Booming: Television News Channels in India

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

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Top Franchise Opportunities Up For Grabs In India

The potential for growth is immense in a number of market sectors

While many people see the sheer size and the population of India as a bane, in the world market the country has grown tremendously in stature merely because of these two factors. Increasing consumerism coupled with mammoth populated cosmopolitan centers and the sheer diversity of this huge nation has made India one of the most sought after markets, internationally.

This has helped India attract big international firms who are keen to grab a slice of India’s rich consumer pie.

Although almost every sector in India has a success story to tell on its own, there are some specific areas which are marked by an even more phenomenal growth. It is some of these sectors in which top franchise opportunities literally lure the smart entrepreneurs. The sectors include, retail, food, beverages (especially up scale coffee houses which seem to be on every market corner), beauty, Information Technology, automotive, healthcare, business consultants, marketing and textiles.

Rather than starting from scratch with an unknown product, investing in top franchise opportunities has tremendous benefits. To begin with you really do not need to begin introducing the product to the market from scratch. Business entities, which offer these top franchise opportunity, may be either nationally renowned names or hot brands that carry an international following. They have a ready brand recall.

Take for example a top franchise opportunity like a Hyundai automobile showroom. You need not worry about shouting out to the market how good a car Hyundai is. Like wise, a Pizza Hut franchise is an already known brand. All you really need to tell the potential consumers is that this store has opened and it’s going to sell Apple Macs at so and so address. You then ensure is that once the customer walks in the service is good and a red carpet is handy. A bit of base level marketing is all that is required to make sure a top franchise opportunity gives you proper results.

Big International companies which offer franchises also look after their franchisees well in terms of back up and they tend to ensure that the process of product familiarization is thorough, which makes the new franchise owner less worried about the product and more focused on selling it.

Once you are aware of these factors, its really not difficult to understand the long snaking queue of international companies waiting to offer Indian and non-Indian businessmen with top franchise opportunities in India.

How One Can Set Up a Prosperous Firm of Import Export in India?

Selling products or commodities in the global marketplace is actually a great prospect for the growth of the business. There was a period when it was really tough for people to set-up and run the firm of Import Export in India. Making your service or product famous in the world was an expensive and long process. But through the virtue of the internet, import export has been made stress-free. The Indian export and import business significantly enlarge the market for your products by offering lots of opportunities to work with customers all across the borders.

After so many years, operating the global trade business is still the biggest challenge for entrepreneurs. The global trade is the other word for import-export business. This kind of business deals in exchange for services, products, technology and so on to all around the world.

Today’s article explains how one can set-up his/her business of Import Export in India. First of all, we look at the documents compulsory for establishing a global trading business:

 IES number: Import and export code

 CST registration: Central sales tax registration if products are being moved across diverse states.

 TAN: Tax deduction account number

 Bank account on the name of your firm

 PAN Card

Steps to begin the business of Import Export in India

• Business Planning

Your primary step should be deciding the future plan for the firm. The proper business plan assists in the smooth working of the business. The proper planning includes some steps that have given below:

1. Selection of goods: First of all, you need to choose the kind of goods you’ll deal in the business of export import India. Goods can be related to fashion, handicrafts, consumable and many more.

2. Selection of clients: Next, you have to find people to sell your products. Finding clients in any state or country where the company runs is quite easier. But it becomes difficult when it comes to the global trade.

• Registration

One’s next step should be registering his/her company as a single entity. You can simply register firm either as an LLP, partnership, sole proprietor or a firm depending on the investment and number of owners in the company.

• Get IEC

Then, obtain import export code (IEC) that has ten digit numbers issued by DGFT (director general of foreign trade). The business of India import export cannot be accepted without IEC.

• Other crucial documents

Here are listed few other documents that one need for the firm like docs for taxation. These docs have mentioned below-

1. VAT code- stands on Value Added Tax collected by the seller from clients for consumption of goods or services.

2. CST- is another tax for selling products from one state to another.

3. TAN- It is an alphanumeric number issued to people for tax deductions on the basis of tax payment made by them.

• Appoint a Custom Clearing Agent

Any firm cannot operate all the functions involved in the functioning of the import and export business. Therefore, it is required to hire a custom clearing agent who will be responsible for inspecting payment of taxes and the functioning of import procedures. That person has to make sure that there are no issues in the process of import-export.

