Newspaper History – The Origin of Newspapers in India & Around the World

Origin of Newspapers:

The History of newspapers is probably one of the most notable episodes of human experience. The origin of newspapers dates back to Renaissance Europe. It was during this period that local European merchants began the habit of distributing handwritten newsletters amongst each other. However, it was the German people who introduced the earliest forms of printed newspapers way back during the 1400s. Since then the outlook of newspapers has undergone tremendous evolution. In recent times the total number of newspaper count has increased to a mammoth 6580. A normal newspaper of today comprises of various sections like editors’ columns, forecasts, comic strips, entertainment section, newspaper classified ads, newspaper display ads and much more. Unfortunately the financial downturn has hampered the growing rate newspaper classified advertising, simultaneously encouraging the rise of web -based newspapers or e-papers.

History and origin of newspapers in India:

The history of newspapers in India is equally intriguing. The introduction of newspapers in India was actually the result of spreading sense globalization amongst the countrymen. These countrymen craving for updates around the world demanded for a source that gratified their thirst for knowledge. Finally the first newspaper of the country was introduced in Calcutta (Kolkata). Titled Calcutta General Advertise or Hickey’s Bengal Gazette this newspaper was the brainchild of an eccentric Irishman called James Augustus Hickey during the 1780s. Soon newspapers like Bombay Herald and Bombay came into being following the success of their precursor. Over the years the country has witnessed the rise of multiple newspapers dailies out of which broadsheets like Times of India, The Telegraph, Hindu, Hindustan Times, The Statesman, Economic Times, Ananda Bazar Patrika, The Tribune etc have become the highest circulated newspapers in India. The idea of booking classified ads and display ads also grew along with the growth of these national broadsheets.

Airport Advertising in India: An Entry Gate to the Indian Markets

Airport Advertising is a popular medium of launching new products and services and building the image of the brand in the Indian markets. The airports are a hub for affluent audiences and impressing them can be the big step in penetrating the markets in India. This is why the brands enthusiastically associate with Airport Advertising Agencies in India in order to reap the benefits are unique to this medium. This article analyzes the elements that have allowed the medium to rule the Outdoor Advertising in India since 1986.

Affluent Audience

A breakdown of airport audience segments done by Technopak Advisors (India) shows that 72% are the chief wage earners and 73% are frequent fliers (once in 3 months). Also, the affluent target group is inclined towards SEC A and 25+ yrs age group. 52% of the audience does not mind spending on expensive brands and 59% love to buy new gadgets and appliances and designer labels. Such figures are enough to bring a gleam to the eyes of every advertiser. Even those shrouded in skepticism are soon convinced when they see the high Returns of Investment (RoI). The fact that a high number of key decision makers of various organizations are available to be influenced is one vital advantage of Airport Advertising. Such a congregation cannot be found in any other medium. Alliance with a company already established in the market can increase the conveniences. Indian markets, specially have shown a demand for such alliances when new products and services are launched.

High Dwell Time

If you are imagining an audience looking at an Ad Site for durations as long as 55 minutes and 2 hours, you are thinking of an airport audience in India. Domestic flyers have a Dwell Time of 55 minutes and International flyers of 2 hours. Thus, an Airport Ad has ample time to have the planned impact and pass the message of the ad copy with a bang. The Dwell Times you are looking at are among the best in all the mediums of Advertising.

Guaranteed Views

If the consensus of the audience is to be taken, it is generally agreed that unless a viewer is associated with the field of advertising, he tries to avoid it in any form. Think about any common Indian household watching TV and remember the dexterity with which the mute or the channel swap button is pressed as soon as the ads start! In fact, in most of the mediums, there are very convenient escape routes and the regular audiences of the medium develop an expertise in mapping them in a remarkably short period of time. This is where the Airport Advertising brings in a breather for the advertisers and publishers. An airport audience is not allowed to go out of the premises (except of course at time of emergency) once they have checked in. They have no escape route in this medium as they have to wait for 55 minutes in case of a domestic flight and 2 hours for an international flight.

Uncluttered Environment

Among the many things an airport cannot afford is a cluttered environment. For the functions of an airport to run smoothly, an organized and uncluttered surrounding is of utmost importance. Airport Ad Displays thus enjoy a visibility whose impact is not minimized or neutralized by a zillion other things around it.

