New Book Removes Fear From Sales With Practical, Easy-To-Implement Techniques

As a small business owner, I found Greg Andersen’s Small Business Sales, WTF (Without the Fear) full of practical advice, new ideas, and down-to-earth common sense to help me rethink my sales approaches. Andersen has been in sales for many years in the printing business, but the advice he offers is applicable to anyone in sales, especially small business owners who may be wearing all the hats themselves or unable to focus on sales because they’re too busy looking after everything else.

Small Business Sales, WTF is divided into two sections: Pre-Sales Planning, in which Andersen discusses products, going to market with products, creating a sales environment, and then The Sales Process, in which he explores how to find customers, make contact, get the opportunity to sell to the customer, execute the sale, and then follow up with and retain the customer long-term. Andersen walks readers through each step of the sales process, providing practical and personal examples of what has worked for him that readers can easily model or put their own spins on.

Andersen writes in a humorous but tell-it-like-it-is style to dismiss myths about the sales process and cut through sales jargon to get to what the reader really needs to know. For example, early in the book, he has a list of “Words/Phrases you will not hear in my book.” Among the phrases included is “Belly-to-Belly” to which he responds, “Gross. How about face-to-face.” Another phrase is “Low Hanging Fruit,” which he says does not really exist, and still another is “Hook,” which he finds insulting because it assumes customers are suckers or fish. Instead, Andersen prefers to treat his customers like human beings and rather than “close the sale” come to an “agreement” between two parties who trust and respect each other.

For most people, sales can have a bad name. No one likes being sold to, and people who reluctantly take on a sales role are aware of that and often fearful of selling. Andersen teaches readers how to remove the fear of sales by rethinking what sales really is. Most people dread the “cold call,” so Andersen talks about instead viewing sales as “demand generation.” It’s about looking for where there is a demand for your services and then providing the product or service to fulfill that demand. It’s also about listening to customers.

Andersen states: “When all is said and done, only a few methods of outreach will really get you in contact with a prospective new customer-the phone, letter writing, a trade show, and email. What really counts is the technique you employ.” He then provides creative examples of how to handle sales through each of these approaches, as well as discussing social media as a sales strategy. His examples are drawn from personal experiences, from his days as a shoe salesman at Nordstrom to his current sales role in the printing industry. Best of all, he even includes copies of letters he has sent to clients. His techniques are simple and straightforward, so anyone, no matter how scared of sales, can implement them.

Of course, there will be difficult clients or people who don’t want to hear how you can help them. Andersen provides strategies for getting past the gatekeepers to the decision makers. He reveals his research techniques, which are quite clever and even include looking at prospective customers’ job postings to determine who in a company is or will be in a buyer position for his product.

When facing resistance from a potential client, Andersen realizes it’s not always about him, his approach, or his product. I loved the following invaluable point he made: “Another way I like to approach these challenging situations is to remind myself that all these excuses mean the customer is probably protecting his current vendor. If he is being loyal to his current vendor, some day he will be loyal to me. Stay positive.” Personally, I know this is true as a business owner. If I have a vendor providing me with a good service at a good price, I feel loyal to that vendor and am not willing to change. Such clients may be resistant to change, but they are the ones you want because they are loyal. Andersen shows how persistence pays off in these situations. Sometimes he makes contact with customers who are not in need of his services right then, but years later, he secures business with them, and even if at first he doesn’t get the level of business he wants, they often will give him some business as a trial and then he can work his way in to larger sales with them.

Perhaps what I liked most about Andersen’s approaches is that he truly believes in being responsive to clients. I cannot stress enough how frustrated I feel when I send an email to someone who does not reply to me for several days. I am personally always very responsive to my clients and usually reply within hours if not minutes. Andersen points out that even if you don’t have an answer to a client’s problem or you can’t take the time to respond to a question at that moment, a simple response like, “I’m on it,” lets clients know you will get back to them and then they can quit worrying about their problem and go on to the next item on their to-do list until you do get back to them. In other words, Andersen is always in favor of reassuring the client that you will do what you say and provide reliable and quality service.

