seeing is all believing. This lays the fact that the live news video is extremely essential in the media world. Moreover, the things seen raise reactions more than the news in written. After all, news has a special place in our life.

There are a variety of sources that can give you complete information. Newspapers, radio channels, television news channels and news websites are those resources. But, the fun of catching news items on live news video is slightly different. You can feel to be face-to-face with the news piece and get a hand on complete information. After all, it is highly important to keep yourself updated on the current affairs as we all have to live in a world of intellectuals. It is essential to get hold of latest news to keep yourself running with the world’s demand.

India’s Influential News Media

Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.

Booming: Television News Channels in India

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

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