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Top Online Marketing Platforms in India

In the view of rising numbers of internet users (around 300 million users by 2015) in the country, small and medium enterprises (SMEs) will vouch for online presence as digital advertising in the country is already growing by a massive 50% year on year.

According to IAMAI March 2013 report, the online advertising market in FY 2012-2013 has grown to reach INR 2260 crores, which represents a y-o-y growth of 29%. It is projected that by FY 2013-2014, the size of the online advertising market in India will be INR 2,938 Crores.

Even though traditional media like television and newspapers still remain the preferred media for seeking information and entertainment, spends on digital media have steadily increased from just over 1 percent of total Indian advertising spend in the year 2005 to nearly 7 % in 2012.

From 2011 to 2013 regarding online marketing, we have noticed a decline in search and display advertising (major contributors), and a rise in mobile, social media and video advertising. The Internet has been reinvented on mobile devices becoming smaller, more personal, customizable, and accessible anywhere on the go. Traditional forms of interactive advertising are therefore now in the process of evolving as they migrate from computers to mobile devices. According to a study, post click behavior tells that people who looked for specific information on a product have in the end bought it: 55% email Ad, 64% Ad on SM websites, Mobiles ads 64%.

In an environment where Digital Advertising is still growing, online marketing appears to be more effective (large targeted audience, accuracy in the measurement of ROI, interactiveness and engagement of the audience, creativity and celerity) and inexpensive compared to traditional media. With a great number of companies sharing the market, choosing the best Digital advertisement firm in India can turn to be a really difficult task.

Here is a list of Digital marketing companies which can be considered as the top 7 in India in terms of the quality of services offered and popularity.

1- Mydeals247.com – HQ: Bangalore, India

Mydeals247 is a real-time online e-commerce platform which also gives the possibility to other businesses to advertise through their platform. They offer a unique advertisement model which tends to be really effective and inexpensive for businesses compared to other digital advertisement firms.

MyDeals247 displays the Ads based on the user’s interest. When the user clicks on any Ad, MyDeals247 showcases a questionnaire asking a couple of questions related the Advertiser’s product or service – if the user answers all the questions correctly at the first time, MyDeals247 charges the cost per potential lead from the Advertiser. If there is any wrong answer(s), Advertiser will not be charged at all. All the user information (whoever answered all the questions correctly) will be shared with the Advertiser.

With their personalized ad politic (only ad matching with user’s interests are displayed to him), users are not get annoyed with irrelevant ads and they only see what they are interested in. Users can use the money earned to recharge their cell-phones, to purchase any item at Mydeals247.com right away or transfer the money into their bank account once in a month.

2- Google – HQ: Mountain View, USA

Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Regarding online advertising, Google offers tools to advertisers such as: Google Analytics (allows website owners to track where and how people use their website), Google AdWords (allows advertisers to display their advertisements in the Google content network), search and display Ads through their search engine. Most of its profits are derived from AdWords.

3- Facebook– HQ: Menlo Park, USA

Facebook is an online social networking service with 1.15 billion active users (March 2013).

Facebook generally has a lower click-through rate (CTR) for advertisements than most major Web sites. On pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts. A study found that, for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.

In 2010, Facebook opened its fourth office, in Hyderabad and the first in Asia. Facebook announced that its Hyderabad centre would house online advertising and developer support teams and provide round-the-clock, multi-lingual support to the social networking site’s users and advertisers globally.

4- Yahoo – HQ: Sunnyvale, USA

Yahoo! Inc. is an American multinational Internet corporation. It is globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website.

More than 50% of Yahoo’s revenues come from marketing services. The largest segment of it is from search advertising, where advertisers bid for search terms to display their ads on the search results. On average Yahoo makes 2.5 cents to 3 cents from each search. Other forms of advertising that bring in revenue for Yahoo include display and contextual advertising.

5- LinkedIn – HQ: Mountain View, USA

LinkedIn is a social networking website for people in professional occupations, and it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.

On July 23, 2013 LinkedIn announced their Sponsored Updates ad service. Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base. LinkedIn derives its revenues from three business divisions:

– Talent Solutions – Recruiters and corporations pay for: Branded corporate page on LinkedIn complete with careers section, pay per click-through Job ads that are targeted to LinkedIn users who match the job profile, access to the database of LinkedIn users and resumes.

