Method Archives - GUJRAT INDIA

Small Carrier Bags – A Strong Method of Advertising

Bags stand out as one of the most effective options for advertising. Small Carrier Bags too can be used very effectively to take a marketing message into the consumer world. Immaterial of the size of the bag, it yet offers high brand exposure and wide appeal. There are a variety of these bags which are manufactured for different purposes, and yet could be used for promotional purposes. Given below are a few types of these bags:

1) Small Brown Paper Bags:

These carrier bags feature sturdy tape handles and are extremely low-cost, yet practical in getting your brand name known in the market. You can either print on one side or both sides if you wish. Printing on both sides will cost slightly more.

2) Non Woven Small Gift Bag:

These Small Carrier Bags are non woven and feature handles. They are specifically produced for marketing purposes. The minimum order can take up to 5000 pieces which is ideal for a consumer company. This bag will look elegant with an imprint of your company logo. It is available in a variety of sizes, shapes and colours.

3) Small Paper Gift Bag:

This type of bag is more common during the festive seasons such as Christmas. It is made out of gloss or matte Art paper and brown or white Kraft paper. Sometimes they are made out of Ivory paper as well. The handle is made out of a variety of materials to suit the bag. It is an attractive bag which is manufactured on a variety of sizes with different inks and in a wide range of colours. Even though this bag is found only during season time, you yet can use it for promotional purposes.

4) Kraft Paper Small Gift Bag:

These are bright coloured Small Carrier Bags which are ideal to hold gifts. They are made out of recycled Art paper and features a hand length handle. You can imprint your company logo stylishly using the screen printing method. Its minimum order quantity is 5000 pieces, and they can be used for major events where large crowds gather.

Given above is just a few of the wide range of carrier bags that are found at online web stores. It is best that you visit these sites and select the most appropriate bag for your promotional campaign.

The web sites offer a personalised service, and the staff will assist you to select the right bag. Customising your Small Carrier Bags too could be done at these sites. If you have your own design you can upload it to the site, or the staff at these websites will help you design an elegant marketing message. Once your order is complete the products will be delivered to your office or home. Thus, with the development of technology this process is all so easy, when compared to a couple of decades ago.

With the use of this imprinted promotional product you can build brand awareness easily amongst your potential customers. Selecting a small and simple carrier bag or a much larger one, you will yet promote the same message, by doing your imprinting on both sides of the bag.

BB Chart: A Method for Targeting Benefits and Barriers in Business Opportunities

Business leaders are always looking for new opportunities to reduce costs or increase profits. However, these opportunities may only be discussed during strategic meetings, often by doing an analysis of Strengths, Weaknesses, Opportunities, Threats (aka SWOT). SWOT is a great tool for leaders to see where the business has been, where it is now, and where it could go. However, the result of SWOT falls short when some of the opportunities identified may not be immediately pursued. This can be due to management feeling they need to do further research before proceeding with an opportunity. This follow-up research can take lots of time, effort, dollars, and possibly result in lost opportunities. Instead, decide if additional research is necessary and which opportunities are immediately implementable by following the SWOT exercise with a quick Benefits and Barriers (BB) review.

To do a BB review, simply make a T-chart with each opportunity listed on the top of a separate page. Then put the words “Benefits” on the left side of the T and “Barriers” on the right. Once the chart template is ready, leaders can begin to brainstorm ideas to place into each side of the chart.

Benefit examples: rapid influx of cash, easy to do, profit increase, already have expertise, low cost to implement, matches long-term goals/objectives, can use existing equipment, cost savings, strong market for product, easy to sell, fits into corporate values, improves customer satisfaction, etc.
Barrier examples: costly to implement, do not have expertise, requires training, quality concerns, special equipment is necessary, expensive to implement, takes too much time, government restrictions, outside current customer base, legal issues, requires additional insurance, more space needed, etc.

Once the ideas for the chart are exhausted, leaders can easily see where benefits outweigh barriers to quickly implement some opportunities. If barriers are much larger than benefits, those opportunities may not be worth pursuing at this time. Where benefits and barriers appear equal, further research may be warranted to make a decision and determine potential for return on investment. For those opportunities that will not be immediately implemented and still look promising, the leadership can now make a plan for overcoming the barriers so that the business can reap future benefits.

