Tag: Business

The Six Fundamental Business Goals and Objectives Necessary For Success

There are six fundamental business goals and objectives necessary for success. The first thing you need to be aware of is that any online business or conventional business needs Six fundamentals to exist to be ultimately successful:

    • A product or service that provides a solution to a problem or a physical or emotional benefit (obviously important);
    • Demand – If there is not an existing demand, you are fighting a losing battle;
    • Traffic – a steady flow of prospects that eventually become customers;
    • Real estate – a location to conduct business (internet url, storefront, street corner, etc.);
    • An element of uniqueness or personality (if you are selling the exact same thing in the exact same way as everyone else, it will be very difficult to be successful for very long).
    • A mastermind team of two or more individuals with a common goal for the business. This does not necessarily mean you have to have employees or a partnership business. Joint venture partners or affiliate partners, where there is a mutual benefit for the growth your business can generate enormous success

    The first two fundamentals, product and demand are obvious because no one will even bring out their wallet or purse if you are not providing them with a benefit (short of robbery or charity). Likewise, you would have to engage in strong arm (robbery) or government tactics to create a demand where there is none.

    Again, the next two factors are an obvious necessity that speak for themselves.

    Business factors 5 and six however, are the most overlooked fundamentals of any business.

    Even major corporations go bankrupt because they misunderstand the last two factors on the list that do not seem as important. However, I will give a couple of examples as to why the last two basic success principles, can outweigh the more prominently known business needs.

    Most start up businesses fail, not because they are missing out on a product that is in demand or a good location where potential customers exist. Businesses usually fail when the owner does not have the support network or team necessary to handle growth and they become overwhelmed with all of the small details of running a business, and they give up because the cost to their health, marriage or happiness outweighs the reward.

    Another major cause of business failure comes when a business owner mistakenly tries to copy the business model of a larger company that is failing in that niche market. Large companies will often buy out small potential competitors to prevent future competition and then spend huge sums of money to prop up the business for appearance sake for the larger company, when the market does not justify the investment. Then, when others think there is huge profit based on the outward false impression, they want to jump on the band wagon only for profit motives without doing their own market research.

    It is very important to create your own unique identity in whatever business you are in. It is also important to remember that your success relies on your ability to serve your customer, not the other way around.

    Many years ago, when I had an hourly job and used to buy beer after work to relax with, there was a liquor store within a block of where I worked. It was a large store that had many investors. They spent a lot of money on advertising and employees and always had some kind of sale going on to attract more traffic. They also had the best location imaginable at the main intersection of the two highways coming through town. Their closest competitor was a tiny place one the edge of town.

    From the first time I went to the store, the manager seemed somewhat arrogant. As it turned out, he was more than that. One day they were out of the kind of beer that I liked and I asked if there was some in the back. His reply was unbelievable. He said,”If it’s not in the cooler we don’t have it. It’s not like we stock up on that kind of (expletive) beer.

    I felt insulted, because the beer I was requesting was an inexpensive brand and he made it sound as though my needs or desires were less important than someone who spent more money. That is not a good idea if you want to keep a customer. Needless to say, I did not go back for awhile. The next time I did go back, he made sure he eliminated any future desire I might have of returning. When I asked him for a sack for the beer, he replied, “what’s wrong with the handle on the 12 pack?”

    I have never been back to that business and the friendly little store on the edge of town has a full parking lot at times. I wonder why. The only other time I have come across a business that seemed to try to eliminate future business, was from a manager at a chicken franchise restaurant that had a 1/2 price sale on specific dinners right on the front of the store. I ordered one of those dinners and was charged full price. I asked him to correct the billing and he told me he could not because he had entered it into the register as a dinner and it was my fault for not asking for the ‘special’ so he could push the right button. Now he can not change it or it will screw up his books. He refused to give me my change and I filed a complaint with his corporate office. I have no idea if he is still there because I will not go back.

    I do not understand what the goals of these two managers were, however, I am quite sure they are not in tune with the investors in those companies. That kind of scenario is as undesirable to a business owner or investor as an uncooperative spouse who has no regard for the business, but demands access to the bank accounts. It is a recipe for failure.

