July 2023 - GUJRAT INDIA

Be Unique And Make Your Soap Boxes’ Designs Attractive And Eye Catching

Start crafting branded boxes instead of rather than standardized packages.Extraordinarily designed soap boxes can make your product fly off the retail shelves!

Designing personalized boxes has never been easier. OXO Packaging has the potential, required elements, and skilled teams to bring more professional touch to your display. While styling your soap boxes, your branding must be according to its users. Highlighting your sturdy and secure packaging with the company’s logo, name, tagline, or enticing promotional messages seems like a great idea for luring more and more customers.

Be Creative While Targeting your Potential Customers with Soap Boxes Wholesale

The three things that can differentiate you from others are “versatility, creativity, novelty.” All you need is a unique imagination to create one attractive Soap Box Packaging Wholesale or your quality-made soaps.

You need to utilize extraordinary ideas for targeting your audience well. Or you will get lost amidst competition. OXO Packaging is ready to serve you the perfect opportunity for your businesses to expand their approach. Focus on creating impeccable Soap Boxes Wholesale that interests onlookers and urges them to make an instant purchase.

Start with conducting a deep analysis of your target audience and understand what they desire, crave, or are in search of. Streamline your boxes styles, designs, and patterns with the user’s preferences. Design your packing skillfully by using majestic prints and characteristic colors.

Be Authentic with Your Brand and Products Details

Regardless of the age group of your potential customers, you must print the related product details because everyone desires to know if the product is suitable for their skin or not. Don’t forget to put ingredients, important dates, manufacturing locations and procedures, allergens (if any), etc. And yes, adding usage directions, warnings, and benefits will surely lure the customers from every aspect.

People need authentic products, and you can reflect your brand’s authenticity with OXO Packaging services. Our teams are willing to go the extra mile just to make sure your brand is standing out. It is essential to prove to the customers that your company is selling incredibly authentic products. Carefully designed Soap Boxes Wholesale with logo and brand’s details is a sure-fire way to provide this assurance to your audience.

Don’t Forget to Add Social Media Links

The best way to interact with new customers is to nurture your business socially through social media platforms. After all, it is a digital world!

Everyone uses social media such as Instagram, Facebook, Twitter, Snapchat, etc. Printing the links of your official accounts on the Soap Boxes where everyone can see them will help you get the desired attention. Presenting the links to social media platforms or a scan-able QR code will directly take them to your brand.

Easy to Use Packaging

People get creative with boxes giving them innovative shapes and styles but forget to take care of ease regarding use and accessibility. How would you feel if you needed to spend 5 minutes opening a single soap box for use? Pathetic!

The ease of usability is one of the most important factors to be considered. The product’s design must be easy to use, making it quick to open. Custom Soap Boxes with maximum convenience of accessibility are what impresses the customers.

Rebranding And Its Benefits

Rebranding a business is the process of creating a new look and feel for an already existing brand or product in order to influence its customer’s perception. This may include changing the name, logo or packaging. Rebranding can be a very challenging but extremely rewarding process. It requires careful consideration and planning to achieve the desired goal which is to breathe new life into a brand to attract new customers and increase its popularity. Nigerian Breweries, Oando, and Glo are examples of Nigerian companies that are constantly rebranding and are enjoying wide acceptance among the Nigerian public.

In 1997, tech giant Apple was very close to declaring bankruptcy, but a little less than 17 years later, stock prices have gone up from $6 to $350 and the company keeps shooting in an upward trajectory. Apple did not only rebrand the company’s name, mascot and logo, but also started producing reliable and elegantly designed products, adding artistry to technology; as changing its name from Apple Computer to Apple enabled the company to produce innovative products such as iMac, iPod, iPad, and iPhone. Apple found a way to polish its brand and create a positive experience for its customers.

