Visibility Archives - GUJRAT INDIA

Brand Visibility Through Aerial Advertising

The pace at which advertising is developing, it would not take time to fill up the sky with ads. Every morning comes with a new hope and a new technique in which you can market your business. Strategies never fall short of innovation and ideas. Some times they are so hard hitting that it is bound to grab the attention of the target market. The advertising industry has an aura about it. It works in its own pace and has captured a huge audience in no time. The new one in line is the aerial ad concept. Flying billboards are bound to catch your attention. Anytime, anywhere. It is a brand new concept and can gain amazing affects for your business.

Most new companies have taken up the opportunity to bank on the new dimension of sky advertising. It is said that “sky is not the limit” and the ad world proves it so. Aerial advertising bring forth a whole new set of opportunities to create hype on products and services. The following are various ways by which you can enhance your brand image and reach out to millions through aerial banner advertising.

Ways you can establish your brand:

Aerial billboards: Sounds surprising but yes, it is possible. It is time we can have aerial billboards up in the sky. It is an eye catcher, an efficient tool to grab immediate attention and awe. There are various aerial advertising companies that offer customized aerial billboards. They make it as per your specifications and then fly the billboard over the target market. This is done with the help of airplanes that tow the banner. This is a reasonable way you can come out as a unique business among various competitors. Your thoughts, ideas and company profile reflect in the way you brand yourself. Aerial advertising, for sure, can add extra zing to that image. Be it a beach, any cruise ship, a sports stadium, parades, lake shores, golf course, state fairs, rush hour traffic, so on and so forth. The medium does not depend on people tuning in to the radio or TV channel before they get a glimpse of your banner. It just there, before their eyes to see.
Letter banners: Advertise your business through an aerial text banner. Aerial banner advertising is the perfect way to build a brand recall. Your banners, towed by an airplane, kissing skyscrapers, what better way can you bring forth your style of presentation? It is not annoying, just awesome. It is the mode of ad that can leave the spectator, wide-eyed and spellbound for sometime. That is exactly what you want to do. Write in your messages which can carry the punch line for your business and a small description that creates higher impact.
Logo Boards: This is another name for brand awareness. Want progressive business, go for logo boards. The aerial advertising services are larger than the previous counterpart. This flies your company logo in full color. Hit your target with awe an awesome portfolio displayed up in the air. It demonstrates your innovative ideas and definitely the quality of work. Display graphics or pictures, whichever goes best with your business and you can change the trailing text message from flight to flight.

Increase Your Brand Visibility With Printed Carrier Bags

Printed Carrier Bags is now one of the most popular promotional items that are sought-after by a great number of business companies. They have proved to be one of the most economical and effective products which is quite capable of making your brand known and bringing in successful results of your marketing campaign. When selecting a promotional product, business companies need to make sure that this product increases brand visibility, as this is one of the most important marketing strategies to increase revenue. The product should also cater to the needs of your target audience, who will always prefer to have a utility product. Considering these key aspects of brand promotion, Printed Carrier Bagsis one of the leading promotional products in the country.

Business companies dealing with promotional products offer a wide range of carrier bags such as vest style carrier bags, duffle styled bags, paper bags, recycled bags, rope handled bags, conference bags, backpacks and so much more. These are also popular has it has the capability of carrying an easily imprinted company logo as there is ample space on both sides of this bag. They are long-lasting as well, thus making it possible to keep your product known in the market for a longer period of time.

Selecting a suitable product and placing an order for Printed Carrier Bagsis a simple procedure. There are a great number of online web stores who deal with promotional merchandise and some of them specifically work with carrier bags. They market a wide range, and you can browse for these products and select the most appropriate bag for your marketing campaign. Consider placing bulk orders as it offers you a greater discount.

Invariably the same online stores offer the facility of imprinting your selected product too. You have two options:

1) To do your own design for the imprint and upload it for printing

2) Provide the required information and let the online web store do the designing

Almost all of these stores are well experienced and possess the required expertise to design logos and brand names. You are also free to obtain their assistance in developing an attractive and clear logo, brand name and marketing message.

Gifting a printed carrier bag to your potential customers or existing clients makes them “walking ambassadors” and “advertising agents” of your product, each time they carry the bag with them. This creates good brand visibility and helps to keep your company’s name known in the consumer world.

Printed Carrier Bags are products of quality that are manufactured to suit the different groups of target audience. If you are planning for your next campaign which will require mass distribution of these bags, these web stores are able to supply you with the appropriate product. Similarly, if your target audience is of a higher executive grade, suitable products are available as well.

