Email Archives - GUJRAT INDIA

The Benefits of Regular Email Newsletters for Small Business

Sometimes, in the attempt of small businesses to target new customers, they tend to neglect the importance of other marketing strategies such as with email newsletters. Though, it is not considered one of the strongest, studies still shows that sending email newsletters is still one of the most efficient and cost-effective means of online marketing strategies that have provided high return of investments.

When it comes to numbers, emailing is still the biggest social network online. No one who uses the internet does not use any email. In fact, it remains one of the first things that anyone would have to enter when signing up online, either for their social networking account, or signing up for any website they want to be a member of.

Other sites also allow users to sign up using a social media platform, such as Twitter and Facebook, but what many do not realize is that business sites do this in order for them to have easy access of emailing newsletters for their new members. And while many social media platforms may come and go or swarm the business world, but email marketing will stay and is still such a powerful tool for small businesses.

Other benefits of email newsletters include:

Sending email newsletters is very economical.

Unlike Facebook where a business page needs to spend out first before all their friend’s list and followers can see their ads, or Twitter where updates are just limited to 140 characters, sending something promotional through email newsletters is very cost effective.

Plus, small businesses do not need any more to hire SEO or marketing experts to create any email campaign. Most email newsletter sites leave users with a blank template, and it would be up to their imagination and creativity to make their newsletters as informative and as enticing as they want it to be. Converting promotions into an email format is not only cost-effective, but it is also quick and easy, encouraging more business revenue.

Email newsletters can provide added value to the business.

The vast majority of customers make online shopping decisions right after acquiring information from a website. However, there are times that websites neglect to put vital information that customers might also want to know. For instance, an email newsletter can include history information, ingredients or materials a product is made of, and exclusivity of a service. All these can be sent through email newsletters together with a link that leads back to the website where the reader can purchase the product or service they just read about.

Sending email newsletter does not only build traffic back to a website, but it also fills up any empty spaces that most small business’ site misses out. It also provides customers a full understanding of how a business as well as their products and services can benefit them.

Email newsletters can increase sales revenue.

Most of the time email newsletters become an uninteresting flop of information that most customers tent to ignore, delete, archive, or unsubscribe. This is probably true to small business who does not know what customers like to be receiving from their newsletters.

Customers want to read about opportunities that would lead them into potentially purchasing the products or taking the services. These opportunities can be as big as contest raffles, down to discount coupons that only those who receive these newsletters can avail. Anything that readers can take advantage of to make their lives a bit happier, they will be more than likely to jump on board without hesitations.

Giving back what the customers desire through incentives is a great promotional strategy for them to make a new or additional purchase. However, business must take note that this can only be done either through a monthly basis, or twice a month at least, in order for customers to keep wanting for more and to build anticipation as well.

Company newsletters build brand awareness.

Brand awareness is something hard to achieve, especially if a business is still starting up or is competing with other similar products. By having a memorable brand stand out, a business can increase its chance that their customer will purchase from them when presented with another known brand.

So, how do businesses achieve this? First is through brand recall and brand recognition. The two can be incorporated into one through email newsletters. By sending regular email updates about relevant information, company’s tagline, visions, and anything that can attribute to the business will eventually demonstrate a connection between the customers. The more they know about the business, they more they become aware and trust and loyalty will suddenly follow. After all, customers will be likely to purchase items from companies they know, than those they barely are familiar with.

Company Newsletters fulfill expectations

Consistency is the game when it comes to email newsletters, which one of the benefits of hiring an email marketing company. The reason why most users subscribe to an email list is because they want to hear from the business. So, when a business promises they will send out email newsletters daily, monthly, or any schedule they vouched for, they have to keep it, because more than likely readers will be expecting it from them. Take, for example, the traditional magazine subscriptions most people have, if a magazine says they will send a new copy ever month; tendency is that a subscriber will expect it or would even wait in front of their houses for their mail, just so they can grab the newest copy; same goes with email newsletters.

One thing that small businesses should never miss out is to maintain a positive contact with their customers. Sending regular email newsletters builds trust between their audiences, and it is the same trust that can pitch any business into the pedestal.

