Tag: Guide

Beginners’ Guide to Business Intelligence Solutions

Current Condition of the Business Intelligence Tools Market

The sustained interest in Business Intelligence applications has driven large corporations, offshore software development centers as well as custom software development companies to focus on developing a wide range of Business Intelligence Tools suitable for each and every industry. The use of Business Intelligence tools in key industries from aerospace to iron and steel has also increased in recent years due to the uncertainty in global markets. Currently available tools including the Microsoft Business Intelligence software include numerous paid, freeware as well as open source and proprietary software, which are often customized by a custom software developer to suit the requirements of a specific client. Some of the additional categories of Business Intelligence Tools are discussed here and these constitute only a few of the business intelligence reporting tools commonly utilized by the enterprise.

Data Mining

Data mining combines key elements of statistics and computer science with the objective of identifying patterns in large data sets. Currently implemented data mining methodology includes various elements of database systems, statistics, machine learning and artificial intelligence to deliver actionable intelligence to managers, decision makers and data analysts in an enterprise. Apart from the analysis of the available raw data, additional operations performed by data mining process include online updating, visualization, discovered structure post-processing, complexity considerations, metrics to determine interest as well as data management. Data mining is distinct from information processing or large-scale data analysis as the process is based on “discovery” i.e. the detection of something new. As data mining deals with large data sets, various automated and semi-automated solutions are available to carry out the task. Data mining applications developed by any software development company focuses on performing the following tasks- anomaly detection, association rule learning, clustering, classification, regression as well as summarization. Current business applications include data mining in applications related to customer relationship management, determination of successful employee characteristics using HR department data, identification of customer purchase pattern by the marketing department as well as much more. Leading companies engaged in providing data mining tools for use in business intelligence reporting include Extra-Data Technologies, Clarabridge, Versium Analytics, emanio and Polygraph Media.

Data Warehousing

Data Warehousing in simple terms refers to any database utilized for reporting as well as analyzing enterprise data. The data in an enterprise is usually obtained from all over the organization including the HR, Marketing, Sales, Customer Support, Warehouse, administration departments. In some cases, the raw data may undergo a small degree of pre-processing prior to being used for reporting in a Data Warehouse. A traditional data warehouse (a warehouse operating on the extract-transform-load mechanism), houses the key functions by using separate staging, integration and access layers. The staging area stores all the raw data obtained from various enterprise-wide sources. In the integration layer the raw data stored in the staging area is integrated to transform it into a form suitable for analysis and stored in the data warehouse database. The data stored in the data warehouse database is arranged in hierarchical groups, which are accessible by the user through the access layer. Each data warehouse is often subdivided into data marts, which store subsets of the data integrated in the warehouse. The key objective of a data warehouse is thus to store data in a format suitable for analysis by the user using various techniques including OLAP and data mining.

The earliest data warehouses used by an organization were offline operational data warehouses. In these warehouses, the data was updated periodically (fortnightly, weekly or monthly) from operational systems and stored in a report-oriented format. In the next stage of data warehouse evolution, offline data warehouses came into existence. In offline data warehouses, the data was updated regularly from operational systems and the structure of the stored data was designed to aid the reporting process. The offline data warehouses later evolved into Online Integrated Data Warehouses, which updates the data in the warehouse in real-time by recording every transaction performed on the source data. Further evolution of data warehouses has resulted in the creation of the integrated data warehouse, which compiles the data obtained from the various departments of the enterprise to provide users with real-time access to actionable intelligence from all over the organization. Leading data warehousing solutions companies include Accenture, IBM, Igate and Infobright.

Decision Engineering

Decision Engineering is defined as a framework, which unifies various leading practices in the field of enterprise decision-making to improve the overall decision-making procedure by providing a structured approach. The decision engineering process is designed to overcome problems resulting from a “complexity ceiling” of the decision-making process. This “complexity ceiling” usually results from a mismatch between the complexity of a particular situation and the sophistication of the decision-making procedure being implemented. Decision engineering acts as a framework for providing advanced analytic techniques to a non-enterprise user while simultaneously integrating machine learning and inductive reasoning techniques to streamline the organizational decision-making procedure. The use of Decision Engineering as a business intelligence tool by enterprises is still in its infancy and further development would be required before decision engineering develops into a viable business intelligence reporting tool.

Reporting and Querying Software

Reporting and querying software are designed to provide users with access to the data stored on enterprise databases subsequent to submission of user-queries. Such tools are designed to provide a logical format to the available data sets to support enterprise-wide data accessibility as well as speed-up the organizational decision-support process. Currently, various open source business intelligence tools as well as commercial business intelligence reporting software are developed by software development companies all over the world. Some of the leading reporting and querying tools are mPower, Zoho Reports, Cognos BI, GNU Enterprise and JasperReports. Many offshore software development companies in India also provide customized versions of reporting and querying software to streamline the overall enterprise-wide decision making process.

Spreadsheets

A spreadsheet is defined as an interactive computer program, which allows the analysis of available information by use of a tabular format, which originated from the use of paper-based accounting spreadsheets. On a spreadsheet, users can modify the values in each cell of the spreadsheet and are now used widely by the financial sector as a replacement of paper-based accounting methods. The digital spreadsheets allow users to automatically calculate values after making modifications to the available data as and when necessary. Apart from the standard arithmetic calculation support, currently available spreadsheets also features support for a wide range of statistical and financial operations built into this commonly used business intelligence tool. Spreadsheets are probably the most widely used and easily available among a wide range of proprietary and open source business intelligence tools. The first spreadsheet introduced for a micro computer was Visicalc, which was overtaken by Lotus 1-2-3 at a later date. Currently Microsoft Excel, available as part of the Microsoft Office Package, is the leading spreadsheet solution utilized by enterprises all over the world.

A Complete Guide to Choose Customized Business Stamps Online

The stamp is the most convenient stationery to possess as it completes any document or paper in a jiffy! These are also used for putting an official closure, or, for any document to have a conclusion legitimately, it needs to have a good impression. The businesses and companies treat this as essential and foremost stationery to buy online initially.