Altogether, Small Business Sales, WTF does take a lot of the fear and stress out of sales. I believe most readers will be pleasantly surprised by this book; they’ll read Andersen’s stories and examples and say to themselves, “I can do that,” and even find ideas of their own popping into their heads as they build off of Andersen’s advice. Whether you are a small business owner with absolutely no sales experience, are just starting out in sales, or have been in sales for years, there are plenty of nuggets of advice here that can make your sales process easier, more lucrative, and all around more enjoyable.

Top Online Business Opportunities – What is Your Biggest Fear When Starting?

What is the biggest fear of starting top online business opportunities? Have you thought about it? It can be very overwhelming to begin a new venture online. The survival rate is about 3%. Many are not cut out to be in business for themselves. Are you struggling to find success in working from home?

Since most do not make it starting a top online business opportunities then you are probably fearful. This is very normal. The best leaders have fear within them but they choose to act in spite of the fear. But since few do, do not fall into this trap. What you must understand is that you will have fears but to face the fear upfront will be the key to your success.

The biggest fear of starting a top online business opportunities is the fear of loss. Most are looking not to lose rather than to win. An example of this is when a football team is winning with 2:00 left to go in the game and the losing team has the ball. The team that is losing has to go the length of the field to score and win. But the team winning currently is in a “prevent” defense and in giving up the yards to the offensive team and there main focus is just not to let the team currently losing score on them. The defensive team that is winning is playing to lose the game instead of to win. What usually happens in this situation is the team that is playing the “prevent” defense ends up losing the game. You cannot be fearful of losing nor have a fear of loss.

What most people fear of losing is their money. The biggest question that I get from people that are looking to start a top online business opportunities is they want to know if they will lose their money if they fail. Well, we all know that in being in business that there are risks. The risk of having their money at stake is part of the game. But I cannot answer this question for them. I tell them that it is “up to you.” I say to them that failure only exists for people who quit. The sad part is that most people do quit usually right before they are on the brink of success.

The fact is being in business as an online entrepreneur is a real business. This is where most of us are unsuccessful. Most people come online from many different backgrounds but they all have the same thing in common. This is that they were never trained in their personal development or in running a business to succeed. Most come from the corporate world where you are trained to be an employee not an entrepreneur. You must treat your business as a real business not a hobby and you will succeed. That means hard work and effort only! If you have a strong work ethic then your fear of loss will diminish.

In order to crush your biggest fear the fears of loss join an opportunity that will allow you training in your own personal development as a leading entrepreneur. Very few companies offer this benefit so choose your top online business opportunities carefully.

I Drank Ayahuasca, Felt Fear, Became a Codes of AH Practitioner, and Activated Divine Love

In 2010 at Blue Morpho Tours in Iquitos, Peru, I experienced my first metaphysical transformation with sacred geometry that caused me to release a long held compressing emotion of fear that manifested in my throat and finances. Fear felt like a brace around my neck internally and externally in which the inside brace pushed outward forcing my throat wider while the external brace pushed inward like a shrinking band. I often had difficulty speaking due to this phenomenon, and as a member of a choir, I could not sing longer than an hour as my voice would go hoarse even if I was hydrated. Fear was a literal ball and chain around my throat and neck.

Prior to my visit to the Amazon forest, I lost a significant contract with the San Diego County Regional Airport Authority. I had bought a subcontracting business in 2005 with my personal savings and built it from a one-machine street sweeping business into three machines to serve multiple government, municipal, construction, and home owners association contracts. I was the only woman owned street sweeping business in San Diego County, which I state not to promote myself as special for my gender but to state that I valued my position as a solo female leader in a field that was male dominated.

I would lose the contract with the Airport for only one reason. I was blind to the husband’s habits. He chose a variety of addictions, such as lying and gambling as his form of manifestation in this reality. While some humans choose creation, he chose destruction.

I did not know at the time that my husband was a gambler, although the signs existed. I did not hate my husband even though he did speak derogatorily about me behind my back. I thought he was my best friend who had issues with truth due to a lack of masculine energy in his childhood. I thought his background of poverty was just the circumstances of his upbringing but not who he was. Yet, time would prove over and over that he preferred pretending that he was successful as opposed to being an action taker. He loved that I would provide financially while he could find reasons to disappear into his fantasy realm. For those who want to know the key to a lasting marriage, I would tell you that you must first meet in reality, not fantasy. Second, you must listen. And third, love your spouse with all your heart.