• Use your own cargo forwarder

There are a lot of things happen while arranging global shipping. Any seller cannot handle all of these things alone. Having a great cargo forwarder service provider is required to decrease pressure on the seller as well as save time. Any cargo forwarder company or person works as an agent that manages the shipping and storage of products on the behalf of sellers. A cargo forwarder works as an intermediate among seller and several transportation services.

To run a successful business of Import Export in India, you have to give attention to all its aspects and you also need to have a pronounced head for shaping different things.

Know About Screen Led in India

In 1977, First TV screen was passed on by James. P, Mitchell. Planned light transmitting diodes are used as pixels to demonstrate a whole video on screen. Semiconductor chips with urge cases are used to pass on drove handles. Semiconductor material used as a touch of diode is in charge of flooding certain shades. In the season of forefront India, LED show screens have gotten a striking change advance and Community information Broadcasting Industry. These sheets are used for indoor, outside, Rental, business and event reason. Earlier, people used to push their business through all around asked for papers and flyers. This would combine more discernible theory of money and work. Nowadays Big LED screens are shown at open spots for publicizing your business, City Guide, Information Broadcasting. Starting late these screens are used to demonstrate course unnoticeable parts and timings out in the open transport likewise.

Set of LED sheets are accumulated to graph tremendous size LED screen. These sheets are isolated by its size and pixel pitch. Sorts of drove sheets, for instance, P10, P8, P6, P5, P4 et cetera are used to shape a division. Connection are then connected with each other to shape an aggregate Big size screen. The surge of structure starts by sending data from Sending card to LED screen through LAN, Wi-Fi, pen drive, flexible application and so on. Every division wires one getting card related with each line of sheets. To keep up the required power supply, a stabilizer is showed up against the central power supply line. On the off chance that there should rise an event of inducing show stacks up, clock or scheduler can be used to affect it to work for a specific period, which will see diminishing human undertakings.

Screens are everything seen as requested indoor and outside utilize. In Outdoor screens have LED survey is mammoth, more ponder degree, and IP65 waterproof cautious audit, which gives mind blowing undeniable quality and water safe quality. It requires more power use when showed up contrastingly in association with indoor screens. Shimmer degree is kept up truly to get perfect undeniable quality in remarkable light too. Its titanic use ought to be workable for enhancements of business; brands at a robotized main impetus. Moved developments can see plausibly at open place. Event collusion and wedding limits are in addition gathering gets pulled in towards this robotized screens for demonstrating live degree. Plane terminals and metro stations use such loads up to demonstrate region and flight purposes behind imperativeness as it has long bundle undeniable quality.

Indoor screens have facilitators with tumble absurdly hurling aluminum material. Sheets have LED measure is nothing and low shimmer degree which evidently sees low power use and inspecting rates. This sort of screens can be used as a dash of schools/colleges, workplaces, gathering way and so forth to indicate see, bits of finding a few solutions concerning patients, and video’s.

Sai toll and import surrenders end at ground zero responses for indoor and outside drove indicate screens. We ensure mind blowing nature of age with extraordinary ‘ol shaped upkeep affiliations

Why India Needs Culture of Entrepreneurship in Classrooms

While there are successful examples of young innovators like PC Musthafa (iD Fresh), Sampriti Bhattacharyya (Hydroswarm) and Vijay Sharma (One97), the harsh reality is that an inordinately large number of start-ups fail. That’s the reason why academic institutions and organisations must assist and support the development of entrepreneurs in order to ensure high survival rate.

Young Indian entrepreneurs are making headlines with regularity. After an entire generation of cautious Indians who viewed entrepreneurship with suspicion-preferring stable and predictable careers in government service, banks, as doctors, lawyers and engineers-the tide is turning. There is optimism in the air as young entrepreneurs are daring to go global, drive innovation and experiment with unique business models.

The latest Global Entrepreneurship Monitor (GEM) report reflects this important cultural shift. The report noted that 58% of Indian adults (18-64 years old) consider entrepreneurship a desirable career choice and 66% think that entrepreneurs receive a high level of status and respect. And this is not just because Indian tech entrepreneurs are becoming global rock-stars. It is because young entrepreneurs from every sector-from agriculture to manufacturing-are putting India on a new path of growth and development.

Take the story of 42-year-old PC Musthafa, who quit a well-paying bank job in Dubai to return to India because he wanted to create job opportunities for the rural youth. He started iD Fresh Food, a dosa batter company, with his cousins, 550 square feet of space, two grinders, a mixer and a sealing machine. They began by selling 10 packets of batter a day. Today, iD Fresh Food sells 50,000 packets a day, has expanded its product range to ready-to-eat foods, and is a R100 crore company employing 1,100 people. Musthafa’s goal is to become a R1,000 crore company employing 5,000 people in the next five years.

