Proven Archives - GUJRAT INDIA

The Proven Benefits of Promotional Products As a Marketing Tool

Most advertising is based on repetition. No one listens to a single advertisement on TV, radio or even in print like newspapers and magazines. Business advertising is most effective when it is repeated and the same message is delivered to the target audience until it becomes subliminal. Sex sells. Humor sells. Drama sells. Endorsements sell. That is why almost all ads are created in one of those four formats. The message is usually that a product is better, will make you rich, thin or save you money. Promotional products do it more efficiently by providing your customers with something that they want and will use while constantly delivering your message.

Regardless of the size of your business, there is a promotional product that is just right for your message at an affordable price. Promotional products are a $19 billion dollar industry made up of thousands of economical items.

Every time your business gives away a pen, highlighter, USB flash drive, sports bottle, drinkware, tote bag, reusable sack, back pack or similar product it will be actively used; not just once, but over and over again. Each time it is used, your message is delivered right where you want it. This is known as cost per impression – how many times your logo or message will be seen for the same investment dollar. Promotional products are far and away the undefeated sales champion by this measurement. For a low, factory direct price, you can have your logo or message imprinted, engraved or silk screened on the product of your choice. That product will generate awareness of your business, build customer loyalty and create new sales. In today’s economy, it’s the one true business building method that everyone can afford.

Whether you are a new business trying to reach and build a customer base, or an established company introducing a new line or product, connect with your customers or just want to entice new sales, promotional products are the best media. Flyers, direct mail, newspapers and other print are hit and miss tools. Usually, they wind up in the garbage without making their point. Email blasts wind up in the spam bucket. Promotional products are active, usable carriers which are appreciated, not discarded as soon as possible.

Promotional products are an investment in your business and in your future. Whether it be promotional drinkware, custom USB drives, or imprinted tote bags, these items have been proven to be the most cost-effective way to get your message out to the masses. The right promotional product couple with the right target market can be a huge driver to sales. Marketing is all about keeping your company at the top of the consumer’s mind, which promotional products do each and every time they are used.

A Proven Method to Cut Advertising and Marketing Costs and Increase Sales Revenue

When it comes to advertising your business, you have an unlimited number of choices: newspapers, yellow pages, online, in magazines, through direct mail, on television, on the radio, etc. As the marketing director for a national company, I receive countless advertising solicitations each week. Like you, I want the best return on my investment. I want to reach my target audience, for the lowest price possible, and be rewarded with a significant increase in my sales revenue. Here is, by far, the most cost effective way to accomplish this goal: an LED sign.

Now, you might be thinking that a sign is a big investment. Aren’t we in a recession? Why should you make a big investment during a recession? The answer is simple. The US Small Business Administration has done the research for you. They report:

“Businesses who added an outdoor LED sign enjoyed typical sales increases of 15% – 150%. Not only does an LED Display produce a great return on investment, it costs very little compared to other types of advertising. With an LED sign, the average cost to achieve 1000 impressions (CPT) on consumers as they pass your business is less than 10% of the cost to reach them using any other marketing medium, including TV, radio or newspaper.” That’s right. They are saying that if you begin using an LED sign to advertise your business, you can reduce your advertising costs to less than 10% of what you are paying for traditional mediums, and increase your sales by 15% to 150%! Does this sound too good to be true?

Sonic Restaurants across the United States have been installing LED signs. A Sonic Managing Partner reports, “Since my LED sign was installed, my night time business has increased about 20%.”

It isn’t just big businesses that are reaping the rewards. Pastor Fred Garmon of Harvest Temple Church of God purchased an LED sign for his church. He was “paying between $250-400 per month in newspaper ads. With our sign, we do not even use the newspaper anymore…which saves us money…” Churches see an increase in visitors when using LED signs, just as businesses see an increase in customers.

If a proven method of slashing you marketing costs and increasing your sales revenue has not caused you to leave this article to search out an LED supplier and get your own LED sign ordered, there are other benefits.