When I lost the four-year contract with the airport, I knew my business, credit, purpose, and state of well being was also derailing. I was in a state of extreme fear as I knew I was heading towards bankruptcy. Although I was Mormon at the time, I found no solace in this religion that based its faith and practice in strength and power from a wrathful male god, a patriarchal system that diminished women, and gossip. Just as men in the church chose distortion of power by authority, women in the church chose distortion of power by self appointed judgment in the form of disparaging words, which is a distorted tool of the masculine energy.

The masculine energy had failed me and I wanted to find a solution in its opposite, the feminine energy.

Since I was a private follower of shamanism, which is a practice of reaching altered states of consciousness through meditation, visualization, sounds, frequencies, and in some cases, sacred psychedelics, I decided to drink Ayahuasaca in the Amazon to eradicate my fear and open divine love, if such a thing truly existed. It would be my first time exploring psychedelics. It would be my first visit to the Amazon.

During my first ceremony at Blue Morpho Tours, I drank half a cup of Ayahusaca. It is a tea mixed from two plants, the Banisteriopsis Caapi Vine and Chacruna leaf, also known as psychotria viridis, that create the ability to see with your inner vision, which is dimethyltrptamine. If you dream at night, you are using your inner vision.

For those who think this is a drug trip or a tool to get high, let me dispel the myth. Ayahuasca is known as “La Purge” or “Vine of Death.” There is no high from Ayahuasca. You experience intense visions and wisdom from Mother Vine while simultaneously vomiting or defecating your toxins, emotions, mindsets, and discordant energy. You vomit your pain. You shit your suffering. And often, you cry from the intensity of emotional release. This is not an easy plant to take into your body, but it is sacred. It is sacred because the plant has intelligence and it will speak to your inner thoughts when you ask questions.

The plant is very feminine, safe, kind, nurturing, and helpful much like a mother with a newborn. You must also know that you need to tell the plant, Mother Vine, that you have seen enough of the message when it gets too intense. You must tell her, “Thank you Ayahuasca. I am resolved with this memory. You can release this from me” and then the suffering is released while you vomit the energy into your bucket or you race to the toilet so that you don’t shit your pants.

Within minutes of drinking Ayahuasca, I saw immaculate, colorful fractals known as sacred geometry. I did not know what they meant, but I witnessed their beauty, feeling, and color. The fractals or sacred geometry are codes that hold information, frequency, intelligence, purpose, and meaning. They balance your emotions. As I was witnessing a red fractal, I was feeling intense fear that I began to lose awareness of who I was, where I was, or why I existed. If it had been possible, I would have commanded in that moment that I be permanently destroyed as the fear and confusion was so extreme that I did not know who I was. I was in a space of severe separation and aggression, completely out of my body and fracturing that it led to a sensation of eternal suffering.

As I sat in my room of confusion, the plant asked me, “Do you want to leave?” It asked me several times. I must have answered, “Yes” as the visions immediately stopped and all levels of fear dropped to nothing in a second. The plant said, “Go to the bathroom.” I heeded her advice.

I sat on the toilet and pushed. As I pushed, it felt like a hose leaving my body as if it was the longest defecation in the history of defecations. If a monument could have been made for “most intense poop,” I thought I had achieved it. When I peered at the toilet bowl, it barely held a thing. I had felt a massive snake slowly descend and leave my body, yet the toilet showed me it was all energetic. Fear had been physically felt as it released from my body.

I walked back to my mattress on the floor. As soon as I sat in lotus position, the visions began immediately. This time was different. I was conscious, aware, and grateful. I felt at peace. I knew that my emotions had led to the loss of my airport contract, so I asked the plant to show me why I was suffering so much. The plant showed me a vision of cords much like a series of guitar strings that formed words, like accord, love, joy, and integrity. Each time the word was formed by the guitar strings, I felt the frequency of the word. Images are powerful, yet feelings supersede everything. The plant can show you images, yet images only reach the level of the brain. Feelings are the true educator as they reach all levels of your physical body and super conscious self. Ayahuasca educates by feelings. The greatest discovery I gained from my ceremonies was the desire to feel divine love. I came close to experiencing it in Peru, yet I knew it was just the surface.

