eBook Archives - GUJRAT INDIA

Hindi EBooks, India and the EBook Market Revolution

Market potential for eBook sales in India is immense but are Indians embracing eBooks and how is this influenced?

As at June 2011 a reported 850 million Indians were mobile phone subscribers with a projected rise to 1 billion by 2013 which will rival China.

Reports suggest that approximately 100 million Indians were internet users at the beginning of 2011 which represents a mere 8% of the population but still placed India 3rd in the world league table of users but with one of the world`s lowest internet penetration rates. At June 2011 less than 1% of the population were Broadband users.

Clearly, on a simplistic numbers analysis, the potential for manifold growth of Indian internet consumers is vast but how does this sit with the evolving e-book market?

To date, the volume of Indian eBook purchases has been steady and developing rather than explosive, in line with many other countries who have been slow starters. There have been limiting factors such as prohibitive cost and inaccessibility to e-reading devices, the lack of a broadband service with adequate internet speeds to service fast download and scarcity of published eBook titles due to squabbles between authors and other vested parties and publishers slow to convert their catalogues to the digital version. However, these market dynamics are changing as competition intensifies and more platforms to download and read eBooks are introduced. PC tablets, smartphones and a variety of specialist e-readers are bringing consumer choice to market which can only benefit pricing. As India rolls out its broadband program, faster internet speeds are being integrated. A much wider selection of eBook titles will come to market as eBook publishing houses,authors,agents and retailers reach agreement on the financial fundamentals.

Indians generally have become conversant with developing e-commerce in the form of e-newsletters,e-marketing,e-newspapers and aspects of e-learning. The concept of an eBook presents a different dilemma as it is a personal choice reading medium which does not offer the physical `feel` of a paperback book and, to some, will sit uncomfortably with their traditional reading habits and rationale. Some will be reticent to change and others will embrace. In many respects the eBook revolution mirrors that of the music industry a few years back when it would have been unthinkable to consider that downloading a song or album to an mp3 player could essentially replace the music CD.Could the eBook replace the paperback?

If we examine a sector of the current market say Hindi eBooks you will find a wide range of subject matter both in English and the native Hindi language word covering categories such as Hinduism for children, The Holy books of Hinduism, Hindi early stage learning eBooks for children and a multitude of Hindi verses, poems and scriptures. Educational eBooks download is a particular favorite where medical, accounting and engineering eBooks are popular. The entertainment and leisure industry is also well represented with eBook titles covering Bollywood, cricket, autobiographies, an array of Indian cooking recipe eBooks, fiction and non-fiction, to name just a few.

The current `eBook India` market is being driven by young Indian students, professionals and parents, who recognise that modernity in the shape of digital reading for learning,education and entertainment can co-exist or enhance traditional methods without compromising cultural values, beliefs and faiths. Their recognition of the eBook age lies not only in their thirst for keeping pace with technological advancement (and parity with their children’s development) but also that e-reading passes the practicality and immediacy test-crucial for today’s fast paced world. They see value in the merits of a portable lightweight reading device that can store a whole library of books and can be topped up with a download in minutes. These groups are discerning and driven and will continue to be the catalyst for growth in the eBook market.

Currently the US and UK markets lead the way. Amazon.com reports that the US business has sold 3 times as many eBooks in 2011 as the same period in 2010 and that eBooks are now outselling paper and hard backs combined. Since April 2011, Amazon.co.uk reports that for every 100 hard backs it sells 240 eBooks.

As the ingredients fall into place for the Indian eBook market, the expectation is of rapid consumer growth and whilst there will always be a place for traditional means, digital advancement is unrelenting and all absorbing.

Spotting eBook Trends

The books and publishing sector passed through a lot of transformations over the past years with eBooks gaining prominence. Ever since, digitization evoked in every sphere of life with mobile apps in the lead role, books and publications businesses too made a breakthrough with the same. Known as “Digital versions of the printed books”, eBooks circulate on the internet as PDF files. They can be read on a range of smart devices, eReaders like Amazon’s Kindle that promise a hassle-free comfortable reading experience. On the other hand, apps are there as basic tools to help reading eBooks in smartphones, tablets for those who do not own an eReader.

No doubt, the eBook industry is in its infancy stage and far away from influencing its massive number of publishers. However, till date, it has only proved to widen the market scopes for the publishing houses exceptionally. Read on the following section about some notable trends that are presently observed in the eBooks industry.

#1 More publications than readers

Here publications do not mean print copies but digital copies. Many times, books go out of stock in the bricks-and-mortar stores, for new or popular releases, disheartening the bookworms. That’s an impossible case for eBooks which at no time can go out of print. Further, it is cheaper and convenient to enter the eBooks arena, unlike print media. Thus, eBooks revolution resulted in an exponential rise in publications while readership rose gradually.

