Customers Archives - GUJRAT INDIA

Three Dimensional View on Customer Satisfaction – Are You Successful in Delighting Your Customers?

Customer satisfaction is indeed one unique aspect, that makes an organisation enjoy the privilege of having loyal customers. To satisfy your customers is a big deal, and unless you put your heart and soul into the process, you cannot strike the right chord. It is much easier said than done. In simpler terms, we say we are satisfied, when we get, what we perceive. In business terms, satisfaction has many more dimensions to it. Statistics tells you the number of consumers in your area, but, to convert them into your customers is the real challenge. Are you geared up to delight your customers and retain them forever by giving something extra, that your competitors are incapable of!Then you are the master of your own game of business. But, mind you, the intentions should be noble.

Everwin corporation is planning for a big leap in the aviation industry. The chairman, Mr. C, wants to make his airline service to be the much sought out “low-cost and customer oriented”. He needs to prove to the whole business world and particularly to his arch corporate rival, “Dart and Tart airline carrier’s”, managing director, Mr. Jacomino lutafa, that he can reign supreme in any venture he chooses. This is one quality in Mr. C, that his employees are much amazed about and sometimes annoyed. Is there really a need for him to supersede somebody? He is a multi billionaire and tops the Forbes list every year. But, I tell you, this is the kind of attitude we witness in many of the hard core businessmen who try to surpass themselves, in every opportune moment. The passion for achievement, changing the impossible into possible makes them take up the challenges into their stride.

Coming back to the story, Mr. C, aptly named his airline carrier as “Everwin Aviation”, and now I’m able to see that there is a corporate board meeting going on in the chairman’s cabin and it is called the “Caramel” named after his wife. I really appreciate Mr. C’s love for his wife, he tries to exhibit it in every possible move. The conversation was aimed at transforming their airline into number one position and the probabilities for enhancing the services through recruitment and training processes. Nik, the lovely lady in her thirties, the personal assistant of Mr. C, was all ears for what was transpiring across the table and the efficiency was apparent by the deft movement of her fingers over the notepad like lightning strokes.

Well, everybody were trying to speak parallelly and at once that irritated the chairman, Titan, the chief executive tried to bring the situation under control by addressing the gathering louder, “Hi Folks, Let’s not waste our precious time. Everyone of your contribution is important to this discussion and let’s hear it from you, one by one. Even let’s not waste our time and I’ve summarised the discussion and the outcome for your convenience.

Aircrafts could be leased for the time being, until, the company stabilises itself and reaches “breakeven, “to cut down expenditure.
It was decided to recruit and select people who had positive attitude and focus on customer service.
Resourceful training sessions to the pilots, in-flight attendants, people involved in air-craft maintenance, people involved in booking etc. ,
A training centre to be established under the control of Human Resource Personnel Department.
Design of the aircraft must be unique and express the mission, let’s say, “We will fly you through”.
Refreshments and food of the highest quality
Defined and refined behavior of the in-flight crew, a pleasant ambiance for the commuters
Attractive promotional offers, like, complimentary stay in a five star hotel suite, if you book tickets in first class.
Ultimate focus should be around safety, security, satisfaction, entertainment and honor.

Mister Dumpy, the CEO who should’ve chaired all these proceedings woke up with a sudden start. Alas, his dream was cut off in the middle by the commotion created by the discussion. Mister Dumpy the dumbest, did know the knack of sleeping with his eyes well open. That comes under the highest science of yoga which many of us can’t get hold of. He had listened to the discussion only from half-way, so you cannot blame him for his suggestion to include, bacon egg and cheese sandwich for breakfast in the aircraft menu.

Now, Mr. C’s airline carrier is the best that covers the length and breadth of the Pacific and the Atlantic.

Salon Magazines – A Smart Way to Keep Your Customers Coming Back

In recent years, the beauty industry has been thriving as more and more people are becoming conscious about their looks and style. Be it a small family dinner at home or a grand event, people are self-conscious and want to put their best foot forward. It is because of this reason that you can find a salon in almost every location. This business has increased so much that the revenue has doubled in the last decade.

