January 2023 - Page 3 of 12

Directory Service India Is An Information Base For Everything

Things are beginning to look really bright these days and why would they not. The tremendous growth and rise in the field of information technology ahs made things really simple. Ever wondered how difficult things will be if you do not have access to information that you need on a daily basis. However you can rest easy as this is not the case and you can easily have access to anything that you want to know. In today’s dynamic environment you want all information at the ease of your finger tips. Directory service India is a unit that contains information about many aspects based on the requirement of a person. Well, you can also call it a search book where you can get your desired information within few moments. Information about thing is very important as it advances your knowledge.

You can find many service providers of search service on the World Wide Web as well as on your slick mobile handset. Directory service India is a new concept in internet searching which can help you to get any kind information irrespective of any limits. While searching for your required information you need to go through categories and sub-categories. Some of the main categories that comes ahead while searching on directory service India includes business, dating, education, news, sports, shopping, travel, home, movies, hotels, restaurants, health center, spa and much more. While the subcategories include areas of dating strategies, success stories, educators, extreme sports, apartment life, do-it yourself, journalism, online tests, transportation and thousand more. This is not all, it provides you information about the destination also. You can access maps that will direct to reach wherever you want.

You can get conversion service also that can make you to convert currency, weight, height, distance and others within few seconds on your mobile. These are really awesome from a user point and you do not have to stress yourself for getting any piece of information. This is due to the magic of communication that can give you any information irrespective of factors like speed, connectivity etc.You have freedom to connect wherever ,whatever you wish with the fastest and most efficient system of directory service India. It connects you from world class service to a cost effective service and you choose whatever needful. Whether it is a business or an individual who deals with this kind of business it is highly beneficial. It brings big traffic to the site and to the database where information is stored. In this way, the website gets popularity and users access it more often to make their purpose solved.

Directory service India connects you to the world of information with a fast communication medium on your mobile or at web. It is one stop shop for experiencing the global services with fastest technology. Every and any kind of information is just a click away from you. This service is not only for individuals, even a corporate body can easily access it. This service has empowered people and others to experience a handsome and trouble free access to latest and updated information from everything to business, e-business, technology, economics and various others. Now, you do not need to strive hard for getting any piece of information. Stay connected with world of information wherever you are.

Brochure Designing Tips – Time To Develop A Brochure

This is one question that I have been asked a number of times by my clients. It is a very difficult question to answer because the completion of a brochure depends on a number of factors. Some of the factors are under the control of the advertising agency while others are under the control of the client. For instance, how fast the advertising agency prepares the copy and design will depend on its workload at that point of time. On the other hand, advertising agencies are dependent on the clients in terms of how fast they can get approvals at various stages of the brochure development process to enable them to take the next step. We have taken weeks as well as months to develop a brochure. We have also done it in a couple of days. A few times we have even developed the brochure in 4-5 hours. There are too many variables involved in the development of a brochure for anyone to predict the time required to design and print a brochure. I feel that you should allow at least 4-5 weeks to develop a brochure. However, in this book I have tried to suggest a procedure for the different steps involved in the development of the advertising and promotional material, which if adopted, will reduce the time involved in the development of the advertising and promotional material including brochures. For instance, in the chapter titled “Body Copy,” I have suggested how to get the copy developed and approved in the shortest possible time.

Some Tips 1. Don’t expect the moon: Have you ever heard the expression, “Don’t send a boy to do a man’s job?” Well, don’t expect your brochure alone to make the sale for you. The purpose of a brochure is to educate the customer about your company and products. It’s objective is also to encourage the customer to get in contact with you if he has interest in doing business with you. There are some small ticket items that can be sold with a direct mail brochure. However, don’t try to achieve everything with the brochure.

2. Make it simple and direct: I have mentioned a number of times in this book that keeping the communication with the target audience simple and direct is critical as time is in short supply. If the brochure is too long or it is not clear, the prospective customer will avoid reading it.

3. Use positive words: Always assume that the customer will eventually buy the product or service. Don’t use the words “if” and “maybe” which invite the possibility of a negative response from the customer.

4. Use “You” often: Use the word “you” rather than “our customers.” You have to assume that the brochure is being read by your prospective customer. It is better to address him in a personal manner.

5. No open-ended questions: Never ask open-ended questions in a brochure. Make sure you phrase all questions in such a way that the answer can only be “YES”.

6. Use friendly tone: You want your brochure to sound and look professional. You can accomplish this without using “stiff phrasing” or a formal tone. While developing your brochure, pretend that you are talking to your customer as his friend. The copy in your brochure should represent a dialogue between friends. Your brochure shouldn’t read like a textbook.

7. Keep the paragraphs short: The thumb rule if you are writing an essay or a book is that the height of the paragraph should not be more than the width of the paragraph. However, in a brochure the paragraphs should be as short as possible.

8. Do not indent paragraphs that have a space between them: You only need one design indicator to indicate the beginning of a new paragraph.

