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Write a Bankable Business Plan – Ten Action Steps

Action Step # 1

Define Your Company: What will you accomplish for others?

Write down all the specific needs your company will satisfy. Potential investors need to know that your business will be meaningful and marketable to people who can use your product or service. So concentrate on the external needs your company will meet. What will your product or service enable people to do better, more cheaply, more safely, or more efficiently? Will your restaurant make people’s palates delirious with new taste sensations? Will your new mouse trap help people capture mice without feeling sick to their stomachs? Will your new bubble gum scented bubble bath revolutionize the way children agree to take nightly baths?

Think of all the positive benefits your company will provide. Write them down. Admire them. Absorb them into your consciousness. Believe in them. These are the primary motivators that readers of your business plan will respect and value.

Action Step # 2

Identify Your Company’s Initial Needs: What will you require to get started?

Whether you want to buy an existing company with 300 employees or you can start your business by only adding an extra phone line to your home office desk, you need to make a list of the materials you’ll need. Some may be tangible, such as five hundred file folders and a large cabinet in which to store them all. Other requirements may be intangible, such as time to create a product design or to do market research on potential customers. You may need to hire an assistant to develop a retrievable filing system for the five hundred folders, or hire a consultant to set up a computer system that’s beyond your technical skills.

If you’re going to build a better mousetrap, you may have constructed a prototype out of used toothpaste tubes and bent paperclips at home, but you’ll need a sturdier, more attractive model to show potential investors. What exactly will your mousetrap look like? What materials will you need? Do you require money for research and development to improve on your original toothpaste tube and paper clip construction? Do you need to hire an engineer to draw up accurate manufacturing designs? Should you patent your invention? Will you need to investigate federal safety standards for mousetraps?

Next, do your homework. Call a real estate broker and look at actual retail spaces in the neighborhood where you’d like to open your restaurant. Make a chart of the most expensive and least expensive sites by location and square footage. Then estimate how much space you require and how much money you’ll need to allow for rent.

Make a list of all the tangible and intangible resources you need to get your business going. The total estimated price of all of these items will become your start-up cost whether you’re buying highly sophisticated computers or simply installing a new telephone line on your desk. If there’s any item in your estimates that seems unreasonably high, research other alternatives. But keep in mind that it’s better to include every element you truly need along with a reasonable estimate of the cost of each item, so you don’t run out of money or default on your loans. Be honest and conservative in your estimates, but also be optimistic.

Action Step # 3

Choose A Winning Strategy: How will you distinguish your product or service from others?

Although there are millions of types of businesses, there are actually only a few basic strategies that can be applied to make any enterprise successful. The first step in selecting an effective strategy is to identify a competitive advantage for your product or service. How will you establish that your product or service is better, cheaper, more delicious, or more convenient? How can you make your company more noticeable than your competitors? What restraints in your business or its industry might determine which strategy you choose?

Your competitive advantage may include designing special features not found in rival products. It may entail superior service characteristics such as speedier delivery, a lower price, or more attentive sales people. Perhaps you’re establishing an image or brand of exceptional quality or reputation. Does your product or service bestow a certain status on its users? Does it create more profits or other benefits for your customers’ own endeavors?

Perhaps you want to position your mousetrap for a primarily upscale market because the best design requires titanium and manufacturing costs will be so expensive only rich people will be able to afford your product. But maybe the mousetrap is so fantastically effective that wealthy people will want hundreds of them around their vast country homes and polo pony barns.

You must have a reason why your business will succeed. This is the competitive advantage your product or service will deliver. Once you’ve established the competitive advantage, you will be able to select the best strategy to reach your goal.

Action Step # 4

Analyze Your Potential Markets: Who will want your product or service?

To determine your targeted market, write down the demographics of the people who will use your product or service. How old are they? What do they do for a living? Will mostly women use your service? Is your product or service attractive to a particular ethnic or economic group of people? Will only wealthy people be able to afford it? Does your ideal customer live in a certain type of neighborhood, such as a suburb with grass lawns, in order to use your lawn mower? Answering these questions about the demographics of your prime market will help you establish the clear characteristics of the people you need to reach.

If you’re selling soap, you may believe that every dirty body needs your product, but you can’t start with the entire world as your initial market. Even if you’ve developed such a ubiquitous item as soap, you need to identify a smaller, more targeted customer group first, such as children under eight for the bubble gum scented bubble bath. If your soap only works with pumped well water without fluoride, you must acknowledge that your intended market has geographical limits as well.