Why Visit a Salon?

Some people, especially among men, believe that visiting a salon is a waste of time as they may style your hair right at home. All you know to do is open up YouTube, look up the tutorials, gather the material and get the look. But it’s much easier said than done. These tutorials are performed by experts who have great experience and can work efficiently. When you try to get the same look, either it takes up a lot of your time or you end up ruining your hair and makeup.

Going to a salon is much more helpful because experts in a salon can do your hair and makeup just the way you want it and in much less time. Also, if you do not have a particular look in mind, they may be able to guide you for a look based on the occasion for which you are getting ready.

How do Salon Magazines Help?

Spas and salons are one place where people come to relax and pamper themselves. These places have to cater to a large number of people at any given time and the services provided can take up from around half an hour to as much as five hours. If customers become bored, they may later view their experience negatively.

Salon and spa magazines are specially designed for women and men who take special care of their grooming. They provide a lot of tips to the people with various hair and skin problems. They also advertise various products provided by different skin and hair care companies. While you wait or receive a treatment, reading these magazines can not only help you avoid boredom, but may also provide you with style tips.

Because you visit a spa to relax, reading these magazines in peace can give you a relaxing break.

Reading while waiting makes the time fly by. If the salon is particularly busy, customers won’t mind the waiting as much if they can engage their minds with magazines.

Salon magazines act as the customer’s companion and are an integral part of spa and salon themselves.

Free Business Listing Is the Ideal Process to Reach Potential Customers

The concept of free business listing is very contemporary in the field of online marketing. This is undoubtedly an innovative method to promote your local business through some excellent networking solutions and business advertising procedures without any confusion of spam. This can give a wide approach without costing a single penny at all. You can reach up to a wide range of targeted mass leaving your competitors a far behind. It is an absurd to analyze the importance of internet marketing in this complicated and very competitive scenario of the recent times. Getting the chance to appeal to the targeted mass without any cost is undoubtedly an addition to the benefit. This can bring you up to the mark to the mass in comparison to the other competitors of the same field.

This is the ultimate chance for your business to make people aware about its existence and its services. There are a number of potential customers in the market. Due to the various constraints in the marketing field sometimes it becomes impossible for you to reach each and everyone. Getting such a scope to reach to the mass is an immense chance through enlisting your business in the free chart of any portal. The beneficial factor is that your customer will come to your door for your services finding your existence in the market through free enlisting. In this manner your business can be benefited of free listing. Internet will be the method by which the customers come to know about your existence. You will be entered within their list without any cost.

You company can get a grand existence in various search engines including Google and many more just like that. You will be added in the directory which is beneficial without any doubt. You will be benefited in both ways. You can have the chance to increase the traffic by enhancing your presence on the internet. Even you can get an instant boost as well through a perfect ranking over the search engine. You should make the free business listing more attractive to get a perfect service. You should not take the listing for any consideration just because it is free. You need to submit enriched content so that the search engines can get you indexed.

You can mark a huge difference in your business getting such a chance to enlist your service. Lead generation is the basic benefit for any small business and this is the perfect platform. Even you can make your advertising more attractive and catchy by adding the log and images of your business on the listing. Sometimes your business location can be mapped on Google as well. Moreover, such listing portals have categorized listing type of business and you can have your presence in that category. You will be enlisted within your own segment so that the surfers can get you easily on the web.

The portals constantly update their database which is good for your listing. At the very initial stage you do not need to expense a single penny either for the listing but after sometime you have to pay a tiny amount of money. It is not a big deal for you to pay in comparison of the amount of business you are getting from such listing. It can not be an issue to spend some money on such a grand advertising policy for your business. Promoting your company is the basic requirement for your company and you have to attract as much as potential customers you can to your business. Free business listing gives the chance to give you the solid promoting scope for your services.

