Content Archives - GUJRAT INDIA

7 Skills To Develop To Be A Successful Content Writer

A Content Writer in some ways, is a journalist, as they contribute articles and content matter to businesses and corporate for their blogs and websites. By definition, Content writers are those who are assigned the task of writing content exclusively for a website. To become a successful creator, one needs to master a few marketable skills.

Research:

A writer must spend a considerable amount of time researching before actually dishing out material. They must understand the audience who will be reading their content and write specifically for them. One important part of research includes studying the competitors. Researching will add to your credibility and overall value.

Editing:

Most of what a creators job entails, is rewriting. At the end of the day, the objective of a writer is to make the company or brand they are writing for, look and sound virtuous. They have to re-read and edit their write ups at least twice before sending it in for publishing. Sometimes he/she also have to edit content sent by clients which can be a tedious task. Very rarely are first drafts perfect, you will need to revisit your article, correct grammar, spelling mistakes, watch out for punctuation and overused words.

Innovativeness:

Content writers face loads of competition. They have to write information that already exists, in a unique way. Hence, they have to be imaginative, creative and innovative. Since the goal is to attract attention, you need to do something pretty exciting to gain exactly that. The future of content marketing relies on Content Writers ability to innovate, and find new ways to wrap stories around current problems and scenarios.

SEO Expert:

Along with creating useful content, content writers also include trending and relevant keywords that will help drive traffic to your website and increase your viewership. Even the best of the best content won’t help you if the readers can’t find it!

Time Management:

Our current business approach runs on deadlines! Clients have deadlines that they have to meet, and so a content writer needs to effectively manage their time in order to stay professional and be accounted for, as a reliable content writer. If you have 5 days to complete an article, aim to finish it within the first two days itself. It isn’t about the challenge but rather an easier way to approach time management. You will still have plenty of time to revisit the article and make edits if needed.

Social Media Buff:

For so many businesses, social media is their entire market! Social media makes everything available for you to grasp. Apart from being one of the ways to create effective word-of-mouth marketing, it also provides a platform for viral content marketing India. The viewers interact and share work they feel relevant to them. Content writers need to become social media butterflies. And with the way things are functioning today, if content does well on social media, it shows up on search engines as well.

Language:

It goes without saying that a writer needs to be well versed with a language, be it English or Hindi (for content marketing in India). Every language has its own style and a he/she should be able to use flair and their ability to create phrases. Spelling, Grammar, Punctuation, word usage are some important traits that can help improve your language skills. Keep writing articles, it will only help you improve.

A content Writers talent is more than mere ‘writers’. They are SEO specialists, marketing experts, social media geeks and they are always on watch for the next big thing. Along with the skills mentioned in the articles, there’s no saying how high one could go!

How Can a Content Writing Agency Help To Grow Your Business?

In the digital world, content is the king. This term is entirely correct as the whole internet is striving on the content posted on the website. The primary thing necessary for a website to rank higher in the search engine result pages is top-notch content. After considering this thing, you must be thriving to add content on your site. However, mere adding a large number of articles or blog is not sufficient for a better website. Though quantity plays a significant role, you should never ignore the quality of the content.

Most of the beginner websites don’t know the things that should be included in the online content and end up inserting the wrong things which can do more damage than good to their website. To avoid any content damage to the site, it is best to hire a content writing agency. Without a doubt, they will charge a specific amount for their work, but the results you get will surely help your business is growing. If you are still not convinced about hiring these agencies, then here we present you with some of the reasons how a content writing company can help your business.

Generate Engaging and Informative Content

Creating the right type of content for a website is the key to get the most out of a site. Content marketing agencies know what kind of content will drive more traffic towards your website. In addition to that, they have a fair idea of your niche and will only provide you with the content revolving around that specific niche.

Save Time

Undoubtedly, generating content requires time and effort investment which doesn’t even guarantee success. When you opt for a content writing service, you are taking their time and efforts and using it for your website which will ultimately save your business time. You can use that time to curate new idea for your business or its future plans. Moreover, most of these agencies come with 100% result guarantee, so it is sure that your business will be benefitted.

SEO Friendly Content

Search engine optimisation or SEO is the technique to make necessary changes on the website so that it can rank higher is the result pages. The writers at these agencies know the latest online trends and search engine algorithms which they will implement in your content that will assist your website in reaching the top spot. Every content marketing company ensures that they integrate the right set of keywords in the content which looks natural and avoid any penalty on your website.

Lower Cost

Having in-house writers is surely a good thing for every company. However, you have to bear the additional costs of these writers including their salaries, the working space, their management costs and other miscellaneous expenses. When you hire content marketing services, all you have to do is pay the desired amount to the company as per the work you are getting. This eliminates the additional costs that you have to bear, and you can invest that money for the growth of your business.