– Marketing Solutions: LinkedIn advertisers pay for pay per click-through targeted ads.

– Premium Subscriptions – LinkedIn users pay for: LinkedIn Business for business users, LinkedIn Talent for recruiters, LinkedIn Job-seeker for unemployed LinkedIn users looking for a job, and LinkedIn Sales for Sales Professionals.

6- Orkut – HQ: Belo Horizonte, Brazil

Orkut is a social networking website that is owned and operated by Google. The service is designed to help users meet new and old friends and maintain existing relationships. With 33 million active users Worldwide, India is the 2nd largest Orkut users’ country after Brazil. A part of Orkut’s revenues comes from pay per click-through ads displayed. Advertisers also have the possibility to imbed YouTube videos to promote.

7- Twitter – HQ: San Francisco, USA

Twitter is an online social networking and microblogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. Twitter claimed to have 200 million active users on February 2013. Twitter derives it revenues from paid advertising for companies that are able to purchase “promoted tweets” to appear in selective search results on the Twitter website. In April 2013, Twitter announced that its Twitter Ads self-service ads platform for small businesses was available to all US users.

Things You Must Consider While Shopping Online

The most satisfying aspect of shopping from e-commerce stores is that here you are pampered with lucrative offers and discounts on regular intervals and you can always avail products at cheaper prices compare to offline shopping. Since online e-commerce is a vast place, the opportunities for a perfectly satisfying shopping experience are plenty.

There exist a lot number of sellers for identical products and you always get the facility of variety along with reliability.

It is therefore always imperative that you make finest of choices and shop in a way that results you maximum benefits and perfect satisfaction. Here are some of the most important things that you must consider for having the best experience when shopping from the web –

Shop from popular and reliable websites– The world of online shopping is ever expanding and here exists countless number of stores for identical products. Therefore in order avail best products and a desirable satisfaction, you should always go with e-commerce stores that are reliable and genuine. You should not get lured by discounts and benefits offered by unreliable websites and should not share your bank or card details with such websites.

Genuine websites that are popular are known for reliability and safety and offer products that are real and qualitative. Since you never get to choose or select any product in person when shopping online, therefore you should always go with reliable websites whose products are genuine and fully assured.

Stay secure with payments – There are many individuals who simply are not aware of the potential thefts and frauds that can take place while making payments for online purchases. Therefore you should always exercise precaution and should always use secure networks to make payments for online purchases.

You should avoid sharing the details of your card on unsecured or public networks and should never tell your credentials to anyone in person. You should always ac flexible while making payments and should opt for wallet payments, cash cards and as well as COD option for a better and safer shopping experience.

Compare prices to grab best deals – Since online is a place where exists a lot number of sellers for identical products, each of them offer products at different prices. When shopping online you should be vary of this fact and should look to compare the prices of similar or identical products on different websites in order to get the best deal. You can for this purpose take help of rate comparison websites and compare rates quite easily and effectively. Hotel rooms, flights, bus booking as well as electronic gadgets are some of the different options that always find variation in price on different sites. Rate comparison helps you select the best service or product at most suitable price and gives you a perfect online shopping experience.

Discover coupons and promo codes – Discount on shopping is something that everyone looks forward to specially women. There may be times when the shopping portal may not come with best discounts on its products and at this time you can take help of coupon as well as promo codes to avail fruitful discounts. To find best and exciting coupon codes you can simply visit popular coupon sites and look for codes that are most suitable and popular. Coupon and promo codes are certainly one of the best ways to avail profitable discounts and make shopping an exciting experience.

Shop on sale days for best experience – Discount is a word that is synonymous to online shopping, however to avail best discounts you always require a little patience. Online e-commerce stores are pretty much aware of the fact that there exists a significant competition over the web and hence come with regular sale days to lure the customers to their platform.

Popular e-commerce stores come up with season ending sale, winter/summer sale as well as flash sale and provide opportunities to customer to shop for useful products at prices as low as 70% of the original price. Sale days are highly profitable and you should always make it a point to wait for such times and shop in bulk amount to get a perfect experience.

