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The Secrets Of Starting A Profitable Flower Vending Business

I have sold in the retail market, millions of fresh roses and fresh flower bouquets successfully for 32 years. I bought a retail nursery and florist across the street for one of Connecticut’s largest cemeteries, on a busy route that had several thousand vehicles pass every day. I made deals with all the flower wholesalers at first and then I proceeded to undercut the price of all the flower shops in the state. My main objective was to create a customer base that would frequently buy flowers “just because”. My customer service was created with an over friendly staff of a great combination of super personalities and knowledge of the business, which was simply liking people and helping them to satisfy a feeling. My motto to my staff was to let them know that we not only sell roses and flowers but mostly, We sell Love, we sell feelings! My obsession with quality and consumer service was so successful that it spread through out the community and the state.

Wow, I can remember Valentines week with a staff of over 50 wonderful employees wrapping and boxing roses through out the day and nights, get ready the rush of the year. I was so careful with every dozen to prepare each like it was for my mom or wife. We dethroned all the roses, cut them under water, to hydrate them according to the “Chain of Life” procedure. They re-hydrated them in solutions to further guarantee and extend their vase life. Our 4,800 Dozen roses that we sold that week were our best advertising for the rest of the year. Heck, they lasted over 10 days which pleased amazed our dedicated customer’s recipients. What a great feeling to know how many people we made happy.

Selling flowers at strategic locations has become a highly profitable retail business for many enterprising individuals. These entrepreneurs are taking advantage of a market that is, for the most part, impulsive in nature. Many people buy flowers on the spur of the moment, and the presence of a flower vendor is usually their inspiration.

Very often, men on their way to a date will see a roadside flower vendor, and suddenly find the idea of taking flowers with him quite appealing. The same holds true for many men heading home from work. If they’re married, these men will often purchase flowers from roadside vendors for their wives. The flowers are fresh, attractive, and package to sell, not as nearly as expensive as an arrangement from a florist, and the buyer doesn’t even have to get out of his car. Women are also potential customers for flower vendors. A woman will buy flowers to add color and decoration to her house or apartment, or sometimes, just to cheer up a friend. In any case, the purchase is usually made on impulse, brought about by the availability of a flower vendor.

Starting a flower vending business is not difficult. No previous experience is necessary. There’s only a minimal initial investment required, and you won’t need a lot of equipment. What you will need is an adequate supply of fresh, attractive flowers, a good location for selling, and a cheerful disposition. After all, you will be dealing directly with people, so a good disposition is a necessity. You can begin as a home-based operation with an investment of as little as $300. If you live close enough to the market you want to reach, your own garage can serve as storage space as well as your preparation area. Your operating expenses will be minimal, and you’ll have the opportunity to realize a high margin of profits.

Depending on the size of your investment (both time and money) and the size of your trade area, a flower vending business could net anywhere from $20,000 to $175,000 per year. It can be an extremely high profit business, if you choose your selling locations wisely, and offer only fresh, attractive flowers.

BUSINESS OVERVIEW

Successful operation of any small business depends on several key factors. Perhaps the most important is the ability to be a good business manager. Although no experience is necessary to start-up a flower vending business, some small business management training could give you the edge needed to insure success. Most community colleges offer night school courses in small business management and, if you are unsure about your business knowledge and or management skills, enrollment in such a course would be a good idea.

Here are other basic steps involved in the successful operation of a flower vending business:

(1) Know your market. Proper knowledge of your market will enable you to set-up at the best locations. You’ll need to know the high-traffic areas as well as the time of day traffic is at its peak in order to take advantage of a roadside operation. You’ll also need to investigate other potential locations such as restaurants, malls, local festivals and flea markets.

(2) Obtain a dependable source for fresh flowers. Your business depends on the quality of your merchandise. And since you are selling flowers, they must be fresh and attractive. You should locate a quality wholesaler and establish a sound working relationship. You should also have some knowledge of the types of flowers people are most likely to purchase from a vendor.

(3) Establish a workable preparation area. Ideally, your preparation area should be centrally located within your sales territory. The space needed should be adequate for storing flowers and materials used for the preparation of bouquets, as well as for the preparation itself.

(4) Hire the right help. Unless you plan a one person operation you’ll need to hire some dependable helpers. The people you hire should be outgoing and trustworthy with the ability to deal with customers in a professional and courteous manner. If your flower vending business is to be successful and highly profitable, you’ll probably need to have other people helping you. One example is a successful flower vendor in Washington State who employs young people, pays them minimum wages, and enjoys a brisk business at several key locations.

(5) Advertise and promote your business. Effective advertising and promotion can help generate sales and profits. Knowing how to advertise and promote your business, especially in the beginning, is a key step in the success of any business operation.

All of these steps can be taken with a relatively small initial investment, and your flower vending business can be in operation, and realizing a profit, in just a few weeks. However, prospective entrepreneurs should also be aware of, and comply with, any rules and regulations that apply to this particular business in their area.

Depending on the location(s) of your flower vending business, you may need a license to operate. If you plan to set- up a flower vending stand on a city street, or any roadside operation within city limits, you’ll most likely need to get a permit. The best thing to do is consult a trusted attorney, or contact the business-license department in the city your market covers to find out what licensing requirements you must meet.

If you plan to sell flowers in restaurants and nightclubs, it is usually not necessary to have a license. Also, if your roadside operations fall outside the city limits, you probably won’t need a license because most counties don’t issue them. Again, you should check with your attorney, or the proper licensing authorities in your area before you start selling flowers.

Another consideration for a new business owner and employer is taxes. As an operator of a business you will be responsible for collecting and sending in various state and federal taxes, as well as certain taxes you will have to pay yourself. If you are not familiar with your tax responsibilities as a business owner, consult a qualified accountant or contact your local IRS office to get the information you need.

You should also consult with an accountant as to the type and arrangement of bookkeeping and record keeping best suited for your flower vending business. Records of your business operations are, of course, helpful in the successful management of the business. These records need to be as accurate and permanent as possible in order to ascertain any tax liabilities. They should include business income, deductions, credits, and any employee information. As well as any other information required by federal, state and local regulations.

EQUIPMENT AND INVENTORY

Since a flower vending business does not require an abundance of sophisticated equipment, start-up costs can be kept to a minimum. The basic equipment necessary should not cost more than $200 and can usually be found at a wholesale florist supply house. You can also get your supplies and equipment from several firms that cater to florists. You should be able to find a complete directory of such firms at your local library. You can also contact several florists (not necessarily in your market) and obtain this information.

For the preparation of your flowers and floral arrangements, you’ll need stem cutters and a supply of cellophane or florist’s tissue. You will also need several plastic buckets to keep the flowers in water and fresh while being transported as well as on your selling sites. To prepare the flowers for selling, you will need a preparation area. This area should be cool and shady to help keep your flowers as fresh as possible. As mentioned earlier, a location central to your area of sales is most desirable. If your own garage fits that description, you won’t have the added expense of renting space.

Your preparation area will require several storage containers and a table. Some refrigerated coolers may be necessary, but since most flower vending businesses pick up their flowers on a daily basis, and sell them as quickly as possible, that sort of storage requirement should not be excessive. However, during the summer and winter months, you may need an air-conditioner and portable heater to keep your flowers in salable condition. If you don’t already have these items, you can count them as a business expense and they are tax deductible.

Your inventory will consist of flowers. You can purchase these from wholesalers found in most major cities. You can find these suppliers by looking in the Yellow Pages of your area’s metropolitan phone directory. Look under ‘Florists, Wholesale.’

Since you will probably have some flowers left over after each day’s sales, it is essential that your inventory be fresh when purchased from the wholesaler. You can check the freshness of your flowers by examining the heads of roses to see if they are tight to your touch. Also, if the blossom appears purple around the edges, the flower is probably too old. When buying carnations, look to see if they are firm and heavy-stemmed. If carnations are somewhat discolored, don’t buy them, because they probably aren’t fresh.

The largest part of your inventory will most likely be roses. Roses are the most desired flower, and they are expensive. Prices will vary with the season and area of purchase. Carnations will also make up a substantial portion of your inventory. These flowers, while very attractive and popular, are much less expensive than roses.

Other flowers you may want to add to your inventory are gardenias, tulips, daffodils, and orchids. Some of these flowers are expensive and usually appeal to an older set of customers, so don’t go overboard when dealing with your supplier. Roses and carnations will be your best sellers. Your best sales months will be during the holidays so you will have to make sure you have an adequate supply of flowers. You’ll also want to have a supply of appropriate flowers to match the specific holiday, lilies for Easter, poinsettias for Christmas and so on.

CHOOSING A LOCATION

Once you have a marketable inventory, you will need to set- up in a good location. If you choose the wrong location your business will not be successful. For flower vending, the two best selling locations are restaurants and roadsides/street corners.

Restaurants are good selling locations if they attract large lunch and dinner crowds. Especially good restaurant locations are those with specific themes. French, Italian and Mexican restaurants are usually profitable locations for flower vendors. You’ll also find successful flower vendors in upscale lounges and taverns.

