Month: July 2023

The History Of Custom Boxes

Custom boxes are a must if you are a company that deals with a lot of shipments every single day. They are a simple way to advertise your business, show your client that you care about them and depict your company’s style. Doing all that with one simple shipment is an incredible achievement, but somehow it’s gotten so simple that, if you don’t use custom boxes you are falling behind. Your competition is miles ahead of you. So, now that we’ve established that they are a crucial part of any company let’s take a look at how it all started.

Way, Way Back

The corrugated material has been approved for shipping since 1903. Nine years after the first corrugated box was made, every business started using them because they were the cheaper alternative. Plus, by using corrugated boxes, businesses avoided major product damages, which was incredibly important to them because they would usually have to pay for the product damages that were caused during the shipment, something that their clients were heavily exploiting. There were over forty companies producing corrugated boxes only seven years later. They took over the packaging world by storm! Every single company in the world quickly learned that this is the cheapest and the most efficient way of packaging, so they made the necessary adjustments and accepted the fact that this is the right and, truth to be told, the only possible way to ship products and make money.

The Customization

As soon as companies started using corrugated boxes, they started putting stickers on them, a simple sticker with their logo on the corner of the box, something to clarify where the package is coming from. Several companies during the fifties wanted to go even a step further. Some of the bigger companies hired designers or used some of the people that were in charge of designing their product and gave them a simple project. They told them to find a way to put the logo on their corrugated boxes, in some playful way. They wanted to turn the process of picking up a package into an experience, turn it into something fun for their clients. This apparently succeeded because several years later every bigger business was using it. The clients loved it too, apparently, because the shipping companies were making money like never before. This marked the beginning of the usage of custom boxes.

The Present

Every single company nowadays uses custom boxes . Even the smaller companies are using them because it’s a simple way to show your customers that you are interested in providing them with quality products. In a way, you have to use them because if you don’t, you are falling behind. It’s one of the cheapest ways to demonstrate the quality of your products. It doesn’t matter what you order, or which company in sending you their product, they will all have unique packaging with their name and their logo. And these customized packages are not going anywhere. Why would they? Companies are profiting out of them, and the clients love them. It’s a win-win situation. To be honest, anything is better than those plain white boxes. Less is more, sure, but not in this case.

Tips to Design a Polo Shirt for Work Wear

Polo shirts have become a top choice for companies to create a comfortable uniform for employees that promotes a professional image. But there are some things that you need to know when you design a polo shirt to achieve the best end result.

The first thing is the colour. Now while this may sound obvious and you’re already thinking that’s easy my company colours, you may want to think again. Remember you are going to want to showcase your company logo somewhere on the shirt, which means that you need to focus on the colour combination very carefully. If your company colours is dark blue and your logo is dark blue, it’s obvious that this is not going to work, you need a contrasting colour that will make your logo stand out and be noticed as your team move around throughout the day.

In addition to this, it is also advisable to steer clear of light colours, such as whites and very light or pastel blues, pinks and yellows. There is nothing worse than a team member arriving at work with a giant stain on their uniform, it doesn’t look professional. If you have ladies working for you, white may be a bit too see-through for them to work in and shows everything underneath, also not quite the image that you want to portray. The best advice is stick to darker colours and those that won’t show up every strain so that your team can showcase your company in the best possible light.

It is important that your company name stands out. When it comes to designing a polo shirt for work wear, you want to look at your logo colouration and then work with that to ensure it stands out to make a statement. Remember that these shirts can also be a fabulous marketing tool and they can ensure that your company name is seen throughout the day when an employee takes their lunch break or when they are on the bus on the way to and from work. They increase brand visibility on a daily basis, which can help in increasing interest and boosting your brand moving forward.

Your logo placement is another big decision that you will want to focus on when you design a polo shirt. Your logo should be placed in a prominent position so that it can be seen. Work with your sportswear manufacturer to ensure your logo doesn’t appear too big or too small. Remember your sportswear manufacturer is making your polo shirt from scratch based on your unique colour choices and style. Whether you have chosen a blue shirt with light blue collar or a one colour shirt, the choice is down to you. They will be focusing on the quality of the fabric and the finishes to provide you with the product you ordered and to exceed your expectations when your teams go out into the field.

You want to ensure when you design your polo shirt that it will portray the professional image that you want to portray. Think about what your team is going to look like when they are working whether in-store or off-site. What about what clothing of their own they will wear, such as trousers or skirts and how will the shirt work with that? These are all important factors to consider before making your final decision.

The last few things you want to focus on is comfort and durability. Your sportswear manufacturer will be able to advise what fabric they will use, so that you can ensure your team will be comfortable throughout the day and able to wash the shirts regularly without fading or wearing.