Upon leaving this sacred ceremony, I made several decisions. I ended my marriage, moved from California to Montana to live in nature, closed down my subcontracting business, and pursued a career in the field of sacred geometry as it was the most transformative tool for manifestation. I found the Codes of AH™ in 2012 and was certified as a practitioner in 2013.

The Codes of AH™ are sacred geometry created by Ivonne Delaflor who hears the music or the tones of the codes before seeing the fractals. When she sees the code, she is seeing the codes from the infinite mind, intelligence space, or infinite divine intelligence. If you are clairvoyant, you can connect to the Intelligent Space to see your life purpose, gifts, and reason for being on earth at this time. The Intelligent Space is a source of truth.

When Ivonne sees the images or codes in their unmanifest form with her inner mind, she asks, “What does this code or image do to me?” She feels them. She understands them in a frequency state. Upon feeling the frequency, she draws the image or code on paper or paints them. She proceeds to use a Tesla Coil Machine to record her voice while praying and chanting while the Tesla machine is connected to her computer. Software programs on her computer allow her to complete a code with specific colors, proportions, numerology, words, and her recording. She names the specific Code of AH™ according to its purpose, which might be fear removal, body dysmorphic healing, or opening clears channels for financial manifestation.

Ivonne Delaflor says that the Codes of AH™ create harmony, a connection to nature, sacred medicine healing, and infinite divine intelligence.

What is harmony? Harmony is another word for accord, which was shown to me in the ayahuasca visions in Peru. I believe the Codes of AH™ create a connection to divine love, which is our birth right to experience yet is difficult to manifest as we live on a limited supply in a fallen state. We are fallen only in the sense that we disconnected from Source as our parent to connect to a new immediate parent called a Soul and Monad. It’s a form of progression that we experience lifetime to lifetime and time matrix to time matrix. There is no final destination called Heaven as Heaven is in the present moment in your sacred heart space.

What is divine love?

Divine love is a word for frequency that I believe is the 528 hertz frequency. It is a calming, expanding, joyful energy that can be felt in the heart as if the heart is literally growing in size. It feels blissful. In a shamanic state, divine love looks like bluish-white light in the body. It is the very energy or frequency we are all competing to own, yet we do not need to compete when the Soul Connection is restored.

Why is divine love felt in the heart?

The heart is an actual intelligent point known as the Heart Complex, which is the Governing Vessel and Bladder Meridian connecting to create a circuitry system through a series of points. It is a sacred space because it explores the depth of feeling with compassion and understanding that a brain cannot do.

The heart is an area for feeling and understanding mindsets with intelligence while the brain is a specialist for interpreting thoughts. Thoughts and mindsets are vastly different in that thoughts are viewed intellectually while the heart interprets through feeling. When you can feel, you are capable to experience a sensation that a majority of humanity struggles to understand.

Feeling is an extrasensory perception that can create intelligence, happiness, creativity, and abundance. If you focus on this gift, you will expand it.

I was able to expand this gift of feeling with Golden DNA Activation, which is a method of using words and sacred geometry in the form of the Codes of AH™ to activate conscious awareness of the subconscious, hidden elements of your intelligence. Golden DNA Activation shifted my old fearful thinking into extinction as I connected to a super conscious level of mind known as the higher self that encouraged me to feel my mission over a course of several years, which was to fully understand thoughts, emotions, and mindsets on a personal level, then like a shaman who is ill and becomes his or her best healer, take action to release them with words and the Codes of AH™.

Using the Codes of AH™ on myself, I have many times experienced the same powerful, colorful visions that I once witnessed in Peru, yet I do not have the same physical suffering that Ayahuasca may create. As an example, I witnessed a past lifetime aspect of myself step forward that needed healing in the present moment in my legs and my arms. I commanded that a specific Codes of AH™ heal the wounds, distortions, and frequencies affecting me in the present moment, which opened an intense, colorful vision of a neglected boy receiving love from the divine feminine in a quiet cave filled with toys, neon frogs, and water. I felt and witnessed the power of the feminine that opened the doorway to Divine Love.