In general, restaurants and lounges with a quiet and romantic ambiance, are usually conducive to flower vending. Many restaurants are attracted to the idea of flower vending at their places of business because it offers an extra ‘romantic’ touch to their service. Usually, the management of a restaurant will charge the flower vendor only a nominal fee. In some cases, the fee may simply be a few flowers to arrange and display throughout the restaurant.

For street-selling locations, freeway exits and stoplights on main streets are preferred. These areas represent the highest amount of traffic therefore, the largest number of potential customers. Ideally, your locations should be along streets, highways and exits that feature a great deal of late afternoon and/or early evening rush hour traffic. These conditions are ideal if you can find an area where the traffic must come to a stop, or at least has to slow down. Your location must be plainly visible so that oncoming drivers will be able to see you in enough time to get out of traffic and pull off the road.

It is important that you stay away from roadside locations that could limit the ability, or desire, of your customers to reach you. Never set-up at dangerous intersections, along steep hills and other areas that could be hazardous. You could lose a lot of business if potential customers don’t stop because they fear getting struck by other traffic.

When selling on city streets the most desirable locations are those that take advantage of both automobile traffic and pedestrians. You should try to find a spot in an area of heavy pedestrian traffic as well as vehicle traffic. Business will usually be better when people are on their way home. If you know which side of the street is the ‘going-home’ side, that’s where you should set-up.

Operating a flower vending business allows you more flexibility than many other businesses have. You won’t have to stay in one location, if it proves unprofitable. You can move around as often as it takes to find the locations that afford you the most success.

You may have to experiment in the beginning. Simply keep a record of the number of flowers sold at each location and the number of hours at each spot. From these records you’ll be able to determine the most satisfactory locations for your business. You will also have a better idea as to the actual inventory you need so you can cut down on the amount of excess that results in spoilage.

HIRING PERSONNEL

In order to be successful in the flower vending business, it may be necessary to hire help. If that’s the case, not just anybody will do. As the owner/manager of the business you will have to hire people who are right for the job of selling flowers. Although this may seem difficult, there are some guidelines that many flower vending businesses follow quite successfully.

Students and people seeking part-time jobs are the most likely candidates for employment in the flower vending business. Your interviews with such prospective help should be designed to ascertain if they are trustworthy and dependable. You also need salespeople who are outgoing, enjoy interacting with other people, and who are well-motivated.

In most cases, if you are selling flowers in restaurants, attractive young women are the best salespeople. Usually these women are dressed in a costume that serves to identify your business. The most basic sort of identifying costume, or dress, would be a white blouse and dark skirt. As the business ‘blossoms’ you may want to invest in more elaborate costumes depending on the image you want for your business as well as the particular restaurant theme.

Usually, an employer can find adequate part-time help simply by placing a catchy ad in the help-wanted section of the classifieds of the local newspaper. The ad should allude to making ‘good money’ for ‘enjoyable’ part-time work. Response to the ad should be such that you can be selective in hiring the help you need. You should also get excellent response with an ad in college newspapers. And you can try placing the ads on school bulletin boards to elicit even more response.

Once you begin interviewing prospective employees, it is imperative that you have them fill out an application form and supply you with at least three references. And don’t just read the references — check them out. You should know as much as you can about your help before you hire them.

Once hired, make sure all employees know exactly what their duties and responsibilities are, as well as their salaries. You should also plan to review each employee’s performance on a regular basis. These reviews, or evaluations, should be shared with your employees so they will know how they are doing and how they can improve, if warranted.

DAY-TO-DAY OPERATIONS

Operating a flower vending business does not require hours of strenuous physical labor. However, that does not mean flower vendors lead a life of leisure. With any business there are demands that require time and effort. The flower vending business is no exception. You and/or your employees will need to be well organized from the time of preparation until the day’s selling is done.

Preparing flowers for sale is an essential part of a flower vendor’s work day. In order to be salable, your flowers must appear fresh and colorful. Also, every bouquet you plan to sell must be arranged in an appealing fashion. Therefore, you should allow enough time for preparation so that the job is done right. But, don’t overdo it. If you spend too much time on flower preparation, you could be cutting into valuable selling time.

The actual preparation phase should take as little time as possible without sacrificing quality of work. To be as efficient as possible with your preparation time you should organize the process. You can do this in a step-by-step manner.

First of all, you should plan to remove many of the thorns from each rose stem. About half of the thorns, beginning at the bottom of each stem, should be removed. Then, you will need to clip a small portion from the bottom of each stem. This will allow the flowers to absorb water and retain their freshness and color. You can do the clipping with a sharpened knife.

Once you have dethroned and clipped your roses, you will need to place them in relatively warm water. The water temperature should be about 105 degrees. You can leave them in the water for up to two hours and they will be refreshed and colorful when you are ready for the day’s vending. All your other flowers must also be properly cared for and prepared so that your entire inventory is appealing to your customers.

Your preparation process should not involve much ‘decoration.’ People buying single flowers usually won’t expect frills such as ribbons or bows. However, you should have such adornments on hand at your selling location in case some customers request them. It’s also a good idea to supply your sales team with pins, if corsages and/or short-stemmed flowers are part of your inventory.

Any bouquets you sell should be wrapped in tissue or green cellophane. Not only do the flowers keep better wrapped, they also appear more attractive and are more appealing as gifts. Unwrapped bouquets do not have a particularly neat appearance, and they probably won’t stay fresh and colorful as long as they would if wrapped.

How much time should all this preparation take? Well, most successful flower vending businesses spend no more than two to three hours a day buying and preparing flowers. It will probably take a new business a couple of months to become organized and experienced enough to cut buying and preparation time down to two hours per day. That will happen once you learn how to utilize the early morning hours, after the flowers have been purchased from the wholesaler, for preparation of the flowers and organizing your salespeople.

The best times to sell cut flowers, really depends on location. Street corner and roadside vending hours are most successful during the late afternoon and early evening hours when most workers are heading home. Most people are more apt to take the time to make such a purchase as flowers on their way from work than they are on their way to work. Weekends have also proven very successful for many flower vending businesses that operate all day on Saturdays and Sundays.

If you are selling in restaurants, the most profitable time will be during dinner hours. In some cases, lunch crowds will buy flowers, but usually the evening diners will be your best customers in a restaurant. Your salespeople should plan on up to three seating’s of diners each evening in a popular restaurant.

Between seating’s, your salespeople can canvass the immediate neighborhood for other potential customers, and then return for the next seating at the restaurant. This type of selling will take some practice and experience, but a good salesperson will soon learn how to make the most of his time and inventory.

It is important that you and your sales team be as poised and as professional as possible when selling at any location, especially in restaurants. In restaurants, a low-key approach is much better than an extremely aggressive sales pitch. Be polite and friendly, and utilize flattery as an effective tool. Approach the man in a couple and in a casual and friendly manner ask if he would like to compliment his lady companion with a beautiful flower. Most men will then buy a rose for their dining companions.

ADVERTISING

A flower vending business is unlike many small and part-time businesses in that the usual forms of advertising — newspaper, radio, TV, and so on — are not really effective. Since your selling locations may change from time to time, and since buying flowers from a flower vendor is usually done on impulse, you’ll need a more immediate form of advertising. It should be something that draws attention to your business as your customers approach your selling location.

For street corner and roadside vending, signs are the best form of advertising. All that’s needed is something to let potential customers know you are there, and that you are selling flowers. Seeing your sign, many people will act on impulse and stop to see what you have to offer.

The sign(s) should be hand-made rather than professionally painted. You don’t want to appear like a big business. And a hand-made sign will give the impression of a small, family-type operation which usually means more reasonable prices.

In some cases, a new business can get publicity from a local newspaper. If you are selling flowers at a restaurant, you can try getting such publicity by alerting the local newspaper. Most local newspapers use information of this sort as fill, and it could prove valuable to your business.

If, as part of a special promotion — a grand opening, or a special day such as Valentine’s Day — you will be selling flowers at a business location, send the information to the editor of your local newspaper. You may also want to include a picture of you and/or your sales people. The paper may not decide to run the story, but there’s a good chance they will. Either way, you have nothing to lose, and a bit of publicity to gain.

SUCCESS ANALYSIS

Eight contributing factors are measured on a 1 to 10 basis (with 10 being excellent) based on analysis of this opportunity.

1. Time Investment 7 2. Start-up Costs 9 3. Gross Income Potential 8 4. Net Income Potential 8 5. Income in Relation to Investment 10 6. Stability 8 7. Overall Risk 9 8. Potential for Growth 10 Overall Potential for Success 8.63

POTENTIAL EARNINGS

The profit you can realize from a flower vending business depends on several factors:

(1) The size of your market. Obviously larger metropolitan areas supply the greatest source of potential customers, therefore profits. However, your expenses in these larger markets will probably be greater, because of larger inventory needed and a bigger sales team to cover the market adequately.

(2) Good selling locations. Even if your market has a large selection of potential customers your profits will be, at best, minimal if you are not selling in the best locations to take advantage of impulse buying. You have something that practically everyone likes, flowers. But most everyone who buys flowers from a vendor does so on impulse. To be successful, a flower vending business must locate in areas of high-traffic, increasing the possibility of impulse buying.

(3) Consistently marketable inventory. If you try to sell flowers that are too old, wilted and faded, don’t expect to do much business. Make sure your entire inventory is always flower- garden fresh and attractive. Also, price your flowers at reasonable rates. That way, both you and your customers will be happy.