    It is better to have a competitor as part of your mastermind team, when possible, to work as a team to generate business for both companies and share in the rewards. That scenario is always more profitable than competition from within tearing each other down. Competitive internet businesses commonly take turns promoting each others products as joint venture partners, benefiting both businesses far more than they would benefit on their own.

    It is also extremely important if you are starting out, to find a mentor who is established in the business arena you are wanting to go into. Their experience and insight can literally save you years of trial and error, and if you can create a business that is mutually beneficial, the sky is the limit to your success.

    It seems obvious to an outside observer that the success of a business would rely on it’s ability to stand out from the crowd and be unique in serving it’s customers. However, in today’s franchise society, where big corporations have thousands of exact duplicate small businesses owned by different franchisees, small business owners and investors often mistakenly look at these large entities as an example to follow, when in fact, many of these franchise giants are crumbling under their own weight.

    One of the biggest problems large corporations face today, is that they have become so diversified within themselves, as they were buying out competitors, in order to own various market shares, they no longer have the mastermind team that originally brought them to this point of business success.

    If they have diversified to much from the original goal as they grew, they begin to compete with themselves within the company. As a result, in order to show profitability in one branch of the company, a middle executive must be in competition with an executive in another branch of the company in order to thrive and continue to get investors to loan to his branch of the company. This kind of competition can be damaging, if the bureaucracy and diversification is to large.

    In today’s marketplace, huge corporations are straddled with debt, have huge bureaucracies, and only seem to be in business for the profit and the investor. The time is right and the low hanging fruit is there if you want to create a business with the customer in mind.

    By Brian Fowler

    Ten Internet Business Secrets Exposed to Earn Money Online

    So your looking to earn money online with an Internet Business? You are not alone, as the world wide recession has hit many a hard slap of reality regarding the scarcity and severity in the job market, many are turning to an Internet Business to help them to earn money online. While an online business is becoming more recognized for offering flexibly and freedom while working from home, there are several factors that you must consider before you start to build your new career online.

    Many are dreaming of easy, carefree days at home with easy money raking up in their bank accounts. The reality is, that while the World Wide Web offers a new market place to start to earn money online, there are still responsibilities in creating success online. By the end of this article you should be enlightened to what is necessary in order to have your Internet Business making money online.

    While you may have seen the over hyped advertising claiming easy money while golfing, playing with the kids, or vacationing in the Caribbean’s, there are some facts they are not telling you. In order to earn money online, while enjoying this freedom, there was work, marketing and training to achieve this level of freedom. These people also have to maintain their work schedule in order to take those long weeks, and continue to make money. Its not that you set your Internet Business up one week, and you will b profiting the next. The hard reality is it will take time and effort to reach these added bonus.

    Below I have added the ten steps that are critical to have your Internet opportunity profiting.

    Ten Easy Steps To Have Your Internet Business Earn Money Online

    1.) Website Development – Your website is your chance to sell, intrigue, and engage with your market place. It is suggested to find a mentor or trainer who will help you create a webpage at the beginning of your Internet opportunity. As your training progresses you should also learn how to create websites.

    2.) Marketing Strategies – Marketing is the core of your online business. How you market will be in direct reflection to your earnings. The Internet is a mass resource allowing us to connect with a worldwide audience. But the marketing is what puts you in front of those buyers. Seek training and expertise in free marketing strategies, as well as knowledgeable Internet Marketers to teach you the right way to market in order to have your business earn money online.

    3.) Social Networking – The latest online platform that when used properly can help you grow your business opportunity. Getting involved in the social networking platform is proven to help create not just contents, but lasting and profitable business relationships as well.

    4.) Search Engine Optimization – Most buyers are going to the major search engines and typing a search phrase to find what they are looking for. You have two options to tap into this marketplace. You can either pay for the exposure, which can be costly, or you can learn search engine optimization techniques. Even if you pay for the service, it is beneficial to utilize the free method as well to maximize exposure and earnings.

    5.) Video Marketing – The Internet has one barrio, and that is losing the face-to-face interaction. Video marketing is becoming a tool to break that barrier. While allowing Internet Business owners to engage, it can also be used for additional traffic to a website.

