The Continuing Mystery of Ben Hogan’s Secret

Sixty three years ago this spring a golfer experienced the breakthrough of a lifetime.  He discovered something that transformed him from a very good golfer to a legend in his lifetime, with an enduring reputation as the greatest ball striker the game has ever known.  Ben Hogan discovered something in 1946 and later insinuated and finally acknowledged that he had discovered a “secret”.  A secret that enabled him to accomplish a goal he sought for nearly 14 years on the pro tour, namely how to produce a consistent, powerful, repeating swing that allowed him to gain almost total mastery over the golf ball.  Debates continue to this day over who is the greatest golfer of all time. But as Jack Nicklaus recently observed in response to a question about whether Tiger Woods is the best ball striker he had ever seen, “No, no that would unquestionably be Ben Hogan”.   And we have all likely read the comment attributed to “Terrible” Tommy Bolt, a champion golfer in his own right, who famously observed that “All I know is I seen Nicklaus watching Hogan practice, but I ain’t never seen Hogan watch Nicklaus practice”. 

For a number of years Hogan would only acknowledge that he had discovered a secret.  A number of professional golfers speculated about his secret in the 5 April 1954 Life Magazine.  The next year Hogan revealed his secret for all to see in the 8 August 1955 Life Magazine,  The article was entitled simply “This is my secret”, with Hogan detailing how he had further weakened his grip by moving his hands left so he could barely see 2 knuckles, with the V of both hands pointing right at the button of his chin.  I say further weakened his grip because he had previously moved his grip to the left or a neutral position in 1938 based on a tip to prevent hooking from Henry Picard.  He had also adopted a so called shortened thumb position upon his release from the service in 1945.  The shortened thumb gave him better control of the club on the backswing by cutting down on his tendency to “John Daily it”, particularly with the driver.  The secret he described involved the use of the Scottish technique of deliberate pronation.  This technique involved a twisting or cupping of the left wrist on the backswing.  The move was believed to make it difficult to close the face of the club on the downswing, therefore preventing a hook.  Most expert golfers considered it a technique not only suited to get the ball in the air but also to promote a hook.  He also described how he “supinated” his left wrist through the ball.  Hogan further advised that his secret would not be worth a hoot to the average golfer and it would be ruinous for a bad golfer, particularly one that already fights a slice.  But it certainly worked for Hogan, as he won 33 tournaments and 3 majors from 1946 until the interruption of his career by his automobile accident on 2 Feb 1949.  This was a phenomenal run of success that took him to the pinnacle of the golf world.

 

Perception of another Secret.

 

Several months before the revelation of his secret in Life Magazine, Jack Fleck defeated Hogan in a playoff for the 1955 U.S. Open Championship.  Fleck was little heralded and lesser known and it is considered one of the greatest upsets in U.S. Open history.  Hogan was devastated by the loss, announcing that he would be a “ceremonial golfer” from that moment on.  The win would have given him a record fifth U.S. Open Championship and atoned for his perception of being slighted by his win of the Hale Open in 1942, which was conducted like an Open in all but name, including the award of an identical medal that matched Hogan’s other four.  Hogan later released in the spring of 1957 a series of Sports Illustrated Articles that were later packaged into his classic instruction manual “Five Lessons, The Modern Fundamentals of Golf”. 

The book remains relevant and a classic over 52 years later.  The book was not without controversy, though, as the secret revealed in 1955 was nowhere to be found within the book.  There was little to no discussion about “pronation”, save for a brief mention of the ruinous effects of early pronation on the downswing.  There was quite a bit of information on “supination”, however.  With its focus on the basic golf fundamentals, Hogan’s philosophy held that proper application and practice of the basic elements of the swing was all that was needed.  The basic elements consisted of about 8 total movements that were linked together in a chain action to produce a repeating golf swing.  He felt that a golfer of average athletic ability could break 80.  Golfers became skeptical when the book did not quickly lead to the promised results.  There were around 18 pages on the grip alone.  After all that coverage, the relatively weak grip advocated in Five Lessons was held up by many instructors as an example of a bad technique for beginners, as it exacerbated the bane of most golfers, the dreaded slice.  For golfers already prone to draw the ball, the focus on a strong adhesion of the right arm and elbow to the side, coupled with the inside swing, often produced the worst kind of confidence destroying shot, the snap or duck hook.  The recommendation to move the hips as fast as one could, as if they were attached to the wall by an elastic band, wreaked havoc on the swings of golfers whose arms could not keep pace with the body and often ended up swinging wildly or by tossing their arms through impact like a rag doll.  Finally, a key tenet of the swing presented in the book as a breakthrough of sorts, the plane, proved too complex , a bit esoteric and an issue that few understood. 