Here a few important aspects need attention while ordering custom rubber online. There are as follows:

Sizes: Diameter of the stamps you need.

Shapes of Stapes: It can be in various shapes round, square, oval, rectangular or triangular in any shape.

Text Font Style: The style of the font is very important, using a clean and simple font gives better results while stamping on a document.

Text Font Size: The size of a font is very crucial while choosing the design. Too small font size can be tough to read. Using a standard size font can give a better impression.

Logo Design: Logo design should be simple otherwise its proper impression won’t come.

So, here is the compiled guide which will help any institution or individual to buy online. After going through these practical situations the user gets the idea of using this important thing judiciously. Let’s learn from its usage perspective.

Signature Pre-inked:

As the title says, the signature is an implement personalized with an individual’s name for quick and easy authorization of the documents. This kind is available with just a signature or can be customized with signature or name, and used generally, for self- possession. These are bought online with a variety of styles like pre-inked, self-inked, and with handle etc.

Institution or company’s logo:

Usually, it is termed as a company stamp, it is used by the institutions or companies to authorize papers, therefore, it helps in building the identity of a company along with the authorized signature on it. When on behalf of a company or institution a document is served, it is mandatory to have a company seal on it. These are available self-inking, pre-inked depending on your choice.

Self- inking Type –

These kinds are generally possessed by the organizations to simplify documentation and avoid handwritten repetitive notes. If there are ample of the same notes to be put on documents, then, adding these personalized rubber becomes essential. These are available in different sizes and styles like self-inking, pre-inked depending on the note.

Pre-inked Type-

Stamps with a date or company logo with minimal words are often used by companies or institutions, simplifying frequent and repeated signing. It allows quick actions on putting a closure to the document on behalf of the company. You may customize them the way you want it to be like a round or rectangular kind with a pre-inked or self-inking.

Generally, we ignore the small details to mention while ordering a rubber stamp. We need to focus on the tiny stuff that has a useful impact while imprinting the documents. The self inking types are one of the useful one to get the best result while marking. Generally ink bleeds if the ink quality is poor, in case of self inking quality of ink is very good. So, the impression is very clear and good. It is one of the important things we generally ignore that can make a huge difference.

MLM Training – First Timers MLM Training Guide For Network Marketing Success

My first day in MLM Training!

I was both excited and nervous because I had just completed my first “NDO” or New Distributor Orientation with my Millionaire upline from Taiwan. He had joined Amway more than 10 years ago, became a Diamond in Amway but quit later and switched to Nuskin. He became a Team Elite Million Dollar Earner in Nuskin and now I believe he has made over 10 million US Dollars in MLM.

My upline said, “This business is very simple. All you need are these 4 pieces of paper!”

“Hmm!” I was kinda skeptical, yet I had to believe him because he is successful.

So he dug out a few pieces of paper from his pocket and started writing down on the whiteboard.

1) 2 Important Concepts:

i) Long Term Thinking

ii) 100% Duplication

“Ok! the first important concept in our training today is to have LONG TERM THINKING!”

Then he started to explain about why MLM or Network Marketing is a long term business just like any other traditional business, minus the problems of traditional businesses like employee problems, logistics problems, management issues etc! which are all handled by the MLM or Network Marketing company.

All you have to care about is “Building your network of distributors around the world”.

“Give yourself the next 1 to 2 years to build a solid network of distributors around the world and you will become the owner of a multinational network that generates solid income for you every month, even if you are sleeping in Singapore and others are still awake in Japan.”

Now that sounds really exciting to me!

The next 1 or 2 years all my friends would still eating textbooks for breakfast in university, while I would be building my pipeline to early retirement.

And so I did exactly that, I told myself, “For the next 1 to 2 years, I will give 110% to my network marketing business!”

2 years later in 2003, my network grew from Singapore to Malaysia, China, Indonesia and I had customers from as far away as Japan, Taiwan and Hong Kong!

So that is exactly what YOU MUST DO too, commit to give yourself at least 1 to 2 years to build your business!

Have “LONG TERM THINKING!” and treat your network marketing business like a real business!

Important concept number two, “100% Duplication”.

“Duplication is the key to success in network marketing, however to quote this example!

1 x 1 = 1

0.9 x 0.9 = 0.81

0.8 x 0.8 = 0.64

0.7 x 0.7 = 0.49

0.6 x 0.6 = 0.36

0.5 x 0.5 = 0.25

and so on!

If we are to put that in percentages as in 100%, 90%, 80%, etc! it simply means that the less you duplicate the successful system that your upline taught you, the less your chances of success!

Well, that seems to be quite logical to a certain extent.

McDonald’s uses franchising to expand their business around the world and if you notice McDonald’s will always maintain its brand capital “M” and colors “yellow and red” theme in their fast food restaurants from USA to China and even Russia.

The system is 100% duplicated across the globe.

Once you understand this concept, you realise that you should trust your successful upline and use the system they are using to achieve success.

“Do not reinvent the wheel unless it’s to make it more efficient!”

Every network marketing company or organization should have an efficient and effective duplication system that everyone in the organization can copy easily to achieve their own level of success in the business.

“Ok, so follow my successful mentor and I will not go wrong! I get the message.”

“Do you?”

Then my millionaire upline wrote on the board,

2) Why 100% Duplication?

i) To avoid unnecessary mistakes

ii) To have a stable network

3) How do you duplicate 100%?

i) There are 3 steps you must go through,

Learn; Do; Teach

ii) There are 3 elements of the Support System that will help you as well,

Successful Leaders; Events; Tools

“Your aim in this business is to first be a good student, then become a good teacher and finally become a great leader!”

“First you must be willing to leave behind all your baggage from your previous job or business and have a BACK TO ZERO mentality, so that you can start on the right foot and we can guide you in the right path towards success!”

“After that, once you have reached a certain level of success in the business, your role switches to teaching, guiding and leading your team towards their success!”

Thus, the 3 steps to success in your MLM business is to first be able to go back to zero and start learning the ropes, then lead by example and take action to achieve success, before finally teaching others to do the same.