Avoid delivery charges – There are many times when you are able to find a perfect product at quite an exciting prize but when delivery charge is included, it pretty much looks an unsatisfying deal. Websites that charge exorbitant delivery charge with their products find it tough to convert potential customers into eventual customers of the business. When looking for a perfect online shopping experience, you should always shop with such websites that charge negligible delivery charge or zero charge. You should not get fascinated by the discounts alone and should also look to avoid delivery charges to experience economy in shopping.

Go for shopping via app– Online shopping has certainly evolved with time and most e-commerce stores prefer to operate via app rather than websites. Apps are more personal and you should look to shop form them only. App lets you shop for anything from anywhere and you get a personalized experience while going for easy surfing of products. App is more direct and you can filter the products according to your choice, taste and preference and also avail more suitable discounts than what available at websites.

Ways To Earn Money Online Using uTest

Apps and website testing is a critical process in development. Without proper assessment and evaluation, there could be many bugs hidden from plain view. To exclude this possibility, many developers take the online help of usability testing websites. These sites scan apps and websites for any problems, bugs or lags and notify the developers, allowing them to build on this feedback. A notable name among these websites is uTest which provides testing services for mobile apps, mobile sites, and websites. Coming to the good part, did you know that you can use these websites as an online platform to earn money also? Yes, there are many easy ways to make money on internet and signing up as a tester may as well be the easiest of them all. Here we describe what uTest is about to tell you how to use this website as your means of earning money online.

What is uTest?

The website offers website and app testing services for developers so that they can find out and eliminate any problems as soon as possible. They basically hire testers that will go through your app and website and then give you feedback. All you need to do is submit your site to review or test bugs, according to your needs. The testers on the site will then search for any bugs or problems and forward their feedback accordingly. In addition to this, the site has a separate blog and a forum where you can search up valuable information on website creation and management. This is what uTest is about; quality work in an instant.

How to earn money from uTest?

Usability testing is one of the easy ways to make money on internet. On uTest, you will be required to sign up and will then be asked to create an extended profile. Once this is done, you then have to participate in a starter test called the sandbox test for which you will be sent an invite. It’s like a sample test which allows you to judge uTest, and uTest to judge your skills. This sample test is unpaid and necessary for future projects. If you succeed in completing the test with flying colors, chances are you will end up with a strong profile and will attract many projects. Alternatively, you can head off to the project board to check your eligibility for any projects.

Another way to become prominent and likely to receive more testing notifications is by completing the uTest 101 quiz. This quiz asks 110 questions about different views and techniques that are all written in the paid project essentials handbook. A score of 100 or higher will make you more preferable by the uTest team, which means you are likely to get more projects than average. Basically, testers are rated according to the quality of work they provide and how active they are on the site. Accordingly, each tester is given a badge. You can earn rated, proven, bronze, silver and gold badges according to your skill level. The test cases usually have a set of steps which you can follow to complete the request. Each test has a preassigned value already quoted, if you agree to it, you can click on the test and proceed. Certain tests require you to exclude bugs. This can be tricky, as you can only choose those bugs that others have not picked, making it a sort of competition. Once you do so, you can submit your feedback providing your valuable experience to the developers. You will be paid for your review, which is what uTest is about.

Average monthly income

The site is one of the easy ways to make money on internet but still needs significant effort and time. Typically, if you work with devotion and have great skills for testing, you can take up your earnings to about $200 to $500. However, it all depends on the number projects you get, your skills and luck. Many people succeed at it extraordinarily enough to earn even a $1000 per month. Payment is every 15 days and the site transfers money to your PayPal account.

User Bob, An Online Earning Portal

App testing and website testing plays a vital role in development. Without knowing the kinks and problems in a page, how can a developer be expected to correct them? To find a way out of this complexity, Developers have turned to engaging testers to test out and review their products. Among the many people that offer these services, a major part of the internet is also devoted to providing usability testing.

The great part is, many of these online platforms provide online jobs that can serve as an extra source of income for you. However, along with the efficiency and ease of hiring and working with these services, you do need to be wary of the many scams. A site that provides similar services is User Bob. To be able to work for it, however, you need to know how to test a website? Here we describe what User Bob is and the requirements needed to become a tester for this service.

What is User Bob?