Until recently, McDonald’s had the image of a chain that served unhealthy meals sold at exorbitant prices; in fact, critics touted McDonald’s meals to be one of the leading causes of obesity. McDonald’s has since rebranded itself, now serving more healthy meals with reduced prices under the slogan “I’m lovin it”. This makeover appears to be having a ripple effect as there has been a reported 5.3 percent rise in sales according to Business Insider.

Wal-Mart, in a 2007 rebranding, replaced its tagline “Always low price” with “Save money. Live better”. This singular act changed the company’s reputation from offering retails at rock bottom prices to suggesting that buying items at low prices will improve the lifestyle of the customer. In 2010, Wal-Mart was the world’s largest public corporation by revenue, according to the Forbes Global 2000 for that year.

Rebranding is generally aimed at repositioning a brand or company, usually in an attempt to move the brand up market. According to Business Insider, it doesn’t only change the customer’s response to the brand but also helps the brand achieve its goals. It’s a careful strategy; often times subtle and methodical, and may involve both re-imaging and regeneration. Change, as it is said, is inevitable; it is pertinent that companies adopt new strategies when needed rather than sticking with the same strategy for years even when it starts to feel uninteresting with time.

Rebranding is considered a smart business decision for the following reasons:

Every brand needs refreshing to stay relevant as the 21st century market is an ever evolving one, rebranding affords companies the chance to sort out a new strategy to make their brand relevant and more importantly, stay relevant.
Rebranding influences the customer’s perception, when a product wears a new look, or has a new feel or a company updates its marketing materials and strategies with a careful consideration of the target customer, the customer perception changes and tilts more positively.
Rebranding offers the opportunity to clarify image, while allowing room for future growth this naturally improves the bottom line by conveying a company’s core value and brand message.
Rebranding can breathe new life into a business when it is done with a strategy, a process, thought and most importantly for the right reasons. This will set the product or company apart from competitors.

As has been undoubtedly witnessed in the examples of companies that have rebranded, rebranding brings along with it its own basket of gifts both for the company and their customers. It must be stressed that in rebranding, corporate establishments must take the current needs and desires of their customers into consideration but still stay true to themselves as a respectable brand as seen in the example of McDonald’s. Rebranding must also be meaningful and powerful enough that it would improve the relationship between the company and current customers as well as prospective new ones. Most importantly, companies need to rebrand to stay ahead of competition in a very competitive market where you can get left behind if you don’t keep up with the ever-growing demands of customers and the trends in the society that create such demands. This will ensure that brands don’t lose their usefulness and help them create a stronger voice for their brands.

Rack Card Printing – Effective Marketing Tips

Today, more and more companies make use of rack cards as an effective marketing medium to promote their business to the world. A lot of people are enjoying the benefit since it is very handy and can be used for various purposes. With this, online printing has enabled companies and businesses to market themselves in a cost effective and strategic way. However, when you wish to have them printed for your business or company, one of the things you might have in mind is to know a list of effective marketing tips to get your business noticed easier.

The Best Marketing Tips In Rack Card Printing

Know Your Target Clientele – You need to come up with an effective design to get your business noticed. However, you need to know your target audience first – what they want and what features must be included are helpful enough to get the attention of your potential or target clientele.

Attractive Print Design – You must give consideration to the type of audience you have; the colors, designs, and features must be attuned to their needs and wants. Consumers or clients get attracted to rack cards that are catchy and printed with quality. To do this, you must be able to find a reliable online rack card printing service provider to provide you the type of printing services you need.

Do Not Forget Important Details – Since rack cards are used to market your business, it is very important to include necessary details so that people will know what your company is all about, what products or services you can offer, and how they can reach you. The company’s name and logo must be included. Do not forget to include contact information as well.

Include Photos – A rack card is more attractive when it is printed with photos. You might include photos of your business, products, and services to catch the attention of the people.

A Location Map Is Helpful – When your business is new, chances are, people might be confused as to how they can go to your location. With this, you can include a location map at the lower portion.