Establishing the size of your potential market is important, too. This will be easier once you’ve completed the demographic analysis. Then you’ll be able to research the numbers: How many car mechanics, house painters or bathroom contractors are there in any given community? How many children in the United States are currently under the age of eight? How much soap will they use in a month or a year? How many other soap manufacturers already have a share of the market? How big are your potential competitors? And where do you find the answers to all of these questions?

Identifying your market is one of the great satisfactions of starting your own business. You’re thinking about the actual people who will use your product or service and how pleased they will be buying it as you are selling it.

Action Step # 5

Develop a Strong Marketing Campaign: How will you reach your customers and what will you say?

Entrepreneurs, especially inventors, often believe that their business concept is so spectacular that promoting their product or service won’t be necessary. Sort of a “build it and they will come” attitude, especially if what you’re building is the proverbial better mousetrap. One of the most common flaws I see in plans is the entrepreneur’s failure to describe exactly how customers will be reached and how products will be presented to them. Potential investors, staff, and partners won’t be convinced that your idea can succeed until you’ve established well-researched and effective methods of contacting your customers – and the assurance that once you’ve reached them, you can convince them to buy your product or service.

Marketing describes the way you will position your product or service within your target market and how you will let your potential customers know about your company. Positioning your company means concentrating on the competitive advantages you have identified: will your product or service distinguish itself by its superior quality, its revolutionary features or its ability to make your customers happier than they’ve ever been in their lives? Marketing helps you focus on identifying your competitive advantage so you can position your product or service. It also establishes the best ways to reach your potential customers and what to say to them.

When you have the right marketing campaign in place, you have an operating plan to gain market share, generate revenue, and bring your financial projections into reality.

Action Step # 6

Build A Dynamic Sales Effort: How will you attract customers?

The word “sales” covers all the issues related to making contact with your actual customers once you’ve established how to reach them through your marketing campaign. How will you train your sales staff to approach potential customers? Will you divide up your sales staff so some become experts in selling your bubble gum scented bubble bath to small, independent retail toy stores? Will other salespeople concentrate on developing relationships with major manufacturers so your product could be sold in tandem through their national distribution outlets? Will you have a sales force expert in buying television slots on Saturday morning cartoon shows or placing ads on the backs of kid-oriented cereal boxes?

What advertising and promotional efforts will you employ – two for the price of one specials or free coupons inside those same kid-oriented cereal boxes? Where can you locate lists of the greatest concentrations of children under the age of eight or whatever group constitutes your market?

In planning your sales activities, you will also need to answer questions such as: Is it ethical to contact your colleagues and clients from your former job as a door-to-door soap salesperson to tell them about your new business. Will you be the only salesperson in the beginning stages of your company? When will you know it’s time to hire more sales staff? How do you convince your clients that your sales staff will take care of them as well as you did? What will your basic sales philosophy be – building long-term relationships with a few major clients or developing a clientele of many short-term customers?

You will also need to consider how you will compensate your sales staff – with a base salary plus a commission? Will you hire full time staff with full benefits, or part time staff without benefits. How will you motivate your staff to do the best sales job possible?

Knowledge of your competitive advantage is just as important in designing a dynamic sales effort as it is in developing an effective marketing campaign. You’ll need to think about what product or service qualities will be the most compelling to your prospective customers. Then you’ll have to devise convincing language that clearly communicates this competitive advantage to your sales staff who will in turn use it when talking to your customers. In my experience, the most important element of an effective sales effort is having a sales staff that thoroughly understands your business and the needs or your potential customers. Therefore, your sales plan must address the issue of how you will create a sales staff that is as knowledgeable about your business as it is about your potential customers.

Action Step # 7

Design Your Company: How will you hire and organize your workforce?

By the time you’ve reached this stage of thinking about your potential business concept, you’ll probably have a good idea of the number of people you’ll need and the skills they’ll require to get your enterprise up and running. Keep in mind that your initial plans will undoubtedly change as your business grows. You may need to hire more managers to supervise your expanding staff or to set up new departments to meet new customer demands. Projected growth and expansion for your company should be mentioned in your business plan, but it’s not the primary focus. For now you want to secure help in getting started and convince your funding sources that you will become profitable.

Investors will want to know if you’re capable of running the business. Do you need to bring in experienced managers right away? Will you keep some of the existing employees or hire all new people? And where do you find these potential employees?

Funding sources will also want to know if any of your partners expect to work along side of you or if their obligations are only financial.