This site offers developers to have their site tested immediately at as low as $1. For detailed services and more extensive exploration of your site, User bob charges more. To get your website tested, you will need to send in the details and the questions that you need to be answered. If you want to target a certain country or a certain group of users, the site offers you a selection panel for that as well. However, it may take some time to find he specified testers.

Mostly the site prefers testers from the united states and Canada. Once you request a review, you will be provided with a recorded screen video of the tester going through your product while voicing his feedback. You can then utilize this response to improve the layout of your website and remove any hidden bugs that might be present. You can also determine whether there are any issues for a viewer while navigating through your platform to ensure a healthy inflow of traffic to your site.

How to earn money with User Bob?

For this, you need to know how to test a website as this is the basis of making money on the site. Basically, User bob is linked to Amazon’s Mechanical Turk. To be able to earn through the site, you need to actually sign up on Mechanical Turk, which requires your personal information. Once you manage to create an account, having your security number approved may require some time. You are then asked to create an expanded profile for the site and are given an initial test review. You need to know how to test a website to be able to clear it. Not to worry, it is relatively easy. After this, you can search up the Human Intelligence Task or HIT panel for User Bob requests. Click on the requests to start the review, which typically takes from 15 to 20 minutes.

Average monthly income

The good thing about User Bob is that you can take as many review requests as you like. For the initial 10 days, you are given a limit of 100 HITs/ day and you won’t be able to withdraw any money. After that, however, there are no limits. You are free to test as many websites as you like. Typically, a review request pays you $1 to $2 each, but there can be some that pay less or more. This means that if you invest ample time in working for User Bob you can convert it into a good side source of money.

The average monthly income can go as high as $100 per month. For the citizens, outside of US, Mechanical Turk offers you your income in the form of Amazon gift cards, which can be unfavorable for some. All in all, if you know how to test a website, User Bob is a good platform to utilize your skills.

Authenticity of User Bob

The site is authentic and free of scam. It does pay you low per review request, but at the same time, it transfers your earnings to your account without delay. People who wonder what User Bob is can rest assured as this usability testing service is not a fraud. At the same time, it does pay too low to be a full-time income. At the same time, the gift card problem for out of US citizens isn’t an ideal option for everyone. Besides this, the requests vary as well.

Where there can be good days, there are bad days, where you can’t find any well-paying requests as well. For all these reasons, we give User Bob a rating of 55/100 on our authenticity meter. If you know how to test a website and are looking for a part time job that is easy and pays well, User Bob is a great place to start. However, if you are looking for a full-time income, there are other better sources of income also.

Online Database – Key Advantages And Disadvantages

Database in a business scenario is commonly associated with a list of leads or customer information, though in a more technical environment it can also be referred to as Microsoft SQL Server, Oracle or Sybase. Traditionally available offline, databases have also spread across the online horizon delivered over the internet and available on a monthly subscription basis. Though Wikipedia gives you a wide list of online databases, here I’ll mention only about the advantage and disadvantage of getting your data online and forming an online database of your own.

Since the past ten years we have been collecting data using spreadsheets and enhancing our skills to convert it into a database which comes in handy later. Microsoft Access, SQL and Oracle has come along a long way supporting spreadsheets as the complexity of the database increased and it started falling apart. But these databases were available only on a single desktop or accessed over a LAN connection to an in-house server. Easily tackling the desktop spreadsheet applications in the mid-field, web-databases are closing in to score and has become the lifeline of people moving their data online. Most of these web-databases are hosted in a Cloud environment and protected by SSL encryption and a secure log-in with proper User Access Control.

Some advantages of using an Online Database

Online – As the name suggests, an online database can be accessed from a web browser from anywhere in the world. With Cloud Computing coming to the foreground, it is much easier to host an online database in an elastic public cloud making it more scalable and secure.

Elasticity – A web-based-database can hold infinite data and is totally elastic in nature. Whenever there is a surge in data flow, more storage space can be allocated and scaled up and down based on requirement.

Multi-tenancy – A public cloud database is generally multi-tenant in nature. This means the same database can be used by multiple customers on a shared model where you pay only for the space you use.

Pay-Per-Use – Monthly subscription based pay-per-use model makes online databases look quite lucrative where you do not need to invest a huge Cap-Ex on licensed software.

