Advantages Archives - GUJRAT INDIA

Advertising In Magazines – The Advantages Of Using This Print Media

It is estimated that there are around 160,000 magazines published around the world in as many as 29 languages. Even though a large proportion of these magazines are not exactly setting the world on fire in generating revenue terms, I think it is fair to say that there is still a substantial market for this traditional form of media advertising.

For the advertiser, one of the great advantages of having such a huge selection of magazines to choose from is the fact that they are able to target a specific audience, who may have a particular interest in their product or service. Although magazines have a comparatively small coverage compared to national newspapers, it is the positive advantage of reaching a specific audience that turns a lot of people on to magazines.

One of the other advantages to Magazine Advertising is the fact that you can request that your advert is placed in a certain position or even within a feature article. This will enhance the overall corporate and commercial effectiveness of your offerings, as well as adding a positive and highly relevant message to potential buyers. Of course, if you don’t mind where your advertisement appears, it will probably be placed in a general run of paper position. This means that your ad could be placed anywhere, but will probably cost less than if it was placed in a prime position. However, always try to get a ROP price for a special position whenever you can, as most publishers will be happy to negotiate.

The decision to pursue Magazine Advertising should certainly not be made without doing some in-depth Media Planning and comparing the associated costs with the benefits. However, when you find the right vehicle and your objective is to signify quality or elegance for your product, Magazine Advertising is the perfect format.

As with other media types, it is always very wise to build a friendly and consistent level of communication with magazines. Always send in well-written PR and product news and make a point of going to see your favourite feature and news editors at an exhibition or product launch. It may also pay to take them to lunch every now and then to show your appreciation. The reason for mentioning this is that writers always remember the nice people when they have a space or another company has let them down. If a magazine decides to feature your product or write about it, this translates into free advertising, although it is in the form of legitimate editorial content.

Remember that advertising in magazines has always been about getting a message to a specific target audience in a controlled way and ideally over a long period of time. Magazines do this so well, as they mainly reach a very loyal and relevant readership. However, as new media advertising formats seem to have much better tracking and monitoring technology in place, it does deter people from using magazines as a lead-generation tool.

There is no doubt that the introduction of online pay per click advertising has brought on a new wave of advertisers – most of which don’t have to spend a fortune to get people to their websites. Compared to print media, there is probably no better way to get clicks and potential enquiries. It is this ‘cost against enquiry’ element that has moved a lot of people away from the historic ‘brand awareness’ qualities of magazine advertising and into the more controlled and justifiable environment of Internet Advertising.

One thing is for sure though – magazines create a very credible environment and they help to build a high quality message for your products and services. This could explain why magazines are such a great promotional vehicle when they work alongside online media. On one hand you have a message that turns into clicks and on the other you have quality branding that adds value to your products.

It is also difficult to match the creative appeal and design opportunities that Magazine Advertising can bring. Outdoor advertising also does this job well, but this media tends to be displayed in a much busier environment of the high street or roadside location – certainly not on a comfy armchair in your sun lounge.

It is this ‘media without an obvious motive’ selling point that cements the appeal of magazines to a whole host of advertisers.

If you can find a magazine, which reaches your target audience perfectly, then you’ll do a lot worse than to use this media to shout about your brand and the quality aspect of what it can do for your potential customers. After all, a picture does paint a thousand words.

Advantages Of Reading a Business Magazine

Like any other entrepreneur, you are also quite ambitious about your work and want to increase the turnover of your corporation. Therefore, you must be looking for the some important tips to improve the condition of your organization. To give a boost to your work and to make your flourish it, you will not only have to collect information about your own profession, but have to acquire information about the other businesses that are directly or indirectly related to your venture. You can check out the news to know the present condition of the enterprise sectors. However, for a detailed analysis, you should check out a renowned corporate magazine. There are several advantages of reading such magazines.

By reading a business magazine, you will be able to get a detailed analysis of trends and cycles various businesses follow. In such magazines, you can find experts’ opinions and tips regarding some intricate issues of a particular type of profession. As you will get the tips and suggestions on intricate issues related to the enterprise you are dealing in, it will be easier for you to improvise your works condition, which in turn will increase the profit level of your enterprise.

