Winter may mean dark nights and frost bite to some but in the promotional products world a change in season brings new marketing opportunities! Many seasonal items can be branded with your company logo and contact details and winter products are often very practical in nature. Practical items are typically kept and used by the recipients, sometimes even year to year, and as a result are a sound investment for any promotion and marketing initiative.
There are a wide range of products suitable for winter promotions ranging from classic best sellers such as thermal travel mugs, to modern fashion favourites like the Beanie Hat. Other very portable best sellers include the promotional umbrella and the reusable hand warmer; both of which offer great branding potential for your logo.
Items such as reflectors are less immediately obvious but are a very traditional and practical giveaway. Over recent years the trend has been towards slap bands – a self-curling wristband which curves around the wrist when gently slapped against it – which are available in reflective colours. Reflective items are great for safety campaigns and schools and ideal as a giveaway due to their novelty and high retention value.
Safety is of paramount importance as the evenings draw in and promotional torches and emergency breakdown kits make the perfect winter giveaway. They are also highly practical and certain to be retained all year round.
Christmas is, of course, one of the major events of winter for many people and a great promotional opportunity. Think printed baubles, advent calendars and personalised Christmas cards. The season of goodwill also provides an excellent opportunity to say ‘Thank You’ to your employees and clients – why not reward them with a high quality pen, desk set, or clock? A tastefully chosen personalised gift will be appreciated by any recipient and will set a positive feeling for the future.
Although winter brings with it dark, mist filled days, this offers a great opportunity to promote your logo on essential winter wear. Whether on a uniform for employees or as a gift for a customer, your printed logo will gain daily exposure. From beanie hats and gloves, to fleeces, sweatshirts and waterproof jackets, the range of workwear and other clothing available for personalisation is vast. And so is the audience it will reach. An individual wearing an item of personalised clothing can potentially come into daily contact with huge amounts of people – think of the number of times you have seen someone wearing a fleece or a beanie hat with branded embroidery.
Whatever your business, winter needn’t put it into hibernation!