9.Do not start sentences with numbers: “20% of all policemen are from north India” is not the correct way. Correct way of stating the same thing would be, “Twenty percent of all policemen are from north India.”

10. Underline / Uppercase: Do not use underline or all caps as a way to stress a point. Use bold or italics instead.

11. Standalone document: Always prepare your brochures so that they contain enough information to function as a stand alone document. Even if you routinely mail your brochures with a covering letter, chances are that they will part company. So don’t rely on details in the letter to cover for details you’ve omitted from your brochure.

12. Contact details: Always, I repeat always, include your organisation’s name, telephone numbers, postal and email addresses prominently in your brochures so that people interested in your products and services can easily contact you.

13. A basic rule of design is repetition: Repeating elements throughout a brochure gives it strength and style. A quick way to use repetition is to reduce the number of fonts to one or two or use same column size throughout the document. Also, format every headings and sub-headings the same way.

14. Heading Space: Add some additional space before each heading and close up the space between the heading and the following paragraph. This makes a visual connection between the heading and the paragraph it relates to.

15. Ensure smooth flow: In general, people read left to right and top to bottom. So make sure that the information in your brochure follows this flow. In a typical two-fold brochure, the reader expects to view the cover first, and then the three inside panels. Finally, they’ll turn the brochure over and read the fifth and sixth panels. Include the basic information you want to get across to your reader on the first three panels inside the cover. Relegate contact information and other information to the two back panels.

16. Date: If you include time-sensitive data (prices, for example), make sure you let the reader know the applicable date(s).

17. Visuals: Visuals work wonderfully in brochures. Visuals should be related to the information inside and/or to your concept or idea. Make sure that your visuals are clear and really convey the meaning you are trying to get across. The type of visuals you use will be influenced by the way the brochure is going to be distributed. Visuals need to be bold and eye-catching to attract the attention of the reader if the brochure is going to be placed in a display rack as a Point-of-sale Brochure. On the other hand, a Leave Behind Brochure can use subtle visuals.

18. Logo: Your company logo should appear on the brochure at the appropriate places. Apart from the back page where the name and address of the company appears, most brochures have the company logo on the cover page also.

19. Proofing: Check, double-check and triple-check your brochure for any errors-be it fonts, grammar or punctuation before sending it for printing.

20. Bullets: Use bullets to convey the most important information. Long wordy descriptions bore people and they will stop reading your brochure.

21. Contents: Include only relevant information.

22. Special Offers: It is better to assign the task of making the actual offer to the “salesperson” or the covering letter. Otherwise, if the offer changes, you will have to make changes to the brochure resulting in unnecessary additional expense.

23. Quick Read: The brochure should be easy to read. This can be achieved by keeping the written matter to the minimum to effectively convey your story. Include only absolutely essential technical information.

24. Captions: Always use captions under the photographs in your brochure. Research has shown that after the headlines, readers like reading the captions first before going on to read or scan the rest of the brochure.

Stock Market In India

The bull-run in the Indian stock market came to a halt on May 18, as the Bombay Stock Exchange recorded its worst fall.

The benchmark index of the Bombay Stock Exchange closed at 11,391 down 826 points, which is the highest ever fall for the Sensex. The NSE Nifty closed with a loss of 246 points at 3388. Taking cues from both global and domestic developments, the markets entered their first correction mode in two years.

These were the figures on May the 18th when the stock market came down crashing. This was one of the biggest crashes that Stock Market had suffered over a long period of time. But this was speculated by most of the stock experts and largely by the investors at large. Foreign funds have invested huge amount in India’s stock market and are currently driving the stock market rally. Fears of further rises in US interest rates, increasing inflation and growing risk aversion among international investors are driving the Asian markets down and the Indian market has followed the trend. But currently the stock markets are running on a rampage bull kissing the magical figure of 20K a dream come true for most share traders

It serves as the best investment option for the following reasons:

* Possibility of high returns

* Easy liquidity

* Unbeatable tax benefits

* Income from dividends

Bombay Stock Exchange is the largest, with over 6,000 stocks listed. The BSE accounts for over two thirds of the total trading volume in the country. Established in 1875, the exchange is also the oldest in Asia. Among the twenty-two Stock Exchanges recognised by the Government of India under the Securities Contracts (Regulation) Act, 1956, it was the first one to be recognised and it is the only one that had the privilege of getting permanent recognition ab-initio.Apart from the BSE SENSEX, which is the most accepted stock index in India, BSE uses other stock indicators as well. These are BSE 500, BSE 100, BSE 200, BSE PSU, BSE MIDCAP, BSE SMLCAP, BSE BANKEX, BSE Teck, BSE Auto, BSE Pharma, BSE Fast Moving Consumer Goods, BSE Metal, BSE Metal and BSE Broadcast. The BSE Broadcast is a large timepiece on the wall of the BSE, which constantly exhibits the most recent stock quotes from the market. It is also displayed on one of the foremost business-news channels in India — NDTV Profit. The Singapore Exchange (SGX) has already made a strategic investment in Bombay Stock Exchange (5%) for US$42.7m.