Among the more innovative ideas his company is exploring is that of a Trust Shop-in apartment complexes and corporate offices-where you can pick up idli-dosa batter, ready-to-eat wheat parathas and chapatis, and drop the money in a box at the store. The store has no salesmen and is not monitored by cameras to keep an eye on shoppers who don’t pay. The stores are proving to be a success. Shoppers who don’t have money on them are coming back the next day to drop the cash. It is a unique low-cost model that can be scaled, ensuring that prices are kept low and stores are conveniently accessible 24×7.

Now let’s take the case of 28-year-old Sampriti Bhattacharyya, whose company Hydroswarm designs and manufactures autonomous drones that can scan ocean floors, look for lost aircraft, identify oil spills, and spot radiation under the sea.

Entrepreneurs and innovators like these are playing a major role in bringing unique ideas, offerings and business models to market-ideas that large companies don’t want to explore because they don’t have a clear and well-charted future and could pose a risk to their growth plans.

One recent study by a leading analyst has suggested that the micro, small and medium enterprise (MSME) sector-which includes such entrepreneurs-will increase its contribution to India’s GDP from the 8% share in 2011-12 to 15% by 2020.

The growth is not just because young Indian entrepreneurs are daring to dream up great new ideas, but also because they understand the value of hiring the best talent in the country. Take Vijay Sharma’s One97 Communication, the digital goods arm of Paytm. Sharma’s company announced its expansion into Europe and the US this July, using some of the best business talent in the country to enable the growth. In other words, Indian entrepreneurs are aware of what it takes to be globally competitive.

Going global should not be difficult for Indian entrepreneurs. Today, the best minds in the country are dreaming of entrepreneurship. This year’s IIT-JEE topper, Deepanshu Jindal, says that after graduation he wants to become an entrepreneur. Youngsters from prestigious educational institutions all over the country such as the IITs and IIMs are showing similar inclinations.

All this makes great news. But the harsh reality is that an inordinately large number of start-ups fail. Studies have shown that 47% of the jobs created by start-ups are eliminated because the business folds up in the first five years. This emphasises the importance of having academic institutions and organisations to assist and support the development of entrepreneurs in order to ensure a higher survival rate.

If India is to continue on its growth path, the contribution of entrepreneurs to wealth creation will play a pivotal role. This is why the importance of including entrepreneurship as part of standard curricula cannot be undermined. We must begin by creating a formal culture of entrepreneurship starting in classrooms where young minds and the nation’s future are shaped.

Top 5 Successful Women Entrepreneurs In India

Women in India have come a long way from being just ‘homemakers’. The world now sees them with a different eye and a new respect. Women entrepreneurship in India has come a long way from women working only part time.

Successful women entrepreneurs in India have made their presence felt in every field be it the world of politics, music, fashion, movies and entertainment or business. Hindu scriptures defines women as the embodiment of ‘Shakti’ and she lives up to image every time, whether it is problem solving at home or running a successful business.

Here we have listed 5 of the most successful women entrepreneurs in India who continue to inspire us with their versatile abilities, persuasiveness, problem solving abilities, willingness to take chances and risks and the ability to motivate people around them.

Dr. Kiran Mazumdar Shaw: Also known as the ‘Biotech Queen’ of India, Dr. Kiran Mazumdar Shaw is listed in the Forbes magazine as 50 most powerful women in International Business. Starting with a capital of just Rs.10,000 with her garage as her office, she made her first product in the year 1978. Her company Biocon has since then touched new height in the field of biotechnology. An active social activist she is a true role model for aspiring entrepreneurs in India

Indira Krishnamurthy Nooyi: No list of successful women entrepreneurs in India is complete without the mention of Indira Nooyi, the CFO and president of PepsiCo. Her ability to make quick decision and tenacity to follow up has enabled her to make PepsiCo one of the biggest brands in the market today. Indira Nooyi is listed as the fourth most powerful women in the world by Forbes Magazine.

Ekta Kapoor: We all have a love hate relationship with the famous “saas-bahu” serials on the Television but we cannot at any level ignore them. This bubbly and extremely professional creative director of Balaji Television has won the hearts of millions of Indian women. She is one of the most dynamic and successful women entrepreneurs in the Indian television industry. Also known as the ‘Queen of Indian Television Industry’ she started her career in with the sit-com Hum Panch. According to her the reason of her success is to be closely involved with all the aspects of the serial including picking up the artists herself.