Limitations or disadvantages of an Online Database

Security – One of the gravest concerns of using a web-database is security. With not many security standards available in the Cloud Computing model, most of the users are worried about putting their financial data online.

Switching – Another concern when selecting an online database is switching. Different databases support different formats and switching from one to another becomes a pain thereby increasing switching cost.

Downtime – There are times when the server can be down because of multiple reasons which can lead to huge data loss and inaccessibility thereby causing great losses to customers.

Online database can improve your productivity in many ways and can serve multiple functions. You can customize an online database according to your business workflow or simply use it for data collection and information sharing. Web-based-databases work on different environments, so that is the biggest advantage you can get.

Keywords and Its Importance in Online Job Search

Job search today revolves mostly around the mysterious use of keywords. Whether you are a candidate looking for a job or a company looking for candidates to fill in a job vacancy, the importance of keywords can not be ignored.

Let’s take the first scenario. You are a job seeker in search of your ideal job. Chances are that you are using the internet to do so. Statistics reveal that nearly 90% of job seekers search for jobs online. Now, there are 2 basic ways of going about this – 1. You search for jobs online and apply 2. You upload your resume and the companies find you.

If you are looking for a job to suit you, it is important that you type in the right keywords for effective search. Keywords are basically nouns that describe the skills or job specifications and titles. They are usually industry buzzwords and jargons. Hence, when you are looking for a job in a particular field, ensure you know the buzzwords.

Most job search sites offer multiple search levels. They allow their visitors to search not only based on the skill set (although this is always the primary criteria) but also offer criteria such as location, years of experience, company, salary package etc. Use these parameters to filter the ideal job matching your needs.

If you are submitting your resume, ensure that it is ‘keyword searchable’. Recruiters always search for the candidate’s resume through keywords. They search the resume databases for various job vacancies using specific keywords. Does this mean that you need to customize your resume for each job? Ideally, yes. If your resume does not have the keywords thrown in enough number of times, chances are that they would not pop up when searched for, and hence, you would be filtered out.

But how does one know which keywords to incorporate? How do you know what words would the person at the other end be typing? Although there is no fool-proof way to get the exact keyword list, the answer usually lies in the employment ad itself! Scrutinize the advertisement and use the same words and jargon they have used. This is the safest and the most prudent way to ensure that you would not go wrong.

Once you know the keywords, the next crucial step is to integrate them effectively. It is a common belief that search engines go through the first 100 words of the document for keywords. But technology is developing fast and it is wise to throw in the keywords throughout your resume.

Ideally, load the first portion of your resume with the relevant keywords. You can call it your ‘Profile’ or ‘Summary’ or ‘Introduction’. However, ensure that these keywords are also used wherever they can in the rest of the resume sections. This will ensure that you get searched as well as not appear as if you have put the keywords just for the heck of it. Also, remember that this online search engine is just the preliminary round. In later stages, there will be humans going through your resume in detail. You definitely don’t want to get eliminated then! Another reason is that most search applications gives importance to Keyword Density, that is, how many times the keyword is used in the entire document.

Ideally, you should be creating customized resumes for each job you apply for. But this is not practically possible. Hence it is wise to have a basic skeleton of the resume, and tweak certain elements and words here and there to incorporate the required keywords to suit specific job vacancies.

Online Portals : Storehouse of information in World News, Entertainment, Online Shopping, Sports

If Barbara Tuchman claimed that “Books are the carriers of civilization. Without books, history is silent, literature dumb, science crippled, thought and speculation at a standstill.” No one would disagree with her famous quote. However, besides being a medium of conveying knowledge, books can be cumbersome and can take large amounts of time in finding information. The virtual effects of science have caused a breakthrough making the store houses of information right in front of our computer screen as opposed to a newspaper where news may be shortened for the sake of space.

The new generation has the power of online portals which provide information with a mere click. No magic, no drama just news served like a hot cup of coffee to revitalize your senses. It wasn’t that long after the Web first appeared that the first portals came into existence. Portals served and continue to serve as a important launch point for Web surfing, and although there are some special-interest portals out there that get some market share, the ones that started out early are the ones that get the lion’s share of viewership.

The magical online portals have given the world of knowledge to man’s finger tip. It covers all aspects from news, headlines, sports, entertainment, living, online shopping, articles, current events, current events, news updates.

