Marketing Archives - Page 4 of 9

Where To Delegate Your 2022 Marketing Budget

4 Essential Business Marketing Budget Tips

I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022.

Business goals start with marketing. And marketing starts with a plan. Start planning early, and you set yourself up ahead of your competition, so you’re ready to hit the ground running in 2022.

Having the right marketing plan can make or break your business (I know – I’ve seen it both ways). Here are my top 4 recommendations for delegating your marketing funds in 2022.

4 Business Marketing Budget Tips for 2022

#1: Set Your Budget

First things first: do you have a marketing budget? If not, then set one (pronto!). It’s pretty tough to create a successful business if you have no money to spend on that business.

Set a budget that you think will afford you enough money to grow your business. And don’t worry. Your marketing budget can be on the small side – it all depends on where you are at with your business, and how quickly and how far you want to escalate.

#2: Improve Yourself

It doesn’t matter where you are in your business. There’s always something more that you can be learning. So first plan to invest some of your 2022 marketing budget in your own education and expertise. Update your professional growth and expand your knowledge base, so you grow as your business does.

For example, in my own business, we deal in branding and graphic design, online marketing, custom web development, and more, and our industry is constantly changing. So I need to continually learn new skills along with updating the skills I already have. Every year, I take courses, I read books, and I make an effort to learn as much as I can, so I can share that expertise with my clients.

Think about what you can be learning in your industry, regardless of what it is. By improving on your expertise, you are also improving your business and its potential to grow.

Invest some of your budget in yourself, because the more you are an expert in your field, the more you will shine above your competitors.

#3: Attend Live Events

Another thing to consider in 2022 is attending live events that pertain to your business.

These are great not only for learning from the speakers but also for meeting new people who work in your industry.

You’ll meet great people, hand out cards, and make new connections, all while learning from experts in your field and doing critical market research.

Of course, the pandemic has changed live events a bit. Lots of events have gone online – which can be a good thing, as you can now access lots more relevant events without having to travel.

But still, try to look for relevant speaking events in your area. As long as it’s done safely, meeting people ‘in real life’ can be incredibly powerful.

So allocate some of your marketing budget and try to attend at least one event in 2022! I always have a great time at networking events and meet lots of interesting people who help me grow.

#4: Business Marketing

Lastly, we have the on-the-ground marketing itself. This is your SEO, your social media, your social media ads, your search engine ads, and your content marketing.

This is an area where so many entrepreneurs get stuck because they think they can learn to do it all themselves. Trust me: that’s unrealistic at best.

Trying to become a marketing expert will waste your time without getting any results. It takes years to become a marketing excerpt – all time that is much better spent focusing on what you do as a business.

I know those courses you see popping up in your newsfeeds are tempting. They make it look so easy! But most people don’t even finish them!

So if you’re considering an online course to learn something quickly, remember that only 10% of people who start an online course actually finish it. And those that do finish rarely come away with something of value.

Instead, use your 2022 marketing budget to hire an expert. Just make sure they actually are an expert! Outsource to a reputable source like an established online marketing company. You might also benefit from working with a consultant. Just be sure to vet them thoroughly.

Then once you’ve done your research and found a good fit, trust their experience and expertise, and let them guide you. They’ll likely need some time to understand your branding and messaging, but then let them shine (remembering that organic marketing takes time).

Here’s to your business success in 2022!

Susan

Home Mortgage Business Marketing

With increases in interest rates, it is starting to hit the mortgage business. Fewer are looking for refinancing and real estate sales are slowing. This means it’s time to up your marketing game, as there are fewer takers. With this in mind let’s talk a little about your online marketing and your advertising.

Your new assignment is to reach more people to garner the same number of sales. To do this you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions that the lenders will ask, and by now you know the questions your future customers will ask.

So with this in mind let’s look at a sample that you can customize for a website, brochure, mailer, or for email or social media.

—- —- —- —-

Home Mortgages

Do you want to own your own home? Do you want to buy a bigger home? Are you home shopping now but need pre-loan approval to stay in the running as you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, add-on fees. Always working hard for you every step of the way – and advising you of everything upfront.

Our company has 30-years of experience in the mortgage business. We don’t work for a bank. We don’t work for a direct lender. We work for “YOU” and we are on your side to win! We are able to get you wholesale pricing by shopping many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower fees.