If you have decided to use printed carrier bags for your next marketing campaign, visit these online stores and take your time to study the available products, their specifications and prices and select the most suitable item which will be able to increase your company’s brand awareness and brand visibility.

Behind the Form – Google, The Deep-Web Crawl, and Impact on Search Engine Visibility

Crazy Things That Really Rich Companies Do

Kind of like that weird guy at the party with an acoustic guitar and the Pink Floyd shirt, Google is getting DEEP. Some would say…uncomfortably deep. After an already busy year, wherein Google released an open source mobile OS and a browser that’s rapidly gaining market share, they recently announced that they had mapped the sea floor, including the Mariana Trench. And hey, why not found a school featuring some of the greatest scientific minds out there and see what happens?

So Google’s been more visible than ever lately, and there’s no doubt that this’ll continue as they get their hands into more and more projects – but let’s drop down a few floors and look at something that should dramatically affect the way Google’s indexing programs (“spiders” or “crawlers”) collect data, analyze websites and present the results.As much work as the BEM Interactive search engine marketing team puts into making sites appeal to spiders (and there’s a lot we can do to make those spiders love it), the spider programs themselves are pretty straight-forward: hit a site’s page index, check out the structure and content, and compare that to what Google has determined to be “relevant” or “popular.”

But because of the way these programs are written, there are certain areas that they simply can’t reach…namely pages that require human information, input, or action. As a basic example, there’s usually a confirmation page after a user submits a “Contact Us” or “Newsletter Sign-up” form – this could contain a promotional code or some other kind of unique data.This dynamically generated content (this could also be a search results page, calculations or conversions, even the results of a symptom tool on a medical site) simply doesn’t exist until the user creates it! Depending on the form you filled out, the resulting page is yours and yours alone – so try to ignore that tingle of omnipotence next time you Google something.

But search engine spiders can’t understand what the form is asking for or the info being delivered to the user – and even if they could, how would they figure out what to insert in order to generate any relevant content? Drop-down boxes, category selection, zip code input – any of these forms can prevent data from being indexed. Collectively, this blocked data is referred to as the “Deep Web.” By some estimates, the Deep Web contains an astounding amount of data – several orders of magnitude more than what’s currently searchable. Since they chiefly rely on site maps and hyperlinks, search engines crawlers just can’t find a way to access the information.

So can Google really expect to find, log and interpret this data? Well, between mapping the ocean and opening a school that will probably discover the meaning of life before lunch, Google did just that. Working with scientists from Cornell and UCSD, Google researchers (whom I can only hope will not become supervillians at some point) have devised a method for their spiders to complete and submit HTML forms populated with intelligent content. The resulting pages are then indexed and treated as regular indexed data and displayed in search results – in fact, at this moment, content gathered from behind an HTML form is displayed on the first page of Google search queries 1000 times every a second. The methods the bots are using are pretty cool, but I’m Nerd McNerdleson about that kind of thing. So we won’t dive in to the technical stuff here, but check out the article if you’re into it.

That’s cool…NERD. But what does it mean?

Everyone knows Google loves relevance – their entire business model is built upon it. This technology is about pulling exactly what the user is searching for and immediately providing it without even requiring them to visit any page outside of the Google results page! Spooky.

Say that you’re feeling under the weather. Rather than type in “symptom checker” and find a WebMD-type page, you type “coughing, runny nose, strange bubonic plague-like swelling” directly into the search engine. Google – who has already had their spiders hit every medical symptom form out there, query them in endless varieties and combinations, and determine the relevance & popularity of the results – immediately comes back with “You’ve got the Black Death” and you’re set (or…maybe not).

From a retailing standpoint, many sites have functions to generate product lists based on user input. As it stands now, a shopper looking for a red, American-made minivan with under 30K miles would find the appropriate website, input his or her criteria, whereupon the website would query the database and return the results. If Google continues to move forward with their deep web crawls, this information could be displayed directly through their outlet of choice without the user ever accessing any site other than Google (if the user makes a purchase, does Google get a cut? Hmm…)

Obviously, this is a massive step forward in search technology and, in an industry that seems to change every hour, represents a new method of obtaining and presenting information. As web marketers, this is another variable, another challenge to consider in our work – how can we optimize pages that can be generated in a seemingly limitless number of ways? With search engines becoming increasingly more powerful and their data mining capabilities getting deeper, will there come a time when all data is presented through one aggregate portal? This may be years down the line, but the technology and the foundations are here now; forward-thinking businesses and web marketers need to be there as well.