But the portals of old were plain compared to what they are today, and what they will become in the next few years. Already a far cry from the plain, static first generation of portals, today’s Web portals take advantage of new technology to create a much more exciting surfing experience. The driving force behind all this is the pervasiveness of broadband, which allows portals to hold more rich graphics and multimedia, colorful and fun animation, and functional applets such as stock market tickers and news feeds.

EMarketer’s report highlights the future of the portal in this light, noting that portal services will go even beyond the Web itself, into the areas of personalized desktops, and video/multimedia search. And of course, portals make their money chiefly through advertising, and eMarketer makes note of the fact that the type of advertising found on portals is also changing.

The biggest changes in the future of portal services will be its expansion beyond traditional search, something we’re already seeing with Google’s branching out into other areas. Look for all major portals to launch desktop search products, personalized search tools, and even mobile search services in the coming years.

Private portals are also gaining in popularity as a convenient way to allow employees, clients, and customers to securely access personalized information via a password-protected portal site. Healthcare portals have become a extremely useful addition to large HR organizations, which save time and money by allowing employees to log into their own healthcare accounts–relieving HR staff from having to spend time on low-priority, standard requests for information. While the IT staff may be well-equipped to handle the technical end of the portal, leaving the project entirely in their hands (and not seeking participation from other areas) is likely to result in a portal that is not aligned with the true business needs of the company. The portal must be a priority not just of IT, but of the entire company. Online portals are the new generation information provider , and yes, if Late Barbara Tuchman was alive, she would have had a different quote altogether, what say ?

7 Ways to Promote Your Business Online

1. Get a Company Website

What was a novelty a mere decade ago is a critical requirement today. A business website is a pseudo B2B Portal, allowing businesses and customers from around the world to connect with you. A business website is akin to your Company brochure, available 24×7, and projects you as a professional outfit.

2. Social Media Websites = Free and Fast promotions

The biggest achievement of our era has been the ease with which people have learnt to communicate- Social Media websites like Facebook, Twitter, Google+, Pinterest, YouTube etc, are the latest methods to communicate across wide demographics of age, taste and culture. By actively promoting your company on these social media, you are getting the world to talk about you.

3. Blogging and Forums

Here is a powerful axiom- ‘Content is King’. Produce powerful, genuine and compelling content as part of your Company blog. Be a regular on relevant forums and discussion panels. Learn the art of connecting your business themes into the content that you produce. In time, your content will stand up to be the biggest promoter of your brand.

4. Pay per Click Advertising

If you are willing to pay- relevant traffic can be encouraged to visit your website. Write an online ad for your business, set a reasonable price that you are willing to pay every time someone clicks on your ad (as hosted on third party websites). Payment is only done when someone actually clicks on your ad- if not, you don’t have to pay. Pay per Click Ads allow you to setup a daily advertising budget and can be cancelled or restarted upon your discretion.

5. List your business on the three biggest listing services

Register your business on ‘Google Places’- this allows your business to feature on Google searches and be listed on Google Maps. Other business databases that you must be part of include ‘Yahoo! Local’ and Microsoft’s ‘Bing’. Joining these services is free; setting up an account takes very limited time and the far reach of these services translates to free promotion for your business.

6. Email Marketing

In recent times, bulk emailing isn’t a very favoured promotional concept. However, if done well, and with good intentions, email marketing could be a powerful tool in your Company’s online promotional arsenal. Personalised emails speak directly with the target audience, helps you get an immediate response and can aid in the opening of a line of communication with your prospective customer base. It’s free and fast promotion- with an impactful feedback.

7. Hire a good Digital Marketing Company

If you aren’t sure about pulling off a good promotional job individually, maybe it’s a good idea to hire an innovative, enthusiastic Digital Marketing Company to handle your Company’s B2B Portals online promotional strategy. This action will allow you to be on top of your promotional ideas on buyers and sellers while employing a professional unit to implement concepts that drive towards your expected results.

There it is- 7 strategies that can help you promote your business, unearth new customers and maintain a loyalty bound relationship with your existing customer base. Why wait? It’s time to exploit the full power of the online media in relation to your business.