Cheap Ad, Cheif Trade

Introduction

Just a child then, when television broadcasting had begun in a makeshift studio at Akashvani Bhavan in New Delhi. A low power transmitter and 21 television sets were used as foundation stone for this globalize television broadcasting in 1959. Really, it is a great achievement for those who had witnessed that particular occasion. Bhaskar Ghose, former Information and Broadcasting Secretary shared the joy of that moment, “images of a gramophone record were being shown on television as the music blared away.” (Kohli 2003, p. 59) That gramophone picture and fantastic music became a landmark for Indian television broadcasting. People got more than enough what they have visualized as television before.

A new appliance entered into our periphery with its uncommon characteristics. Have you ever thought about the family members of a newborn baby? Every day and every moment, they are anticipating some changes in their child. Like that, we were expecting for new significant changes in television broadcasting.

The journey from 21 television sets to 80 million has been marked by many milestones: Regional Kendras; DD metro; satellite transmission; and cable broadcasting among others. In 1976, television broadcasting was ‘de-linked’ from All India Radio (AIR) with a new appropriate synonym for distant vision (i.e. Doordarshan). As a public service broadcaster, it was also claimed as an ‘advertisement-free’ electronic media. The revenues for Doordarshan were funded through a combination of television licenses and allocation from the annual budget. But the need of advertising revenue was felt by DD only after the telecast of first commercial on 1st January, 1976. Though the advent of commercial could fulfill only 1% of Doordarshan’s budget, however later advertisements become the only major source of revenue for Doordarshan.

Cable Television Industry

Cable has grown from an apartment connected together in 1980s to coverage of nearly 42 million households in India. During the last decade, the cable network mushroomed as an industry. There are about 280 channels that beam their signal over India. Generally the MSOs are delivered 80 channels (31 are pay channels and 49 free-to-air channels) to the viewers. Gradually the large broadcasters or cable companies stepped into this business as multi-system operator (MSO). They had the capacity to set up a large control room and subscribe maximum number of pay channels.

Now the cable industry is fragmented with over 40,000 cable operators. These cable operators are controlled by MSOs. Some major MSOs in India are Siticable, IndusInd Media, InCable Net, Hathway Cables, Sun TV and RPG Netcom. They are not only controlling the four metropolitan cities but have also covered some major cities in India. Siticable has the highest market share (5.4 million) of Indian Cable industry while IndusInd Media has its subscription base of four million homes.

Multi-system operators (MSOs) are backed by large corporations to invest money in this business.

Siticable is a joint venture between Zee TV and Rupert Murdoch’s News Television. InCable Net is managed by the Hinduja group; property baron Rajan Raheja’s Hathway Cables has come out of nowhere to become a powerhouse over the last couple of years; the most dominant cable force in south India, Sumangli Cable Vision is run by southern media baron Kalanithi Maran; and RPG Netcom is promoted by the RPG group, who holds sway over West Bengal. This is just like any other business. Think of MSOs as a wholesaler of the signal while the small cable operators (SCOs) are the retailers of the trade.

Obviously, these small cable operators have a control over the viewers. They collect subscription fee from the cable home every month. Barely 15-20 percent of every subscriber’s share goes to multi-system operator. Though, this monthly cable charges vary from place to place, the MSO’s share is almost equal everywhere. The multi system operators (MSOs) know that it is very tedious task for them to touch the threshold of the last mile. So, they don’t have any direct control over the cable homes. But in some cities like Bhubaneswar and Trivandrum, the MSOs have controlled the cable homes directly.

Let us take an average of Rs. 100 per subscriber per month, India’s 61 odd million cable and satellite households shell out a cumulative Rs. 61 billion. This is one major revenue stream for the cable operator/MSO. After launching of pay channels, they are looking for any other source of revenue to get more profit in this trade. If you consider the structure and the way revenues flow through it, then the cable industry is just like a pyramid. The satellite channel broadcasters are up-linking the signal from their earth stations and these signals are captured by the multi system operators. The small cable operator (SCO) distributes the feed in his territory which covers between 200 and 300 households of its neighborhood. The main aim for cable connection is to get clear reception and enjoy matinee and night show cinemas, which was telecast in the cable channels.

These cable channels belong to MSOs like SitiCinema belongs to Siticable, CVO belongs to InCable and C-News belongs to Hathway. In small towns, the small cable operators (SCOs) also have their own channel in which they telecast Hindi movies, regional movies, songs, religious discourses, fairs, community games and regional news. The cable operator has all type of control over these channels. If any blockbuster movie is to be telecast in cable channel, they have given a prior notice to their viewers about the timing of the movie. Sometimes, they also use this channel for some statutory warning (pay your monthly fee on time; else without notice your home will be disconnected from the network.)