With the introduction of low fare airlines, the range of targetable segments has also increased in Airport Advertising in India. The medium is witnessing new brands that are joining the successful bandwagon of Airport Advertisers. Airports are the easiest places outside offices to find the ones with influence over the markets in India and advertising there is the means of extending the first greetings of your brand.

Top 10 Real Estate Websites in India

Real Estate in India is in great demand as the population of India is increasing rapidly. There is a high demand for real estate especially for the residential sector. The commercial sector demand is lesser as compared to the residential sector. The rate of the residential sector is growing with each passing day and one can notice a property price fluctuation almost every day.

The property rates are not only increasing in the prime locations of India but also in other areas because of the high demand. Moderately salaried people and even people having low incomes have started moving from their towns or cities. They are relocating themselves in other areas away from the prime locations because of these high rates. Being aware of this huge demand in the property market, property builders are also demanding high rates for good projects at great locations with well designed features and specifications.

The market is therefore very vibrant and all professionals related to this industry especially the property agents are utilising this opportunity to make money by selling builder units. They apply different marketing strategies like publishing advertisements in news paper, property websites, marketing through outdoor hoardings, email campaigns and many more. Among the above mentioned strategies digital websites are a lot in demand due to their cost-effectiveness and high reach. The following are top 10 websites in India which are helping to sell real estate, market property services and also providing complete knowledge, information on properties, builder projects and other property related topics.

Magicbricksdotcom

Magicbricksdotcom is an online public portal developed by Times Business Solutions launched in August 2006. It has emerged as India’s No. 1 Property Portal in terms of getting unique visitors as compared to other property websites. This is the place where you can enlist your property or enlist your requirement as a property owner, developer or as an agent in any location across India. It is an ideal platform for property seekers and sellers.

99acresdotcom

99acresdotcom is yet another an online platform in India developed by the Naukri Group. It can be called as No. 2 property portal in terms of visitors. This portal is dedicated to meet every aspect of the property consumer’s needs in the industry.

Indiapropertydotcom

Indiapropertydotcom as the name implies is a property portal for properties across India founded by Consim Info Pvt Ltd. Being the first online property portal to launch the concept of “Virtual Property Fairs” in India, it is one of the largest online service provider for property agents, property developers as well as for seekers and sellers.

Commonfloordotcom

Commonfloordotcom was founded in 2007 by IT professionals as a property portal with a difference. It is India’s first property portal dedicated to apartments and gated communities. Commonfloordotcom offers superb and easy tools to manage buy, sell, rent apartments in a given locality.

HDFCReddotcom

HDFCReddotcom is an online real estate destination founded by HDFC Limited which India’s leading mortgage lender. HDFC RED is a property digital information hub where you can find all information on new builder projects and other real estate investment options. It is like a digital bridge between home buyers and developers across India.

Groffrdotcom

Groffrdotcom is actually a name derived from Group Offer. It is an online property group booking digital hub based in India. It offers discounted group booking facilities on new projects by real estate developers across India. Apart from properties Groffr also offers discounted deals in automobiles and electronics.

Stampdutyregistrationdotcom

Stampdutyregistrationdotcom is India’s top real estate website for property related professionals. It enlists all types of professionals like property advocates, home loan agents, real estate agents, architects, interior designers, property valuers, real estate developers and so on. It is an ideal online platform for property professionals to highlight their businesses and services as per their business locations and attract a lot relevant customers. This portal also has a separate property section to find homes and other commercial properties.

Readyreckonerdotin

Readyreckonerdotin is an online hub for property related information, mortgage related information and ready reckoner values for properties across India. It provides users sample legal documents like sale agreement, rental agreement and an online ready reckoner calculator to calculate the property stamp duty values.

Igotmydealdotcom

Igotmydealdotcom is a complete property solutions portal. It offers a range of services which includes discounted property group bookings, distress properties for sale, new real estate projects’ information, property investment options, hotels for sale, preleased properties, luxury homes, bulk property bookings for investors, etc.

Allcheckdealsdotcom

Allcheckdealsdotcom is an online property broking portal by Info Edge (India) Ltd. It covers all India real estate projects and provides property deal options in residential projects and also in commercial projects.