 

A Book Before or After its Time?

 

Out of fairness to his book, a new breed of “franchise” golfer was emerging in the form of Arnold Palmer, Gary Player to a lesser degree and amateur star Jack Nicklaus.  The “swashbuckling” era of golf was in full force and the go for broke style of Palmer, with a unique swing style that only an athlete could produce, seemingly bore little resemblance to the style advocated by Hogan. Then there was Nicklaus, with flying right elbow, reverse “C” and prodigious length that was described by Hogan’s hero Bobby Jones as “A style of golf with which I am not familiar”. The reverse “C” gained prominence on the tour and the style was quite unlike that advocated in Five Lessons.  Despite Hogan’s reputation as a great ball striker and having achieved the admiration of his fellow golfers, Hogan’s style paled in comparison with Palmer.  Palmer’s golf was compelling, emotional, and it created a ground swell of fan support that became known as “Arnie’s Army”.  Golfers wanted to play like and be like Arnie.  There was no love lost between Palmer and Hogan, whose insistence on referring to Palmer as “Fella” irked Palmer throughout his career.  The relatively conservative style of golf played by Hogan fell somewhat into disfavor during the period where Palmer peaked, Player began to be a force to reckon with and Nicklaus came to the fore.

 

What of the Secret?

 

There was the hint of unfinished business over the years as Hogan closed out his career.  From time to time for the next several decades, there were insinuations that there was more to his golf swing and his knowledge than had been revealed in his golf books or the Life Magazine articles.  He often introduced himself as “Henny Bogan” when meeting people or when talking on the phone, which was an apparent joking reference to himself.  He did an interview with Nick Seitz in December 1984 that was added as a foreword for a reprinting of Five Lessons as it closed in on 30 years in print.  Hogan revealed the importance of pronation and the trials and tribulations that led him to the discovery.  He also insisted that he “would not change a thing in Five Lessons and that everything he knew about the full golf swing was in there”.  There was speculation and doubts about these statements anew, since the book made no mention about the secret that he revealed in 1955.  Sometime over the course of the next decade, Hogan reportedly offered to reveal his actual secret that he apparently did not disclose in the Life Magazine article.  There were rumors and speculation that the technique would allow a pro to shoot in the 50s.  The asking figure was reportedly $100,000.  The deal never came to fruition.  There was an update in one of the golf magazines that provided a recap of much of the information known to date about the secret, but there was no new information presented.

 

Emerging Secrets!

 

Hogan did not reveal any further information in his lifetime.  Several books have been published over the last decade or so by credible people that purport to reveal Hogan’s secret as told to them, in some cases, by Hogan himself.  While many of these present interesting stories, in some cases the books are fiction and in other cases the premise of the secret is based upon emphasizing the fundamentals outlined in Five Lessons.  Many have speculated that there was no more to be known and that Hogan was just stringing people along.  Others have difficulty explaining why, if there was more to the story, an honorable man with integrity like Hogan did not reveal it in his lifetime.  Still others have postulated that Hogan’s secret was in his head, or it was an 8 letter word that “began with a P and ended with an E” (practice).  Byron Nelson said it was hitting it close to the hole and making the putts.  Still others insisted that whatever secret there may have been, it is no longer relevant in the modern game with the new technology and the focus on target golf and distance.  Jim McLean observed in The Ben Hogan Collection DVD that Ben Hogan’s secret in the final analysis was a lot of little things.  That may be closer to the truth than anyone realizes.