While you play a vital role in your own business, your company or organization should have a proper support system that provides you with a number of successful upline or sideline leaders who are already successful.

These leaders act as mentors to keep you on the right track and lead you in the right direction. They are very approachable, willing to help you learn and overcome difficulties that you will meet along the way.

There should be regular company or organization level events which cover training sessions, motivational rallies, experience sharing and company meetings ranging from small team gatherings to big hotel meetings.

The bottom line is, network marketing or MLM is still a people business and people since the dawn of time, need to gather together regularly.

“Just like a piece of red hot burning charcoal in a flaming bon-fire, if you take out that lone piece of charcoal and move it away from the bon-fire, what happens to that lone piece of charcoal?”

“It starts to cool off!”

“What happens if you put it back into the bon-fire again?”

“It heats up again and helps the bon-fire to continue burning brighter than before!”

This is the rule of survival in MLM or Network Marketing.

“Meetings and events are where people re-charge. Small meetings create small decisions. Big Meetings create BIG DECISIONS”.

Finally, any solid network marketing or MLM company must have powerful marketing tools that help the distributor share the company’s message easily with anyone they can come into contact with.

“You can’t win a battle without guns and bullets!”

Similarly, you can’t win in network marketing without the proper tools.

Tools refer to things like a company magazine which explain everything about the company, products, pay plan and system clearly and simply to the person who you pass the magazine to.

Tools refer to things like an audio CD that anyone can play in their car or listen to at home with a CD/Mp3 audio deck and have one of your top successful leaders present the business opportunity to them while you wait to make a follow up call the next day.

Tools refer to things like a Video DVD that anyone can play in their DVD player at home or on their laptop/desktop computer and again have a top leader present the business opportunity to them professionally.

Tools refer to things like a website that combines the contents of the magazine, audio CD, Video DVD and your personal contact information into an ALL-IN-ONE online information resource that runs 24/7 everyday, never sleeps and does all the talking and presenting for you while you are sleeping at home!

All these tools and more which I can just keep on listing will dramatically simplify, automate and duplicate our efforts a thousand times more than what you can do alone.

Your role in the business is just to LEVERAGE the tools and “PASS THE INFORMATION” onto as many people as you possibly can every single day.

“Can you learn how to pass a CD or DVD to a potential distributor or customer?”

“Can you learn how to pass a magazine to a potential distributor or customer?”

“Can you learn how to give someone your namecard with your website address on it?”

“Heck, nowadays with email and text messaging on your mobile phone, all you have to do to start the business is email or text message your website address to everyone on your contact list and invite them to check out your website and your new business!”

“Now that’s what I call simple duplication!”

Point Number 4!.

4) 8 Daily Habits

1. Show the Plan

2. Share the Products

3. Listen to a training audio

4. Read a recommended book

5. Report your progress to your upline

6. Invite a guest to a weekly event

7. Use the products yourself

8. Add a new name to your list

Now, as in Stephen R.Covey’s best-selling book “The 7 Habits Of Highly Effective People”, if you want to become successful in network marketing fast, you have to change your daily habits to become highly effective and highly efficient.

A successful network marketer must not only expand his social network constantly, you should devote a lot of time to personal development and growth.

1. Show the Plan:

Show someone a Video DVD or magazine and explain that you are looking for business partners and the DVD or magazine explains your business proposal in detail.

2. Share the Products:

Show them a sample of your products and explain the unique value and benefits it brings to the consumer.

3. Listen to a training audio:

Listen to training audios to upgrade your knowledge about the company, products, pay plan and the duplication system.

4. Read a recommended book:

Read books that will upgrade your personal knowledge and help you grow as a leader.

5. Report your progress to your upline:

Call your upline every day to update your progress. If I’m your upline and I do not hear from you in a week, I know that you have not been taking action. On the other hand, if you let me know how many people you have called everyday, I know that you are making progress or doing something wrong that needs to be corrected.

6. Invite a guest to a weekly event:

If you have local events and presentations, make sure to leverage them by inviting your prospects to attend these events. 3rd party testimonials and justification are always better than your own.

7. Use the products yourself:

Network marketing is like sharing a good movie that you watched with your friend and telling them that they should watch it too. So if you do not use the products yourself, how can you possibly share your experience or views with anyone else?

8. Add a new name to your list:

If you are depending on your family and relatives to succeed in network marketing! good luck to you. Although I have seen network marketers who have great and supportive family members, personally that did not happen to me! My experience is that most of my best team members are people who are outside my family circle. So learn to make new friends every single day and find like-minded people who will join your business and your team.

So there you have it, the 8 Daily Habits that you must adopt to achieve success FAST in your MLM or Network Marketing Home Based Business.

So think about it, “What do you really want? I mean, what do you really, REALLY WANT?”

If you really desire greater wealth, better health and more freedom, “JUST DO IT!”

Action speaks louder than words!

ArabAvenue – Your Guide to the Best Neighborhoods in Riyadh

Looking for the best neighborhood and place to live in always turns out to be an ordeal. With numerous factors like safety, accessibility to public facilities, and commute time that one has to keep in mind, the entire process may seem arduous.

Nevertheless, ArabAvenue.com has the right choice for all kinds of residential and commercial properties. Being a leading Saudi Arabia real estate portal, they offer several suitable properties for sale.

Let us look at a list of the best neighborhoods in Riyadh compiled by ArabAvenue.com in this article.

Al Olaya and Sulaymaniyah

Located to the north of the city and part of Riyadh’s thriving business district, Al Olaya and Sulaymaniyah provide admirable living conditions. The most significant advantage of the areas lies in their positive effect on travel time. With the offices primarily in the city’s center, the commute time for all working professionals becomes manageable and effortless.

The housing in these areas tends to be smaller with less spacious surroundings, making this type of accommodation perfect for the young professionals who wish to live closer to their workspaces. With fewer recreational areas, they also create an environment where one can concentrate solely on the task at hand.

Al Olaya and Sulaymaniyah offer their residents multiple shopping malls and transport services. Additionally, the cost of rent and living expenses are acceptable here.