These are some of the top real estate websites in India which offer real estate services right from property information, selection, site visits, bookings, documentations, home loans and after sales service.

India Outsourcing Accounting Can Undertake Accounting Task Proficiently

Accounting is one of the important aspects of any business. It needs a lot of care as it contains all the finance records of the company. India outsourcing accounting plays an important role for the business to make them work smoothly. Accounting is responsible to maintain the finance records of an organization. Outsourcing Accounting services plays an important role in the world of finance and accounting. Today there is extreme competition in the market and every business is in the rival to prove itself. For this they need to make some good strategies. The businesses undertake all possible measures to cut costs of their finance and accounting department and also to increase the productivity, improving profitability and creating strategic value to business. So, outsourcing accounting has seen a good response and the business owners are eagerly considering it.

India is well known destination for the accounting outsourcing. Today businesses have to face tremendous pressure and they are burdened with extra work. Such business organizations do consider it more keenly as they will get quality work done within their time frame. The companies are undertaking India outsourcing accounting as an effective tool for their business. You can make approach for your company to outsource accounting task at reasonable rates. You can get quality service with best professionalism from these firms. There are numerous companies who have made big money from accounting outsourcing. Infact, many more companies are moving towards this service to make it a strategy for their business growth. It has been seen a huge demand in the software outsourcing services. And so to cater to the huge demand, many firms are upcoming in this field to make outsourcing task more better.

In order to achieve best and profitable results from your business, you can consider India outsourcing accounting services. This technique will save lots of money and you can invest your saved money on the growth prospects of your company. You can trust on the vendor to outsource your accounting department to India or some other destinations that you want. Your business will surely make a good profit margin. This feature will bring down the burden of your work as accounting is such a big job that needs a lot of concentration. We are known with the fact that in order to drive a business, a good effort, time and resources are highly required. You have to look for every department that it runs smoothly right from sales, marketing, customer service and the administration.

You have to keep the accounting department well managed so that you keep up the fast and upward growth. It doesn’t matter how large or small your organization is, you have to keep your accounting department well maintained. Always remember to do some homework before you hire a company to handle your accounts. Accounting task is really a serious job and it needs to be done with utmost care. Even a slight mistake can make your business in loss.So, look for such vendor who is reputed in outsourcing task. In this way, you can relieve of getting a better job done for you. This strategy will save your time and money that you will have to spend on your employees to make them trained.

Investment Opportunities in Pharmaceutical Industry of India

Amongst all the countries that fall under the category of developing countries, Indian pharmaceutical industry is one of the biggest and the most advanced. This industry has been a boon to the Indian economy. It provides employment to a huge number of people and ensures that vital drugs are made available to the huge population of India at affordable rates.

The drugs and pharmaceutical industry plays a pivotal role in the economic development of India. Being a very intense knowledge-based industry, it offers innumerable business opportunities for investors worldwide. Indian pharmaceutical exports accounts for export to more than 200 countries around the world. The annual turnover of pharmaceutical products contributes to about US$ 17 billion. In recent times, the Indian pharmaceutical industry has shown tremendous growth in terms of infrastructure development, product usage, and technology.

The pharmaceutical industry in India provides several opportunities for investments and trade due to the following factors:

• With respect to India’s huge population it is an excellent center for clinical trials.

• India has efficient and cost-effective sources for getting a hold of generic drugs, especially the drugs that are going off their patents in the coming years.

• India has abundant manpower with strong scientific, technical knowledge.

• The cost involved for research and development is very low.

• The production cost of quality drugs in bulk quantities is very low.

• India houses excellent laboratories with world-class facilities. It has laboratories that specialize in process development and the development of cost-efficient drug manufacturing technology.

• India is self-reliant in terms of the production of bulk drugs. Almost 70% of the requirements for the formulation of drugs is available within the country itself.

• Another important factor that is responsible for attracting foreign investments in the Indian pharmaceutical sector is the increasing balance of trade in the pharma sector.

• India’s fast growing biotech industry, which offers great potential in the international market, also has contributed in making the pharma sector in India an attractive industry to make investments.

• Besides the presence of different systems of medicines, such as Siddha, Naturopahy, Ayurveda, Homeopathy apart from its strengths in manufacturing makes the Indian pharmaceutical industry an attractive industry to invest in.