We can get you the best rate, and have the track record to prove it. If the deal doesn’t get done, we don’t get paid, so we work extremely hard to get you the mortgage you need and is appropriate for your real estate purchase.

Depending on your situation, we have a number of potential options – we will help you choose the best strategy for you. Much will depend on how much you are looking to borrow and verification of your current financial situation:

1. Credit Score

2. Current Income

3. Outstanding Debt

4. Personal Funds (Savings)

We can help you with government -guaranteed loans such as FHA, USDA/RHA (rural home loan), or VA Loans. You will have the choices of a Fixed Rate Mortgage of 15 or 30 years, or an Adjustable Rate Mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan we can do those too.

If you are trying to buy a home but will not close on the sale of your current home in time, we can help get you with a Bridge Loan to close that time gap. Remember: we work for you. We are on your side to fulfill your needs, desires and real estate dreams – within reason of course. All we ask is for a chance to earn your business.

—- —- —-

Now it’s your turn to take this sample and re-arrange it in a way that fits the dynamics of your business and then, you can hit the road with some new marketing to make up for the temporary slow-down in the mortgage industry. Think on this.

Network Marketing Business – Your Last Choice Has Become Your Only Hope

Network Marketing Business Success Stories

Are you Tired of Reading Those Outrageous Attention Grabbing Ads? “MAKE $5000.00 A Day… I GOT RICH IN TWO HOURS…BLINK AND WATCH MONEY fall like an avalanche!”

As the old saying goes ‘I was born at night… but not last night’.

Business success stories can be told by anyone and sometimes people can get just a little bit carried away by their enthusiasm. Or by what they think they heard.

Now we are sure that the majority of Network Marketing success stories that are told people mean well. But for the thousands of entrepreneurs just like you that has a successful business can appreciate the truth… the whole truth.

Why do many of the success stories imply you can earn breath taking wealth by only breathing over the telephone?

Ridiculous… Absurd!

The truth is… to succeed in any business requires work. Why do they think that the word “Work” would scare us off?

Quite frankly, most of us have been working all of our lives doing something and it is refreshing to know that if one of the requirements for home business success is work… we are all qualified?

Ask anyone with a successful business what it took to succeed at their business and the answer you can expect to receive is “work hard”.

Setting up a business is the smartest decision you can make to ensure financial security in today’s economy.

Here are 7 Questions, you may want to ask before diving in too deep:

1. How serious are you about creating your very own success story?

2. What are you willing to do or not do?

3. How much time are you willing to give your business?

4. What do you enjoy doing?

5. Do you have a hobby that you could turn into a money making idea?

6. Do you want a traditional business?

7. Would you consider a legitimate Home Based or Network Marketing Business?

Traditional Business vs Home Based Business.

Which one will you prefer to use to build your business!

The Advantages of Traditional Business Ownership:

– you set your own hours, you earn profits from the efforts of your employees, expansion possible determined by resources, start full-time, your own boss, borrow loan from SBA, work long hours, turn key business system

The Advantages of a Homebased Business

-you earn profits from the efforts of others, unlimited global expansion, start-up cost $1,000.00 or less, start part-time, low- risk you set your hours unlimited income potential, Free small business advice, turn key business model

Whichever one you choose, setting up a business will place you on the road to tell your Business Success Story sooner than you think.

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small Business

As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way.

Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress.

As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.

Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel.

So does that mean you should hunker down and stop your marketing efforts for the time being? No!

The World Health Organization has declared coronavirus a global pandemic, and it’s a very uncertain time. However, I’m a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity.

Every challenge can be met with common sense, rational thought and even kindness. This is not the time for irrationality. I was watching a webinar the other day and someone said, “Worrying is like a rocking chair-it gives you something to do but it won’t get you anywhere!”

I know we are living in troubling times. The virus and how the global economy is responding to the preventative measures being placed is something that will go down in the history books.

But as business owners, there is one thing we do still have control over, and that’s the ability to be resilient and make choices that will get us through these times as best possible.

In this article, I’m sharing some ways you can address the challenge of marketing during a crisis and keep your business going.

Let’s start by looking at two of the wrong ways to approach marketing during a crisis right now:

1. Making a joke about coronavirus. A few weeks ago, it was common to see online memes and humorous marketing campaigns being shared. A Las Vegas jeweller even created a campaign to sell rings!

As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not only in poor taste, but you’ll likely drive away a good chunk of your target audience.

2. Playing on people’s fears. It’s one thing to use a sense of urgency to sell your product or service, but it’s another thing entirely to use scare tactics.