Email newsletters give a huge presentation of a business, which is why; it should not only catch customer’s attention, but it should be as informative and generous as it should be. Promotions through incentive are a great form of generosity. Giving the customers back what they deserve in the first place will keep customers keep coming back. Nonetheless, the vital component of email newsletters is consistency. Sending email newsletters at a consistent pace will not only educate customers, boost sales, but it will also build lasting relationships with existing and potential customers while saving time, effort and money all at the same time.

A New Breed of Web and Email Hosting Services

What comes to mind when you hear about web hosting or email hosting? Most likely you will associate that with your website or the email services that you are currently using. If those are the only two services that you are currently using or you have come across, it is time to get yourself updated with the new breed of web and email hosting services.

The latest breed of web and email hosting includes back office applications such as your corporate bulletin or forum, web-based meeting/chat room, calendar sharing with webSMS reminder, online storage with secure file management, and Internet scheduled backup service. These are services that you normally need to pay separately to use on your domain; now, however, they are all available within the latest breed of web and email hosting.

The user basically will login through a login page which is linked from your company homepage. Once the user login, he or she will have access to the web mail and all these applications, depending on whether the admin of the back office has put them in the group with access rights granted. For example, the topics on the bulletin board are accessible by different groups based on the access rights given by the admin. There could be a financial forum which can only be accessed by the people under the group of say ‘Financial’. Other groups like ‘Sales’ or ‘Marketing’ might not be granted the access to the financial forum.

The admin also has the right to create or delete as many users as required besides granting the access rights to different groups and assigning the disk space for each user. With the owner of the business being the admin, he or she can easily add or remove a user to or off the company portal and control the access rights of the staff for the company’s applications and information.

The access control is particularly useful when it comes to the online storage and the secure file management system as it only allows groups with required access rights to see certain folders, read the content or change the files within the folder. The user can also save attachment from the webmail to the online storage. The online storage is accessible from anywhere with Internet access via a web browser. It also makes file sharing so much easier within the company or with customers and vendors, especially when the size of the file is huge, or the number of files to share is big.

Along with the online storage is the Internet backup service, which is essential to your personal or office data protection and disaster recovery. Data loss has always been one of the most critical factors that affect business continuity, and therefore data protection should not be taken lightly.

Organize Email System For Better Time Management

Too many business professionals waste valuable time constantly checking their emails. Sending emails may also take more of time than is necessary too. Practice email organization and time management to save time when working with email.

Keep in mind that every email does not have to be read when it comes in. For most people checking business email can be done three times during the day – when coming in at the beginning of shift, before or after lunch, and before leaving work for the day. However, people in a customer service or support job may need to check their email hourly, such as at the beginning of each hour rather than every minute of the day. The old time management rule for answering inquiries was within 24 hours, however with the technological advances today, by end of business day or each work shift may be a better practice.

If an email is not going to be answered on the same day that it is read, because it requires more thought time than can currently be given to it, use the reminder or tickler feature in email system indicating a deadline so the reply requirement is not forgotten. If the email does not indicate a due date, ask for it or at least let the sender know when they might expect a well considered response. Also, it may take a little more time upfront when composing emails, but it can save time and confusion later if when sending business emails, professional email etiquette should be followed.

Although it is true that there is no need to check to email as often, no one should not let their inbox get too full. A full inbox takes more time to clear out in the future. If an email requires a response, don’t keep people waiting too long for an answer. If it does not require a response, decide if there is a need to keep the email or trash it immediately. Always clean the inbox out at the end of each day at s set time. Also, if emptying the trash folder is not set up on an automatic timeframe, empty it out at the end of each day too.

When keeping emails for future reference, be sure to make folders for filing them. Having folders created for active projects or teams makes it easy to quickly retrieve important communications and forward them when necessary. It is also easy to quickly remove all those old emails when the project is complete or team is dissolved by deleting the folder. Some email tools allow sending emails from particular people directly to a folder to make checking project tasks during a designated time during the work day. Not only can folders be set-up and sending emails to them the sender information, filtering emails into specific folders based on a word in the subject line is also possible.

As a final time saving tip, when sending mass-emailing to a particular group or team of people on a regular basis, consider putting their email address together in a group ID to make completing the “To” field for outgoing messages quicker. So practice better email organization and improved time management working with email. Don’t be one of those business professionals who waste valuable time checking emails more often than necessary.