Al Muhammadiyah

Al Muhammadiyah is a prestigious and well-renowned neighborhood in Riyadh. The western compounds here tend to be luxurious and spacious, offering the residents great facilities, excellent restaurants, top-notch schools, and little reason to leave.

The services are moderately priced, making them suitable for and accessible to all. The multiple parking lots make it easier for the people here to own private vehicles.

Al Nakheel

Al Nakheel, another one of Riyadh’s most popular and in-demand neighborhoods, offers numerous luxury complexes with several facilities. Families with children prefer this area due to the multiple famous and reliable international schools present here.

The area presents the potential residents with numerous choices for the type of residence they wish to choose, with several gardens, swimming pools, parks, etc. The best part is that some compounds of this neighborhood have on-site preschools.

Although a bit expensive, Al Nakheel proffers suitable and comfortable living conditions and environment.

Downtown Riyadh

Quality of living conditions wise, Downtown Riyadh provides one of the best neighborhoods to reside in individually or with family. It creates the basis for a great location with its readily available public services, mouth-watering food, multiple shopping districts, and lively nightlife.

What Makes Riyadh A Residential City?

Overall, we say that Riyadh provides superior standards of living. The following are the factors that make it to be so:

  • Tax: Compared to the other cities of Saudi Arabia, Riyadh implements tax at a lower rate. Hence, its residents do not have to pay the overwhelming amount, which is customary for other such locations.
  • Cost of Living: The most eye-catching feature of Riyadh is its moderate living expenses. They are relatively low for all the provided services.
  • Safety: With its strict Sharia laws, the crime rate in the city is not that high. Despite the occasional threats of terrorism, the western compounds are relatively safe and secured.
  • Education: Riyadh has several schools, colleges, and universities, making it a great location to seek schooling.

Quick Guide to Implementing Business Intelligence, Data Warehousing & BPM

Definitions and Overview

Business Performance Management (BPM) establishes a framework to improve business performance by measuring key business characteristics which can be used to feedback into the decision process and guide operations in an attempt to improve strategic organisational performance. Other popular terms for this include; Enterprise PM (EPM), Corporate PM (CPM) Enterprise Information Systems (EIS), Decision Support Systems (DSS), Management Information Systems (MIS).

BPM: Cycle of setting objectives, monitoring performance and feeding back to new objectives.

Business Intelligence (BI) can be defined as the set of tools which allows end-users easy access to relevant information and the facility to analyse this to aid decision making. More widely the ‘intelligence’ is the insight which is derived from this analysis (eg. trends and correlations).

BI: Tools to Access & Analyse Data

Key Performance Indicators (KPIs) are strategically aligned corporate measures that are used to monitor, predict and anticipate the performance of the organisation. They form the basis of any the BPM solution and in an ideal world it should be possible to relate strategic KPIs to actual operational performance within the BI application.

KPIs provide a quick indication on the health of the organisation and guide management to the operational areas affecting performance.

In many companies analysis of data is complicated by the fact that data is fragmented within the business. This causes problems of duplication, inconsistent definitions, inconsistency, inaccuracy and wasted effort.

Silos of Data: Fragmented, Departmental Data Stores, often aligned with specific business areas.

Data Warehousing (DWH) is often the first step towards BI. A Data Warehouse is a centralised pool of data structured to facilitate access and analysis.

DWH: Centralised/Consolidated Data Store

The DWH will be populated from various sources (heterogeneous) using an ETL (Extract, Transform & Load) or data integration tool. This update may be done in regular periodic batches, as a one off load or even synchronised with the source data (real time).

ETL: The process of extracting data from a source system, transforming (or validating) it and loading it into a structured database.

A reporting (or BI) layer can then be used to analyse the consolidated data and create dashboards and user defined reports. A modelling layer can be used to integrate budgets and forecasting.

As these solutions get more complex, the definitions of the systems and what they are doing becomes more important. This is known as metadata and represents the data defining the actual data and its manipulation. Each part of the system has its own metadata defining what it is doing. Good management & use of metadata reduces development time, makes ongoing maintenance simpler and provides users with information about the source of the data, increasing their trust and understanding of it.

Metadata: Data about data, describing how and where it is being used, where it came from and what changes have been made to it.

Commercial Justifications

There is clear commercial justification to improve the quality of information used for decision making. A survey conducted by IDC found that the mean payback of BI implementation was 1.6 years and that 54% of businesses had a 5 year ROI of >101% and 20% had ROI > 1000%.

ROI on BI > 1000% from 20% of organisations

There are now also regulatory requirements to be considered. Sarbanes-Oxley requires that US listed companies disclose and monitor key risks and relevant performance indicators – both financial and non financial in their annual reports. A robust reporting infrastructure is essential for achieving this.

SarbOx requires disclosure of financial & non-financial KPIs

Poor data quality is a common barrier to accurate reporting and informed decision making. A good data quality strategy, encompassing non system issues such as user training and procedures can have a large impact. Consolidating data into a DWH can help ensure consistency and correct poor data, but it also provides an accurate measure of data quality allowing it to be managed more pro-actively.

Data Quality is vital and a formal data quality strategy is essential to continually manage and improve it.

Recent research (PMP Research) asked a broad cross section of organisations their opinion of their data quality before and after a DWH implementation.

– “Don’t know” responses decreased from 17% to 7%

– “Bad” or “Very Bad” decreased from 40% to 9%

– Satisfactory (or better) increased from 43% to 84%

DWH implementations improve Data Quality.

Tools Market Overview

At present BI is seen as a significant IT growth area and as such everyone is trying to get onto the BI bandwagon:

ERP tools have BI solutions e.g SAP BW, Oracle Apps

CRM tools are doing it: Siebel Analytics,

ETL vendors are adding BI capabilities: Informatica

BI vendors are adding ETL tools: Business Objects (BO) Data Integrator (DI), Cognos Decision Stream

Database vendors are extending their BI & ETL tools:

Oracle: Oracle Warehouse Builder, EPM

Microsoft: SQL 2005, Integration Services, Reporting Services, Analytical Services

Improved Tools

Like all maturing markets, consolidation has taken place whereby fewer suppliers now cover more functionality. This is good for customers as more standardisation, better use of metadata and improved functionality is now easily available. BI tools today can now satisfy the most demanding customer’s requirements for information.

