Tag: Logos

How To Fill Out The Creative Brief Form To Get Your Hair Salons Logos Design?

You are sitting in your drawing room and planning to launch your new beauty parlor this time because your last business failed miserably?

If that’s the case then you have reached the right place for this article will let you understand how to come up with a lucrative business. Whether you are launching a nail, hair or a complete beauty salon, you will require a proper exposure because now we can find a beauty parlor at every corner of the street. Therefore, how you will look standout from the rest of the parlors if you don’t have something unique in your hands. Yes, we are talking about hair salons logos design.

This is the industry most appealing to the women because it revolves around neatness, visual appeals and outward beauty. Although, there are many salons that are serving men as well but what can we do about the stereotypical image of beauty parlor. Anyhow the corporate identities should also reflect feministic approach from every angle of it. The following informational text will deliver some ideas for those who want to end up on a perfectly designed brand recognition device for their beauty parlor.

Filling out the creative brief form:

If you will head towards a professional graphic design service, they will ask you to fill out a form which will pay them as much information of your expected logo design as possible. Tell them what are your ideas about creating a brand mark for yourself? For instance, if you want to relate it to a specific beauty treatment like facial, aromatherapy, pedicure etc. or you want it to show overall concept of a beauty parlor.

You must also think what kind of target market you are catering to, for example; if you are running a beauty parlor in a high class society then you might prefer something that is sophisticated, elegant and simple. You can search for sample creative briefs that a graphic design company may give to their clients so that you can get an idea of what they may ask you.

Natural pictures will definitely do better:

Cultures vary from places to places which may be exhibited from your brand identity but that will be something common. Instead of this, you can go for beauty symbols inherited from different cultures to give your corporate identity a refreshing look. For example; Greek or Chinese or Indian beauty symbols will help you develop a new look but it is also important not to come with something totally out of the world which doesn’t relate to your local beauty salon at all.

Another good idea will be to dig out some material from internet. Try searching for beauty symbols or hair salon logos through Google image box to get some ideas and then suggest them to your professional graphic designer to deliver you with something like that but make sure you are not copying it at all.

Therefore, look at various possibilities to come up with different unique concepts for your brand mark identity before filling out creative brief form.

Why Have Famous TV Channels Used Three Letter Logos As Their Trademark?

As far as TV channels are concerned, it is easier to call them by their initials than their complete names. In fact, many people don’t even know what their initials stand for. For example, did you know that BBC stands for British Broadcasting Corporation and NBC stands for National Broadcasting Company?

The reason for using initials instead of complete names for their brand mark is two-fold. First, calling the channel by its complete name can be quite a mouth full which can be unappealing to the customers. Secondly, creating a business symbol through company initials gives you a broader margin for creativity than encompassing the entire name in the emblem.

Here are a few examples for TV channels that have used three letter logos for their trademarks

1. TNT:

Their symbol has seen many faces. It started out as a sharp edged symbol in red and yellow but then transformed into the red three initials in a yellow circle. Their latest design is the most sophisticated of all. It is a silver colored emblem which consists of the three initials in silver color along encased in a silver ring. Although the design is quite light for a TV channel, it is still quite chic and trendy. This is a perfect example how to design an emblem by using only the initials and giving them a trendy look.

2. MTV:

This music television symbol attracts the exact audience it wants to capture. This channel is mainly targeted towards the youth and their trademark is created accordingly. It consists of the big letter M with TV written on the top right corner of the symbol. Although their brand mark has remained consistent throughout the tenure, they have made distinct changes in the colors and effects according to the country or the message it wants to send across. For example, you may see it with colorful abstracts in the background or you may see it aligned at a diagonal angle.

3. NBC:

Their company name may have been scripted in simple and straight fonts but the feature that sets this logo apart from others is the use of a colorful peacock. This symbol teaches us that combining an attractive image with simple and straight fonts can create a brand mark that is distinct and memorable.

4. CNN:

For a channel that prides itself over latest news all over the world, their emblem depicts exactly that. The 3 letter logos consist of the letters in red soft edged fonts linked together with a white line running through the letters. The use of red color makes this emblem attractive and energetic. This is one of the most popular TV channels who have kept a consistent logo through years which has contributed towards its success.

In a nutshell, use letters to create your TV channel’s emblem and craft it in a manner that is distinct and innovative.

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