For example, don’t scare people into buying a first aid kit with a message like “Only two left! Don’t risk your family’s health!” Rather, focus on the benefit of being proactive and prepared by stocking up on medical supplies.

Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without capitalizing on their anxiety.

How to Effectively Market Your Small Business During the Coronavirus Outbreak

No matter what type of small business you have, your priority should be clearly communicating with your customers to put them at ease.

Think about what your clients need to hear from you, and how you want to position your business during this crisis.

Here are 3 ways to market your business during the coronavirus crisis:

1. Reassure everyone that you’re protecting their health. This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wear masks and gloves.

For example, WestJet shares their additional precautionary cleaning measures due to coronavirus on their website.

2. Be prepared to pivot. You need to be flexible to best serve your customers. That might mean instead of cancelling a customer conference, you change it to a virtual event.

If you are planning an upcoming workshop or event, pivot with your audience in mind. It’s possible you have already been forced to cancel or postponne, but don’t assume everyone wants the solution you’re providing.

Consider options such as making it a virtual version of the event or postponning your conference to a later date. Or some people may want ticket refunds.

Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event.

And of course, take a look at all of your contracts to ensure you’re covered before making any changes.

If you’re a service provider, create other ways to help your clients like this fitness trainer did. He offered them a way to stay fit that doesn’t involve being around a group of people in a gym.

3. Make your employees a priority too. Don’t focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them?

Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern. Or, remind them you fully encourage them to stay home if they’re feeling sick.

The more you can put your employees at ease, the better they’ll be able to support your business and your customers.

What Small Business Owners Can Learn from Coronavirus

I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff.

They’re afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you’re saying.

If your small business is being adversely affected by coronavirus, it’s also a good time to reassess your business fundamentals, including how CONVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more prepared or prevent losses?

Like everything else in life, this is a learning experience. Stay healthy, safe and positive.

The Advantages Of Online Marketing PDF

Web businesses are surefire hit to success these days. This is because it offers almost limitless possibilities when it comes to selling, promoting marketing products and services to a very wide target market. However, there is one limitation to online marketing which makes it hard for business owners to store information on their websites. To address this concern, many have thought of using Portable Document Format (PDF) for online marketing.

Using PDF for online marketing is one of the most practical approaches that any business owners have came up with. This is because they can store information about their products and services without having to worry that people cannot see these when the owner goes off line.

If you are planning to put up your own web business, it would really pay if you have previous knowledge or background in converting files into PDF so you won’t have to ask somebody to do it for you. If you know how to turn Word files and others into PDF, you can have a reign on editing it or changing information whenever necessary. Here are other advantages of using PDF in online marketing:

1. Helps business owners to save time. PDF files that contain information on the products and services are quite effective since it helps the business owner save time in explaining things over and over again to different potential clients and customers.

2. Lesser effort. When you have your important files in PDF form, you can save a lot of effort because you don’t have to encode information for various clients from time to time. Files that are in PDF format are also easier to edit and these can be ready-to-send files when potential clients or customers request for vital information about you and your business.

3. It can promote your business your products and services whether you are online or offline. Since PDF are already stored on your site, you don’t need to worry that you are missing out chances to sell or promote your products and services. If you are online, potential customers can still get information about your business and you can even give additional information to encourage that person to transact business with you. If you are offline, potential customers can still get information about you and your business because they can easily access PDF files in your site and even download all these.

PDF is a useful tool to make online marketing a success. However, you also need to be very careful when using PDF for online marketing to ensure that people can access the information they need about you.

When using PDF for online marketing, make sure that you make it convenient for people who wish to download these. Files in PDF can be resized in such a way that people can easily download it without sacrificing the quality of the document. It would be very helpful if your files are light in size so people can easily download these. Remember, some potential clients get turned off when they are having a hard time downloading your files or accessing your site.

Beyond Buzz – The Next Generation of Word-of-Mouth Marketing By Lois Kelly

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing By Lois Kelly, Amacom (American Management Association), 1601 Broadway, New York, NY 10019, ISBN 0814473830 , 978-0814473832, $24.95, 240 Pages, 2007

Lois Kelly’s first book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing drills deep into how marketers must move beyond talking at their customers and align themselves in their lives, to make the relationship connection, and thus the resulting sales. Kelly has an impressive resume that includes time at Harvard and has contributed articles to Advertising Age, Brand Week, USA Today, and The Wall Street Journal. Ms. Kelly understands the need to listen closely to consumers to find out as much about what turns them off and what turns them on, to drive sales. The bad news consumers share with service providers and manufacturer’s in surveys or in discontinuing use, might not be what corporations want to hear, but Kelly’s viewpoint has interested clients such as Dunkin’ Donuts and Sun Microsystems.