(4) A professional sales approach. Whether you are running a one-person flower business, with yourself as the only salesperson or have several salespeople, a friendly, low-key sales approach is essential. After all, you are selling flowers, not used cars. Most people who buy flowers from a vendor are buying them for a special person, and a friendly, non-aggressive salesperson has a good chance of making a sale.

(5) The size of your investment. This does not just apply to the amount of money you invest in the business. Your investment also includes the time and effort you expend on making it a success. As a weekend business, or operating on a daily basis, a flower vending business will require a certain amount of your time and effort above and beyond your monetary investment. The amount of success and profits you can realize depends, in large part, on how much you are willing to put into the business. Some flower vending businesses have reported netting as much as $175,000 a year. That kind of income usually requires a sales team of half-a-dozen or more people working in a large metropolitan area.

Smaller markets should expect a net profit of $10,000 to $20,000 per year. The thing to keep in mind is that there is always a large market for a flower vending business because flowers make personal gifts year-round. Obviously, some months featuring special days such as Valentine’s Day, Easter and Christmas will be better than others, but this is not a seasonal business. You should be able to realize a healthy profit every month.

Your initial investment can be as low as $300, or as much as $1,500, depending on what you can afford and the size of your operation. It will most likely take several months until you get adequately organized, and until you discover all the best selling locations. But within a year you should be realizing a nice profit with an efficiently operated flower vending business.

SUMMARY

A flower vending business is one of the best small businesses you can get into, if you are short on investment capital. Very little equipment is needed. You can use your own garage or utility room as a preparation area and for storage. And you can sell your inventory on location, from the back of your own car, van or pickup. You may want to invest in a business management course, if you are uncertain about your management knowledge. But no practical experience is necessary to get into this business.

The biggest expenses will be in inventory, which a good month’s sales will recover, any extra personnel you decide to hire, and in any licensing fees you encounter. Advertising costs for a flower vending business are extremely low.

Since flowers have universal appeal, there will always be a sizable market for a flower vending business. If you operate professionally, offering fresh, appealing flowers, establish a good business relationship with dependable wholesalers, find the best selling locations, and hire dependable, competent help, there’s every reason to be confident that a flower vending business can be highly profitable. Remember. You must “do what you love and love what you do!” I will let in to my other secret, my profitable “Rose-Express” drive up flower shops.

Starting an Aquarium Maintenance Business

Getting Started…the Necessities

Note: Use this information at your own Risk! Lantz Enterprises Inc ( http://www.walltanks.com ) assumes no responsibility whatsoever.

Business Licenses

The cost of a business license is minuscule. Unless you plan to sell from a retail store, the common price in most areas is approximately $25 per year. In addition, you will also need to obtain a special tax identification number for sales tax. In order to acquire a tax ID you must contact local and state governments to set up an account.

2. Business Essentials

o Business cards

One of the most important steps when starting a new service is the purchase of business cards. Generally, for $75 it is possible to print 5000 cards in multiple colors. Keep in mind that in order to gain a potential customer’s attention a more professional looking card will reflect on your business.

o Letterhead

It is very important to maintain professionalism at all times. One of the ways to do this is through your letterhead. Letterhead is commonly used for sales letters, business correspondence, sales promotions etc. First impressions are crucial to draw in potential customers. When targeting high-end customers they will expect a certain level of professionalism.

Other marketing tools such as brochures and advertisements are essential in getting your product out to your potential clients however they are not always necessary. Normally, depending on the quality of brochure or advertisements you decide on, these can generally range in price from $50- $500. There are many print shops and graphic designers in your area that will take care of this.

o Invoice book

o Appearance

The personal appearance of you and your employees is a very important detail. Formal business attire is not necessary, either a golf shirt or a regular t-shirt with your company name and logo should be worn. T-shirts with simple pocket embroidery will cost between $10 and $12 per shirt. Embroidered golf shirts will cost around $15 to $19 per shirt.

o Insurance

Do not step in the door without some type of liability or damaged property insurance. No matter how careful one can be while servicing an aquarium, accidents will happen. Nothing will end your business endeavor quicker than a lawsuit for damaged property. Normally running around $90 per month with some variation of types of policies that are available, it is truly better to be safe than sorry.

o Liability

It is good business practice to have some type of basic liability insurance. It gives the customer and you a sense of security and adds credibility to your business. A liability disclaimer against fish and livestock deaths as well as aquarium leaks and other collateral damage caused by leaks is included in the “Sales Section”.

3. Marketing

The greatest challenge in starting an aquarium maintenance service is finding your base clientele. By allowing a local pet store and friends to pass out your business cards, you essentially turn them into free sales representatives. Positive contact made between a potential customer and others that recommend your service is truly a priceless commodity.

o Newspaper ads

Advertising in a newspaper is deemed ineffective and can become costly. A better approach would be to develop a catalogue or brochure, which you can personally drop off at potential businesses.

o Display your name on the tank

Always display your name and number somewhere on the tank. Always ask your client’s permission first then offer a free month’s service or free fish. Invest in some business cards or stickers that you can leave on or around your tanks.

o Radio / TV Advertising

o Keep it spotless

Most people associate a spotless tank with a healthy environment. Don’t try to argue this point. You will be doing yourself a favor and promoting your business as a clean running service.

4. Customer Service

If finding new clients will be the most challenging aspect of this business, keeping them is a close second. Depending on your local area, business can become very competitive if you are not the only service provider. Keeping your clients happy involves much more than simply cleaning their aquariums. It is important to go “that extra mile” and maintaining a top-notch service. Having flexible service hours and “on call” availability is vital for success. For example, restaurants and other businesses often close at extremely late hours. During their business hours clients will not want their patrons viewing a cleaning service. Offering late or “off hours” times to your clients will keep them happy and put you above your competitors.

On call availability is important. Customers can and will call at the strangest times so it may be important to give them access to a pager number. Not only to schedule appointments but to ask questions or report some type of emergency. From leaking tanks to major fish kills, you will be the first one your customers will call when there is a problem with their aquarium. If you are not available, they will seek out somebody else.

5. Aquarium Location

When examining the best possibilities for a tank location keeping a few factors in mind is crucial. You will want the tank to be in a high traffic area with maximum exposure where it is easy to maintain, has an abundance of natural light and no direct sunlight. More specifically, “Wall Aquariums” can only be installed in inside non-supportive walls.

Ask the client to choose three areas they want to consider and do a checklist. Make sure the final location has access to power and educate the client on why some areas may need further prepping.

6. Working with Contractors

You will need to work closely with a contractor unless you are licensed. Contractors can be found in the Yellow Pages and range from $50 – $70/hour on average. Average installation in an existing wall takes 12 hours, from nothing to fish.

7. Financing Services

If your customer wishes to finance the installation, payment plans are available from Finance Companies. You will be paid 100% of the cost upfront from the service and your customer owes them the balance. These businesses can be found in the Yellow Pages under “Finance Companies”.

8. Fish Selection

Most “non” fish hobbyists struggle with fish selection and compatibility. You must educate the client on understanding why some fish can cohabitate and some cannot. Listen to your customer and get a general idea of size and colors they want. Suggesting species will help guide them through fish selection and your professional opinion will be appreciated.

Once you have a good idea of what they want, do some homework. Put together a list of compatible and available fish for the tank. Listing an estimated price per fish will aid the customer.

9. Service Equipment

Gathering all of the necessary equipment needed to run your service is simple and easy. Most of the tools required may be found in your personal equipment that you have acquired through the years.

You will need:

o Bucket

o Aquarium cleaning siphon (battery operated ones work nice)

o Algae scraper (acrylic friendly)

o Fresh & Saltwater test kits

o Filter media

o Fish medication (Melafix, Pemafix, Kich-Ich, Salt)

o Instant Ocean Bio-Spira (instant tank start)

o Fish food

o 100% Cotton towel

In addition to these items, a canister filter that can be taken from site to site would be a good investment. You may also consider purchasing a portable diatom filter for ‘polishing’ your client’s aquarium water. If you do not already have these tools you may be looking at an equipment start up cost of $100 to $200.

10. Aquarium Set-up

o Water

1. Fill the aquarium with pure water. Culligan works great or you may want to invest in a R/O unit (reverse osmosis).

2. Add the appropriate amount of water conditioner to neutralize chlorine.

3. Add a starter fish or two.

4. Test the ammonia and nitrate levels.

5. Anywhere from 2-5 days later pending the results of your tests you can introduce more fish.

o Test the ammonia and nitrate levels every time the tank is serviced so that you will be well aware of any unseen problems.

o In the case of a sudden fish fatality, test the water to see if anything has changed.

o Lighting

Depending on your client’s tank the ideal ‘photoperiod’ (the length of time the aquarium is lit) ranges from two to four hours for saltwater and six to eight hours for freshwater.

If algae is a problem in the tank, a contributing factor is usually too much light. Reducing the artificial lighting time to eight hours, or a bit less may be necessary.