    6.) Business System – Every successful business needs a system. Make sure you have a system or a process in which your clients will take in order to review your products, buy your products, and to follow up with your potential clients. Having a pre-established business system will assist you to proper manage and sell your products or services.

    7.) Consistency – You need to be consistent with building your business. You have to practice and learn your steps in order to continue to get the traffic to your website. One traffic stops and no one is viewing your site, than you will be out of business.

    8.) Continued Education – The biggest mistake you could ever make is thinking that you know everything there is to know about Internet Marketing. The difference between those that make a little bit of money and those that are making extraordinary money is they continue to learn new business building skills, and continue to connect with people who can teach, and help them enhance their Internet Business.

    9.) Tracking – It is important to track the results of your marketing campaign. Understanding which marketing strategies, are making you money, and which marketing campaigns are not making you money. You don’t want to spend your day working on task that are not going to have your earn money online. Rather you want to put your effort and time into money generating strategies.

    10.) Identifying your target audience is and how to get your website in front of your target audience is critical for current and ongoing success. Executing task on weekly basis to ensure that your information is consistently getting in front of the audience who will buy from you is important when building your Internet opportunity.

    When starting an Internet Business you have to be clear on what your expectations are. It would be fantastic to believe that the world wide web has evolved to the magnitude where you could push a button and an automated income would be generated. The above ten steps should be used, practiced and executed in order to reach the level of success you desire. Yes it does take work, and yes it is not push button marketing, but the fact remains those that learn and implement these techniques are more likely to experience higher level of success with their Internet Business.

    5 Tips To Writing A Good Business Plan

    Starting up a business is an exciting time, but writing a business plan can seem daunting initially. However, being able to write a good business plan is an essential skill to have for any entrepreneur or new business looking to increase their chance of survival.

    1) Identify your audience. A good business plan should be written from the prospective of the audience. First, you need to decide on the purpose the plan. Are you trying to persuade an investor to take on your project or communicate the future plans for the company? The purpose of the business plan will affect the style and content so make sure you are clear on this before beginning. A good business plan needs to be tailored to the specific requirements of the target audience in order to be engaging.

    2) Do your research. In order to be able to write a strong, comprehensive business plan you need to possess a sound knowledge of the market you are involved in. You need to actively conduct market research and ensure that your plan makes reference to your findings. It should include factors such as market size, the predicted growth path of said market and how you propose to gain access to it. For example, if you are planning on opening a bar then your business plan should include figures based on the local population, cost of suppliers, predictions about whether the bar industry is likely to grow or decline in the area and a review of the competitive environment.

    3) Assess your competition. Understanding your competition is an essential component to understanding any business environment. Whatever the business you are looking to establish, you will always have competition in varying degrees. Perhaps you want to open a restaurant in an area that is already saturated with eateries; you then need to think about what is the unique selling point of your restaurant. Or maybe you have found a niche in the market, why is that? In order to make your business a success you should look to your competitors to see how they are managing their business or areas where they could improve. You also need to assess whether you can compete effectively with the existing businesses and how you plan to do so.

    4) Attention to detail. A plan that is concise and clear reads professionally so don’t make yours too wordy. The reader needs enough detail and information to be able to make an informed decision. As with all professional documents, care must be taken to avoid spelling mistakes and use correct grammar and punctuation. A plan that makes absurd or unrealistic assumptions is of no use so stick to the facts and make sure you are making credible projections and accurate content at all times.

    5) Cover all bases. Before embarking on your plan it is a good idea to undertake some research in to what a professional business plan should include. You can then use this as a check list to make sure you have covered all the relevant areas. Sections of the business plan should include information on the company, the product/service market, competition in the field, management team, marketing strategy, operations and financials.

    Once you have done all this you should have a complete and detailed professional business plan. The most important thing to remember when developing the plan is to see it as a living document and include specifics regarding dates and specific responsibilities. Your plan will need constant reviews and updates and things change so expect it to be a work in process for a good stretch of time. It will all be worth it in the end, a well-written plan will help ensure that the business is fully focused on what is required to achieve the company’s goal.

    Jobs You Perform From Home – Starting a Home Business

    At this point in your life, you may be in search of a career, which allows you the opportunity to balance work with family life. There are companies that offer just that. There are available jobs you perform from home. The problem is finding one that is legitimate and for which you are qualified.