Chapters cover Enough with the marketing blah, blah, blah-let’s talk about something interesting, Make meaning, not buzz, Have a fresh point of view (or several), Listen up: Seven ways to uncover talk-worthy ideas, Nine themes that always get people talking, Straight talk: Talk like you talk, talk like you mean it, talk in these ten new ways, Shift to a conversational marketing mind-set, Building a “talk” culture, Be more interesting-conversations, passion, and an honest point of view. Additional features include a forward, an introduction, and a resource appendix. A must-have guide for prospective new-construction homeowners, manufacturers in the factory-built construction industry and those looking for a “green” alternative to site-built housing.

If you’re looking for a cutting-edge book on how to reinvent your customer relationships, pick up a copy of this important new business book.

Everything You’ve Ever Learned About Marketing Is Wrong

Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG.

Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series of articles is teach you a system for innovating and marketing your company to a point that it’s instantly evident that you’re the obvious choice to do business with. I want to show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily draw this one simple conclusion: “I would have to be an absolute fool to do business with anyone else but you…regardless of price.”

Let’s say that you own a moving company… and you spend $3,000 a month in the Yellow Pages for a full-page ad, and that ad generates an average of 70 calls per month. Is that good? Is that bad? Well, it depends….but, let me ask you this: What if you could take that same full page ad that costs $3,000 a month, and by just changing what it says, and how it says it–now, instead of getting 70 calls a month, you could generate an average of 955 calls a month…and the average quality of the prospect was quantifiably BETTER? Let’s say you owned that moving company. Would you be excited about that? 955 better qualified calls a month instead of 70? If not, we need to take your pulse and see if you are ALIVE! That’s what’s called getting more results–making more money–for the same time, the same money, and the same effort spent.

Or let’s say you’re the CEO of an up and coming bank that is trying to get a stronger foothold into the small business loan market. Let’s say you’ve got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television…. as well as various brochures and collateral at each sales office. What if you’re that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and is actually getting worse as time goes by?

What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%? Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you’re doing now…. Just by changing what you’re saying in your marketing so that it WORKS BETTER.

Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I’m going to show you how to use the “Monopolize Your Marketplace” system to leverage what you’re already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I’m not talking about radical changes that are “creative” or strange or weird or anything else.

The process for getting these kinds of results is very systematic, and anyone with a strong business background can figure it out. But simply put, my purpose is to show you how to change your marketing and advertising, and allow you to leverage your marketing momentum. Just like the moving company and the bank in the examples, and just like the dozens of examples I’m going to give you in this series of articles. The result is you make more money for the same time, money, and effort expended.

Most companies simply don’t know how to do this. Some companies know their marketing could use some help and that it’s under leveraged, and as a result, they’re looking for solutions. Maybe that’s you. But there’s a larger group, a group that doesn’t really understand the untapped potential that lies in their marketing. They spend some money on marketing or advertising, get some results, make some money, and then decide that whatever results they’re getting are probably about as good as it gets… and figure that there’s not much they can do about it.

They figure that the 70 calls a month on the $3,000 ad is about what you ought to get for a $3,000 ad; they never imagined that 955 calls were even possible. Nothing could be further from the truth. If you just understand what you’re going to learn on this program, if you understand how to run what we call the marketing equation on a consistent basis, then you’ll always get predictable, consistent, and inevitably huge results every time you do anything called “marketing.”

The system is based on unchanging principles of human nature that dictate that people always want to make the best buying decision possible and therefore marketing’s job–your job–is NOT to YAK incessantly about how great you are or how low your prices are–but rather, your job is to simply facilitate the prospect’s decision making process, and allow them to feel like they’re in CONTROL of the decision, based on having enough quantity and quality of information. The system is truly a breakthrough in marketing and advertising, yet it’s simple and easy to understand. We have thousands of client successes to prove that it works literally every time it’s implemented, regardless of what kind of business or industry you’re in.