3 Ways Inconsistent Pricing Can Cost You Customers – How To Fix It Using Web Based CRM

There is not a lot of information around on what inconsistent pricing can do to your customer relationships, which is unusual. It makes you look bad, can cost you sales and cripple staff productivity. However there is good news. Recently a small selection of web based CRM providers have introduced software that can make even the most complicated pricing models simple and accessible to sales teams of any size.

Firstly let’s deal with the negative impact of inconsistent pricing. When you start business, pricing is pretty straight forward. Generally you have a single price list covering all your products and services. But what happens when you raise prices on some products? What happens if you open a new office that charges different rates? Or you open an office in a new location with a different pricing scale for that community? What about wholesalers or special clients, do they get different rates? You might even run a time sensitive special discount, how do you manage that?

This is when your pricing gets messy and begin to affect your staff and customers. There are 3 chief problems caused by inconsistent pricing:

1. Time Squandered

Most companies manage their pricing by publishing PDF documents or excel spreadsheets for personnel to refer to. When you have a wide range of products staff may find it difficult to find the price applicable to the customer they are talking to. Or they may not even be able to locate the most up to date pricing document.

This wastes time and staff efficiency. They should be interacting with customers not searching for prices. It can also make your sales team look ignorant and amateur, clients expect them to know the correct prices– it is their job.

2. Overcharging

Assuming that your team don’t have or can’t find the most up to date pricing information they might quote the client a price that is incorrect.

If the customer is given a price that is too high they may decide to go with your competition instead. Costing you a sale. The customer may also engage in ‘salesman shopping’ where they call your company multiple times asking for the price until they find a sales person who will give them a reduced rate. This is simply unprofessional and it makes your organization look sloppy. No-one wants to rely upon a company that can’t even get their own pricing right.

3. Misquoting– Price Too Low

So what happens when your sales team quotes a price that is too low? If you decide to honor the price quoted you could end up running that particular deal at a loss. If you tell the customer that the price you provided was incorrect and provide the correct price then you run the risk of losing the sale. It’s a no win situation.

To avoid these pitfalls it is important to have consistent pricing information that is easily handy to all staff. The easiest way to achieve this is through Web Based CRM software.

Web Based CRM (customer relationship management) systems are hosted by your CRM provider online, meaning your staff can log in anytime, from anywhere all they need is an internet connection.

A few of the newer web based CRM providers have even created software modules designed to streamline complicated pricing models. For example these systems allow you to program different prices based on quantity breaks (if you buy 1 bowl it is $ 7.50 each but if you buy 10 + bowls they are $ 6.00 each). You can also flag customers who get special prices, your staff only need to look up the customers name in the database and they will see the prices that specific customer has been approved to receive. And if you have a time sensitive special price, no worries. You can schedule the start date and end date using your Web based CRM, meaning your staff will only see that price while it is still applicable.

However the biggest benefit is simply having your up to date pricing information all in the same place. So staff can quickly confidently provide quotes to potential customers.

Markup – Pricing Your Services When Customers Want to Pay Less Than You Do!

After 35 years of running a marketing business, one thing still bothers me. Markup! It seems and has always seemed to be a concept of deceit: camouflaging the true price of your service in order to make a profit at the expense of your customer. And customers don’t like it one bit!

One need only glance at the daily headlines. “Obscene profits on Wall Street continue to miff the public.” “Oil company profits at record highs while the consumer is suffering at the pump.” “Big business profits outrageous during the never-ending recession.” The average person does not condone big profits in business when they are struggling to put food on the table, not to mention losing their homes to foreclosure.

So how do these businesses make such enormous profits? Price markup is one way. Charging customers more than they paid for what they are selling. Is that fair? As an accepted practice in business, it apparently is.

But in my experience with primarily small business owners, markup is a dirty word. My clients demand to know what I am paying for services I offer them. They don’t seem to mind paying me a fair rate (translation: a very low price) for services I provide from my own resources. This includes creative services like design, writing, composition, etc. of ads, websites, brochures, etc. However, if I am providing a service that involves an outside vendor for which I am being charged a price, my customers want to know what that price is and not pay a penny more for it than I do. Hence, no markup allowed!