#2 Subscriptions models churning more profits

Readers or especially the bookworms always have the will to pay for good reads, because that’s what they are passionate about. That’s why the comeback of subscriptions models in the digital genre favoured the publishers a lot. The success of subscription-based reads like Kinfolk showed that digital prints are gaining momentum in the revenue models and readers are going for it.

#3 Minimalistic approach to design

Neutral colours, spacious content layout, higher contrast, and authentic photography are the few main design elements that help an eBook app stand out in the publishing industry. These are essential as they provide an alike experience of a printed book to the readers, but at free or low costs.

#4 Self-publishing will become more prominent

In the earlier context, getting a story or information published meant associating with a hardcore publishing agency. However, the occurrence of eBooks empowered storytellers and journalists for self-publishing. Most eReading apps offer a direct publish option to get their work to the world in 1-2 days.

#5 Books reviews and discussions

The authors not only need a consistent reader base but also should make efforts to get more readers. Thus, apps are having the corresponding segment for letting reader post informative reviews, engage in thought-provoking discussions on a particular read, share their reviews on social media. All these help authors to spark up their presence in the mobile and web world.

No doubt, apps and smart devices are transforming the business models of publishing houses to a completely digital environment. However, competition is on the rise in this sector too. Publishers and self-publishers should not only restrict the mobile engagement to reading but also engage readers in other activities like reviews, social sharing, discussions, etc.

Make Money With Ebooks – 4 Awesome Benefits Of Starting Your Own Ebook Business

If you have been considering starting your own online home based business, then you’ve undoubtedly encountered tons of “get-rich-quick” schemes, but if you want real success online you have to start a real business. One of the fastest and easiest ways to get yourself started quickly, and with a real business, is by creating and selling ebooks. Now if you don’t actually want to write ebooks for yourself, you can always outsource that task, but selling products that you own all rights to is one of the best ways to build a very lucrative home based business.

If you want to start an eBook business, or you’re on the fence, allow me to give you my TOP FOUR reasons why you should start an eBook business today:

#1 – Getting started is fast and simple

Selling an eBook online as a business is extremely easy, even if you are a complete beginner. All that you need to do is get a website, pay for hosting (approximately $5 per month), get an autoresponder, and start finding interested leads. This is one of the simplest online business models you can find and it is a very lucrative model once you’ve acquired some leads.

#2 – Profit margins on ebooks are excellent

So many products require that you manufacture them, store them, and ship them, all of which costs a fortune. Ebooks are digital, so there is no need to store them, and since all purchases are shipped via email, you have zero cost to ship your product. What this means is that you are keeping 100% of purchase price, something that is virtually unheard of in any offline business.

#3 – Product creation is simple

The great thing about ebooks is that they don’t have to be hundreds of pages to be successful, nor do they have to be exceptional pieces of literature. Most of the time, you can create an eBook that is no more than 40-50 pages, something that you can accomplish in about a day or two, and people will pay you $40 or more for. The key to a successful eBook is helping someone solve a problem they are experiencing, as people aren’t looking for entertainment with ebooks, but instead solutions.

#4 – Income potential is endless

If you were to create one new eBook every month, within a year you would have 12 ebooks to sell. If you sold just 1 of each every single day, at a mere $25 each, you are earning yourself $300 per day. Now, this will of course take some work, but the possibility to scale your eBook publishing business to be as big as you want is very real and possible.

eBook Marketing – You Can Earn Money by Starting Your Own eBook Marketing Business

Like most people, you’ve probably dreamed of someday starting your own internet home based business… of setting your own schedule… of writing your own paycheck… and now you can do all these things. There’s no need to dream about making money online when it’s absolutely possible to make money online by simply starting your own eBook marketing business.

eBooks are big business online. Information packed in an eBook format is one of the hottest sellers on the internet. The demand for information is tremendous. There are millions of potential customers. Everyone wants information that will enrich his or her life. People need to know and they are willing to pay.

There are hundreds of people who have been raking in huge amounts of money for years creating and selling information products. And there is no reason why you cannot do the same.

You don’t need to be a great writer to write what others will pay to read. You don’t need to be a computer whiz to be able to make money with your eBooks. If you’re armed with the proper information you can make a great living creating and selling your own eBooks.

You never have to worry about inventory, packaging and shipping. Your product is digital, so it requires only a small space in your hard drive. You never have to talk to customers. They order automatically, and the money is deposited automatically into your bank account. You can run your eBook marketing business from anywhere in the world. You simply need a computer with internet access.

To create a hot selling information product, here’s what you need to do:

1. Choose a profitable topic.

2. Create your product.

3. Set up a marketing system.

If you can do these simple things the right way, you can make a lot of money, just as many others have. And that’s good news for you because there are many guides available that show you how to create and market your own information products.

You need a guide written by someone who’s done it. A guide that will give you all the information you need to create and start profiting from your own eBook.