Neelam Dhawan: When we are discussing the successful women entrepreneurs in India we cannot leave the leading name in the IT sector out of it. Neelam Dhawan, Managing director of Microsoft India, has carved a special niche for herself in the IT industry. She looks after the company’s sales and marketing division of the country in India.

Shahnaz Hussain: She is a part of this list of one of the top women entrepreneurs in India because she started form nothing and has made her company, Shahnaz Hussain Herbals a $100 million enterprise. She broke the traditional advertising myths and the popularity of her company is solely due to mouth-to-mouth publicity only. Shahanz was awarded the Padma Shri by the Govt. of India in 2006.

Indian Startup Scenario – India Towards Its True Potential

India ranks among the top five countries in the world in terms of the number of startups founded. India has made tremendous growth towards the creation of innovative startups and has emerged as the 3rd fastest growing hub for technology startups in the world.

Introduction of initiatives like GST and Make In India have given a momentum to the startup economy. Indian Start-ups are moving on the upper line and are expected to increase in size and number in the coming year. It is measured that India houses around 4,200 start-ups, creating more than 85,000 employment opportunities. With over $5 billion worth of investment in 2015 and three to four startups emerging every day, it is projected that the number of startups in India will increase to more than 11,500 by 2020, with job creation from these entrepreneurs reaching 250-300k. The number of Investors has also risen multi-fold in the past few years.

Recent Developments

Indian startups have undergone many developments in the second quarter of 2017. From being selected in the Google’s accelerator program, to raising funds from the Chinese investors, the startup ecosystem has been quite encouraging. Google selected six Indian startups for the accelerator program in July 2017. Startups using latest technologies such as machine learning and artificial intelligence have been chosen for the same.

Limitations

Despite such promising statistics, only 9% of the Start-Ups have female founders/co-founders. Delhi NCR, Bangalore, and Mumbai, along with Hyderabad, Pune and Chennai account for more than 90% of the Start-Ups in India. The focus is largely limited to information technology-enabled products and services including e-commerce, aggregators, analytics, health-tech and online payments. Amongst all this, the product start-up sector has been largely ignored. A big factor behind India’s growth is software enabled firms such as Flipkart and Ola. Rarely do hardware product companies bring about such success. The reason for this can be attributed to the lack of funds. India’s ecosystem clearly does not have any scarcity in terms of capital. However, only a very small amount of this capital reaches these startups. Additionally, startups in India spend five times the amount of effort to raise funds as compared to US startups.

This is where the Government intervention is required. Through the provision of alternate sources of funding and through a partnership between the Industry and Academia, the government can facilitate and accelerate the growth rate. Alternate debt financing instruments will help Start-Ups and other small enterprises to overcome the problem of lack of adequate collateral, limited cash-flow and the high risk involved. While direct support of start-ups and the right kinds of skills to start & run a business are important, the ease of doing business in the country also matters a great deal. This includes ease of starting a business, obtaining relevant permits, accessing credit, paying taxes, etc. The Labour laws in India are out-dated as well. Thus, appropriate government policies are required to make the Indian Start-Up Ecosystem reach its true potential.

However, Government and international organizations are investing in innovative ideas. Monetary and infrastructure support is accelerated. Start-ups are also making good use of the facilities available and are showing a sign of good times. This can certainly not be dismissed as a passing trend and it’s surely going to change the way the markets are working today in India. Government initiatives are also expected to play a vital role in the startup ecosystem’s bright future. For instance, the commerce and industry department of the Indian Government is planning to organize a south Asia regions’ meet of startups for exchanging new ideas and increasing interaction among them, thereby showing confidence in startups.

Thus, the scenario in the last quarter suggests that the investors’ interest towards funding the India startups remains strong. Next quarter is likely to be more attractive owing to the economic reforms and their implementation. Startups are now focusing on cutting losses, increase their overall valuation and attain operational excellence. These qualities along with the positive sentiments of the investors and support from the government can make the startup ecosystem of India reach new heights in the near future.

An Insight Into the Emergence of Women-Owned Businesses As an Economic Force in India

1. Introduction

During the last two decades, Indian women have entered the field of entrepreneurship in greatly increasing numbers. With the emergence and growth of their businesses, they have contributed to the global economy and to their surrounding communities. The routes women have followed to take leadership roles in business are varied. Yet, most women business owners have overcome or worked to avoid obstacles and challenges in creating their businesses. The presence of women in the workplace driving small and entrepreneurial organizations creates a tremendous impact on employment and business environments.