With an LED sign, you own the media and you control the content. With traditional advertising, you have to pay each time you run an ad. If you have a change or a new product to promote, you have to wait for the next issue to come out. With an LED Display, you are in control. You can change the message as often as you like. You don’t have to wait to advertise your special offers and there is no cost involved.
The US Small Business Administration reports that approximately 85% of a company’s customers live or work within 5 miles of the business location. These are the people who are passing by each day. An LED sign allows you to reach 100% of these potential customers. Moving messages capture people’s attention. In fact, LED signs often become community landmarks. The owner of Dairy Queen in Nocona, Texas says that “I cannot go anywhere in town that someone does not stop me and make a positive comment about my sign.” The bottom line: Everyone who drives by will notice your messages advertising and promoting your business.
LED signs provide immediate results. LED sign owners report that the signs have an immediate and significant impact on their sales. Warren Croft, Owner of Croft Lumber Company in Sayre, PA, purchased an LED sign for his business. The sign was featured in the local Sayre Times newspaper and when interviewed, Mr. Croft told this story: “Five minutes after the sign went up, a customer came in looking for an items we had advertised on the sign. He didn’t know we sold it. He drove by on his way home, saw it on the sign, turned around and came in and bought it.”

There may be a recession going on out there. It may also be a good time to invest in your business. Many LED suppliers offer easy lease options. Buyers experience the immediate benefits of LED sign ownership and the essentially pays for itself.

Proven Home Business Opportunity – Facts

If you want to earn additional cash, you may want to try a proven home business opportunity. It is very essential to realize that one important factor in home business is ensuring that you have a proven home business opportunity and to be willing to do everything it takes to succeed.

Having a proven home/online business opportunity can help you become more successful in life. Though there are a lot of home business opportunities, you need to consider some things in order to choose a legitimate and fast-earning home business. Your home business should depend on your skill. If you have a hobby, you can put that in good use by making it your home/online business.

One proven home/online business opportunity is online marketing. There are a lot of people that venture on online businesses because of its increasing demand. With an online business, you can reach more prospective clients anywhere in the world. Your internet connection can help you promote your business in a much wider scope and you can get faster and more response.

With the many online business opportunities today, you need to be careful in figuring out which ones are good and which businesses are scams. It is essential to do a thorough research when choosing a proven home business opportunity. If you are considering a franchise business, you have to know that it can be quite confusing. You need determine if you want to start a home business from scratch or you want to buy a franchise of an existing business.

A franchise business is known to be a proven online business opportunity. Though it may require higher cost in the initial investment, a franchise business is known to provide immediate income.

A proven home /online business opportunity is something that you can watch out on your own. It is best to have a good business eye and choose an industry that can provide you a steady income. You must ensure that the product you are providing is something that people will buy even in the years to come and the service you are offering is something people really need. If you know what your costumer wants and have the ability to provide it, you are more likely to succeed.

In choosing a home/online business, it is best to ensure that you can make everything work. It is advisable to look on the different ways in setting up your business and if possible, formulate new methods to make it better. You need to be self-motivated in order to succeed in any kind of business. You must have the capability to push yourself to the limit. It is essential to have determination and drive to succeed. Remember that your success level depends on the effort and the time you put into your business.

10 Proven Actions to Overcome Self-Doubt and Achieve Success

“Believe it and you can achieve it”. We’ve all heard it, seen it in others, but why it is so hard to believe in ourselves.

I remember a scene from the film “Pretty Woman” when Julia Roberts replies to Richard Gere “The bad stuff is easier to believe. Have you ever noticed that?” Her answer struck a chord with me and I still struggle to find my self-worth to this day.

Why this is true and more importantly what can we do about it?

In her fascinating TED TALK, ” Getting stuck in the negatives”, Alison Ledgerwood demonstrates her results from a series of experiments that prove what we already instinctively knew. It’s easier to believe the negative stuff.

That’s not the end of the story. She explains further, it does take work to think more positively and it is possible to train yourself to be more positive and build your self-esteem.

Here are my top 10 proven actions that have helped me through some bad times into the more positive and productive periods in my life.