Discount Coupons Or Raffle Entry – People get attracted to discount coupons or raffle entry. One of the most effective marketing strategies in rack card printing is the act of including discount coupons or raffle entry in your rack cards. This way, people will realize they could save an amount of money while purchasing your products and services.

Distribute In A Strategic Way – There are places where you can display your rack cards. However, in order to reach out to your target audience, you need to distribute in various ways. You can distribute them to public places such as in the market, bus or train station, convenience stores, and other places where your target audience can be found.

Is Your Company Making These Graphic Design Mistakes?

Companies use graphic designing to depict their brand image, promote their products/services and research its business. This provides them with a lot of opportunities to maximize their creativity while nurturing their business. No matter what they plan to design: a website, logo, brochure, business card or product replica, this doesn’t have to be a daunting task.

When there are mistakes in a web design, this can affect the company’s prospects in a negative way. On the other hand, a design, which is given a lot of thought can help businesses strike the interest of their target audience and gain their trust as well.

This article shows a list of the usual graphic design mistakes that can be avoided. In doing so, businesses can enhance their graphic design strategy to come up with flawless designs.

The Common Graphic Design Mistakes that Businesses can Avoid

Some common graphic mistakes that can be prevented to create great designs and impress an audience are the following;

Using Obsolete Effects

Viewers get easily attracted to designs that are creative with their new color schemes and font effects. So, businesses should not use designs with out-of-date effects. For instance, it would not be a good idea to use drop shadows effects, which were popular when graphic designing was just new simply because these will look obsolete.

Using Several Fonts

One of the major mistakes made by graphic designers is using too many fonts, which makes the message conveyed not too clear. Visitors get distracted with the different fonts in a design. When the fonts are consistent, there is continuity and it is easy to convey the company’s message and establish its brand identity. In choosing a font, it is important to consider the size of their piece and length of text.

Poor Execution of Gradients

It is best to avoid using too many poor-quality gradients. To create eye-striking gradients, they need to study the color wheel and know how to utilize trajectory graphic programs. They should see to it that the gradients match their design and are well executed.

Use of Stock Images

Including stock images are effective in projects that require some particular images. However, using stock images in excess can let a project look very unprofessional. In addition, their marketing piece should include new stock images instead of those that are common and which have been already used. It is best to get clear, high-resolution stock images.

Use of Raster Graphics

Raster images should never be used in creating brand logos. Instead, logos should be created using vector images since they can adjust to all mediums and get easily scaled with different sizes. On the other hand, raster images with their array of several color pixels have a difficult time scaling with different sizes.

Corporate Gifting Ideas in Dubai

Dubai, the world’s treasure for trade, is one of the wealthiest emirates among the UAE. Since ancient times, because of its significant geographical position, Dubai stations itself as the seat of trade connecting Asia with Europe and vice versa. Due to the discovery of oil in the late 60s which led to the creation of ports and free zones pumped up the status of Dubai as a world’s leader in the trade activities. Tourism has become a popular industry in Dubai in the 70s and 80s, and hence the emirate invested heavily in building tourism infrastructures. Soon Dubai has become the Hong Kong of the Middle East.

Many large corporate have established their presence in the emirate which automatically resulted in promoting business related to those corporate such as hotels, restaurants, etc., Realising the huge market capital in the gift supplying for corporates companies like Arcati, Steigens established gift product providing ventures in Dubai.

Well, there are a plethora of gift suppliers around the globe, then why would anyone buy gifts in Dubai?

As said before, Dubai is a hub for trade and business. The city holds numerous Fortune 500 companies within it. The gifting companies in Dubai have access to the manufacturers from many countries such as Germany, Hong Kong, Italy, India had enabled them to craft tailor-made gift products at affordable products.

