Newspaper History – The Origin of Newspapers in India & Around the World

Origin of Newspapers:

The History of newspapers is probably one of the most notable episodes of human experience. The origin of newspapers dates back to Renaissance Europe. It was during this period that local European merchants began the habit of distributing handwritten newsletters amongst each other. However, it was the German people who introduced the earliest forms of printed newspapers way back during the 1400s. Since then the outlook of newspapers has undergone tremendous evolution. In recent times the total number of newspaper count has increased to a mammoth 6580. A normal newspaper of today comprises of various sections like editors’ columns, forecasts, comic strips, entertainment section, newspaper classified ads, newspaper display ads and much more. Unfortunately the financial downturn has hampered the growing rate newspaper classified advertising, simultaneously encouraging the rise of web -based newspapers or e-papers.

History and origin of newspapers in India:

The history of newspapers in India is equally intriguing. The introduction of newspapers in India was actually the result of spreading sense globalization amongst the countrymen. These countrymen craving for updates around the world demanded for a source that gratified their thirst for knowledge. Finally the first newspaper of the country was introduced in Calcutta (Kolkata). Titled Calcutta General Advertise or Hickey’s Bengal Gazette this newspaper was the brainchild of an eccentric Irishman called James Augustus Hickey during the 1780s. Soon newspapers like Bombay Herald and Bombay came into being following the success of their precursor. Over the years the country has witnessed the rise of multiple newspapers dailies out of which broadsheets like Times of India, The Telegraph, Hindu, Hindustan Times, The Statesman, Economic Times, Ananda Bazar Patrika, The Tribune etc have become the highest circulated newspapers in India. The idea of booking classified ads and display ads also grew along with the growth of these national broadsheets.

How Can a Trademark Save Your Company?

A trademark represents your business. You can trademark a brand name, logo, symbol, and even a sound that refers to your business.

A trademark depicts others that your company owns the products or services you offer in an exclusive manner. Customers are at times driven into purchasing a product by its brand name so it is important to make the brand stand apart by first having a unique trademark. Recognizable symbols help to create healthy relationships with customers and maintain loyal repeat buyers.

Your need for a trademark registration depends on the scale in which your business is established or growing. If your trading operations take place in one state only and there is no interstate trading going on, then you do not require a registered trademark.

When you acquire a business license from the state you trade in, you gain legal rights to your Company’s name. No other person or company can use your business name unless allowed to.

But if you want to expand your business and you start trading in other states as well, your trademark will not be protected. In this case, you will have to register your trademark which will ensure protection as well as authenticity to your brand. Registering your trademark helps prevent problems like doing business in states with companies that are operating under the same trademark.

You may also be inclined to register your trademark if you provide goods or services on the internet. E-commerce merchants often trade with customers outside their business’ home state. A registered trademark will protect your company’s identity when conducting online business in other states.

The several benefits of registering your trademark:

  • Communication: A trademark makes it easier for you to communicate your ideology with your consumer base. Certain designs or words in your logo may prove to be effective in selling and marketing your products. Usually, consumers associate with certain intellectual and emotional messages that come across via your trademark.
  • Valuable Asset: With time and the pace at which your business grows, the value of the trademark appreciates subsequently. There are times when trademark as an asset grows to such a level that it surpasses the overall value of the company. It can then be sold, provided on a lease or used as a security while procuring loans.
  • Availability: A trademark helps customers to recognize a particular company. In a competitive world when several others are offering the same service or selling the same good as you are, it is difficult to stand out. Here, trademark comes to your rescue. It captures the attention of the customer and makes them less likely to shift to another brand. They also know who they are dealing with, hence, is less likely to shift to an alternative.
  • Recognition: When a customer looks for your products on the online portal, a unique registered trademark helps the portal to filter results and display your name on the top. The filtered results which display your name on the customer’s screens happens only when there is higher traffic for your products, which translates into higher rankings thus fetching in more customers and more brand recognition.
  • No Expiry Date: Your trademark does not expire as long as it is being used. Once registered, there is no provision for a renewal.

While choosing a brand name, the owner must keep in mind that it must justify your product. Thorough research must be done in order to avoid probable cases relating to infringement.

All the above points cater to the question why a company needs a trademark to save itself.

Airport Advertising in India: An Entry Gate to the Indian Markets

Airport Advertising is a popular medium of launching new products and services and building the image of the brand in the Indian markets. The airports are a hub for affluent audiences and impressing them can be the big step in penetrating the markets in India. This is why the brands enthusiastically associate with Airport Advertising Agencies in India in order to reap the benefits are unique to this medium. This article analyzes the elements that have allowed the medium to rule the Outdoor Advertising in India since 1986.