Due to all these advantageous factors, India is recognized as one of the leading players in pharmaceuticals in the global market.

The Indian pharmaceutical industry got a major boost with the signing of the General Agreement on Tariffs and Trade in 2005. This agreement helped India to recognize global patents. After recognizing global patents, the Indian pharmaceutical market has become a sought-out destination for foreign players to invest in the sector. Also, investment in pharmaceutical industry has vastly increased over the years since the industrial licensing for a huge number of drugs and pharmaceutical products has been abolished.

The Department of Chemicals and Petrochemicals, which falls under the Ministry of Chemicals and Fertilizers, overlooks all the planning, developing, and regulating of the pharmaceutical industry in India. The ministry permits up to 100% foreign investment provided that the investor adheres to certain stipulations laid down by the government. The ministry allows for exemption from price control for a period of 15 years if the product is patented under the Indian Patent Act and is developed through indigenous R&D in the country.

Thus, with such remarkable initiative of the Indian government, the Indian prospective pharmaceutical industry looks extremely positive for attracting more foreign investments.

Fashion Seasons In India

India is a land of festivals. With a confluence of varied religious and traits the time to come together and enjoy is plenty. Fashion naturally is a part of such traditions. Largely Indian wear is teamed as sarees, shararas, choli-ghagra, salwar suits and the latest fusion wear.

Cosmopolitan urban areas are where people celebrate all festivals irrespective of religion or caste barriers. It is very nice to find shops and malls decked with colour red and stocking a host of varied red hues and patterns with the advent of December to celebrate Christmas. New Year sales and winter collections hit the market much earlier. Designs are international in taste. Each year sees a new breed of designers and jewelry brands. Launches are new in the accessory industry and foot wear business.

Raksha Bandhan sees a unique display of clothes and materials in the markets. The clothes in the kid apparels are more interesting and fusion in nature. This is gifting time and much designs and blending patterns in sarees and dress materials too.

Holi sees a lot of whites and cream shades. Worn with a flowery threadwork dupatta or again same white odhni, it is time to join the fun. Sankrath sees a lot of ladies in black clothes. Dushera is when the famous Durga Puja and Navratri season begins. Nine unique days of fashion entertainment. Designs come into fore inorder to cater to the needs and sensitivity of young and old. Bolder fusion patterns in tank tops and backless cholis team the traditional bandhni works in silk and cotton. Men’s wear are special too with small topis in shell and mirror worked jackets. Ready made outfits with free trial rounds mark the season.

Diwali is great business time for the apparel industry. There is a myriad of vivid colours and the vibrancy in window display marvels you. Dazzling designs and unique blending of saris and blouses keep your tailor busy. Diwali parties and puja demand niche wear. Whether a group celebration or a big bash Diwali is super festive season.

Id time is colourful with the latest works in Kashmiri silks and satin suits. The veils and burrqa work are admirably tailored by gifted artisans. It is interesting to note the range in handkerchiefs, cotton gloves and socks worn by Muslim ladies. Shopping festival time too, this season.

Fashion is a changing element and adjusts to suit needs of climate too. Monsoon collections come with cut offs, and easy dry fabrics. Summers demand the need for cotton, linen, muslin and other airy wear. Woolen and inner wear are just not warm clothes but fashion statements.

It is a personal celebration to shop for special items on your wedding anniversary, spouse birthdays or this Valentine!

India Vs. Vietnam: – Why India Is Lagging Behind in Competition to Attract Global Manufacturing

Past few months, in fact past couple of years since the trade war has taken off, there has been much talks and actions in global companies to shift their manufacturing base from China to other countries. India has been thinking of itself as the front runner in this golden opportunity but to the surprise of many, came a country which we never thought of, would give us a very tough competition “Vietnam”.

The competition from Vietnam has been so hard for India that as per the report of Nomura capital, in the last year between the period of April 18 to August 19, around 56 US Companies relocated its manufacturing base from china, but only 3 companies came to India, Vietnam took 26 of them (Vietnam – 26, Taiwan – 11, Thailand – 8 Mexico – 6).

Indian government has been on the path of various reforms, Since last five year. Government has taken various initiatives such as “Make In India” lot of efforts has been taken for improving the “Ease of doing business” ranking by almost 65 Ranks up to come to 63rd position in global ranking from 142nd. What’s not working for India, is a serious matter to look into by India.