    Work-at-home jobs require discipline. If this is your first attempt at earning an income from home, you should know you’d need good organizational skills coupled with the ability to meet deadlines. These factors are essential to completing the tasks that will arise and projects you will accept.

    Because so many desire the flexibility working from home offers, there are those that take advantage of this fact. Don’t be too hasty; make certain you aren’t sucked in by a scam. When you apply for employment in person, you neither pay a fee to fill out an application, nor do you tender cash prior to interviewing. So don’t do it for an at home worker position unless you’re certain it’s a bonafide opportunity.

    Not to fret, there are real opportunities for jobs you perform from home out there. By using the internet, you can stumble upon them with a little research. If you’re particularly good at research, try becoming a ChaCha Guide or an expert for About.com.

    There are various virtual assistant or data entry positions that may be available with companies such as Virtual Office Temps, Team Double-Click, and Avion Data Entry. Qualified persons seeking employment for data entry, administrative assistant, or typist may be required to have previous experience in a secretarial or administrative field, in addition to a specific typing speed.

    If you enjoy writing and have a basic understanding of grammar and sentence structure, you might try your hand at freelance writing. Some places to start are the Freelance Writing Center, Textbroker, Triond, Associated Content and Amazon’s Mechanical Turk. By accessing the websites of the aforementioned companies, you can find out the requirements for becoming an active author writing articles about specific topics, works of your own interest, or simply re-writes of entire articles or sentences.

    You’ll find that many of the positions are for independent contractors not actual employees. You will not receive benefits and are responsible for your own expenses, including settling up with the IRS during tax season. Though it may be a bit more involving then simply using a W-2 and 1040, it’s worth the effort because of the freedom you’ll gain by finding one of the great jobs you perform from home.

    Once you find that perfect at home worker position, you need to be able to offer a good work ethic, which produces accurately completed projects in a timely fashion and/or clients pleased with your performance. If you are capable of responsibly completing quality work from home and are computer literate, you are an ideal candidate for many jobs you can perform from home. Good luck in your pursuit of finding that balance.

    7 Key Factors That Constitute The Best Home Business

    The Internet has brought various opportunities for making money online at home. It is now increasingly common for people to want to start a home based business and earn more money to supplement their main job’s income; or to have a better work-life balance by working from home and spending more time with family.

    The internet is full of home based business ideas. Some of these ideas are proven, legitimate and profitable ways to make money. However, the Internet has also been inundated by many frauds and scams that promise people instance riches overnight. It is very important for anyone wanting to start a home based business to do their research on the opportunity before they join.

    It is noteworthy that an online business is no different from any other business. You have to make the investment, in terms of time, money, effort and commitment. With any home based business idea, for it to succeed, you should be prepared to learn a lot, work hard and you must have lots of patience.

    So with all these home based business ideas available online, how can you decide which one is good for you? What constitutes the best home business idea or opportunity?

    1. The best home based business idea is one for which you feel the most comfortable with and are passionate about. The business idea must match your interests, so that you will enjoy working on it consistently. What are your interests? What products or services would you enjoy marketing, and be confident representing? By answering these questions, you will be able to identify what is the best home business idea for you. If you are passionate about your online business and the products or services you represent, then you will easily work hard at it, and you will easily succeed.

    2. The best home based business idea must be a business that gives you a repeating income and does not rely solely on your own efforts. This is called residual income, and it means that for the effort you make today, you will continue getting paid for many years to come. Home based businesses with residual income give you any opportunity to earn money through sub-affiliates. Instead of making your online wealth from 100% of your own efforts, you can make it from 1% of 100 sub-affiliates. This means that as you continue growing your business, you will be building on the amount of money you will be earning in the future from your business.

    3. The best home business idea is one which gives you multiple streams of income. Some business opportunities have multiple stream of income which allows you to earn money from various streams. An example of a good online business can be a combination of several affiliate programs which are in one ‘business opportunity package’, so that by simply promoting your business, you are growing various income streams.