Plugging the light into a timer is essential in creating a controlled environment.

o Temperature

Most aquarium inhabitants prefer water temperatures around 77°F. Typically, if water temperature increases above 80°F, or below 72°F, disaster is imminent. Secure the heater as directed and place a thermometer as far away from the heater as possible in an easily readable area.

o Filtration

Follow the instructions included with your filter for proper system set up. The filter cleans the tank water and provides vital oxygen for the fish so it must be left on 24 hours a day.

There are three types of filtration that you must educate yourself on: mechanical, chemical and biological.

o Mechanical filtration (the removal of pieces of debris from the water) works by passing water through a screen, a thin piece of sponge, or through a floss material.

o Chemical filtration works by passing water through small pieces of carbon. The carbon removes molecules such as ammonia from the water.

o Biological filtration works by certain types of bacteria that live on gravel and in your filter. These bacteria remove ammonia and nitrites from the water (see next section).

Most filters will clean mechanically and biologically if not all three.

11.Understanding the Nitrogen cycle (Fish make Waste – Bacteria get rid of Waste).

o The Biological filter process:

1. Starter fish are introduced to aquarium.

2. Ammonia from the waste starts to build up (toxic).

3. Bacteria start growing that use Ammonia.

4. Ammonia level starts to drop as Nitrite level builds (toxic).

5. Bacteria start growing that use Nitrite.

6. Nitrite level starts to drop as Nitrate level slowly rise (much less toxic).

7. Water is changed and Nitrate level drops.

8. More fish are introduced.

o These bacteria are called Aerobic Bacteria because they need oxygen. The best way to fuel them is to have well-aerated water and plenty of places to grow.

o A new tank isn’t ready for a full load of fish because the biological filter hasn’t built up yet. Slowly adding fish during scheduled visits will aid in water quality.

12. Water Changes

o Cleaning frequency

You will want to do a 20% water change every two weeks. This would be a partial cleaning. If your customer prefers less frequent visits, a 30% water change can be done every three weeks but will cost more. A major water change is only necessary if tank has not been cleaned in a long time.

Clean your aquariums in the following order:

1. Inside aquarium walls

2. Decorations (rocks, plants, etc)

3. Gravel

4. Filter

5. Outside and fixtures

Cleaning the inside walls will cause particles of debris to fall on the plants, decorations, and gravel, so it’s best to clean them first. Removing the plants and decorations will cause debris to fall to the bottom, so hold off cleaning the gravel until the plants and decorations have been taken out. Also, the gravel is much easier to clean once the plants and rocks have been removed. Cleaning the inside of the tank will cause the outside to get dirty, so clean the outside last.

Algae pads

Start your cleaning process by giving the acrylic a good cleaning on the inside. All you need for that is an acrylic algae scraper or sponge. There are a wide variety of algae scrapers on the market, from long handled scrubbers to magnetic scrubbers. Buy your algae scrapper at a pet shop instead of the house wares department at a regular store. Although the pads may look the same, they may have a soap or chemical residue in them from the manufacturing process. A residue will not affect your kitchen sink, but it can leave a lethal film in your aquarium.

For particularly stubborn residue on the sides, use a special plastic razor blade, as standard razors will scratch acrylic.

Bleach

Once the inside walls are clean, remove any rocks, artificial plants, or decorations that have significant algae growth, or are noticeably dirty. Do not clean them with soap or detergents. It is very difficult to completely remove soap, and even the smallest trace can be lethal to fish. Usually a good scrub with an algae scraper will remove the algae and dirt from rocks and plants. For particularly stubborn cleaning problems, prepare a 10% bleach solution (1 part household bleach to 9 parts water) and soak the items for 15 minutes. Scrub any remaining residue off, rinse well in running water, and let air dry to eliminate any residual bleach. Leave the rocks, decorations and plants out of the tank while you vacuum the gravel. That way none of the debris stirred up from the gravel will settle on them.

Get a new bucket and designate it for aquarium use only. Using a bucket that has already been contaminated with other household chemicals could result in the loss of your fish.

Siphon

Clean the gravel next by using an aquarium siphon to vacuum away the debris into a bucket. There are several types of siphons available, all of which work essentially the same. Be sure to vacuum all of the gravel thoroughly so that all debris is removed.

Glass and Lime cleaners

Once the inside of the aquarium is cleaned, the hood, light, tank top, and outside glass can be cleaned. Only use cleaners designated as aquarium safe. Regular glass cleaners contain ammonia, which is toxic to fish. Standard lime cleaners are even more toxic. Use aquarium safe cleansers and rinse. Do not scrub the acrylic with paper towels or any wood by-product. Use a 100% cotton shirt or towel.

Filter cleaning

After doing a partial cleaning and it has been 4 weeks since you last cleaned the filter, it is time to clean it again. If you did a major water change you may want to wait until the next visit to clean the filter. The reason for this is not visible to the naked eye. The major cleaning you just performed has disturbed the bacterial colonies on the plants, rocks, and in the gravel. Fortunately a significant number of the beneficial bacteria reside within the filter media meaning you haven’t completely upset the eco-system. However if you changed the filter at the same time, you could end up with a significant spike in ammonia levels due to the lack of beneficial bacteria. For that reason, it’s wise to give the tank a rest before removing the filter and cleaning it.

In most cases your filter has media containing carbon, ammonia absorbers, or ion-exchange resins, and should be replaced if it’s more than four weeks old. After a couple of weeks the absorbing qualities in the media have been exhausted, and there are enough bacterial colonies elsewhere to offset its removal. If you are using two filters, clean one per visit.

Your package prices should include installation, aquascaping, filling the tank with water, fish and cleaning the aquarium for the 1st month. You should offer a 5 – 10% discount with a 6-month service contract as listed on the example “Sales Contract”.

o Service charges

Your service charges will be based on competition and target demographic. The charges below are suggested and should be adjusted to your area.

Service programs include:

o Scheduled bi-monthly visits (can be adjusted to meet clients needs)

o Water change (see Water Changes)

o Delivery of equipment, supplies and environment as requested by client

o Free consultation for

o Fish tank makeovers

o Fish stocking

o Equipment replacement/upgrades

o Water quality improvement

o Medical treatment of fish illness

16.Sales Procedure

Set aside specific hours or days a week for sales and stick to the schedule. During this time you will approach businesses and introduce yourself and product line.

If the client wishes to finance a package or service, contact your “Finance Company” (see Finance Company) and you will need to complete work before you receive your payment.

17. Customer’s concerns and frequently asked questions

Concern: I don’t have enough money right now to cover the package prices.

Reply: No problem, the entire amount can be financed and it’s also a tax write off for commercial clients.

Concern: I don’t want you to clean the aquarium in front of my customers.

Reply: No problem, We can come by after business hours for commercial clients.

Question: How do I access the tank for cleaning if it’s in the wall?

Answer: Access will be hidden under a picture-frame style border or an access panel where the top piece swings open.

Question: How will electricity be supplied to an in-wall aquarium?

Answer: An outlet will be mounted inside the wall facing the aquarium.

Question: How will the fish be fed when I’m on vacation?

Answer: An automatic fish feeder will feed the fish for up to two weeks for freshwater fish. We also offer a vacation feeding service.

Question: What if the tank leaks?

Answer: It is extremely rare however it is under manufacturers warranty for one year.

18. Tips

These are a few handy tips and suggestions that may make things a little easier.

1. If you have a computer, make use of it. Most of your customers will have a computer and it makes for a great way to communicate. E-mail is a wonderful way to contact your customers, send them invoices, and allow them to ask questions when you’re not in their area.

2. Teach your clients and their employees about feeding and the filter system. Show them what to do in an emergency and teach them to recognize problems before they get out of hand. Always train at least two employees on feeding methods.

3. Keep your customers up to date on the system and any changes you make. Never allow things to become a surprise. Clients tend to frown on sudden changes made without their consent.

4. Invest in maintenance tools that are easy to use and which do not create a mess. Water changes with a 5-gallon bucket are an accident waiting to happen. Find methods that are user friendly and clean.

5. Control algae. It is your clients’ number one concern. A dirty tank delivers the wrong message to your clients’ customers. Use fish species, lighting control, feeding programs and good removal tools. Just remember these tanks are acrylic and will scratch if rubbed with an abrasive material. Use 100% cotton towel instead of paper towels. Paper towels are a wood by-product and can scratch acrylic.

6. Great customer service means being patient. Not everyone will have the understanding of aquatics that you do. Things that are simple to you may be more difficult for others to understand. Try to become well versed in basic principles; you will be explaining them over and over. Treat everyone with respect; you may be talking to one of your client’s valued customers.

7. Fish deaths are a part of this business. Learn to be sympathetic but firm. Some fish deaths are unforeseeable, while others are preventable. Work out a fish replacement system and stick to it. Replacing a few fish for free is no big deal, replacing a whole tank is.

8. Try to keep up to date on new products and fish species. Don’t be afraid to try new things, it’s the only way you will advance your skills. Invest in some good books and magazines; they will become useful for reference.

Advice For Starting A Business In Qatar

Qatar is one of the most progressive countries in the Middle East, with a strong economy and plenty of opportunities for expats. The Qatari government realise that with such a low indigenous population, workers and businesses from overseas are essential to maintain the country’s growth – and with the 2022 World Cup being held there, there has probably never been a better time for starting a business in Qatar.