Your plan will need to specify the key management jobs and roles. Positions such as president, vice presidents, chief financial officer, and managers of departments will need to be defined along with stating who reports to whom. You may hope to run your company as one big happy family – and it may work out that way – but organizations require formal structure and investors will expect to see these issues addressed in your plan.

And as soon as you have employees, you need to consider how you will handle their salaries and wages, their insurance and retirement benefits, as well as analyzing the extent of your knowledge of tax related issues. As you think about hiring personnel and organizing your workforce, you must also confront your desire and ability to be a good boss. If you haven’t contemplated this aspect of your commitment to owning your own business, now is the time to give it serious consideration.

Action Step # 8

Target Your Funding Sources: Where will you find your financing?

As your business concept begins to take shape, you can begin to home in on the most likely financing sources. Issues such as the size of your business, the industry it is in, whether you are starting a new business or buying an existing one, and whether you can provide collateral to a lender are among the issues that must be considered in creating a target list of funding sources. Banks and other funding sources don’t lend money because people with interesting business ideas are nice. They follow specific guidelines, such as the RMA database, which are designed to insure that they will make money by investing in or lending to your business.

For the vast majority of entrepreneurs, the well-known, high profile means of raising money, such as through venture capital companies or by going public, are not viable options. Your own credit, credit rating, and business history are key factors in obtaining financing for your venture through Small Business Administration (SBA) guaranteed loans and other bank credit. Your ability to tap into your personal network of friends, family, and professional contacts is crucial to raising money beyond what your own personal funds or credit can provide. In all of these cases, there are important considerations such as the potential impact on relationships when family and friends become investors.

When you have completed this process of identifying the likely potential funding sources and writing a bankable business plan that addresses their needs and answers their questions (even before they ask them!), you will have greatly increased the likelihood of obtaining the financing you need.

Action Step # 9

Explain Your Financial Data: How will you convince others to invest in your endeavor?

The accuracy of your financial figures and projections is absolutely critical in convincing investors, loan sources and partners that your business concept is worthy of support. The data must also be scrupulously honest and extremely clear. Since banks and many other funding sources will compare your projections to industry averages in the Risk Management Association (RMA) data, I’ve stressed throughout my book how you can use the RMA figures to test your projections before the bank does. Your numbers will be more credible if they compare reasonably to the industry averages.

The actual number crunching portion of your business plan is the place to discuss how and why you need certain equipment, time or talent, how much these items will cost, when you expect to turn a profit, and how much return and other benefits your investors will receive.

More new businesses fail because they simply run out of cash reserves than for any other reason. Investors lose confidence in the entrepreneur and the business and become reluctant to invest more when projections are not met. Had the projections been less optimistic and the investors asked to invest more in the beginning, they probably would have done so. In most cases, proper planning and more accurate projections could have avoided this problem completely.

Your business plan should clearly state the amount of funds you need, how soon you require them, and how long before you start repaying investors. You should also explain what type of financing you hope to acquire, either equity (such as through the sale of ownership shares in your company) or debt (such as loans to the company).

If you’re planning to buy an existing business or already own a business you would like to improve or expand, you will also need to provide a detailed historical financial summary of how well – or poorly – the business has done in the past. This analysis should also include a comparison of this venture’s financial performance compared to the industry standards.

Action Step # 10

Present Yourself in the Best Light: What are your qualifications for bringing your plan to fruition?

The talents, experience and enthusiasm you bring to your enterprise are unique. They provide some of the most compelling reasons for others to finance your concept. Keep in mind that investors invest in people more than ideas. Even if your potential business has many competitors or is not on the cutting edge of an industry, the qualifications and commitment you demonstrate in your plan can convince others to proffer their support.

Your resume will be included in the separate appendix of exhibits at the end of the plan, so this is not the place to list every job you’ve ever had or the fact that you were an art history major in college, especially if these experiences have no direct bearing on your ability to start your own business. But it is the place to emphasize qualifying skills that may not be readily apparent from your resume.

But don’t overlook the impact being some part of your background that might even seem unrelated to your new venture. For example, having been a pilot may demonstrate that you know how to supervise a crew of people working together to make a group experience if not comfortable, at least safe. You have undoubtedly handled dissatisfied or enraged customers. Even that BA degree in art history may enable you to make your products or store more appealing to the eye.

Your unique qualifications will separate you from all the other people who have sought venture capital for similar ideas. Boasting about these skills is not hubris; it indicates that you have a highly honed business savvy.