    4. The best home based business idea is one that gives you a secure and lasting way to earn a living online such as selling a product which you can develop or upgrade over time; or simply a business opportunity is established and stable. An online business is similar to any other business – long term security is important. It is therefore advisable that you focus on home based business ideas that have long term success potential.

    5. The business must suit your skills and experience. If you start a business for which you do not have the necessary skills, then you must be prepared to work hard and learn a lot quickly; otherwise you will fail. As an example, for most people starting out to make money online, affiliate programs tend to be the easiest way to start with. They have minimal investment requirements and some very good ones come with a step-by-step guide to help you start making money with the affiliate programs. As your skills and experience develops, then you can start on other more advanced ways of making money online.

    6. The best home business is one for which you can have a well executed marketing plan to grow that business opportunity. How you market any business can make or break that business, so the marketing plan you have for your business – whatever it is – and how effective that marketing plan is, will determine how good your online business will be for you. How you decide to promote what you choose to do online will make the difference. Key factors will be your marketing skills as well as your budget.

    7. The best home business is one for which you will commit to work on consistently to grow it. The key to making an online business succeed is to work the opportunity every day without fail, and to stick to it. A lot of people come across good online business opportunities, but most of them quit before finding financial freedom, and they jump onto the next online business opportunity. This is mainly because the internet is full of ‘business opportunities’ some of which are scams, and also, some wealth seekers think that there are some easy and quick ways to make money online. Pick a proven online business that suits your interests and experience, focus on it long enough, do not get distracted, and you’ll make money.

    While you do your search for the best home based idea, assess each opportunity using the 7 factors outline above, and you will be able to identify the best opportunity for you. A home based business idea that offer you many benefits and good potential for you to earn money is what you need to look for, and then invest your total commitment and effort to make it

    Startup Law 101 Series – What Every Entrepreneur Should Know About Business Law

    The Startup Law 101 Series is aimed at educating founders and entrepreneurs about the basics of startup business law.

    Here are my suggestions on this important question.

    1. Law is fundamentally a specialty field and entrepreneurs should leave it, for the most part, to the specialists when it comes to technical details.

    This part can’t be emphasized enough. Law is a maze of complexities. If you, as an entrepreneur, try to master it at that level, you will be an unusual entrepreneur if you are not quickly discouraged into abandoning the effort altogether.

    2. Entrepreneurs can feel trapped, though, by specialists who hem them in and sometimes abuse them. Lawyers have been known to attempt to capitalize on the “fear, uncertainty, and doubt” (FUD) factor that can be used to scare up business where none legitimately exists. So it can be unsafe to leave everything to the specialists without being informed about their proper role and without being proactive in managing their activities as your hired agents.

    3. Entrepreneurs should attempt to gain a working knowledge of the law as it affects their companies. The emphasis here is on “working.” This is not a technical knowledge. This is not about going to law school or about learning to think like a lawyer. It is about trying to get the equivalent know-how about law that a serial entrepreneur might have — it is about knowing the decision points and the main factors that affect those decisions so that you can manage a lawyer’s efforts in giving you technical assistance on those points. It is about learning the fundamentals of how companies are formed, funded, managed, and sold. It is about understanding how deals work within a company context. As an entrepreneur, you don’t have to know how these things work beyond following the advice of your lawyers. But you will be far sharper if you do. You can be led by the professionals or you can actively manage their efforts, even while using their expertise, to help achieve your goals.

    4. Therefore, though law is fundamentally boring for most entrepreneurs, the smart ones attempt to educate themselves in this area as needed to achieve the goal of being effectively proactive in working with lawyers and of being able to use the law effectively to further their business goals.

    5. What does this investment of time and effort get you? It will educate you on how to use the law to help protect yourself from liability risks relating to your business. It will improve your ability to plan effectively for your company’s launch and growth. Finally, it will save you money because it will improve your ability to manage the time of your lawyers.

    6. How do you gain this knowledge? That is up to you. I emphasize here only that you should not disdain the task just because it involves law. Nor should you overdo it in the other direction by diving into specialty forms of knowledge. Strike a balance. Invest the time needed to understand business law at a high level, with a strategic and not a technical focus. Use this author’s Startup Law 101 Series to learn the fundamentals of startup law. Read significant blogs in the area (the Startup Company Lawyer and The Startup Lawyer are good ones). Read the posts. Think about the issues. Get the larger perspective on how legal issues affect you and your company.