Interlocking Accountability – The Secret to a Winning Team

Picture what would happen if a quarterback hurled the football with no regard to whether the wide receiver could catch it. Sounds ridiculous, doesn’t it? After all, football is a game in which every team member wins or loses-together. Shouldn’t the same be true of the business world? Though we embrace “teamwork” rhetoric, most companies continue to operate as a group of separate individuals with separate goals.

True teamwork requires what I call interlocking accountability. Traditional business structure is a vertical hierarchy: I report to a boss who reports to a boss who reports to a boss and so on. To move beyond that mindset, we must become accountable to each other laterally as well as vertically. That way, a success for you is a success for me. We unify, share resources and strive for the same goals-and we all win.

Here are some tips for companies wishing to move toward interlocking accountability:

1. Support, don’t blame!

In sports, successful teams stick together. All members accept the win or the loss and they all take responsibility for each others performance. They support each other rather than pointing the finger when something goes wrong and instigating a blame war. Adopt this policy at your company. Instead of blaming your coworker when she drops the ball, say “we’re here to help you; now what can we do differently?”

2. Create a blueprint of success.

Before you can talk about holding people accountable, there must be a standard to hold them accountable to. Your team should establish specific expectations up front and make them clear to everyone involved. It’s not enough to talk about a vision. Contractors never build a house based on a vision! They begin with a blueprint that identifies the foundation, the walls, the roof-all the way down to the size of the nails. The same should be true for any business project. Create your blueprint up front and your “house” will be strong in the end.

3. Expect some fallout.

Interlocking accountability usually translates to hard work. And it often means letting go of projects a team member may have his or her ego wrapped up in. For both reasons, holding people accountable will often expose-and even break-a team’s “weak links.” I always tell my clients that some team members may quit. If someone has been coasting along in his job and failing to live up to his promises, then turning the accountability spotlight on that person forces him support his team members in kind… or leave.

It’s amazing what can happen when coworkers support each other. I have seen struggling companies adopt interlocking accountability practices and completely turn themselves around. So the next time you’re tempted to say, “I threw the ball, see what a great player I am!” try saying “How can I help you catch?” Your team-that is, your company-will be on its way to victory.

Top 10 Secret Tips for Online Business Success

Online businesses don’t succeed by accident or without effort. Out of the thousands of would-be entrepreneurs who start an online business every year, only a small percentage will succeed. A recent survey estimates that a stunning 90% of new internet business fail within the first year.

You can avoid being part of that unsettling statistic. I have put together the top 10 secret tips for online business success. These may not be what you’re expecting to hear, but if more entrepreneurs heeded them there will be a lot more success stories.

1. Have a Plan

Everything begins with a plan. In principle, online business is no different from a real world brick and mortar business. People who fail in online business are very often those who think making money online “sounds like a good idea” instead of seeing it as a real business. They jump in without any idea of what they want to do or how to run their business.

Planning should involve:

– what type of business you’re going to start online

– what it will cost

– how you will market it

– what tools and skills you need to start

– how you will finance your online business efforts

– how much time you have to spend on it

– how and where you will network and make business connections

Without taking stock of factors like these before you even begin, you’ll be lucky to achieve any kind of success.

2. Add Action

Taking action is what separates most online business successes from the failures.

That “Earn a Million Online” seminar you went to, presented by the top online business minds? It’s worth nothing if you don’t act on what you learn.

That ebook full of secret online business strategies? They are of no worth until you actually use them.

That brilliant product idea swimming around in your head? Stop dreaming about it and create it.

While there are other factors as well, you must realize that you can’t win the game if you’re not in the game. Never let the fear of failure stop you. If you never try, you’ve already failed.

3. Learn to Test and Track

Yes, it can be a pain to test and track your results… until you finally do it and realize how much money you’ve been leaving on the table.

Imagine writing a sales letter for your $30 product and it converts 2% of all visitors into sales. A hundred sales per month is $3,000 in your pocket.