How To Write A Job Winning Resume That Puts Yours On Top

Many people would love to get a better job. And most of these same people have the proper training and skills to achieve this goal. Unfortunately, so many job hunters have very poor communication skills. They are unable to clearly tell potential employers about their job qualifications. In short, they do not have good job seeking skills. In many cases, this prevents them from getting a high paying job that they could easily do. Often, the job will go to someone who is less skilled but who has written a eye-catching resume. Often, job seekers have a few mistaken opinions about potential employers. They believe that employers are able to easily separate the qualified job applicants from the less qualified applicants. But this is likely not true. Sometimes there are from 30 to 300 resumes for the same job. So the interviewer first does a fast screening of all the resumes to eliminate as many as possible. The “good” resumes usually make it through the screening process. Many times the best job candidate is screened out due to a poor resume. In today’s business world there is often many qualified applicants applying for the same job. What if, out of all of those who apply, one job seeker turns in a skillful resume? Who do you think stands the best chance of getting the job? It’s the one with the “best” resume, of course. This is so often true even through some of the other applicants may be better qualified for the job. In order to get a good job you must communicate to the employer that you are ready, willing, and able to do the job. So if you are capable of producing a top notch job resume, you definitely increase your chances of getting a better job. Virtually every potential employer will want to see a resume from you. The resume will determine who gets a job interview. Your resume is a mini-statement about yourself. After reading your resume the employer should have a better “feel” for you as a person and as a potential employer. It serves to get acquainted with the employer so that they can decide if they want to know more about you. The resume is the first step, your introduction to an employer. First impressions really do count. If you make a poor first impression, you’ll never get to step two — the job interview. To the purpose of your resume is to make a good first impression. In effect, your resume should tell the employer that you have good abilities and are truly interested in working. This report will help you make that good first impression. And it could very well help you to get the better job you’re looking for. RESUME BASICS All good resumes follow the same general basic guidelines. While there is some flexibility in these guidelines, you don’t want to stray too far from them. You want a resume that is bold, exciting, and enticing. But not too much so. You also want a resume that is somewhat conservative. In other words, it must be bold. Not flashy. You must show that you have confidence in your abilities, but not sound like a braggart. You must sound eager to do the job, but not desperate. So there is a fine line that you must walk in order to produce the best possible resume. You want to use intelligent language. However, you don’t want to try and impress the employer with long, flowery, or uncommon words or phrases. Use everyday language whenever possible. Of course, if you are applying for a highly technical position, it’s acceptable to use some of the special terms used in that particular profession. But as a rule you should keep it simple and straight to the point. The word resume comes from the French word “resumer” which means to summarize. So the exact purpose of a resume is to summarize your experience, knowledge, and accomplishments. Therefore, you must avoid being too wordy. Say exactly what you mean in the least number of words possible. The length of your resume is important. Resumes should be from 1 to 3 pages long. Don’t be tempted to make your resume longer than 3 pages, even if you have a lot to tell. Remember, a resume is supposed to be a summary. A resume that is too long simply will bore the reader. There will be so much material that nothing will stand out and be remembered. RESUME APPEARANCE The overall appearance of your resume is also important. A sloppy looking resume will greatly lessen your chance of getting a job interview. The first thing that an employer, or personnel manager, evaluating your resume will notice is it’s appearance. There are several different things that can be easily done to increase the overall appearance of your resume. The first of these appearance factors is the paper that your resume is printed on. There are many different kinds of paper other than regular typing paper. You could make an improvement by using a colored paper. I suggest a subdued color like brown, off- white, or gray. Next, you could use a better grade of paper. Go to a local office supply store and examine the different types of writing paper. You’ll notice some big differences. Pick out a nice looking, more expensive grade of paper for your resume. The next thing to consider is the quality of the material that is typed onto the resume. Never use a low quality typewriter to type your resume. If necessary, rent a good quality typewriter. Then make certain that it has a fresh ribbon in it. It’s very important that you make sure the writing on your resume looks good. This means clean, crisp, and sharp looking letters. Another good way to produce a top looking resume is by having it typeset. If your resume was produced using a computer and saved on a disk, you can hire a commercial typesetter who can use this file. Or, you can locate another computer user who owns a laser printer. Laser printers can produce a good grade of typeset documents. The other alternative is to find a local word processing service that can typeset your resume for you. You can use the typeset master copy of your resume to make more copies. But be certain that you use a top notch copying machine. Otherwise, you’ll still end up with poor looking resumes. Another alternative is to have the typesetter produce as many original copies as you need to ensure that they all look good. A third aspect of your resume’s appearance is more subjective. It takes into account such things as the letter spacing, how each section is arranged, and it’s overall appearance. Some resumes simply look better because of the way they have been designed. At the end of this report, you’ll see an example of a properly prepared resume. Never overcrowd