    You can also use self-help resources from the publishers who specialize in such works. These can be helpful for learning about general legal issues affecting business, though they are less helpful for startup issues specifically.

    In the end, experience will be your best teacher. But you will need to give yourself a foundational knowledge to ensure that you learn the most from your experiences. And, above all, make sure to work with a business lawyer who works with you and educates you about the legal steps you are taking. Do watch out for lawyers who keep you in the dark and who merely spread the FUD factor.

    Remember, don’t be discouraged if you cannot understand legal technicalities. Your goal is not to master technicalities. It is to get a working knowledge. Place a high value on anything that gives you that perspective. This is what the serial entrepreneur has mastered. It is what you will need to master as well if you are to be optimally effective as an entrepreneur in managing legal matters to further your business goals.

    Entrepreneurs And Business Start-Up

    An entrepreneur is a person who has possession over a new enterprise or venture and assumes full accountability for the inherent risks as well as the overall outcome. An entrepreneur is someone who organizes resources in new and more valuable ways.

    One of the main reasons as to why entrepreneurs become successful is because of their passion to achieve an outcome of their business. This passion leads them to organise available resources in new and more valuable ways. Entrepreneurs are said to effectively and efficiently use factors of production. These factors include; land (resources), labour, capital, intelligence and knowledge as well as creativity. All of these factors mean that your business is given real opportunity and adds value in the long run.

    After numerous studies it has been said that there are 14 important entrepreneurial characteristics that successful entrepreneurs possess. Not all entrepreneurs own them all but it has been seen that many entrepreneurs have at least a few of them. These 14 characteristics are:

    o Moderate risk taking

    o Long-term involvement

    o Money as a measure

    o Use of feedback

    o Drive and energy

    o Self-confidence

    o High initiative and personal responsibility

    o Internal locus of control

    o Tolerance of ambiguity

    Use of resources

    o Self-imposed standards

    o Clear goal setting

    o Low fear of failure

    o Continuous pragmatic problem solving

    Sadly many new ventures fail, which demonstrates that entrepreneurship is often difficult. This is why it is so important that you plan what you are doing and that you feel confident with what you are doing. Most commonly, the term entrepreneur applies to someone who creates value by offering a product or service. Entrepreneurs often have strong beliefs about a market opportunity and organize their resources effectively to accomplish an outcome that changes existing interactions.

    If you are hoping to make it as a successful entrepreneur you have to have a high level of personal, professional and financial risk. You need to be willing to take risks and put things on the line in order to pursue opportunity. This willing to risk is what the low fear of failure stands for. You need to be prepared to risk things going wrong and it means you can handle set backs.

    The 14 characteristics that are named above are not set in stone as having actual experience of business can have a major effect as it either makes you more business cautious or more business confidence, both of which have their advantages. If you are business cautious it makes you more aware of potential pitfalls and allows you to make informed business decisions based on past experience as well as facts. If you are business confident it means that you will be more willing to take risks and make decisions that could dramatically alter your business for the better.

    Entrepreneurs who are both cautious and confident as well as those who take on board the 14 characteristics mentioned above are more likely to become successful in business. If you are business wise and you have thoroughly researched the business that you are hoping to become involved in you are giving yourself more of a chance to succeed in business.

    Factors Affecting The Tissue Paper Napkin Business

    Starting a new business might come with different phrases and difficulties, which affect the journey. Choosing a relevant product to produce that has greater demand in the market determines the future revenues a little bit. As tissue paper is highly consumable goods attracting a large number of people, launching a new business focusing on the same will give you better results than any other scheme. However, the industry demands technical knowledge of manufacturing process and skilled labor for the same.

    A wide range of tissue papers is used in the market with different sizes, prints, and colors. Also, it includes a variety comprising Facial Tissues, Paper Towels, Tissue Napkins, Toilet Paper, etc. Before you start with the strategies, it is important to learn the business tactics and explore the market with the recent market trends and demand of people.