An alternative method to quickly analyze each opportunity during a strategic meeting is to break the leadership team into sub-groups of three to four people. Each sub-group would be assigned two or three of the most interesting opportunities to do a BB chart for in a short period of time. Once the charts are complete, the sub-groups would re-unite into the larger leadership team to vote on which opportunities to pursue, which to research more, and which to abandon for now.

SWOT analysis is a useful tool for business leaders to determine where the business is and where they want the business to go. However, do not stop there as it can let easy opportunities slip through the cracks by trying to do too much research before starting them. Instead, use the BB chart to target the benefits and barriers of potential opportunities. This charting method allows for quick execution of those opportunities that will quickly result in immediate benefits to the business. As well as identifying which opportunities are worth the time and effort of additional research versus those that may not be as advantageous as they appear when brought before the business leaders.

A Proven Method to Cut Advertising and Marketing Costs and Increase Sales Revenue

When it comes to advertising your business, you have an unlimited number of choices: newspapers, yellow pages, online, in magazines, through direct mail, on television, on the radio, etc. As the marketing director for a national company, I receive countless advertising solicitations each week. Like you, I want the best return on my investment. I want to reach my target audience, for the lowest price possible, and be rewarded with a significant increase in my sales revenue. Here is, by far, the most cost effective way to accomplish this goal: an LED sign.

Now, you might be thinking that a sign is a big investment. Aren’t we in a recession? Why should you make a big investment during a recession? The answer is simple. The US Small Business Administration has done the research for you. They report:

“Businesses who added an outdoor LED sign enjoyed typical sales increases of 15% – 150%. Not only does an LED Display produce a great return on investment, it costs very little compared to other types of advertising. With an LED sign, the average cost to achieve 1000 impressions (CPT) on consumers as they pass your business is less than 10% of the cost to reach them using any other marketing medium, including TV, radio or newspaper.” That’s right. They are saying that if you begin using an LED sign to advertise your business, you can reduce your advertising costs to less than 10% of what you are paying for traditional mediums, and increase your sales by 15% to 150%! Does this sound too good to be true?

Sonic Restaurants across the United States have been installing LED signs. A Sonic Managing Partner reports, “Since my LED sign was installed, my night time business has increased about 20%.”

It isn’t just big businesses that are reaping the rewards. Pastor Fred Garmon of Harvest Temple Church of God purchased an LED sign for his church. He was “paying between $250-400 per month in newspaper ads. With our sign, we do not even use the newspaper anymore…which saves us money…” Churches see an increase in visitors when using LED signs, just as businesses see an increase in customers.

If a proven method of slashing you marketing costs and increasing your sales revenue has not caused you to leave this article to search out an LED supplier and get your own LED sign ordered, there are other benefits.

With an LED sign, you own the media and you control the content. With traditional advertising, you have to pay each time you run an ad. If you have a change or a new product to promote, you have to wait for the next issue to come out. With an LED Display, you are in control. You can change the message as often as you like. You don’t have to wait to advertise your special offers and there is no cost involved.
The US Small Business Administration reports that approximately 85% of a company’s customers live or work within 5 miles of the business location. These are the people who are passing by each day. An LED sign allows you to reach 100% of these potential customers. Moving messages capture people’s attention. In fact, LED signs often become community landmarks. The owner of Dairy Queen in Nocona, Texas says that “I cannot go anywhere in town that someone does not stop me and make a positive comment about my sign.” The bottom line: Everyone who drives by will notice your messages advertising and promoting your business.
LED signs provide immediate results. LED sign owners report that the signs have an immediate and significant impact on their sales. Warren Croft, Owner of Croft Lumber Company in Sayre, PA, purchased an LED sign for his business. The sign was featured in the local Sayre Times newspaper and when interviewed, Mr. Croft told this story: “Five minutes after the sign went up, a customer came in looking for an items we had advertised on the sign. He didn’t know we sold it. He drove by on his way home, saw it on the sign, turned around and came in and bought it.”

There may be a recession going on out there. It may also be a good time to invest in your business. Many LED suppliers offer easy lease options. Buyers experience the immediate benefits of LED sign ownership and the essentially pays for itself.