That doesn’t give me much room to make a profit since the paltry charges for my creative services can hardly cover my overhead in this economy. But the ironic part of this is that the outside services I provide to my clients have also all been hit hard by current economic conditions, not to mention stiff competition, the changing business landscape and general hard times, forcing them to cut prices to the bone, making it virtually impossible for me to mark them up.

If I am buying printing for a customer’s brochures, my customer can get on the Internet and glance at the average prices being charged by hundreds of national printers, all of whom are bidding against each other for the limited printing business which still exists in this Internet age. So when my customer learns what price I propose to charge for his job, he can assess whether I have tried to pull the wool over his eyes and charge him some marked-up amount to make a profit on him.

Maybe he’ll let a small markup slide, but I feel like I’ve committed a crime against humanity, and suffer enormous guilt for doing so. How dare I deceive him into paying some minuscule markup just to pad my pocketbook?!! Where is the justification in that, he probably wonders, losing respect for me in the process.

Well, I can defend why we have markup. For one thing, it has taken me arduous research to find the best quality and price; hours of careful, knowledgeable effort to prepare the document to meet the parameters of the service I decide to use; a lifetime of business experience to be able to judge which printer to use and whether price should be the final determining factor in my decision; and finally, risk of job liability and client loss should the printer fail to perform his role satisfactorily. Yes, it’s my neck on the line, not my customer’s!

Time is money and everything I do for my clients takes my time, a lot of it. Isn’t that worth something? Apparently not, to most of my disgruntled clients, who are struggling on their end with the same disturbing circumstances! Almost nonexistent profits with increasing overhead. It’s not easy for anyone. So I don’t blame them for their suspicions and irritations. Yet, reality dictates that I must make a profit to stay in business.

While printing is one service that cannot bear a significant markup, there are plenty of others I offer which also are in the same boat. Mailing lists and mailing services! Domain registration and website hosting! Stock photography! Advertising!…to name just a few. These are all services which have so much competition for that coveted limited business that they in turn can only charge a pittance for what they sell. So there is virtually no room for me to charge a markup. Yet using such services requires endless investment of my time on behalf of my customers.

How? Let’s look at each one separately. My customer wants to reach a certain segment of the marketplace to present his offerings. I need to get him a traditional mailing list or perhaps an emailing list to approach that market. If the piece will be printed and mailed, I will have to strive for list quantities which will be manageable within his printing and mailing budget and offer a return on investment given expected response rates. So, with the help of a list representative, I begin the process of suggesting avenues to reach our goal by posing geographic limitations, industry sectors, commercial or residential targets, etc. This usually results in lists which are either too large to consider or too small to waste the effort on. So the process continues with parameters tweaked to try to come to a workable resolution.

In the case of stock photography, my customer and probably most of the world believes I will do nothing to deserve any justification for a marked-up price. Yet, there are hundreds of stock photo houses all with different ways to utilize their services, not to mention choosing from archives of rights-managed and royalty-free samples with strict regulations about usage and plenty of liability as the purchasing agent. And, what exactly are we looking for? Is my client an expert in assessing what kind of visual we need to present the right marketing image and communicate his message effectively? Usually not, which is why I am in the picture to begin with. Then, trying to access the available choices within a certain subject requires skill in proposing effective search terms, and concludes with having the aesthetic sensibilities and marketing savvy to wade through endless possibilities, narrow the search down to the few that can be considered the best to use…and then make that final choice, pay for it and download a huge file to work with effectively in his project. How many hours, days and years of my experience were tapped to perform this service? Countless! Yet, it is dubious I will be able to add any markup at all. And if I do, it will have to be infinitesimal!