the resume. Leave some “white space” so that important points can appear to pop out. Never submit a resume with handwritten corrections. You can highlight sections of a resume by using a different typeface or size or by using “bullets.” If possible, use larger letters for the headings used in the separate sections of the resume. Never try to be too fancy by using wild colors, cute graphics, and so forth. Don’t be overly creative. A simple, straightforward, factual resume will do nicely. Make it stand out, but stay conservative. Another phase of your resume’s appearance is it’s accuracy. Make sure there are no misspelled words! Mistakes will create the wrong image. Make sure that the punctuation is correct. And make sure that all of your columns line up. See that all of your facts are correct. Don’t say you attended 3 years of college, but only show two years worth of grades. Potential employers will note all inaccuracies and wonder why they appear in your resume. OPTIONAL DATA There is a variety of personal data that may be somewhat controversial if included in your resume. In the past it was acceptable to include all kinds of personal data, but times and laws have changed. Affirmative Action laws have made it illegal to discriminate based on such things as age, sex, marital status, race, religion, and so forth. Therefore, most experts recommend against placing this kind of personal data into your resume. Your salary requirements should not be listed in the resume, if you can avoid it. The reason is that if you put too low of a salary, you might be paid less than the real value of the job. If you put down a figure that’s too high, you may not get considered for the job. If an employer likes you, it may be possible to negotiate a higher salary during the interview stage. Another thing that your resume doesn’t need is your photograph. Potential employers can decide if they are interested in you after reading your resume. They can see what you look like during the interview. RESUME STYLES There are several styles of resumes along with numerous variations. Your experience and the kind of job you are applying for will help to determine the style of resume you use. The two basic styles are: Chronological Resumes and Functional Skills Resumes. Some of the variations include the main themes of business, academic, general, student, standard, professional, or engineering. A Chronological Resume lists work experience in reverse chronological order (the most recent experience first). It includes some descriptive text about each position, usually described in about one paragraph. This type of resume offers several advantages: it is widely accepted, they are easy to read, and they show a clear pattern of your development. The disadvantages include: it does not highlight your major accomplishment(s), nor do they effectively show your other skills. Functional Skills Resumes highlight your skills and accomplishments rather than providing a chronological record of your job history. Your accomplishments and skills are listed at the beginning. Your job history is listed at the end of the resume. This type of resume allows you to call attention to your achievements. The major disadvantage is that employers may find it difficult to follow your work experience. Many people discover that a combination of these two kinds of resumes is the best way to go. You may want to try several different types of combinations before settling upon a final design. WRITING YOUR RESUME Some specific topics that your resume should cover are: (1) Job Objective — lets the employer know that you are interested in a specific type of work. This can be done in 2 or 3 sentences. Example: work in an analytical chemistry laboratory that focuses on environmental samples. Oversee and coordinate the activities of other lab technicians. (2) Summary of Qualifications — is a short paragraph that summarizes your experience and skills. Example: I have 8 years experience working on all p samples for metals C. Used CLIP and SW846 methods hases of analytical chemistry. Including work with a wide variety of instruments and computers. Was second-in-command of a lab with 8 technicians. (3) Professional Skills — is the section where you give specific details about your qualifications. Example: INSTRUMENTS OPERATED A. Atomic Absorption Spectrometer B. Microwave Digestion System C. Polarograph D. Laser Fluorimeter E. IBM Computers ADMINISTRATION A. Supervised 8 technicians when the Department head was absent. ANALYSIS A. Waste oils for metals B. Water and soil (4) Work Experience — in this section you give a one paragraph summary for each of your previous jobs. This should include starting and ending date, reason for leaving, job title and duties, and any special accomplishments for each of the jobs. (5) Education — gives a summary of all schools attended, degrees earned, and special seminars or training courses that you have attended. (6) Honors and Awards — it’s a good idea to list any special awards you have received. (7) Personal — information about your hobbies and activities should be included. (8) Others — professional organizations that you belong to, computer or programming skills, articles or books published. (9) References — you can state something like, “references available upon request,” or list at least 3 on your resume. It’s important to include all of the basic information on your resume. But, what is also important, is the way you say it. Don’t use dull, lifeless statements. Instead use action words. Here are some typical action words: Accelerated, achieved, advised, approved, assisted, built, calculated, completed, conceived, controlled, coordinated, created, decreased, defined, designed, developed, directed, earned, edited, engineered, evaluated, found, generated, implemented, improved, invented, managed, operated, organized, planned, proved, revised, scheduled, tested, trained, verified, wrote. These words give the correct impression that you have been responsible for do different kinds of jobs tasks. In other words, you weren’t just a follower. Of course, you should always be truthful. Don’t try to oversell yourself by claiming you did things that you didn’t do. As you can see, a resume is really a very simple document. It is not that difficult to produce a good resume, if you follow the simple steps outlined in this report. By dividing it into sections it becomes a much easier job. These different sections also help you to stay organized. If you have worked on a special project or had a lofty responsibility on a previous