Affluent Audience

A breakdown of airport audience segments done by Technopak Advisors (India) shows that 72% are the chief wage earners and 73% are frequent fliers (once in 3 months). Also, the affluent target group is inclined towards SEC A and 25+ yrs age group. 52% of the audience does not mind spending on expensive brands and 59% love to buy new gadgets and appliances and designer labels. Such figures are enough to bring a gleam to the eyes of every advertiser. Even those shrouded in skepticism are soon convinced when they see the high Returns of Investment (RoI). The fact that a high number of key decision makers of various organizations are available to be influenced is one vital advantage of Airport Advertising. Such a congregation cannot be found in any other medium. Alliance with a company already established in the market can increase the conveniences. Indian markets, specially have shown a demand for such alliances when new products and services are launched.

High Dwell Time

If you are imagining an audience looking at an Ad Site for durations as long as 55 minutes and 2 hours, you are thinking of an airport audience in India. Domestic flyers have a Dwell Time of 55 minutes and International flyers of 2 hours. Thus, an Airport Ad has ample time to have the planned impact and pass the message of the ad copy with a bang. The Dwell Times you are looking at are among the best in all the mediums of Advertising.

Guaranteed Views

If the consensus of the audience is to be taken, it is generally agreed that unless a viewer is associated with the field of advertising, he tries to avoid it in any form. Think about any common Indian household watching TV and remember the dexterity with which the mute or the channel swap button is pressed as soon as the ads start! In fact, in most of the mediums, there are very convenient escape routes and the regular audiences of the medium develop an expertise in mapping them in a remarkably short period of time. This is where the Airport Advertising brings in a breather for the advertisers and publishers. An airport audience is not allowed to go out of the premises (except of course at time of emergency) once they have checked in. They have no escape route in this medium as they have to wait for 55 minutes in case of a domestic flight and 2 hours for an international flight.

Uncluttered Environment

Among the many things an airport cannot afford is a cluttered environment. For the functions of an airport to run smoothly, an organized and uncluttered surrounding is of utmost importance. Airport Ad Displays thus enjoy a visibility whose impact is not minimized or neutralized by a zillion other things around it.

With the introduction of low fare airlines, the range of targetable segments has also increased in Airport Advertising in India. The medium is witnessing new brands that are joining the successful bandwagon of Airport Advertisers. Airports are the easiest places outside offices to find the ones with influence over the markets in India and advertising there is the means of extending the first greetings of your brand.

Advantages and Disadvantages of International Trade

There is no doubt about the fact that every business hopes and makes efforts to spread its wings and expand the profit margins. Marketing and distributing your range of products in international markets is certainly a good idea. This will not only you to make your presence felt across the world, but also to remain competitive in the global market and leverage the untapped market segments where you can scale your business and make money.

Import from India or anywhere in the world requires a business to have a very strong network of channel partners like logistics companies, marketing firms, warehouses, suppliers, wholesalers, distributors, retailers, etc. However, all businesses cannot afford to manage a proper channel smoothly. In such a case, finding a great deal with a global or international trading company with prior experience, becomes need of an hour. Such a global trading program cannot only help you source your import export needs but also conduct a hassle free global trade without doing much.

Certainly, you may get great import exports business opportunities, but before forming any import export business plans, you must know the merits and demerits of the international trade –

#Merits –

1) Increases domestic competitiveness – importing or exporting your products enhances your competitiveness in domestic markets. If you are able to get imported products at same or lower prices than those you get from domestic markets and vice versa, then certainly you will earn profits that will improve your competence level.

2) Rise in sales and profits -if you are able to export from India or importing high or same quality products at a better profit margin then it is likely that your sales levels will rise and with this, your profits.

# Demerits –

1) Long-term process – exports from India or other fruitful import export business opportunities require a lot of time to be converted therefore a business must be patient to progressively achieve their desired goals. Also, it needs huge investment of time for a business to develop strategic partnerships with the different parties in the channel.

2) Added licensing and other regulations, taxes, etc. – import export business plans must only be formed after understating licensing, taxes and other related regulations of the country in which you plan to target your audience.

Staring a global trading business is not an easy task, it require both time and money. However, with Uniglobe finding fruitful import export business opportunities becomes much simpler and easier.