Thinking and tools have moved on – we can now build rapid, business focussed solutions in small chunks – allowing business to see data, store knowledge, learn capabilities of new tools and refine their requirements during the project! Gone are the days of the massive data warehousing project, which was obsolete before it was completed.

A typical DWH project should provide usable results within 3 – 6 Months.

Advice & Best Practice

Initial Phase

Successful BI projects will never finish. It should perpetually evolve to meet the changing needs of the business. So first ‘wins’ need to come quickly and tools and techniques need to be flexible, quick to develop and quick to deploy.

Experience is Essential

Often we have been brought in to correct failed projects and it is frightening how many basic mistakes are made through inexperience. A data warehouse is fundamentally different to your operational systems and getting the initial design and infrastructure correct is crucial to satisfying business demands.

Keep Internal Control

We believe that BI is too close to the business and changes too fast to outsource. Expertise is required in the initial stages, to ensure that a solid infrastructure is in place (and use of the best tools and methods.) If sufficient experience is not available internally external resource can be useful in the initial stages but this MUST include skills transfer to internal resources. The DWH can then grow and evolve (with internal resourcing) to meet the changing needs of the business.

Ensure Management and User Buy In

It may sound obvious but internal knowledge and support is essential for the success of a DWH, yet ‘Reporting’ is often given a low priority and can easily be neglected unless it is supported at a senior business level. It is common to find that there is a limited knowledge of user requirements. It is also true that requirements will change over time both in response to changing business needs and to the findings/outcomes of the DWH implementation and use of new tools.

Strong Project Management

The complex and iterative nature of a data warehouse project requires strong project management. The relatively un-quantifiable risk around data quality needs managing along with changing user requirements. Plan for change and allow extra budget for the unexpected. Using rapid application development techniques (RAD) mitigates some of the risks by exposing them early in the project with the use of proto-types.

Educating the End Users

Do not under estimate the importance of training when implementing a new BI/ DWH solution. Trained users are 60% more successful in realising the benefits of BI than untrained users. But this training needs to consider specific data analysis techniques as well as how to use the BI tools. In the words of Gartner, “it is more critical to train users on how to analyse the data.” Gartner goes on to say “… that focusing only on BI tool training can triple the workload of the IT help desk and result in user disillusionment. A user who is trained on the BI tool but does not know how to use it in the context of his or her BI/DWH environment will not be able to get the analytical results he or she needs…”. Hence bespoke user training on your BI system and data is essential.

Careful planning of the training needs and making the best use of the different training mediums now available can overcome this issue. Look for training options such as: Structured classroom (on or off site), web based e-learning (CBT), on the job training & skills transfer, bespoke training around your solution & data.

Technical Overview

Information Portal: This allows users to manage & access reports and other information via a corporate web portal. As users create & demand more reports the ability to easily find, manage & distribute them is becoming more important.

Collaboration: The ability for the Information Portal to support communication between relevant people centred around the information in the portal. This could be discussion threads attached to reports or workflow around strategic goal performance.

Guided Analysis: The system guides users where to look next during data analysis. Taking knowledge from people’s heads and placing it in the BI system.

Security: Access to system functionality and data (both rows and columns) can be controlled down to user level and based on your network logon.

Dashboards & Scorecards:

Providing management with a high level, graphical view of their business performance (KPIs) with easy drill down to the underlying operational detail.

Ad-hoc Reporting and Data Analysis: End users can easily extract data, analyse it (slice, dice & drill) and formally present it in reports & distribute them.

Formatted/ Standard Reports: Pre-defined, pixel perfect, often complex reports created by IT. The power of end user reporting tools and data warehousing is now making this type of report writing less technical and more business focussed.

Tight MS Office integration: More users depend on MS Office software, therefore the BI tool needs to seamlessly link into these tools.

Write Back: The BI portal should provide access to write back to the database to maintain: reference data, targets, forecasts, workflow.

Business Modelling/ Alerting: around centrally maintained data with pre-defined, end user maintained, business rules.

Real Time: As the source data changes it is instantly passed through to the user. Often via message queues.

Near Real Time: Source data changes are batched up and sent through on a short time period, say every few minutes – this requires special ETL techniques.

Batch Processing: Source Data is captured in bulk, say overnight, whilst the BI system is offline.

Relational Database Vs OLAP (cubes, slice & dice, pivot)

This is a complex argument, but put simply most things performed in an OLAP cube can be achieved in the relational world but may be slower both to execute and develop. As a rule of thumb, if you already work in a relational database environment, OLAP should only be necessary where analysis performance is an issue or you require specialist functionality, such as budgeting, forecasting or ‘what if’ modelling. The leading BI tools seamlessly provide access to data in either relational or OLAP form, making this primarily a technology decision rather than a business one.

Top Down or Bottom Up Approach?

The top down approach focuses on strategic goals and the business processes and organisational structure to support them. This may produce the ideal company processes but existing systems are unlikely to support them or provide the data necessary to measure them. This can lead to a strategy that is never adopted because there is no physical delivery and strategic goals cannot be measured.

The bottom up approach takes the existing systems and data and presents it to the business for them to measure & analyse. This may not produce the best strategic information due to the limited data available and data quality.

We recommend a compromise of both approaches: Build the pragmatic bottom up solution as a means to get accurate measures of the business and a better understanding of current processes, whilst performing a top down analysis to understand what the business needs strategically. The gap analysis of what can be achieved today and what is desired strategically will then provide the future direction for the solution and if the solution has been designed with change in mind, this should be relatively straight forward, building upon the system foundations already in place.

Advanced Business Intelligence

The following describes some advanced BI requirements that some organisations may want to consider: Delivering an integrated BPM solution which has business rules and workflow built in allowing the system to quickly guide the decision maker to the relevant information.