job, you may want to include that in a section all by itself. Example: “I organized a training department for AMCO Scientific and was responsible for overseeing the production of training lessons.” Another good way to get familiar with proper resume writing techniques is to review a good resume. There’s an example included in this report. You can use it as a model. Then produce several different resumes for yourself until you find the best possible combinations for your specific skills. You may also want to have a friend to read your resume and point out any problems. UNCOVERING JOBS Many people do not have good job hunting skills. They are not experts at locating job openings for which they may be qualified. Here are some ideas to help you uncover those jobs. NEWSPAPER ADS — usually draw the greatest number of applicants, so you’ll end up with a lot of competition. If you have no geographic restrictions, you may want to check out of state newspapers. Find a way to make your resume stand out so that it isn’t lost among the many applicants. Here are a couple of ideas: (1) Send a customized cover letter with your resume. (2) Call before you send the resume in. If possible, talk to the person who will be doing the interview or who you’ll be working for. If this isn’t possible, talk to the personnel director about the job and let them know that your resume is coming. This will help them to remember your name and may help you get through the resume screening process. PRIVATE EMPLOYMENT AGENCIES — these are agencies that try to match employees and employers. These agencies vary in the way they work. Some can be very helpful. Others are somewhat unscrupulous. Your best chance is to go with an agency that specializes in your field. Beware of agencies that continually run the same ad because, often, they are just trying to build a list of candidates. I recommend that you only use agencies that don’t require you to pay a fee. TRADE JOURNALS AND PERIODICALS — Are often the best places to look. This is one of the primary means of job advertisement for some types of professions. Example: The magazine Environmental Science continually carries ads for environmental professionals. Other good places to look include: trade shows and professional conventions, personnel offices, college placement offices, friends you have who are in the same profession as you. Another method is to simply go through the yellow pages and look for companies which may need a person with your skills. Then contact these companies by phone and follow-up by sending in your resume. Job seeking is a skill that requires persistence. You must not become discouraged. Keep making plenty of contacts. Sooner or later, you’ll find the job that’s right for you. THE JOB INTERVIEW Most people are nervous when they go to a job interview. However, by preparing beforehand you won’t have anything to worry about. Believe it or not, occasionally the person conducting the interview is nervous, too! Most interviewers will make a decision within the first 5 to 10 minutes of the interview. There are a number of steps that you can take that will greatly improve your chances of getting the job. The first (and perhaps the most obvious) thing to consider is your appearance. No matter what type of job you apply for, you should dress appropriately. A nice suit is your best bet. Dark blue or a gray pinstripe are the best colors. Don’t wear a loud tie. Make sure all of your clothes are wrinkle free and that your shoes are polished. Women should wear a conservative suit dress. Avoid excessive jewelry, make-up, perfume and bright nail polish. Interview do’s and don’ts: (1) Arrive early. If you arrive late, you’ll be rushed and the interviewer may consider you unreliable. (2) Walk briskly, with purpose, and stand up straight. (3) Don’t smoke, chew gum, slouch, read a novel, or other similar activities while you are waiting in the lobby. If some of the company’s literature is available, read that instead. (4) Give the interviewer a firm handshake, and don’t be afraid to look him or her in the eye. (5) Be prepared. Carry an extra copy of your resume and academic record. (6) Don’t talk too much … or too little. (7) Above all, try to be natural and relaxed. Be yourself. Questions that the interviewer may ask you include: what are your career goals? How many sick days have you taken in the past two years? What are your strong points? Do you have any hobbies? Why do you want this job? Tell me about yourself. What did you like most or like least about your last job? Do you have any questions? She or he may also ask you some specific questions that relate to equipment or procedures you’ll need to use on the job. This is a way of determining your overall knowledge and skills. Before and during the interview … (1) Be positive and enthusiastic. (2) Try to focus upon your accomplishments and achievements in past jobs. (3) Find out as much as possible about the job duties and requirements of the position you are applying for. This will help you to be able to ask further questions. (4) Find out as much as possible about the company. (5) If you are really interested in the job, let the interviewer know about it. (6) Questions you need to ask include: when will the job start? To whom do I report? What would a typical day be like? (7) Don’t be too concerned about salary and benefits at first. If you are selected, they will make you a salary offer. Toward the end of the interview you can ask about benefits. AFTER THE INTERVIEW There are a number of things that you can do after the interview that will make you an even more attractive job candidate. Here are a few tips: (1) Write a thank you letter. If you really want the job, say so in the letter. (2) If you have not heard anything within 8 to 10 days, you may want to call. Assure them that you are not trying to be pushy, but that you are just interested. If you aren’t hired, you can still send a thank you letter to the company and ask them to keep you in mind for any other similar job openings. Also, you may want to ask the interviewer for a specific reason as to why you weren’t hired. This information will help you as you search for other jobs. CONCLUSION Getting a good job that you want is not always easy. There are many qualified people after every top paying position that is available. But if you use the strategies described in this report, you’ll stand a much better chance of success. Be persistent and don’t sell yourself short. You could end up with a much better job in a very short period of time. AMPLE RESUME