Some local advertisers were interested to show their messages as scroll item in the bottom of the television screen. Instead of advertisement tariff, they pay very less amount to the cable operator for their service. At the beginning, they have accepted the money as an extra income. However, son they got a positive response from their consumers. Gradually, this became another growing stream of revenues, which so far has gone unnoticed.

Cable Advertising

From scroll item to message plate, from animated to full-fledged television ad, the cable ad have passed through various stages of growth. As we know, television is one of the most expensive and effective media for mass advertising. If you are booking for a television slot, do not forget that it is very expensive. For a prime time 10-second commercial in a national television channel will cost several thousands of rupees. So, television advertisements are out of reach for most small and medium sized businesses.

As far as small business is concerned, it has its own target consumers and those consumers are confined to a particular geographical area. Television advertisement lacks the ability to restrict your advertisement to closely target audience. Sometimes the marketer feels that advertisement is the only way to enhance the sale. Instead of choosing a proper channel, the marketer advertises in different slots of different programmes in different channels. Many times, the investment may not be very productive as per your expectations because thousands of people may not be interested in your product so they may skip your advertisement.

The taste and choice of the consumers in the developing countries are more vulnerable to that of developed countries. After globalization, the multinational companies entered the market with different promotional activities. Advertising counted as a major activity in which local brands had to face stiff competition with their multinational counterparts. Even the best local product may not survive in the market unless it is advertised. On the one hand, they have to advertise their product to survive in the competitive market. On the other hand they have to choose a media which touches the grass root level.

Cable TV provides a solution, especially for small business. Cable TV advertisements tend to be less expensive, even though their audience is huge. Almost half of all Indian homes subscribe to cable. In a research it is found that cable’s subscribers watch more television and belong to higher income groups. Cable also has the ability to send your commercials to specific parts of town and neighborhoods. If you have a product or service that can be visually demonstrated, cable television can work wonders.

Before cable television the local advertisers have very less opportunities to advertise for their business. In small towns, they were distributing some leaflets or advertised in the local print media. In some cases, they did not get the proper channel for advertisement. I spoke to a small marketer about cable advertising. He expressed that generally in two situations they prefer to advertise.

(1) When they want to create awareness about the shop or product.

(2) Whenever they are offering any discount/rebate, they are heading towards advertising. Before cable advertising, they used outdoor advertising (leaflets, hoardings, etc.) for the purpose.

After advent of cable advertising, they are spending more revenue in this channel due to instant result. Sometimes, after a few minutes of telecasting the ad in cable television, the customers rush to shop. Though, they have a limited budget for the advertisement, they take every step in a careful and calculative way because it counts the success and failure of their business. Let’s have a glance on overall advertising industry in India.

India has one of the lowest advertising spends to the GDP ratios in the world. If you compare with developed economies – UK (1%), Germany (0.8%), France (0.6%), Japan (1.1%) – as well as developing economies – Latin America (1.2%) and China (0.6%), the ratio of advertising expenditure to nominal GDP in India is about 0.4%. On the advertising front, consultancy firm KPMG estimates that the overall advertising pie was Rs 118 billion in 2004. Press advertisements took a share of 48% followed by television with a share of 41%. Radio advertising, outdoor advertising and cinema advertising has their respective share 3%, 7% and 1% in the advertising revenue. India has almost 108.2 million television homes with comparison to 213.1 million total homes. Out of these, almost 61 m homes have cable connections. The last few years have witnessed a conscious shift of advertising revenue. Indian companies spent a total of Rs 48.5 billion on TV ads in 2004.

The advertising pie consists of five major advertising channels – print, television, radio, cinema and outdoor. Lack of transparency keeps the growing cable advertising market away from the major advertising channel family. Everyday, every moment, cable ad is stretching its tentacles in all possible directions. That’s why it marches ahead against all other media. Though, print media has a major share in the advertising pie, but unnoticed and unobserved media, cable TV has covered a wide populace of 61 million.

Newspapers have a limited and stable readership with compare to cable advertising. Newspaper readership has declined with every passing generation while cable TV viewership continues to rise. As we know, geographically and demographically radio has reached all the nooks and corners of India. As a portable medium, radio has a very strong grip over the audience during the morning and evening commutes.

Cable TV reaches viewers through out day particularly in primetime viewing hours. But when we think from the advertiser’s angle, cable advertising impresses more than radio advertising because of the visual notion. Cable TV viewers are active, because TV itself is an intrusive, emotionally charged medium. As a big brother, broadcast TV covers a large number of diversified viewers – even viewers with no interest in the advertised product or service. Cable advertising can target the approximately exact consumers through unique programming that appeals to their interests and lifestyle choices. In the same time, having all the features of big brother, cable advertising prices are very low and cost effective because cable TV offers less waste through more strategic program targeting. Now let us familiarize ourselves with the advantages of cable advertising.