Indian women business owners are changing the face of businesses of today, both literally and figuratively. The dynamic growth and expansion of women-owned businesses is one of the defining trends of the past decade, and all indications are that it will continue unabated. For more than a decade, the number of women-owned businesses have grown at one-and-a-half to two times the rate of all businesses. Even more important, the expansion in revenues and employment has far exceeded the growth in numbers.

The result of these trends is that women-owned businesses span the entire range of business life cycle and business success, whether the measuring stick is revenue, employment or longevity. This strengthens the view that all governmental programs and policies should target at strengthening women’s entrepreneurship in their native lands.

Although, many of the earlier obstacles to women’s business success have been removed, yet some still remain. This has initiated the scholars of entrepreneurship and small businesses to study the influences of and the impact on business ownership by women. The number of these research studies are growing steadily.

2. What Are The Characteristics Of Women Entrepreneurs In India?

Indian women of today have taken many strides towards business ownership. The broad classification of women business owners include women who establish, inherit, or acquire a business; women who start businesses with spouses or business partners but are either at the forefront or behind the scenes; and finally, women who start fast-growing or part-time or slow-growing firms. Although earlier researches on women entrepreneurs have suggested that significant differences existed between female and male entrepreneurs. However, more recent studies have shown that there are far more similarities than differences between women and men entrepreneurs in terms of psychological and demographic characteristics. The dominant predictors of success in case of women entrepreneurs are work experience and years of self-employment.

Generally, women view their businesses as a cooperative network of relationships rather than as a distinct profit-generating entity. This network extends beyond the business into the entrepreneur’s relationships with her family and the community. Certain cross-cultural studies on women entrepreneurs have reported that their management styles emphasizes open communication and participative decision-making, and their business goals reflect a concern for the community in which the business operates.

The majority of women business owners operate enterprises in the service sectors, whereas the majority of male business owners operate enterprises in non service sectors, particularly manufacturing. Women are not only achieving economic independence and wealth creation for themselves, but through job creation, they are also providing opportunities for others, particularly for other women.

A series of researches have shown that the workforce of women-owned businesses tend to be more gender balanced than the workforce of men-owned businesses, although women business owners are more likely to hire women. Put simply, an investment in women’s entrepreneurship is an investment in the economic independence and well-being of all women.

In comparison to their women counterparts who established their businesses two decades earlier, women who have started their businesses sometime during the past decade are more likely to have the following:

o a higher level of education, previous professional and managerial experience, as well as executive level experience

o a greater appetite for capital, both credit and equity

o a strong motivation for autonomy and achievement

o a dynamic personality

o a passion for what they do

o creativity to innovate and implement

o independence and self reliance

o high self confidence

o willingness & ability to take risks

o alertness to opportunities

o ability to marshal resources

o ability to respond to market & environment signals

Thus, from the above discussion, we can conclude the following traits of personality of women entrepreneurs:

Risk taker Proactive Opportunist Visionary Inventor Tolerance of ambiguity Commercialiser Desire for independence Trader High energy Innovator Ability to bounce back Flexible Results oriented Need for achievement All rounder Internal control Decisive Self confident Self Motivated Pragmatic Flair

3. Why Do Indian Women Undertake Entrepreneurship?

In spite of the growing number of female entrepreneurs, the share of female entrepreneurs is still significantly low when compared to their participation rate. However, there are several factors responsible for increasing the level of female entrepreneurship in India:

1. Nature of Entrepreneurship: Women enter into entrepreneurial activity because regular employment does not provide them with the flexibility, control or challenge offered by business ownership.

2. Motivation : Several evidences suggest that women do not lack the motivation to enter into business ownership. They are often highly motivated than their male counterparts to overcome the barriers to business start-up.

3. Empowerment : Indian women are becoming more empowered now-a-days. Legislation is being progressively drafted to offer them more opportunities at various levels.

4. Social Conditions : Population growth results in a strong positive relationship on entrepreneurial activity. Across genders, the increase in demand and competition for jobs pushes more people into necessary entrepreneurship. For women, in particular, the relatively high involvement in necessary entrepreneurship indicates that self-employment is used as a way to circumvent institutional and cultural constraints with respect to female employment, as well as a way to provide supplemental family income.