Collaboration and Guided Analysis to help manage the action required as a result of the information obtained.

More user friendly Data Mining and Predictive Analytics, where the system finds correlations between un-related data sets in order to find the ‘golden nugget’ of information.

More integration of BI information into the Front Office Systems e.g. a gold rated customer gets VIP treatment when they call in, data profiling to suggest this customer may churn, hence offer them an incentive to stay.

Increased usage of Real Time data.

End to end Data Lineage automatically captured by the tools. Better metadata management of the systems will mean that users can easily see where the data came from and what transformations it has undergone, improving the trust in the data & reports. Systems will also be self documenting providing users with more help information and simplifying ongoing maintenance.

Integrated, real time Data Quality Management as a means to measure accuracy of operational process performance. This would provide cross system validation, and verify business process performance by monitoring data accuracy, leading to better and more dynamic process modelling, business process re-engineering and hence efficiency gains.

Packaged Analytical Applications like finance systems in the 80’s and packaged ERP (Enterprise Requirement Planning) in the 90’s. Packaged BI may become the standard for this decade. Why build your own data warehouse and suite of reports and dashboards from scratch when your business is similar to many others? Buy packaged elements and use rapid deployment templates and tools to configure them to meet your precise needs. This rapid deployment capability then supports you as your business evolves.



BI for the masses: As information becomes more critical to manage operational efficiencies, more people need access to that information. Now the BI tools can technically and cost effectively provide more people with access to information, BI for the masses is now reality and can provide significant improvement to a business. The increased presence of Microsoft in the BI space will also increase usage of BI and make it more attractive. BusinessObjects’ acquisition of Crystal and recent release of XI will also extend BI to more people, in and outside the organisation – now everyone can be given secure access to information!

Conclusion

The potential benefits from a BI/DWH implementation are huge but far too many companies fail to realise these through: lack of experience, poor design, poor selection and use of tools, poor management of data quality, poor or no project management, limited understanding of the importance of metadata, no realisation that if it is successful it will inevitably evolve and grow, limited awareness of the importance of training….. with all these areas to consider using a specialist consultancy such as IT Performs makes considerable sense.

New Small Business Loans Starter Guide: What Are Your Options for Financing As a New Business Owner?

It’s not easy at all for new businesses to get all of the funding they need. Even if you have excellent personal credit, you still might have trouble obtaining all of the business money you need. The good news is that there are a variety of options available these days, including online banks and crowdfunding. Just take the time to research all of the new small business loans and determine which ones you should try going for.

Microloans might be worth looking into as well. There are SBA microloans, which are typically available up to $50,000, as well as non-profit organizations that offer micro-lending options for up to $35,000.

Before applying to any kind of loan, there are a few factors you must consider about your own finances. In addition to your own credit report, you need proof that you will be able to repay the loan. Make sure you communicate any experience and expertise you have that will be directly applied to the business you are trying to establish.

You’ve probably come to the realization that new small business loans don’t come with the lowest interest rates. If you’ve been in business for less than two years, you will have a more difficult time qualifying for a big loan with a low interest rate. If your credit isn’t the best, you might have to put up some collateral and get a secured loan.

New Small Business Loans for Equipment

If it’s primarily equipment you need, then go for an equipment financial loan. This type of loan is specifically designed to help organizations pay for the equipment and machinery they need for getting started. They are similar in structure to a traditional loan, although the repayment terms can be for a longer period of time. Keep in mind that the proceeds can ONLY be used to purchase the machinery / equipment you need. The downside to an equipment loan, obviously, is that if you default, the lender has the right seize that equipment.

While some entrepreneurs actually take out a personal loan to fund their startup, this might not be the best idea considering that if the business should fail, you and you alone will be responsible for it. Not only will the business fail, but your own personal credit will be destroyed.

Your best bet is to look for new small business loans with online lenders, such as US Business Funding. There are many options available, such as vendor programs, equipment leasing and financing, working capital, and so forth. The approval rate is very high, and you can get started right away.

An Incredible Guide to Use Social Media for Business

Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Post videos: The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures: If your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile: As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional: Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available: There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags: Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

Now, when you know the tips for making engaging posts, creative images and impressive content for your social media campaign, let us check where to put these posts.

Here are the popular platforms for social media:

Facebook: As we all know that Facebook is one of the top social networking sites in the world and it tops in India, it can give you great business. Ever since Facebook came, more and more people are joining it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to get global audience.

Facebook Messenger: Also known as Messenger, it offers text, voice and video communication and you can use it for the promotion of your brand and also for telling your customers about the new things happening in your company.

Google Plus: People were not very sure of its success when it was launched in 2011, but today there are more than 500 million users on Google+, which is also known as G+. You can easily add people of similar interests and organize your connections with this platform. It has a global reach and you can post and share your images, texts, videos and web links on G+. Being a product of Google, it helps in indexing the content on Google really fast.

Twitter: It is a micro-blogging site which offers a unique feature of sending your messages in 140 characters. If you can be miser on characters and you know how to build unique and catchy content, you can advertise your business effectively. You can interact, communicate, pass information, talk about the latest news and target your audience with your products by using Twitter. It is a powerful platform where you follow people and they do the same. You can like or re-tweet posts which you find interesting and send personal messages on DM (Direct Message).

LinkedIn: It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in the similar field LinkedIn is the perfect platform. Here you can check the profiles of professionals because it has their education qualification, past work experiences, business network. Also, if you want to build a network of local professionals, you will find countless registered users.

YouTube: Founded by three former PayPal employees, YouTube is the most popular platform for video sharing. Each month, more than 1 billion visitors hit the website. You can upload your videos and reach maximum potential clients through video advertising on YouTube.

WhatsApp Messenger: For instant texting, WhatsApp is a great platform which you can use for your business. You can share texts, images, videos and voice clips through your Smart phone or Tablet. It is an effective platform for instant communication with your customers. You can also run your company’s ad campaign on WhatsApp.

