Tag: Promote

7 Ways to Promote Your Business Online

1. Get a Company Website

What was a novelty a mere decade ago is a critical requirement today. A business website is a pseudo B2B Portal, allowing businesses and customers from around the world to connect with you. A business website is akin to your Company brochure, available 24×7, and projects you as a professional outfit.

2. Social Media Websites = Free and Fast promotions

The biggest achievement of our era has been the ease with which people have learnt to communicate- Social Media websites like Facebook, Twitter, Google+, Pinterest, YouTube etc, are the latest methods to communicate across wide demographics of age, taste and culture. By actively promoting your company on these social media, you are getting the world to talk about you.

3. Blogging and Forums

Here is a powerful axiom- ‘Content is King’. Produce powerful, genuine and compelling content as part of your Company blog. Be a regular on relevant forums and discussion panels. Learn the art of connecting your business themes into the content that you produce. In time, your content will stand up to be the biggest promoter of your brand.

4. Pay per Click Advertising

If you are willing to pay- relevant traffic can be encouraged to visit your website. Write an online ad for your business, set a reasonable price that you are willing to pay every time someone clicks on your ad (as hosted on third party websites). Payment is only done when someone actually clicks on your ad- if not, you don’t have to pay. Pay per Click Ads allow you to setup a daily advertising budget and can be cancelled or restarted upon your discretion.

5. List your business on the three biggest listing services

Register your business on ‘Google Places’- this allows your business to feature on Google searches and be listed on Google Maps. Other business databases that you must be part of include ‘Yahoo! Local’ and Microsoft’s ‘Bing’. Joining these services is free; setting up an account takes very limited time and the far reach of these services translates to free promotion for your business.

6. Email Marketing

In recent times, bulk emailing isn’t a very favoured promotional concept. However, if done well, and with good intentions, email marketing could be a powerful tool in your Company’s online promotional arsenal. Personalised emails speak directly with the target audience, helps you get an immediate response and can aid in the opening of a line of communication with your prospective customer base. It’s free and fast promotion- with an impactful feedback.

7. Hire a good Digital Marketing Company

If you aren’t sure about pulling off a good promotional job individually, maybe it’s a good idea to hire an innovative, enthusiastic Digital Marketing Company to handle your Company’s B2B Portals online promotional strategy. This action will allow you to be on top of your promotional ideas on buyers and sellers while employing a professional unit to implement concepts that drive towards your expected results.

There it is- 7 strategies that can help you promote your business, unearth new customers and maintain a loyalty bound relationship with your existing customer base. Why wait? It’s time to exploit the full power of the online media in relation to your business.

4 Simple Ways To Promote Your Business Online

There are many ways to promote your business on the internet without having to spend tons of cash on advertising. You may not have wads of cash when you are starting out your business venture, but with a little bit of creativity you can still effectively advertise your products and services online. Before the advent of internet, small businesses had only a few ways to market their products cheaply, using methods like printing out and distributing fliers or by sponsoring local events. Now there is a big world of opportunities open for you on the world wide web – you just need to know where to look.

Let us discuss below a few ways to promote your business online without needing to spend lot of money.

1. Register with Google, Bing & Yahoo – The first step which you shouldn’t skip is to register your business with ‘Google Places’. This will allow your business to show up on Google Maps as well as be found easily on Google searches. The process is very easy – all you have to do is fill up a simple form and then verify yourself through either phone or email. Also register your business with ‘Yahoo Local’ and Bing as these 3 are the leading search engines and they have huge databases of businesses from around the world.

2. Press releases – Whenever your business does something which is newsworthy, do not hesitate to make a public announcement of it through a press release. Press releases can be very effective in generating publicity for your business. There are many news websites which allow businesses to submit free press releases. Try out sites like ‘PRLog’ or ’24/7 Press Release’. If you want added exposure you can go with paid press release distribution.

3. Participate in online communities – You can find online communities in almost every possible niche where people gather to discuss problems and other things related to that niche. Register an account at a few of these online community sites. They are usually free to join. You can get awesome amount of exposure through active participation on these community sites. You can passively promote your business through a link in the signature or by mentioning about your website whenever the context is appropriate.

4. Photo-Sharing and video sites – Sites like YouTube, Pinterest, Instagram and Flickr are not just for photographers or teenagers alone. Any business can make use of these sites to generate traffic and get free exposure. You can post images or videos of your office, staff, events, products or any other newsworthy content related to your business.

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