Generally, there are many reasons to give custom corporate gifts in the corporate culture which includes:

To deepen connections between business associated
To motivate employees
To tell a story or promote our brand

Corporate gift suppliers from Dubai understood the significance of gifts in the corporate culture hence they procure and provide only high-quality products as the gifting items. Some of the gift items in their inventories are as follows:

Custom made Power banks: Power banks are an important extension for smartphones in these days. Custom made power banks with the company’s logo on it can be presented to hard-working employees.

Premium Watches: Watches are an excellent way to show that your company values your client. A branded watch as a gift will prompt the clients to work with your company more

Eco-Friendly Bags: Eco-friendly has now become a slogan among people. Bags that are made up of eco-friendly products will be the best choice to present as a gift to your business associates.

Leather Products: Premium leather products including mobile phone holders, laptop bags can also be chosen as gift items for the clients or business associates.

Printed Mugs & Bottles: Coffee mugs or water bottles imprinted with the company’s logo or any motivational quotes can be presented to either clients or employees for promotional purposes.

Arcati has a wide range of custom-made products for giftings and those who wish to present premium quality gifts to their business associates they can visit Arcati’s inventory through their official website.

Brand Visibility Through Aerial Advertising

The pace at which advertising is developing, it would not take time to fill up the sky with ads. Every morning comes with a new hope and a new technique in which you can market your business. Strategies never fall short of innovation and ideas. Some times they are so hard hitting that it is bound to grab the attention of the target market. The advertising industry has an aura about it. It works in its own pace and has captured a huge audience in no time. The new one in line is the aerial ad concept. Flying billboards are bound to catch your attention. Anytime, anywhere. It is a brand new concept and can gain amazing affects for your business.

Most new companies have taken up the opportunity to bank on the new dimension of sky advertising. It is said that “sky is not the limit” and the ad world proves it so. Aerial advertising bring forth a whole new set of opportunities to create hype on products and services. The following are various ways by which you can enhance your brand image and reach out to millions through aerial banner advertising.

Ways you can establish your brand:

Aerial billboards: Sounds surprising but yes, it is possible. It is time we can have aerial billboards up in the sky. It is an eye catcher, an efficient tool to grab immediate attention and awe. There are various aerial advertising companies that offer customized aerial billboards. They make it as per your specifications and then fly the billboard over the target market. This is done with the help of airplanes that tow the banner. This is a reasonable way you can come out as a unique business among various competitors. Your thoughts, ideas and company profile reflect in the way you brand yourself. Aerial advertising, for sure, can add extra zing to that image. Be it a beach, any cruise ship, a sports stadium, parades, lake shores, golf course, state fairs, rush hour traffic, so on and so forth. The medium does not depend on people tuning in to the radio or TV channel before they get a glimpse of your banner. It just there, before their eyes to see.
Letter banners: Advertise your business through an aerial text banner. Aerial banner advertising is the perfect way to build a brand recall. Your banners, towed by an airplane, kissing skyscrapers, what better way can you bring forth your style of presentation? It is not annoying, just awesome. It is the mode of ad that can leave the spectator, wide-eyed and spellbound for sometime. That is exactly what you want to do. Write in your messages which can carry the punch line for your business and a small description that creates higher impact.
Logo Boards: This is another name for brand awareness. Want progressive business, go for logo boards. The aerial advertising services are larger than the previous counterpart. This flies your company logo in full color. Hit your target with awe an awesome portfolio displayed up in the air. It demonstrates your innovative ideas and definitely the quality of work. Display graphics or pictures, whichever goes best with your business and you can change the trailing text message from flight to flight.

Business Card Printing: Affordable Marketing Tool For Your Business

Have you ever wondered what could be the best way to tell many things about your company and its products and services to your clients, business associates or clients even without uttering a single word from your mouth? A ‘business card’ can do the trick for you. It is because of this reason, more and more business houses, especially corporate houses and big business establishment find business card printing is their remedy.

There are certain details that are mentioned on these cards that make it possible for a reader to deduce certain things about the giver of this card and his organization. Usually such a card would contain among other details, few essential information such as company’s logo, website addresses if any, your designation in the company, contact telephone numbers, email addresses, to name a few.