Jerry Jobseeker

12345 Main St.

Anytown, U.S.A.

555-5555

SKILLS

Professional Skills: Experienced in operating a wide variety of analytical instruments including, Flame and Furnace AA, Microwave digestion, Laser flourimeter, and more.

Familiar with the full range of EPA and CLIP methods and protocols for inorganic analysis

Expert with IBM-PC computers and have over ten years of computer experience.

BUSINESS

EXPERIENCE

1971 to 1977 Austin Powder Company, McAuthur, Ohio

Chemistry

Chemist:

Performed a wide range of chemical analysis on raw materials, finished products and competitor’s samples. Used classical wet chemistry methods.

1977 to 1982 Mead Paper Company, Chillicothe, Ohio Mead Research Paper Technologist: Worked to improve paper formulations, solve problems, and improve quality using pilot plant and mill studies. Performed a wide range of paper tests, wrote reports, and evaluated results.

1982 to Present Martin Marietta, Piketon, Ohio

Senior Chemist: Performed a full range of analytical methods for metals on all types of samples (soil, water, air, waste samples). Responsible for quality control and in charge of department supervising 14 technicians when supervisor was absent.

EDUCATION

Ohio University, Athens, Ohio

BS in Chemistry, 1971

Minor: History, Math

GPA: 2.4 Concentrated in inorganic chemistry

PROFESSIONAL

SOCIETIES

1975 to Present American Chemical Society

PERSONAL DATA I am very active with a number of hobbies including: golf, gardening, baseball, computers, and writing. I have authored a number of books about computers and various chemical related subjects.

REFERENCES Available upon request.

Is It Possible To Write a Book in Only 2 Days?

If you’re a writer, you’ll already know that writing takes time.

But do you also know that the ‘secret’ to earning money from your writing is to write a lot. And by ‘a lot’ I mean writing consistently.

You see, no successful writer ever made a lot of money from writing just one or two things, because earning money from writing is all about numbers. So the more books you write, the more sales you can make.

So if you’ve only written one book and you sell one copy a day, you’ll make a few dollars a day, depending on the price of the book and your profit from the sale. As for instance, if you’ve published an eBook (or a Kindle book) and you earn $2 profit from each sale, then one sale a day will earn you $2.

But what if you write 10 eBooks? If you can make one sale a day of each book, that’s 10 sales a day, and at $2 profit per sale, you’ll earn $20 a day.

So naturally, it follows that if you double the amount of books and you’ve written and published 20 eBooks then you’d be earning 20-times your $2 a day which is $40 a day (which, when you multiply your $2/day by 365 days a year, give you an income of $730 annually). And that’s passive income, meaning, you don’t have to work every day to earn that money because you’re not paid by the hour.

Now imagine what would happen if you could write books really quickly. What if you could write an eBook in just 2 days? Naturally, it would take quite a bit of practice to do this consistently, but it should be easy to write faster the more you do it because speed comes with practice.