    There Are Different Factors That Influence The Commencement Of The Business:-

    • Sourcing Raw Material – The raw material used to make the tissues is core paper and jumbo reels. Due to the high demand of the same, they are available widely in the market. Yet it is necessary to choose a location near the market for easy transportation and safety gears. Other materials require for the purpose are glue, wrapping paper, cello tapes, etc.
    • Factory Location – Choosing a suitable factory location not only helps you to find the transports at the cheap rates but it also eases the reach to the people who are demanding the finished goods. The production of tissue papers does not require large area still it must have considerable space for the processing, machineries and equipment.
    • Machines – As the tissue papers are delicate enough to manufacture with the hands. The machines are required for the entire process, from making small rolls from the jumbo reels to folding the tissues into desired shapes. The machines have sharp blades for easy production and fine cutting edges.
    • Deep Knowledge Of Production Process – The process of production includes preparing the jumbo reels and it all starts with processing the wood pulp and then blending and crushing into the paste. The pressure exercised to get the desired thickness of the paper.
    • Marketing – It has the huge market that covers all the industrial, domestic, and commercial applications. From the restaurants to the schools, tissues are widely in demand for the hygiene and cleanliness purposes. Moreover, they are easily available in the market for their wide demand.

    The Value of Google Places for Local Business and Map Ranking Factors

    So as search engine marketers, we all know the value of Google’s local 10 pack, 7 pack, 3 pack, whatever you want to call it. But just how valuable is it and what are the factors that search engines use to determine local ranking? This is all what we will talk about in today’s entry.

    For those of you who may not know me yet, my name is Matt Parks. I’m an online marketing consultant who helps small, medium and even global companies build appropriate online marketing strategies and enhance their brand awareness through competitive traditional and non-traditional advertising techniques.

    Now for what you’ve been waiting for… the good stuff…

    So, you may ask… Just how valuable are the local map results for my company? Well there is no simple answer to that question. Each company should have a custom built strategy. For instance, if you own a local Thai restaurant and want to increase your daily foot traffic, local listings will greatly help your efforts. On the other hand, you own a specialty shoe store that does 100% of your business online, local listings are just not for you. Google and other search engines developed their local results pages to assist users in finding small business owners with brick and mortar shops, retail stores or restaurants, and get quick information about them – such as hours, short reviews and even menu items and sale dates.

    So, we’ve whittled a few of you out of the mix now. What’s next? How do I get premium ranking with these listings?

    Ahhhhh. So you want to know the magic trick huh? Well, first you need to have a listing. You can create one by logging into your Google account if you have one, and selecting the local business center icon under your settings. If you don’t have one there, just type into Google: “local business center” and follow the easy to use, step by step listing creation wizard. When creating your listing, it is very important to make sure all the information you provide is correct, including phone number and address as before you finish, you will be required to verify by telephone or snail mail that in fact the listing is yours. Now on to the pot of gold. Lets go over the top ten ranking factors for local listings…

    1: GENERAL IMPORTANCE OF CLAIMING LOCAL BUSINESS LISTING – You have to have a listing first.

    2: LOCAL BUSINESS LISTING ADDRESS IN CITY OF SEARCH – The closer you are to the IP, the better.

    3: ASSOCIATING LOCAL BUSINESS LISTING WITH PROPER CATEGORIES – This is a must, create new categories if you need to, just don’t try and keyword stuff.

    4: PRODUCT / SERVICE KEYWORD IN LOCAL BUSINESS LISTING TITLE – Use your correct full name, but add a keyword if it fits right. ie: Garden Palace – Chinese Restaurant

    5: PROXIMITY OF ADDRESS TO CITY CENTROID – Don’t use a fake address, but if you are corporate, a UPS box (no P.O. box, only physical address) near the middle of town couldn’t hurt

    6: PRODUCT/SERVICE KEYWORDS IN LOCAL BUSINESS LISTING DESCRIPTION – Keep it short and sweet.. Remember, you are trying to appeal to the user/searcher.

    7: LOCATION KEYWORD IN LOCAL BUSINESS LISTING TITLE/DESCRIPTION – Garden Palace of Nashville – Chinese Restaurant

    8: ASSOCIATING PHOTOS/VIDEOS WITH THE LOCAL BUSINESS LISTING – Not as important, but try and at least upload a logo.