5. Economic Conditions : Auspicious economic conditions favour the participation of women in entrepreneurial activity. The smaller amount of financial capital requirement and higher proportion of available bank loans positively correlates the level of female entrepreneurship to economic conditions. In fact, in a country like India, the relationship between the size of unofficial economy and entrepreneurial activity is positive.

6. Literacy & Education: Increased levels of education has played a crucial role in initiating the process of entrepreneurship. It is not only the illiterate that are starting the businesses but those with education & skills are also exploiting profit opportunities.

4. What Are The Needs Of Women Entrepreneurs In India?

1) More and better access to finance/credit is mentioned very frequently. Give a woman 1000 rupees and she can start a business. Give her another 1000 rupees and she will be able to feed not only for her family, but for her employees as well.

2) Access to business support and information, including better integration of business services.

3) Training on business issues and related issues

4) Better access to local and foreign markets.

5) Day care centres & nurseries for children, and also for the elderly;

6) Positive image-building and change in mentality amongst women, whereby women see themselves as capable achievers and build up confidence.

7) Breaking through traditional patrons and structures that inhibit women’s advancement.

8) Role modelling of women in non-traditional business sectors to break through traditional views on men’s and women’s sectors.

9) More involvement and participation in legislation and decision-making processes.

10) Removing of any legislation which impedes women’s free engagement.

11) Awareness-raising at the governmental as well as private level to truly and really create entrepreneurial opportunities and not just programs that stay on paper.

5. Which Important Problems Are Faced By Women Entrepreneurs In India?

1. Women hardly interact with other women who are successful entrepreneurs. This results in a negative impact on their networking skills.

2. The areas, where one can see women acting as entrepreneurs, is in the very typical women’s sectors of 3Ps. This is also the area, where women are accepted in society to be experts in and thus have the capacity for entrepreneurial activities.

3. It is clear, that women have the responsibility of getting children and taking care of them. Very few societies accept fathers taking over the role of staying home and taking care of the children. Once these children are old enough to take care for themselves, they have to bear an additional responsibility of taking care of elder parents. If they want to become entrepreneurs, the society expects them to be able to do both: take care of family and home and do business.

4. Women are very critical when it comes to themselves – can I really do this, am I good enough, maybe I have to learn more, others can do it better. It is quite interesting that many successful women have been educated in only girls colleges and schools, which often deliver a safe environment to try out ones personal strengths, learn to overcome weaknesses and be proud of oneself.

5. Discrimination – it is hard to believe but women are still treated differently in our society. Women do get lower salaries compared to men doing the same job, women do not have access to men dominated networks who take their decisions about successors in the company during golf plays or sauna meetings….

6. Missing networks – through centuries business men have build up their networks but women still have to learn to catch up.

7. A lot of women tell stories about not being taken serious by bankers, when they wanted to get a loan for their business. Often enough, they have to bring their husbands or fathers to be able to be heard and receive financing. So, the domination of men in the banking world is a problem.

6. What Are The Challenges Faced By Women Entrepreneurs In India?

One of the major obstacles faced by women entrepreneurs has been that they are not taken seriously. Even though women have achieved credibility as competent entrepreneurs in areas such as retail, personal services and business services, perceptions that women-owned businesses are less successful, credit worthy & innovative continues to be a barrier.

Besides this, there are several other challenges being faced by Women Entrepreneurs:

1. Lack of Visibility as Strategic Leaders: Changing the perceptions about the likely success of women-owned businesses depends on increasing women’s visibility in leadership positions within the greater business community. In an assessment of women’s presence as CEOs or Directors of large business enterprises, it has been anticipated that the exodus of women to entrepreneurial growth firms might be because women believe that have greater representation in strategic leadership positions in privately-held or family-owned firms as they provide better opportunities for leadership than available to women in publicly-traded companies.

2. Differential Information and Assistance Needs: Another significant need of many women business owners is obtaining the appropriate assistance and information needed to take the business to the next level of growth. In a study conducted to gather information needs of women entrepreneurs, those who were just starting their ventures, requested assistance and training in implementing the business idea, identifying initial sources of financing, and advertising/promotion. The entrepreneurs who were already established, had a somewhat different set of needs including financing for expansion and increasing sales. Another conducted study had identified ten most desired needs of fast growth entrepreneurs:

(a) using cash flow to make operational decisions

(b) financing growth

(c) increasing the value of the business

(d) compensation for self and associates

(e) hiring, training and motivating for growth

(f) succeeding in a rapidly changing world

(g) successful selling

(h) sales force management

(i) management success

(j) problems and pitfalls of growth.

Unfortunately, this differences in information and assistance needs can be found across cultures as well.