1. Every time you have a bad day. Ask yourself “What was good about today?” You always get out of life what you focus on most. If your focus is negative you’ll just get more of what you don’t want but if you break the pattern with a single question and make an effort to focus on what you do want, then you are more likely to achieve it.

2. Set small achievable goals for yourself but make sure you complete them! Inch by inch you will start to feel that you are more capable with each accomplishment.

3. Set out to improve every aspect of your life by just 1%. Think about it. 1 % improvement in each area of your life, each day, builds up your motivation, momentum and your achievements which automatically help you believe in yourself.

4. Take Time Out. When you get stuck. STOP! Break the routine! Walk the dog! Go dancing! Out with friends! Sailing. Whatever you enjoy doing the most, relaxes you and puts a smile on your face. For me it’s saddling up my horses and hitting the trail! I learnt a valuable lesson from a wonderful boss I had many years ago. He used to laugh at me when I would stubbornly stay all night trying to solve a problem at work. He always told me to stop, go home and get a good night’s sleep. Inevitably the next morning, I would find the solution within the first 5 minutes of starting work. Solving a problem quickly gives you more self-confidence and it sure beats struggling on when you’re tired and telling yourself what a “waste of space” you are.

5. Eat that Frog! Mark Twain once wrote “Eat a live frog first thing in the morning and nothing worse will happen to you for the rest of the day” Brian Tracey used the quote as the title of his book for combatting procrastination. The idea is, when you look at your to do list, what is the one task that you least want to do. Do it first and get it out of the way, after, you will feel pumped up and more relaxed. Your productivity will sky rocket for the rest of the day as will your self-esteem.

6. Tell your inner self to “SHUT UP!” In his highly entertaining motivational talks Les Brown, hilariously explains that you would never treat others the way we treat ourselves. When that little voice starts nagging you about how useless you are. Tell it to shut up! It’s not what’s happening around you that prevent you achieving your goals. They are just hurdles you can go over, under or around. It’s our self-defeating inner voice playing on our emotions that holds us back. Give yourself a break.

7. Help other people. There are very few things in life that give you such an instant boost of self-worth than helping someone else. I thrive on helping others especially when I’m feeling depressed it’s an instant reversal to the slippery slope of depression.

8. Recognise your skills. List all the skills you are great at. Can’t think of anything. Ask your friends and family. What is it about you that everyone likes and admires? If your life is just an endless list of mistakes well maybe your worth is as the crash dummy of life. Half the battle in life is avoiding the pitfalls, and if you can help others in that respect then your contribution is invaluable.

9. Face your Fear. My favorite quote on this subject is from Oprah Winfrey “The thing you fear most has no power. Your fear of it is what has the power. Facing the truth really will set you free” In my opinion and through personal experience, facing your fear head on will only make you stronger. Last year was the hardest year of my life. My beautiful 4 yr. old son was diagnosed with a rare and very aggressive form of Leukemia. BUT despite the pain, despair, fears of losing him and loneliness at being separated from my other son and my family. I got up every morning to go and sit by his bedside from dawn to midnight. It was hard, very hard but he is on the road to recovery now and both of us have come out of the experience so much stronger and less fearful than before. Do not let fear hold you back. You have so much to offer the world.

10. Do something you believe in. A sense of purpose is one of the most powerful ways to feel fulfilled. When you know why you are doing something. The drive and motivation just flow without effort.

The most important message I want you to learn is keep moving forward. “When you rest you rust” No matter what happens to you in life don’t give up. Let go of the past, stop fighting it. It’s like hitting your head against a brick wall, only you get hurt. Learn from your mistakes and move on. Forgive those who have hurt you. May be you should thank them for they have made you more aware and stronger.

Get off the “Pity Potty”. Dust off your dreams and start living your life. Don’t let anything or anyone stop you. It will not be easy; if it was easy then everybody would be doing it. Success will be all the sweeter, having worked hard and overcome all the obstacles.

It took the horror of my son Leukemia to snap me out of my “I’m not worthy” mindset. Since then I have started a new online business, which allows me precious time to be with my children and animals, financial freedom to buy a new home and I can help other people realize their dreams.

What’s your dream?