Promotional Archives - GUJRAT INDIA

Items To Fill Your Promotional Tote Bags With To Make Them More Successful

So, your company has just decided to improve their marketing strategy and has decided to start using promotional tote bags. These bags by themselves will greatly improve your customer base and help you increase sales of your product or service. However, why not take it to the next level? By including other promotional items in the bags, you will be able to improve the success of your business even more.

Promotional Items You Should Include In Your Bags

Everyone loves free gifts. That is why tote bags work so well for marketing campaigns. These bags can be given to your customers in the office, at special events, or may even be distributed by a partner company. The bags can include the name of your company or your business’ unique logo.

When customers receive promotional gifts like these types of bags, it brands your company into their minds. Each time they use the tote bag, they are reminded of your company and the event where they received it. You can provide them with the same great memories more often by placing other items in the bags they can use over and over again.

Here are some products you might want to place in the bags.

Pens and Stationery- Your customers use pens and stationery almost every day. Whether they are jotting down a list of chores to do around the house, creating a grocery list, or simply writing a note to their loved one, make sure they are thinking of your company while they do it.

Corporate Clothing-While you may think that corporate clothing is something to be reserved for employees only, it can be a great advertising tool. When you give away free hats, t-shirts, polos, and jackets, you are creating walking advertisements. Just think of how many individuals will see your customers sporting a shirt with your logo on it and will come to you for their next purchase.

Coffee Mugs- Coffee mugs are a great way to promote your business. Your customers will use them every morning to drink their morning cup of Joe and may even take the mug into the office, where all of their co-workers can see your company name.

Lanyards- Lanyards are excellent advertising tools because customers can wear them around their neck, right at eye level. They may use them to hold their name tags, keys, or even their cell phone.

Water Bottles- Do you want to show your clients that you are environmentally friendly? Put a water bottle in their tote bag. Thousands of plastic bottles fill landfills every year, and one of the easiest solutions to this problem is using re-usable water bottles. Your clients will not only remember your company every time they take a sip, but they will know you love the environment and want to make the world a better place.

Key Chains- Who doesn’t love a new dangly keychain? Print your name or logo on a colourful keychain and place it in a tote bag so your customer can see it each time they open their front door or start their car.

Tote bags are great promotional items. Combine these bags with other great advertising products to help your business be even more successful.

Promotional Gifts for Winter Promotions

Winter may mean dark nights and frost bite to some but in the promotional products world a change in season brings new marketing opportunities! Many seasonal items can be branded with your company logo and contact details and winter products are often very practical in nature. Practical items are typically kept and used by the recipients, sometimes even year to year, and as a result are a sound investment for any promotion and marketing initiative.

There are a wide range of products suitable for winter promotions ranging from classic best sellers such as thermal travel mugs, to modern fashion favourites like the Beanie Hat. Other very portable best sellers include the promotional umbrella and the reusable hand warmer; both of which offer great branding potential for your logo.

Items such as reflectors are less immediately obvious but are a very traditional and practical giveaway. Over recent years the trend has been towards slap bands – a self-curling wristband which curves around the wrist when gently slapped against it – which are available in reflective colours. Reflective items are great for safety campaigns and schools and ideal as a giveaway due to their novelty and high retention value.

Safety is of paramount importance as the evenings draw in and promotional torches and emergency breakdown kits make the perfect winter giveaway. They are also highly practical and certain to be retained all year round.

Christmas is, of course, one of the major events of winter for many people and a great promotional opportunity. Think printed baubles, advent calendars and personalised Christmas cards. The season of goodwill also provides an excellent opportunity to say ‘Thank You’ to your employees and clients – why not reward them with a high quality pen, desk set, or clock? A tastefully chosen personalised gift will be appreciated by any recipient and will set a positive feeling for the future.

Although winter brings with it dark, mist filled days, this offers a great opportunity to promote your logo on essential winter wear. Whether on a uniform for employees or as a gift for a customer, your printed logo will gain daily exposure. From beanie hats and gloves, to fleeces, sweatshirts and waterproof jackets, the range of workwear and other clothing available for personalisation is vast. And so is the audience it will reach. An individual wearing an item of personalised clothing can potentially come into daily contact with huge amounts of people – think of the number of times you have seen someone wearing a fleece or a beanie hat with branded embroidery.

Whatever your business, winter needn’t put it into hibernation!

The Proven Benefits of Promotional Products As a Marketing Tool

Most advertising is based on repetition. No one listens to a single advertisement on TV, radio or even in print like newspapers and magazines. Business advertising is most effective when it is repeated and the same message is delivered to the target audience until it becomes subliminal. Sex sells. Humor sells. Drama sells. Endorsements sell. That is why almost all ads are created in one of those four formats. The message is usually that a product is better, will make you rich, thin or save you money. Promotional products do it more efficiently by providing your customers with something that they want and will use while constantly delivering your message.

Regardless of the size of your business, there is a promotional product that is just right for your message at an affordable price. Promotional products are a $19 billion dollar industry made up of thousands of economical items.

Every time your business gives away a pen, highlighter, USB flash drive, sports bottle, drinkware, tote bag, reusable sack, back pack or similar product it will be actively used; not just once, but over and over again. Each time it is used, your message is delivered right where you want it. This is known as cost per impression – how many times your logo or message will be seen for the same investment dollar. Promotional products are far and away the undefeated sales champion by this measurement. For a low, factory direct price, you can have your logo or message imprinted, engraved or silk screened on the product of your choice. That product will generate awareness of your business, build customer loyalty and create new sales. In today’s economy, it’s the one true business building method that everyone can afford.

Whether you are a new business trying to reach and build a customer base, or an established company introducing a new line or product, connect with your customers or just want to entice new sales, promotional products are the best media. Flyers, direct mail, newspapers and other print are hit and miss tools. Usually, they wind up in the garbage without making their point. Email blasts wind up in the spam bucket. Promotional products are active, usable carriers which are appreciated, not discarded as soon as possible.

Promotional products are an investment in your business and in your future. Whether it be promotional drinkware, custom USB drives, or imprinted tote bags, these items have been proven to be the most cost-effective way to get your message out to the masses. The right promotional product couple with the right target market can be a huge driver to sales. Marketing is all about keeping your company at the top of the consumer’s mind, which promotional products do each and every time they are used.