Advantages of Cable Advertising

If you compare cable advertising with the television advertising, you will find a very thin line between them. Cable advertising offers an audio-visual medium, motion, colors, like television advertising with an additional benefit (i.e affordable rates). It also has the ability to cover geographically and demographically target specific customers. The peripheral area of television may be larger than cable television but this is targeted at the ‘right’ customer. However, as a business strategy, every marketer wants to increase the area of the marketing sphere. So, they give first preference to the television channel. But due to high advertising rate, they cannot afford it for long time.

In many cases, some small makers may advertise for a limited period in the prime time. Others may choose a non-prime time slots if they want to have any long-term frequency. Unlike having a big budget and a particular allocated amount for promotional activities, it is very difficult to survive in the market. That’s why more and more small firms are turning to advertising on less expensive alternative, local cable channels.

Local cable television advertising can be highly effective, and very affordable. It can quickly create awareness of your business, product or service. It also establish your image and educate viewers about your products.

When your target viewers are limited and confined, cable advertisement is a perfect channel for micro target groups. You can compare cable advertisements with other television advertisements, cable advertisements are very cheap. You can achieve frequency on a limited budget, which often moves fence-sitters into action. Televsion advertisements may be missed by viewers due to bouquet of channels and the cable viewers are always in a fickle mood to switchover from channel to channel. There are many cities in India, where the viewers watched cable channel for their local news, films and some non-fiction programmmes. Because the private satellite channels are either in Hindi or English. In some states, you will find private regional channels. But in maximium states, the viewers have to satisfy with the only Doordarchan’s regional channel because they have no aternatives and the viewers need more entertainment programmes.

Cable operators take this opportunity by telecasting some regional films, songs and local news. It is also found that, these cable channels have a large viewership in compare to other satellite channels. So for a local advertiser, cable channels allow to communicate enough information to prompt people to call for an appointment, send in an order or request additional information. If you think about the medium’s cost in terms of the number of the number of people it will reach, then it will be the unbeatable vehicle for your advertisement. You can enhance and stretch the power of other existing advertising you might be doing. Though televison overcomes the barrier of literacy which is a major obstracle as far as print media is concerned.

In cable advertising, you may be able to reach a different segment of the population, one that doesn’t read newspapers or magazines. Overally, it fulfills all the functions of television advertising with a cost of less than the print media.

InCable is a leading cable and satellite distributing company in Hyderabad and subhurbs. The MSO distributes the signals through a single control tower connecting to small cable operators through optic fibre cable covering a radius of 30 Kms. In the local cable channel, InCable telecast two telugu news programmes, three movies (two tulugu and one hindi) daily. Though it telecast basically two types of programes, the ad tariff slots have catagorised into morning, matinee, night and news slots.

ETV Oriya, a 24 hour satellite regional channel, telecated oriya programmes exclusively for oriya viewers. This regional channel has covered larger geographical and demographic area than cable channels. ETV Oriya telecast at least 20 programmes round the clock. The ad tariff in a regional channel is catagorised on the basis of programme’s television rating point (TRP). In ETV Oriya, the tariff slots are divided in five groups (O1, O2, O3, O4, and O5). The duration of advertisemnt is calculated in 10 seconds. Whereas in local cable channel, the advertiser will be offered two types of slots ( 20 and 30 secconds). The rate for 10-second advertising slot in prime time (20:00 hrs) in regional channel is just 38 times less than regional channel. If you compare the same slot in a national channel, the difference is hell and haven (around 400 times). After this finding, the big advertisers are turned up towards the local cable advertising.

How to place your advertisement in cable

A ten second spot in television is actually equivalent to 80-second spot in cable television. One also has number of choices on the hand. You may produce an advertisement for 30 second spot or you can telecast the 10 second advertisement for eight times. A 30 second advertisement may contain more visual and information, which can portray your sale massage very attractively and effectively. The most important thing is the ability to target specific groups of viewers. A clothing store specializing in kids cloths can advertise on matinee movie. It is not a matter to count number of eyeballs watching your advertisement but a careful targeted audience that gets results for your business.

The next phase is to book a slot in a cable television.

Cable rates are highly negotiable. Some channels will cost more than others. The zones you choose to send your spots to, the size of your town, and the time of year, all have an impact on the spot price you pay. Don’t wait until the last minute to place your spots. Plan weeks in advance. Placing your order early will ensure you get the times and channels you want at a lower price. Call the sales department of your local cable operator. Find out spot rates and coverage areas. Before entering into the trade, make a sketch of your plan. It may need some research and good planning. You should have a ‘second look’ on your advertisement before releasing to the cable operators. Do not leave everything on media sales people, because they are good at devising clever strategies to use your entire ad budget. It is better to trust your own instincts and stick to your plan.