And that doesn’t even take into account that most of my clients would rather try to take their own photos on less-than-optimal digital cameras or cell phones with poor resolution which necessitates that I perform digital enhancement services to try to correct a multitude of problems for which they expect I will not charge them anything.

Domain registration and hosting services? These are priced so competitively nowadays, companies are practically giving them away. (And in some cases… are!) Yet, the customers who need me to perform these services haven’t a clue about where to go, how much to pay, what is available, what they need, what is involved in the decision, how long it takes to perform the research, navigate the convoluted websites, set up the many aspects of each to implement them, keep them up and running all year despite problems with servers I have no control over, etc….but they are sure of one thing. Their friend or relative has told them that they are being overcharged.

Finally, traditional media like newspapers, magazines, radio and TV are eking out a living by the skin of their teeth, offering advertising rates so low they are embarrassing to divulge here. And unlike the domain businesses, they can’t even give it away. So much for the possibility of markup.

In articles I have read on markup, accountants have discussed the concept of “profit margin.” This involves applying a certain percentage to your cost in order to guarantee you will generate enough revenue to cover your overhead and net an acceptable business profit in the process. How neat.

In my reality, profit margin is a concept I’d throw out the window. I have to examine what prices the market will bear based on what my competition is charging and what my customer is willing (or able) to spend.

I have found that the best way to attract a new client into a long-term website relationship is to offer the domain registration and hosting for free for the first year because after that it is usually too mind-boggling for them to try to extract themselves from what has been set up, especially if they fear that the success of their website may be in jeopardy. But this may not work with every client and it is important to stipulate a multi-year contract so that they don’t opt out after the first free year.

I’ve also toyed with the idea of offering my creative services in conjunction with other services included as a package deal. But every client’s needs are different and they still compare whatever price I quote with a price my competition may have quoted whether we are comparing apples and oranges or not! And, as I’ve said previously, if any other services are expected, they want to know exactly what I am paying for those services.

You may ask why I let my clients push me around like that. When you are dealing one on one with a business owner who has confided in you about every aspect of his business in order to have you strategize marketing solutions for his benefit, direct questions about price sometimes become unavoidable. Since I don’t consider my clients my adversaries, I try to be as truthful as I can with them in order to build their trust in my judgment. Our collaboration and success together is the heart and soul of our business relationship. I cannot deny them the right to ask questions about cost. Even if they are my costs. They ultimately are our costs.

As for markup, I don’t like the way it makes me feel but if I can get away with it, I have to try to apply it in any situation that can handle it, as inconspicuously as possible, keeping my fingers crossed that no questions will come up. It is part of business survival that every business owner must use and therefore must understand. But to this business owner, it still seems deceitful and dishonest.

Magazines For Salons – Keeping Your Customers Happy!

As a salon owner, you already know that you are in a tough business, a business in which you must possess more than just skills to succeed. This is a business in which you have to maintain friendly and personal relationships with your customers to make them feel at home in your salon. This is what makes you unique and helps you stand out from the crowd. Smart salon operation involves many different management decisions like choosing the right interior decor and staff to maintain a light, and friendly environment to cater to the various needs of the customer.

One crucial aspect of salon management is how you occupy the customer when he is waiting for his appointment or between procedures (like waiting for the color to process). Depending on the convenience and preferences of your customers and you, consider offering electronic media, snacks or just conversation. Keep in mind that magazines are and always have been the best way to entertain your waiting customers.

Magazines helps in covering the diverse interest of any number of customers that come in your salon. Some like sports and health and some are die-hard fans of machines and technology and would like keep themselves updated about those fields. Magazines cover so many aspects of life, like fashion, styling, technology, health, sports, economics and politics, they provide the customers with the opportunity to pass time while pursuing the topic they find interesting.

But covering all the leading brands and providing different reading material can prove to be an expensive step. One can minimize the cost of subscription bills by just planning ahead. First, identify your customer base. Try looking for periodicals that overlap interests. Divide your customer base on the basis of gender and ethnicity and find overlapping interest fields and cut the unnecessary magazine subscription costs.