Today’s business world is essentially governed by scientific means where everything is found in a ‘step-by-step’ method, where there isn’t any strict or stringent rules and regulations that outline a framework within which such a business card should be designed. However, recent years have shown presence of some of the above-mentioned details in a card is a customary practice. Moreover, each individual organization, company, enterprise, semi-governmental and governmental entity would have their own preferences.

For some, design of the cards is of the primary importance; whereas for others details mentioned is most crucial. Under these circumstances, getting in touch with service providers who have been into this job of meeting customers’ preferences done with ease seems to be one of the most prudent moves. Moreover, these service providers make sure contents of your business card meets your preferences and requirements. Moreover, where it doesn’t meets, they are widely believed to suggest you with amicable business solutions.

It is a modern practice to woo your customers with adequate information about your products and services. In a typical normal course of your business day, you may feel a need to make use of various means of achieving your sole aim to win your customers. Many resort to distributing leaflets to capture imagination of their prospective buyers. This has led to an increased demand for leaflet printing as an effective and economically viable mode of advertising.

It is considered cost-effective by most mainly because unlike a flyer, which is printed on costlier papers and has many sides to it, a typical leaflet is a folded paper that contains essential details in it. It has found its immense use for reason varying from using it in sales and marketing campaigns to an effective means for public announcement purposes. Realizing its effectiveness, more and more politicians had started to make use of it for or political campaign rallies as well. It is the reason with plumbers, nightclubs, restaurants, doctors, estate agents, who too have benefitted from its wide use

Latest Web Designing Trends

The lives of today’s generation have become mobile-friendly. The designing trends related to the web and its services are adopted by most of the people to make their business successful and developed. People have started following these trends so that they can get the high-quality websites that make sense for your business.

Today’s technologies like machine learning, virtual reality or voice user interfaces have become the mainstream medium for most of the people using and working on websites. There are various trends that need to be followed for each and every website owner, some of them are mentioned below:

• Expressive typography – The web designers prefer releasing their creativity in typography. When a designer inserts more good images, the website started slowing down. So, it is important to use typography instead of high-resolution pictures to make website effective and attractive. It results in better search rankings and user experience.

• Internet of things – For the connection of various technological devices to the internet, IoT is the best thing to apply for. The interfaces of IoT allow the user to interact with smart devices. It includes complex backend, but when the professional follow this trend, it can become easy to use interface.

• Virtual Reality Video – With the increasing age of technology, the trend of videos for Professional Web Design are also increasing. This will allow seeing faces of different products and services used by the user every day. Also, there is a great increase in the number of applications that are using videos for their promotion and business purpose. This trend has reached to the immersive place in the world of business.

• Machine learning – Bots plays an important role in the improvement of artificial intelligence and machine learning. It makes use of location data and analyzes ads, events and information of the user. It also helps in identifying what exactly customer is looking for. This is known as customer service that is continuously becoming efficient and faster with time.

• Flat design – In a website, flat design plays an important and vital role in increasing its attractiveness. For getting better mobile performances, developers and Web Designing Companies prefer creating simple and clean websites. As the website with heavy images results in creating load and frustration to the user or the website itself. Flat design refers to usability and minimalism, where a user could only get focused and important content or information on your website.

Importance of Packaging Using Custom Boxes

Quality, customized packaging has a way of promoting the product, the brand and the business as a whole. The Proper packaging also helps to take care of the goods by enclosing and therefore protecting them. Storage, distribution or sale of properly packaged goods makes handling easy.

Packaging may also include the designing process, a combination of different styles and production of various colors. It may include organized product arrangement for transportation, logistics, warehousing and sell to the end user.

Packaging Objectives

Protection to the goods – Some products may need protection from such things as temperature, electric shock or vibrations. Custom boxes can be made in such a way that they meet those particular needs.