When you are buying cable slot, think horizontally, not vertically, when scheduling your advertisements. In other words, advertise on the same few networks at the same few times on the same few days of the week, week after week, month after month. The goal is to reach the same people over and over again. This is the best way to reach to your consumer. The consumer is exposed to your advertisement repeatedly. The best formula to reach a person with a second and third exposure to your ad is to go back to the same channel at the same time on the same day of the week that you reached him the first time. Do not scatter your ads across many different networks at many different times of the day. Yes, it will reach too many people with too little repetition to ever secure in their minds. It is nothing but to reach 100 percent of your city and persuade them 10 percent. But it is always better to reach 10 percent and persuade them 100 percent.

Conclusion

Due to powerful and persuasive advertising medium, cable advertising is become a smart choice of small and medium marketers. By positioning itself as an alternative to network television, cable television has found itself judged using the same parameter of network television that of mass reach and low cost. If you compare with magazine and direct mails, cable will score higher on its audiovisual capabilities. This is where cable should innovate. Cable industry can develop a time selling framework that lets advertisers buy cable slots on a local cable system basis. Now cable television is booming in a rapid way. MSOs are expanding their business not only in term of the number of subscribers but also in term of number of people employed by them. They should have separate advertising department that looks after this trade. In some cities, the big advertisers are also turned up towards cable advertising. No doubt it is a cheap ad but at the same time it is a chief trade.

Sources:

[http://www.businessworldindia.com/archive/201113/cover1.htm]

[http://strategis.ic.gc.ca/epic/internet/inimr-ri.nsf/en/gr119406e.html]

[http://www.equitymaster.com/research-it/sector-info/media/]

[http://www.mpw.org/cable_why_advertise.htm]

[http://www.etv.co.in/etv_d3/sponsership.php?channelname=Network&fromhome=index]

[http://www.incableap.com/adtariff.htm]

Current Affairs News Online – Information About The World Available At Your Home

News can be transmitted faster through technology all over the world.

People can have complete control of what news they want to read about. Traditional newspapers convey local news more than international news while online newspapers from different countries can be accessed for free through the internet. There are many advantages for people to convert reading from traditional newspapers to online newspapers.

Any news around the world can be published online within a matter of few seconds. People can be more updated with the help of online newspapers. Current affairs news can be viewed immediately through the internet rather than waiting for a day in order to read it on the printed newspapers.

The online newspapers are updated every few minutes and the headlines keeps changing as and when new incidents occur in the world.

Most of the news that is available online is free of cost. People only need a computer and internet connection for browsing through the world news.

It is easy and convenient to read news online and people can multitask while they read online newspaper.

With the help of technology, customization of the news can be done. People, who are interested only in certain sections of news like business news or Sports News, can be provided with options on the website to display only that specific section instead of the entire newspaper.

Certain websites provide the viewers with the ability to discuss the news and events of the world among the peers. The interaction while reading news can make it more interesting.

Different viewpoints can be discussed by people all over the world for specific news.

The online newspapers provide the medium for the society to communicate back to the media. It can help them improve their ways of publishing news.

As traditional newspapers are printed on papers, the invention of online newspapers helps to create a greener environment by preserving the trees that are used for papers.

Purchasing newspapers can use up plenty of time and money which can be minimized by reading online newspapers.

Any news from all over the world can be viewed with just one click of the mouse from the comfort of each person’s home.

People prefer updated and comprehensive news. The unlimited space available on the internet can publish a variety of news and events from all over the world in order to attract as many viewers as possible. Gradually, people are converting themselves into avid online news readers.

Future of Online News Portals

No one thought that internet which began in the early 1990’s would have such a bright future that it will eventually hold such a powerful impact on our lives. Internet which is basically a global system of interconnected networks was made to serve billions of people worldwide irrespective of cast; creed or religion has today replaced many standard conventions of our daily lives. There is no surprise to the fact that most of the traditional media has also been reshaped.

For instance newspaper publishing has been remodeled to Web Sites, blogging and web feeds. When it all started, people were skeptical about the very whole idea of internet let alone forget about the news being remodeled. But as of now there are over a hundred million websites with billions of web pages. People are continuously switching to online media for news and entertainment related content, the reason being that nobody wants to pay for a thing that he/she can get foe free easily. As a result there is a constant slump (including some real big players of the industry) in the sales of the print editions of newspapers.

The online news sites often bring content that belongs to a particular geographical area but no one is complaining. For instance online gateways like India Report present select content from India. This kind of coverage gives the necessary focus which is required for such news related purposes and choice to people. The promise is reflected in the entertainment and sports section of these sites where the videos too are from local milieu keeping in mind the interests and preferences of people.

This kind of strategy of Online News Portals has a good chance of succeeding in near future with newspapers and the television media still lagging behind the online media. There will always be blogs and web feeds to supplement a newspaper or a news channel. Moreover news related content is available to the user as it happens, so no delay in reporting makes it a user friendly platform. Apart from serving news to the local public such portals are also reviving the interest of young generation in news and politics.

They continuously engage their audience by the means of polls, attracting attention with blogs and have an eye-catching photo gallery. As for entertainment these portals offer the content to the user at their convenience and in a crystal clear format with excellent sound quality making user experience an exciting one. The print and the electronic media have their task cut out. The online media have time going for them and there is no stopping them in near future also.