Instagram: Instagram is a Social Networking platform where you can upload your pictures and videos. It has an amazing feature of filters through which you can edit your pictures and this makes Instagram a unique platform loved by millions of users. Instagram came in 2010, and Facebook bought it in 2012. Since then, the number of people on Instagram has up surged in a very high pace (as Instagram is linked to Facebook profile). Popular for its hashtags, Instagram can help in getting your business content viral instantly.

If you are not a part of these platforms, you must join these and start uploading your stories. It will not take much time to reach your target. So, you know what to upload of Social Media, where to post your content, your work will not end here, you will have to monitor your activities and the results. So that if you are not getting the desired traffic or result, you can change the strategy or work harder.

Managing and monitoring Digital Media:

It is not an easy task to manage all your accounts for Social Media and it is a time consuming task to login and log out from each of the sites. To make your task easier, you should start using Hootsuite and to manage your multiple Twitter accounts Tweetdeck is a perfect option.

· Hootsuite: It is one of the amazing options to monitor your postings on social media. It helps you in checking any activity involving your company or name. It also shows the areas of your interest.

· Tweet deck: If you use Twitter, you must not miss this resource. It will help you in managing multiple Twitter accounts plus it helps in organizing the mention and other engagements. You can jump into any topic of interest by searching it instantly.

Analyzing your social media insights:

To analyze the insights of your social media for business, you can use any of these services:

• HubSpot: If you want to see how far your social media efforts have gone, you must use this resource. It will let you know all about your social media posts.

• Facebook Page Manager: If you run a Facebook fan page, you must check the insights. It will help you in monitoring the traffic. You can check the most popular posts, from where the traffic comes and you can also connect with your audience by replying to them directly.

• Seesmic: For those who want to manage all the Social Media accounts from a single resource, this is a great application. You can use Seesmic on your desktop as well as a Smart Phone.

• Klout: Another amazing platform to check your Social Media reach is Klout. It helps in checking the most popular hashtags, posts and your overall progress of the Social Networking Sites.

My Beginner’s Guide to E-Product Development

Introduction

The internet is an elephant, so to speak. So how do you eat an elephant? One would say one piece at a time. Every internet guru has his own views about how to succeed in the internet or online, but like any other thing in life, there is no one perfect way, or one size fits all. Some say content is king. Some say begin with a list. Some say begin with 100% automation. Content, list, and automation all matter, but what about the person that is just beginning and doesn’t know his left from his right? I believe a beginner should start with a product to prove his credibility and from there move on to building a list while at the same time gradually working towards automating his website to work on autopilot.

A Caveat about Starting With a Product

Having said that it’s better to start with a product, I believe it’s appropriate to throw in this qualification by saying that at the highest levels, you can actually sell a product you have not yet developed to your list or followers, but as a beginner, you may not be able to employ that strategy. At its most basic, it involves telling your followers that you have a product that is coming out in say 90 days or 180 days time and any one among them that buys in advance would get it at 30 or 20 percent discount. Some may decide to buy and you can then use the cash to develop the product. This strategy is for already well known “brands” like Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins to mention just four.

How to Develop Your First Product

This presentation focuses on how you can develop your first product. The truth is, in internet business, you don’t have to wait until you have a perfect product. Just begin and continue improving along the way. If you compare cars or any product for that matter made in the 1970s, 1980s and 1990s and 2000s, you notice that they keep getting better in terms of design, sleekness, and performance, to mention just three aspects. That should be your aim. Start, and keep improving day in and day out.

In this presentation, the focus is entirely on electronic products (eProducts), not the selling of physical products online, which is referred to as e-commerce. I’m assuming that you’re already an expert operating in six dimensions as an author, trainer, speaker, coach, consultant, seminar leader and now gunning for the seventh dimension, information marketing. If you don’t consider yourself an expert, don’t worry too much, we’ll come back to that and the scales will fall off from your eyes. Even if you’re not operating in any of the dimensions yet, say you’re just an employee, don’t worry, this presentation will open your eyes to the possibilities ahead. The author of the book Instant Income, Janet Switzer, listed over 52 eProducts one can develop in her Maverick Program but we’ll limit ourselves to just the simplest products as this is a beginner’s program.

Understanding or knowing which products to develop, the demand for those products and how to position your products are beyond the scope of this presentation. Also marketing, selling and launching your product are outside the scope of this presentation. Having covered those preliminaries, let’s dive in on your product development journey.

Products Suitable For E-Copies

The main products that you can easily convert to e-format are:

• Books

• Music

• Courses (seminars) – these are generally referred to as “How to Products.”

• Speeches

• Research findings

The Top 7 Most Lucrative “How to Products” Areas In the Expert Industry

According to Brendon Burchard, in his book The Expert Messenger, the seven most lucrative how to product areas are:

1. Motivation Advice

2. Leadership Advice

3. Financial Advice

4. Business Advice

5. Marketing Advice

6. Relationship Advice

7. Spiritual Advice

E-Product Formats

The main formats are:

• PDF

• E-pub

• Mobi

• Audio (MP3)

• Videos (MP4)

Sites For Uploading Your E-Products

Having made or created your product, the next thing to do is to launch. You can launch your products through a combination of channels, including:

• Your website

• Third-party websites

• YouTube

• Vimeo

• Stitcher

• iTunes

• SoundCloud

• CD Baby

• To your List through an e-marketing platform, example, Mailchimp.

The Various Product Formats In Detail

Let us now take the product formats one at a time in slightly more detail.

PDF (Portable Document Format)

One of the easiest ways to join the online business as an expert is to start with training course, workshop, seminar or a book. Your book in particular can and will open doors especially if you can write a New York Times best seller. For a beginner, that might be far-fetched so let’s just begin with a good book or a well thought out course. Having done your book or course (this applies too to seminars and workshops), you save in word or PowerPoint and convert it to PDF. PDF (portable document format) is a special format developed by Adobe and can be bought online or better still buy the CD and install in your laptop. Once converted to PDF, no one can amend or tinker with your product and you can upload it to your website and start selling. Sounds so simple? Yes! Technology simplifies things. Anybody with a laptop or smart-phone can buy your product and start enjoying it right away. Most new generation laptops and smart-phones have PDF reader pre-installed or you can simply download an app that enables you read the PDF document.