If you’re thinking of taking the plunge and starting a business in Qatar, there are several things that you need to know in order to make sure that you meet company formation regulations. When you set up any business, you need to start as you mean to go on, by following protocol and doing things right in the first instance.

Setting Up A WLL Company In Qatar

The most common type of business formed in Qatar is a ‘With Limited Liability’ company, or a WLL. By setting up a WLL in Qatar, your personal assets are protected, so if the business doesn’t work and you end up having to declare the company bankrupt, you won’t suffer on a personal financial level. This kind of protection can be invaluable, helping you to proceed in confidence without worrying from the outset about personal liability.

Another essential element that you’ll need to get in place for your new business is a local sponsor. Unlike most countries, the process of company formation in Qatar requires you to have a Qatari partner who will sponsor your company and provide important local information to help you along the way. This Qatari sponsor must own over half of the business, making them the majority shareholder – although they are not necessarily required to invest any capital in the company. The need for a sponsor in Qatar doesn’t apply to every type of business and there are consultancies around who can help you to secure that vital sponsor if needed.

Other Important Elements Of Starting A Business In Qatar

In addition to a local sponsor, you will need to open a bank account with at least QAR 200,000 as part of your company formation in Qatar. You will also need to make sure that you have the right visa for yourself and your family before you start your business in Qatar and you must register your business with the appropriate ministry and the Qatar Chamber of Commerce. Other requirements include obtaining a business and signage license, organising a company seal and registering with the tax office.

As part of your WLL company formation, you will need to develop an ‘Articles of Association’ document with your local Qatari sponsor – this must be signed in the presence of an official. This might seem like a long-winded company formation process, but all items are essential to start your business in Qatar.

Time Line For Starting a Bakery

So what is a time line for starting a bakery?

Well… To start with, it means collecting all the information from your thoughts. Asking yourself questions? Very personal questions!

Can I do this?

Do I have sufficient experience?

Is my family on board with this venture?

Do I have to do everything alone?

Am I ready to put my dreams and desires up front?

Can I put my business first before everything else?

Do I have sufficient money to carry me through?

There are many, many, more questions that you need to ask yourself, but only you can ask them and once those personal questions are answered it is time to create your business plan. That business plan is again asking more questions and collecting more information from many different sources.

Once collected it needs to be installed into that business plan.

The time line for starting a bakery can be from a few days to several months and even years. But, once started the ending is usually very satisfying and quite rewarding. At least it has been for me. And though i never started out to become a baker in 1955, i certainly have enjoyed the 53 years i have been an employee of the bakeries in my life and owner of The Crusty Cottage Bakery.

Now given those years of experience and the knowledge gained in those years, it is giving me as much pleasure to show others what and how much i enjoyed my trade.

I would perhaps suggest to you to budget your time. This can be your time line for starting a bakery.

Today buy a notebook or writing pad, start writing down your thoughts and ideas.

Tomorrow, look at other bakeries in your area. Look to see what side of the street their market comes from. What other businesses are close that can complement the bakery or the type of bakery business you plan.

Check their quality and the prices. Look at their decoration and color schemes of the business.

Start compiling your business plan. It doesn’t have to be perfect or in proper order at this stage, but it is worthwhile cataloging into different folders for easy access.

Give yourself say six weeks to compile the business plan.

Be looking for a suitable location to put your business during all aspects of your time line.

You want a realistic time line for starting a bakery. So do not think you can start in one day if you are starting from scratch. Neither do you want to leave anything till tomorrow or next week. That is a sure way to fail.

The old saying “Do not put off till tomorrow, that which you can do today” is so true.

If you are buying into an existing bakery your time line for starting your bakery will be one to three months from start to finish.

The paper work should be seen by a lawyer and an accountant. Discuss with them the legal and accounting ramifications of this new business.

Do not pay any money to anyone till you or your lawyer, have done their due diligence, (just a word to explain investigations).

Believe in yourself first then look at all the information and decide your next move.

By looking at all the numbers from the selling bakery and by your own commitment you will decide one way or the other just what the time line for starting a bakery will be.

The Real Cost of Starting Internet Business

As we start this New year we could look around and see that not every one has recovered from the recession as the media states. Many people are still losing their jobs and now looking at The real cost of Starting Internet Business. Presently the Internet is the least expensive of all businesses to start, and one that has the potential to create extra income or even make you a millionaire. It does not matter whether or not you have had prior experience. If you look at starting Internet Business from Scratch, what is the real cost, remember some of these costs would be one time costs You will need a computer with internet access, and email management software, Web hosting, some software, and of course a product. Depending on the product you choose you mar require some Training and Support. You can work out the exact cost, which may vary depending on the type of computer and the cost of Internet Access in your area.

You must have a website and web hosting for your online business, It is not very expensive you can obtain a domain name for between $2 – $12 a year and you can get hosting for as little as $10 a month. Tools for building your business are readily available on the Internet. Your clients could contact you by phone or email Today it is very easy because you don’t have to own a product to sell it on your website you can be an Affiliate Marketer where you sell other peoples products without having to come up with any capital. You will receive a commission which is usually some percentage of the cost of the product.

The real cost of Starting Internet Business, is the time and effort you will have to invest in your business to make it successful. Your website will have to be ranked by search engines which will allow visitors to find you on the Internet. There are free methods to drive traffic to your website like Article Marketing, Email marketing, Blogging, or Social Networking. All these strategies require commitment, good work ethic, dedication time and effort. Remember your effort is directly proportional to your success.

Although the cost of starting an Internet Business is relatively inexpensive, you should create a business plan which states your type of business the competition in your niche, marketing and advertising costs, Initial starting capital, your direction and expectations, your goals short term and long term. Your business plan is your guide to keep you focused. I am very proud of you! You have made it through the whole article. For more information on the cost of starting Internet Business follow this link

#1-Internet-Marketing-Training-Site

A Dozen Tips for Starting an Import/Export Business

Thinking of starting an import/export business? Jennifer Henzel, a Certified Import/Export Trade Professional offers these tips for getting started:

1. Many countries have set up offices (Consulates or Embassies) in foreign countries to promote the exporting of their goods. The Consulates will supply you with industry directories and more. Embassies are located in a nation’s capital and Consulates in different cities. In many cases, the Embassy web site will contain directories and manufacturer lists, as well as an email link that you can use for sourcing

2. To import goods, communicate with that country’s Consulate situated in your own country. If you are uncertain what products the other country wants, you can obtain catalogues and lists of manufacturers.

3. Contact your country’s taxation department to ask about registration numbers or other procedures that you must follow. For example, if you are Canadian, you will require a Registration Number, issued by Canada Customs and Taxation Agency (CATA). When you inform CCTA of your plans to import or export, they issue an extension to your business number. This number is used on all related documents.

4. Find out about licensing requirements, if any. Many countries do not have licensing requirements for most products. However, if you are importing or exporting high-risk products (pharmaceuticals, liquor, chemicals, arms, certain food items and certain articles of apparel), you might need a license. “I strongly recommend that people start out with low risk items that can be easily traded and have fewer barriers like giftware and consumer items,” said Henzel. “Certain industries, like dairy, are guarded by lobby groups in some countries. You will be faced with quotas and restrictions.”

5. Embargoes are trade barriers set up against other countries. Many countries have embargoes against Cuba, for example. First, contact your own government to determine whether there are restrictions or embargoes against the country you are considering. Next, contact that country’s Consulate or Embassy to see if there are restrictions against goods from your country.

6. Participate in the local Boards of Trades (or Chambers of Commerce if there is no local Board of Trade). In addition to networking, you have access to research libraries and other resources that will offer good trade information.

7. Use customs brokers. “Small businesses attempting their own paperwork can run into delays at borders. If you make a mistake, you can be fined,” said Henzel. “A custom broker’s service is well worth the fee you pay.”

8. When exporting, understand that there is no one solution to shipping and customs handling that will work in every situation. Every deal is different. Each company and each set of products will require a different set of services, or a combination of services. Engaging the services of a freight forwarder is one possibility. Freight forwarders arrange shipping and customs for goods going to other countries. “You have to shop for these services and do your research,” Henzel explained. “Ask a lot of questions. It’s no different than buying a piece of furniture. You shop around first.”

9. Be familiar with Incoterms, as posted to the International Chamber of Commerce Web Site (http://www.iccwbo.org/index_incoterms.asp). Incoterms are standard trade definitions that dictate the shipping and payment responsibilities of each party. The two companies involved negotiate Incoterms for each deal. The best known Incoterms include EXW (Ex works), FOB (Free on Board), CIF (Cost, Insurance and Freight), DDU (Delivered Duty Unpaid), and CPT (Carriage Paid To). “You negotiate according to the Incoterms,” Henzel said. “You decide who pays for shipping, who pays for insurance, etc.”

10. Consult your bank for information about Letters of Credit, the most common form of payment when trading internationally. With a Letter of Credit, you minimize your risk because the banks assure that the goods are delivered before the money is exchanged. As an importer, a Letter of Credit reduces the risk of having to pay in advance for goods, or of paying for goods that are inconsistent with the product description in the Letter. As an exporter, you have the buyer’s bank’s assurance that you will receive payment provided you ship the goods as specified within an agreed-upon time.

