Tag: Salons

How To Fill Out The Creative Brief Form To Get Your Hair Salons Logos Design?

You are sitting in your drawing room and planning to launch your new beauty parlor this time because your last business failed miserably?

If that’s the case then you have reached the right place for this article will let you understand how to come up with a lucrative business. Whether you are launching a nail, hair or a complete beauty salon, you will require a proper exposure because now we can find a beauty parlor at every corner of the street. Therefore, how you will look standout from the rest of the parlors if you don’t have something unique in your hands. Yes, we are talking about hair salons logos design.

This is the industry most appealing to the women because it revolves around neatness, visual appeals and outward beauty. Although, there are many salons that are serving men as well but what can we do about the stereotypical image of beauty parlor. Anyhow the corporate identities should also reflect feministic approach from every angle of it. The following informational text will deliver some ideas for those who want to end up on a perfectly designed brand recognition device for their beauty parlor.

Filling out the creative brief form:

If you will head towards a professional graphic design service, they will ask you to fill out a form which will pay them as much information of your expected logo design as possible. Tell them what are your ideas about creating a brand mark for yourself? For instance, if you want to relate it to a specific beauty treatment like facial, aromatherapy, pedicure etc. or you want it to show overall concept of a beauty parlor.

You must also think what kind of target market you are catering to, for example; if you are running a beauty parlor in a high class society then you might prefer something that is sophisticated, elegant and simple. You can search for sample creative briefs that a graphic design company may give to their clients so that you can get an idea of what they may ask you.

Natural pictures will definitely do better:

Cultures vary from places to places which may be exhibited from your brand identity but that will be something common. Instead of this, you can go for beauty symbols inherited from different cultures to give your corporate identity a refreshing look. For example; Greek or Chinese or Indian beauty symbols will help you develop a new look but it is also important not to come with something totally out of the world which doesn’t relate to your local beauty salon at all.

Another good idea will be to dig out some material from internet. Try searching for beauty symbols or hair salon logos through Google image box to get some ideas and then suggest them to your professional graphic designer to deliver you with something like that but make sure you are not copying it at all.

Therefore, look at various possibilities to come up with different unique concepts for your brand mark identity before filling out creative brief form.

Magazines For Salons – Keeping Your Customers Happy!

As a salon owner, you already know that you are in a tough business, a business in which you must possess more than just skills to succeed. This is a business in which you have to maintain friendly and personal relationships with your customers to make them feel at home in your salon. This is what makes you unique and helps you stand out from the crowd. Smart salon operation involves many different management decisions like choosing the right interior decor and staff to maintain a light, and friendly environment to cater to the various needs of the customer.

One crucial aspect of salon management is how you occupy the customer when he is waiting for his appointment or between procedures (like waiting for the color to process). Depending on the convenience and preferences of your customers and you, consider offering electronic media, snacks or just conversation. Keep in mind that magazines are and always have been the best way to entertain your waiting customers.

Magazines helps in covering the diverse interest of any number of customers that come in your salon. Some like sports and health and some are die-hard fans of machines and technology and would like keep themselves updated about those fields. Magazines cover so many aspects of life, like fashion, styling, technology, health, sports, economics and politics, they provide the customers with the opportunity to pass time while pursuing the topic they find interesting.

But covering all the leading brands and providing different reading material can prove to be an expensive step. One can minimize the cost of subscription bills by just planning ahead. First, identify your customer base. Try looking for periodicals that overlap interests. Divide your customer base on the basis of gender and ethnicity and find overlapping interest fields and cut the unnecessary magazine subscription costs.

Seek general interest magazines that run consumer interest pieces, how-to articles, news and profiles. The best selection of magazines include Reader’s Digest, People, Time, Vogue, Outdoor Life, Allure, Ebony, Elle, Self, Shape, Seventeen, Family Circle, Teen Vogue, Glamour, Parents, Latina, Shape, Working Mother, Automobile, Cosmopolitan, Texas Monthly, ESPN Sports, Better Homes & Gardens, Field & Stream, Car & Driver, Road & Track, Consumer Reports and more.

Magazines are a great tool to enhance the ambiance of your waiting room. They can be used to improve client mood. Most importantly, the customers appreciate the presence of magazines that make waiting time pleasurable.

Exit mobile version