NOTES: For information on email etiquette, please see article titled “Encouraging Email Etiquette – Do’s and Don’ts.” For more details on group IDs, see article titled “Get Emails Out Faster Using Group Names as Addresses.”

How to Provide Timely Email Response to Enhance Business Credibility

All of us become very happy when we receive timely email response from the people to whom we have written. Therefore, we must do our best to treat others the same way we prefer to be treated. This is a simple fact, but many fail to do so as they face with loads of distraction. Others may procrastinate in their daily business activities. In all cases, professional customer service staff should give ultimate priority to responding to emails so that they can protect your company’s business credibility.

How Should You Learn to Provide Timely Email Response?

To internalize this habit, we should abide by these measures:

1) Make a public commitment. You can do so by setting your auto-responder to supply an automatic answer to the people who send you emails. Make sure you announce, within the text you place there, that you will send them an answer in 48 hours (just an example). Remember that you must keep your words in order not to lose your professional image.

2) Set a reminder to answer emails. You can use a task manager, an alarm clock, a Smartphone application, etc to remind you it is time to answer email. Arrange this to trigger the buzz at least three times a day. It is worth to get distracted to be able to keep your business credibility by timely email answers. In addition, you can send the answer in 24 hours instead of what you had promised.

3) Prepare typical answers. You can create a set of template replies to be ready to use. Email applications allow you to create templates and save them for such occasions. Customer Relation Managements (CRMs) are a lot more professionally helping you in achieving your goal of providing timely email responses. One should take care not to have any personalized elements in templates you build. You add each person’s data when you personalize the answer.

4) Take note of your success. You need to be able to measure whatever you do at your business. To internalize this habit, apart from the above steps, it will help a lot if you write down the number of cases in which you have managed to reply in the shortest time possible. This will have a convincing effect for you to remember that you have gained positive results from the tough schedule set for your working time.

It is easy to get your business credibility ruined by negligence in replying within the promised time, but it is likewise very probable to improve your business reliability by answering emails within the expected time. Over delivery is so powerfully working to your benefit that it can create positive word of mouth for you and your business.

Autoresponders – Automatic Email Services Compared – Research Before You Buy

If you’re planning to purchase an automatic email responder service or software program – that’s good news! That means you have customers or plan to have customers and you want to organize your client base and provide an easy means to answering emails. It’s a good thing you are reading this article – because you can save yourself time and money. Don’t make the same mistakes I made – and the same mistakes a lot of others have made in purchasing the wrong autoresponder service. Fortunately you can learn from my experiences and choose the correct email autoresponder for your business. With so many choices, it can be overwhelming – so I will break it down by individual autoresponder programs. The ones I will expand on are several of the most popular autoresponder programs, services and software out today.

Before I delve into the topic further – I need to offer one important piece of advice. Don’t use a free autoresponder service. Yes it is a direct statement and you may want to go against my advice and try one for yourself. You can – go ahead. If it works out for you then that is good. But, through my personal trials, in using so many of the “best” free autoresponder programs, my sincere and serious advice is to avoid doing them at all costs. First, the features offered are very limited. And, what happened to me every single time I signed up with a free autoresponder service is that I ended up with a lot of junk mail. I kept receiving more spam from the autoresponder company and I found it very difficult to “unsubscribe” and cancel my free accounts. The other downfall, if that one isn’t bad enough – is that the autoresponder company usually places their own ads and promos in your emails. So instead of being able to promote yourself, your business and products to the utmost extent- you are promoting theirs.

Let’s say you are an eBay seller – and would like to completely automate the process of selling. If you are sick and tired of typing in “Thank You” notes and sending links to download products, then look no further. My Digital Dispatch is the way to go. It works specifically with PayPal payments. So, whether you are selling items on eBay or on a website and use PayPal as your main payment processor – you could save yourself time and money by using this software program. It’s easy to use, setup and maintain. It stores all of your client’s contact information, as well as the date of the sale and all of the details. To purchase it, there is only a one-time fee of $67.00. The price is unbeatable, considering most of the automatic email responder services out there today charge monthly fees and only allow limited number of messages. With this software you can create an Unlimited number of messages to send out. It also has a wonderful affiliate program which has a 50% payout. The affiliate link appears at the bottom of every automatic email that is sent out. If you don’t know what an affiliate program is, basically – it is when a company offers to pay you for any traffic that you deliver to their website which results in a purchase. So if someone clicks on the link in the automatic email you sent them, and they decide to sign up with My Digital Dispatch, you will receive about $33.00. This software is perfect for eBay sellers and PayPal merchants – but if you are more interested in creating subscriptions, newsletters, ezines, etc. then you will need a more advanced program.