11. Participate in Trade Missions. Consult your Board of Trade or local Chamber of Commerce to discover what is available.

12. Finally, look to the Web for information about international trade. Many web sites offer an array of information that you can access for no charge, including Henzel’s site (www.importexportcoach.com).

Home Based Business Opportunity – Top 3 Mistakes Made When Starting An Internet Home Business

You are ready to jump on the web and make your dream a reality. You want to start an internet home business. This is a great opportunity for you to pursue your dreams and make a profit at the same time, but be wary of the many pitfalls and mistakes that can hinder the success of your home based business opportunity. Here are the top three mistakes that prevent the success of those starting an internet home business.

The first pitfall of starting an internet home business is throwing away your money. You can start your internet business on a shoestring and if you are serious about success then perhaps you should do just that even if you have the means to make a substantial investment. It is all too easy to start throwing money at programs and packages as well as advertising and web developers. Do not spend a dime on any of these things without really thinking it through and checking out all the options. So many of these information packages that cause you double, triple or even quadruple figures include or are made up solely of information already freely available on the internet. Now you may find eventually that you want to invest in some paid information from your chosen guru but until you have ready widely in the field you are in no position to select a guru to follow let alone invest in.

The second pitfall to the success of your home based business opportunity is not thinking your plan through fully and not doing your homework. This can lead directly to the first pitfall as you end up throwing money at solutions to a problem that either may not exist or may actually be an opportunity rather than a problem. The more research you do to understand the opportunity you plan to pursue as well as the mechanics of starting an internet home business then the better prepared you will be to not only create a fully developed plan but execute it as well. There is a wealth of information available on the internet so start doing your homework and thinking and planning for the future of your internet home business.

The final, but perhaps most fatal, pitfall that devastates so many of those starting an internet home business is quite simple — thinking it will be easy. Starting an internet home business is not arduous but it does involve work. It involves time and effort to research and plan, it requires work to set up, and it requires labor to maintain and grow your home based business opportunity. Depending on your business model and plan not all stages will be similarly labor intensive but you should expect at least some portion to require your time, attention, and effort. Starting an internet home business is not like winning the lottery. It is not free money. You may not need to invest much money but you will need to invest time and effort.

If you can avoid these three pitfalls when starting your internet home business then you can earn quite a substantial payment for the investment of your time and money. You can make your home based business opportunity a success by avoiding these three pitfalls.

Make Money With Ebooks – 4 Awesome Benefits Of Starting Your Own Ebook Business

If you have been considering starting your own online home based business, then you’ve undoubtedly encountered tons of “get-rich-quick” schemes, but if you want real success online you have to start a real business. One of the fastest and easiest ways to get yourself started quickly, and with a real business, is by creating and selling ebooks. Now if you don’t actually want to write ebooks for yourself, you can always outsource that task, but selling products that you own all rights to is one of the best ways to build a very lucrative home based business.

If you want to start an eBook business, or you’re on the fence, allow me to give you my TOP FOUR reasons why you should start an eBook business today:

#1 – Getting started is fast and simple

Selling an eBook online as a business is extremely easy, even if you are a complete beginner. All that you need to do is get a website, pay for hosting (approximately $5 per month), get an autoresponder, and start finding interested leads. This is one of the simplest online business models you can find and it is a very lucrative model once you’ve acquired some leads.

#2 – Profit margins on ebooks are excellent

So many products require that you manufacture them, store them, and ship them, all of which costs a fortune. Ebooks are digital, so there is no need to store them, and since all purchases are shipped via email, you have zero cost to ship your product. What this means is that you are keeping 100% of purchase price, something that is virtually unheard of in any offline business.

#3 – Product creation is simple

The great thing about ebooks is that they don’t have to be hundreds of pages to be successful, nor do they have to be exceptional pieces of literature. Most of the time, you can create an eBook that is no more than 40-50 pages, something that you can accomplish in about a day or two, and people will pay you $40 or more for. The key to a successful eBook is helping someone solve a problem they are experiencing, as people aren’t looking for entertainment with ebooks, but instead solutions.

#4 – Income potential is endless

If you were to create one new eBook every month, within a year you would have 12 ebooks to sell. If you sold just 1 of each every single day, at a mere $25 each, you are earning yourself $300 per day. Now, this will of course take some work, but the possibility to scale your eBook publishing business to be as big as you want is very real and possible.

Starting Your Home Based Business With MLM Prospecting and Generating Leads

Starting your own home based business can be hard, never easy. You always need money to pay your bills, and things just don’t happen for you very easily in terms of getting unique visitors, them turning into leads, converting those leads into prospects and then actual clients, and then enrolling them into your primary business. All of this while trying to pay your bills. It’s hard for a person whether they are single or whether they have a big family to support so I won’t talk about that. What a lot of people don’t realize is that business expenses are 100% tax deductible, but that doesn’t make it free, especially if you’re not earning any money. So most people that start with a home based business do so while having a job or do so from savings as a big investment.

They are many types of home based businesses and most of them, I mean besides the kind that are there for stuffing envelopes, require the use of a telephone or more often the computer with an internet connection. All home based businesses pay you for how much processing or prospect conversions that you do.

This is especially true with a Network Marketing or MLM home based business. So how do you get your unique visitors to come to you? How do you turn those unique visitors into leads? How do you get them as prospects who are interested in your company or product? And, how do you actually enroll them into your business as a client? That’s when they are now in your boat asking these exact same questions. Questions that you, like I will have to answer for them.

So the first step, getting unique visitors is usually the most easiest thing to do, specifically you must invest enough money into marketing. But how much does it cost, and are you marketing in a specific niche that is interested or caters to your product or service? Once you find your target niche, after that you have to worry about your competition. So how do you stay ahead? Well, it’s really up to you. And I’m going to try to help you as much as I can.

First of all, what is a niche market? A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified, and that can be easily targeted and reached. Finding a niche for your business means finding a great product or service for a highly targeted audience. An example of a niche market is women teenagers clothing, or boys clothing, or catering for needs of the elderly.

A great tool is ranking on Google for free, and I have a few tricks up my sleeve which I won’t discuss in this article and am saving for my personal team. Another great tool is pay per click advertising using overture, word tracker, or my favorite, Google AdWords. This is where you can find a specific keyword term with less than 300,000 results that you can actually compete in. Of course pay per click marketing is very expensive, and seldom people can afford this at first unless you’re already making money with your online business. But to find a good keyword phrase with little competition use Google’s, Google AdWords: Keyword Tool. Just Google that phrase on Google and you’ll find it.

But before I get into more trends, I have to establish that if you’re going to have an online business, what you need is a lead capture page and an email auto-responder so people can subscribe to your newsletter and it helps you keep track of your leads. Now if your great with computer technology you can get a very affordable domain name with GoDaddy and host it for less than $4 per month using HostGator but then you have to really understand html and create a programming environment where every time someone clicks somewhere on your page that, that information is tracked, stored, and processed using some type of program environment tool. Most people that have a home based online business or are interested in having one are not savvy enough with computers, much less savvy when it comes down to html and especially programming. Things like cgi scripting, perl scripting, php, asp, java, java scripting, etc. What most people need is a capture page that already has everything set up and running for you. A capture page that lets you sit back, relax, and see exactly what is going on with your online campaign. This isn’t going to cost you $4 dollars per month. If you want all these tools available to you you’re going to have to find something a lot more technologically practical, useful, convenient, sound, and concrete; and yet still at an affordable price. Say for under $50 per month? I personally recommend this site. It’s called lead system pro and it automates a lot of or all of the things necessary to effectively host a web capture or lead page and allowing you to track your visitors and doing a whole bunch of other cool things, basically also giving you a back office where you can manage and edit your site and content without any knowledge of html or web based programming. You could also take advantage of a whole bunch of Web 2.0 applications that are all free and link them into your capture page. Applications such as youtube, MySpace, Facebook, twitter, and more are covered in the tutorial section with step by step video guidance in lead system pro. The company also has recorded webinars or phone/computer seminars that are pre-recorded that you can watch or listen to so you can take examples from what others already know and apply it to your own site(s) and business and market that way.

You’ll also need some type of advertising that you can do about every 3 days or so in order to get consistent traffic coming to your site. I know about two services which cost about $200 each for 1 year and I think that, that is a great offer. It comes down to advertising costs of about a little over $16 dollars per month each, and lead system pro shows and tells you about these great non-spamming email list advertising programs. So you can learn a lot of information from that website, and I highly recommend it. It costs about $1 for a 14 day trial, where all other similar hosting sites only give you a 7 day trial for the same price, and probably offer a lot less. They also offer you a bunch of affiliate programs that you can sign up for on other websites to generate money from each lead whether or not they join you in your primary business or not.

Now I know I’m talking about a lot of upfront money here just for a capture page and advertising, but if you decide that you want to join my team, I’ll share with you ways to do marketing and generate 20 leads per day guaranteed and all for free.