Now, imagine if, by simply changing the headline on that sales letter it converts 3% of visitors into sales? You would have been losing $1,500 per month.

Testing and tracking are crucial in tweaking your marketing campaigns for maximum profit, especially when you are paying for traffic.

4. Forget About Perfection

Repeat after me: it doesn’t need to be perfect, it just needs to work.

Many people spend months tweaking their websites on their computers without putting them online. They spend months trying to perfect a product instead of publishing and marketing it.

Don’t get bogged down in trying to have everything just right before launching.

An ugly website that’s actually live on the internet can make money and can be tweaked to perform better. A beautiful one sitting unpublished on your hard drive will not only make no money, but won’t even provide you with any real-world data for improving it.

Create it, then get it out there. Warts and all.

5. Maintain Your Focus

Focus on doing one thing at a time, and doing it well. Getting your business off the ground is the hardest part. Focusing on too many tasks, too many avenues of income and pursuing too many different opportunities will dilute your efforts and lead to confusion and overwhelm.

Many new online entrepreneurs suffer from this because there are so many income opportunities available. They start one thing, then abandon it for the next shiny opportunity that comes along. Pretty soon they’re stuck between 7 or 8 unfinished projects with no income and a lot of disillusionment.

Realize that you cannot chase them all. Decide on the business you’re going to start with, and focus your efforts on that.

6. Build Multiple Traffic Streams

There are a myriad of ways to generate traffic online. The more of them you can use, the bigger your potential income and the safer your online livelihood will be.

For example, if you decided to do affiliate marketing and your only source of traffic is Google, you are on shaky ground. If Google decides to penalize your sites for whatever reason, or an algorithm change sinks your rankings, most of your income can disappear overnight.

Make sure that, over time, you set up different income streams that draw their traffic from different sources. The “all eggs in one basket” approach is a dangerous one in the volatile online marketing arena.

7. Build & Maintain a Mailing List

This is still one of the most important secrets to online business success. A well-maintained mailing list can make you money every time you broadcast a message. It is a robust and trend-proof way to secure an online income.

Build your list and treasure it. Provide value to your subscribers and build a strong relationship with them.

8. Provide Value

Truly valuable websites, products and services take on a life of their own. They get more social sharing, more word-of-mouth exposure and affiliates are more likely to promote them.

It is possible to make money online by selling low quality products or building low quality websites. The problem is you’re going to have to do all the work and start from scratch every time your spammy content gets trashed by the search engines, or when the bad reputation of your product starts killing its sales.

9. Kick the Destructive Myths

Have you ever heard any of these phrases:

– Make money while you sleep

– Be your own boss and work when you want to

– Make $X00,000 dollars working just 2 hours a day

These are they typical myths and hype that marketers use to sell the online business dream. Is it any wonder then that so many start-ups fail?

Acquire a business mindset: one that expects hard work, failures, long hours and a stiff learning curve before it expects rewards. Just that simple shift will already put you way ahead of most new online business owners.

10. Learn to Outsource

This is a hard one for the control freaks out there. If you want something done right, do it yourself. Right?

That philosophy may be true in some cases, but in online business it will hold you back. Time really is money, and you need to use what precious time you have to focus on your strengths.

You will definitely have a few bad experiences with outsourcing. However, once you’ve separated the good from the bad, you’ll have gathered a handful of reliable people helping you build your business just the way you would have done it yourself, and perhaps even better.

Good luck with your online business. Ignore the hype, do your planning, work hard and never give in to the fear of failure.

Small Business Secret #3 – Seven Documents All Small Businesses Must Have To Be Successful

When many small business owners start out thinking about building a small business, they are often mislead into believing that the only document that they need to succeed is a Business Plan. In fact this plan is only one of seven documents every small business should have if they ever expect to survive let alone succeed.

Let me explain …

Doc 1. Business Plan

The Business plan, which is what most accountants, lawyers and business coaches will say is the only document that you need is the first document you must complete. I certainly do disagree totally that this is the only document you need, because the actual roll of this document is to summarize the other six mandatory documents that you must have.