Cross-Cultural Challenges In the International Business Management

The company where I was working was taken over by a British multinational company in the mid 1990s. The newly appointed Managing Director from UK, during one of his visits to the plant, inquired how Gujarati people eat food at home. Having heard the response, he decided to sit down on the floor and have Gujarati food, along with all the senior colleagues of the plant.

What was the Managing Director trying to do? He was trying to appreciate the cultural norms of the new place and show his willingness to embrace. Such a behavior by the Managing Director obviously helped the local management open up more during subsequent discussions.

In the last 2 decades, cross-cultural challenges in the international business management have become prominent as the companies have started expanding across the territorial boundaries. Even leading management schools in India have started incorporating cross-cultural challenges as part of the curriculum of the international business management.

“Culture” being one of my interest areas, I recently had accepted an invitation to educate the students of a Diploma program on the International Business Management, on the topic of cross-cultural challenges. For my preparations, I browsed through many books on the subject. My knowledge-base got enriched substantially as the treasure of information contained in these books, was invaluable and highly relevant.

This article is an effort to present, some of the relevant issues related to the cross-cultural challenges in the International Business Management.

What is “Culture”?

Culture is the “acquired knowledge that people use to anticipate events and interpret experiences for generating acceptable social & professional behaviors. This knowledge forms values, creates attitudes and influences behaviors”. Culture is learned through experiences and shared by a large number of people in the society. Further, culture is transferred from one generation to another.

What are the core components of “Culture”?

  • Power distribution – Whether the members of the society follow the hierarchical approach or the egalitarian ideology?

  • Social relationships – Are people more individualistic or they believe in collectivism?

  • Environmental relationships – Do people exploit the environment for their socioeconomic purposes or do they strive to live in harmony with the surroundings?

  • Work patterns – Do people perform one task at a time or they take up multiple tasks at a time?

  • Uncertainty & social control – Whether the members of the society like to avoid uncertainty and be rule-bound or whether the members of the society are more relationship-based and like to deal with the uncertainties as & when they arise?

What are the critical issues that generally surface in cross-cultural teams?

  • Inadequate trust – For example, on one hand a Chinese manager wonders why his Indian teammates speak in Hindi in the office and on the other hand, his teammates argue that when the manager is not around, why they can’t speak in English?

  • Perception – For instance, people from advanced countries consider people from less-developed countries inferior or vice-versa.

  • Inaccurate biases – For example, “Japanese people make decisions in the group” or “Indians do not deliver on time”, are too generalized versions of cultural prejudices.

  • False communication – For example, during discussions, Japanese people nod their heads more as a sign of politeness and not necessarily as an agreement to what is being talked about.

What are the communication styles that are influenced by the culture of the nation?

  • ‘Direct’ or ‘Indirect’ – The messages are explicit and straight in the ‘Direct’ style. However, in the ‘Indirect’ style, the messages are more implicit & contextual.

  • ‘Elaborate’ or ‘Exact’ or ‘Succinct’ – In the ‘Elaborate’ style, the speaker talks a lot & repeats many times. In the ‘Exact’ style, the speaker is precise with minimum repetitions and in the ‘Succinct’ style; the speaker uses fewer words with moderate repetitions & uses nonverbal cues.

  • ‘Contextual’ or ‘Personal’ – In the ‘Contextual’ style, the focus is on the speaker’s title or designation & hierarchical relationships. However, in the ‘Personal’ style, the focus is on the speaker’s individual achievements & there is minimum reference to the hierarchical relationships.

  • ‘Affective’ or ‘Instrumental’ – In the ‘Affective’ style, the communication is more relationship-oriented and listeners need to understand meanings based on nonverbal clues. Whereas in the ‘Instrumental’ style, the speaker is more goal-oriented and uses direct language with minimum nonverbal cues.

What are the important nonverbal cues related to the communication among cross-cultural teams?

  • Body contact – This refers to the hand gestures (intended / unintended), embracing, hugging, kissing, thumping on the shoulder, firmness of handshakes, etc.

  • Interpersonal distance – This is about the physical distance between two or more individuals. 18″ is considered an intimate distance, 18″ to 4′ is treated as personal distance, 4′ to 8′ is the acceptable social distance, and 8′ is considered as the public distance.

  • Artifacts – This refers to the use of tie pins, jewelry, and so on.

  • Para-language – This is about the speech rate, pitch, and loudness.

  • Cosmetics – This is about the use powder, fragrance, deodorants, etc.