E-Pub

E-Pub (ePub) is short for electronic publication and is an eBook file format that the majority of devices, including iPad, android smartphones, tablets, computers, or e-readers can read. To convert your book to e-Pub requires a special software, which an average business centre can help you achieve. If you cannot get a business centre near you to convert your book to epub, you can do it online through a company by the name Allzone.

Mobi

Mobi is especially peculiar to Amazon Kindle as that is the only format that Kindle uses. Starting in 2011, some analysts projected that within five years there would be over 53million Kindles worldwide so if you want one of the Kindle users to buy your book, you have no choice but to have it in Mobi format. But there is good news. Amazon does not even require you to convert your book into Mobi before uploading to Amazon. You can upload to Amazon in Word format and Amazon KDP (Kindle Direct Publishing) will automatically convert it to Mobi for you.

MP4 and MP3

Just a few years ago we were using what was then known as CD (compact disc) before the mp3 format, which is an audio coding format for digital audio, was introduced. The mp3 (or MP3) format can store enormous amounts of sound so you don’t need hundreds of CDs as before. Your finished work can be converted to mp3 very easily to be listened to using digital devices including smartphones, iPads and laptops. Don’t worry about how to do this as an average sound or video editor would handle the technical aspects and help you uploaded your product to Stitcher, SoundCloud or CD Baby. Editing is not very expensive and goes for as low as $5 for a one hour episode depending on the editor and the fee keeps coming down as more and more people master the art of video editing.

Videos

Videos are what make the internet tick. Video engages more than any other medium so it’s a must you learn how to do video. And the good news is that it’s not as complex as you may imagine. You don’t even need any technical skills. Direct-to-camera video is the one you make with an ordinary camera or camcorder. Camera comes highly recommended compared to camcorder not only because cameras are generally smaller in size and cheaper, but because they develop less heat compared to camcorders. Initially, you may have to rent the camera but with time, you may decide to acquire your own. The most popular camera type is Canon, but you can also make videos with your smart phone however there is a slight drawback as you may not be able to edit or get audio or MP3 out of a smart phone so having a camera has advantages.

The other type of video is the one you make with a software. For Windows computer, you use a software called Camtasia and for Apple computers, you use what is called screenflow. You have to pre-install camtasia (or screenflow if you’re using Mac) in your computer to begin with. Let’s focus on Windows computers since that is the one I use. Having installed camtasia in your computer, the other processes are pretty straight forward. You first prepare your presentation in PowerPoint. When your slides are ready, you put on the earphone and plug in the voice converter or adapter and switch on camtasia. Once camtasia is on, you start speaking and as you finish with one slide, you move to the next one until your presentation is over. Once your presentation is done, you save what you have done for editing and viola your video is ready and you can upload it to your website, YouTube or Vimeo. Editing is not very expensive and it’s not something to worry about as an average business centre can handle it for you.

There is yet a third way of producing videos. This is different from camtasia video we just described above. In this case, there are actually companies that specialize in helping you make videos by providing you with prepared templates. One of them, which I use, is a company called Animoto. What you do is you sign on to Animoto and they give you the architecture to do a video complete with background music. You simply register with the company and once you log-in you just follow the straightforward instructions for preparing a video.

Animoto has free and paid versions of the service. The paid version starts at about $96 per annum. You don’t need any skills to do a video. The website provides all the needed headings, such as description of video, which you fill in and upload the pictures and provide a description of your video and viola, your video is ready. In the free and lower end paid versions, the company’s logo, Animoto, will appear on your video, but in the premium versions, nothing appears so no one would know you used Animoto. For the very high end versions, you can even customize by putting your name or company’s name and logo on the video. For the free version, you’ll be provided with a maximum of 6 place holders for just 1 minute video and no more. If you want longer videos then you have to go for the paid versions.

Conclusion

A journey of a thousand miles as the saying goes begins with one step. Internet or online expert business sounds and appears hard when you have no one to guide and show you the way. The fastest way to cut your learning curve is to get a coach and you’ll be up and running in no time. In our Expert Empire Program we guide you through how to develop e-Products.

Digital Marketing: A Guide to Marketing

Business owners have gone through a lot of challenges when it comes to marketing their businesses on the internet. The digital market looks assuring for most business owners because it is not hinged on the web or online marketing ideology; instead it uses an integrated approach that involves mobile marketing and other distribution channels which make for real-time reporting and assessment of campaign efficiency.

Aside from that, by using different digital market channels to promote your products and services, you can rise above traditional constraints (like time zones and geography) to connect with your targeted audience. Also, the different digital market channels can help you polish your marketing vision with palpable precision to pursue particular niche segments in the broader market. If executed effectively, it can be an extremely helpful move.

Here are some of the effective techniques that can help you ease your way into the digital market industry:

  • Have a planned and well-designed online profile.

  • Provide multiple channels for customer communication.

  • Set your goals clearly. Be plain about what you want to accomplish; then start planning to reach your goals. When using your site as a means for marketing, consider drawing visitors through search engine optimization (SEO). You also have to put together a good system for correctly and carefully monitoring movements on your site.

  • Do keyword research by researching keywords and keyword phrases related to your business, products, or services.

  • Make sure that you understand how your customers consume information.

  • Assist your customers. Create a blog or website and make it a stand-alone platform for marketing. With this site or blog, you can impart useful information about your products or services; express your thoughts or concerns on specifics topics and provide detailed answers that your audience might be looking for.

  • Invest wisely in your website. Since your site is your online image, make sure that it represents you and your company in the best possible way.

Understanding the above digital marketing techniques is a great way for any business owner to properly handle web marketing, sell products online, understand the rules of new media, and interact with a new generation of customers.

As we all know, the digital market industry is rapidly changing. Developing technologies (as well as how people are utilizing them) are changing not just how we get our information, but also how we communicate and work together with one another on a global scale.

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