Let’s have a analysis at various factors that has led Vietnam to be front runner in taking advantage of the Trade war, to understand if in long term Vietnam remains a favourable destination for the global companies to be next global manufacturer, What India need to do to become global manufacturing leader.

Let’s first have highlight of both the countries and analysis:-

Criteria

Viet Nam

India

Political

Single Party Socialist Republic

Federal Parliamentarian Constitution Republic

Population

96.48 Million

1312 Million

GDP Growth rate

3.82%

3.10%

Per Capita Income

1964 USD

2104 USD

Un Employment Rate

2.15%

23.50%

Wages high skilled

465 USD Per month

143 USD Per month

Foreign Exchange Reserve

80741 Billion

501703 Billion

Foreign Direct Investment

6.70

1365

Corporate Tax rate – Manufacturing

20%

15%

Ease of Doing business Ranking

70

63

India and Vietnam both liberalized almost in same time period of 19989-90s since then both countries have grown at an average rate of 6-7% annually. But in past few years Vietnam is leapfrogging mainly due to its proximity with china.

Looking at the above global economic parameters, Vietnams population is very small in comparison to India i.e. almost 1/13th which makes itself a small size market comparison to India, but the argument of being a huge market has not worked for India till now. The most important factor in favour of Vietnam is, it’s a Single party socialist republic which is on the similar line of China. China also has exactly similar political environment, this really gives edge to Vietnam over India, as implementation of any policy in socialist country is not as challenging as it is in a democratic country. The companies moving to Vietnam knows that they will find a conducive environment like China in the country, given the authoritarian nature of the political system.

By opting to setup huge manufacturing base in countries like China and Vietnam the global business companies have clearly shown to have their preference to authoritarian economy as compared to democracy. They want to live in a democratic country but they want to economically promote socialist countries. The long term impact of promoting such socialist country can be seen now with the way china is handling its position on global platform & its responsibility as a global power. This can never be expected in a democratic country like India.

The factors like Per capita income, GDP Growth rates are on similar line for both the countries. The Unemployment rate in India is 23.5% which quite high as compared to Vietnam’s 2.15%. This as an economic indicator is in favour of Vietnam but it also implies that the labour cost would be cheap in India as compared to Vietnam at the same time it also indicates availability of huge manpower for the various industry if this unemployed manpower is skilled well, Government of India has already initiated major steps in this direction by giving major boost to various programs of skill development etc.

Vietnams balance of payment is positive, it has more export then import as compared to India where the balance of payment is negative still the foreign exchange reserves of India are way higher then Vietnam. India has consistently shown very high foreign direct investment as compared to Vietnam.

In measures as economic reform Indian government has reduced corporate tax rate for manufacturing companies to 15% making one of most competitive corporate tax rates in the region.

The enormous work that government of India has done in ease of doing business has led to it position coming to 63rd in 2019 from 142nd in 2014, this is a huge jump whereas Vietnam was on 99th Position in 2014, currently it’s on 70th position in 2019.

From the above economic parameters in the table it can be seen that India has potential to become next manufacturer to the world still we have seen that international companies have preferred Vietnam over India.

Based on my reading of various articles on India and Vietnam, comparing various reforms undertaken by both the countries its very much clear that India has been very aggressive in its reform process since last 5 years with new government be it GST implementation, Demonetisation, easing on various FDI Norms, Major steps on ease of doing business, initiatives like Digital India, Skill development mission and many more. Whereas Vietnam has been working on certain fundamentals like education, infrastructure also establishing themselves as investor friendly country to attract the foreign investment in the country.

Now lets have analysis of the major foreign direct investors in Vietnam comparing with the FDI made by these similar countries to India. Let’s have a look at countries investing in Vietnam in the year 2018 & 2019 comparing with investment by similar countries in India.

(B- Billion)

Investment

Vietnam

India

2018

2019

2017-18

2018-19

South Korea

7.20 B

7.92 B

1.05 B

0.98 B (Prov.)

Japan

8.60 B

8.50 B

1.63 B

2.97 B

From the above table we can see that the major FDI investment in Vietnam is received from its two top investors South Korea & Japan, both have been consistently having major FDI share in the Vietnam economy. The third country who’s share has been rising is china which has been investing through Hongkong.