Expert consultation and advices are never available for free. You will have to pay a fee for each consultation and this might incur a huge cost at the end of the year. However, if you check the corporate magazines to get the advice of the experts, you will be able to get the advice of the experts without paying the fees. You just need to pay the price of these magazines. To reduce your expenses on the account of corporate magazines and to get the issue of your favourite magazine on time, you can opt for a subscription. Such publications offer different deals on the subscriptions of corporate magazines. Therefore, you will be able to get the best value of your money.

In the newspapers, you can find detailed report of the conditions of different sectors of the economy. But, all reports might not be related to your profession and you might not be able to get the best help from these reports. However, if you opt for corporate magazines, you can purchase the magazine that focus on the aspects of the work you do. By opting for such a magazine, it will be easier for you to get the advices that are related only to your field and thus you will be able to use the tips for the improvement of your business.

Such magazines are of great importance as they give a detailed report and analysis of the economic sector. Reading the corporate magazines regularly will help you understand the market condition and you will be able to conduct the business activities in a guarded manner. The economic recession has affected almost all the economic sectors of the world. Now, each and every corporate owner, whether small or large, is making his deals with carefully as they do not want to incur any loss. If you always want to make profits from your corporate, you can read the business magazines.

Drupal Vs. Joomla: Advantages and Disadvantages

Joomla and Drupal are two of the most widely used CMSs (Content Management Systems). Both Drupal development and Joomla development have their own fan following. There has always been a huge tussle between Joomla developers and Drupal developers when it comes to deciding on which is the best and helps to create user-friendly interactive websites. In the last five years, both these platforms have revolutionized offshore web development and increased the market manifold.

Both these platforms have a lot in common with both of them being open source CMS. For both the platforms, there are hundreds of freelance developers and offshore development centers around the world to cater to ever-growing web business. If you have a requirement for Joomla or Drupal development, all you have to do is contact one of the Joomla and Drupal development service providers working across the globe. Both Joomla and Drupal are being widely used by businesses due to their cost effective nature. But like everything else, these platforms too have their own advantages and disadvantages.

Advantages and Disadvantages of Joomla and Drupal:

Joomla was designed for websites and blogs, for people with little knowledge of technology. This makes it easy to use but has limitations when it comes to advance development. On the other hand, Drupal isn’t that user-friendly and helps in the development of high-performance websites.
In Drupal, it is very easy to set up the theme and layout of the website making it very flexible for custom development. Whereas in case of Joomla things don’t work as smooth as it is surrounded by its own paradigms but the advantage is you can create professional looking website with limited options easily.
When it comes to the back end administrator, Drupal has a relatively poorer administrator compared to Joomla. Developers have however overcome this with their expertise in handling the platform.
In Drupal, you are able to use the same log-in-details for different sites, which makes work easy whereas in Joomla, every site will have its own login details. This however makes your websites much more secure.
Drupal is the ideal platform to choose when it comes to developing large websites with hundreds of pages but Joomla has its advantages in developing smaller websites with lesser number of pages.
Drupal can easily be transformed from a basic HTML /CSS structure, whereas Joomla requires extensive PHP and coding knowledge. On the other hand, Joomla has an extensive plugin and component directory, which makes it better than Drupal.
For Joomla development, it is easy to get support from Joomla.org where you get comprehensive tutorials for developers and web owners. Drupal is more community oriented and you can get all the support you need from forums and groups.

All these make it difficult to choose between Drupal and Joomla when it comes to building and managing websites. Both Drupal developers and Joomla developers rate their platforms as the best. The choice is best when left to individuals based on their needs.

For exciting range of Drupal and Joomla development services, you must visit http://www.evontech.com/joomla-development.html.