3. Family Influences on Women Entrepreneurs : The overlapping of the family and the firm is not significant for women business owners. Unfortunately, little research has been conducted on the dynamics of family-owned firms headed by women. As the boundaries between the firm and the family tend to be indistinct, women operating family businesses face a unique set of issues related to personal identity, role conflict, loyalties, family relationships, and attitudes towards authority. Additionally, family businesses owned by women are at a disadvantage financially and are forced to rely on internal resources of funding rather than outside sources. The critical role of family in business, also emerges in cross-cultural studies which show a women relying heavily on the family for start-up capital.

7. What Steps Need To Be Initiated For Women Entrepreneurial Development In India?

A possible set of three inter-linked and inter-dependent clusters of recommendations can be aimed at “pushing” a larger number of women entrepreneurs towards growth opportunities, unlocking their potential as creators of wealth and jobs, and providing a more conducive legal and regulatory framework. These recommendations can also ensure the proper positioning of “pull mechanisms” to enable the growth-oriented women entrepreneurs to expand and grow in terms of investments, markets and profits.

1. Prioritizing and Pushing at the micro-level : There is a large and seemingly ever-increasing number of women entrepreneurs operating in micro-enterprises and in the informal economy. They can be facilitated to grow into sustainable, formally registered & large enterprises with the help of following actions:-

o Conducting gender analysis for all entrepreneurial support programmes

o Gathering data on women and men entrepreneurs

o Applying “target group segmentation” to women entrepreneurs

o Using targeted approaches for priority categories in order to provide additional “push” to women entrepreneurs to the next level of growth

o Promoting mobilization and organization of representative associations

o Examining differential impacts of governmental policies, programmes and actions

o Promoting development of demand-led supports for women entrepreneurs

o Promoting more flexible and innovative financial products by banks

2. Unlocking and Unfettering Institutional Framework: Policies, laws and overall regulatory environment are frequently seen as barriers and disincentives to expansion and growth. However, they need to be promoted in such a way that women entrepreneurs see the advantages of and benefits that come with compliance.

o Reviewing impact of existing and new instruments on women entrepreneurs

o Identifying those instruments that act as barriers to expansion and growth

o Modifying or dismantling these instruments

o Taking account of the social and cultural contexts affecting policy implementation and redress inequalities and abnormalities

o Making use of IT and associations so as to minimize the administrative burdens on women entrepreneurs

o Holding regular consultations with key factors like women entrepreneurs, women entrepreneurs’ associations, financial institutions, etc, to review progress and identify new bottlenecks.

3. Projecting and Pulling to Grow and Support the Winners : The first two sets of recommendations are aimed at trying to “push” more women entrepreneurs into growth situations as well as ensuring that laws & regulations do not stand in their way. The third possible recommendation relates to facilitating and “pulling” the women entrepreneurs into situations where they can actively pursue growth strategies.

o Providing incentives for expansion and growth after removing barriers and disincentives

o Encouraging and rewarding dynamic representative associations of women entrepreneurs

o Promoting strong links and synergies with existing major economic players

o Profiling the economic and social contributors among women entrepreneurs to the national economy

o Promoting and rewarding programmes that serve women entrepreneurs

o Making full use of data gathered to inform new policies, programmes and supportive actions

o Ensuring synergies between (a) women related ministry (b) economic ministry (c) welfare & social development ministry in the government.

8. Conclusion

With relevant education, work experience, improving economic conditions and financial opportunities, more women around the world are creating and sustaining successful business ventures. This will not only have an impact on the economies of the countries in which women own their businesses but also will change the status of women in those societies. It is likely that, as we begin this millennium, this will be the century of the entrepreneur in general and of the women entrepreneur in particular.

How To Start Export-Import Business In India

Export – Import is the trade which is happening for last thousands of years and will continue for next thousands of years or more. Due to Technology and Communication Transformation World is coming closer day by day and trade and activities are happening more frequently and more easily. In India DGFT is the Govt. Body under Ministry of Commerce and Industry which is responsible for Export and Import trades. For starting your Export-Import Business, Following steps need to be taken:-

1. CREATE AN ENTITY & COMPLETE DOCUMENTATION

You can make Proprietorship, Partnership, Pvt. Ltd.Co etc. and you can take a help of some CA for creation of entity.

2. CURRENT ACCOUNT IN ANY REPUTED BANK

You can apply with any Nationalise Bank and they will happily open your current account, which will be required for applying your IEC.