  • Time symbolism – This is about the appropriateness of time. For example, when is the proper time to call, when to start, when to finish, etc. because different countries are in different time zones.

Epilogue

“Cross-cultural challenges in international business management”, has become a keenly followed topic in last two decades. There are enough examples of business failures or stagnation or failure of joint ventures, on account of the management’s inability to recognize cross-cultural challenges and tackle them appropriately. There are also examples of companies having compulsory training on culture management or acculturation programs for employees being sent abroad as or hired from other countries, to ensure that cross-challenges are tackled effectively.

The world is becoming smaller day-by-day and therefore, managers involved in the international businesses will have to become more sensitive to the challenges emanating from the cultural and ethnic landscape of the countries they work in.

Ignoring cultural challenges while managing internal businesses is a risky proposition because the stakes are high. It is cognate to the “Hygiene” factor of the “Dual-factor Motivation” theory developed by psychologist Frederick Herzberg in the mid 1960s. In management of the international business, embracing the cultural diversity of the country may or may not bring success, but not doing so will surely increase the chances of stagnation or failure.

Reference:

  • “Cross-cultural Management – Text and Cases” by Bhattacharya Dipak Kumar

  • “International Management: Culture, Strategy and Behavior” by Hodgetts Richard M, Luthans & DOH)

  • “Management Across Cultures: Challenges and Strategies” by Richard Steer, Scnchez-Runde Carlos J, Nardon Luciara)

  • “Bridging The Culture Gap: A Practical Guide to International Business Communication” by Carte Penny and Chris Fox

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Top 10 Real Estate Websites in India

Real Estate in India is in great demand as the population of India is increasing rapidly. There is a high demand for real estate especially for the residential sector. The commercial sector demand is lesser as compared to the residential sector. The rate of the residential sector is growing with each passing day and one can notice a property price fluctuation almost every day.

The property rates are not only increasing in the prime locations of India but also in other areas because of the high demand. Moderately salaried people and even people having low incomes have started moving from their towns or cities. They are relocating themselves in other areas away from the prime locations because of these high rates. Being aware of this huge demand in the property market, property builders are also demanding high rates for good projects at great locations with well designed features and specifications.

The market is therefore very vibrant and all professionals related to this industry especially the property agents are utilising this opportunity to make money by selling builder units. They apply different marketing strategies like publishing advertisements in news paper, property websites, marketing through outdoor hoardings, email campaigns and many more. Among the above mentioned strategies digital websites are a lot in demand due to their cost-effectiveness and high reach. The following are top 10 websites in India which are helping to sell real estate, market property services and also providing complete knowledge, information on properties, builder projects and other property related topics.

Magicbricksdotcom

Magicbricksdotcom is an online public portal developed by Times Business Solutions launched in August 2006. It has emerged as India’s No. 1 Property Portal in terms of getting unique visitors as compared to other property websites. This is the place where you can enlist your property or enlist your requirement as a property owner, developer or as an agent in any location across India. It is an ideal platform for property seekers and sellers.

99acresdotcom

99acresdotcom is yet another an online platform in India developed by the Naukri Group. It can be called as No. 2 property portal in terms of visitors. This portal is dedicated to meet every aspect of the property consumer’s needs in the industry.

Indiapropertydotcom

Indiapropertydotcom as the name implies is a property portal for properties across India founded by Consim Info Pvt Ltd. Being the first online property portal to launch the concept of “Virtual Property Fairs” in India, it is one of the largest online service provider for property agents, property developers as well as for seekers and sellers.

Commonfloordotcom

Commonfloordotcom was founded in 2007 by IT professionals as a property portal with a difference. It is India’s first property portal dedicated to apartments and gated communities. Commonfloordotcom offers superb and easy tools to manage buy, sell, rent apartments in a given locality.

HDFCReddotcom

HDFCReddotcom is an online real estate destination founded by HDFC Limited which India’s leading mortgage lender. HDFC RED is a property digital information hub where you can find all information on new builder projects and other real estate investment options. It is like a digital bridge between home buyers and developers across India.

Groffrdotcom

Groffrdotcom is actually a name derived from Group Offer. It is an online property group booking digital hub based in India. It offers discounted group booking facilities on new projects by real estate developers across India. Apart from properties Groffr also offers discounted deals in automobiles and electronics.

Stampdutyregistrationdotcom

Stampdutyregistrationdotcom is India’s top real estate website for property related professionals. It enlists all types of professionals like property advocates, home loan agents, real estate agents, architects, interior designers, property valuers, real estate developers and so on. It is an ideal online platform for property professionals to highlight their businesses and services as per their business locations and attract a lot relevant customers. This portal also has a separate property section to find homes and other commercial properties.