Whereas India’s major FDI has been coming from Mauritius & Singapore which contributes approx. 50% of total FDI. The key thing for India here is to understand about Japans position for investing heavily in Vietnam. Japan has been a friendly country to India, India has always been a pro japan economy due to its friendly relations, but still India is not able to attract FDI from Japan in comparison to Vietnam. I think this shall be one of the major area on which government need to work on as even after such a good relation India is not able to attract FDI from Japan.

Further South Korea’s investment in India has never been that great, India has never focused majorly on building strong relationship with south Korea, as major focus has always been Europe, USA and Japan. It now time that India shall specifically focus Korea which can work very well strategically for India as an alternative to dependency on china at the same time Korea can play a really big role by investing in India to make India a front runner in becoming a global manufacturer.

Major investment in India is coming through Mauritius, a tax heaven country. Which indicates that globally India is not a low tax country. Gradually Mauritius has slipped to second position bringing Singapore to first position. Further the current decision of Government to reduce overall corporate tax rates specifically to manufacturing companies, We can assume that India will start receiving direct FDI from respective countries instead of routing through tax heavens like Mauritius.

With all the above analysis there are certain major factors for India to work on in order to compete with Vietnam, India needs to learn, work really hard on following factors to find some very important solution for the below factors:-

1. Socialist Vs Democratic structure : This is one of the biggest challenge India is facing due to its democratic setup to attract the foreign investment. The investors prefer socialist environment compared to democratic for safety of their investment and business. As they assume socialist environment is better for their business. But in the long term impact of the socialist economy would be similar to china. While china was looking to become economic superpower and a manufacturing hub for the world things were good but gradually it has reached to a stage of strong economic powerhouse it could not sustain in parallel with world on its socialist policies leading the global community to have very low faith.

Also Vietnam being socialist country has observed having issues with various key matters like Human rights, no freedom to press, citizens are surveillance online etc and many more such matter. These scenario India needs to present these factors to global business community with a long term prospective to bring this factor in its favour.

2. Raw Material availability :- India is full of resource and raw material, whereas Vietnam is majorly dependent on china for its raw material requirement it is not a resource producer. That means most of the raw materials need to be purchased outside of Vietnam, its from China. This indicates that even though the companies have shifted out of china still their dependencies will remain on china indirectly. So even after incurring heavy cost on shifting their manufacturing base from China to Vietnam it is really difficult to comment as their dependency will continue to be on china.

3. FDI share of Hong Kong:- Through the above Foreign direct investment data, we could clearly see that the major FDI in Vietnam are from South Korea and Japan, both these countries has been historically investing in Vietnam. But in past few years there is one country whose share of investment in Vietnam has been rapidly increasing from Hong Kong. Over the years, it has become the seventh largest investor in Vietnam. In 2018, it moved up to fifth, is now fourth place in total investment up to 2019. In the year 2019 Hong Kong has become the second largest FDI Country after Korea to make an investment of 7.8 Billion. It is understood that china is making these investment thorough Hong Kong post the trade war push between China & USA, it does not want Vietnam to become cautious of Chinese investment.

This is again alarming situation for companies looking to shift from china. If china continues to invest in Vietnam through Hong Kong then the whole effort of shift from china to Vietnam might be at stake as many of the business in Vietnam are supposed to be invested by Chinese investors.

4. Business Environment : This is one of the major factors which is required to be worked on by India. Vietnamese government is committed to creating a fair and attractive business environment for foreign investors, this can be seen by the 26 out of 56 companies shifting their base to Vietnam. Further being Single party socialist republic framework there is no boreoarctic lethargy. Whereas India in the eyes of global business community “Despite the government focusing on a ‘single-window’ process, it is still multiple doors that big investors, MNCs’ representatives have to go through. When someone is bringing money to your country, you do not sit on his proposal, waiting for him to approach you again & again; you should just decide, convey a “Yes” or “No”. It should be that simple. But that is not the case right now. Even if a ‘yes’ is given, the company’s representatives have to go to multiple offices, meet several officials.Whereas Vietnam provide only one government official who takes care of every requirement of the Investors.