How Much To Spend For SEO Services?

Do you have any idea about SEO or SEO services? If no then this article is for you and also for those who want to enhance their knowledge regarding search engine optimization. In recent times, internet marketing has opened new gates for seo services. Though finding out best quality seo services is really tough but if you are determined, you will surely find out the most reliable one that can serve your business purpose.

SEO is not only about optimizing a site and making it popular, it has changed a lot. One of the best strategies that the companies can employ to promote their business is seo services. Every site is competing with the other site for reaching at the top of the search engine. That is why the companies should be careful when searching for seo companies providing good optimization services.

Frankly speaking, if you want to enjoy the best of services, you will have to spend for that. Professionals who will work for your company will give their best shot only if they get their credit for that in terms of money. Every business organization should decide from the beginning as how much to spend on seo or search engine optimization. Sturdy and strong online marketing is crucial for surviving in this web-driven world.

Basically there are four types of payment models used by the companies offering such services. SEO provider offers these below mentioned four forms of services:

Monthly Allowance: In this particular model, the clients are liable to pay a fee each month for the array of services that they provide. This is the most common payment model as it brings back the highest ROI. Arranging monthly allowance include on-site content improvements, link building, press releases and optimization.

Project based Allowance: Project based allowance is similar to that of contract services. Payment varies according to the project. If the project is lengthy, they will charge from you a big amount and if the project is short, fewer amounts will be charged from you.

Fixed price: Basically all the seo agencies sell contract services. The services that the seo companies offer are often advertised on the internet along with the price they charge. You can browse online in search of the companies and SEO services India offering seo services and the best part is that you are also having an idea about the price. This will help you take decision faster whether or not to deal with that company. Most of the reputed and professional seo companies offer fixed rates to help others enjoy benefits by availing their services.

Hourly Allowance: Last but not the least, is Hourly allowance. Some of the companies offering seo services charge on hourly basis. Suppose they are providing services only for 1 day or for 3-4 hours, in that case they will charge from you for that one day. In some cases it is better to deal with the companies charging hourly fees and vice-versa.

Basically it depends on you and your company’s requirement as which service or mode of payment will work for you.

Stock Market Situation

The current economic slump has seen immense fluctuations in the stock exchange rates. The stocks news India have been flocked with devastating stock exchange news which have brought forth the wrinkles back on the investors’ face worldwide. India market news is buzzing with the unbelievable news of strengthening of Indian economy in the forthcoming years. According to world’s stock market news, gold has further strengthened by Rs. 70. Those who have invested in this crucial economic flood have lost all hopes of overcoming the money fetish. According to many investors worldwide, stock market India is a safe place to invest in and experiments have begun already. The Indian stock market is a very demanding market; anyone who can make up in India can make it big anywhere else. India Market news insists on Indian economy caliber that has helped many to overcome the drastic situation.

New strategies have been implemented by the stock market India to scare away the fear of losses. The flu of economic crisis has gripped various other countries other than the major developed nations. India market news has portrayed these countries as a keen seeker of financial help. The Indian market has not been uninfluenced by the ripping and alarming situation of the America’s auto industry as its sturdy impact of this has registered its control on economies well beyond America’s borders. The entire world’s stock market has come under the clutches of the horrifying economic plunder.

India market news has been flooded over with the crisis news that displays the sharp international slowdown and its strain on world economies. Each sector has been strained equally well with the impact of the same. The stock exchange news as being pursued by the keen investors, bankers and shareholders has seen rolling up and down of the stock exchange meter to the dismay of all concerned. The situation has turned to be dicey as the India market news feel that it would definitely need time for the world’s largest economy to recover from the huge losses and despite the massive financial bailout, it seems that the global recession is hard to be taken over with ease. The stock market news have supported the same as to recover from the global recession will have to be only with the help of well planned economic strategies which only economists and financial experts can decide.

The share market India, as depicted by the India market news can come up as a strengthened facet of the new economic system which will take over the economic crisis. The stock exchange news will see a new face of economic recovery with in the next few days. The stock news India also stresses upon the fact that though the equities markets in Asia and Europe have suffered sharp losses yet the long standing oil power still holds on to its financial charms and has a strong grip on the otherwise fluctuating stock exchange news. The energy demand like the other commodities has seen an inflation in the oil prices which is, no doubt, going to register its impact on the normal lives.

Media Journalism Jobs in India – Mass Media Jobs

India is one of the fastest growing nation that has abundant potential in terms of media journalism jobs. To do mass media jobs you can search TV jobs, radio jobs, jobs in newspaper, magazine and other print media companies, online website and Internet media job. Public relations (PR), advertising, sound, video and other multimedia jobs are also considered as mass media jobs.