If at all possible, my recommendation is to find a program that you can purchase through a one-time flat fee. Programs with monthly subscriptions always end up being more expensive in the long-run. They may have excellent features and services that can’t be beat, but it can be very costly. Then when you find an autoresponder program that you like better, it is extremely difficult to switch everything over and move your client information to the new program. So, you may need to spend a little in the beginning, but if you are serious about your business and you want to start it out right, then it is more than worth the investment. So, if you have an online business and you need a powerful feature-rich autoresponder program that allows you to: manage clients, create subscriber lists, send text and html newsletters and more – then Send Studio is the software program to use. The cost is a one-time flat fee of $239.00 and worth every penny. The installation is FREE and Send Studio is jam-packed with features which are easy-to-use, yet more advanced than any other service that I have tried. It also offers you the ability to re-brand the software through a simple template. Then you can allow your clients to login and create their own email marketing campaigns on their own domains. Just “create a new user” so your client can run his or her marketing campaign, rather than needing to purchase the software for each person. With a single website license purchase, you are allowed 5 different users with access.

There are several other Top-of-the-Line autoresponder programs I recommend, but they charge per-month. They are also feature-rich and easy to operate. For more information about all of these autoreponder services and programs, comparisons and full resources about autoresponders, marketing, emails, enzines, newsletters, subscriptions and more, please visit: How2-WorkOnline.com. The site is an information center all about autoresponders – also providing tips, trick and techniques to increase your sales through email marketing and mailing lists.

Permission Email Marketing Tips for Offline Small Business Owners

Unless your small business is situated under a rock, you’ve probably heard something about email marketing by now, and you may have even wondered if it’s time for your small business to get into it.

In its simplest terms, email marketing means communicating with consumers through email. But there’s a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, “Yes, I’d love to hear from you.”

That’s where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from email marketing.

But how do you get your customers to say “I do”?

If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.

Sounds great. But what if your business is primarily offline, and what if you don’t even have a website?

Many businesses think that’s reason enough to step out of email marketing altogether. But what they’re missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.

We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:

– Collect business cards, Offer a prize.

This is one of the oldest, most proven methods of collecting customer information in-store. Your prize doesn’t even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you’re talking to people who want to buy what you’re selling.

The one thing to keep in mind here is that you MUST inform users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: “We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write ‘No Email’ on your business card.”

– Start a V.I.P. Club

Many consumers like the idea of belonging to something exclusive, and receiving offers that are extended only to a select group of people. The labor on your part is minimal. It’s as easy as keeping a notebook by the cashier. As a customer comes up to complete a purchase, casually tell them about your businesses’ V.I.P. Club and ask them if they would like to join. Customers will appreciate this if you position it as a rewards club, or a way to say “Thank you, we love to have you around” to your most loyal customers. Of course, you should offer V.I.P. Club membership to any of your consumers, as you may find, once you start emailing them offers, that’s a great way to build your most loyal customers. Make sure the offers you send them are, in fact, exclusive, and that you email V.I.P. Club members often enough, but not too often to become annoying (once or twice a month is usually a good interval).

Again, when you’re collecting customer emails for the V.I.P. Club, make sure your customers know they’re signing up to receive email offers from you.

***

These are just some ideas to get your permission email marketing subscriber list started. The best news here is that compiling a list is actually the toughest part of managing an email marketing campaign. As long as you’re using an email marketing manager program that’s specifically designed for small businesses like yours, the rest of the process is a breeze.

Creating a campaign involves little more than selecting a professionally-designed template, typing text and choosing a few good images. Your campaigns will be scheduled and sent automatically, so you’ll never have to worry about being involved in that part.