Online Database – Key Advantages And Disadvantages

Database in a business scenario is commonly associated with a list of leads or customer information, though in a more technical environment it can also be referred to as Microsoft SQL Server, Oracle or Sybase. Traditionally available offline, databases have also spread across the online horizon delivered over the internet and available on a monthly subscription basis. Though Wikipedia gives you a wide list of online databases, here I’ll mention only about the advantage and disadvantage of getting your data online and forming an online database of your own.

Since the past ten years we have been collecting data using spreadsheets and enhancing our skills to convert it into a database which comes in handy later. Microsoft Access, SQL and Oracle has come along a long way supporting spreadsheets as the complexity of the database increased and it started falling apart. But these databases were available only on a single desktop or accessed over a LAN connection to an in-house server. Easily tackling the desktop spreadsheet applications in the mid-field, web-databases are closing in to score and has become the lifeline of people moving their data online. Most of these web-databases are hosted in a Cloud environment and protected by SSL encryption and a secure log-in with proper User Access Control.

Some advantages of using an Online Database

Online – As the name suggests, an online database can be accessed from a web browser from anywhere in the world. With Cloud Computing coming to the foreground, it is much easier to host an online database in an elastic public cloud making it more scalable and secure.

Elasticity – A web-based-database can hold infinite data and is totally elastic in nature. Whenever there is a surge in data flow, more storage space can be allocated and scaled up and down based on requirement.

Multi-tenancy – A public cloud database is generally multi-tenant in nature. This means the same database can be used by multiple customers on a shared model where you pay only for the space you use.

Pay-Per-Use – Monthly subscription based pay-per-use model makes online databases look quite lucrative where you do not need to invest a huge Cap-Ex on licensed software.

Limitations or disadvantages of an Online Database

Security – One of the gravest concerns of using a web-database is security. With not many security standards available in the Cloud Computing model, most of the users are worried about putting their financial data online.

Switching – Another concern when selecting an online database is switching. Different databases support different formats and switching from one to another becomes a pain thereby increasing switching cost.

Downtime – There are times when the server can be down because of multiple reasons which can lead to huge data loss and inaccessibility thereby causing great losses to customers.

Online database can improve your productivity in many ways and can serve multiple functions. You can customize an online database according to your business workflow or simply use it for data collection and information sharing. Web-based-databases work on different environments, so that is the biggest advantage you can get.

The Advantages Of Online Marketing PDF

Web businesses are surefire hit to success these days. This is because it offers almost limitless possibilities when it comes to selling, promoting marketing products and services to a very wide target market. However, there is one limitation to online marketing which makes it hard for business owners to store information on their websites. To address this concern, many have thought of using Portable Document Format (PDF) for online marketing.

Using PDF for online marketing is one of the most practical approaches that any business owners have came up with. This is because they can store information about their products and services without having to worry that people cannot see these when the owner goes off line.

If you are planning to put up your own web business, it would really pay if you have previous knowledge or background in converting files into PDF so you won’t have to ask somebody to do it for you. If you know how to turn Word files and others into PDF, you can have a reign on editing it or changing information whenever necessary. Here are other advantages of using PDF in online marketing:

1. Helps business owners to save time. PDF files that contain information on the products and services are quite effective since it helps the business owner save time in explaining things over and over again to different potential clients and customers.

2. Lesser effort. When you have your important files in PDF form, you can save a lot of effort because you don’t have to encode information for various clients from time to time. Files that are in PDF format are also easier to edit and these can be ready-to-send files when potential clients or customers request for vital information about you and your business.

3. It can promote your business your products and services whether you are online or offline. Since PDF are already stored on your site, you don’t need to worry that you are missing out chances to sell or promote your products and services. If you are online, potential customers can still get information about your business and you can even give additional information to encourage that person to transact business with you. If you are offline, potential customers can still get information about you and your business because they can easily access PDF files in your site and even download all these.

PDF is a useful tool to make online marketing a success. However, you also need to be very careful when using PDF for online marketing to ensure that people can access the information they need about you.