But for now, let’s get back to more trends. How do you turn those unique visitors to turn into leads? Leads are people that opt-in or sign up for your newsletter, an interested market, that put in their real name, email, and phone number and automatically get put on your auto-responder newsletter. If you’re worried about the auto-responder newsletter, don’t be, lead system pro has all of that built in and taken care of so you don’t have to write a thing to your list unless you want to. Once a person is a lead, there’s no cold calling, no hunting people down, no convincing other people or telling them about your business. These are people that are already interested, so they are called your warm market. What that means is that they’re open to you, what you have to say, and what you have to offer. But although I’ve told you what a warm market is and what a lead is, I never explained how you turn those unique visitors into these leads.

Simply put, to turn a unique visitor into a lead requires original content. Just like you’re reading my article now, or watching one of my videos on YouTube, you need to be descriptive, creative, and unique basically coming up with a marketing formula or system that brands you instead of your company. That is what makes people interested in what you have to offer them. People are not generally interested in buying into a company. People are more interested in leaders so what they will usually do is sign up with the person that offers them the most value. And that person, that leader, is going to be you. And I’ll show you how.

You need to create Your own unique selling position – study your competition to find out what they emphasize about the product which makes them stand out from the crowd or their niche that you want to compete in. Then decide on something that will make your business unique from the others. It could be something unique about the product, the service, or you, or you could choose a more highly defined target market. You need to build and promote your web site – to develop a profitable web site for your niche product you need to create a number of informative pages that will not only attract visitors from the search engines, but inform and move them to purchase from your site.

Define Your Purpose – Without a clear purpose for your site, you will not know where you are heading, for example, to help small business owners attain a presence on the web to sell their product or service. Now, write down the statement of purpose for your web site. Go over it a few times to make sure it is crystal clear, then write an article and/or make a video. Otherwise your unique visitors will be trying to figure it out for themselves.

Realize many others may be competing to sell the same product. Focus on something unique you may have to offer, that stands out from your competitors. If you are setting up a company, make sure it is a reputable company with a good track record with lots of help available from others involved, such as your upline, partners, coaches, mentors, etc. Don’t recklessly jump in – you will waste a lot of time and money. This is the number one reason, why many entrepreneurs give up so quickly and basically fail.

You have to have to put on your customers shoes. Make a thumb nail sketch of this person – who is your customer? What is his/her wants, needs and worries? Try to understand what makes them tick. Then you can understand what gain you can offer and what worry you can solve. This is the only way to gain trust or confidence in your customer so that they will buy from you in a very competitive market.

Develop your product that addresses one or more of these needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won’t go off the track of what your customer wants. Remember, to sell to your customer you have to have their wants and needs in mind.

Maybe you have seen the ads, “Get 10,000 visitors to your site, for only $20”. Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What do you do?

Write Your Copy to Sell – When you begin to write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it.

Also, make your customer want to click through to the next page or click through to your order page.

Now, that you have identified your targeted customer and written copy tailored to solving your customers’ problems, you will no longer lose those that you have driven to your site.

More realistically put, to turn a unique visitor into a lead, as mother said, you only get one chance to make a first impression – and that’s the one that sticks. What she didn’t say was that when it comes to web sites, not only must it create a good impression, it must be effective.

Your web site has two choices. It can choose to sit quietly in the corner like a wimp, or it can engage with visitors, make contact, and do business. Not much different to a real world encounter when you think about it. If you have something to offer, you either go out and tell people about or sit home and get ignored. And guess which web site does more business – the inactive wimp or the pro-active go-getter?

But there’s a problem. To interact online, you have to have some way of establishing contact with your visitor. Most importantly, finding out who they are, what they need and when they need it. With lead system pro, on your capture page they have a form where people put in their name, email, and phone number. This is what you need to contact the person and truly find out their needs.

Let’s get one very common misconception out of the way. However good it is, don’t expect your web site to sell your organization, your product or your service immediately; it won’t.

Using the Web is called browsing for a reason. Visitors are browsing, not shopping. But be it on the Net or in the local shopping mall or store, people do see things that catch their eye while browsing [aka window shopping]. They do ‘come in’ and ‘look around’. They may not need what you have at the moment. They may not even be able to afford it right now. But they are interested or they would not have ‘come in’ and browsed around. Your web site’s critical task is to ensure that when they can afford it or when they do need it; they know exactly where to find your web site – easily and quickly. But how do we achieve that?

I use the term pro-active. To me web sites that just sit there and wait for visitor requests or signs of interest are re-active [aka: wimps]. They do nothing until poked by the visitor. Pro-active web sites poke the visitor – in the nicest possible way, of course! It is vital your web site finds a way to engage your visitors again in the future.

You must always give in order to receive. The better quality you give, the more you receive. It is a universal law of nature established long before the Internet or probably even the dinosaurs. Provide a *quality* ‘something’ to you visitors in exchange for the ability to contact them. Then treat this exchange with the care and respect it deserves and, sooner or later, that visitor will become your client. It may take days, maybe months, but sooner or later, when they have a real need of what you provide, they will come to you and ask for it – guaranteed. You won’t have to sell it. They will want to buy it.

A good example of this is building that email list and writing articles for your leads to read on a weekly basis, sort of like a newsletter, adding value and insight, not just promoting what you can do for them but also helping them to solve a want or need as well.

Thousands of people may visit your site every day. This is totally futile unless you help them to help themselves. Help them remember you by offering articles, newsletters, RSS feeds, Blogs, Videos or whatever does it for you. There are many avenues you can choose from. Whichever you choose, don’t just have your web site sit there in the corner looking pretty – and doing nothing. Make it work for its living.

You invested time, effort and probably money in putting your website up. Make it earn its keep – it owes you that. Ensure it greets the visitor, what you do, have plenty of attractive and useful content, but above all else, ensure you make all efforts to get your visitor’s calling card/email address before they leave your web site.

I think by now you’ve got the general idea. We’ve also covered how do you get them as prospects who are interested in your company or product.

The last step is, how do you actually enroll them into your business as a client? Well we’ve covered that as well, and with a system like lead system pro it is all automatically done. Your content, your brand/image, and what you put into your site will make the browsers actual shoppers.

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own business successfully.

The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to not being familiar with the basics involved in running a business.

This report will enlighten you, and give you a number of suggestions you can use to better guarantee your chances for success. This report is written with the warning that any and every business venture contains certain inherent risks, and any number of alternatives. We do not espouse that any one way is the right way or that our suggestions are the only way. On the contrary, we advise that before investing any money in a business venture, you seek counselling and help from a qualified accountant and/or attorney.

Just about the first thing you should consider before deciding to start or purchase a business is the legal form you’ll be operating under. There are basically four choices: sole proprietorship, partnership, limited partnership, and/or corporation.

Each has a number of advantages and disadvantages. We’ll try to enumerate some of them for you.

As much as anything else, for many people starting a business is a form of ego-gratification, and they form a corporation for some sort of prestige gain – just to say, “I own a corporation.”

With just a little bit of observation, you’ll find that one of the major causes of business failures is due to the founder wasting start-up capital on frills, such as an impressive store- front office, expensive furnishings, and corporate legal costs.

One of the basic traits you must develop it you’re going to be successful in business, is a tight hold on your expenditures. In fact, a good rule of thumb is that anything that does not make money for yo or protect your investment, should not be purchased at this time. Very definitely, this applies to the expense of setting up your own corporation.

Unless you have a partnership and start your business as such, the only real advantage to forming a corporation would appear to be that a corporate structure will semi-protect the property you personally own.

As an example, you own a home and car. You form a corporation to protect these possessions from business losses. Yet, if you can be found guilty of misusing corporate funds, your business creditors can pierce the corporate shield and come after your possessions.

Basically, if you invest everything you have in your business, as most newcomers do, you don’t usually need a corporation because you have nothing to protect. Your household possessions, personal belongings, generally your car, and even a portion of the equity in your home is protected by the homestead provision of the Federal Bankruptcy Act, and cannot be taken away from you.

As a sole proprietor or partner of a business you’ll be paying taxes on your overall earnings, much the same as if you were holding down a salaried or hourly paid job. Whether you do or don’t take out money as a salary will have no bearing on the earnings of your business and tax return.

The often advertised advantage of incorporating, that you can manipulate your salary in order to save on tax dollars, is real because of corporation laws. However, the IRS frowns on this practice. When your business is successful and making a lot of money, definitely check with your accountant on the advantages of incorporating.

As a corporation, you’ll be subject to a number of other drawbacks as well: generally higher state taxes, stricter laws concerning the operation of your business, more elaborate accounting procedures, and legal papers that are required just about every time you make a major move or sign almost any contract. Thus, your legal and accounting fees will be much higher as a corporation than will those required for a sole proprietorship type of business.

As a sole proprietor or partnership, you’ll find many areas require the registration of your business name. The cost however, is minimal, ranging from $5 to $100. About the best way to find out what laws apply in your area, is to call your bank and ask if they need a fictitious name registration card or certificate in order for you to open a business account.

Selecting a name for your business is quite important to you and particularly relative to advertising. Your business name should describe the product or services you offer. Fancy names such as, Linda’s Clipping Service will lose potential “walk-in and passing” customers to the beauty shop across the street that calls itself, Patti’s Beauty Salon or Jane’s Hair Styling Shop.

The advantage of using your full name in the title of your business, such as Johnny Jones’ Meat Lockers, has the advantage of making credit somewhat easier to come by – provided you pay your bills on time – but it also includes the disadvantage of confining your services to a local or at most, a regional area.