I had been aware for six months that divine love can be activated by changing your angular rotation of particle spin to 45 degrees, yet I had not been successful due to unknown blocks in my consciousness. Merging two past lifetimes, the boy and a shaman with my current lifetime, the divine feminine showed me that the trauma opened portals of intelligence through experience and understanding to develop the ability to activate Divine Love as a frequency in my body.

Divine love is not an automatic frequency that can be felt in this reality at this time due to the human experience of unconscious contracts, illusions, and shadow body needs that create the opposite experience of divine love. When the distortions are released, divine love is the portal.

Pain can be released. Contracts can be resolved. Curses can be eradicated. You can experience a transformation of divine love by connecting to your long lost soul known as God. If you don’t like the term God, I understand. Simply understand that God is a term for connecting via a stair-step process to your Higher Self, Soul, Monad, ALL THAT IS, and most importantly Divine Love.

Divine Love is the ultimate tool for happiness, bliss, creativity, and manifestation. If you want to master manifestation, divine love is the key.

For those who wish to have their DNA activated and activate Divine Love, please seek out an ethical practitioner who follows the Universal Laws. A mentor must use his or her gifts in line with kindness, integrity, and impeccability.

Thanks to technology, you find mentors who work over Skype and can offer services without the cost of travel, food, and accommodations. A Codes of AH™ pracitioner can share the codes on the computer screen while he or she speaks the commands. Live sessions allow for flexibility as you are able to communicate your needs in the present moment to your mentor. The more you share, the faster you will activate your DNA, experience a connection to your Higher Self, release unnecessary emotions, experience divine love, and manifest the reality you wish to see appear.

For those wondering whether they should venture to South America to drink Ayahuasca, I encourage research and caution. Ayahuasca can open your awareness, but it can also be hard on the mental, emotional, and physical aspects of the body. Malcolm Rossiter, a former co-founder and friend at Blue Morpho Tours, chose to commit suicide on November 16, 2018 after years of drinking Ayahuasca.

The Codes of AH™ are a tool that will never harm your mental, emotional, and physical body. The Codes are benevolent, harmonic, decisive, specific, and transformative. If you are one of those people who want to know God, or you want to understand what you are supposed to do on earth, the Codes of AH™ will show you. The answer will not be in the time frame of others. The answer to your existence and purpose will be in the time frame of you and your Higher Self working together cohesively. Expect to know yourself deeper through your Soul Connection. Expect to manifest the reality you desire. Expect to feel Divine Love.

I drank Ayahuasca, viewed sacred geometry, released fear, became a Codes of AH™ Practitioner, and activated Divine Love. You can do it too without the vomiting, suffering, travel, or confusion. Divine love is for everyone.

The Fear of Public Speaking – Fear of Speaking Before a Group

Have you heard of a survey that states that the greatest fear people have is the fear of public speaking?

Jerry Seinfeld made fun of these findings when he said:

“A recent survey stated that the average person’s greatest fear is having to give a speech in public. Somehow this ranked even higher than death which was third on the list. So, you’re telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy.”

Fun as his comment is, there is a lot of evidence that people do have a fear of public speaking. We don’t need surveys for this, heck we know big guys who become sweating wrecks when they deliver a speech. Maybe (just maybe) you, rather like me, have been there yourself.

How Many People Have A Fear of Public Speaking?

The most famous survey, which identified the fear of public speaking as peoples #1 fear was the 1973 Bruskin survey published in David Wallechinsky, Irving Wallace and Amy Wallace’s book, “The Book of Lists”.

3,000 Americans were asked to list their greatest fears. The largest group – 41%- reported that their greatest fear was speaking in front of a group. This fear was followed by a fear of heights, insects, financial problems, deep water, illness, death, flying, loneliness, and dogs.

Speaking before a group 41%

Heights 32%

Insects & Bugs 22%

Financial problems 22%

Deep Water 21%

Sickness 19%

Death 19%

Flying 18%

Loneliness 14%

Dogs 11%

Driving a car 9%

Darkness 8%

Elevators 8%

Escalators 5%

Surveys of course, only answer the questions you ask. Many surveys show respondents a list of options; so if your pet fear is not on the option list you might plumb for something that is on the list.

Likewise, a survey can be biased by the sample of respondents. For instance, a sample that is weighted to over 65 year olds might produce a different set of results compared to a sample biased towards twenty something college graduates.