Bilingual Double Sided Business Cards – Bringing the Best of Two Worlds to Your Business

Most businesses through the use of the internet have become global businesses. In a world where the distance from business to business has shrunk it is important to expand our thinking on marketing. Double-sided business cards are an inexpensive and effective marketing tool that allows you to offer pertinent business information in more than one language or to offer more information about a business by utilizing both sides of a standard business card.

You want your business cards to say something about you and to tell your prospect more than just a generic name. Make certain that your business has a descriptive and appealing business name that tells not only what you do but establishes a governing idea of who you are to whoever looks at your card.

When you think of the importance of double-sided business cards, imagine that they are small brochures that you will distribute to others. Make certain your business card includes your name, your business name, company logo, address, phone number and fax number, email address, site’s URL, and mission of your business in a single sentence. Make the most of the space you have by including as much copy (or descriptive writing) you can fit while maintaining an uncluttered design and appearance. Some inventive entrepreneurs hand out double-size double-sided business cards that are folded in half to be the same overall dimensions as a standard business card. On the outside of these custom business cards the information is fairly standard but the inside appears to be a promotional flyer clearly indicating products and services and the features of the same. These double-sided business cards may look like the standard business card, but they work like a high end advertising brochure.

If you are a global traveler or offer products and services in multiple parts of the world, you need a double-sided business card. While English is considered to be the preferred language of international business and scientific discussions, it is excellent business awareness to incorporate the language of foreign country that may not consider English its native tongue. If you do business in Japan, Russia, Taiwan, China, Mexico or other non-English native speaking countries, consider having bilingual double-sided business cards printed which give your contact details in English and the native language of the country with which you are doing business on the other.

Be sure to have the text reviewed by a foreign linguistics expert. You do not want to make the same faux pas, like the fictional Austin Powers, who confused “please eat some shitake mushrooms” for please eat some sheets! Finally, observe the formalities and protocols for business card exchanges from culture to culture. For example, in Japan, business cards are proffered using both hands, with a bow and should be accepted in similar form and manner. Please visit our site for more information on Double Sided Business Cards.

A Complete Guide to Choose Customized Business Stamps Online

The stamp is the most convenient stationery to possess as it completes any document or paper in a jiffy! These are also used for putting an official closure, or, for any document to have a conclusion legitimately, it needs to have a good impression. The businesses and companies treat this as essential and foremost stationery to buy online initially.

Here a few important aspects need attention while ordering custom rubber online. There are as follows:

Sizes: Diameter of the stamps you need.

Shapes of Stapes: It can be in various shapes round, square, oval, rectangular or triangular in any shape.

Text Font Style: The style of the font is very important, using a clean and simple font gives better results while stamping on a document.

Text Font Size: The size of a font is very crucial while choosing the design. Too small font size can be tough to read. Using a standard size font can give a better impression.

Logo Design: Logo design should be simple otherwise its proper impression won’t come.

So, here is the compiled guide which will help any institution or individual to buy online. After going through these practical situations the user gets the idea of using this important thing judiciously. Let’s learn from its usage perspective.

Signature Pre-inked:

As the title says, the signature is an implement personalized with an individual’s name for quick and easy authorization of the documents. This kind is available with just a signature or can be customized with signature or name, and used generally, for self- possession. These are bought online with a variety of styles like pre-inked, self-inked, and with handle etc.

Institution or company’s logo:

Usually, it is termed as a company stamp, it is used by the institutions or companies to authorize papers, therefore, it helps in building the identity of a company along with the authorized signature on it. When on behalf of a company or institution a document is served, it is mandatory to have a company seal on it. These are available self-inking, pre-inked depending on your choice.

Self- inking Type –

These kinds are generally possessed by the organizations to simplify documentation and avoid handwritten repetitive notes. If there are ample of the same notes to be put on documents, then, adding these personalized rubber becomes essential. These are available in different sizes and styles like self-inking, pre-inked depending on the note.

Pre-inked Type-

Stamps with a date or company logo with minimal words are often used by companies or institutions, simplifying frequent and repeated signing. It allows quick actions on putting a closure to the document on behalf of the company. You may customize them the way you want it to be like a round or rectangular kind with a pre-inked or self-inking.

Generally, we ignore the small details to mention while ordering a rubber stamp. We need to focus on the tiny stuff that has a useful impact while imprinting the documents. The self inking types are one of the useful one to get the best result while marking. Generally ink bleeds if the ink quality is poor, in case of self inking quality of ink is very good. So, the impression is very clear and good. It is one of the important things we generally ignore that can make a huge difference.