Seek general interest magazines that run consumer interest pieces, how-to articles, news and profiles. The best selection of magazines include Reader’s Digest, People, Time, Vogue, Outdoor Life, Allure, Ebony, Elle, Self, Shape, Seventeen, Family Circle, Teen Vogue, Glamour, Parents, Latina, Shape, Working Mother, Automobile, Cosmopolitan, Texas Monthly, ESPN Sports, Better Homes & Gardens, Field & Stream, Car & Driver, Road & Track, Consumer Reports and more.

Magazines are a great tool to enhance the ambiance of your waiting room. They can be used to improve client mood. Most importantly, the customers appreciate the presence of magazines that make waiting time pleasurable.

Business Banking Sales Strategies – How to Choose and Attract More of Your Best Customers

Think about fly fishing for a moment (bear with me – I do have a business point here): A fly fisher’s success is based on alignment of three elements: 1) the fish they want to catch, 2) the fly they use and 3) the cast, or the way they deliver the fly to the fish. The better the fishers define these three elements, the more success they’re likely to have.

You face a similar challenge. Your success is tied to your ability to choose and attract more of your best customers. Like the fisher, you must choose the fish (target customers), select the fly (the benefits they want), and develop your cast (your sales system). Then, you must communicate these to your salespeople. Why? Because, you’re not fishing alone. Unless you’re careful, your salespeople will be tempted to sell to anyone with whom they can connect, pleading for larger territories, price concessions, better terms and giveaways that drive down your profits.

Step #1 – The Fish: Define your most desirable customers.

Your ideal customers are your most profitable, lowest risk, lowest cost to serve (relative to prices they pay), most reliable, most predictable, and most loyal customers. When you define your ideal customer, you’re saying “Here’s who we’re set up to serve best” and “Here’s who we’re not set up to serve well.”

How do you define your ideal customer? First, assess profitability and growth of your current customers (divided by location, industry, growth rate or other criteria that make sense to you). Then, look for the common characteristics of the most profitable customers:

Demographics – This is who they are in terms of age, gender, location, family characteristics, ethnic group and other indicators.

Psychographics – This refers to their decision-making:

What challenges are they facing? What problems are they seeking to solve?
How do they recognize it’s time to address the challenges? What are the circumstances?
What benefits or outcomes are they seeking when they buy?
What’s important to them about how they seek solutions or how the solutions are delivered?
Why do they buy from you rather than from competitors? (For example: Less time required, the experience of doing business with you, unique products or services, price?)
Why do you lose sales? At what point in your sales process do they typically stop?

As you define your ideal customer profile, avoid the trap of choosing the usual demographic markers of business type, age, income, and zip code (e.g. successful middle-aged dentists in zip code 02109) just because you can obtain the information easily or because they seem obvious. Push yourself and your team harder than that – ask how and why you’re choosing particular characteristics.

Look at the alternative direction as well: Do you know why your prospects don’t turn into clients? At what point in your sales process do people drop out? At what point in connecting with a business banker or walking around your branch do most prospects go away? At what point in your discovery and proposal process do you tend to lose people? Rely on your hunches and develop specific, quantitative data to test your hunches and provide a basis for comparison over time.

Step #2 – The Fly: Develop and tell a compelling value story.

Like a fly fisherman choosing a fly based on the type of fish, time of day, time of year and specific characteristics of the stream, choose your value story to entice your ideal prospects. Your best prospects, hearing the story for the first time, should see themselves revealed in your story and hear the benefits they want so clearly that they are called to bank with you.

To achieve this effect, you must craft the story carefully and say it consistently, even down to the same words, so you attract the prospects you want and so you can tell whether the story is working or not. There are many possible ways to construct the “why should I bank with you?” compelling value story. Here’s one example:

Script template: MyBank is in the business of giving target prospect group a specific benefit #1. And what I mean by that is, almost all the target prospect group members we’ve ever met find themselves experiencing problem or pain experienced by target prospect group members and not having benefit #1 or a related benefit. Have you ever wished that you could have that but you simply don’t know how to do it? Well, that’s what we do at MyBank; we give you the opportunity to have benefit #1 or related benefit when you want it.