What you will get to do (and this is probably the most exciting and most rewarding part of email marketing), is analyze your campaign after it’s been sent. You’ll be able to see how many people opened your email message, how many people clicked on each link within the message and, best of all, exactly who did what. Now that’s what we call accurate, detailed, and immediate consumer research (you actually get to track your consumers’ actions from the exact moment they happen). And while you would previously pay a fortune just to get this research data, today your small business can send professional email marketing campaigns and track detailed consumer behavior for less than it would cost you to print store flyers.

It’s the new age of marketing, and there’s never been a better time for your offline small business to get into the game.

Project The Right Image–Starting With Your Email Address

Email addresses are just as important today as toll-free numbers were in the past.

Why? I would rather call 1-800-FLOWERS than 1-800-476-8874, for two reasons. First, it’s easier to remember. Second, and more importantly, the text version tells me that the company has put more of an effort into setting up their business. I think the same is true of email addresses. I would sooner email sales@flowers.com than flowers@rogers.com or flowers691@hotmail.com.

Many of you are still using rogers.com, sympatico.com, hotmail.com, and yahoo.ca addresses. My guess is that you’re doing so because you think you need a website in order to have your own domain name. Good news–this is not the case! Thanks to services provided by several companies, you can have your domain name and eat it too. (Ok, I know that was lame, but I’m sure you get the idea.)

While there are many ways to get a custom domain name (www.yourdomainname.com) without having a website, I’ll focus on two companies that, together, allow you to do this for about $10 a year. One you probably haven’t heard of: Godaddy. The other, I can say with absolute certainty, you have: Google. Need more than one email addresses? No problem. That same $10 dollars gets you up to 50 email addresses.

Now you’re probably asking: how do I do this?

Step 1: Visit http://www.godaddy.com and search for a domain name that suits you and your business. When you’ve found one, it costs roughly $10 per year to “own your piece of the internet” by registering the name. If you register the name for a longer period, you can save some money. If you’re looking to get a .ca domain name instead of a .com, email me and I’ll point you in the right direction.

Step 2: Visit http://www.google.com/a/ and sign up–for free–for Google Apps for Your Domain. Google Apps provides you with 50 email accounts for your domain name. You can access these email accounts using Google’s Gmail online interface, or you can use any email application on your PC or Mac. You can also set up a customizable start page, private-labelled Google Calendar, and Google Page Creator for your domain. This last one allows you to create a simple web page for your domain using a what-you-see-is-what-you-get design tool.

Did I mention all this will only cost you $10 A YEAR? You no longer have an excuse to use anything but your custom domain name email addresses.

And yes, I use Google Apps for my email.

Email Marketing For Small Business

Email marketing for small business is seriously by far, the most powerful and least costly method around. It is very easy to build a list of customers and potential customers, particularly from your website.

By building a relationship with your customers, they will get to trust and know you and more likely to buy from you again and again and email is a great way to do it.

At its most basic and at no cost, start with an excel spreadsheet, but I highly recommend you use an email database management system like Aweber. I personally use this in my business and it is very cost effective and relatively easy. It also comes with the ability to send newsletters.

The topic of email marketing, creating lists and communicating with your lists is huge, but here are a few tips to get you started:

Use your list right away

One of the biggest mistakes people make is to focus on building the list and neglecting communicating with the list. Make sure you begin building that relationship with your subscriber right away. Send them a welcome message. Send them value in the form of links, downloads and information. You may want to have an email template that brands your business, but if not, text is OK. In fact, text gets through most spam filters.

Create a communication plan

Make sure you’re communicating with your subscribers on a regular basis. An autoresponder is a wonderful tool because it enables you to create and schedule your messages in advance. You can basically set up all of your email messages on auto pilot – do it once and when someone is added to your list, they all receive the same messages in the same sequence at intervals you set. Aweber also does this.

Each new subscriber can receive the same messages in the same order, regardless of when they signed up. This gives you control over the relationship-building process and it is completely automated. You only need to set it up once. Also remember to offer valuable content, not just promotional messages.

An autoresponder automates the process, including the subscribe and unsubscribe management. You don’t need to hire anyone to manage the task for you. Your time is free to build your business in other ways.