Importance of Package Labels

Package labels are essential for the identification of the products in the marketplace. An entrepreneur also enhances the appearance of the label for promoting the product. The significance of label is to provide information to a prospective customer about the ingredients of the product. This function fulfills informative purpose of using a tag. The marketers make use of these tags or stickers for their products. These stickers help a viewer to distinguish the product from the rest in the shelves of the market.

There are several uses of the label for the products in the market. A label is used for packaging the product. A marketer may send his products to other countries through ship. In shipping the tag is used primarily for the identification of the goods. A marketer can also use a sticker in edible products to impart knowledge of the ingredients of the food items. This is done to spread awareness among the customers about the food they are consuming. You can also mention the amount of each ingredient added in the preparation of the product. This can be done in a clearly presented table format.

Another main purpose of the use of stickers is to embellish the product. A marketer needs to grab the attention of a viewer to purchase the product. A label should be able to beautify a product to add to its visual appeal. This can instantly grab a viewers attention towards a product. You can arouse interest in the mind of a customer towards a product through an attractively designed label. It is essential to use a good quality material for the sticker. For instance, some stickers have Oxygen absorbers for an extended shelf life.

These tags play an important role as a point of sale display in the market shelves. They can also communicate information of how to handle a product or how to dispose it. You can use the tag for security reasons so that a product should not be misused. It is for this purpose the tags have the logo or the trademark of the company. All these are different types of uses of the label for a product in the world of business.

Lotion Boxes Can Transform Your Business

These boxes can also be customized into any unique sizes. They are shipped flat and doesn’t require any skill for assembling. Top packaging companies produces different types of quality Lotion boxes. You can have Lotion boxes with windows, single or double color options, and other captivating designs. These packaging boxes can be made from quality Kraft papers and corrugated boards.

The Use of Lotion boxes

Lotion boxes are more than just packaging boxes for lotion products. These boxes help to add more value and uniqueness to the product. There are a lot of competitions in the cosmetic industry as everyone is trying hard to place their products in the number one spot. The best chance to create more awareness of your lotion brand is to customize your lotion packaging boxes in a unique way.

Flashy lotion boxes can also be designed for special occasions. In fact, skincare brands prefer to launch their new products in unique Lotion boxes to entice consumers. Have you ever walked into a cosmetic shop? Then what it is the first thing that got your attention? I think the answer would be the attractive designs of the packaging boxes.

You can use these boxes to delight your customers in a unique way. In fact, you can provide a window design on these boxes, so that consumers can easily sense the smell of the lotion without tempering with the product’s package. These boxes can also protect the product’s bottle from abrasion or the harsh weather conditions. Once your product looks new, no matter how long they have been in store, consumers will still appreciate them.

Do you know that Lotion boxes are also an excellent marketing tool? Of course they are. You can print your company logo and other information about your company on these boxes. Potential buyers can easily identify your product with your company logo. Your social media contacts can also be printed at the back of these boxes. It is important to grow your customer base and you can use the Lotion packaging boxes to achieve that.

Grow your business with custom Lotion boxes

To ace the ever increasing competition in the business world, you need to get extremely crafty. Custom Lotion boxes can be produced in different ways. They can be customized into any size, shape or design you want. Customers are always on the lookout for quality products with innovative packaging designs. In fact, their taste for quality products have increased tremendously, due to the different designs and style of product packaging that floods the market every day.

These boxes can enhance the reputation of your business. In fact, consumers can become emotional attached to your products when the packaging and quality of the product is exceptional. These boxes can also be customized with attractive colors. With high color technology such as the CMYK and PMS color techniques, you can choose any unique color you like. Another way to customize these packaging boxes is to provide windows. This will give potential buyers the opportunity to see the unique content inside the packaging boxes at a glance.

The Lotion boxes will benefit your business in many ways. Apart from protecting and presenting your products in a delightful way, these packaging boxes also serve as a cost effective means of advertising and promoting your business.

What the cosmetic industry is saying about the Lotion boxes

The shape and design of lotion boxes makes them very unique. These boxes can be customized into any unique shape to suit your packaging needs. These boxes can also be made to hold one bottle per box or even store up multiple bottles. It all depends on what you want as there are lots of surprising designs you can get from customizing the lotion boxes.

Printed Lotion boxes

These boxes can be printed with high technology such as the digital and offset printing techniques. Making your packaging boxes more attractive is the best way to sell your business to the consumer. Lotion packaging boxes can also be printed with quality ink. In fact, using quality printing techniques for your packaging boxes will enhance your business reputation and help you generate more leads.