Example: MyBank is in the business of giving small business owners the freedom and ability to check on their businesses from any place in the world, at any time. And what I mean by that is, almost all small business owners we’ve ever met worry about how they cannot just monitor but do something about customer receipts being deposited promptly, paying their vendors at the right times, and ensuring that there’s enough cash in the bank when they’re on vacation (if they ever take one) or tied up in a customer job somewhere for a few days. Have you ever wished that you could do that but you simply don’t know how to do it? Well, that’s what we do at MyBank; we give you the ability to see and manage what’s going on in your business when you need to be away from the office for a few days.

Of course, this story may or may not appeal to you or your ideal customers. You need to develop and test your own stories. The question is: Do you have a story? Does each member of your staff know how to tell the story in the same way? And do you have ways to test the story to see whether there might be other ways to tell it that would work better or faster?

Step #3 – The Cast: Define your sales system.

The last step in our fly-fishing story is the cast – how the fisher offers the fly to the fish. Serious fly fishers practice their casting techniques for hours, seeking to deliver the fly to exactly the right spot at exactly the right moment, with a motion that looks to the fish exactly like the real fly or bug they want for breakfast. You and your sales team must practice, too-polishing and refining your casting motion until it becomes a reliable, dependable and predictable method of drawing your fish to the surface and prompting them to bite down.

This means translating your knowledge about your ideal customers into steps, tools and activities that communicate to the prospective customers that “we’re the ones for you” and then testing them until you’re sure your approach works consistently. The successful practices become your sales system for catching your ideal customers.

Your purpose in defining the sales system is not to drive your salespeople crazy, although it may. It is to increase your revenue and profitability by consistently and predictably attracting more of your best prospects and retaining more of your best customers. If you find that asking certain questions leads to better results than other questions, or other sequences of questions, the questions and the sequence become part of your system. Likewise, if certain displays or a certain conversation while you’re ringing up the sale produce better results, they become part of your system.

Remember: No detail is too small provided you can test it and your tests show that the detail makes a difference in terms of attracting and selling to your ideal customer.

Business Lunch Catering: How To Make Your Customers Satisfied

One of the most important meals of the day is lunch. In business, you will observe that there are meetings wherein the whole staff and the superiors of a company gather all together for a business lunch meeting. If you are a caterer, lunch is one of the daily meals that you will be providing service with. And, as a caterer, you need to know the dishes that are appropriate to be served for lunch, especially if you are providing service for an office or business meeting. To provide satisfying services, here are some important things that you should remember when you are onto business lunch catering.

First off, you need to know about the likes and dislikes of the company or business firm that hired your service. Do further research about the persons who will be attending the business lunch. Through this, you will have ideas about the dishes that you will be serving them for their lunch. You can also ask them some suggestions about the dishes that they want to have. Doing further research is one of the most important parts of business lunch catering as it provides you with lots of ideas on what to do and what service to provide your customers with that will make them satisfied.

Secondly, as a caterer, you should also have ideas on where they want the business lunch to be held. If they want it to be held in their office, then you should have ideas on how you will be able to make the room or area to look good and comfortable. This can be achieved by having knowledge about interior designing, table arrangements, and food preparation. Make them feel that they are eating in a high-class restaurant even though they are just having lunch in their own office. You should also know if they want the business lunch to be casual or a bit formal one. This will provide you with ideas about the designs, arrangements, and preparations that you will be providing them as a part of your business lunch catering service.

All of these things should be considered properly if you really want to provide the best services to your customers. As a caterer, you need to consider these things as a homework that you should do in order to make your customers become satisfied more than what they are just expecting. By doing your homework properly, you will have greater chances of being hired again the next time around that your customers want to hire a business lunch catering service.