Television that is considered as the leader in digital media has been seeing profuse growth in terms of number of channels. With the technological advancements in the field of broadband, IPTV and DTH the number of channels and TV as an electronic media will further grow leading to many media journalism jobs in India. It is found by the FICCI that growth in the Entertainment and Media industry is more than the Indian economy. Moreover the numerous media jobs and journalism jobs are greatly affected by the contributory foreign direct investment (FDI) environment. All different medias be it a print, television, radio, films all are open to FDI.

Expansion in media journalism jobs have also been done by the many key players of other industries that are now joining the media and entertainment industry. Reliance Capital, Videsh Sanchar Nigma Limited (VSNL) of TATA group are the important names who have joined the E&M industry. Foreign investor Henderson Global has invested in Hindustan Times and Financial Times has invested in the Business Standard. This has led to the generation of media jobs in these print media giants. Owing to this, print media is generating many journalism jobs and also showing profuse growth.

Radio with many latest FM channels is again gaining momentum and leading to growth in media journalism jobs in India. This is a great push to the entertainment and media (E & M) industry. Electronic media has seen the growth in the number of channels. Walt Disney, Start Sports, ESPN, BBC are few to name in the media industry.

Now media journalism growth on such a large scale truly needs so many employees that are hired through media journalism jobs in this entertainment and information sector.

Along with these traditional media sectors, Internet is also catching fire and according to the recent estimates there are about 28 million users of Internet. Internet advertising sector in India stands at about INR 1 Billion. There are now many media journalism jobs in India pertaining to Internet. Many news sites are coming that need journalist, writers, reporters and the whole editorial and website maintaining team. All the channels, FM radios, newspapers along with media jobs are also leading to the growth of advertising jobs.

There is no doubt regarding the media industry in India that has numerous prospects and generating far better media journalism jobs in India. With efforts of government and many key players the journalism scenario in India has been metamorphosed from caterpillar to butterfly.

Top Recruiters for Media Jobs in India

Balaji Telefilms
Bennett, Coleman & Co. (The Times of India Group)
Hindustan Times
India Today Group
Living Media India

Advertising With Traditional Media Is Dead – SMS Marketing Can Revive Your Business

Times are changing and no longer can small businesses place an ad in their local newspaper and see any kind of noticeable results. Our population is changing and with it, so is the way that we need to be marketing our businesses.

Technology has killed traditional media and has made advertising with it as good as dead. The biggest killer is of course the internet. The World Wide Web has led to the drastic decline of most print media such as, but not limited to; newspapers, magazines and even the phone book. People want their information differently these days. They want their news short and up to the minute. The old forms of media cannot provide the people what they want, exactly when they want it and wherever they want it. Radio has been replaced with MP3 players and Television programs are now watched on DVRs so that people can fast forward commercials and watch their shows when they want. News is relayed primarily through Google searches, RSS feeds, Twitter and Facebook to name a few. So with the new technology comes new opportunity for your business’s marketing. The companies that will be successful in their marketing attempts are those that market with the mediums that their consumers are using.

The great news for businesses is that changing our marketing strategies from the traditional media is easy, more effective and more economical. A business should never just rely on one source to market itself, but integrate many different outlets. Social media allows for companies to communicate with their current and future customers with little or no financial investment. Of course every business also needs to have a presence on the internet and a website would be the main source, but these days a lot of companies are using platforms such as Facebook or MySpace as their main presence on the web. Every situation is different, but a company website is still preferred by most and then is supplemented by driving traffic to it through the social media outlets. What all of these methods offer is recognition as well as interaction with customers that was previously unavailable using print media or television and radio.

To truly engage customers and offer instant information that is guaranteed to be read, look no further than SMS marketing. Since 86% of Americans have mobile phones and 95% of mobile phones are SMS capable, text messaging is one of, if not the most effective form of marketing that a business could use. Text messages have an open rate of around 97% and over 80% of texts are opened within 4 minutes of being received. Text message marketing is the way of the future. It is easy to use, very effective, measurable and has a very high R.O.I. Implementing a SMS marketing program is quick and affordable. Businesses will see almost instant results when they begin to utilize SMS marketing.

The limited length and design of the SMS text message is beneficial to both the advertiser and the consumer. A text is limited to 160 characters. Proper grammar is not expected and words are abbreviated in order to say as much as possible within the limits of the 160 characters. This ensures that a business will not “waste” the customer’s time because it can only be short. The business does not waste time by trying to find the right words and make everything look great. Just get to the point and that is it.

A text message is instant. Businesses know that when they send out a text message alert it will be read almost instantly by over 80% of the recipients. This technology allows for businesses to schedule the text message at the most opportunistic time. A restaurant sending a text alert about their lunch special at 8:00 pm would not accomplish too much, but sending the specials at 10:30 am when people are starting to get hungry and thinking about lunch will make for a very successful campaign. With text message marketing you can schedule texts to be sent at the perfect time even months in advance.

There are so many ways to utilize SMS text messages for your marketing. As long as you are mindful of your audience and deliver quality content, then you build better relationships with your current and future customers.