5. Improvement in legal framework: Vietnam has been very aggressive in continues improvement in its legal framework which has really impressed the global business community. India has also taken major steps in these directors in past few years. The results of the same are expected to come in the futures years if India is able to show these efforts on the international platforms and the reach of these framework implementation reaches to the lowest level of its user. As historically India has many times failed to attract global community with its simplified legal framework & structure.

It’s really a right time for India to work very aggressively towards presenting itself as the only best option to the world to become global manufacturer, it must take care of the above key factors in order to be the next leader in the manufacturing sector. With the above key factor for the government of India to take appropriate action in its policy to attract more foreign direct Investment & make India a hub for manufacturing. The global companies looking to shift their manufacturing base shall consider about key factors relevant to the type of economic & political scenario of country where they are investing before taking appropriate decision.

Software Development Outsourcing India

Outsourcing software development to India has become more and more popular over the last few years, and picked up even more momentum lately. Corporations in the USA have followed this path because a technology worker costs some five times less in India than in the USA. Motivation for Outsourcing Corporate executives started seeing software development and support, and the whole of Information Technology as a cost, and not as a strength, nor a differentiator. So they started thinking of it as something they can subcontract, just like security guards, janitorial, landscaping and snow removal.

Objections to Outsourcing

However, this is not always the case, and there are hidden costs, and some pitfalls, such as difference in work culture, communication styles, and time zones, not to mention the long term safety and security concerns of giving everything to a foreign country, and a foreign jurisdiction. The analogy of janitorial and landscaping is not an accurate one though. The reason being these services, although they are outside the company, they are still within the city or the country. This gives some soft of control, being under the same jurisdiction, and there is no danger of political tensions, wars, or the international scene affecting the service. Moreover, low risk, and not core to the business. Software and Information Systems in general contain many functions that are vital to the company doing business, and in many cases it is part of the “Intellectual Capital” of the company.

Offshore outsourcing has been popular for several years. Countries like India are popular offshore outsourcing locations which offer cost effective solutions. There is a wealth of articles and write ups about the cost advantages of offshore outsourcing with a majority claiming anywhere between 40-50% savings.

Security and Privacy Issues is now stronger than the Past in India. Both Government and Private Sector are taking various steps to maintain the Peaceful atmosphere in IT Sector. Even small and medium Software Development Outsourcing Enterprises like Encodex Technologies India are very disciplined and careful to verify their Employees. The yearly turnover is increasing for total Outsourcing Sector in India.

A lot of people focus on India for lower costs. What is remarkable in India is the caliber of the computer engineers. The cost savings were an additional benefit. The work culture and Atmosphere of most of the Indian Software Development Company’s are now CMM or CMMI level Standard.

India’s workforce also offers the largest pool of technical skills in the world, and the country’s universities add 220,000 engineering graduates to its ranks annually. The world is discovering the fact that India is a super power when it comes to developing IT solutions. Swept by the current of the latest trend “IT outsourcing to India”, we find many fortune 500 companies like Microsoft, Oracle, Citibank, Morgan Stanley, Wal-Mart, AT&T, General Electric, Reebok, General Motors, Sony, Boeing, Coca-cola, Pepsi, Swissair, United Airlines, Philips, IBM, Lucas and British Aerospace beneficiaries.

Following Factors are the Reasons why Offshore Outsourcing is coming largely in India?

o India’s human resources

o Cost efficiency of IT outsourcing in India

o Standard quality that firms doing IT outsourcing in India guarantee

o The reliable communication facilities

o Technologically advanced outsourcing firms in India

o Galloping growth in Indian economy

o Stable government facilitating IT growth

o Indian government policies

o Positive and Encouraging Policies by Indian Government

So the Ultimate Outcome of Offshore Outsourcing in India is Developing Outstandingly.

Offshore outsourcing involves a great deal of thought. One should not be spurred simply by expectations of rapid cost reduction. The new mantra of offshore outsourcing to India is quality solutions. When processes are off shored to India, companies not only get the advantage of low cost but also experience improvement in productivity and quality. These are the reasons that should motivate offshore outsourcing to India.

Outsource to India Or China? Let the Great Debate Begins

Let the debate begins. Outsource to India or China? I am not going to bore you with the typical cliche that India is better at IT and China is better at manufacturing. I will only focus my arguments on 2 areas. I predict India is going to win the cost saving competition in the next decade. However, China is going to blow India away in one particular software outsourcing. That is mobile application development.