On Time Content

Sometimes companies hire freelancers rather than going for content writing company, mainly because freelancers are cheaper to hire. However, they can get the job done, but there is no guarantee to it. Apart from that, freelancers may delay in providing the content. On the other hand, these companies are highly professional and will provide the work on time without making you wait for your content.

A content writing agency will help you in meeting your daily content requirements easily. Now you know how a content writing company can assist your business growth. Go ahead and contact some of the best agencies and expand your business.

Easy Ways to Find Content For Your Social Media Network

Finding fresh an interesting content to post on your social media network or for your blog can be a difficult and frustrating venture. Sometimes your brain goes into overload, and just doesn’t want to come up with something innovative or original.

That’s OK. We can’t all be geniuses, and original geniuses at that, during every waking hour and thinking moment. To help ease the overload, here’s a few tips on how to easily find content to publish across your social media network and on your blog that will help drive traffic to your pages–without busting your brain.

Other Facebook Pages

Sharing posts by other business Facebook Pages is a great way to easily post content on your Facebook page. You can also post to your other social streams by using Buffer, which is integrated with Facebook’s sharing options. Log in as your business Facebook Page and click on Home (upper right corner) to get the news feed featuring posts from other Pages that you have Liked. Scroll through the feed to find interesting and relevant content for your page, whether it be a community event, news item or just a fantastic photo. Click the Share link–you now have the option to share it immediately to your page, or you can schedule it for later using Buffer (the green button), which can also post to other networks.

Google Reader

Google Reader aggregates fresh content from Web sites and blogs based on search terms that you define into one easy-to-read page. You must have a Gmail account to set up Google Reader. On Google’s toolbar, click on More (on the right) and then Reader. You can subscribe to prepackaged feeds that Google has set up, or input your own specific search term to find feeds. Scroll through your feeds, then share using Buffer if you’ve got the app extension installed on your browser, or use Google+.

Google Alerts

Stay up to date on all Google search terms related to your business across the Web with Google Alerts–and gather content for your social media network and blog. These alerts can be emailed to you or you can add them to your Google Reader list, which may be an easier option rather than trying to keep track of emails. Again, you must have a Gmail account to sign up for alerts and to add them to your Reader. It’s easy as one, two, three–go to google.com/alerts, sign in, and add any search term related to your business. You can narrow the results by choosing only News, Blogs or another taxonomy, or subscribe to Everything, which I recommend, if you want to track your industry across all spectrums.

Trap!t and Zite

These two apps are fantastic to use with an iPad to search for content relative to your business and your interests. They gather content from around the Web, based on topics you choose, and present them in a magazine format with headlines, summaries and photos.

Zite allows you to share content directly to Twitter or Facebook, or save it through Evernote or Pocket for later referral. The only problem is, there is not an option to share on a Facebook business Page. You can only share to your personal Facebook page. You can’t schedule posts either.

Trap!t utilizes Buffer so you can schedule posts of content you find to your social streams, including Facebook Fan Pages and LinkedIn. It also saves content to Evernote and Pocket, as well as to its own reading list. Trap!t can also be used on a regular browser.

There you go, brain-fried-free content to share and grow your business’ Web presence.

How Can A Business Use Content Marketing

Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog.

Today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.

Monitor Industry News

Keep abreast of everything happening in your industry in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day. You can use that information to connect to your audience by (for example) creating a meme or infographic and sending it out with a specific hashtag to attract those who are reading that news event.

Monitor Social Media

On any given day there are hundreds if not thousands of comments, questions and stories that appear on social media that you could use to craft content that is sensitive to real-time events. Even if a comment is negative, you can turn it around and use the comment as a way to show the facts of your business and industry to the world.

Build a Community

One of the fastest ways to build content is to build a community of insiders. You can do this easily on Facebook with Facebook groups, or you can start a message board on your own website for your inner circle. If you are listening, your inner circle will let you know what they need and want in terms of new content.

Don’t Forget Your Audience

Don’t get lost in all the information online and forget who your audience is. When you produce any content, including real-time answers to questions, comments, and information gathered, don’t forget who your audience is. Have them in mind when you develop the real-time content.

Create Compelling Content

Real-time content isn’t the time to send out a stale and boring word salad. Instead, this is the time you want to take more effort to creating funny, entertaining, interesting content that speaks to what is happening right now that also keeps your company values and audience in mind.

Create Real Authentic Content

You want to create good content with the information that you can acquire on social media and by listening in on forums and other areas that your audience hangs out. More is not always better, but good content with an eye toward current events will garner more interest when it’s based on real stories and real information.