Writing and publishing one eBook may take longer at first, if you’ve never done it before. But once you’ve done it several times, everything will be easier and quicker after that, because you’ll have a routine, you’ll know how to begin outlining and writing a book, and all your online accounts will be set up and you’ll know how to use them so that you just have to write, proof, publish, and repeat.

So this will mean that it wouldn’t be difficult for you to up your production to 50 eBooks a year which, at the same $2 profit per book per day, and assuming you were selling 1 copy of each eBook a day, this would give you a daily income of $100 (50 sales x $2/sale) and this would mean an annual income (365 days x $100/day) of $36,500 a year. And again, this is completely passive income because you only need to write each book once.

But before you can publish 10 or 20 or 50 eBooks, you first have to be able to write them quickly.

And this is easy to do because, as you’re about to discover, you can write an eBook in as little as 2 Days.

I know how quickly eBooks can be written and published because I do it myself all the time.

If you already know what you want to write about and have an outline ready, then writing a book in 2 days is simple.

My only caveat here would be to say that the 2 days need to be consecutive days, otherwise you’ll lose your train of thought.

So schedule 2 consecutive days to write your book. A perfect scenario would be to schedule 2 days every week to write a book. That way you could write one book a week which would mean that by this time next year, you’ll be the author of 50 published eBooks.

That’s the beauty of eBooks is that they are so fast to publish which means you can publish an eBook in minutes and then move straight on to writing the next one.

Now your 2 days of writing is actually only 8 hours of writing because you’ll only need to write for 4 hours a day.

Here’s how your time breaks down:

A “how to” eBook or a novella (a short fiction book), needs to only be around 20 thousand words.

So if you were writing for 8 hours (4 hours a day, 2 days a week) then you’d need to write (type?) at a speed of 2,500 words per hour (2,500 words/hour x 8 hours = 20,000 words).

Now if you divide 2,500 words per hour by 60 (because there are 60 minutes in an hour) it gives you a speed of 41.66 words per minute. Most people can average 60 to 80 words, so 41 words/minute is quite do-able.

And even if you include proof reading as well and cover creating (which can be outsourced so you don’t need to spend any time on it) and it’s still only 2 ½ days of time taken

Which means that you can easily write and publish an eBook every week and still have plenty of time left over.

That means it’s possible to have 50 eBooks selling online in just one year.

Of course, if you’ve written and published so many eBooks, you’ll probably sell several copies of each eBook every day which can multiply your income.

Now that’s not bad for passive income from working only 2 days a week, is it?

10 Things a Small Business Can Write Off

We all have one fear in common – everybody is just a little bit afraid of the IRS. Although a little fear is healthy, for the small business owner or self-employed individual, too much fear of the IRS can be bad for the bottom line.

If you want to pay less income tax, take the time to learn what others in your industry are deducting, and track every legitimate business expense. The savings could easily be several hundred dollars. Start with these ten categories.

Home Office Expenses: If you operate your business from your home, a portion of your household insurance, rent, repairs, maintenance, utilities, and other expenses could be deductible.

Business Mileage: If you track every business mile driven, you’ll pay less tax. But, if those miles aren’t tracked properly they can be disallowed.

Interest on Business Debt: Monthly business checking account fees, bank overdraft penalties, business credit card finance charges, interest on a home equity loan taken out to fund your business, and annual credit card fees are all deductible.

Self-Employment Health Insurance: Self-employed health insurance costs are a business deduction, and are subtracted on your personal tax return.

IRA and Retirement Deposits: Self-employment and small business Retirement Accounts and IRA Deposits are also posted to your 1040 personal tax return.

Promotional Expenses: If you spent money, or traded goods, to get your business name or product out to the public, that cost is deductible as a promotional expense.

Seminars and Classes: Any classes that make you better at what you do to produce income, as well as general business classes are all deductible. Remember to record all mileage and travel expenses if you have them; those are deductible too.

Subscriptions: All magazines, newspapers and newsletters you purchase to enhance your business knowledge, including online subscriptions, can be deducted on your business tax return.

Rent: If you pay rent for an office, desk space, chair space, or storage space, rent tools or equipment, pay for loft space, or have other rent expenses within your business, those expenses are deductible.

Inventory: Inventory costs are only deductible as inventory is sold; unlike most other business expenses, it is not always deducted in the same year as the money is spent. The IRS has specific rules for inventory management.

A tax professional can only work from the information you provide, and unless you understand what you can and cannot deduct on a business return, even a good tax professional will miss valuable deductions. Keeping good records, documenting all business expenses are all you’ll need should an audit arise.