3. IMPORTER’S & EXPORTER’S CODE

You can apply IEC Code online and this can be done through DGFT website, for starting your own export-import business this is one of the main task which you need to fulfil.

4. FINALISE THE PRODUCT

You can go through data of products being exported or imported through online data on various websites which will help you find out lot of products you can go through and start your export-import.

5. FINALISE THE PRODUCT MARKET

You can check data online on various websites to find out top Importing and Exporting Countries.

6. SEARCH ON GENUINE BUYERS

You can start searching some buyers for your products and start communication with them and follow up, for that best way is to register online on various B2B websites like Alibaba, India-mart, Impexperts.com.

7. RECEIVE POSITIVE RESPONSE

Once you start getting inquiries, You may exchange samples and start process of shipping the products, Many shipping companies can help you in that

8. FINALIZE “CHA”

CHA (Custom House Agent) is the person who will help you in all the process once you get response for your products from buyers from abroad, so all the documentation part, shipping and logistic part, insurance etc. he may take care.

So, once you do your first trade you will get to know the entire process and next trades will be easier and more systematic and that way you can start your export-import business very easily step by step. Many Organisations are there which can help to understand entire process very quickly and easily.

What Are You Waiting For? Start Your Business Now!!

Setting Up a Rice Milling Business in India

In India, rice is cultivated on a mass scale. Rice is one of its most important dietary staples and more than 65% of its human population relies on rice for its daily food requirement. The rice crop occupies more than 37% of the total crop area in India and accounts for almost 44% of all the food grains produced in the country.

An integral process of rice production is rice milling. And just like in any nation where rice is produced on a large scale, rice milling has been around for a very long time in India. The need for milling arises because paddy cannot be consumed in its raw form and requires suitable processing.

Owing to this huge global demand for rice, rice milling, today, is a fast-growing agro-business which you can successfully leverage for financial benefits. However, being a commercially profitable business, setting up a rice mill requires extensive knowledge and capital.

If you can manage to arrange the capital requirement, you must read further to learn how to set up a rice milling industry in India:

1. Decide the rice milling type: One pass, two step or commercial: The one pass process is one where husk and bran layers are removed in a single pass. The two step process does it separately; it requires traditional machinery and equipment and is mostly done for consumption within the local community. Commercial milling is an extensive process which requires the use of modern milling machinery. It is done mainly with a view to export the produce. Unlike the two processes mentioned above, it involves a number of processes:

  • Pre-cleaning
  • De-stoning
  • Removing husk
  • Husk aspiration
  • Paddy removal
  • Polishing
  • Whitening
  • Grading and separating
  • Blending
  • Mist polishing
  • Weighing and Bagging
  • Storing

2. Gain knowledge: learn from the experts: Before you plunge into rice milling business, it’s important for you to take a look at the environment and understand the important facts about rice milling industry in your area. Learn the pitfalls and challenges involved, have a feel of the different processes involved. Basically, learn as much as you can in the shortest time span.

3. Devise a business plan: A lot of factors are into play and you cannot enter this competitive industry without a detailed strategy. Since you’ve already acquired the basic know how, now you need to put everything into a plan. Clearly mention your business’s aims and objectives, p&l analysis, projected earnings, target market, staff requirement, competition, etc. All in all, keep a tab on everything required to get you up and running.

4. Obtain permits and licenses: To actualize the rice milling venture, you need to obtain certain licenses from the Government of India. You need to:

  • Register your business with Registrar of Companies
  • Registration with Udyog Aadhaar MSME
  • Factory license
  • Obtain Consent to Establish and Operate from Pollution Control Board
  • Obtain license as per Rice Milling Industry Act, 1958
  • VAT Registration

One must also comply with ESIC and PFA registration for the employees

If you wish to export, you also need to obtain Import-Export Code

5. Acquire land: Get your hands on a suitable location which is easily accessible.

6. Buy and Install equipment: Some of the machines in use today are:

  • Rice cleaner
  • Rice de-stoner
  • Rice Husker
  • Colour sorter
  • Paddy separator
  • Rice polisher and whitener
  • Rice grader
  • Dryer, etc.

Since it solely depends on your requirements and business scale, it’s best to consult a rice milling expert. They will also help you set up the machinery.

The final step in starting a rice milling business is acquiring the raw materials and starting with the production. Since it’s important to maintain production all through the year, it’s important that you receive guaranteed supplies. You can:

  • Start with your own rice farming
  • Buy from suppliers, i.e. farmers or farmer markets
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