For marketing purposes – Labels and packages that portray special color schemes specific to the company or the company’s logo help in getting the attention of would-be buyers. Both graphic and physical product designs are critical and have to be considered when doing packaging. Product samples can be packaged in small sizes for display at a point of sale.

For convenience – Proper packaging will provide a cutting edge that is required during staking, dealing, presentation, opening, taking care of, administering, utilizing, reclosing, and for ease of transfer.

For security – Packaging is important when it comes to minimizing damage risks both during storage and shipment. Packages may be tamper resistant, thus keeping manipulation at bay. Pilferage and burglary may also be lessened, and risks involving counterfeit goods or any unauthorized sales. Material tampering and substitution will also not be experienced for any company undertaking proper packaging technologies.

The importance of custom box packaging

Custom boxes used in packaging help in promoting charisma, class, and elegance to any given product. This is the reason why special packaging is gaining popularity by the day. Quality may have been the only focus a while back, but in today’s business world, a product success in the market is greatly affected by the kind of packaging.

The custom packaging also takes into account the size of the product. It ensures that whatever is printed on a box is customized to the particular item inside. The latest technology in printing promotes different designs, and various color combinations e.g. catchy logos in exquisite colors will promote the popularity of a product.

Custom inserts and padding may be seen as unnecessary expenses, but the cost of custom packaging may not exactly outweigh its benefits. When considering the value of what is being shipped, custom packaging is what will provide proper security to the goods. This means that there is little to no chance of ending up with damaged goods. Damaged goods significantly inconvenience the client, and there is too much back and forth hustle for returns and claims.

Customers are important to any business. They, therefore, deserve the best quality products that are packaged correctly. This can help boost sales and increase revenue, as quality packaging means a happy client. Size may not matter so much. Having a standard size for custom boxes helps in cost reduction.

Finding An Affordable Web Design Company – What To Look For

It is to be appreciated that E-commerce is one of the most important technologies that have emerged from the Internet. It allows individuals to exchange items and services right away, without barriers of time or location. Online shopping allows consumers to go on the internet and purchase or sell practically anything they want at any time of the day or night. Your website must therefore be tailored and designed to take the above into consideration.

When you initially consider what you require from your website design company, the most important fact is that you need a website that ‘works’ as per the below requirements;

It ought to load quickly in all internet browsers, and all the web links ought to function.
Visitors need to have the ability to easily find you in the main online search engines, whilst browsing quickly to the web pages and information they want.
It is also essential that your website mirrors the style of your business.

Your pictures and other graphics is of paramount importance in this networked globe, as it lends an identity to both your website and your business. Your website is basically a home window whereby the world sees your company. This can significantly influence their decision as to whether to do business with you, depending on what they see. You have only have a couple of seconds to thrill your website site visitor with your firm’s professionalism and integrity.

The competent website designer of today should understand search engine optimization, graphic arts, scripting and a host of other variables. Without this required expertise, the web presence of your organisation may drop by the wayside.

You must therefore seek a firm with an excellent record. Such a company will boldly and proudly presents a profile of past jobs on its website. A recognized firm is additionally, normally a member of a specialist grouping or chamber of business. Look at the logo designs on their website, and see where else on the Internet it pops up.

On top of that, a high quality company will provide a totally free assessment and reasonable quote so that you can have a clear idea of your expenses upfront. Then after paying due attention to your requirements, they’ll start the job. An essential gauge of professionalism and competence, is when they give you screen shots and mock-ups that show precisely how your site will look. They will then listen to your feedback and make any changes you call for. In other words, they’ll deal with you until you obtain what you require as a final product.

Picking the best website design business is an essential action for your business. Get it right and you will also have the confidence you require to develop your company. In turn, your consumers and website visitors will have the enhanced self-confidence to do business with you.

The speed at which technology moves dictates that web design companies must additionally provide web and multimedia growth services to its client base. At every phase of the development process, rom theoretical layout to product release, the service provider must ensure that the highest quality standards are maintained.