When using PDF for online marketing, make sure that you make it convenient for people who wish to download these. Files in PDF can be resized in such a way that people can easily download it without sacrificing the quality of the document. It would be very helpful if your files are light in size so people can easily download these. Remember, some potential clients get turned off when they are having a hard time downloading your files or accessing your site.

Filipino Language – Advantages When You Know It

If you want to be globally competitive means you must be able to communicate efficiently in languages. Filipinos can be called global because they can adapt to languages like Spanish, French, Chinese, and English. They stand out in all walks of life which include professions like doctors, teachers, lawyers, academician, engineers, nurses etc.

Filipino or Pilipino is the combination of Tagalog and other local dialects and languages. Tagalog is the official national language and is spoken by 23% of Philippines. To learn Filipino you must have knowledge of Tagalog as the only difference between the two is terminologies. Filipino is an amalgamation of all Philippine languages, dialects, Sanskrit, Spanish, and French words combined together. English is taught in elementary level and higher level in schools so people speak Tagalog with English words and at this point this language becomes Filipino.

You can imbibe, absorb or assimilate a culture or communicate if you know the language of the country. Language is the supreme power. Filipino language is a conglomeration of so many languages. It has characteristics of early languages like Latin, Greek, Hebrew, Sanskrit and Spanish. It has sophistication of Latin language, complexity and straightforwardness like Greek language, courteous like Spanish and old like Sanskrit and Hebrew.

Thus, Filipino has characteristics of so many famous languages and so it becomes very easy to learn and this is the main advantage of learning Filipino. Philippine is also known as – Smile of Asia – and is considered as the most westernized Asian country. It is the hottest tourist destination and attracts millions of tourists every year due to its scenic beauty. Filipinos are very hospitable and this country has a bright future and good prospects.

Filipino is widely spoken in Philippine communities all over the world. If you want to do business or trade or even if you want to visit as a tourist, knowing the local language helps easy interaction and you can save yourself from unnecessary hassles. Philippines is the one destination of Americans for outsourcing their jobs so Filipino language has got a position in American market. As it is very easy and pronounced as spelled, it can be easily learnt by every one.

It has become a global language, and you can master the basic words and phrases like “magandang araw” or “good day”, “kamusta?” or “how are you?”, “salamat” or “thank you”, “paki” or “please”, “hindi ko naintindihan” or “I do not understand”.

Advantages And Disadvantages Of Being A Translator

Translation services are one of the most attractive industries. Demand of translation services is global. Rapidly changing business dynamics have created an intensive demand for professional translators. Business organizations, medical institutions, educational institutions, federal agencies etc hire translation companies or independent translators to convert documents or speeches from one language to another. More and more people are choosing translation and interpretation as their career. Several others often wonder about merits and demerits of being a translator.

Like every profession, translation and interpretation has its own advantages and disadvantages. Primary advantage of being a translator is that one need not pursue any higher education for the same. Independent professionals need to have knowledge of at least two languages to pursue their career in the field of translation. Many people prefer learning languages in the same subgroup in order to expand their expertise. Independent professionals can work at their own pace. They do not have to report to anybody. Flexi hours are best suited for home makers, students or consultants. Being an independent professional allows the person to work from comforts of his or her home. It also saves time spent for commuting from one place to another. It allows the professionals to strike a perfect balance between their personal and professional life. Freelancers can choose between different projects. They can decide which projects to work on and which projects to decline.

On the other hand, there are several demerits of being a translator. Being an independent professional brings in an element of uncertainty in terms of income. Translators earn a decent amount if they have projects or else they need to strive hard to keep the business rolling. Freelancers often face payment delays and quality issues with the client. There is tremendous competition from translation agencies hence freelancers need to keep their quotes extremely low. Several freelancers work as sub contractors and hence are underpaid. Specialized translators like medical Tamil translators or translators who work on technical Hindi translation find it difficult to get niche projects. Working solo also means that one needs to handle all aspects of business like marketing, client servicing etc by him or herself. Solo workers often miss interactions and contributions from coworkers. Many independent professionals suffer from monotony at work. One must be cautious and think twice before deciding to be an independent translator or a freelancer. One should be willing to take risks in order to enjoy long term benefits.

Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the “who is who” in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet’s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Advantages of RSS Feeds

The fun of building a website quickly diminishes once you realize that you are only getting a few visitors each day and they are only ones you have told about your website. The truly sad news is that some of these people fall by the wayside as well and you are left with even less visitors. Keeping visitors coming to your website and gaining more traffic is dependent on what you put into promoting as much as how often and how interesting your information is to your readers. You should be sure to upload new content regularly and be sure to stick to your theme.

RSS feeds are a wonderful way to keep your readers informed while bringing in more traffic. With an RSS feed, your readers do not have to bookmark the page and come back all the time to see if you have uploaded new content. They will have a subscription to your feed that will be sent to their reader so they can read the headlines and short blurbs of your posts. If they are interested in reading more, they will click the link to visit your website.

All you have to do is provide the RSS feed and a subscription button. Nothing could be easier. Now, when your readers see that you are having a sale, introduced a new product, an event, or even a newsworthy article, they will know it as soon as you publish in real time.

Of course, just by adding an RSS feed will not be a miracle solution as you will still have to get the word out regarding your RSS feed. There are various ways you can announce your new feed such as newsletters, guest posts on blogs, and by submitting your feed in RSS directories.

The major advantage is that your readers will automatically know when you have updated your website or blog. One other advantage is that once you get your feed recognized on the net, you will begin to get more traffic, which will be interested in your topic.

There are several companies using RSS feeds today for blogs, forums, articles, discounts, sales, schedules, events, and more. The use of feeds will help your business or organization keep your readers up to date on important information whether you are having a sale, event, or providing local news. With an RSS feed you will have the tool you need to provide real time content to those interested without the need of emailing each subscriber.

The Advantages and Disadvantages of Getting a Satellite TV Subscription

In today’s troubled economic times, it pays to be careful before making purchases of any kind. This especially rings true when it comes to choosing a home entertainment provider. These days, the two basic sources of home entertainment are cable and satellite TV. In order to help you make an educated selection that you will be happy with in the long run, this article will focus on the pros and cons of opting for a satellite subscription.

There are actually many advantages to choosing satellite service for your home. Among them are great programming variety in general, access to exclusive sport packages, affordable premium movie channels, hundreds of high def channels, a personalized viewing experience through interactive features, virtually unlimited accessibility, budget friendly package pricing, and superior customer service.

Because satellite TV signals are transmitted through the air by satellite that orbits the earth and communicates with a satellite dish mounted on your roof or a high exterior wall of your home, this service can be received just about anywhere in the United States. Access to cable television, on the other hand, is limited by the restrictions of physical networks of wires that do not reach every rural community and remote location in America. The way in which satellite signals are broadcast also makes for great picture and sound quality. Unlike cable signals, all satellite signals are in digital format, which is much easier on both the eyes and ears than standard format. Digital format is also responsible for making high definition channels possible. A basic satellite subscription comes with a wide variety of high def programming.

Another key benefit is the overall programming variety that satellite delivers. If you compare a satellite package with a similarly priced one from cable, you will notice that the satellite package comes with a lot more channels. This means that satellite service actually costs less per channel than cable service. This includes premium movie channels – with satellite, you not only have more to choose from, but they are less expensive as well. In fact, a lot of times you do not have to pay anything to add these premium movie channels to your satellite package, at least for a given trial period, during which time you can get a feel for how much you actually want them. There are also a number of sport packages, such as the ever popular NFL Sunday Ticket available exclusively through satellite service.

When you sign up for satellite service, you can also expect fantastic customer service. This begins with the professional technician who is sent to your house to install all of your system equipment completely free of charge. Once everything has been set up, you will receive continued technical support throughout the duration of your subscription.

Of course, satellite TV has its downsides as well. For instance, in some areas satellite subscriber do not have access to all the local programming that is available through cable TV. Another disadvantage is the fact that extreme inclement weather can disrupt satellite signals, so this should be taken into consideration depending on where exactly you live.