The size of your Business Plan document will vary depending on the size of your business that you are either buying or building. Your business plan should contain details on how your business will be run, how you will finance the business, what sort of profit you will make, how you will advertise and market your business, what your exit strategy will be from your business, what form you business will take, where it will be located etc.

If you are going to be buying a Business rather than starting up a new one from scratch, always ask the previous owner to see their business plan. This will give you a good insight into the inner workings of the business and how it got to where it is. One thing to note though, always make sure that regardless of whether you are buying an existing business or building your own, that you create your own business plan so you have a clear understanding of where you are going with this business.

Doc 2. Business Model

A Business Model is usually built using tools like Microsoft Excel or Microsoft Access. The model allows you to apply various scenarios to your business model to see what sort of outcome will occur. This is a fantastic tool for running scenarios and seeing what the outcome would be if certain conditions might occur, like your truck broke down or what would happen to your profit if a certain piece of machinery broke down for a period of time.

The Business Model is also very useful when dealing with organizations like banks or finance institutions. If your business model can show what impacts various factors might have on your business and that you can still survive, then the banks and finance institutions are more likely to give you the money you need.

Doc 3. Marketing Plan

The Marketing Plan document sets out how you are going to market your business. It includes information on the brochures you are going to use, the types of adverts you may use, the frequency of the campaign, the medium you will be using and so forth. The marketing plan provides an in depth look at how you will be marketing your business. Your marketing plan should represent 12 months of operations, that is, you should have developed all of your marketing strategies so that they flow on and build on each previous marketing campaign over a 12 month period.

Doc 4. Operations Plan

Your operations plan is designed to define exactly how your business is to be run. The operations plan should include how to do every task in your organization, checklists on what needs to be done every day, week, month and year. Essentially the Operations Plan defines how your business actually works.

The key advantage of your operations plan is that if at any time you lose a staff member, you can use the operations plan to teach your new staff members the tasks that they need to complete each day.

Doc 5. Sales Plan

The Sales Plan outlines how sales will be undertaken on a day to day basis. How you will be selling your products and services, who your target markets are, your approach techniques to new clients, any clients that you need to contact on a day-to-day basis and what your contact processes are. More so it should define what step-by-step process you follow to convert a prospect into a customer.

The Sales Plan should use flow charts and should also include any letters or marketing material that should be used for a particular sales process.

Doc 6. HR Plan

The HR Plan, sets out the Human Resource structure of your organization. It should include information such as position descriptions, who each person reports to, who they are responsible for, what tasks they are responsible for and any special duties they might have to do during the year.

The HR Plan should also have information in it such as Job Advertisement Templates, approved Position Descriptions and templates, Hourly Rates, Acceptable Work Practices and so forth. The HR Plan sets down how your staff must engage at work and what you define as being acceptable workplace behaviors in your workplace.

Doc 7. Style Manual

The Organizations Style manual sets out how you are going to present yourself to your customers. The style manual includes information on your logos, your business cards, the colors your business will use for its logos, banner layouts, how to place newspaper adverts and what colors must be used, what fonts must be used in Letters or Faxes. The style manual will also set out what information will go onto your business cards, where the logo will sit and what information must be contained.

The Organizations Style manual sets out how you are going to present yourself to the public and what standards you will use. If you have never seen a Style Manual before simply go to any large corporation’s website and type in ‘Style Manual’ and you will generally find one available for review.

After 10 years in small business and a number of small businesses under my belt, the one thing I have learned is that if you do not have these 7 Plans and Documents done prior to creating or building your business, then they will never get done. The simple fact is that small business is incredibly demanding on the small business owner and once the business is up and going, it is highly unusual the owner will ever get the time to go back and create them. Without each and every one of these documents your business will lack focus on what you want to achieve and that is why 70% of all small businesses around the world fail in the first 12 months.

To finish off, I would like to take a moment to summarize the seven documents all small business owners should have before contemplating a small business…

1. Business Plan

2. Business Model

3. Marketing Plan

4. Operations Plan

5. Sales Plan

6. HR Plan

7. Style Manual

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