Readyreckonerdotin

Readyreckonerdotin is an online hub for property related information, mortgage related information and ready reckoner values for properties across India. It provides users sample legal documents like sale agreement, rental agreement and an online ready reckoner calculator to calculate the property stamp duty values.

Igotmydealdotcom

Igotmydealdotcom is a complete property solutions portal. It offers a range of services which includes discounted property group bookings, distress properties for sale, new real estate projects’ information, property investment options, hotels for sale, preleased properties, luxury homes, bulk property bookings for investors, etc.

Allcheckdealsdotcom

Allcheckdealsdotcom is an online property broking portal by Info Edge (India) Ltd. It covers all India real estate projects and provides property deal options in residential projects and also in commercial projects.

These are some of the top real estate websites in India which offer real estate services right from property information, selection, site visits, bookings, documentations, home loans and after sales service.

IT Outsourcing, Philippines – Helping Companies Cut Costs And Enhance Productivity

In the old times, most businesses used to conduct all their major functions through an in-house department or service provider. However, with the recession hurting the pockets of many corporations and medium-sized firms, many have begun transferring some of their “non-core” functions to third-party providers. Today, the concept of outsourcing has spread like wildfire among companies in the developed world; hence the birth of the term BPO, or business process outsourcing. Here’s a quick look at how outsourcing can help a company cut costs, and increase productivity at the same time.

The Benefits of Outsourcing

Business process outsourcing offers a wide array of benefits to overseas companies. It allows them to transfer some of their non-core company processes to external providers, who are often referred to as BPO firms. Many companies based in countries like the US, Canada, Australia and Europe have now outsourced a number of their core and none-core operations to countries like India, the Philippines and China, where labor costs are low, and there’s a large supply of talent. These countries are known for providing, and maintaining, good-quality output, and are preferred because they easily conform to strict international standards.

The Services Offered By BPO Companies

Business processing outsourcing firms offer a wide array of services. They provide software development, animation and content development, technical support and customer service, medical and legal transcription, finance, logistics, accounting, account management, accounts receivable collection, insurance claims processing, engineering and design, payroll processing, human resource, financial analysis and auditing, data processing and other essential back-office functions.

IT Outsourcing Philippines – The Advantages And Perks

The Philippines ranks high when it comes to the realm of business process outsourcing. The country currently ranks in the top 3 preferred global outsourcing destinations, which include India, China and others. The company consistently ranks as a favorite outsourcing destination because it has a large volume of English speakers, and it also churns out a large number of college graduates annually, who are proficient in information technology, business, accounting, and other skills. The country also is also seen as a better alternative to India because it offers more affordable operational costs.

Outsource Philippines has steadfastly clung to its reputation as one of the top business process outsourcing destinations in the planet. The country’s BPO industry has risen by 46 percent yearly, and the boom is mostly driven by the establishment of offshore call centers. According to the country’s Board of Investments, the BPO output for 2008 alone was a whopping $6.1 billion. In 2009, the nation’s BPO sector was forecasted to rake in from $7.2 to $7.5 billion in revenues. The IT outsourcing Philippines sector is expected to earn as much as $11 to $13 billion in 2010, and employ an additional 900,000 people.

To sustain the growth of the Philippine outsourcing industry, the government has offered a wide variety of fiscal and non-fiscal incentives to attract more foreign direct investments. The Board of Investments has also drafted an Investment Priority Plan, which focuses on the further development of the BPO sector, and other major industries.

"Make Money Now Online" – This Is The Right Time!

If you are interested to “Make money online now”, it is definitely the most appropriate time because the popularity of the internet is progressively growing in less developed countries like china, India or Africa and such.

Based on statistical findings and reports, It is reported that the number of millionaires and billionaires are growing exponentially every single year and the “rich just get richer” indeed.

Moreover, some aspiring entrepreneurs have literally made their very first impressive “Millions” at a very young age like 23 and most of them are not even university graduates!

And how did they do it?

One of the proven ways is to target the global market with the power of the internet.

With an internet business, your market is the world of 1,000 millions internet users and this number is still growing exponentially every single year excluding those less developed countries like some parts of china, India, Africa and such…

Just think!

If you have an “idea”, you can easily turn it into a great product or service like an e-book, video courses or audio courses. In fact, you don’t even have to do it yourself but to outsource. And by capturing just one percent of this market, you would have the potential of 10 million customers buying from you!