So, why am I arguing India wins the cheap labor game? Didn’t cities like Mumbai, Bangalore and Hyderabad experience sky rocking wage increases in the last few years? True, however India’s GDP per capital still stays at the bottom of the world ($1,016 USD). Besides major urban areas, the country lacks modern infrastructure through out most of its states. In comparison, China’s GDP per capital is already at $3,315 USD by 2008. It is quickly going into second wave of urban development inland. China also started a series of land reform making its farming structure more capitalism. These will have major impacts on overall national income level in the near future.

Perhaps the bigger story is Chinese currency. Recent global recession is quietly reshuffling the country’s reserves. With rumors like US is going to be downgraded due to enormous fiscal deficits, it certainly makes Chinese RMB look quite promising as an alternative. RMB has already hit all time high several times against dollars since subprime crisis began in late 2008. Therefore, this is actually good news for India. Chinese labors will soon become relatively more expensive for Westerners. For pure labor arbitrage, I predict outsourcing in India wins.

So how can China compete better in service oriented outsourcing? Well, not BPO, not ITO, maybe CRO, but most definitely mobile application outsourcing.

China has been the ‘world’s factory” over 20 plus years. It sure became a dominate force in high tech manufacturing powerhouse. The official statistics of 2008 from Chinese government indicated high-tech products has an export volume of USD 347.8 billion. Such astonishing number makes China second place worldwide for high tech manufacture scale, and first in global market share. Also, by April 2009, there are total of 678.8 million mobile phone subscribers in China. It makes me believe China has better overall ecosystem for mobile application development with Smartphone manufacturing know how, talents, user base and also infrastructure.

China is laying out massive infrastructure to meet its growing network demands. Starting in 2009, 3 largest mobile operators in China will invest combined of $30 billion dollars on 3G network over the next few years. It will certainly stimulate the entire industry value chain. Downstream software vendors can ride on the trend and strengthen their mobile technology capabilities. They can not only profit from domestic opportunities but also build up domain knowledge and talent base over Indian providers. More over, technical talents who live and work in China get to enjoy much broader 3G access as end users. It helps them to further innovate when it comes to providing mobile application development services to oversea clients.

In short, my prediction is that India will win the cost effective programming competition over China in the next decade. But, China will emerge as leading country for mobile application outsourcing. Should you outsource to India or China? Let the great debate begins!

India Has The Potential To Get More And More Outsourced Software Development Jobs

India is a country of vast culture and various communities as Information technology (IT) outsourcing exports of India getting a boom in business. If India would focus on multi-dimensional projects and have the motivation to grab all the outsourcing jobs. Services like software development, transcription services, management outsourcing, legal, editing and writing services, data entry services and various ways that would be implemented in various ways.

It brings the jobs at large scale. It might potentially accelerate only IT Outsourcing exports by an enormous twenty billion dollars by three fiscal years starting from 2007 to 2008.

U.S. accounted that India has the potential to get more and more outsourced software development jobs. The continent like North America and Europe are the main outsourcing continents. About thirty five percent of Information Technology export services by India and sixty five percent of the exports form Business Process Outsourcing as from the news.

Call center and related services to these sectors such as Knowledge process outsourcing which outsource legal, human resource services, medical services financial services that came from entirely owned operations in India by MNC(Multi national company).

Business companies want to concentrate on their core business so they outsource.

As MNC companies want to concentrate on their core business. They want to outsource the jobs profile or projects. Number of multinational organizations, technology firms and user companies has set up Software Development, KPO, BPO and Call center franchisees in India while at the same time Indian IT Outsourcing companies are offering services to Europe and American based organizations.

India’s BPO industry is employs more than hundred thousand people and it is the fact figure according to survey taken under business news and those jobs were not created only in the mega cities but in smaller towns too like Pune.

As the Quality being concern the demand rises and less expenditure on the pay scale makes the platform for the it software industries. Due to high demand of Indian KPO, quality software, BPO services, Call center the industry faced a shortage of employees that is particularly sensitive in an industry of BPO & call center.

The industry will have to improve its process and services to add greater value and after sell services to the clients and improve the productivity in IT Outsourcing industry.

For jobs in data entry.

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