Finally, surveys reflect people’s opinions at a certain moment in time.

In Bruskin’s famous survey, conducted in 1973, the fear of deep water was top choice for 19% of people. Two years later “Jaws” was released. I wonder if that 19% would have moved up in movie goers minds?

Similarly, this survey of Americans in 1973 has no mention of terrorism, whereas maybe, today, a terrorist attack would be more front of mind.

So Has The Fear of Public Speaking Diminished Over Time?

You might think so but…

In 1993, the Bruskin/Goldring Report followed up on the previous research with a survey asking 1,000 adults “about the things of which nightmares are made… ” Again, speaking before a group topped the poll.

And even more recently…

In 2001 a Gallup Poll about American’s fears still had 40% fear speaking in public.

Public speaking had actually fallen to the #2 spot behind… snakes (51%).

The full results of the Gallup poll of fears (2001) were:

Snakes 51%

Public Speaking 40%

Heights 36%

Confined Space 34%

Insects & Spiders 27%

Needles/Injections 21%

Mice 20%

Flying 18%

Dogs 11%

Thunder & Lightening 11%

Crowds 11%

Doctors 9%

The Dark 5%

What is interesting, is that many of the fears in the 1973 survey were still there nearly 30 years later. Indeed the top 3 from Bruskin’s survey were all still in the top 5 of the Gallup poll, and their percentages had hardly changed.

I am aware of a Discovery Channel Poll about “fears” from about 10 years ago that also had the fear of public speaking in it’s top 10.

There was also an ABC special report called “Signs of Fear” which listed the fear of public speaking in the #1 spot.

More recently, according to a survey for Reasontospeak.com conducted by Newspoll in Australia, Public Speaking is feared almost as much as death!

The research shows that 23 per cent of Australians fear speaking in public more than death, compared to 27 per cent who ranked death as their number one fear.

I am not precious about what tops different “fear” polls at different times.

What is conclusive, is that over the years, the fear of public speaking causes of lot of serious worry to a considerable amount of people.

Well, research shows that women have a greater fear than men. I don’t know the reasons for this. I do know that many women find it difficult to project their voices. I also know a fair few men who are supremely confident at standing up & holding forth. In fairness, quite a few of those characters that I have seen in action might not need coaching in overcoming fear but certainly need coaching in how not to bore the pants off their audience!

Generally, the more educated someone is, the less fear of speaking to an audience they have. This probably has something to do with giving presentations at college etc.

But again, not having fear is very different from actually being any good at it!

According to the Reasontospeak.com study in Australia, 25 per cent of the 35 to 64 age group fears public speaking more than death, compared to only 18 per cent of the 18 to 34 age group. Maybe younger adults are less fearful, but it could be that older adults are reaching leadership positions where the results of public speaking have far greater impacts on company financials & employee morale than young managers who are starting out on their careers.

The survey author actually said “Most company executives spend, on average, 85 per cent of their time speaking and listening as opposed to writing. So public speaking becomes a crucial communication skill to anyone in the world of work, as well as being a vital component in career advancement.

I personally, look around the world & my community and think that there are far greater things to worry about than Public Speaking. Of course, we all have nerves when we are about to step into the spotlight. I don’t think those nerves differ whether you are making a financial presentation to investors or making a wedding speech or an after dinner speech at the golf club dinner.

The Key is to learn and practise skills such as:

· Speech Writing – how to start and how to end a speech, logical flow etc.

· Speech Delivery – being heard, sounding interesting, sounding authentic

· Body language – eye contact, stance, movement, gestures

· Impromptu speaking

· Preparation

· Understanding your audience

You can develop these by hiring a speech writer or public speaking coach, buying a self development course to study at home, attending a public speaking class or course, buying a book, or joining a training organisation like Toastmasters International or the UK Association of Speakers Clubs.

Speaking in public is just one facet of business communication, but it is a skill that becomes more important the higher up the leadership ladder you go. There is a sense of expectation from colleagues, employees, customers and third parties, that senior leaders can communicate fluently in any situation.

Take the time to develop this crucial communication skill to enhance your confidence so that you will do just fine, no matter where Fear of Public Speaking comes in the latest survey.

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