Partner with others to grow your list

Once you have your list building and management process smoothed out, consider partnerships. You can really boost your subscribers by partnering with other relevant business owners. For example, the website owner who markets to pet owners might partner with a website that sells pet toys. They can help market your opt-in list by including a link to your form in their newsletter and vice versa. You can support each other to succeed. I do this successfully on my travel blog.

Your list can mean the difference between thousands of prospects. It really can launch your business. If you don’t have list, start creating a plan to build one. You’ll be glad you did.

Advantages Of Building Bulk Email Lists for Marketing Your Business

Sending bulk email for acquiring new clients is a strong and effective marketing strategy. For businesses that are reluctant to even try bulk email marketing you might benefit from this read;

“The complaint I receive from many entrepreneurs, and marketers alike, is they have considered email list marketing for their advertising needs but have not found a good starting point I have found that that most first-time email marketers do achieve success within the first 30 days and ongoing email marketing only builds your email lists bigger and more relevant with each campaign sent”.

Email List Marketing Works For Big Brands, It Drives Traffic And Revenue

Let’s take a look at some recent stats that highlight why email list marketing is something to consider moving into 2016

Over 70 percent of marketers agree that email marketing is core to their business.
60 percent of marketers claim that email is a critical enabler of products and services, versus 42 percent of marketers in 2014.
20 percent of marketers say that their business’ primary revenue source is directly linked to email operations.
43 percent of businesses have email teams of 2-3 people.
74 percent of marketers believe email produces or will produce ROI in the future.
For 69.7 percent of US internet users, email is the preferred method of communicating with businesses.

5 Practical Reasons You Should Consider Bulk Email Marketing for 2016

Let’s put aside the stats and data for a second and talk about the real practical reasons you should be sending email for your business.

Here is practical advice and what this author believes to demand from your email list marketing company;

Some bulk email software’s allow you to send an unlimited amount of email and it can be fully automated, and work in compliance with responsible email marketing practices and can-spam act of 2003 to remove opt-outs and non-deliverables, spam score checkers, and more features added automatically with any web based bulk email software platform.
With web-based software there is nothing to download or install, you can simply log into your online software account from anywhere to manage, send, and monitor your campaigns. This is an advantage as the email campaigns do not send from your internet connection or email account and you can add and remove domains and IPs for perpetual campaign longevity.
No setup cost and no contracts are almost expected these days; you want to choose a month to month billing that offers you the control to cancel at any time, but more importantly and a pro-rated billing system so you can upgrade or downgrade at anytime only paying the difference in pricing. This is very important as this will keep your overall costs under control and you can grow with your new sales strategy.
Purchasing email lists from a credible email list provider can allow you to choose targeted categories further for pinpointing your demographic before sending. This provides an excellent opportunity to try different categories that you might have previously overlooked with other advertising allowing you to realize new marketing opportunity.
Build exclusive opener and clicker lists. This is extremely effective as it builds new email list databases for future campaigns and is a great marketing strategy to implement right from the start. These contacts can automatically be added to new separately named email list databases and can build automatically for you each time you send an email campaign.

3 Things To Look For When Starting Email Marketing For The First Time

An email marketing campaign might be sounding more exciting by the second but not so fast! Well if you think you’re ready to dive into email marketing you might just be, however here are a few additional considerations to explore before you start sending out your first email marketing newsletter.

Email marketing is not easy requires some additional learning like any software. Excellent email marketing takes practice and just be to properly check your ad copy for spelling and grammar, formatting, and other errors. Always split test trying out a few different ads and subject headers then run with your best performer. Many make the mistake to blast out one ad to 100 percent of the list, break it up a bit and think more about longevity.
Basic feature you should demand from the email list, and bulk email Software Company you choose to send and manage your campaigns: No Setup Fee, Month to Month billing, Pro-Rated so you can increase/decrease the sending volume when desired, provides both email lists and email software under one brand, offers support and easy to contact via phone and email, a company with some online history and credibility. Choose your email marketing company wisely.
When shopping around be sure you choose a company that offers everything email marketing under one roof, this makes them accountable and provides consumer confidence. There are many companies that provide email marketing services, but most do not offer the email lists and ability to send using a web-based software all under one umbrella.

Now you are prepared for sending your first email campaign even if you’ve never done it before, throw caution to the wind and test it out for 2016.