Should you buy, lease, or rent a space for your business? think twice before you make any decision along these lines. Most businesses tend to grow quickly or they never get off the ground.

There are a few exceptions, but only a very few, that tend to grow at a modified rate.

So, buying a piece of property and setting up your business on or within that property, obligates you to ownership regardless of what happens to your business.

Leases are almost always very strong contracts written by attorneys to the advantage of the property-owner. When you sign an agreement to pay someone for the use of their space over any length of time, you’re “nailed in” to paying for that space regardless of what happens to your business.

In the beginning, it’s wise to either get the shortest-term lease possible, or arrange to rent with an option to lease at a later date. This does not apply to a retail business, unless your particular business happens to be an untried one.

Definitely, you should open a business bank account. In selecting a bank for your business, scout around and look for one that can, and will help you. Determine what your banking needs will be, and then via telephone, interview the managers of the banks in your area. The important convenient bank to your business location.

A point to remember: the closer you can make the relationship between you and the bank manager, the better your chances are going to be for approval on loans and/or special favors you may need at a later date.

Try to become acquainted with as many of the bank employees as possible. The better you know them, the more courtesies they’ll be extending especially to you in the course of your association.

Just as a doctor is a specialist in his field, and you go to him for medical problems, your banker is a specialist in his field and you should go to him for your money problems. In business, you’ll have to learn that everyone is an expert in his own line of work, and in your associations with other business people, refrain from acting like a “sharpie” and/or pretending that you know exactly how everything works in someone else’s specialty.

You’ll find that very often, different banks specialize in different types of businesses. As an example, you’re sure to find banks that specialize in real estate transactions, export- import businesses, and even manufacturing operations only.

What I’m saying here is that if you’re planning to sella fairly expensive item, your customers will probably need and/or want financing. It will behoove you to select a bank familiar with your type of product that will afford your customers, through you, contract financing.

Some of the questions you should ask of your banker include the following:

Is it necessary to maintain a certain balance in your account before the bank will approve a loan for you? What qualifications must you have in order to obtain a line of credit with the bank?

Does the bank limit the number of loans, or types of loans it will approve for small businesses?

What is the bank’s policy regarding the size of a check you might deposit that requires holding for collection?

And what about checks less than that amount – will they be immediately credited to your account?

In almost all types of businesses, it will be to your benefit to set up with your bank, a method of handling VISA, Master Charge, and regional credit cards. The important thing here is to ultimately set up your account in the bank that will service all of these credit transactions for you – one stop for all your banking needs. In most instances, you’ll find that having the capability to fill orders/make sales via credit card transactions, will increase your volume of sales appreciatively.

Once you’ve made the decision as to which bank is going to handle your account, you’ll need your Social Security Number or your Federal Employer’s Identification Number, your driver’s license, the fictitious name certificate, and if you’re requesting a VISA or Master Charge franchise, you’ll also need a financial statement.

For corporations, you’ll also need a corporate resolution approving of the opening of your business account.

There are different policies exercised in just about every state regarding installation/hook-up charges by the telephone and utility companies. Some require a deposit, and some don’t.

You’ll find that a great number of city business license departments are there solely for the purpose of collecting another tax. Depending on the type of business you’re asking a license for, the building and zoning people may inspect your premises for soundness of structure and safety. Generally, you won’t encounter any difficulties – you simply pay your fee to operate your business in that city, and the clerk types your name onto a city license certificate.

Relative to sales tax permits and licenses, each state’s rules and regulations very widely. The best thing to do is call your state offices and ask for information concerning registry and collection procedures. Many states require an advance deposit or bond, and you’ll find that some wholesalers or manufacturers will not sell to you at wholesale prices until you can show them your sales tax permit or number.

Should your business entail selling your products or services across state lines, in another state, you’re not required to collect taxes except in those where you have offices or stores.

You may find also that your particular business requires the collection of Federal Excise Taxes. For information along these lines, check in with your local office of the Internal Revenue Service.

Some states also require certain businesses to hold state licenses, such as those required in many states for TV Repairmen.

These are known as “occupational permits” and are most often required of barbers, hair stylists, real estate people and a number of other consumer oriented businesses. If you have any doubts, check with your state offices for a list of those occupations that require licensing.

Any business doing business in any type of interstate commerce is subject to federal regulations, usually through the Federal Trade Commission. This means that any business that shops, sells or advertises in more than one state is subject to such regulation, and this includes even the smallest of mail order operations.

Normally, very few business people ever have and contact with the federal regulatory agencies. The only exceptions being when there is a question of your operating your business unethically or illegally.

Any business that sells or distributes food in any manner almost always requires a county health department permit. If your business falls into this category, simply call the county health department and invite them out to your place of business for an inspection. The fees generally range from about $25, depending on the size of your business when they first inspect it for permit approval.

There are also a number of businesses that require inspection by a fire marshall, and fire department approval. Generally, these are those that handle flammable materials or attract large numbers of people, such as a theater. Overall, the local fire department has to be allowed to inspect your premises whenever they desire to do so.

You may also run into a requirement for an air and/or water pollution control permit. These specifically apply to any business that burns anything, discharges anything into the sewers or waterways, or use any gas-producing product, such as a paint sprayer.

Without a doubt, you’ll need to check on local regulations relating to advertising display signs. Each city or township makes its own rules and then enforces those rules according to its own thinking -check before you contract to have a sign made for your business.

The design and placement of your sign is very important to your business – specifically to retail establishments – but let me remind you that your business sign is usually the first thing a potential customer sees and as such, it should catch his eye and leave an impression that lasts. It would be a good idea to ride around your town and take a look at the signs that catch your eye, and try to determine the impression of the business that sign leaves on you. This is a basic learning formula for determining the design, size and placement of your business sign.

Some of the other things to consider before opening for business – If you intend to employ one or more employees, you’ll be required to deduct Federal Income Taxes, and Social Security payments from their checks. This will involve your filing for a Federal Tax Number and necessitates contact with your local IRS Office.

Most states have “unemployment taxes” which will have to be deducted from the paychecks of any employees you hire. And there are a number of states that have income taxes – disability insurance – and any number of other taxes. Again, the best thing to do is check with your local office of the IRS. And above all else, don’t forget to ask for the rules of the minimum wage law, and comply.

When your business grows to the point of needing additional help, don’t be afraid to look for and hire the help you need. when you’re ready to hire someone, simply run an ad in your local paper and/or register your needs with the local office of your state’s employment service. Businesses either grow or die, and those that grow eventually need more people in order to continue growing.

When that time comes, hire the additional people you need, and your business will continue growing. If you don’t, for whatever reason, you’ll find yourself married to your business and your business growth stymied.

Regardless of how small your business is when you begin, never walk in with the thought in mind that it’s something to keep you busy. Anyone with an attitude of that kind is a fool. You begin and make a business successful in order to realize financial freedom. Establish your business. Put it on its feet, and then hire other people to do the work for you. And those businesses that require an operations manager, or someone to run a phase of the business you’re too busy to handle, hire the person needed or the business will surely suffer.

To protect the investment of your business, you need business insurance. If you’ve never had any experience with business insurance, simply look under the heading of “business insurance” in your phone directory. Ask for bids from several different companies or agents…Primarily, you should have a policy that gives you general liability, fire, workmen’s compensation, business interruption, and vehicle coverage. You amy also want coverage against possible losses related to burglary, robbery, Life & Accident, Key Man, and Fidelity Bonds.

As the sole proprietor of a business, you won’t be paid as an employee, so there will be no income tax deducted from whatever you withdraw from the company’s earnings. What you’ll have to do is a gain check with the IRS Office for a Tax Guide For Small Businesses Handbook, and probably end up filing an estimated tax return on a quarterly basis.

The minute you open your doors for business, you’ll have to spend some time engaged in the work of bookkeeping. Exactly how, and using what forms, you keep books, should be on the recommendations of a good tax counselor…The same holds true for your overall business and/or payroll accounting system. Look for an experienced CPA that knows the accounting problems to your particular kind of business, and solicit his advise/counseling.

If your business is going to involve the possible purchase or lease of operating equipment, again seek the help of your tax counselor for the most advantageous method of obtaining the needed equipment.

Basically, arranging for your suppliers to give you materials on credit will depend upon your honesty and personal financial statement. The best way is usually a personal visit to the person with the power to approve or disapprove of credit at the company where you want to set up a credit account. Show him your financial statement, and explain your prospects for success. Then assure him that you’ve always honored all of your obligations, and that if ever there’s a question or problem, you’d like for him to call you at home. And of course, give him your home phone number.

We won’t go into the exigencies of advertising your products, services or business here, but there is something along these lines you should always keep in mind. The best kind of advertising your business can receive is that you don’t really pay for – publicity.

When something unusual happens to you, your business, or your employees – that’s news, so be sure to tell the news media in your area about it.

The most important ingredient of your eventual success will be the soundness of the planning you did before you started your business. Any number of bad things can really throw your business into a tailspin, but it you’ve done your homework well – really set up a detailed business plan before starting – your losses or setbacks will be minimal. Success takes planning, and within this report, you’ve got a basic checklist…The rest is up to you…Good luck, and may your life overflow with success in all that you undertake from this moment forward.