We compete head to head with marketing consultancies and large traditional advertising agencies who grub money from their clients with no accountability for results. These agencies hate our guts because we expose their ineptitude and reveal our results-getting processes to our clients so they can evaluate for themselves… just like we’re going to do on this program… and then we show them step-by-step how to make more money every time they run an ad, produce a brochure, create a website, show up at a trade show, send a sales person out in the field, or any other sales-generating activities. The ad agencies hate us so bad because we threaten their very existence; they even call us the “anti-agency.”

So how can I say that everything you’ve ever learned is WRONG? How can I accuse you, without ever having met you, of leaving huge untapped profits on the table that are easily and readily available just by doing what I’m about to share with you? How can I say, in essence, that you don’t know what you’re talking about marketing-wise–even given the fact that there’s a good chance that you’ve been doing marketing for 10 or 20 or 40 years–and you’ve been getting what most people would consider good results that whole time?

Well, I’m not going to answer that question right now….in fact, I’m going to let you answer that question for yourself as you read this series of articles; If I do my job, then I think that answer will become self-evident. But I’ll make you a promise right now: This is not hype, it’s not the same old stuff you’ve heard a million times repackaged…even though that’s what all the so-called marketing gurus and ad agencies would like for you to think. And even if you do think it’s the same old stuff, I’m going to give you some evaluations later on to prove to you, quantifiably, that it isn’t. Anybody who’s claiming we’re using the same old formulas and processes should be producing marketing and advertising that looks like ours does, works like ours does, and most importantly, makes money like ours does. They should have a specified set of rules and formulas and strategies that can systematically be applied to any kind of business across the board. They should provide a set of evaluations that will allow anyone to instantly and objectively judge and rate their own marketing and predict the success of a marketing campaign before spending any money. And guess what? Nobody does. That’s right, nobody. This information is exactly what you’ve needed and been looking for to take your business to the next level of profitability and success.

Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the desired result: the sale of your product. There are more than seven common promotion mix tactics and while most businesses do not use all of these tactics to promote and sell their products, they do use a mix of these tactics.

The Top 4 Promotion Mix Tactics:

Personal selling is one of the most common of the promotion tactics. Most companies will hire people to do the selling: sales representatives, account managers, inside sales representatives, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common methods of selling, although sales by phone, and more recently, sales by email, are becoming well used. These are not necessarily as effective, but they are low cost sales tactics.
Advertising is another common promotion tactic. Advertising focuses on brand recognition and identity; not on the product alone. Advertising can be a costly tactic that only the big businesses can invest in; particularly advertising on television which can cost anywhere from $100,000 to over $1 million for a national broadcast in prime time (for a 30-second spot!). This cost is in addition to the cost of producing the commercial. Advertising in industry or consumer magazines is less expensive and typically you can target your advertisement to a specific industry or region. Other advertising can include car or bus ‘wraps’, events (such as sports, music, art), and billboards. The Internet is becoming a very popular place to advertise, and on a relative basis, it is more affordable.
In the retail marketplace, consumer promotion is very common. Buy one, get one free. Coupons for discounted or free product. Free trial packages. Cash discounts or refunds. Contests that give back cash, prizes, or products. The commitment by marketers to consumer promotion is that this form of promotion can be designed to be very measurable. Coupons, contests, and packaging can be coded to report redemptions and to report sales increases and/or decreases related to consumer promotion. Additionally, packaging new products as a trial, with a mature or declining product, can often provide an opportunity to up-sell and extend the declining product’s life-cycle.
Public relations (PR) is another common promotion tactic. Public relations includes writing and distributing press releases (to the local newspaper, the national newspapers, to online PR sites, to radio and television, to magazines, and more). The key for effective PR is to identify and understand your target audience, the key message or messages you want to deliver, the credibility of your organization, and the recognition that PR is not a sales tactic but an identity (whether corporate, brand or product) building tactic.

The most effective promotional program is usually one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you engage in, and adjust your promotional program to increase effectiveness and outcome (sales).

Coffee Shop Marketing and Lead Generation

What is Lead Generation?

Lead generation is creating a consistent flow of business and income for your coffee shop with minimum effort and costs.
Lead generation is knowing that your coffee shop is fully booked everyday of the week for the next year. Rather than unlocking the doors every morning hoping and praying that someone will pop in for a meal or a cup of coffee.
Lead generation helps you to plan your future and takes the uncertainty out of running your coffee shop.
Lead generation helps you to build a product worth selling, namely your coffee shop, because you can rest assured that the new owner will make money since it is fully booked for the next twelve months and you can sell your coffee shop for a far higher price than you would have been able to without the reservations.