Lotion boxes printed with company logo, brand title and other vital information can help to create more awareness. Consumers can also identify your brand easily, once they see your company logo anywhere.

Why Professional

In order to lead in today’s competitive market, the design and style of your packaging boxes must be unique. However, to design the right packaging boxes for your business, an expert is required to achieve that. The professional knows what will work well for any brand and can offer unlimited designing options that will work.

Use of high quality finishing techniques such as glossy, matte, spot UV, embossing, de-bossing can also be used to enhance the appearance of the lotion packaging boxes. Get unique packaging boxes for your lotion products to stand out among your competitors and record more sales.

Graphic Design-Jack-Of-All-Trades

Using visual communication to make a success of your business

Commercial art has proven itself worthy within the business sector. Whereas traditional art or ‘The Arts’ such as fine art for example, is often considered an expensive hobby instead of a stable career path. Commercial art differs considerably. Gone are the days when teachers would encourage their pupils to only pursue a career in Mathematics or Science. There is a future in the visual communications industry too. Since the demand for creative skills are so great within the business sector, it has become very apparent that commercial art plays a huge role in the success of many lucrative industries and businesses. Nonetheless, how can graphic design enable your business to enjoy continual growth and success? What valuable skills can a graphic designer offer your business?

Perhaps it’s best to establish what Graphic design entails. Graphic design is the art of combining text and graphics to communicate an effective message using logos, graphics, brochures, newsletters, posters, signage and any other type of visual communication.

o Graphic Designers find employment within advertising agencies, design studios, the public sector, reproduction houses, video and film labs, printers, newspaper, periodical, book and directory publishers. Designers can also be found working in engineering service industries or management, scientific and technical consulting firms.

o These skilled creatives are able to produce computer graphics for computer systems, design firms or motion picture production firms.

o Basic responsibilities include; developing the overall layout and production design of magazines, newspapers, journals, corporate reports and other publications

o As well as producing promotional displays and marketing brochures for products and services, designing distinctive logos for products and businesses and developing signs and signage systems or environmental graphics for business and government.

o Graphic Designers are also able to develop material for web pages, computer interfaces and multimedia projects, as well as producing credits that appear before and after TV programs and movies.

This proves that whatever your business or expertise, you’ll most likely require the services of a Graphic Designer at some point…

How do Graphic Designers contribute to the world of business?

To develop a new graphic design the needs of the client need to be determined. The message the design should portray and its appeal to customers or users for example. Graphic Designers consider cognitive, cultural, physical and social factors in planning and executing designs for the target audience.

Does a logo have an effect on your business?

A well designed logo also facilitates the process of professionally designed stationery, signage, web sites, television, brochures, etc. If you present a poorly designed logo or you don’t even have a logo, human nature tells people that you may not be doing so well and therefore not worth doing business with. Important factors to keep in mind; Ensure that you can fax the logo to someone and still read it; practice on a dummy letterhead. Consider what the logo may be applied to, paper, clothing, signage, vehicles, etc. This can affect the way the logo is designed and whether it should be a simple block color or complicated with small type which may not transfer to t-shirts well.

What impact does package design have on a product?

Product packaging can be the most important aspect of your consumer product. Packaging design conveys to the consumer the most important features of your product and ensures that your product makes a great impression and is more visible amongst a myriad of bland counterparts.

How can a professionally designed brochure add to the image of your business?

Brochures are a great way to package a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting or given to current clients to pass on to possible referrals. Using a Graphic Designer can free you from having to make all decisions about your brochure by yourself. A Graphic Designer will see the brochure from concept through to successful completion.

Various disciplines within design (To mention but a few)

Advertising Design is essential. Your advert has to be good enough to both catch your target audience’s attention immediately and ‘sell’ your product or service to them.

Direct Mail Design is often thought of as the ‘spam of the post’. However, it provides a snippet of information about your company to a vast audience. Even though the return on mailers is often small, if you do a mail drop of 10 000 and get a return of 5% then that means you have a response from a potential 500 new clients. The design of your direct mail has a substantial impact on its success. If your design does not immediately capture your recipient’s interest and imagination, your direct mail will most likely be overlooked…

Packaging Design can change the perception that your target market has of your product for the better. Whatever the product, the packaging needs to work within the client’s corporate style and marketplace. If your product is vying for shelf space in the retail market, you need to ensure that your clients see your product before your competitors captures their interest.

Visuals can help your target market to connect with your product or service. Visuals can speak to your audience because they make an impact. One thing’s for sure though, visuals and design has something valuable to communicate. Your business can benefit greatly from these lucrative creative skills. Perhaps, you should leave it up to the professionals.

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