    9: PRODUCT / SERVICE IN LOCAL BUSINESS LISTING CUSTOM FIELDS – Undetermined how much this helps, but they are provided, so use them… But don’t OVERUSE them and stuff em’ full of keywords.

    10: ASSOCIATING LOCAL AREA CODE AS PRIMARY LOCAL BUSINESS LISTING NUMBER – Local numbers perform much better, may not help with ranking, but it does with consumer trust.

    An extra bonus: Make sure information in your listing is consistent across the board.. ie: YellowPages.com, CitySearch.com, etc. as Google uses these Data Sources to add trustworthiness to your listing and gives you ranking bonuses due to it being more “relevant”.

    Well that’s about it.

    Four Factors to Consider As You Train to Become a Home-Based Business Internet Entrepreneur

    Are you looking for a way to set up your own home-based business using the internet? Is it your goal to become an “internet marketing millionaire?”

    A Professional Income Requires Professional Training

    Making money online is a profession like any other. Doctors, lawyers, and dentists all require extensive training and education before they can expect to set up shop and make money on their own. Similarly, home-based business professionals working online require professional training in internet marketing before they can expect to make any money.

    You can get this training on your own by buying and studying e-books and home-study courses over the next few years. But this involves spending money on resources from the self-proclaimed internet gurus who rehash the same knowledge over and over again in several different forms.

    Alternatively, you can find a single mentoring program that will cut your learning curve down to a few months by getting all your fundamental training from a single coordinated training package.

    Once you fully understand the fundamentals and are starting to make money with your own websites, you will be wise enough to tell which of the “gurus” are actually worth your time and money.

    The Fundamentals

    Your initial training should teach you the fundamentals, as well as provide hands-on experience in applying your new skills. It takes time, but with the right mentors, you will find yourself growing personally and professionally as a home-based internet business entrepreneur.

    The fundamentals you will need to learn include the basic principles of direct marketing, website design techniques that help you sell product, how to optimize your rank on search engines, how to build an online following and email list, and how to drive traffic to your sites with highly targeted media placement.

    How can you find trustworthy resources to teach you how to do this at a professional level?

    Four Factors to Consider

    No matter how you choose to get your training in home-based business entrepreneurship, be sure to consider four factors before making a decision about any online program:

    1) Beware any recurring fees or charges

    If they require you to pay a monthly fee in addition to an enrollment fee, the total cost of being in the program can be excessive, especially if you are only studying part-time. Programs that only require you to pay a one-time fee to enroll can be more economical. Also, if the program provides websites for your use, make sure they do not charge any kind of monthly website fee. Any websites required by the program should be included with your basic enrollment fees. If the program requires new students to pay a monthly website hosting fee, they may be ripping the students off.

    2) It should offer live, personalized help from mentors by phone, fax, or email

    Find a professional training program that offers live, personalized help to answer your questions and introduce you to new material. Otherwise, as soon as you run into a problem with something, you could get stuck and be unable to make further progress. It is critical that live help and expert mentors are available with personalized advice as you learn. Personal mentoring by experts can be worth every penny, even if it costs a little extra to get full access to them!

    3) It should provide hands-on experience as part of the training

    The program should give you “hands-on” experience in making money on the internet, so you can get feedback from your mentors to correct mistakes in practice. This is the best way to really learn. In many cases, training programs will have you get your feet wet by acting as an affiliate for the training program itself. This is acceptable to start. But they should also show you how to promote other affiliate programs, not just their own, as you continue to study in the program.

    4) It should have a strong guarantee of results

    Never join a training program unless it has a strong guarantee of results, to include some kind of money-back guarantee. It also helps if the program has been in business for more than a year. When online training programs are initially started there are often glitches in their systems. You don’t want to be a guinea pig for a brand new training program. Choose one that has been around for a while and has proven successful for other people who are running home-based businesses.

    If you choose a professional training program that meets these four basic criteria, you should do well.

    Just remember, succeeding with a home business is not easy. Learning how to run an internet business from home will be a challenge. If you stick with a curriculum and listen to experienced mentors along the way, you will eventually attain the skills you need to succeed!

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