Coffee shop advertising works well but the magic happens when you make your advertising efforts pay off in as many ways as possible by using every opportunity in your coffee shop to turn your client or clients into reserved return visitors.

Step one: When customers make a reservation at your coffee shop for a special occasion such as a birthday, anniversary, product launch or any other occasion make sure that you get the following from each member at the table in a way that is fun.

Full Name
Postal Address
E-Mail address
Telephone Number
Date of Birth

As an example, have a lucky draw for a meal at your coffee shop at a suitable time during the event in return for their personal information. When you hand over the prize to the winner ask everyone at the table if any of them have special events coming up soon that they would like to reserve right now, be quick and efficient so that you do not disturb the ambiance.

Step two: Take some pictures of everyone at the table, if you cannot do it yourself make sure that you have a staff member or friend that can assist you with the task.

Most people are very thrilled when they are the centre of attention but do ask your patron if you may place these pictures on your Facebook or other social sites that you belong to.

Step Three: Confirm with your patron if he/she would enjoy publicity in your local newspaper for the event that is celebrated at your coffee shop, instead of just placing your ad as usual in the paper call your newspaper agent with this story, he/she will be eager to give you bigger space at the normal price. Your clients will love you for it since you are over delivering on value for money.

Step four: Print pictures of the event and post it to each attendees postal box, inviting them once again to book their next event big or small at your coffee shop.

Step five: Make a follow up phone call asking the client if they have received your note with their picture in the post and if he/she have enjoyed the article about them in your local newspaper. This is also the time to ask if you may e-mail them your special offers in the future and once again ask if they have an event big or small that they would like to make a reservation for now.

This method of coffee shop marketing and advertising works magnificently and it has proven itself in various industries such as insurance, real estate and every industry that is commission driven, a coffee shop is exactly the same you have no guarantees that someone will visit your shop amongst the thousands that are available. Create your own security and your own certainty with minimum cost and a little bit of effort.

Warning:

Within six months of practicing this strategy you could appoint someone to do it for you because it is a full time activity that must be kept in place, you cannot start it and then stop because it has become part of your image of what your coffee shop offer. It is now a part of the menu, taking it of the menu can ruin your reputation and your business.

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. Edwin Artzt

Home Base Network Marketing Business For Your Retirement

Sorry that I had to start this article in a very grouchy manner, but my friend someone just come to me last week asking me this questions.

“Jason beside the Online business that you can become rich, is there any other way ?”

“This Internet thing is still not right for me.”

Well, i really hate to say this because it sounds like a old broken record, but sometime it really need to be play for someone, who I think their right brain is still in a coma stage.

There is lots of way to become wealthy of course, the quick, easy or lazy way.

Here are just a few:

1. Inherit Wealth

No work, no sweat, no worries.

The problem? It is hard to get adopted by rich and sickly parents. There are not many of these people around, while this method works.

It only works for a few. If you were one of the blessed, well, you wouldn’t be reading this article or finding ways to get rich. You would be cruising in the Caribbean now.

2. Marry someone who is already incredibly rich.

If you are not married now, hey, there is still time for you to find a wealthy spouse. But that’s not the subject of this article, as again, this is a way to wealth that few can do. Talking about Hollywood maybe you can go there and try your luck.

3. Hit it big in the stock market.

Your shares will double and triple in price. However, there is a problem. You have to already be rich to buy lots of stock and yes, there is always a catch in the stock market.But my friend this is a rich man game, high risk, high return, are you game enough to take the risk?

4. Win the lottery

I seen lot’s of people doing that, some even put 10 to 20% of their wages on that. But the math experts already know the truth: “The lottery is a voluntary tax on people who are really bad at math.” You are about 100 times more likely to be struck by lightning than to win the lottery. To put that into perspective, the odds are that you had to be struck by lightning 100 times before winning the lottery.My goodness out of a million numbers there is only one and after struck by lightning for a hundred times do you really feel like going out and having a good time spending your lottery money?

Lottery is entertainment, a reason to watch television or news paper to check if your number won a dollar or two. Play the lottery for fun, don’t use it for your primary investment.

5. Write a hit song or sing a hit song

I can’t sing. In fact, I can barely hum. If you are one of those rare individuals with superstar musical talent….go for it! Use that talent. Go for American idol make a million or two and enjoy. However, this article is not about writing hit songs. So if you are like me and can’t hold a tune, relax. There are plenty of other ways to financial independence.