Complete Online Web Portal With PSD to osCommerce Conversion Services

Are you searching for an advanced technique to boost up your business online through your online web portal? The basic requirement is a well designed, eye catching online web store incorporating many interactive features to augment the traffic rate in to the website. PSD to osCommerce conversion and customization is one-of-its-kind solution which can bring some relief to an individual on the path of getting fully fledged and SEO semantic online e-commerce shop.

osCommerce stands for open source commerce. osCommerce is a free online e-commerce solution with a feature rich set of out-of-the-box online shopping cart functionality that allows store owners to setup, run, and maintain online stores with minimum effort and with no costs, fees, or limitations involved. With the help of this application, you can customize, manage and control your online e-commerce web portal without any hassle. The custom made PSD to osCommerce theme/ template conversion service contribute a lot in building a highly successful e-commerce based web portal. By the means of PSD to osCommerce conversion, its possible for you get solutions for osCommerce installation and configuration, template generation, custom PHP code development and lots more.

The main features involved in osCommerce are:

• object oriented backend

• user-friendly framework

• multilingual support

• automatic web-browser based set-up

• supporting unlimited products and categories

• rapid search

• secure transactions using ssl

Getting a reliable and adept developer or team who are experts in PSD to osCommerce conversion is also a challenging job. Even though there area multitude of firms offering virtual assistance in PSD to osCommerce conversion services, only a hand full will be good. You have to filter out the experts from the many. The professional service providers are highly committed to offer maximum profits using integrated osCommerce solutions, and also emphasize on the potentiality of the online shopping & e-commerce program. The PSD to osCommerce based solutions is embedded with custom php code development, Pixel-precise osCommerce design integration and customization, PSD to Os Commerce conversion, pre-developed osCommerce module installation and configuration, payment gateway setup and integration, developing osCommerce additional modules etc. Make sure that the service provider has a very good reputation for following industry standards by converting PSD to osCommerce theme and templates, and that also without compromising on quality standards. The PSD to osCommerce conversion service provider should also ensure quick and accessible customer support and assistance.

Now that you have decided to opt for osCommerce conversion for your PSD files, an individual get highly interactive e-commerce based website, improved online presence, high traffic rate, more profits.

Is SEO for E-Commerce Different Than Regular Online Businesses?

E-commerce is one of the most competitive markets across the globe today. With online retail biggies ruling this realm, it is difficult for the new players to survive the cut-throat competition. Well, there are some fronts through which they establish themselves digitally. One such area that is somewhat easy to conquer is that of search engine optimization. But, you need not forget that the professional support is necessary to improve your search engine ranking. This is because search engine optimization of an e-commerce website is completely different from that of a regular online portal. An experienced and credible S.E.O company in Chicago can tell you about the differentiating factors.

The factors we discuss below also help you understand how search engine optimization strategies of online retail portals are different.

There are myriad of pages:

A regular website that informs about the services of a company has very limited pages, which makes the search engine optimization somewhat easier. Talking about the e-commerce sites, there is a product page for every product the portal sells. Therefore, the company needs to optimize each page so that the product available on the portal could be found by the potential buyers.

There is always addition of new products:

E-commerce is a domain where the company will be adding new products regularly to expand their sales or to modify the business strategies. And, it is vital that the product pages of these new products are optimized efficiently. Otherwise, you won’t get the expected results.

Speed has to be fast:

Talk to any experienced digital marketer, and he/she will tell you how important the loading time of a website is. Slow websites not only offer a bad experience to your customers but also upsets the search engines like Google. In case of online retail websites, the speed gets slower due to the presence of unnecessary plugins, heavy images, third-party widgets, and inefficient coding. To avoid these issues, you need to connect with a social media marketing Chicago that offers specialized services for e-commerce websites.

There are also category pages:

The category pages are considered the most powerful areas of an e-commerce portal. They need to be efficiently optimized to help you get the best results. The URLs have to be search-engine friendly and content has to be unique and user-friendly. Also deep-links related to product categories have to be built for better results.

All these factors show you can’t use the regular search engine optimization strategies for your online retail or wholesale business. A specialized strategy has to be planned and implemented to get desired results and avoid getting penalized.

The team can help you raise your e-commerce business-related marketing efforts through an efficient S.E.O plan. Several companies from Chicago that seek affordable S.E.O services connect with this agency for the results.