Now do the math – imagine if each customer were to spend just $1 with you, that is a good $10,000,000 (10 millions) in earnings already!

This is the amazing results one could attain by doing business on the World Wide Web – The Internet! (Especially at this point of time)

With a traditional brick and mortar business, you earn money in your own currency and have to wait between thirty to sixty days for payment to be seen in your bank account most of the time.

However, with an internet business, you earn your money in US dollars and payment to your designated bank account can be made instantaneous without having to wait for a month or so!

In a traditional brick and mortar business, you need lots of money to be a big

player. You might need to have huge offices or factory, hundreds of staff and

spend millions on advertising to make an positive presence and capture desire market share.

On the internet, you could be a “Nobody” with little money and still create a brand name for yourself with a bit of creativity and a good idea.

Benefits and Latest Trends of IT Outsourcing Services

Outsourcing IT related services has become a very popular and lucrative business move in recent times. A growing number of companies are resorting to web development firms to accomplish various Internet related initiatives. This recognized cost effective and hassle-free strategy is very appealing to all kinds of organizations. Outsourcing services such as website design, flash design, content management system development, internet marketing, multimedia, graphic design, website maintenance, search engine optimization, database application development, and online store management, from professional and experienced IT outsourcing organizations can give a website what it needs to get the online results it strives for.

There is immense growth potential in this field, as it is clearly witnessed that the ratio of businesses opting for outsourcing is doubling day by day. Unlike any other field, one can notice fascinating trends in outsourcing. Let’s see in brief some of these movements:

1) Outsourcing the workforce

Instead of employing regular full time employers, companies are turning towards hiring professionals for defined time durations on a part-time or full-time basis. For instance, web experts like web programmers or website designers are hired on a contract basis through an outside IT services company.

2) Preference for environment-friendly options

The entire world is witnessing rising energy rates that have led companies to resort to more eco-friendly measures to reduce the burden over the environment, as well as overhead costs.

3) Globalization of the Internet

India is the most preferred and successful destination for outsourcing services, but other developing countries are also testing the waters in this field. Countries like China, Pakistan, Russia, and Mexico, are leading players in the IT outsourcing services industry.

4) Mergers

The competition in this segment is cut-throat given that there are literally thousands and thousands of IT services companies around the world. Some firms opt for mergers for more cost effectiveness and better profitability and market control.

Advantages of Becoming a Biotechnology Engineer

Biotechnology is one of the faculty of biology which involves the study and use of living organisms. This study is done in the field of technology, medical and engineering. The detailed study of those living organism is very useful for the field of bio products. The detail study of biotechnology is only done in the field of engineering so there is a lots of scope to the biotechnology engineer in India and in all over the world. Biotechnology field is mainly deals with the field of genetics, animal cell culture, microbiology, biochemistry, molecular biology, cell biology and embryology. In India various reputed Universities are provided engineering education in biotechnology field.

As we know there are various fields in Bio technology so each field has a different scope factors but equally they have same which is the very good scope. This sector is the non-polluting sector and closely relate with the live things thus the persons who knows in the detail about this things are must needed so scope and demand are very high to the biotechnology engineer. In India the scope is very high because India has the large scale of practice in the bio technology. India has the verity and largest bio logical environment which starts to help in this study so if the person who gets the bio technological education from India; he can work itself here only.

In India manpower and labor is available in on vary less costs so it is easily possible to do big experiments on the practical basis with very low costs and risks. India has largest land for growing the different types of plants which are needle requires for the agriculture-based biotechnology thus fellow can work easily in that field and can test his doubts very accurately in less time. India as well as world market business of bio technological work is growing tremendously thus opportunity if different areas of working are created very quickly so engineers are gets jobs in their concern bio technology field only. Food industry, Home products industry is totally depending upon the research which are done in the Bio technology so there is also a scope for the new ideas and researches.

Scope in Genetic of Bio technology engineering:

Genetics includes the study of plants and animals. It is based on the reformation of DNA’s with appropriate organism which is also called as microbes. Today this microbes are widely use in the manufacturing various drugs and vaccinations so Medical and Drugs industry needs many people who has the detail knowledge about this field and Bio Technology engineers has the opportunity to work with those companies on high posts in research fields and the packages which are got to this people is also very handsome. There is also a job vacancy for the biotechnology engineer in plant development sector where the new techniques are to be developing for the growing of plants. Hence there has been a number of people taking up biotechnology courses for a good future career.

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