And how About writing that great romance novel ?

Well, that is also a way to financial wealth, but a very rare way. Very few people are able to take this path.

Well, if these well-known ways to wealth won’t work for most of us, then how do average people become wealthy?

How you can leverage on technology and people for your business.

Ok, listen the first way to increase your income and build your investment fund is to have your money work for you. And, as we have seen, there are several ways to accumulate the money you need to get your investment fund started.

The second way to build your investment fast is through the principle of LEVERAGE on other people’s efforts and technology to help you accumulate and build your investment fund faster.

Here’s how to use people leverage in your business.

As the only employee of your business, you are limited to how many projects you can do in one day with only two hands and 8 hours. If you want to earn more money is by increasing the numbers of projects you can do, then you have to hire worker or helper.

Maybe you decide to pay your employee $20 for every project he or she do. Since you charge your customer $30 for every project, you now make an extra of $10 whenever your employee finished a project for you.

The more people you hire, you have more project in hand and the more money you make. This is what we mean by leveraging your time and effort through other people.

Do you have to hire more employees and use this leverage principle?

This is just another method to build your investment fund. Having extra options and choices are always nice.

Whenever you start a business you can use this people leveraging principle to quickly build your investment fund. However, many people won’t use this means of leveraging because:

1. They don’t want employee headaches

2. They want to keep their business small and manageable.

3. They don’t want to be responsible for overseeing other people.

4. They don’t want the paperwork and insurance headaches, etc.

If this method of people leveraging doesn’t appeal to you, there is yet another way to leverage your efforts.

Most people do network marketing every day, but they just don’t get paid for it.

You see, network marketing is nothing more than recommending and promoting what you like. If you are like most people, you recommend and promote:

Like when you watch a nice movie, will you tell your friend? Or sports team, restaurants, funny joke and the list go on…….

Since you recommend and promote daily, why not get paid for it, right?

Or you can continue recommending and promoting for free. Free isn’t bad. Charity work makes the world a better place. But if you are tired of working for free and want to join some smart entrepreneurs who get an extra income in their mailbox every month, you will want to check out internet network marketing.

Theses companies will actually pay you for recommending and promoting their goods or services. Instead of spending money on television advertising or newspaper ads, these companies rely on word of mouth promotion.

Think about it. Which long distance services promoted on television by an actor you didn’t like it? Or the long distance service recommended by your mother or your best friend, you felt it’s no good ?

Thousands of different goods and services are promoted through network marketing. Word of mouth advertising is powerful. Traditional media doesn’t stand a chance against a trusted friend’s recommendation.

So how does the people leverage principle fit into network marketing and technology?

Think of network marketing as a family tree or genealogy. Companies that use network marketing to distribute their goods and services not only pay you telling other people, but also when the people you tell go out and tell other people, etc, etc…… In other words, you could tell A who tells B, who tells C, who tells D and so on, and you could earn a monthly bonus check on all of their usage and sales.

That’s people leveraging at work.

And if you can tell the whole world about your product or services, you will be doing business world wide. Let’s say you have a relative who stay in a different states or your brother who is now living in Canada, maybe in Asia. How can you show him or her about your great opportunity and product? You don’t have to travel to them, use your computer.

The Internet.

In every field, from health insurance to electronics, from education to stock trading to home buying, more than 50 percent of American consumers are already going into the Internet, it’s so convenient now that we can call and see each other on the computer or even sent an instant message and picture by hiting on our enter key on our keyboard. Don’t be a “dinosaur” if you read my last article:

The Home Base Business of W=P x T you will know what I’m talking about.

I know of some people who use their network marketing income to accelerate their investment fund. In some cases, their part time network marketing income exceeded the income from their regular job so they decided to make network marketing their full time profession.

Over five million people are already collecting an extra income from their part time network marketing business in the United States alone, but the internet population is bigger than the population of China and India added together.

Since you are already recommending and promoting what you like, shouldn’t you consider getting paid for too?

Internet network marketing is one of the fastest ways to a quick retirement, this is important especially if you are at 45 to 50 years old and don’t have a lot of time for your money to earn compound interest. So if you are no longer young, don’t panic. Network marketing can help you catch up your investment fund in hurry and if you are in your 30’s get ready to retire young and rich.

That’s why I like network marketing.

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